go to market manager

Microsoft

<div></div><div><h1 class="jobSectionHeader"><b>Senior Segment Go To Market Manager - AI Business Solutions</b></h1><div><div><p>
Multiple Locations, United States</p></div></div><p></p><div><div><div><div><br>
Date posted</div><div><b>
Oct 23, 2025</b></div></div></div><div><div><div>
Job number</div><div><b>
1899663</b></div></div></div><div><div><div>
Work site</div><div><b>
0 days / week in-office - remote</b></div></div></div><div><div><div>
Travel</div><div><b>
0-25</b><b> </b><b>%</b></div></div></div><div><div><div>
Role type</div><div><b>
Individual Contributor</b></div></div></div><div><div><div>
Profession</div><div><b>
Marketing</b></div></div></div><div><div><div>
Discipline</div><div><b>
Field Product Marketing</b></div></div></div><div><div><div>
Employment type</div><div><b>
Full-Time</b></div></div></div></div><div></div><div><div><div><h3 class="jobSectionHeader"><b>
Overview</b></h3><div><div>
The Microsoft Americas Sales Enablement &amp; Operations (SE&amp;O) team plays an essential role in translating Microsoft&rsquo;s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.</div><div></div><div><br>
Are you excited about the way AI is changing the world? Do you have a passion for helping people with the tools to be super productive and optimize their time more efficiently? Do you love helping sellers and partners to articulate and demonstrate the value of these solutions so they can reach and help more people? If so, come join the Americas AI Business Solutions (ABS) Enterprise Segment Team!<br>
<br>
We are looking for a <b>Senior Segment Go-to-Market Manager</b> (GTMM) to help support our field in bringing Microsoft's AI Business Solutions to our enterprise commercial customers. In this role, you will align to one of our <b>Americas AI Business Solutions (ABS)</b> operating units, and will be accountable for leading revenue, usage and share activation across the segment. The Senior Segment GTM Manager will need to understand of our AI Workforce and AI Business Process solutions, with a deep understanding of seller resources, customer solutions and strategies. This role is seen as the ABS business leader for your Operating Unit area and represents the voice of the field to senior leadership on a daily basis. You will develop effective partnerships across marketing, partner, services, and sales to lead and execute the fiscal year priorities.</div><div></div><div><br>
This <b>Senior Segment GTM Manager, </b><b>AI Business Solutions</b><b> (ABS)</b> role offers a unique opportunity to build and execute the ABS commercial business strategy for your segment, enabling every customer to achieve more within that business.</div><div></div><div><br>
Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is anchored on embracing a growth mindset, where anyone can change, learn, and grow. Four attributes allow this growth mindset to flourish: being customer obsessed, being diverse and inclusive in everything we do and create, operating as a team, and making a difference in the lives of our colleagues, our customers and our communities. You can help us build our culture and achieve this mission.</div></div></div></div><div><div><h3 class="jobSectionHeader"><b>
Qualifications</b></h3><div><div><b>
Required/Minimum Qualifications:</b></div><br>
<div></div><ul><li>
5+ years marketing strategy, business planning, sales, sales enablement, business development, pre-sales, or related work experience.</li><li>
5+ years of enterprise sales excellence or Go To Market manager experience with ANY combination of the following:
<ul><li>1) driving sales planning, execution governance, and performance management through data-driven insights, sales rhythms, and operational rigor.</li><li>
2) driving sales enablement to include but not limited to field marketing, product/program/segment GTM, or similar.</li></ul></li><li>
5+ years of enterprise experience with ANY combination of the following: create and orchestrate strategic go-to-market plans; build, develop, and execute sales enablement strategy; drive marketing and partner programs; product marketing; business planning; product management; customer and market analysis; Go-to-Market strategy and execution; end-to-end customer journey, develop insights; or related.</li><li>
4+ years of experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization.</li></ul><div></div><div><b><br>
Additional or Preferred Qualifications</b></div><ul><li>
Experience with sales or marketing of technology solutions into specific industries, especially Health and Life Sciences and/or Oil, Gas &amp; Energy.</li><li>
Experience with sales or marketing of technology solutions with the <b>AI Business Solution</b>s<b> (ABS)</b> industry.</li><li>
Effective stakeholder management skills across matrix organizations.</li><li>
Cross-group collaboration, executive communication, storytelling skills, and the ability to translate complex ideas for various audiences.</li><li>
Efficient Business Analysis Skills (understands financials, sales processes, scorecards and key performance indicators)</li><li>
Bachelor&rsquo;s Degree (B.S./B.A.) preferred, relevant fields of study include Marketing, Business, Computer Science or equivalent experience.</li></ul><div></div><div><br>
Field Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.</div><div></div><div><br>
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay</div><div></div><div><br>
Microsoft will accept applications for the role until October 28, 2025.</div><div></div><div><br>
#SEO #MCAPSA</div></div></div></div><div><div><h3 class="jobSectionHeader"><b>
Responsibilities</b></h3><div><div><b>
Business Leadership</b></div><ul><li>
Builds relationships and drives regular engagements with relevant stakeholders to operationalize competitive strategies and land implementation of solutions that drive strategic impact and increased market share for Microsoft and partners.</li><li>
Leverages area/subsidiary portfolio share, revenue, and usage information to identify insights and actively impact marketing and business planning decision-making.</li><li>
Leads a regular cadence of connections with corporate and field teams to execute tactical and strategic planning, gather feedback, and enable field performance.
</li><li>Helps our field sales teams to activate the GTM to generate new and accelerate existing opportunity pipeline</li><li>
Partners across Microsoft core teams' to bring the voice of field and co-designs the strategy and programs to support performance for the segment.</li><li>
Aligns and coaches segment field teams, sales operations, marketing plans, business rhythms and change management to convert strategic priorities into local execution to support the performance for the segment.</li><li>
Leverages understanding of the overall health of the segment business and customers to identify areas for adjustment to driver greater impact in the field.</li></ul><div><b>
Business Management</b></div><ul><li>
Supports the creation and pursuit of white-space growth opportunities across products/services.</li><li>
Leverages knowledge of revenue, share targets, and the area/subsidiary's capabilities in order to develop strategies that maximize performance across products/services.</li><li>
Delivers product and field insights to the business by sharing data-driven insights about execution, performance, and trends in the segment/area.</li><li>
Considers relevant aggregated business metrics, and enables measurement of key performance indicators against revenue, usage and share for the segment.</li><li>
Develops strategies to drive target market performance, and actively manages relevant stakeholders to drive the local product market growth strategy. Assesses and compares activity and impact across strategy plans.</li></ul><div><b>
Field Enablement</b></div><ul><li>
Serves as a leader to orchestrate, land, and champions solution plays, activating connected sales and marketing execution in their segment to maximize performance.</li><li>
Collaborates with the global partner team for local partner-led co-sell and demand generation that supports segment solution play performance.</li><li>
Partners with finance, product marketing managers, and sales excellence to ensure team is aligned with business results.</li><li>
Provides leadership and clarity to coach and equip the team, channel and sellers with the knowledge, skills, and resources to sell.
</li><li>Identifies failure points, and orchestrates resources to mitigate.</li></ul><div><b>
 </b><b>Other</b></div><ul><li>
Embody our culture and values</li></ul></div></div></div></div><div></div><div><div><div>
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.</div></div><div><div><div>
&#60116;</div>Industry leading healthcare</div><div><div>
&#59326;</div>Educational resources</div><div><div>
&#59628;</div>Discounts on products and services</div><div><div>
&#60157;</div>Savings and investments</div><div><div>
&#63586;</div>Maternity and paternity leave</div><div><div>
&#59927;</div>Generous time away</div><div><div>
&#60241;</div>Giving programs</div><div><div>
&#61396;</div>Opportunities to network and connect</div></div></div><div></div><div><div><div>
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.</div></div></div></div><p></p>

Senior Segment Go To Market Manager - AI Business Solutions

<div><div>The Microsoft Americas Sales Enablement &amp; Operations (SE&amp;O) team plays an essential role in translating Microsoft&rsquo;s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.</div><div></div><div><br>
Are you excited about the way AI is changing the world? Do you have a passion for helping people with the tools to be super productive and optimize their time more efficiently? Do you love helping sellers and partners to articulate and demonstrate the value of these solutions so they can reach and help more people? If so, come join the Americas AI Business Solutions (ABS) Enterprise Product Team!</div><div></div><div><br>
We&rsquo;re seeking an experienced and driven<b> Senior</b> <b>Product Go-to-Market (GTM) Manager</b> to lead our Copilot Studio GTM efforts.<b> </b>As part of the Americas Sales Enablement &amp; Operations (SE&amp;O) organization, you&rsquo;ll shape and scale GTM strategy across sales, marketing, customer success, and partner teams. SE&amp;O plays a critical role in translating Microsoft&rsquo;s global commercial strategy to regional execution that drives impact and operational excellence. In this role, you will have the opportunity to shape the future of AI-powered experiences and Agents, by leading GTM efforts for Copilot Studio. You will partner closely with stakeholders across sales, partner, marketing, and worldwide teams &ndash; including engineering, GTM, and marketing &ndash; to deliver impact. Success in this role requires the ability to tackle both defined and ambiguous challenges and translate them into clear priorities and actionable plans. You will execute with precision while sharing progress with leadership and influencing decisions that accelerate revenue and market share.</div><div></div><div><br>
Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is anchored on embracing a growth mindset, where anyone can change, learn, and grow. Four attributes allow this growth mindset to flourish: being customer obsessed, being diverse and inclusive in everything we do and create, operating as a team, and making a difference in the lives of our colleagues, our customers and our communities. You can help us build our culture and achieve this mission.</div><h2 class="jobSectionHeader"><b>
Responsibilities</b></h2><div><b>
Business Development</b></div><ul><li>
Supports the creation and pursuit of white-space growth opportunities for Copilot Studio.</li><li>
Leverages knowledge of revenue, share targets, and the area/subsidiary's capabilities in order to develop strategies and programs that maximize performance.</li><li>
Builds relationships and drives regular engagements with relevant stakeholders to operationalize competitive strategies and land implementation of solutions that drive strategic impact and increased market share for Microsoft and partners.</li></ul><div><b>
GTM Strategy, Planning, and Delivery</b></div><br>
<div></div><ul><li>
Creates and orchestrates strategic go-to-market (GTM) plans for assigned line(s) of business across sales, marketing, consulting, customer success, and partner functions, supporting One-Microsoft, cross-functional execution as appropriate.</li><li>
Drives GTM strategy and lands growth plans (e.g., revenue, usage, customer health).</li><li>
Develops program strategies to drive target market share gains, and actively manages relevant stakeholders to drive the local product marketing growth strategy. Assesses and compares activity and impact across strategy plans/programs.</li></ul><div><b>
Business Management</b><b> and Ownership
</b></div><ul><li>Builds and drives business strategy and tracks the efficacy of plans and programs for the line(s) of business to drive sustainable growth within and beyond the boundaries of the fiscal year.</li><li>
Leverages area/subsidiary portfolio share, revenue, and scorecard information to identify insights and actively impact marketing and business planning decision-making.</li><li>
Maintains regular engagement with global stakeholders to align on strategy, gather feedback, and support execution.</li><li>
Leverages understanding of the overall health of the business and customer/partner pain points to identify areas for adjustment and programs to drive greater impact in the field.</li></ul><div><b>
Field Enablement</b></div><br>
<div></div><ul><li>
Partners with sales to drive field enablement accountability.</li><li>
Orchestrates between business and subsidiaries to develop and land sales programs.</li><li>
Provides thought leadership and clarity to coach and equip the team, channel, and sellers with the skills, and resources to sell.</li><li>
Appropriately activates the partner ecosystem to enable and drive results. Identifies failure points and orchestrates resources to mitigate.</li></ul><p><b>
Other</b></p><ul><li>
Embody our culture and values</li></ul><h2 class="jobSectionHeader"><b>
Qualifications</b></h2><div><b>
Required/minimum qualifications</b></div><ul><li>
5+ years of marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience.</li><li>
5+ years of large scale enterprise experience in marketing and partner programs with ANY combination of the following: create and orchestrate strategic go-to-market plans; build, develop, and execute sales enablement strategy; drive marketing and partner programs; product marketing; business planning; product management; customer and market analysis; Go-to-Market strategy and execution; end-to-end customer journey, competitive market analysis and positioning; organize and drive product roadmaps; develop insights from market research.</li></ul><ul><li>
4+ years of experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization.</li><li>
2+ years of experience with AI Cloud Solutions including Copilot, Copilot Studio or other Cloud solutions including Azure, M365, Dynamics, Microsoft Power Platform.</li></ul><div><b>
Additional or preferred qualifications</b></div><ul><li>
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business<ul><li>
OR Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years of experience in business<br>
OR equivalent experience.</li></ul></li></ul><div><ul><li>
Passion for technology and the ability to clearly articulate solutions in a business and customer-centric manner.</li><li>
Ability to work autonomously, analyze end-to-end business performance, identify market opportunity, and develop useful insights from data.</li><li>
Ability to thrive in ambiguous business situations.</li></ul></div><div></div><div><br>
Field Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.</div><div></div><div><br>
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay</div><div></div><div><br>
Microsoft will accept applications for the role until November 3, 2025.</div><div></div><div><br>
#SEO #MCAPSA</div>
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.</div>

Senior Product Go To Market Manager - AI Business Solutions

ACD Operations

<div><p>AIA Contract Documents (ACD) is the industry standard for architecture and construction contracts, trusted for over 135 years. Our Catina platform is a secure, cloud-based hub for creating and managing contract documents. We are modernizing how architects, engineers, and construction professionals work by simplifying complex legal workflows and driving clarity and fairness across the built environment.</p><p>
We are hiring a Product Marketing Manager to join our fully remote marketing team. This role bridges product innovation and customer engagement, translating complex product capabilities into compelling stories that drive adoption and growth. You&rsquo;ll lead customer communications, create go-to-market strategies for new features and releases, and partner closely with product, sales, and content teams to ensure ACD&rsquo;s value is clearly articulated at every stage of the customer journey.</p><p></p><p><b><br>
Responsibilities</b></p><ul><li>Lead go-to-market strategy: Develop and execute launch plans for new products and features, ensuring alignment between product, marketing, and sales.</li><li>Own customer communications: Plan and manage ongoing customer campaigns in coordination with life-cycle marketing manager that highlight product enhancements, new releases, and key value propositions.</li><li>Develop a tiered communications strategy: Partner with product teams to align messaging to a tiered roadmap, ensuring that customer and partner communications reflect feature priorities and business goals.</li><li>Support the sales organization: Create and refine messaging frameworks, sales enablement materials, and value propositions based on customer personas, use cases, and pain points.</li><li>Build strong cross-functional relationships: Collaborate with Product Management, Sales, and Customer Success to translate complex features into meaningful business benefits.</li><li>Partner with the Content team: Provide creative briefs and collaborate on the development of targeted content including web copy, blog posts, videos, webinars, and sales collateral, and ad campaigns that communicate value and drives engagement.</li><li>Develop persona-based messaging: Deeply understand customer segments and use research, feedback, and data to craft resonant, differentiated positioning for each audience.</li><li>Monitor product performance and market trends: Analyze adoption, usage, and engagement data to identify opportunities for improved messaging and campaign refinement.</li><li>Champion the voice of the customer: Serve as the advocate for users throughout go-to-market planning, ensuring their needs and challenges are central to product positioning and storytelling.</li><li>Align initiatives with company and marketing OKRs, ensuring all activities directly contribute to customer acquisition, engagement, and retention goals.</li></ul><p></p><p><b><br>
Qualifications</b></p><ul><li>5+ years of product marketing experience, ideally in a SaaS, technology, or B2B environment.</li><li>Proven success developing and executing go-to-market campaigns and customer communication strategies.</li><li>Strong understanding of product positioning, messaging frameworks, and value-based storytelling.</li><li>Experience working closely with product and sales teams to translate technical features into clear, customer-centric messaging.</li><li>Excellent written and verbal communication skills; ability to craft persuasive narratives for diverse audiences.</li><li>Familiarity with marketing automation, CRM, and analytics platforms (e.g., Salesforce, HubSpot, Marketo).</li><li>Highly organized and able to manage multiple launches and campaigns simultaneously.</li><li>Growth mindset with a willingness to test, learn, and iterate based on data and feedback</li><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field.</li><li>Bonus: Background in architecture, engineering, construction, or legal technology.</li></ul><p></p><p><b><br>
Why Join Us</b></p><ul><li>100% Remote &amp; Flexible: Work from anywhere while collaborating with a dedicated, mission-driven team.</li><li>Make a Real Impact: Your content will shape how thousands of firms engage with AIA documents and understand ACD&rsquo;s products.</li><li>Collaborative Culture: Join a supportive team where ideas are valued and every voice helps shape our narrative.</li><li>Innovation &amp; Experimentation: Use AI and analytics to push the boundaries of content strategy and creative marketing.</li><li>Professional Growth: Expand your skills across content, SEO, and digital marketing in a dynamic and growing company.</li><li>Meaningful Work: Help empower the architecture and construction community with trusted information and tools that drive better outcomes.</li></ul><p></p><p><b><br>
Benefits and Perks</b></p><ul><li>Competitive Salary</li><li>Company-paid health, dental, and vision insurance</li><li>401(k) with company match</li><li>Work-from-home stipend</li><li>Unlimited PTO</li></ul></div>

Product Marketing Manager

Substack

<div><p>Substack is building a new economic engine for culture, giving the brightest, most interesting and creative people on the internet the power of their own publishing platform. Substack empowers creators with financial autonomy, ownership and a direct connection to their communities. Substack&rsquo;s model, based on direct subscriptions, has fueled an explosion of independent publishing and is revolutionizing culture.</p><p>
We're looking for a <b>Product Marketing Manager</b> who will shape how creators, subscribers, and the broader market understand and engage with Substack's platform. You'll partner closely with our product and go-to-market teams, and work directly with Substack&rsquo;s co-founders to translate product features into compelling narratives that resonate with creators at every stage of their Substack journey.</p><p>
This role is ideal for someone who combines analytical rigor with creative storytelling, understands Substack and values building in public, and can drive both strategic positioning and hands-on execution.</p><p><i>
This role reports to the Head of Communications &amp; Brand and is based in San Francisco.</i></p><p><b>
Responsibilities:</b></p><ul><li><p>
Work cross-functionally to influence and shape product positioning, messaging frameworks, and value propositions for Substack's platform and new features, in close collaboration with product and partnerships.</p></li><li><p>
Partner closely with product teams to create differentiated narratives that articulate why Substack is the best platform for independent writers and creators.</p></li><li><p>
Develop messaging that speaks to writers and creators at different stages&mdash;from those just starting out to established publications.</p></li><li><p>
Lead product launches from concept to execution, coordinating across product, design, growth, and partnership teams.</p></li><li><p>
Develop launch strategies that maximize awareness, adoption, and engagement among target creator segments.</p></li><li><p>
Create launch assets including blog posts, case studies, and email campaigns.</p></li></ul><p><b>
About You:</b></p><ul><li><p>
6+ years of product marketing experience, preferably in creator platforms or media technology.</p></li><li><p>
Proven track record of successful product launches and go-to-market execution.</p></li><li><p>
Exceptional communicator with the ability to craft compelling narratives.</p></li><li><p>
Strong analytical capabilities with experience using data to inform strategy and measure impact.</p></li><li><p>
Willing to collaborate with any writer or creator on the platform regardless of their views.</p></li><li><p>
Ambitious self-starter, open-minded, with a high sense of initiative.</p></li><li><p>
Comfortable building in public, ideally with experience building a social following.</p></li></ul><p>
Substack offers a competitive compensation package that includes salary, equity, and exceptional benefits. The salary range for this role is $140,000 &ndash; $150,000, with final offers based on experience and expertise.</p><p>
Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We&rsquo;re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we&rsquo;d love to meet you.</p><p>
Please see our Privacy Notice for details regarding Substack's collection and use of personal information relating to the application and recruitment process by clicking here.</p></div>

i95Dev

<p>About i95Dev</p><p>At i95Dev, we empower eCommerce businesses to thrive by delivering cutting-edge integration products and end-to-end eCommerce services. Our solutions connect eCommerce platforms like Adobe Commerce, Shopify, and BigCommerce with leading ERP systems such as Microsoft Dynamics, NetSuite, SAP B1, and more serving 400+ clients globally.</p><p>As we scale and launch AI-driven integration experiences, we are looking for a <b>Senior Product Marketer</b> to lead go-to-market strategies, product positioning, and product-led growth (PLG) initiatives to drive product adoption and customer success.</p><p>About the Role</p><p>We are seeking a <b>strategic and hands-on</b> Senior Product Marketer who can shape the narrative (messaging, positioning), define the customer journey, and accelerate user adoption for our suite of integration products and eCommerce growth solutions through both traditional GTM and product-led growth approaches. The person in the role will partner closely with product, sales, customer success, and marketing teams to build scalable growth loops, enhance product experiences, and drive qualified pipeline.</p><p>Roles &amp; Responsibilities</p><ul><li><b>Positioning &amp; Messaging:</b></li><li>Craft clear, compelling messaging and value propositions for our integration products, tailored to our key customer segments (eCommerce managers, IT heads, ERP stakeholders, etc.)</li><li><b>Go-To-Market Strategy:</b></li><li>Lead the go-to-market planning and execution for new product launches, enhancements across Adobe Commerce, Shopify, and ERP integrations.</li><li>Own the product marketing roadmap in collaboration with product and sales leaders.</li><li>Build programs that shorten the sales cycle and improve win rates.</li><li><b>Product-Led Growth (PLG) Strategy</b></li><li>Design in-product experiences that drive onboarding, activation, and feature adoption.</li><li>Collaborate with product and UX teams to define free trial or freemium flows where applicable.</li><li>Use data to optimize onboarding sequences, in-app messaging, and engagement nudges.</li><li>Help create self-serve resources (interactive demos, help centre content, tooltips) to improve product stickiness.</li><li><b>Customer Insights &amp; Market Research:</b></li><li>Conduct competitive analysis, customer interviews, win/loss reviews, and industry research to inform product positioning and content strategy.</li><li><b>Sales Enablement:</b></li><li>Develop sales collateral, pitch decks, product one-pagers, demo scripts, battle cards, and case studies to support the sales team in closing deals faster.</li><li><b>Content Development:</b></li><li>Conduct research to stay updated on industry trends, eCommerce platforms, ERP systems, and other relevant topics to create informed and valuable content.</li><li>Create high-impact product-focused content like blogs, whitepapers, webinars, videos, landing pages, and email campaigns.</li><li>Collaborate with product team, sales team, project team, external influencers, and industry experts to produce relevant content where required.</li><li>Work with the SEO team to implement SEO best practices in content creation to improve organic search visibility for relevant keywords.</li><li>Develop and execute strategies for promoting content across various channels, including social media, email campaigns, and partnerships, to increase visibility and engagement.</li><li><b>Customer Success &amp; Advocacy:</b></li><li>Support customer onboarding and retention efforts by articulating product benefits and capturing success stories and testimonials for social proof.</li><li><b>Metrics &amp; Optimization:</b></li><li>Define KPIs, monitor performance of campaigns and product marketing efforts, and iterate based on data and feedback.</li></ul><p>What Were Looking For</p><ul><li>5-6 years of experience in B2B product marketing, ideally in SaaS, integration tech, or eCommerce platforms.</li><li>Experience driving or supporting product-led growth initiatives is a strong advantage.</li><li>Exceptional communication and storytelling skills.</li><li>Experience in conducting customer research and translating insights into strategy.</li><li>Ability to collaborate cross-functionally and manage multiple projects simultaneously.</li><li>Self-starter mindset with a bias for action and outcomes.</li></ul><p>Why Join Us?</p><ul><li>Be part of a growing company transforming how eCommerce businesses operate using AI.</li><li>Work with a dynamic, passionate team solving meaningful challenges.</li><li>Flexibility to explore new ideas, innovate, and make a measurable impact.</li><li>Exposure to both product and services side of the eCommerce ecosystem.</li><li>Opportunity to shape the future of go-to-market for products used by businesses globally.</li></ul><p>Please use the below link to upload your profile<br/>https://app.dover.com/apply/i95Dev%2C%20Inc./3b115e40-7c35-477f-9e7f-9f1b85c05088?rs=55634680</p><p>Job Type: Full-time</p><p>Pay: &#8377;800,000.00 - &#8377;1,800,000.00 per year</p><p>Work Location: In person</p>

Product Marketer

SchoolAI

<div><p><b>About SchoolAI</b></p><p></p><p><br>
At SchoolAI, we believe AI can transform education. By combining cutting-edge AI with a deep understanding of K12 challenges, we empower educators, administrators, and students to achieve more.</p><p>
This is an exciting time to join our mission-driven team shaping the future of K12 EdTech:</p><ul><li><b>
Shape the Future</b>: Work on solutions that truly improve learning for students and make life easier for educators.</li><li><b>
Grow Fast</b>: As SchoolAI scales quickly, so will your career opportunities.</li><li><b>
Mission with a Purpose</b>: Join a passionate team committed to making a difference for every educator and every student.</li></ul><h1 class="jobSectionHeader"><b>
Our Values</b></h1><p>
We use our core values to guide decisions, evaluate work, and win. Every team member is expected to live these values, and in return, we invest in you and your impact at SchoolAI.</p><div><ul><li>
 <b>Make Magic</b> &ndash; Dream big, sweat the details, and create results that delight.</li><li>&#65039; <b>Rise to the Moment</b> &ndash; Show up, go the extra mile, and seize the opportunity.</li></ul><ul><li>
 <b>Make High Leverage Bets</b> &ndash; Use insight and courage to make bold, game-changing moves.</li><li>
 <b>Overwhelm Constraints</b> &ndash; Turn obstacles into opportunities and find a way forward.</li><li>
 <b>Connect the Dots</b> &ndash; Prioritize, align, and tie your work to real impact.</li><li>
&#10145;&#65039; <b>Simplify and Go</b> &ndash; Cut through the noise, focus on what matters, and move fast.</li><li>
 <b>Run at the Bear</b> &ndash; Confront hard problems head-on with courage and grit.</li><li>
 <b>Have Fun Winning Together</b> &ndash; Celebrate victories and enjoy the journey as a team.</li></ul></div><h2 class="jobSectionHeader"><b><br>
The Role</b></h2><p>
As a Senior Product Marketing Manager, you will be a seasoned product marketer that drives revenue impact through creative and strategic go-to-market execution. You'll own positioning, messaging, and launches for key product initiatives, working independently on diverse challenges while demonstrating strong judgment in ambiguous situations. This role requires deep product marketing expertise and the ability to influence across Product, Sales, Marketing, and Customer Success to accelerate adoption and growth.</p><h2 class="jobSectionHeader"><b>
What You'll Do</b></h2><ul><li>
Lead end-to-end go-to-market strategies for major product launches and feature releases that drive adoption and revenue.</li><li>
Own positioning, messaging, and competitive differentiation for assigned product ownership within the EdTech space.</li><li>
Develop compelling marketing content including sales enablement materials, case studies, white papers, presentations, and campaign assets.</li><li>
Conduct market research, competitive analysis, and customer interviews to identify opportunities and inform product strategy.</li><li>
Partner closely with Product, Sales, Engineering, and Customer Success teams to align on strategy and deliver cohesive customer experiences.</li><li>
Enable sales teams with training, marketing assets, competitive intelligence, and objection handling frameworks.</li><li>
Analyze product performance metrics and user feedback to continuously optimize marketing strategy and tactics.</li><li>
Collaborate with senior internal stakeholders and external partners, customers, and influencers to advance marketing objectives.</li><li>
Navigate complex, ambiguous marketing challenges independently, demonstrating strong judgment in selecting methods and approaches.</li></ul><h2 class="jobSectionHeader"><b>
What We're Looking For</b></h2><ul><li>
5-7 years of product marketing experience, preferably in EdTech, SaaS, or B2B technology.</li><li>
Proven track record of successful product launches and go-to-market execution that drove measurable business results.</li><li>
Deep understanding of product marketing fundamentals with full expertise in your area of specialization.</li><li>
Demonstrated ability to work on problems of diverse scope, showing strong judgment when navigating unknown territory.</li><li>
Outstanding written and verbal communication skills with ability to craft compelling narratives for diverse audiences.</li><li>
Strong analytical skills and ability to translate data into actionable insights and strategy.</li><li>
Ability to work independently with minimal day-to-day oversight while seeking guidance on new strategic initiatives.</li><li>
Experience influencing without authority and building productive relationships with senior stakeholders.</li><li>
Creative problem-solver with a bias toward action and results.</li><li>
Passion for education and belief in AI's potential to transform learning.</li></ul><h2 class="jobSectionHeader"><b>
What We Offer</b></h2><ul><li>
Competitive compensation.</li><li>
Stock options to share in our success.</li><li>
Health and dental insurance.</li><li>
Generous PTO for balance and rest.</li><li>
A passionate, supportive team and the chance to transform K12 education with AI.</li></ul></div>

Senior Product Marketing Manager

Creme Shop

<p></p><div><ul><li><i>Job Title: Assistant Brand Manager &ndash; Go-To-Market &amp; Promotions</i></li></ul>
<ul><li><i>Onsite work</i></li></ul>
<ul><li><i>Type: Full-time</i></li></ul>
<ul><li><i>FLSA: Exempt</i></li></ul><br>
<p></p>
<p><b>
About The Cr&egrave;me Shop:</b><br>
<br>
The Cr&egrave;me Shop is a leading beauty brand based in Los Angeles, known for blending the best of K-Beauty innovation with playful, creative designs. We offer a wide range of products, ranging from thoughtful skincare to colorful cosmetics all crafted with quality ingredients and a commitment to cruelty-free practices. Our mission is to make beauty fun, inclusive and accessible to everyone. We invite professionals who share our passion for beauty and innovation to join our team, where creativity meets expertise.</p>
<p><b>
About the Role</b><br>
<br>
The Assistant Brand Manager will oversee retail and D2C marketing initiatives, with a key focus on promotional strategy, retail marketing execution, and end-to-end GTM (Go-To-Market) planning. This role will support brand growth across wholesale, retail, and D2C channels, ensuring cohesive brand messaging, strong launch execution, and alignment between Marketing, Sales, eCommerce, and Creative teams.</p>
<p><b>
Responsibilities</b></p>
<ul>
<li>Support the development and execution of brand GTM calendars, including product launches, retail campaigns, seasonal promotions, and D2C activations.</li>
<li>Own the GTM cross-functional project timeline&mdash;driving milestones, deliverables, approvals, and launch readiness across Sales, Creative, Digital, and Operations.</li>
<li>Maintain and update Master Launch Calendar, ensuring alignment across wholesale and D2C touchpoints.</li>
<li>Own promotional strategy and execution for retail partners, including in-store promotions, gift-with-purchase programs, retail marketing requests, merchandising briefs, and co-op marketing initiatives.</li>
<li>Partner with Sales to develop retailer toolkits (product knowledge sheets, brand decks, launch packets, merchandising direction).</li>
<li>Collaborate with Creative on retail assets&mdash;displays, PDP content, endcaps, planograms, digital banners, promo signage, emails, and POS.</li>
<li>Partner with the eCommerce team on site merchandising, email calendars, promotional strategy, and PDP optimization to support conversion and brand storytelling.</li>
<li>Coordinate D2C promotional cadence and ensure retail + D2C messaging stays aligned and non-conflicting.</li>
<li>Propose promotional strategies based on historical sell-through, retailer needs, market timing, and consumer insights.</li>
<li>Track promo and campaign performance; provide post-mortem recaps and recommendations for optimization.</li>
<li>Monitor social/beauty trends, competitive brand activity, retailer shifts, and category data to inform strategy and inspire innovation.</li>
<li>Serve as a brand guardian&mdash;ensuring all touchpoints reflect brand voice, identity, and strategy.</li>
<li>Other tasks assigned per departmental needs.</li>
</ul>
<p><b>Qualifications</b></p>
<ul>
<li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field.</li>
<li>3-5 years of experience in brand marketing experience in beauty, personal care, or consumer products (K-beauty or skincare experience is a plus).</li>
<li>Experience working with retail channels (Ulta, Sephora, Target, Amazon, etc.) and/or D2C eCommerce marketing.</li>
<li>Strong project management skills with ability to manage multiple launches and deadlines.</li>
<li>High interest in skincare, and knowledge around current trends.</li>
<li>Excellent organization skills.</li>
<li>Strong Skills with Microsoft Office Suites, specifically Excel &amp; PowerPoint.</li>
<li>Analytical mindset with experience in tracking promo performance, market data, or eCommerce KPIs.</li>
<li>Passion for beauty, product trends, and consumer behavior.</li></ul><br>
<p></p>
<p><b>
Our Benefits:</b></p>
<ul>
<li>Salary Range<b>:</b> $70,000 - $85,000.00 per year DOE</li>
<li>15 days of PTO, 10 Paid Holidays Annually</li>
<li>Eligible for medical benefits first of the month following 30 days of hire</li>
<li>Company sponsored voluntary vision and dental plans</li>
<li>Employee Assistance Programs</li>
<li>Wellness incentive programs</li>
<li>50% off employee discount programs</li>
<li>Monthly catered lunches</li></ul><br>
<p></p>
<p><i>
The Cr&egrave;me Shop is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.</i></p><p></p><h4 class="jobSectionHeader"><b>
Experience</b></h4>
Required<ul><li>
Experience working with retail channels (Ulta, Sephora, Target, Amazon, etc.) and/or D2C eCommerce marketing.</li><li>
3 - 5 years: Brand marketing experience in beauty, personal care, or consumer products (K-beauty or skincare experience is a plus).</li></ul><p>
Equal Opportunity Employer<br>
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.</p></div>

Assistant Brand Manager – Go-To-Market & Promotions

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