google ads specialist

iSchool

<div>About the Role
We&rsquo;re looking for a Google Ads Specialist to join our Performance Marketing team. In this role, you&rsquo;ll be responsible for managing and optimizing our Google Ads campaigns to drive quality traffic, leads, and subscriptions.
Key Responsibilities:<ul><li>
Set up, manage, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max.</li><li>
Conduct keyword research and build relevant audience targeting strategies.</li><li>
Monitor campaign performance and make regular optimizations to improve results.</li><li>
Manage campaign budgets and make sure spending is aligned with performance goals.</li><li>
Track key metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS.</li><li>
Analyze campaign data and identify areas for improvement and growth.</li><li>
Test different ad copies, audiences, and campaign strategies to find what works best.</li><li>
Work with the creative and content teams to improve ad performance.</li><li>
Monitor conversion tracking and make sure campaign data is accurate.</li><li>
Use tools such as GA4 and GTM to track conversions and understand user behavior.</li><li>
Identify opportunities to scale successful campaigns while maintaining good performance.</li><li>
Prepare regular reports and share key insights with the team.</li><li>
Keep up with Google Ads updates and the latest performance marketing trends</li></ul> 

Requirements 
<ul><li>
2+ years of experience managing Google Ads campaigns.</li><li>
Hands on experience with Google Search Ads, Display Ads, YouTube Ads, and/or Performance Max.</li><li>
Good understanding of PPC, keyword research, targeting, bidding, and campaign optimization.</li><li>
Experience using GA4 and GTM.</li><li>
Strong analytical skills and a data driven mindset.</li><li>
Experience managing paid media budgets.</li><li>
Good understanding of performance marketing metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS.</li><li>
Experience with A/B testing and campaign optimization.</li><li>
Good communication and problem-solving skills.</li><li>
Ability to work in a fast paced environment.</li></ul>
Preferred Qualifications:<ul><li>
Experience in EdTech, SaaS, e-commerce, or subscription based businesses.</li><li>
Experience working with lead generation or subscription funnels.</li><li>
Google Ads certification is a plus.</li><li>
Basic knowledge of CRO and landing page optimization is a plus.</li></ul> 

Benefits 
<ul><li>
Competitive salary.</li><li>
Flexible hybrid working model.</li><li>
Medical insurance.</li><li>
Social insurance.</li><li>
A collaborative and supportive work environment.</li><li>
Opportunities for learning and professional growth.</li></ul></div>

Performance Marketing Specialist - Google Ads Specialist

<div>
 
 About The Role
 
 
 
 We're looking for a
 
 Google Ads Specialist
 
 to join our Performance Marketing team. In this role, you'll be responsible for managing and optimizing our Google Ads campaigns to drive quality traffic, leads, and subscriptions.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Set up, manage, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max
 </li>
 <li>
 Conduct keyword research and build relevant audience targeting strategies
 </li>
 <li>
 Monitor campaign performance and make regular optimizations to improve results
 </li>
 <li>
 Manage campaign budgets and make sure spending is aligned with performance goals
 </li>
 <li>
 Track key metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS
 </li>
 <li>
 Analyze campaign data and identify areas for improvement and growth
 </li>
 <li>
 Test different ad copies, audiences, and campaign strategies to find what works best
 </li>
 <li>
 Work with the creative and content teams to improve ad performance
 </li>
 <li>
 Monitor conversion tracking and make sure campaign data is accurate
 </li>
 <li>
 Use tools such as GA4 and GTM to track conversions and understand user behavior
 </li>
 <li>
 Identify opportunities to scale successful campaigns while maintaining good performance
 </li>
 <li>
 Prepare regular reports and share key insights with the team
 </li>
 <li>
 Keep up with Google Ads updates and the latest performance marketing trends
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 2+ years of experience managing Google Ads campaigns
 </li>
 <li>
 Hands on experience with Google Search Ads, Display Ads, YouTube Ads, and/or Performance Max
 </li>
 <li>
 Good understanding of PPC, keyword research, targeting, bidding, and campaign optimization
 </li>
 <li>
 Experience using GA4 and GTM
 </li>
 <li>
 Strong analytical skills and a data driven mindset
 </li>
 <li>
 Experience managing paid media budgets
 </li>
 <li>
 Good understanding of performance marketing metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS
 </li>
 <li>
 Experience with A/B testing and campaign optimization
 </li>
 <li>
 Good communication and problem-solving skills
 </li>
 <li>
 Ability to work in a fast paced environment
 
 
 </li>
 </ul>
 
 Preferred Qualifications:
 
 
 
 <ul>
 <li>
 Experience in EdTech, SaaS, e-commerce, or subscription based businesses
 </li>
 <li>
 Experience working with lead generation or subscription funnels
 </li>
 <li>
 Google Ads certification is a plus
 </li>
 <li>
 Basic knowledge of CRO and landing page optimization is a plus
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 Competitive salary
 </li>
 <li>
 Flexible hybrid working model
 </li>
 <li>
 Medical insurance
 </li>
 <li>
 Social insurance
 </li>
 <li>
 A collaborative and supportive work environment
 </li>
 <li>
 Opportunities for learning and professional growth
 </li>
 </ul>
</div>

Prime Metal Buildings & Components

<div>JOB TITLE: WordPress Developer &amp; Digital Marketing Specialist
DEPARTMENT: Marekting
LOCATION: Dublin, TX
PAY: Pay is negotiable based on experience
BENEFITS: Benefits include a full health insurance policy that is 100% covered by Prime, a 50% matching 401(k) package, and a $25,000 life insurance policy. Comprehensive dental, vision and supplemental life insurance options are also available. PTO is available after 6 months. 7 paid holidays.
SUMMARY: We're looking for a talented WordPress Developer &amp; Digital Marketing Specialist to help build, maintain, and grow our online presence. This role combines front-end and back-end WordPress development with digital advertising strategy and execution. The ideal candidate is equally comfortable building custom WordPress functionality and optimizing digital marketing campaigns that generate measurable results.
DUTIES AND RESPONSIBILITIES:
<ul><li>WordPress Development
<ul><li>Develop and maintain custom WordPress websites</li>
<li>Build responsive, user-friendly pages and landing pages</li>
<li>Customize themes and plugins</li>
<li>Troubleshoot website issues and optimize performance</li>
<li>Integrate third-party tools, CRMs, and APIs</li>
<li>Maintain website security, backups, and updates</li>
<li>Improve SEO, Core Web Vitals, and page speed</li>
<li>Configure forms, tracking, and conversion events</li>
</ul></li><li>Digital Marketing
<ul><li>Create, manage, and optimize Google Ads campaigns</li>
<li>Build display and remarketing campaigns</li>
<li>Implement and manage Meta Pixel, Google Tag Manager, GA4, and other tracking tools</li>
<li>Configure conversion tracking and attribution</li>
<li>Develop audience targeting and geofencing campaigns</li>
<li>Manage PPC budgets and optimize ROI</li>
<li>Conduct keyword research and competitive analysis</li>
<li>Produce monthly reports with actionable insights</li>
</ul></li></ul>QUALIFICATIONS:
<ul><li>3+ years of WordPress development experience</li>
<li>WordPress theme and plugin development</li>
<li>WooCommerce experience is a plus</li>
<li>Google Ads certification preferred</li>
<li>Experience with:</li>
<li>Google Ads</li>
<li>Google Analytics 4 (GA4)</li>
<li>Google Tag Manager</li>
<li>Meta Ads Manager</li>
<li>Conversion tracking</li>
<li>Display advertising</li>
<li>Remarketing</li>
<li>Geofencing platforms</li>
<li>Strong understanding of SEO best practices</li>
<li>Experience with website performance optimization</li>
</ul>
COMPETENCIES:
<ul><li>Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.</li>
<li>Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.</li>
<li>Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.</li>
<li>Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.</li>
<li>Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.</li>
</ul>
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management&rsquo;s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</div>

WordPress Developer Digital Marketing Specialist

Prime Metal Buildings

<div>DEPARTMENT: Marekting
LOCATION: Dublin, TX
PAY: Pay is negotiable based on experience
BENEFITS: Benefits include a full health insurance policy that is 100% covered by Prime, a 50% matching 401(k) package, and a $25,000 life insurance policy. Comprehensive dental, vision and supplemental life insurance options are also available. PTO is available after 6 months. 7 paid holidays.
SUMMARY: We're looking for a talented WordPress Developer &amp; Digital Marketing Specialist to help build, maintain, and grow our online presence. This role combines front-end and back-end WordPress development with digital advertising strategy and execution. The ideal candidate is equally comfortable building custom WordPress functionality and optimizing digital marketing campaigns that generate measurable results.
DUTIES AND RESPONSIBILITIES:
<ul><li>WordPress Development
<ul><li>Develop and maintain custom WordPress websites</li>
<li>Build responsive, user-friendly pages and landing pages</li>
<li>Customize themes and plugins</li>
<li>Troubleshoot website issues and optimize performance</li>
<li>Integrate third-party tools, CRMs, and APIs</li>
<li>Maintain website security, backups, and updates</li>
<li>Improve SEO, Core Web Vitals, and page speed</li>
<li>Configure forms, tracking, and conversion events</li>
</ul></li><li>Digital Marketing
<ul><li>Create, manage, and optimize Google Ads campaigns</li>
<li>Build display and remarketing campaigns</li>
<li>Implement and manage Meta Pixel, Google Tag Manager, GA4, and other tracking tools</li>
<li>Configure conversion tracking and attribution</li>
<li>Develop audience targeting and geofencing campaigns</li>
<li>Manage PPC budgets and optimize ROI</li>
<li>Conduct keyword research and competitive analysis</li>
<li>Produce monthly reports with actionable insights</li>
</ul></li></ul>QUALIFICATIONS:
<ul><li>3+ years of WordPress development experience</li>
<li>WordPress theme and plugin development</li>
<li>WooCommerce experience is a plus</li>
<li>Google Ads certification preferred</li>
<li>Experience with:</li>
<li>Google Ads</li>
<li>Google Analytics 4 (GA4)</li>
<li>Google Tag Manager</li>
<li>Meta Ads Manager</li>
<li>Conversion tracking</li>
<li>Display advertising</li>
<li>Remarketing</li>
<li>Geofencing platforms</li>
<li>Strong understanding of SEO best practices</li>
<li>Experience with website performance optimization</li>
</ul>COMPETENCIES:
<ul><li>Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.</li>
<li>Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.</li>
<li>Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.</li>
<li>Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.</li>
<li>Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.</li>
</ul>The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management&rsquo;s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</div>

Luminey

Senior Social Media Ads SpecialistLocation: Bahria Town, Lahore (On-Site) Job Type: Full-Time Working Hours: 12:00 PM &ndash; 8:00 PM (8-Hour Shift)Experience5&ndash;7 YearsJob SummaryWe are seeking a results-driven and experienced Senior Social Media Ads Specialist to lead and manage paid advertising campaigns across multiple digital platforms. The ideal candidate will have extensive expertise in performance marketing, lead generation, audience targeting, campaign optimization, and maximizing advertising ROI.Key Responsibilities<ul><li>Plan, develop, launch, and manage paid advertising campaigns across Meta (Facebook &amp; Instagram), Google Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads.</li><li>Design and execute high-converting lead generation and customer acquisition campaigns.</li><li>Continuously optimize campaigns to improve ROI, ROAS, CTR, conversion rates, and Cost Per Lead (CPL).</li><li>Conduct audience research, segmentation, A/B testing, retargeting, and remarketing campaigns to maximize performance.</li><li>Monitor and manage daily, weekly, and monthly advertising budgets effectively.</li><li>Track and analyze campaign performance using Google Analytics, Google Tag Manager, Meta Pixel, and other conversion tracking tools.</li><li>Prepare detailed performance reports with actionable insights and strategic recommendations.</li><li>Collaborate with graphic designers and content creators to produce engaging ad creatives, compelling copy, and high-converting landing pages.</li><li>Stay updated on digital marketing trends, platform algorithm changes, and advertising policies to maintain campaign effectiveness.</li></ul>Requirements<ul><li>Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.</li><li>5&ndash;7 years of hands-on experience in paid digital advertising and performance marketing.</li><li>Proven expertise in managing campaigns across:</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Google Ads</li><li>LinkedIn Ads</li><li>YouTube Ads</li><li>TikTok Ads</li><li>Strong knowledge of audience targeting, conversion tracking, lead generation, campaign optimization, and performance analysis.</li><li>Practical experience with Google Analytics, Meta Pixel, Google Tag Manager, and reporting dashboards.</li><li>Ability to manage high-budget advertising campaigns while delivering measurable business results.</li><li>Excellent analytical, communication, and problem-solving skills.</li><li>Capable of independently planning, executing, optimizing, and scaling paid advertising campaigns across multiple digital platforms.</li></ul>Work Location: In person

Social Media Ads Specialist

Devspark Labs

Job Description &ndash; User Acquisition Manager &amp; ASO Specialist Position: User Acquisition Manager &amp; ASO Specialist Experience: 3&ndash;4 Years Industry: Gaming / Mobile Games Employment Type: Full-Time Location: Lahore, Pakistan Work Mode: OnsiteWe are looking for an experienced and data-driven User Acquisition Manager &amp; ASO Specialist with 3&ndash;4 years of hands-on experience in the gaming industry. The candidate should have strong expertise in paid user acquisition, campaign optimization, App Store Optimization (ASO), analytics, and performance marketing. Experience managing campaigns for mobile games across platforms such as Meta, Google Ads, TikTok, and other ad networks will be highly preferred.Key Responsibilities: User Acquisition &amp; Performance Marketing<ul><li>Plan, launch, manage, and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, and relevant gaming ad networks.</li><li>Manage campaign budgets and optimize spending to achieve CPI, CPA, ROAS, LTV, retention, and revenue targets.</li><li>Develop and test different ad creatives, messaging, audiences, and campaign structures.</li><li>Monitor user acquisition funnels and identify opportunities to improve conversion and retention.</li></ul>App Store Optimization (ASO)<ul><li>Develop and execute ASO strategies for Google Play Store and Apple App Store.</li><li>Optimize app titles, descriptions, keywords, metadata, screenshots, icons, and promotional assets.</li><li>Conduct keyword research and competitor analysis to improve organic app visibility.</li><li>Monitor and improve App Store Conversion Rate (CVR) and organic user acquisition.</li><li>Conduct A/B testing of store listings, screenshots, icons, and other visual assets.</li></ul>Analytics &amp; Reporting<ul><li>Monitor and analyze key performance metrics including:</li><li>CPI (Cost Per Install)</li><li>CPA (Cost Per Acquisition)</li><li>ROAS (Return on Ad Spend)</li><li>LTV (Lifetime Value)</li><li>Retention Rate</li><li>ARPU / ARPPU</li><li>Conversion Rate</li><li>Organic vs. Paid Installs</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor's degree in Marketing, Business, Digital Marketing, Computer Science, or a related field.</li><li>3&ndash;4 years of professional experience in User Acquisition, Performance Marketing, ASO, or Growth Marketing.</li><li>Proven experience in the mobile gaming industry is required.</li><li>Hands-on experience managing paid user acquisition campaigns for mobile games.</li><li>Strong understanding of Google Ads, Meta Ads, TikTok Ads, and mobile advertising platforms.</li><li>Strong knowledge of ASO, keyword research, app store rankings, and conversion optimization.</li><li>Experience with mobile attribution and analytics platforms such as AppsFlyer, Adjust, Firebase, or similar tools.</li><li>Strong understanding of gaming KPIs including CPI, ROAS, LTV, retention, ARPU, and ARPPU.</li><li>Experience with A/B testing and performance optimization.</li></ul>What We Offer<ul><li>Competitive salary package based on experience and performance.</li><li>Performance-based incentives and growth opportunities.</li><li>Opportunity to work on international mobile gaming products.</li><li>Professional and collaborative work environment.</li><li>Exposure to large-scale user acquisition and performance marketing campaigns.</li><li>Career growth opportunities in the gaming and digital marketing industry.</li></ul>Work Location: In person

User Acquisition Manager & ASO Specialist

Simcoe IT

Job Title: Performance Marketing Specialist (Paid Lead Gen / US SMB Market)Role OverviewWe are looking for a data-driven, growth-oriented Performance Marketing Specialist to take full ownership of our paid lead generation campaigns. In this role, you will strategize, launch, optimize, and scale paid acquisition funnels across Meta, Google, and TikTok.Key ResponsibilitiesPaid Campaign Strategy &amp; ExecutionMulti-Channel Management: Plan, build, and optimize paid lead generation campaigns across Meta (Facebook/Instagram), Google Ads (Search, Performance Max, YouTube), and TikTok.Audience Targeting: Define and build precise audience segments, lookalikes, and custom retargeting pools tailored to the US consumer/business market.Budget Optimization: Allocate and shift ad spend dynamically based on performance metrics to maximize ROAS (Return on Ad Spend) and minimize CPL (Cost Per Lead).Funnel Architecture &amp; Lead NurturingLead Magnet Strategy: Collaborate on creating and deploying high-converting lead magnets (e.g., ebooks, templates, webinars, quizzes) that attract high-intent prospects.Post-Click Optimization: A/B test landing pages and lead forms to improve conversion rates (CR).Data, Tracking &amp; CRM ManagementFunnel Tracking: Set up and maintain robust conversion tracking (Meta Pixel, Google Tag Manager, Conversion API) to ensure clean attribution.CRM Integration: Manage the seamless flow of leads from ad platforms into our CRM, ensuring proper tagging, segmentation, and lead scoring.Reporting: Maintain weekly and monthly performance dashboards tracking core KPIs: Impressions, CTR, CPL, Lead-to-Opportunity conversion rate, and CAC (Customer Acquisition Cost).Required Experience &amp; QualificationsExperience: 1-3 years of hands-on performance marketing experience, with a strict focus on lead generation for small businesses (SMBs) in the US market.Platform Mastery: Proven, deep execution experience inside Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager. (Be ready to share anonymized case studies or account structures).The Tech Stack:Ad Management &amp; Attribution: Google Tag Manager (GTM), Google Analytics 4 (GA4), and platform-native pixels.CRMs &amp; Automation: Hands-on experience with modern CRMs and automation tools like HubSpot, ActiveCampaign, GoHighLevel, or Salesforce, alongside Zapier for custom integrations.Funnel Literacy: Deep understanding of direct-response copywriting, consumer psychology, and how to structure an email nurturing sequence that actually converts.US Market Nuance: A strong grasp of US consumer behavior, cultural nuances, and timezone alignment for campaign scheduling.Core KPIs for This RoleCost Per Lead (CPL) (Quality-adjusted)Lead-to-Opportunity Conversion RateCustomer Acquisition Cost (CAC)Ad Spend Efficiency (ROAS / MER)Pay: From Rs80,000.00 per monthApplication Question(s):<ul><li>Do you have experience with Performance Marketing ?</li><li>Do you have experience with leads generations and in GHL?</li><li>Do you have experience of ads running in USA Marketing ?</li></ul>Work Location: In person

Performance Marketer

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Performance Marketing Specialist - Google Ads Specialist

Performance Marketing Specialist - Google Ads Specialist

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WordPress Developer Digital Marketing Specialist

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User Acquisition Manager & ASO Specialist

Performance Marketer