growth marketer

Ecotero

ABOUT THE OPPORTUNITYWe're looking for a hands-on DTC Growth Marketer who will own the full performance marketing stack for a multi-brand premium bedding company selling direct-to-consumer via Shopify. This is not a &quot;manage the agency&quot; role &mdash; you will be in the ad accounts daily, making optimization decisions, and directly accountable for CAC, ROAS, and revenue growth.We're a US-based e-commerce company generating $12M+/year across Amazon, Walmart, and TikTok Shop. Our DTC channel is early-stage (~$19K/month) with massive upside. You will be the person who scales it.You'll work alongside an AI operations agent that handles analytics, reporting, competitor intelligence, and strategic specs. Your job is execution: turning data-driven strategies into live, profitable campaigns and conversion improvements.ABOUT INSPIRATEKAbout UsInspiratek LLC is a US-based e-commerce company generating $18M+ annually on Amazon, with expanding presence on TikTok Shop and DTC Shopify. We operate 5 private label brands with 20+ active products across the portfolio.What makes us different: we're building one of the most data-driven operations in the private label space. Our team uses advanced analytics, AI-powered operational agents, custom data pipelines, and structured decision frameworks to manage every aspect of the business , from keyword-level PPC decisions to inventory forecasting to competitive intelligence. This isn't a company where you'll be making gut calls. Every decision is backed by data, and every action plan has measurable outcomes.We're a 27-person distributed team across the world. We operate in a fast-paced, high-autonomy environment where ownership and accountability matter more than hours logged.Our DTC channel is our strategic growth priority for 2026-2027. We're building it from the ground up with the right team &mdash; not rushing to throw money at ads, but systematically constructing a profitable, data-driven growth engine.WHAT YOU'LL OWNPaid Media (Meta + Google) &mdash; 50% of your time<ul><li>Manage $3K&ndash;$15K/month ad spend across Meta Ads and Google Ads (Shopping, Search, PMAX)</li><li>Build and test full-funnel campaigns: awareness &rarr; consideration &rarr; conversion</li><li>Launch 5-10 new creative concepts per month (you brief the concepts, production team builds assets)</li><li>Maintain blended ROAS above 2x (target 3x+), with CAC below $15</li><li>Weekly creative testing: hook variations, UGC vs. static, format experiments</li><li>Real-time optimization: pause underperformers within 48 hours, scale winners with controlled budget increases</li><li>Platform-specific strategy: understand why Meta creative fatigue differs from Google Shopping bid dynamics</li></ul>CRO &amp; Funnel Optimization &mdash; 25% of your time<ul><li>Own the conversion funnel: sessions &rarr; PDP view &rarr; add-to-cart &rarr; checkout &rarr; purchase</li><li>Run A/B tests on product pages, landing pages, checkout flow, and trust signals</li><li>Diagnose conversion drops using Shopify Analytics + Microsoft Clarity heatmaps</li><li>Implement and monitor trust-building elements: reviews, guarantees, social proof, comparison tables</li><li>Mobile-first optimization (79% of our traffic is mobile, currently converting at 1.7% vs. desktop 2.2%)</li><li>Target: move store-wide conversion rate from ~1.8% to 2.5%+ within 6 months</li></ul>Email &amp; Retention Support &mdash; 15% of your time<ul><li>Collaborate with email specialist (Klaviyo) on campaign strategy and list growth</li><li>Own the connection between paid acquisition and email capture (popup optimization, lead magnets)</li><li>Monitor LTV:CAC ratio and repeat purchase rates</li><li>Contribute to post-purchase flow strategy (cross-sell timing, winback triggers)</li></ul>Reporting &amp; Strategy &mdash; 10% of your time<ul><li>Weekly performance report: spend, revenue, ROAS, CAC, CVR, AOV with WoW comparison</li><li>Monthly channel P&amp;L with contribution margin analysis</li><li>Proactive identification of scaling opportunities and risks</li><li>Work with the AI operations agent to translate analytics into action</li></ul>WHAT SUCCESS LOOKS LIKE (90-DAY SCORECARD)Month 1 &mdash; Foundation✓ Full audit of existing Meta + Google Ads accounts completed✓ Underperforming campaigns paused, winning audiences/creatives identified✓ First 3 creative test concepts launched✓ Baseline conversion funnel mapped with drop-off points identified✓ Weekly reporting cadence establishedMonth 2 &mdash; Traction✓ Meta ROAS above 1.5x (from current 0.98x)✓ At least 2 winning ad sets identified and scaling✓ First CRO test completed (PDP or landing page)✓ Email capture rate improvement measured✓ Google Ads Shopping campaigns live and indexedMonth 3 &mdash; Scale✓ Blended ROAS above 2x✓ CAC trending below $20 (toward $15 target)✓ Store-wide conversion rate improved 0.3pp+ from baseline✓ Proven creative testing velocity: 5+ new concepts per month✓ DTC revenue trajectory toward $25K+/monthREQUIRED QUALIFICATIONSMust-Have Experience (Non-Negotiable):<ul><li>3+ years managing paid media for DTC/Shopify brands (not just Amazon PPC or agency reporting)</li><li>Hands-on Meta Ads experience: $3K-$50K/month spend, profitable ROAS track record</li><li>Google Ads experience: Shopping, Search, and/or Performance Max campaigns</li><li>Demonstrable results: show us before/after ROAS, CAC, or revenue numbers from a past DTC brand</li><li>Conversion rate optimization: you've improved CVR on product pages or landing pages with data to prove it</li><li>Proficiency with: Meta Business Manager, Google Ads Manager, Google Analytics (GA4), Shopify Analytics</li><li>Strong analytical skills: can calculate ROAS, CAC, LTV, MER, contribution margin without a calculator app</li><li>English fluency: written and verbal, sufficient for creative briefs and strategic communication</li></ul>Strong Preferences:<ul><li>Experience with premium/lifestyle brands (home, bedding, wellness, beauty)</li><li>Klaviyo or email marketing platform experience</li><li>A/B testing methodology (not just &quot;we tried something&quot; &mdash; structured hypothesis &rarr; test &rarr; result)</li><li>Microsoft Clarity, Hotjar, or similar behavioral analytics tools</li><li>Understanding of attribution challenges (platform-reported vs. actual ROAS discrepancy)</li></ul>Nice-to-Have:<ul><li>Experience with Triple Whale, Northbeam, or post-purchase survey attribution</li><li>Shopify theme editing or basic Liquid knowledge</li><li>Video ad editing skills (CapCut, Premiere, etc.)</li><li>Experience in a company running both Amazon + DTC simultaneously (cross-channel dynamics)</li></ul>WHAT WE PROVIDE<ul><li>AI-powered analytics: Our operations agent delivers daily dashboards, competitor intel, creative diagnosis reports, and strategic specs &mdash; you execute against clear, data-backed recommendations</li><li>Existing infrastructure: Shopify store live, Meta + Google Ads accounts active, Klaviyo flows built, GA4 configured, competitor tracking system running</li><li>Creative support: Content production team available for ad asset creation from your briefs</li><li>Clear KPIs: No ambiguity about what success looks like &mdash; CAC, ROAS, CVR, revenue targets are defined</li><li>Strategic documents: 17 strategic specs already built (creative briefs, PDP optimization specs, funnel analysis, email flow architecture) &mdash; you inherit a playbook, not a blank page</li><li>Growth trajectory: This is a ground-floor DTC buildout for a $12M+ company &mdash; the upside for career growth is significant</li></ul>DEAL-BREAKERS &mdash; DO NOT APPLY IF:✗ Your experience is primarily Amazon PPC (Sponsored Products/Brands/Display) &mdash; DTC paid media is fundamentally different✗ You've only worked agency-side reviewing dashboards, not in-platform making daily optimization decisions✗ You can't show concrete before/after metrics from a DTC brand you personally managed✗ You're looking for a strategy-only role &mdash; this is 80% execution, 20% strategy✗ You need constant direction &mdash; we want someone who sees a 0.98x ROAS and immediately knows the first 5 things to investigateAPPLICATION PROCESSSend your cover letter to hr@shopinspiratek.com using this subject line format:Full Name - Country - DTC Growth Manager - Source(e.g., Jane Doe - United States - DTC Growth Manager - LinkedIn)Applications that do not follow this subject line format will not be processed.Your application MUST include:1. Resume/CV2. A brief case study (1 page max): One DTC brand you managed paid media for. Include: starting metrics, what you did, ending metrics, and timeframe.3. Answer this question (3&ndash;5 sentences): &quot;If you saw a Meta Ads account with 13 ad sets, $6,500 monthly spend, and 0.98x blended ROAS, what are the first 3 things you would do?&quot;Applications without the case study and question answer will not be reviewed.We review applications within 5 business days. Qualified candidates will receive the Skill Assessment Test (45-60 minutes) before the interview stage.This position is also open to applicants location in Poland, Romania, Bulgaria, Ukraine, Mexico, Colombia, Argentina, Brazil, Chile, Pakistan, Philippines, India, South Africa, Serbia, Turkey and EgyptJob Type: Full-timePay: Rs500,000.00 - Rs975,000.00 per monthWork Location: Remote

DTC Growth Marketer

Codelogs.ai

<div>
 
 90% of vibe coding projects never become real software.
 
 
 People build fast. They generate features, fix bugs, add pages.
 
 
 But they can't ship. Because they have no idea what they actually built.
 
 
 No structure. No tracking. No path to production.
 
 
 
 
 
 That's not a tool problem. That's a category gap &mdash; and nobody's closing it.
 
 
 We are.
 
 
 
 
 
 Codelogs.ai turns AI-coded projects into real, shippable software. The operating system above Lovable, Bolt, and V0.
 
 
 
 
 
 Built. Live. First users in. First positive market and pmf signals received. Target: &euro;1M MRR. 12 months. Max 10 people.
 
 
 ---
 
 
 
 We're hiring a Growth Marketer. Co-Founder Level.
 
 
 
 You own the machine: message, creative, media buying, community, SEA.
 
 
 AI-first. You have a team of one: our designer next to you for what you can't render yourself. No agencies. No approval chains. No PowerPoints.
 
 
 The only metric that matters: &euro;0 &rarr; &euro;1M MRR.
 
 
 
 
 
 
 Here's what nobody else can offer you.
 
 
 
 The founder was #1 on LinkedIn for software sales in the DACH region. 14,000 followers. His own podcast. YouTube channel. Live webinars with 1,500 attendees. Big ad-campaigns that owned the market. +1M in Ad-Spent. Funfact: He's recorded 6 hours of podcast content in a single day. He posts daily. He's comfortable on camera. He does whatever it takes.
 
 
 
 
 
 
 You don't need to convince him to create content. You architect what to do with it.
 
 
 
 
 That's an unfair advantage most marketing hires never get.
 
 
 
 
 
 
 
 What you'll own:
 
 
 
 &rarr; PLG motion: build the loops that pull vibe coders in before they know they're looking
 
 
 &rarr; Ad channels full-stack: message, creative (AI-first), media buying. You run it.
 
 
 &rarr; SEA / geo / paid: you launch, measure, optimize. No middleman.
 
 
 &rarr; Community &amp; organic: the ICP is already in communities. You know how to show up there.
 
 
 &rarr; Founder content &rarr; distribution pipeline: architect what to create (scripts) and turn it into pipeline
 
 
 &rarr; Customer success as growth: early users are your best channel. Use them.
 
 
 
 
 
 
 You're a fit if:
 
 
 
 You've done this before. You've taken a product from zero to &euro;1M ARR and you know what that year actually costs.
 
 
 &rarr; You've proven 0 &rarr; &euro;1M ARR. Not on a team of 30. You drove it.
 
 
 &rarr; AI is your default. Creatives, copy, analytics.
 
 
 &rarr; PLG isn't a framework you learned. It's how you think.
 
 
 &rarr; You see the founder's media presence and immediately know what you'd do with it.
 
 
 &rarr; If the idea is good, it's live tomorrow. No decks.
 
 
 
 
 
 
 Not for you if:
 
 
 
 &rarr; You need a media agency to explain your target audience
 
 
 &rarr; You want three weeks to launch a campaign
 
 
 &rarr; You measure success in impressions, not revenue
 
 
 
 
 
 ---
 
 
 
 
 
 
 This is a 996 role. Founder-level responsibility, founder-level upside.
 
 
 
 If that sounds exhausting, this isn't for you.
 
 
 If that sounds like finally the right room, read on.
 
 
 
 
 
 Compensation: Equity Option. We aim for a $10M Exit. No Games. We win together. Discussed openly.
 
 
 Remote. Fully available. Full Ownership.
 
 
 
 
 
 
 You're not working for a first-time founder.
 
 
 
 Volker Hein. Former SAP CTO, responsible for sales in 16 countries. Spent the last 5 years building a 7-figure consulting business helping software CEOs scale and exit. He founded Codelogs out of his own frustration with AI-driven development. This is hands-on with someone who's actually done it.
 
 
 
 
 
 ---
 
 
 
 
 
 
 To apply, pick one:
 
 
 <ol>
 <li>
 One paragraph: most concrete growth result you've driven. Numbers, channel, timeframe.
 </li>
 <li>
 60-second Loom: show us how you'd use the founder's content as a growth asset.
 </li>
 <li>
 DM with what you'd build in the first 30 days at Codelogs and why.
 </li>
 </ol>
 
 
 
</div>

Growth Marketer - AI Coding Software

Devbeings

Position: SaaS Growth Marketer (Outbound and Inbound specialist) Type: Full-Time, On-Site Location: Q Block, Johar Town, Lahore Company: DevBeings Timing: 3pm to 12amAbout the RoleDevBeings is seeking a highly motivated SaaS Outbound Marketing &amp; Lead Generation Specialist to join our team. This role is focused on building and executing outbound systems that generate qualified leads for SaaS and digital products.The ideal candidate has hands-on experience with cold email campaigns and understands how to convert targeted outreach into real business opportunities.Key ResponsibilitiesOutbound Lead Generation(Core)<ul><li>Identify and target decision-makers using Apollo, LinkedIn, and similar tools</li><li>Plan, execute, and manage cold email campaigns using platforms like Instantly.ai</li><li>Write and optimize high-converting email sequences for SaaS products</li><li>Conduct A/B testing (subject lines, messaging, hooks)</li><li>Manage and update CRM pipelines using HubSpot</li><li>Sanitize emails using neverbounce or zerobounce</li><li>Track and optimize campaign performance based on reply and conversion metrics</li></ul>Inbound Marketing Support<ul><li>Should be able to create and manage LinkedIn content</li><li>Keyword Research for SEO-optimized blog posts</li><li>Perform on-page SEO optimization by collaborating with development team</li><li>Expertise in Google ads, Meta ads marketing</li></ul>RequirementsEssential Qualifications<ul><li>1&ndash;3 years of experience in SaaS outbound marketing or B2B lead generation</li><li>Proven experience running cold email campaigns for SaaS or tech products</li><li>Hands-on experience with tools such as Apollo,Linkedin Sales Navigator or any reliable lead sourcing tool, Instantly.ai, neverbounce and HubSpot</li><li>Strong copywriting skills, particularly for cold outreach</li></ul>Preferred Qualifications<ul><li>Experience working with SaaS startups or digital products</li><li>Understanding of SaaS sales funnels and customer acquisition strategies</li><li>Ability to personalize outreach campaigns at scale</li></ul>Core Competencies<ul><li>Strong execution and ownership mindset</li><li>Ability to work independently and meet deadlines</li><li>Data-driven approach to campaign optimization</li><li>Consistency and discipline in daily execution</li></ul>What We Offer<ul><li>Competitive salary based on experience</li><li>Opportunity to work on international SaaS projects</li><li>Career growth within a fast-growing software agency</li><li>Hands-on exposure to real-world marketing systems</li></ul>Job Type: Full-timePay: Rs90,000.00 - Rs120,000.00 per monthWork Location: In person

SaaS Growth Marketer (Outbound and Inbound specialist)

CrecenTech

We&rsquo;re hiring a high-impact AI-Native Growth Marketer to lead end-to-end growth across three fast-scaling brands: CrenceTech (IT Services), StaffViz (B2B SaaS), and StreamlineHCI (Healthcare Solutions).This is not a traditional marketing role. We&rsquo;re looking for someone who operates AI-first by default&mdash;building systems, automations, and scalable growth engines powered by AI.You will own lead generation, paid acquisition, organic growth, and go-to-market execution, using AI to maximize output, efficiency, and results.What You&rsquo;ll Do1. Own End-to-End Growth Strategy<ul><li>Design and execute AI-powered go-to-market (GTM) strategies</li><li>Build ICPs, personas, and messaging using AI tools</li><li>Launch campaigns across multiple markets and industries</li></ul>2. Drive Paid Lead Generation<ul><li>Manage campaigns across:</li><li>LinkedIn Ads</li><li>Google Ads (Search &amp; Performance Max)</li><li>YouTube Ads</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Continuously optimize CPL, ROAS, and conversion rates</li><li>Use AI to generate, test, and scale ad creatives and copy</li></ul>3. Build AI-Driven Organic Growth Engine<ul><li>Develop SEO strategy using AI tools (Surfer, Ahrefs, etc.)</li><li>Create scalable content systems (not just individual pieces)</li><li>Automate content production, publishing, and optimization</li></ul>4. Lead AI-Powered Outbound &amp; Lead Gen<ul><li>Build outbound pipelines using tools like Apollo, Clay, Lemlist</li><li>Create hyper-personalized email &amp; LinkedIn outreach at scale</li><li>Implement AI-based lead scoring and enrichment</li></ul>5. Automate Everything Possible<ul><li>Design workflows using Make, Zapier, or n8n</li><li>Reduce manual effort through AI agents and automation pipelines</li><li>Build systems that scale with minimal human input</li></ul>6. Analyze &amp; Optimize Performance<ul><li>Track full-funnel metrics using GA4, Search Console, CRM dashboards</li><li>Continuously improve performance using data and AI insights</li></ul>Must-Have: AI-First MindsetThis role is strictly for candidates who actively use AI in their daily work.You should be able to demonstrate:<ul><li>AI-driven GTM planning</li><li>Automated marketing workflows</li><li>AI-generated content and campaigns</li><li>Scalable systems (not manual execution)</li></ul>Tools &amp; Tech StackAI &amp; LLMs: ChatGPT, Claude, Gemini, Perplexity Automation: Make, Zapier, n8n Paid Ads: LinkedIn Ads, Google Ads, Meta Ads, YouTube SEO: Surfer SEO, Ahrefs, SEMrush Lead Gen: Apollo, Clay, Lemlist, Instantly Analytics: GA4, Looker Studio, CRM toolsRequirements<ul><li>3&ndash;6 years of experience in growth or digital marketing</li><li>Proven results in paid campaigns and lead generation</li><li>Hands-on experience with AI tools in marketing workflows</li><li>Experience building automation pipelines</li><li>Strong understanding of SEO, paid ads, and outbound strategy</li><li>Excellent English communication and copywriting skills</li></ul>Nice to Have:<ul><li>Experience in B2B SaaS, IT services, or healthcare marketing</li><li>Prior work with AI-driven marketing systems</li></ul>Compensation &amp; Benefits<ul><li>Competitive base salary (based on experience)</li><li>3% commission on every closed deal (uncapped)</li><li>Fully remote &ndash; work from anywhere</li><li>Access to AI tools and marketing budgets</li><li>Opportunity to scale growth across multiple global brands</li></ul>Work Location: In person

AI-Powered Growth & Lead Generation Specialist

Fun Prime Technologys

Are you passionate about mobile apps, keywords, and digital growth?Want to learn how apps rank on the Google Play Store &amp; App Store and gain real hands-on experience?This opportunity is perfect for fresh graduates or candidates with up to 6 months of experience looking to start their career in App Marketing (ASO).Location: Islamabad (Onsite)Experience: Fresh &ndash; 6 MonthsType: Internship / Junior RoleWhat You&rsquo;ll Do<ul><li>Assist in optimizing app titles, descriptions &amp; keywords</li><li>Conduct basic keyword research for app store rankings</li><li>Analyze competitor apps and market trends</li><li>Support in improving app visibility &amp; downloads</li><li>Work closely with marketing &amp; design teams</li><li>Learn and apply ASO strategies on real projects</li></ul>Who Can Apply✔ Fresh graduates in Marketing, Business, or related fields✔ Basic understanding of digital marketing / SEO / apps✔ Strong interest in mobile apps &amp; growth marketing✔ Good English writing &amp; communication skills✔ Willingness to learn and grow fastWhy This Role is for You<ul><li>Hands-on experience on live mobile apps</li><li>Learn high-demand skill (ASO &amp; App Growth)</li><li>Work in a supportive and learning-focused environment</li><li>Career growth into ASO Specialist / Growth Marketer</li></ul>Pay: From Rs50,000.00 per monthWork Location: In person

ASO Intern / Junior ASO Marketer (Fresh Graduates)

Prismatic Technologies Limited

Job Overview: We are looking for a highly driven Performance Marketer to plan, execute, and optimize data-driven digital marketing campaigns across multiple platforms. The ideal candidate will have strong analytical skills, hands-on experience with advertising tools, and the ability to scale campaigns to achieve measurable business growth.Key Responsibilities:1. Campaign Planning &amp; Execution<ul><li>Develop and implement performance marketing strategies across Google Ads, Meta Ads, TikTok, LinkedIn, and other paid channels.</li><li>Manage end-to-end campaign setup, targeting, budgeting, and optimization.</li><li>Create and execute A/B testing for ad creatives, landing pages, and audiences.</li></ul>2. Optimization &amp; Performance Management<ul><li>Monitor key performance metrics (CPC, CPA, ROAS, CTR, Conversions, etc.).</li><li>Continuously optimize campaigns to improve ROI and reduce acquisition costs.</li><li>Identify growth opportunities through data analysis and insights.</li></ul>3. Analytics &amp; Reporting<ul><li>Track and analyze campaign performance using tools like Google Analytics, GA4, Tag Manager, and platform dashboards.</li><li>Prepare weekly and monthly performance reports.</li><li>Recommend improvements based on data trends.</li></ul>4. Content &amp; Creative Collaboration<ul><li>Coordinate with the design and content teams for ad creatives, landing pages, and promotional materials.</li><li>Ensure messaging is consistent with brand guidelines.</li></ul>5. Budget Management<ul><li>Plan monthly budgets and allocate spending across marketing channels.</li><li>Maintain cost-control strategies and optimize spend efficiency.</li></ul>6. Market &amp; Competitor Research<ul><li>Stay updated on industry trends, new platform features, and competitors&rsquo; marketing strategies.</li><li>Implement new tools and strategies to enhance campaign performance.</li></ul>Skills &amp; Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or relevant field.</li><li>2&ndash;5+ years of experience in performance marketing or paid advertising.</li><li>Hands-on experience with Google Ads, Facebook/Instagram Ads, LinkedIn Campaign Manager, TikTok Ads, etc.</li><li>Strong knowledge of SEO, SEM, remarketing, funnel optimization, and attribution models.</li><li>Analytical mindset with proficiency in Google Analytics, Google Tag Manager, and Data Studio.</li><li>Strong communication, reporting, and problem-solving skills.</li><li>Ability to work in a fast-paced, target-driven environment.</li></ul>Preferred Qualifications (Optional):<ul><li>Certification in Google Ads, Meta Blueprint, or Analytics.</li><li>Experience with marketing automation tools (HubSpot, Mailchimp, etc.).</li><li>Knowledge of e-commerce performance strategies.</li><li>Experience with CRO (Conversion Rate Optimization).</li><li>Lead performance marketing strategy across all channels.</li><li>Manage large-scale campaigns with high monthly budgets.</li><li>Develop full-funnel strategies (awareness &rarr; acquisition &rarr; retention).</li><li>Build and optimize landing pages, funnels, and conversion paths.</li></ul>Benefits:<ul><li>Competitive salary with performance-based incentives.</li><li>Opportunities for professional growth and digital skill development.</li><li>Dynamic and collaborative work environment.</li></ul>#marketing #sales #ERP #SEO #digitalmarketing #lahore #jobsinlahore #DigitalMarketing #CRM #leadsgeneration #onsite #permanent #PerformanceMarketing #DigitalMarketingJobs #MarketingJobs #HiringNow #NowHiring #JobOpening #CareerOpportunity #MarketingCareers #JoinOurTeam #WeAreHiring #PerformanceMarketer #PPCJobs #GoogleAdsExpert #MetaAds #PaidMarketing #GrowthMarketing #MarketingRole #ApplyNow #JobAlertJob Type: Full-timeExperience:<ul><li>performance marketing or paid advertising: 2 years (Preferred)</li></ul>Work Location: In person

Performance Marketer

RELIANCE FINANCIAL

<div>RFG Advisory is redefining Advisor marketing, and we&rsquo;re looking for a data-driven digital marketer who can help us elevate how our Advisors grow. 
This role is built for someone who thrives at the intersection of analytics and action, someone with multi-channel marketing expertise and technical capability who can confidently implement tailored strategies for growth. You&rsquo;ll work alongside our talented team and vendor partners to help Advisors build their businesses without compromise. 
We&rsquo;re looking for a self-motivated, curious professional who excels in execution, thrives in dynamic environments, and is passionate about iterating processes. RFG is on a strong growth trajectory, and we&rsquo;re excited to welcome a new member to our expanding team. 
Please note: Prior experience in financial services or a regulated industry is preferred. 
Location
This role can be in our Birmingham office or remote.<ul><li>
If in Birmingham, AL, our office works a hybrid schedule (3 days in-office, 2 remote).</li><li>
If remote, occasional travel to Birmingham will be required including onboarding.</li></ul> 
What You&rsquo;ll Do 
Advisor Growth Partnership<ul><li>
Collaborate with Advisors to translate business goals into growth strategies through proactive planning, strategic support, and service implementation.</li><li>
Recommend data-backed marketing approaches tailored to Advisor audiences.</li><li>
Serve as a trusted resource on automation, campaign performance, and digital best practices.</li><li>
Help Advisors understand not just what happened, but why.</li></ul>
Cross-Functional Collaboration<ul><li>
Work closely with design, content, compliance, and web/development teams to enhance digital experiences.</li><li>
Operate in a sprint-based or structured workflow environment to manage projects effectively.</li><li>
Continuously refine internal marketing systems and processes.</li></ul>
Digital Strategy &amp; Optimization<ul><li>
Partner with internal teams to create landing pages, digital journeys, and enhance user experience.</li><li>
Analyze Advisor marketing performance across email, web, and digital campaigns using GA4, HubSpot, FMG, and reporting tools.</li><li>
Identify opportunities to improve conversion rates, engagement, and Advisor growth through testing and optimization.</li></ul>
Marketing Automation &amp; Campaign Architecture<ul><li>
Design and optimize automated marketing workflows (email journeys, nurture sequences, segmentation strategies).</li><li>
Lead A/B testing initiatives across subject lines, content, and landing experiences.</li><li>
Work closely with internal and external stakeholders improve list hygiene, segmentation logic, and campaign structure to maximize engagement.</li><li>
Support CRM and marketing platform optimization to improve efficiency and scalability.</li></ul>
Why RFG 
At RFG, we believe marketing should be both inspired and organized. You&rsquo;ll join a collaborative, high-energy team where your ability to manage details, drive projects forward, and build relationships makes a visible difference every day. 
You&rsquo;ll work alongside creative thinkers, strategic leaders, and advisors who are growing their businesses with your help. 

Requirements: 
 
What You Bring<ul><li>
5+ years of experience in digital marketing, marketing automation, or performance marketing</li><li>
Strong proficiency in marketing automation platforms (Salesforce Marketing Cloud/Pardot, HubSpot, Marketo, etc.)</li><li>
Experience with GA4, Looker Studio, Tableau, or similar reporting tools</li><li>
Experience with HubSpot</li><li>
Comfort analyzing performance data and making strategic recommendations</li><li>
Understanding of segmentation, lifecycle marketing, and conversion optimization</li><li>
Experience collaborating with web or development teams on UX enhancements</li><li>
Strong project management skills in structured or Agile environments</li><li>
Strong communication and customer engagement acumen</li></ul> 
Bonus Points<ul><li>
Financial services, RIA, or regulated industry experience</li><li>
Experience with Salesforce strongly preferred</li><li>
Basic understanding of HTML/CSS for email or landing page optimization</li><li>
Experience building dashboards or working with SQL</li><li>
Familiarity with compliance review workflows</li><li>
Proficiency in Graphic Design, Adobe Creative Suite, or related creative skills</li></ul> 
AI &amp; Automation Capability<ul><li>
Leverages AI and automation tools (e.g., ChatGPT, Copilot, Claude) to improve productivity, quality, analysis, and communication.</li><li>
Actively identifies opportunities to streamline workflows, reduce manual effort, and enhance client and business outcomes.</li></ul> 
﻿Learning Agility &amp; Innovation Mindset<ul><li>
Curious, adaptable, and growth‑minded, with a demonstrated ability to learn new technologies quickly, experiment thoughtfully, and integrate emerging tools into day‑to‑day work.</li></ul> 
Compensation:
 
$75,000-85,000 
 
Company: 
 
About RFG Advisory
RFG Advisory is a platform for growth-minded Independent Advisors who want to scale without compromise. We're building the RIA of the Future-powered by innovation, collaboration, and execution.
We take care of each other first. We show up with servant hearts and growth mindsets. We lead boldly, iterate to excellence, and commit to getting 1% better every day.
If you're energized by precision, structure, and being the person who makes it all happen-we'd love to meet you.
www.RFGadvisory.com/awards 
Benefits and Compensation: 
 
What We Offer<ul><li>
Competitive salary + bonus pool</li><li>
Generous PTO, holidays, and a Charitable Service Day</li><li>
Health, dental, vision insurance + RFG Advisory stipend</li><li>
Flexible Spending Account (Health and Dependent Care) + HSA for applicable coverage</li><li>
Lifestyle Spending Account</li><li>
401(k) with Safe Harbor contribution</li><li>
Paid parental leave, short- and long-term disability, life insurance</li><li>
Surface Pro + home office setup</li><li>
Pet Insurance</li><li>
Continuing education and professional development support</li><li>
Tons of fun RFG Advisory swag!</li></ul></div>

Marketing Specialist

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