growth marketing director

Sustainability Engineering Group

<div>Description:

We are seeking a strategic, growth-oriented Director of Marketing to lead and scale our marketing function across our civil engineering and software development business lines. This executive-level role is responsible for building a high-performance marketing strategy that strengthens brand authority, drives measurable revenue growth, and positions the firm as an industry leader.
The Director of Marketing will oversee digital strategy, brand development, thought leadership, public sector marketing, and business development support&mdash;while translating complex engineering and technical solutions into compelling narratives that resonate with clients, partners, and top-tier talent.
This role reports to executive leadership and serves as a key contributor to company-wide growth strategy.
 Key Responsibilities
Marketing Strategy &amp; Leadership<ul><li>
Develop and execute a comprehensive, multi-channel marketing strategy aligned with corporate growth objectives across civil engineering and software services</li><li>
Establish marketing KPIs tied to revenue, pipeline growth, brand visibility, and recruitment</li><li>
Partner with executive leadership to support strategic planning, market expansion, and positioning initiatives</li><li>
Build, mentor, and manage internal marketing resources and external partners</li><li>
Oversee marketing budget planning, allocation, and ROI reporting</li><li>
Serve as brand steward, ensuring consistency and excellence across all touchpoints</li></ul>
Digital &amp; Social Media Strategy (Core Growth Channel)<ul><li>
Lead the firm&rsquo;s digital presence with emphasis on high-impact B2B engagement across LinkedIn, Instagram, YouTube, X (Twitter), and emerging platforms</li><li>
Develop executive-level thought leadership strategies highlighting innovation in infrastructure, civil engineering, and technology solutions</li></ul>
Oversee content strategy including:<ul><li>
Major project storytelling and case studies</li><li>
Technical insights and industry education</li><li>
Product/software solution positioning</li><li>
Awards, recognition, and public sector achievements</li><li>
Employer branding and talent acquisition campaigns</li></ul><ul><li>
Translate complex engineering systems, data platforms, and software tools into accessible, compelling messaging</li><li>
Monitor analytics and optimize performance based on engagement, conversion, and lead generation metrics</li><li>
Track industry trends across AEC, GovTech, and infrastructure technology markets</li></ul>
Website &amp; Digital Experience Leadership<ul><li>
Own the company website ecosystem as a primary marketing, recruiting, and business development engine</li><li>
Lead strategy for UX, SEO, technical performance, and conversion optimization</li><li>
Align website architecture to support both professional services (civil engineering) and SaaS/software offerings</li><li>
Oversee content development, landing pages, product/service positioning, and lead capture systems</li><li>
Manage CMS strategy, analytics dashboards, and continuous performance improvements</li><li>
Coordinate internal stakeholders and external agencies to ensure scalable digital infrastructure</li></ul>
Brand Development &amp; Market Positioning<ul><li>
Elevate brand positioning across public infrastructure, municipal services, and technology innovation markets</li><li>
Define differentiated messaging that communicates both engineering expertise and digital capabilities</li><li>
Ensure consistent visual identity, tone, and messaging across all proposals, campaigns, and digital assets</li><li>
Lead development of high-impact marketing collateral, presentations, and executive messaging</li></ul>
Public Sector &amp; Business Development Support<ul><li>
Provide strategic oversight for Statements of Qualifications (SOQs), RFP responses, and public agency submissions</li><li>
Align marketing materials with company vision, compliance standards, and operational SOPs</li><li>
Collaborate closely with business development and project leadership to strengthen win strategies</li><li>
Develop digital assets and storytelling that support long-term public agency relationships</li></ul>
Requirements: 
Qualifications<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field (MBA preferred)</li><li>
8+ years of progressive marketing experience, with leadership experience strongly preferred</li><li>
Background in civil engineering, construction, architecture, infrastructure technology, SaaS, or related professional services</li><li>
Demonstrated success building and executing B2B growth marketing strategies</li><li>
Experience managing marketing budgets and measuring ROI</li><li>
Strong expertise in CMS platforms, SEO, analytics, and marketing performance tools</li><li>
Proven ability to lead cross-functional collaboration with technical and executive teams</li><li>
Exceptional storytelling ability&mdash;translating complex engineering and software concepts into market-facing value propositions</li><li>
Strategic thinker with hands-on execution capability</li></ul></div>

Director of Marketing

AIAEC

<div>Description: 
We are seeking a strategic, growth-oriented Director of Marketing to lead and scale our marketing function across our civil engineering and software development business lines. This executive-level role is responsible for building a high-performance marketing strategy that strengthens brand authority, drives measurable revenue growth, and positions the firm as an industry leader.
The Director of Marketing will oversee digital strategy, brand development, thought leadership, public sector marketing, and business development support&mdash;while translating complex engineering and technical solutions into compelling narratives that resonate with clients, partners, and top-tier talent.
This role reports to executive leadership and serves as a key contributor to company-wide growth strategy.
 Key Responsibilities
Marketing Strategy &amp; Leadership<ul><li>
Develop and execute a comprehensive, multi-channel marketing strategy aligned with corporate growth objectives across civil engineering and software services</li><li>
Establish marketing KPIs tied to revenue, pipeline growth, brand visibility, and recruitment</li><li>
Partner with executive leadership to support strategic planning, market expansion, and positioning initiatives</li><li>
Build, mentor, and manage internal marketing resources and external partners</li><li>
Oversee marketing budget planning, allocation, and ROI reporting</li><li>
Serve as brand steward, ensuring consistency and excellence across all touchpoints</li></ul>
Digital &amp; Social Media Strategy (Core Growth Channel)<ul><li>
Lead the firm&rsquo;s digital presence with emphasis on high-impact B2B engagement across LinkedIn, Instagram, YouTube, X (Twitter), and emerging platforms</li><li>
Develop executive-level thought leadership strategies highlighting innovation in infrastructure, civil engineering, and technology solutions</li></ul>
Oversee content strategy including:<ul><li>
Major project storytelling and case studies</li><li>
Technical insights and industry education</li><li>
Product/software solution positioning</li><li>
Awards, recognition, and public sector achievements</li><li>
Employer branding and talent acquisition campaigns</li></ul><ul><li>
Translate complex engineering systems, data platforms, and software tools into accessible, compelling messaging</li><li>
Monitor analytics and optimize performance based on engagement, conversion, and lead generation metrics</li><li>
Track industry trends across AEC, GovTech, and infrastructure technology markets</li></ul>
Website &amp; Digital Experience Leadership<ul><li>
Own the company website ecosystem as a primary marketing, recruiting, and business development engine</li><li>
Lead strategy for UX, SEO, technical performance, and conversion optimization</li><li>
Align website architecture to support both professional services (civil engineering) and SaaS/software offerings</li><li>
Oversee content development, landing pages, product/service positioning, and lead capture systems</li><li>
Manage CMS strategy, analytics dashboards, and continuous performance improvements</li><li>
Coordinate internal stakeholders and external agencies to ensure scalable digital infrastructure</li></ul>
Brand Development &amp; Market Positioning<ul><li>
Elevate brand positioning across public infrastructure, municipal services, and technology innovation markets</li><li>
Define differentiated messaging that communicates both engineering expertise and digital capabilities</li><li>
Ensure consistent visual identity, tone, and messaging across all proposals, campaigns, and digital assets</li><li>
Lead development of high-impact marketing collateral, presentations, and executive messaging</li></ul>
Public Sector &amp; Business Development Support<ul><li>
Provide strategic oversight for Statements of Qualifications (SOQs), RFP responses, and public agency submissions</li><li>
Align marketing materials with company vision, compliance standards, and operational SOPs</li><li>
Collaborate closely with business development and project leadership to strengthen win strategies</li><li>
Develop digital assets and storytelling that support long-term public agency relationships</li></ul>
Requirements: 
Qualifications<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field (MBA preferred)</li><li>
8+ years of progressive marketing experience, with leadership experience strongly preferred</li><li>
Background in civil engineering, construction, architecture, infrastructure technology, SaaS, or related professional services</li><li>
Demonstrated success building and executing B2B growth marketing strategies</li><li>
Experience managing marketing budgets and measuring ROI</li><li>
Strong expertise in CMS platforms, SEO, analytics, and marketing performance tools</li><li>
Proven ability to lead cross-functional collaboration with technical and executive teams</li><li>
Exceptional storytelling ability&mdash;translating complex engineering and software concepts into market-facing value propositions</li><li>
Strategic thinker with hands-on execution capability</li></ul></div>

Snoonu

<div>
 
 🚀 Welcome to Your Next Adventure!
 
 
 
 The Director of Growth Marketing is responsible for driving customer lifecycle growth across Snoonu&rsquo;s ecosystem, with a strong focus on loyalty, CRM, and subscription programs. This role is responsible for the strategy and execution of initiatives that maximize user retention, engagement, and lifetime value. The Director will lead a team of specialists in CRM, loyalty, and growth analytics, and will collaborate with cross-functional partners across Product, Data, Commercial, and Performance Marketing to deliver sustainable growth.
 
 
 As a senior member of the Marketing leadership team, the Director will serve as the architect of Snoonu&rsquo;s growth engine, designing and optimizing personalized journeys, loyalty mechanics, and subscription offerings to strengthen customer stickiness and brand preference.
 
 
 
 🛠 What You&rsquo;ll Get Your Hands On
 
 
 
 Growth &amp; Lifecycle Strategy
 
 
 <ul>
 <li>
 Own the end-to-end growth marketing strategy across CRM, loyalty programs (Royal Club), and subscription products
 </li>
 <li>
 Develop segmentation strategies to deliver personalized, data-driven communication across the full customer lifecycle (acquisition, retention, reactivation).
 </li>
 <li>
 Define and optimize loyalty program benefits, tiers, and promotions to increase frequency, retention, and advocacy.
 </li>
 <li>
 Scale subscription adoption through targeted campaigns, incentive design, and customer experience improvements.
 
 
 </li>
 </ul>
 CRM &amp; Personalization
 
 
 <ul>
 <li>
 Oversee CRM campaign planning, orchestration, and execution across email, push, in-app, and SMS channels.
 </li>
 <li>
 Implement advanced customer segmentation, predictive modeling, and automation to deliver personalized and timely communications.
 </li>
 <li>
 Partner with Product and Data teams to integrate behavioral triggers and dynamic content into CRM journeys.
 
 
 </li>
 </ul>
 Cross-Functional Leadership
 
 
 <ul>
 <li>
 Collaborate with Commercial and Product teams to align growth initiatives with revenue and customer experience priorities.
 </li>
 <li>
 Work closely with Performance Marketing to bridge acquisition and retention efforts.
 </li>
 <li>
 Lead, mentor, and scale a high-performing growth marketing team specialized in CRM, loyalty, and lifecycle programs.
 
 
 </li>
 </ul>
 
 🧙&zwj;&male;️ The Magic You Bring
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or related field; master's preferred.
 </li>
 <li>
 8+ years of progressive experience in growth marketing, CRM, loyalty, or lifecycle marketing, with at least 4 years in a leadership role.
 </li>
 <li>
 Proven track record of scaling loyalty programs, subscription models, or CRM strategies that deliver measurable improvements in retention and customer LTV.
 </li>
 <li>
 Strong expertise in CRM platforms, marketing automation, and personalization tools (e.g., Braze, Insider, Salesforce Marketing Cloud, or similar).
 </li>
 <li>
 Advanced analytical and data-driven decision-making skills, with experience in cohort analysis, predictive modeling, and customer segmentation.
 </li>
 <li>
 Experience in subscription business models, including pricing strategy, benefit design, and adoption growth.
 </li>
 <li>
 Ability to design and optimize tiered loyalty programs that drive engagement and advocacy.
 </li>
 <li>
 Strong stakeholder management and collaboration skills, with experience working across Product, Data, and Commercial teams.
 </li>
 <li>
 Demonstrated leadership in building and managing high-performing growth or CRM teams.
 </li>
 <li>
 Excellent communication and presentation skills, with the ability to translate complex insights into actionable strategies.
 
 
 </li>
 </ul>
 
 Inside Snoonu&rsquo;s Universe
 
 
 
 Snoonu is Qatar&rsquo;s homegrown Super App, reinventing daily life with blazing-fast delivery, ride-hailing, and shopping - all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
 
 
 
 The Dream We&rsquo;re Chasing
 
 
 
 To be the first Qatari Super App that propels the region and its community through innovation and technology. We envision a global expansion where what we do surpasses norms and limitations every time.
 
 
 
 The Quest We&rsquo;re On
 
 
 
 To radically transform how people live by leveraging technology to connect them with endless possibilities.
 
 
 
 Our Everyday Superpowers
 
 
 
 
 👥 Be Customer Obsessed:
 
 &ldquo;Focus on the customer and all else will follow.&rdquo;
 
 
 
 💪 Act with Integrity:
 
 &ldquo;We are honest, ethical, and trustworthy in everything we do.&rdquo;
 
 
 
 🧪 Be Curious and Creative:
 
 &ldquo;We constantly innovate and create solutions to bring a lasting positive impact.&rdquo;
 
 
 🏅
 
 Lead by Example and Take Ownership:
 
 &ldquo;Be the change you want to see and take ownership.&rdquo;
 
 
 
 🚀 Work Smart and Deliver Results:
 
 &ldquo;You can do more by doing less, better, and faster.&rdquo;
 
 
 
 👨&zwj;💼 It's All About People:
 
 &ldquo;Be a team player; together we are stronger.&rdquo;
 
 
 
 Perks &amp; Worklife Magic At Snoonu
 
 
 
 
 🌐 Global Vibes &ndash;
 
 Collaborate with a worldwide crew.
 
 
 
 🧠 Brain Boosters &ndash;
 
 Learning budgets, access to courses, and tools for your growth.
 
 
 
 🚒 Builder&rsquo;s Playground &ndash;
 
 Own your tasks, own your path! We&rsquo;re big on autonomy.
 
 
 🏝️
 
 Flexible Time Off &ndash;
 
 We take recharging seriously. Generous leave and wellness policies.
 
 
 
 🛠️ Agile Everything &ndash;
 
 Scrum isn&rsquo;t a buzzword here. It&rsquo;s how we roll, from product to ops.
 
 
 
 Beyond the Code: Giving Back Matters
 
 
 
 We don&rsquo;t just build app. We&rsquo;re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we&rsquo;re always finding ways to do better&mdash;and we invite you to be a part of that mission.
 
 
 
 Diversity Isn&rsquo;t Just a Buzzword
 
 
 
 At Snoonu, fairness and inclusion are the foundation of everything we do. We&rsquo;re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
 
 
 
 Let&rsquo;s Build the Future Together
 
 
 
 Apply now to join a team where your contributions spark a change and your voice is heard. Let&rsquo;s make some magic together.
 
 
 Stay in the loop&mdash;connect with us on LinkedIn!
</div>

Director of Growth Marketing

Tru Performance inc

Director, Paid Media &amp; Account Leadership Location: United States (Remote; Pacific Time alignment required) Travel: Periodic travel to Los Angeles and client locations Company: Tru Performance About Tru Performance Tru Performance is a US-registered global growth and technology consultancy with 75+ professionals across five international locations. We partner with enterprise and high-growth organizations to design, execute, and scale performance-led digital strategies across paid media, SEO/AEO, analytics, lifecycle marketing, and technology enablement. As we expand our US leadership presence, we are hiring a senior leader to own paid media strategy and executive account governance for a strategic global client engagement.Role Overview The Director, Paid Media &amp; Account Leadership is a senior, client-facing leadership role responsible for driving measurable growth outcomes across a multi-channel performance marketing program. You will serve as the onshore strategic and operational lead, partnering directly with client executives while ensuring disciplined governance across global delivery teams. This role requires both strategic oversight and hands-on platform expertise.What You&rsquo;ll Do Paid Media Leadership<ul><li>Own end-to-end paid media strategy across Google Ads (Search, PMax, YouTube), Meta, LinkedIn, and programmatic platforms (DV360 / TTD preferred)</li><li>Lead full-funnel performance strategy (demand capture + demand creation)</li><li>Design and execute structured creative testing frameworks</li><li>Drive share-of-voice expansion across priority markets</li><li>Oversee optimization, pacing, and platform rigor</li><li>Improve CAC, CPL, ROAS, and overall conversion efficiency</li></ul>Executive Account Leadership <ul><li>Act as the primary US-based strategic partner to client executive leadership</li><li>Lead weekly executive performance reviews and business discussions</li><li>Translate business objectives into measurable marketing outcomes</li><li>Establish reporting, governance, and operating cadence</li><li>Proactively identify and resolve performance risks</li></ul>Cross-Channel Growth Orchestration<ul><li>Align paid and organic search strategies to maximize search dominance</li><li>Partner with SEO/AEO teams on keyword and entity strategy</li><li>Support lifecycle marketing and automation alignment</li><li>Drive experimentation across creative, landing pages, and audiences</li><li>Contribute to global market activation and localization strategies</li></ul>What We&rsquo;re Looking For Required <ul><li>8&ndash;15 years of experience in performance or growth marketing</li><li>Proven ownership of $1M+ annual paid media budgets</li><li>Deep, hands-on expertise across Google, Meta, LinkedIn, and programmatic platforms</li><li>Experience working directly with executive stakeholders</li><li>Strong understanding of CAC modeling and attribution</li><li>Experience leading cross-functional or distributed teams</li></ul>Preferred <ul><li>Experience in B2B, healthcare, or technology sectors</li><li>Familiarity with Salesforce, GA4, and advanced attribution models</li><li>Experience scaling global or multi-market campaigns</li><li>Agency, consulting, or growth leadership background</li></ul>Why Join Tru Performance <ul><li>Competitive salary with performance-based incentives</li><li>Medical, dental, and vision insurance</li><li>401(k) with employer contribution (where applicable)</li><li>Remote-first work environment with flexibility</li><li>Paid time off and holidays</li><li>Opportunity to lead high-impact, global client engagements</li></ul>Job Type: Full-timeBenefits:<ul><li>401(k) matching</li><li>Health insurance</li></ul>Work Location: Remote

Director, Paid Media & Account Leadership

Snap Finance

<div>Company Overview:
At Snap Finance, we believe everyone deserves access to the things they need, regardless of credit history. Since 2012, we've used data, machine learning, and a more human approach to create flexible financing solutions that help people move forward. We're proud of our inclusive, supportive culture, built on empowering our customers, partners, and team members alike. When our people thrive, so does our innovation.
If you're looking to make an impact and grow with a team that values you, come join us!
Job Description
We are seeking an exceptional, results-driven Director of Growth Marketing to own and scale our paid customer acquisition strategy. This is a critical leadership role responsible for the end-to-end performance marketing ecosystem, driving meaningful revenue growth while maximizing efficiency and return on investment across all paid channels.
This role will lead the paid and earned marketing team and oversee acquisition across a diverse mix of channels, including paid search, paid social, display, video, affiliate, SEO and emerging platforms such as CTV and OTT. The Director of Growth Marketing will be accountable for core business KPIs tied directly to revenue and customer growth/acquisition.
This is a high-impact opportunity for an experienced growth leader with strong analytical skills, sound business judgment, and deep expertise in paid media. You will have the ownership and autonomy to run experiments, challenge assumptions, and build scalable systems that power long-term growth. We take a rigorous, data-driven approach to decision making and are looking for someone who thrives at the intersection of strategy, experimentation, and execution.
You will collaborate closely with analytics, creative, product, and other cross-functional partners to optimize performance across every stage of the funnel while leading and developing a team of high-performing channel experts.
<h2 class="jobSectionHeader">How you&rsquo;ll make an impact:
</h2><ul><li>Own paid acquisition performance across core and emerging channels, managing to efficient CAC while identifying and scaling new growth opportunities within regulatory constraints
</li><li>Manage a significant eight-figure paid media budget with full accountability for performance, unit economics, and downstream business impact
</li><li>Partner cross-functionally to develop strategic roadmaps that improve acquisition efficiency through automation, tooling, attribution, and customer lifetime value optimization
</li><li>Establish best practices for experimentation, measurement, attribution, and reporting in a complex, multi-touch fintech funnel
</li><li>Communicate strategy, insights, and results clearly to executive leadership to inform growth, investment, and prioritization decisions
</li><li>Build strong relationships with internal partners including Analytics, Product, Risk, Legal, and Creative, as well as external partners such as platforms and agencies
</li><li>Lead, coach, and grow a highly engaged team of paid media and SEO professionals 
</li></ul><h2 class="jobSectionHeader">What you&rsquo;ll need to succeed:
</h2><ul><li>7&ndash;10 years of experience leading paid digital advertising programs, ideally within fintech, financial services, or other regulated consumer businesses
</li><li>4&ndash;6 years of people management experience with a proven ability to develop senior channel leaders and build high-performing teams
</li><li>Strong analytical skills with the ability to translate complex data into actionable insights and testable hypotheses tied to revenue and customer quality
</li><li>Executive presence with clear, confident written and verbal communication
</li><li>Extensive experience with SA360, DV360 &amp; Meta and audience platforms ex. Liveramp.
</li></ul><h2 class="jobSectionHeader">What would make you stand out:
</h2><ul><li>You have scaled multi-channel performance marketing programs, with accountability for ROI and unit economics
</li><li>You think in systems and build acquisition engines designed to scale responsibly, supported by disciplined experimentation and cross-channel measurement
</li><li>You bring deep expertise across at least two major performance platforms and know how to adapt channel strategy as markets and regulations evolve
</li><li>You balance creative intuition with analytical rigor, using data to guide strategy while staying focused on customer intent and trust
</li><li>You are energized by ownership and scale, with the opportunity to elevate an already strong foundation into a best-in-class fintech growth program
</li><li>You thrive in fast-moving, highly collaborative environments where learning, iteration, and accountability drive progress
</li></ul>Why Join Us:
<ul><li>Generous paid time off
</li><li>Competitive medical, dental &amp; vision coverage
</li><li>401K with company match for US
</li><li>Company-paid life insurance
</li><li>Company-paid short-term and long-term disability
</li><li>Access to mental health and wellness resources
</li><li>Company-paid volunteer time to do good in your community
</li><li>Legal coverage and other supplemental options
</li><li>A value-based culture where growth opportunities are endless
</li></ul>More:
Snap values diversity and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Learn more by visiting our website at www.snapfinance.com .
California Residents, please review our California Consumer Privacy Act Notice at https://snapfinance.com/ccpa-notice</div>

Director of Growth Marketing, Paid Acquisition

GotU

<div>Join GoTu, a dynamic, growth-stage company that's revolutionizing the dental industry. Our cutting-edge on-demand web and mobile platform seamlessly connects licensed dental professionals with dental offices, meeting both temporary and full-time staffing needs. At GoTu, innovation meets meaningful relationships to empower practices and professionals alike. 
Role Overview
We&rsquo;re seeking a Director of Provider Marketing to serve as the executive owner of professional supply growth across our marketplace. This leader will own the strategy and execution for recruiting, activating, retaining, and growing the lifetime value of dental professionals&mdash;including hygienists, assistants, and dentists&mdash;across all active and expansion markets. 
Key Responsibilities:<ul><li>
Own end-to-end professional supply growth, from acquisition through long-term retention and lifetime value</li><li>
Lead recruitment marketing strategy across SEO, paid acquisition, content, partnerships, and organic social channels</li><li>
Build and optimize lifecycle programs that drive activation, repeat engagement, and increased utilization</li><li>
Develop segmentation strategies by profession, geography, tenure, and behavioral signals</li><li>
Partner cross-functionally with Product, Operations, and Support to improve onboarding, in-app engagement, and retention loops</li><li>
Scale and steward a professional-first brand narrative that reinforces trust, empowerment, and career mobility</li><li>
Use data to identify supply gaps, geographic mismatches, and diminishing returns across acquisition channels</li><li>
Own and report on professional-side KPIs including CAC, activation rate, retention, utilization, and LTV</li><li>
Lead experimentation across new acquisition channels, referral programs, and incentive structures</li></ul> 
Key Competencies:<ul><li>
4+ years of experience in B2C growth, healthcare marketing, recruitment marketing, or marketplace supply growth</li><li>
Proven success scaling acquisition and engagement at high volume</li><li>
Deep understanding of lifecycle marketing, segmentation, and retention mechanics</li><li>
Experience in marketplaces, healthcare, or regulated industries (preferred)</li><li>
Strong data-driven mindset with comfort owning ambiguous growth challenges</li><li>
Demonstrated ability to collaborate cross-functionally with Product, Operations, Analytics, and Leadership</li></ul><ul><li>
Bachelor&rsquo;s Degree or equivalent experience (required)</li><li>
Superb verbal and written communication skills</li><li>
Ability to thrive in a fast-paced, high-growth environment</li><li>
Relentless commitment to advocating for diversity, equity, and inclusion, and alignment with GoTu&rsquo;s mission</li></ul> 
Learn More:
https://joingotu.com/ 
GoTu Technology, Inc. is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
If you are passionate about driving enterprise growth and building meaningful relationships, we invite you to apply and be part of our innovative team.</div>

Director of Provider Marketing

<div>Join GoTu, a dynamic, growth-stage company that's revolutionizing the dental industry. Our cutting-edge on-demand web and mobile platform seamlessly connects licensed dental professionals with dental offices, meeting both temporary and full-time staffing needs. At GoTu, innovation meets meaningful relationships to empower practices and professionals alike. 
Role Overview
We&rsquo;re looking for a Director of Demand Generation to serve as the senior owner of office-side pipeline creation and revenue acceleration. This isn&rsquo;t a campaign manager role. This is a systems builder who will design, own, and scale the growth engine that drives qualified office acquisition, activation, and long-term revenue across GoTu&rsquo;s marketplace.
You&rsquo;ll own the full funnel from lead generation through activation and revenue realization, build the lifecycle architecture, and create the connective tissue between marketing programs, sales handoffs, and revenue outcomes. You&rsquo;ll manage vendor relationships, take ownership of key KPIs, and lead experimentation across channels and tools; including AI-powered workflows to unlock incremental growth. 
This role reports directly to the VP of Marketing and will play a central part in making marketing a measurable, indispensable driver of office growth. 
Key Responsibilities<ul><li>
Own office-side pipeline creation end-to-end: lead generation through activation and revenue realization</li><li>
Build and scale integrated demand programs across paid media, SEO, ABM, lifecycle marketing, email, community, and partnerships</li><li>
Design and execute full lifecycle journeys for a two-sided marketplace, including segmentation by office type, geography, and business maturity</li><li>
Optimize CAC, conversion rates, and payback periods through rigorous testing, experimentation, and funnel analysis</li><li>
Partner closely with Sales and Revenue Operations to improve lead quality, handoff velocity, and activation rates</li><li>
Develop attribution frameworks and reporting that clearly connect marketing spend to revenue outcomes</li><li>
Own and manage vendor relationships; setting clear expectations, holding partners accountable to deliverables, and making data-driven decisions on renewals and terminations</li><li>
Lead channel diversification efforts to reduce reliance on any single source of growth</li><li>
Forecast pipeline impact and support revenue planning in partnership with executive leadership</li><li>
Evaluate, recommend, and implement new marketing tools and platforms (ABM, enrichment, automation) that expand our capabilities</li><li>
Build, mentor, and manage a high-performing team, filling necessary skill gaps as the function scales</li><li>
Own and report on office-side KPIs including CAC, SQL rate, activation rate, revenue per account, and LTV</li></ul> 
Key Competencies:<ul><li>
4+ years of experience in B2B demand generation, growth marketing, or revenue marketing leadership</li><li>
Proven track record of personally owning and growing pipeline, not just supporting it</li><li>
Deep understanding of full-funnel economics, attribution models, and lifecycle management</li><li>
Hands-on experience across multiple marketing disciplines: SEO, email, paid, ABM, community, and partnerships</li><li>
Strong proficiency with modern marketing technology stacks: comfortable evaluating, implementing, and optimizing tools</li><li>
Demonstrated vendor management skills with the interpersonal ability to hold partners accountable</li><li>
Experience building and leading teams in fast-paced, high-growth environments</li><li>
Strong partnership mindset with Sales, Revenue Operations, and Finance</li><li>
Bachelor&rsquo;s Degree or equivalent experience</li></ul>
Preferred:<ul><li>
Experience in marketplace or two-sided platform businesses</li><li>
Dental or healthcare industry background</li><li>
ABM program ownership and execution experience</li><li>
People management experience</li></ul>
Learn More:
https://joingotu.com/ 
GoTu Technology, Inc. is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
If you are passionate about driving enterprise growth and building meaningful relationships, we invite you to apply and be part of our innovative team.
#LI-Hybrid</div>

Director of Demand Generation

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