executive director global brand marketing

Jade

LocationPakistan (Primary) &ndash; Supporting US &amp; Saudi Arabia MarketsOn-site / HybridAbout JadeJade is a governance-first, architecture-led technology firm delivering enterprise-grade solutions across AI, cloud, cybersecurity, and digital infrastructure.Operating across the United States, Saudi Arabia, and Pakistan, Jade is building a global presence focused on high-value, compliance-driven technology services.The organization is transitioning from system integration to a strategic digital transformation and governance partner.Role OverviewThe Brand &amp; Marketing Executive will function as a strategic marketing operator, responsible for:- Building Jade&rsquo;s global brand positioning- Supporting outbound growth and pipeline generation- Creating high-quality, enterprise-grade content- Enabling sales through structured marketing initiativesThis is not a basic marketing role. The role requires ownership, strategic thinking, and execution capability.Key Responsibilities1. Brand Positioning &amp; Messaging- Translate Jade&rsquo;s strategy into clear, consistent messaging- Maintain alignment across:- Website- Profiles (US, KSA, Global)- Proposals and decks- Ensure brand reflects:- Enterprise credibility- Governance-first positioning- High-value services2. Content &amp; Thought Leadership- Develop content for:- LinkedIn (primary channel)- Website- Case studies and use cases- Whitepapers / insight pieces- Focus on:- AI, Cloud, Cybersecurity, Compliance- Industry trends (US &amp; KSA markets)3. Outbound Marketing Support- Work closely with GTM Engineer to support outbound campaigns- Assist in:- Email campaigns- Messaging frameworks- Lead engagement content4. Sales Enablement- Support sales teams with:- Proposal content- Pitch decks- Capability documents- Ensure all materials are:- Professionally structured- Consistent with positioning5. Digital Presence Management- Manage and improve:- LinkedIn company presence- Website content updates- Ensure consistency and quality of communication6. Market Intelligence Support- Research:- Industry trends- Competitor positioning- US and KSA market insights- Provide inputs to leadership and sales teamsRequired QualificationsExperience- 2&ndash;5 years in marketing, branding, or content roles- Experience in B2B, technology, or services industry preferredSkills- Strong written and verbal communication- Ability to understand technical concepts and translate into business messaging- Content creation and storytelling- Understanding of digital marketing fundamentals- Research and analytical thinkingTools (Preferred)- LinkedIn marketing tools- Content and design collaboration tools- Basic understanding of CRM / marketing toolsKey Traits- Ownership mindset- Attention to detail- Ability to work independently- Structured thinking- Curiosity about technology and businessWhat Success Looks Like (First 6&ndash;12 Months)- Clear and consistent brand messaging across all materials- Strong LinkedIn presence and engagement- High-quality sales and proposal content- Contribution to outbound campaigns and lead generation- Improved brand perception in US and KSA marketsWhy Join Jade- Opportunity to shape a global technology brand from early stage- Exposure to international markets (US &amp; Saudi Arabia)- Work closely with leadership on strategy and growth- High ownership and career growth potentialCompensation- Market-competitive salary- Performance-based growth- Learning and development support- Exposure to global projectsReporting LineReports to: CEOWorks closely with: GTM Engineer, Sales, Enterprise Architecture, and LeadershipEmployment Type- Full-timeJade is building a high-performance, globally positioned organization. This role is critical in shaping how the market sees us.Application Question(s):<ul><li>Are you currently based in Islamabad and willing to work onsite at our office located in Gulberg Green, Islamabad?</li><li>What is your expected monthly salary?</li><li>Do you have good written and verbal communication skills in English?</li><li>How soon can you join if selected?</li></ul>Job Type: Full-timeWork Location: In person

Brand & Marketing Executive (Strategic Growth & Positioning)

Visa

<div>About Us 
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale &mdash; tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters &ndash; to you, to your community, and to the world. Progress starts with you.
Job Description
Visa is looking for an experienced senior communicator with deep connections to pop culture, sport and entertainment to continue to raise the quality, clarity and impact of Visa&rsquo;s presence in those conversations.
The Senior Director, Global Brand and Marketing Communications will be responsible for working closely with our marketing teams to amplify brand initiatives and ensure our campaigns and partnerships resonate in the public conversation.
Reporting to the Vice President of Global Brand Communications &amp; Newsroom, this person will act as a strategic advisor, translating business priorities into culturally relevant storytelling that complements Visa&rsquo;s business story and resonates with consumer audiences, creators, and top tier consumer media.
The ideal candidate is deeply fluent in traditional and non-traditional consumer and trade media, with a proven ability to operate at the intersection of brand, technology, and culture. They bring sharp instincts, strong relationships with both reporters and influencers, and the credibility to lead high stakes, high visibility moments on a global stage.
Key Responsibilities
Brand and Sponsorship Communications<ul><li>
Lead Visa&rsquo;s external communications strategy, ensuring the brand shows up credibly, creatively, and consistently in moments that matter.</li><li>
Translate Visa&rsquo;s business priorities into culturally relevant narratives that elevate the brand and resonate across entertainment, sports, lifestyle, and technology audiences.</li><li>
Serve as a senior counselor to brand and marketing leadership to shape narratives around major activations and partnerships.</li><li>
Identify whitespace opportunities where Visa can authentically participate through earned storytelling, talent partnerships, and creator-led narratives.</li></ul>
Consumer Media &amp; Influencer Engagement<ul><li>
Build and maintain deep relationships with top tier consumer, lifestyle, entertainment, and technology media, as well as cultural influencers and tastemakers.</li><li>
Develop proactive media strategies that elevate Visa&rsquo;s brand relevance beyond traditional business and trade press.</li><li>
Guide executive visibility and spokesperson strategy for culturally driven moments and campaigns.</li></ul>
Strategic Leadership &amp; Collaboration<ul><li>
Act as the external communications partner to Visa&rsquo;s CMO, ensuring alignment across brand, business, and technology narratives.</li><li>
Partner closely with the Vice President of Global Brand Communications &amp; Newsroom to ensure holistic storytelling and cohesion across newsroom content, social strategy, and cultural storytelling.</li><li>
Collaborate across Global Communications, Marketing, Sponsorships, Legal, and Regional teams to deliver integrated, globally consistent communications.</li><li>
Lead agency partners across culture, consumer PR, and influencer strategy, ensuring excellence, efficiency, and measurable impact.</li></ul><div>
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.</div>
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
Basic Qualifications &bull; 12 or more years of work experience with a Bachelor&rsquo;s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD Preferred Qualifications &bull; 15 or more years of experience with a Bachelor&rsquo;s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience &bull; 12+ years of experience in communications, public relations, or brand marketing, with significant experience in consumer, culture, and sponsorship-driven storytelling. &bull; Bachelor&rsquo;s Degree, or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD. &bull; Proven track record working with global brands, high-profile sponsorships, and culturally relevant platforms. &bull; Deep understanding of consumer media, pop culture trends, influencer ecosystems, and earned storytelling. &bull; Experience operating at a senior level within a highly matrixed, global organization. &bull; Strong executive presence with the ability to counsel senior leaders and operate as a trusted partner. &bull; Exceptional written and verbal communication skills, with sharp editorial instincts. &bull; High-level of professional integrity and confidentiality. &bull; Creative, positive, collaborative, and high-energy individual with an ability to execute. &bull; Comfortable taking ownership and driving the team forward on a daily basis. &bull; Established media experience and contacts. &bull; Mix of agency and in-house experience strongly preferred.
U.S. Applicants Only
The estimated salary range for this position is $189,800 to $369,000 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Work Hours
Varies upon the needs of the department.
Travel Requirements
This position requires travel 5-10% of the time.
Mental/Physical Requirements
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.</div>

Senior Director, Global Brand and Marketing Communications

<div>
 At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
 
 
 
 Job Title:
 
 Financial Analyst, Global Brand Finance - UGG &amp; HOKA
 
 
 
 Reports to:
 
 Global Brand Finance Director - HOKA &amp; UGG
 
 
 
 Location:
 
 United States (Remote)
 
 
 Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.
 
 
 
 The Role
 
 
 
 As a Financial Analyst supporting UGG and HOKA at the global level, you&rsquo;ll be at the intersection of brand strategy, product decisions, and financial discipline. You&rsquo;ll help leaders understand how investments drive demand, category growth, and long-range brand performance. This developmental, high-impact role partners closely with Global Brand Marketing, Global Merchandising and Planning, Accounting, and cross-functional operations teams to improve planning quality, strengthen reporting clarity, and enable better, faster decision-making. You&rsquo;ll be supported by senior finance leaders while taking meaningful ownership of core workstreams and deliverables.
 
 
 
 We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
 
 
 
 
 Your Impact
 
 
 
 <ul>
 <li>
 Lead budgeting, forecasting, and performance management for Global Brand Marketing across UGG and HOKA, ensuring spend aligns with strategy and SG&amp;A targets
 </li>
 <li>
 Build ROI and campaign performance frameworks to drive disciplined investment decisions across agencies, sport marketing, and partnerships
 </li>
 <li>
 Support 3 to 5-year revenue and margin planning by developing consistent, well-governed assumptions across brand, product, and finance partners
 </li>
 <li>
 Translate product, pricing, and mix decisions into clear financial implications, risks, and tradeoffs throughout go-to-market milestones
 </li>
 <li>
 Partner with Finance, Operations, and Demand Planning to improve inventory visibility, support composition analysis, and scenario planning
 </li>
 <li>
 Deliver hindsight and forecast-accuracy analyses across planning horizons to strengthen decision-making and learning loops
 </li>
 <li>
 Provide high-impact ad hoc analysis to support strategic initiatives and evolving business needs
 </li>
 <li>
 Continuously streamline tools, reporting, and processes to improve decision speed, clarity, and quality
 
 
 </li>
 </ul>
 
 Who You Are
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in a relevant field preferred, or equivalent experience demonstrating strong financial analysis, modeling, and business acumen
 </li>
 <li>
 Minimum 1+ years of experience in FP&amp;A, corporate finance, or a related analytical role
 </li>
 <li>
 Strong Excel modeling skills (required)
 </li>
 <li>
 Experience with Hyperion or similar planning systems (preferred)
 </li>
 <li>
 Familiarity with Power BI or Tableau (nice to have)
 </li>
 <li>
 Ability to manage multiple priorities and deadlines
 </li>
 <li>
 Strong collaboration and communication skills
 </li>
 <li>
 Interest in consumer brands, marketing analytics, and long-range planning
 
 
 </li>
 </ul>
 
 What We'll Give You
 
 
 
 <ul>
 <li>
 Competitive Pay and Bonuses - We&rsquo;ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they&rsquo;re valued.
 </li>
 <li>
 Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
 </li>
 <li>
 Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees&rsquo; needs to get out, get healthy and come back stronger than ever.
 </li>
 <li>
 Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
 </li>
 <li>
 Growth and Development - Deckers Brands was built on the idea of pursuing passion. That&rsquo;s why we offer extensive opportunities and support for personal and professional development.
 </li>
 <li>
 Health and Wellness - There&rsquo;s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
 
 
 </li>
 </ul>
 $75,000 - $85,000/Annually
 
 
 The salary range posted reflects the minimum and maximum target for new hire salaries for this role in Goleta, CA. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
 
 
 
 Equal Employment Opportunity
 
 
 
 
 Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
 
 
 
</div>

Financial Analyst, Global Brand Finance - UGG & HOKA

<div>BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow&trade; by Building a Smokeless World. 
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can&rsquo;t wait, let&rsquo;s shape it together!<div><div>
British American Tobacco Dubai has an exciting opportunity for an Area New Category Brand Executive.</div></div><div></div><div> 
Building a brand with purpose that is relevant to key target consumer needs, driving and delivering key pivotal initiatives to be one of the most relevant &amp; successful NC brands in the market.</div><div></div><div> 
Reports to: Area Head of NC</div><div>
Travel Required: Once a year &ndash; market visits &amp; ad-hoc for projects</div><div></div><div> 
Your key responsibilities will include:</div><ul><li>
Support the Brand team in driving brand power and creative strategy for New Category brands by strengthening the brand narrative, building meaningful consumer connections and local relevance across key markets, while using and adapting global expressions</li><li>
Lead cross-functional collaboration to shape a compelling and cohesive brand narrative, underpinned by a strong Activation model, and support End Market deployment teams in delivering key initiatives</li><li>
Ensure robust brand spend governance for assigned brands, with full adherence to protocols across product, packaging, and communications development (internal and external partners)</li><li>
Contribute to developing a strong understanding of the consumer journey, generating insights to inform future strategies and sharing takeaways across the Area and relevant functions</li><li>
Lead the development of packaging, creative, and research briefs in coordination with stakeholders, ensuring timely uploads and approvals</li><li>
Ensure cycle plan field is maintained in line with key brand plans and strategic priorities by leading on campaign development with the creative agency &amp; driving the new product launch workstreams in conjunction with NPI teams DBS teams</li><li>
Drive effective cross-functional engagement to enable timely delivery of core business priorities, alongside clear tracking of campaign development and execution across End Markets</li></ul><div></div><div> 
What are we looking for?
</div><ul><li>Bachelor&rsquo;s degree in Business Administration and / or marketing with 2-3 years of experience in FMCG</li><li>
Experience in project management and new category space (deployment)</li><li>
Capable of driving an agenda involving many multiple points of interactions / stakeholders</li><li>
Dedicated team player with good analytical and problem-solving skills</li><li>
Drive to challenge status quo and ability to see things from new perspective</li><li>
Capacity to nurture in a target driven environment &amp; be organised in approach</li><li>
Basic understanding of Agency scope and management of creative assets to meet business objectives</li></ul>
What we offer you?<ul><li>
We offer a market leading annual performance bonus (subject to eligibility)</li><li>
Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives</li><li>
Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement &ndash; it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.</li><li>
You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills</li><li>
We prioritise continuous improvement within a transformative environment, preparing for ongoing changes</li></ul>
WHY JOIN BAT? 
We&rsquo;re one of the few companies named as a Global Top Employer by the Top Employers Institute &ndash; certified in offering excellent employee conditions. 
 
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals. 
 
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture). 
 
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here. 
 
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.</div>

Area New Category Brand Executive

HR Ways

Client company introduction: ﻿The Company is a UK-based real estate developer ﻿creating lifestyle-led living spaces with an international team and global best practices.Job Description:This is a full-time, hybrid role for a Personal Branding Executive located in Karachi. We are looking for someone who has experience in social media or personal branding, preferably for founders, executives, or public-facing individuals.Key Responsibilities:<ul><li>Lead and manage the personal brand across LinkedIn, YouTube, Instagram, X, and other relevant platforms.</li><li>Plan content calendars and manage day-to-day posting workflows across all channels.</li><li>Turn raw material, ideas, appearances, and long-form content into platform-appropriate social assets.</li><li>Write captions, post copy, hooks, and short scripts with a strong grasp of tone and voice.</li><li>Design simple carousel-style posts and basic branded visuals.</li><li>Edit and assemble short-form videos and reels for social platforms.</li><li>Track performance across platforms and continuously refine content strategy based on results.</li><li>Spot trends, opportunities, and new content formats, and proactively bring ideas to improve the overall approach.</li><li>Research and monitor trends, competitor accounts, and emerging content formats across platforms.</li><li>Support reporting, analytics, and post-performance documentation.</li><li>Gather references, inspiration, and creative benchmarks to support content development.</li><li>Explore and test new AI tools and workflows, and bring innovations to the content strategy.</li><li>Maintain organised content libraries, asset folders, and workflow documentation.</li></ul>Requirements<ul><li>First language MUST be English.</li><li>Be able to communicate clearly in writing, understand tone and context, and produce content that sounds sharp and credible. They must also be proactive in flagging ideas, updates, and issues without needing to be chased.</li><li>Written English must be excellent. This is a content-first role, and the quality of writing is a direct reflection of the brand.</li><li>4-5 years of experience doing social media or personal branding, preferably for founders, executives, or public-facing individuals.</li></ul>Other Details﻿﻿:﻿Experience: 4-5 yearsWork Timings: 11:00 am 8:00 pmWork Days: Monday- FridayWork Mode: HybridLocation: DHA Phase 6, KarachiBenefits:<ul><li>Tax-free Salary</li><li>Paid Leaves</li><li>Exposure to international projects (UK, UAE, Pakistan)</li></ul>Work Location: In person

Personal Branding Executive

New York University

<div>Position Summary:
<div>
Applications are welcome from all qualified candidates. In line with UAE regulations, Emirati candidates are encouraged to apply.</div><div></div><div> 
New York University Abu Dhabi (NYUAD) seeks to appoint a Director of Marketing, Executive and Professional Education reporting to the Vice Provost, Executive &amp; Professional Education.</div><div></div><div> 
The Director of Marketing provides strategic leadership for the marketing, brand positioning, and demand-generation strategy for the Office of Executive and Professional Education (OEPE) at NYU Abu Dhabi. Supporting four program verticals&mdash;Executive Education Custom Programs, Professional and Executive Master&rsquo;s Degrees, High School Programs, and Community &amp; Open Enrollment Classes&mdash;the role ensures the development and execution of integrated marketing initiatives that drive inquiries, applications, and enrollments across regional and international markets. Reporting to the Vice Provost of Executive and Professional Education, the Director of Marketing is responsible for shaping and implementing data-driven marketing strategies that strengthen NYU Abu Dhabi&rsquo;s market position in executive and professional education. The role oversees marketing strategy, digital engagement, brand development, vendor and agency partnerships, and the effective use of CRM and marketing technologies to support a seamless inquiry-to-enrollment journey. As the senior marketing leader for OEPE, the Director ensures marketing investments are aligned with institutional priorities and program growth objectives while delivering measurable outcomes in lead generation, conversion rates, brand visibility, and market penetration across Abu Dhabi, the UAE, the GCC, and international markets.</div><div></div><div> 
Key Responsibilities:</div><div></div><div> 
Marketing Strategy &amp; Lead Generation</div><ul><li>
Lead the development and execution of a comprehensive marketing strategy for the Office of Executive and Professional Education across all four program verticals</li><li>
Build annual and multi-year marketing plans aligned with program growth, enrollment objectives, and institutional priorities</li><li>
Drive lead generation through digital advertising, strategic partnerships, events, and regional outreach initiatives</li><li>
Oversee the marketing funnel from awareness through inquiry, application, and enrollment, ensuring marketing activities support sustainable growth and measurable outcomes</li></ul><div></div><div> 
Digital, Brand &amp; Content Strategy</div><ul><li>
Lead OEPE&rsquo;s digital media and brand strategy, including SEO, paid media, social media, and content marketing initiatives</li><li>
Oversee the creation of high-impact and dynamic website content for all program verticals</li><li>
Develop program collateral including brochures, viewbooks, custom client pitch decks, and testimonials</li><li>
Strengthen NYUAD&rsquo;s executive education thought leadership presence through blogs, webinars, faculty-led panels, and digital content initiatives</li></ul><div></div><div> 
Data, Analytics &amp; Systems</div><ul><li>
Establish a data-informed marketing approach that supports strategic decision-making and continuous improvement across marketing initiatives</li><li>
Track, analyze, and report on marketing performance across the full funnel, including lead generation, conversion rates, cost of acquisition (CAC), and return on investment (ROI)</li><li>
Implement and manage CRM and marketing automation systems to support inquiry-to-enrollment workflows and improve operational efficiency</li><li>
Develop dashboards and reports to provide insights to leadership and support evidence-based marketing strategies</li><li>
Develop and manage the division&rsquo;s website to ensure an effective and engaging digital presence</li></ul><div></div><div> 
Partnerships, Events &amp; External Engagement</div><ul><li>
Develop regional and international partnerships that support lead generation, co-marketing opportunities, and expanded market reach</li><li>
Lead participation in regional and international education fairs and recruitment events to promote NYUAD&rsquo;s executive and professional education offerings</li><li>
Manage thought leadership events including faculty panels, executive briefings, and webinars</li><li>
Coordinate with University Communications on media engagement, brand identity, and reputation management</li></ul>
Qualifications:
<div>
Qualifications:</div><div> 
Required Education</div><ul><li>
Master's Degree in one of the following (or a closely related field):<ul><li>
Marketing</li><li>
Business Administration (MBA)</li><li>
Communications / Strategic Communications</li><li>
Strategy</li><li>
Higher Education Administration</li><li>
Public Relations / Integrated Marketing</li><li>
Data / Analytics / Digital Marketing/marketing analytics concentration</li></ul></li></ul><div>
Required Experience</div><ul><li>
10+ years of progressive marketing leadership experience</li><li>
Demonstrated success driving enrollment growth in higher education or executive education</li><li>
Experience working in the GCC, particularly the UAE</li><li>
Experience managing large marketing budgets and agencies</li><li>
Experience building digital-first, data-driven marketing organizations</li><li>
Core Knowledge Areas<ul><li>
Executive education and professional education markets</li><li>
Higher education marketing and enrollment strategy</li><li>
Digital marketing, SEO, paid media, and content strategy</li><li>
Brand positioning and storytelling</li><li>
CRM, marketing automation, and funnel management</li></ul></li><li>
Skills<ul><li>
Strategic marketing leadership</li><li>
Campaign design and execution</li><li>
Data analytics and performance reporting</li><li>
Vendor and agency management</li><li>
Budgeting and financial planning</li><li>
Executive communication and presentation</li><li>
Stakeholder and partnership development</li></ul></li><li>
Abilities<ul><li>
Build and scale high-performance marketing teams</li><li>
Translate institutional strategy into market-facing narratives</li><li>
Operate in a fast-paced, entrepreneurial environment</li><li>
Work cross-functionally across academic and administrative units</li><li>
Represent NYUAD with executive presence and credibility</li></ul></li></ul><div>
Preferred Education</div><ul><li>
Master's Degree with a concentration in Marketing, Strategy, or International Business</li><li>
Master's Degree Integrated Marketing, Digital Marketing, or Marketing Analytics</li><li>
Graduate qualification (certificate/diploma) in:<ul><li>
Digital Performance Marketing (paid media, conversion optimization)</li><li>
SEO / Content Strategy</li><li>
CRM / Marketing Automation (Salesforce, HubSpot, Slate, etc.)</li><li>
Coursework or executive education in GCC/UAE market strategyor higher-ed enrollment management</li></ul></li></ul><div>
Preferred Experience</div><ul><li>
Marketing knowledge of executive education, professional master&rsquo;s, or corporate learning programs at a previous institution of higher education</li><li>
Expertise in B2B, government, and enterprise marketing</li><li>
Deep understanding of GCC and international student markets</li><li>
Advanced CRM and marketing automation expertise</li>
Strong regional media and agency networks 
<li>
</li></ul>
Additional Information:
<div>
NYU Abu Dhabi is a degree-granting research university with a fully integrated liberal arts and science undergraduate program in the Arts, Sciences, Social Sciences, Humanities, and Engineering. NYU Abu Dhabi, NYU New York, and NYU Shanghai, form the backbone of NYU&rsquo;s global network university, an interconnected network of portal campuses and academic centers across six continents that enable seamless international mobility of students and faculty in their pursuit of academic and scholarly activity. This global university represents a transformative shift in higher education, one in which the intellectual and creative endeavors of academia are shaped and examined through an international and multicultural perspective. As a major intellectual hub at the crossroads of the Arab world, NYUAD serves as a center for scholarly thought, advanced research, knowledge creation, and sharing, through its academic, research, and creative activities.</div></div>

Director of Marketing, Executive and Professional Education - Office of Executive Education

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Brand & Marketing Executive (Strategic Growth & Positioning)

Senior Director, Global Brand and Marketing Communications

Financial Analyst, Global Brand Finance - UGG & HOKA

Financial Analyst, Global Brand Finance - UGG & HOKA

Area New Category Brand Executive

Personal Branding Executive

Director of Marketing, Executive and Professional Education - Office of Executive Education