growth marketing lead

Riverside Assessments LLC

<div><div><b>Remote</b>Clinical, ImPACTFull time</div><div><div><div>
United States</div></div></div></div>
<br><p>Description
As a Growth Marketing Lead, you will define and execute the growth marketing strategy for ImPACT Applications, a Riverside Insights company, driving engagement and expansion across healthcare, education, and sports markets. Ready to help transform concussion management and elevate potential globally? Join Riverside Insights and lead initiatives that empower millions of learners, athletes, and professionals worldwide.
ImPACT Applications is the gold standard in concussion testing and management, trusted by healthcare providers, schools, and sports organizations for over 20 years. As part of Riverside Insights, ImPACT combines startup energy with the stability of a profitable, fast-growing business. This role offers real ownership, mentorship from senior leadership, and the opportunity to build a growth engine from the ground up.
In this role, you will:
Own the overall growth marketing strategy for ImPACT Applications, aligning initiatives with business goals and revenue targets
Develop integrated marketing plans that leverage content, partnerships, and automation to drive lead generation and customer engagement
Build and manage HubSpot workflows, nurture sequences, and segmentation to engage new leads and automate customer journeys
Partner with sales and product teams to create messaging and assets that support acquisition and retention
Use analytics tools (HubSpot, GA4, Salesforce) to monitor performance, identify trends, and inform strategic decisions
Ensure CRM data integrity and accurate reporting across HubSpot and Salesforce
Collaborate cross-functionally to deliver marketing initiatives that strengthen brand presence and fuel business expansion
You&rsquo;ll work closely with the GM/CEO of ImPACT Applications and Riverside leadership, gaining exposure to product, sales, and operations while driving measurable impact.
Requirements
2+ years of experience in digital or growth marketing roles, ideally in a startup or high-growth environment
Expertise in HubSpot, Salesforce, and marketing automation workflows
Proven ability to launch and optimize paid media campaigns (Google Ads, LinkedIn)
Strong analytical skills with experience using GA4 and marketing dashboards
Highly organized, proactive, and comfortable working independently
Exceptional written and verbal communication skills
Preferred Qualifications
Experience in healthcare, education, or SaaS industries
Familiarity with Tableau or similar reporting tools
Background in SEO strategy and conversion rate optimization
Ability to thrive in small teams and fast-paced environments
Benefits
Medical, Dental, and Vision plans
Company paid basic life and AD and D insurance
Company paid long-term disability
Paid Parental Leave
Supplemental life insurance options
Company paid Employee Assistance Program (EAP)
Retirement plan with discretionary company matching
Flexible Spending Account (FSA) and Health Savings Account (HSA) options
Premium subscription to Calm for employee and dependents
33 days of company paid time off (PTO, Holidays, Wellness Days)
Quarterly Focus Days
Flexible work arrangements
Tuition Reimbursement Program
Company orientation and 30, 60, 90 Day Onboarding
Compensation
A reasonable estimate of the range for this position is $85,000 - $90,000 USD. This compensation range is specific to the United States, and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal pay ranges; and market data or range parameters.
Riverside Insights is an Equal-opportunity Employer
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Our Commitment to Diversity and Inclusion
At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated. Thank you for considering joining our growing team and our mission to help elevate potential globally. Please check out to learn more about our work.</p>

Growth Marketing Lead

Weekday

<div><div><b>This role is for one of our clients</b></div><div></div><div><br>
Industry: Automation Machinery Manufacturing</div><div>
Seniority level: Mid-Senior level</div>
<div>We&rsquo;re looking for a <b>B2B Growth &amp; Brand Strategy Lead</b> to own how our technology-led solutions are positioned, discovered, and adopted in the market. This role blends <b>strategic thinking with hands-on execution</b>&mdash;ideal for a marketing leader who enjoys building brands, generating demand, and turning market insight into revenue impact.</div><div>
You&rsquo;ll work closely with sales leadership, founders, and external partners to shape messaging, run high-impact campaigns, and strengthen brand visibility across digital, content, PR, and events.</div><div></div><div><b><br>
What You&rsquo;ll Own</b></div><div><b>
Growth Strategy &amp; Market Positioning</b></div><div>
Define and execute a marketing roadmap aligned with business growth and revenue targets.</div><div>
Craft clear positioning, narratives, and value propositions for different customer segments.</div><div>
Partner with leadership and sales teams to support market entry, expansion, and pipeline acceleration.</div><div><b>
Digital Presence &amp; Content Ecosystem</b></div><div>
Own the social media presence end-to-end&mdash;strategy, calendar, execution, and performance.</div><div>
Lead content initiatives across blogs, thought leadership, PR articles, and campaigns.</div><div>
Work with agencies and freelancers to create, refine, and maintain high-quality content.</div><div>
Drive SEO initiatives and organic growth in collaboration with specialist partners.</div><div><b>
Brand Identity &amp; Creative Direction</b></div><div>
Ensure consistency in brand voice, visual identity, and messaging across all touchpoints.</div><div>
Review and guide design assets, presentations, marketing collaterals, and campaign creatives.</div><div>
Continuously evolve brand expression to stay relevant in a competitive B2B landscape.</div><div><b>
Campaigns, Insights &amp; Performance</b></div><div>
Plan and execute integrated marketing campaigns across digital, content, PR, and events.</div><div>
Track campaign performance, engagement, and lead quality using data and insights.</div><div>
Conduct market, competitor, and customer research to identify growth opportunities.</div><div><b>
Events, PR &amp; Ecosystem Building</b></div><div>
Drive participation in trade shows, exhibitions, conferences, and industry forums.</div><div>
Support PR outreach and media engagement to build credibility and visibility.</div><div>
Identify strategic partnerships and ecosystem collaborations.</div><div><b>
Sales Enablement &amp; Alignment</b></div><div>
Enable sales teams with pitch decks, case studies, brochures, and sales narratives.</div><div>
Ensure marketing efforts directly contribute to lead generation and deal conversion.</div><div>
Maintain strong alignment with CRM and sales data (Salesforce experience preferred).</div><div></div><div><b><br>
What Will Make You Successful</b></div><div>
MBA in Marketing or equivalent practical experience.</div><div>
7-15 years of experience in <b>B2B, SaaS, or technology-driven marketing roles</b>.</div><div>
Proven ability to balance strategy with hands-on execution.</div><div>
Strong experience working closely with sales and leadership teams.</div><div>
Excellent communication, storytelling, and stakeholder management skills.</div><div>
Comfortable working with agencies, vendors, and cross-functional teams.</div><div>
Proficient with presentation tools and marketing analytics.</div><div></div><div><b><br>
Nice to Have</b></div><div>
Exposure to industrial tech, automation, robotics, logistics, or deep-tech domains.</div><div>
Experience using LinkedIn Sales Navigator, Slintel, or market intelligence tools.</div><div>
Hands-on familiarity with Canva, Adobe, Gamma, or similar creative tools.</div><div>
Background in startup or high-growth environments.</div><div></div><div><b><br>
Key Skills</b></div><div>
B2B Marketing &middot; Growth Strategy &middot; Brand Positioning &middot; Demand Generation &middot; Content Marketing &middot; Digital Marketing &middot; SEO &middot; PR &amp; Events &middot; Sales Enablement &middot; Market Intelligence</div>
<p>
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</p></div>

Pickle

<div><h1 class="jobSectionHeader"><b>About Pickle</b></h1><p>
Pickle is a peer-to-peer rental marketplace unlocking the value of the billions of underutilized items sitting in consumers&rsquo; closets. We make it easy to rent high-quality items exactly when you need them &mdash; with fast, convenient fulfillment and an on-demand experience that&rsquo;s as seamless as shopping.</p><p>
We&rsquo;re building a new kind of commerce layer: one powered by dynamic local supply, where access is more convenient than ownership. Pickle is now live nationwide and scaling rapidly in key local markets including <b>NYC, LA, and Miami</b>. Our marketplace already features <b>300K+ items listed for rent</b>, and we&rsquo;re just getting started.</p><p>
What makes Pickle different is the combination of <b>incredible peer-to-peer inventory</b>, <b>industry-leading convenience </b>(under <b>2 days nationwide</b> and under <b>2 hours locally</b>), and an <b>on-demand model with no subscriptions</b> &mdash; users rent what they want, when they want it. Backed by our <b>Series A funding raised in early 2025</b> from <b>FirstMark and Craft</b>, we&rsquo;re scaling quickly and building the future of access-driven shopping.</p><p></p><h1 class="jobSectionHeader"><b>
About The Role</b></h1><p>
We are looking for a <b>data-obsessed Growth Marketing Manager</b> to <b>own Pickle&rsquo;s customer acquisition funnel</b>.</p><p>
In this role, you won&rsquo;t just be running ads &mdash; you will own the <b>entire customer journey</b>, from the first click at the top of the funnel to repeat purchases deep in the lifecycle. You are both the <b>architect of demand generation</b> and the <b>guardian of retention and LTV</b>.</p><p>
You will manage our <b>paid acquisition channels (Performance Marketing)</b> while simultaneously building and optimizing <b>backend lifecycle automation (Lifecycle Marketing)</b> to maximize efficiency, retention, and long-term value. This is a highly hands-on role with real ownership and accountability for results.</p><p>
You&rsquo;ll work closely with Product, GTM, Marketing, and Ops in a fast-paced, in-person-first environment to turn insights into action.</p><p></p><h1 class="jobSectionHeader"><b>
Requirements</b></h1><ul><li><p>
3&ndash;5+ years of experience in growth, performance, and/or lifecycle marketing, ideally with a track record of scaling spend while maintaining efficiency (ROAS, CAC, payback, etc.)</p></li><li><p>
Strong analytical mindset &mdash; you make decisions based on data, not gut feel; fluent in GA4 and comfortable in Excel/Google Sheets</p></li><li><p>
Proven ability to analyze funnel performance and identify opportunities to improve conversion across the customer journey</p></li><li><p>
Hands-on experience managing paid acquisition channels, including Meta Ads Manager, Google Ads, and TikTok Ads (or similar platforms)</p></li><li><p>
Experience building and optimizing lifecycle programs using CRM and marketing automation tools such as Klaviyo, Braze, HubSpot, or similar</p></li><li><p>
Strategic thinker who understands marketing as a holistic ecosystem &mdash; you know that acquisition only matters if it converts and retains</p></li><li><p>
High ownership, results-driven mindset; you thrive in a startup or high-growth environment and are comfortable moving quickly and iterating</p></li><li><p>
Passion for consumer marketplaces, fashion, and circularity is a strong plus</p></li></ul><p></p><h1 class="jobSectionHeader"><b>
Key Responsibilities</b></h1><h2 class="jobSectionHeader"><b>
Performance Marketing (Acquisition)</b></h2><ul><li><p>
Own and optimize monthly paid media spend across key channels including <b>Meta, Google, TikTok</b>, and emerging platforms, with a strict focus on <b>ROAS, CAC, and payback targets</b></p></li><li><p>
Design and execute A/B tests across <b>ad creative, audiences, and landing pages</b> to improve conversion throughout the funnel</p></li><li><p>
Own the <b>demand funnel</b>, analyzing traffic quality and optimizing the path from visitor activated user first transaction</p></li><li><p>
Continuously identify opportunities to scale efficient spend while maintaining performance discipline</p></li></ul><h2 class="jobSectionHeader"><b>
Lifecycle Marketing (Retention)</b></h2><ul><li><p>
Map, build, and optimize automated <b>email and SMS flows</b> (Welcome, Abandoned Browse/Cart, Post-Purchase, Win-back, etc.) to drive repeat transactions</p></li><li><p>
Segment users across renter and lender personas to deliver <b>personalized, behavior-driven messaging</b></p></li><li><p>
Improve retention, engagement, and LTV while reducing churn across both sides of the marketplace</p></li></ul><h2 class="jobSectionHeader"><b>
Data &amp; Strategy</b></h2><ul><li><p>
Report weekly on core growth KPIs including <b>CAC, LTV, ROAS, payback period, conversion rate, and retention</b></p></li><li><p>
Translate performance data into <b>clear, actionable insights</b> &mdash; not just dashboards</p></li><li><p>
Collaborate closely with creative resources to brief, test, and iterate on high-performing ad assets</p></li><li><p>
Oversee basic <b>technical SEO hygiene</b> to ensure organic performance complements paid efforts</p></li><li><p>
Partner with Product and GTM teams to surface user insights and inform roadmap and go-to-market decisions</p></li></ul><p></p><h1 class="jobSectionHeader"><b>
Benefits</b></h1><ul><li><p>
Competitive compensation and equity</p></li><li><p>
Healthcare (Medical, Dental, Vision)</p></li><li><p>
Take what you need paid time off</p></li><li><p>
Meal Pal credits to cover the cost of lunch</p></li><li><p>
Stipend to help set up your desk and office environment</p></li><li><p>
Work directly with the founders and executive team</p></li><li><p>
Professional coaching, training, and development</p></li><li><p>
Grow with the company</p></li><li><p>
Pickle credits for our employees, we love when the team uses Pickle!</p></li><li><p>
Fun team events and company parties</p></li><li><p>
Company offsites</p></li><li><p>
Office space in NYC</p></li></ul><p>
Compensation Range: $150K - $200K</p></div>

Senior Growth Marketing Lead

HR POD Careers

<div>
 <strong>
  Requirements:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   5+ years of experience in marketing, brand growth, or growth hacking roles
  </li>
  <li>
   Proven experience in growth marketing and growth hacking methodologies
  </li>
  <li>
   Strong command of social media management and content strategy
  </li>
  <li>
   Hands-on experience with paid campaigns, marketing funnels, and analytics
  </li>
  <li>
   Ability to build and execute end-to-end marketing strategies
  </li>
  <li>
   Creative, analytical, and execution-focused mindset
  </li>
  <li>
   Ability to work in fast-paced, experiment-driven environments
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Responsibilities:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Lead growth hacking initiatives to scale the company and portfolio brands
  </li>
  <li>
   Own and manage social media strategy and execution across platforms
  </li>
  <li>
   Drive brand positioning, visibility, and demand generation initiatives
  </li>
  <li>
   Plan and execute performance-driven marketing campaigns
  </li>
  <li>
   Manage marketing activities for both the company brand and client portfolio
  </li>
  <li>
   Analyze performance data, track KPIs, and continuously optimize for growth
  </li>
  <li>
   Collaborate with sales, design, and leadership teams to align marketing with business objectives
   <br/>
  </li>
 </ul>
</div>


Senior Growth Marketing Lead (Onsite, Lahore, PKR Salary)

NEO'NERG

<p><b>Hiring: Digital Marketing Strategist Performance &amp; Growth Focus</b></p><p>We are looking for an <b>experienced Digital Marketing Strategist</b> who can <b>plan, lead, and execute data-driven marketing strategies that deliver definite business results including website traffic, online sales/leads, and store footfall.</b></p><p>This role requires strong <b>strategic thinking + hands-on execution + team leadership.</b></p><p><b>Key Responsibilities</b></p><ul><li>Develop and execute <b>ROI-driven digital marketing strategies</b></li><li>Lead and manage <b>social-media managers, content creators &amp; ad teams</b></li><li>Plan <b>monthly and quarterly growth campaigns</b></li><li>Increase <b>website visits, enquiries, conversions, and store walk-ins</b></li><li>Build <b>marketing funnels</b> across social media, search, retargeting &amp; email</li><li>Create and manage <b>Meta &amp; Google ad campaigns</b></li><li>Track <b>performance dashboards &amp; analytics</b></li><li>Conduct <b>A/B testing</b> and continuous optimization.</li><li>Plan <b>influencer &amp; content partnerships</b></li><li>Prepare <b>weekly and monthly growth reports</b></li></ul><p><b>Must-Have Skills</b></p><ul><li>4&ndash;8+ years in <b>digital/performance marketing</b></li><li>Proven track record of <b>delivering measurable growth</b></li><li>Strong experience with <b>Meta Ads &amp; Google Ads</b></li><li>Deep understanding of <b>conversion funnels &amp; analytics</b></li><li>Ability to <b>lead &amp; guide content teams</b></li><li>Strong communication &amp; leadership</li></ul><p><b>Definite Result KPIs (What You&rsquo;ll Be Measured On)</b></p><ul><li>% <b>increase in website traffic</b></li><li>% <b>increase in online enquiries / orders</b></li><li>% <b>increase in store walk-ins (via campaign codes / QR tracking)</b></li><li><b>Cost-per-lead / cost-per-purchase reduction</b></li><li><b>ROAS &amp; ROI on ad spend</b></li><li><b>Engagement &amp; reach growth with relevance &mdash; not vanity metrics</b></li></ul><p>Job Type: Full-time</p><p>Pay: ₹17,000.00 - ₹25,000.00 per month</p><p>Application Question(s):</p><ul><li>Located Near Dwarka</li></ul><p>Location:</p><ul><li>New Delhi, Delhi (Preferred)</li></ul><p>Work Location: In person</p>

Digital Marketing Specialist

DM Clinical Research

<div><p>We are seeking a results-driven <b>Performance Marketing Lead</b> to lead the planning, execution, and optimization of our digital marketing efforts. The ideal candidate combines deep platform expertise with a data-driven mindset and a passion for continuous improvement.</p><p>
</p><p><b>DUTIES &amp; RESPONSIBILITIES</b></p><ul><li>
Own the strategy, execution, and performance of digital marketing campaigns across Google,</li><li>
Facebook/Meta, and other programmatic platforms.</li><li>
Lead the creation and optimization of high-converting landing pages and campaign experiences.</li><li>
Conduct comprehensive keyword research and oversee implementation of on-page SEO best practices.</li><li>
Monitor, analyze, and report on campaign performance using tools like Google Analytics and ad platform dashboards.</li><li>
Run ongoing A/B and multivariate tests on landing pages, ad creatives, and CTAs to maximize conversion rates.</li><li>
Collaborate with design, content, and product teams to ensure aligned messaging and optimized customer journeys.</li><li>
Maintain and improve SEO health through regular audits, technical fixes, and continuous content updates.</li><li>
Report on KPIs, channel performance, and ROI, providing actionable insights and growth opportunities to leadership</li><li>
Stay ahead of digital marketing trends and identify new growth channels and opportunities.</li></ul><p><b>
KNOWLEDGE &amp; EXPERIENCE</b></p><p><b>
Education:</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or a related field. Master&rsquo;s preferred.</li></ul><p><b>
Experience:</b></p><ul><li>
Minimum 3&ndash;5 years of hands-on experience in performance marketing</li><li>
Proven experience leading performance marketing initiatives with a strong track record of driving results</li><li>
Deep expertise in Google Ads, Meta Ads Manager, and programmatic advertising platforms</li><li>
Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and best practices</li><li>
Hands-on experience with CMS and landing page builders (e.g., WordPress)</li><li>
Solid understanding of UX principles</li><li>
Skilled in Google Analytics, Tag Manager, and Looker Studio (or similar analytics platforms)</li></ul><p><b>
Credentials:</b></p><ul><li>
N/A</li></ul><p><b>
Knowledge and Skills:</b></p><ul><li>
Excellent project management skills and ability to juggle multiple campaigns and priorities</li><li>
Data-driven, detail-oriented, and always optimizing for performance and efficiency</li><li>
Strategic thinking with a growth-focused mindset</li><li>
Strong analytical and problem-solving abilities</li><li>
Excellent communication and presentation skills</li><li>
Collaborative and team-oriented with cross-functional experience</li><li>
Adaptable and comfortable in a fast-paced, evolving environment</li></ul></div>

Performance Marketing Lead

NZ Seasonal Wear Pvt. Ltd

<p><b>Job Title: Digital Marketing Head</b></p><p>Location: Thane (On-site)</p><p>Experience Required: Minimum 5 Years</p><p>Industry Preference: D2C / E-commerce / Fashion / Consumer Brands</p><p>About the Role</p><p>We are looking for a highly skilled Digital Marketing Head who has successfully scaled a D2C brand and can lead end-to-end digital growth for Zeel Climate Clothing. This role requires a strategic thinker with strong execution capabilities across awareness, performance marketing, brand building, retention, and CRO.</p><p>You will own the digital P&amp;L and drive revenue, ROAS, customer acquisition, brand visibility, and retention across all paid, owned, and channels.</p><p><b>Key Responsibilities</b></p><p>1. Growth &amp; Performance Marketing</p><p>Plan and execute ROI-driven campaigns across Meta, Google, YouTube, Influencers, Affiliates, etc.</p><p>Scale budgets with a focus on ROAS, CAC efficiency, and profitable growth.</p><p>Build full-funnel strategies across Paid &rarr; Organic &rarr; Retention.</p><p>2. Awareness &amp; Brand Marketing</p><p>Build high-impact awareness campaigns across social media, influencer partnerships, YouTube, and content marketing.</p><p>Drive top-of-funnel visibility for the brand across all climate-wear categories (Rainwear, Winterwear, Summerwear).</p><p>Create a strong digital presence using storytelling, brand films, lifestyle shoots, and awareness-led communication.</p><p>Develop and execute integrated brand campaigns for new launches and seasonal peaks.</p><p>3. D2C Website Growth</p><p>Own performance for zeelretail.com (Shopify) &mdash;traffic, conversion, AOV, CTR, and CRO.</p><p>4. Brand &amp; Content Strategy</p><p>Plan and execute content calendars, photoshoots, reels, UGC assets, and creative assets for all channels.</p><p>Ensure brand consistency across paid ads, social media, marketplace content, emailers, and website creatives.</p><p>5. Retention &amp; CRM</p><p>Build automated flows using Klaviyo / Mailchimp / WhatsApp automation.</p><p>Improve repeat rate, LTV, and customer experience through lifecycle communication.</p><p>6. Analytics &amp; Insights</p><p>Monitor KPIs daily/weekly/monthly across all channels.</p><p>Expertise in GA4, Shopify Analytics, Ads Manager, and campaign reporting.</p><p>Provide insights-driven recommendations for continuous improvement.</p><p>7. Team &amp; Budget Leadership</p><p>Lead and mentor the digital marketing team.</p><p>Manage monthly budgets across awareness, performance, influencers, SEO, and CRM.</p><p>Work closely with founders and e-commerce head for quarterly and annual planning.</p><p>Required Skills &amp; Experience</p><p>Minimum 5 years in digital marketing, with proven success in scaling a D2C brand.</p><p>Strong experience in awareness marketing, performance marketing, SEO, CRM, and influencer marketing.</p><p>Ability to build integrated campaigns across TOFU, MOFU &amp; BOFU.</p><p>Strong analytical skills and data-backed decision making.</p><p>Hands-on experience with Shopify, Meta Ads, Google Ads, and automation tools.</p><p>Leadership qualities with ownership and execution discipline.</p><p>What We Offer</p><p>End-to-end ownership of digital growth for a fast-growing climate clothing brand.</p><p>Opportunity to scale multiple categories with high seasonal demand cycles.</p><p>Creative freedom and a collaborative team environment.</p><p>Job Types: Full-time, Permanent</p><p>Pay: ₹2,000,000.00 - ₹4,500,000.00 per year</p><p>Benefits:</p><ul><li>Health insurance</li><li>Paid sick time</li><li>Provident Fund</li></ul><p>Work Location: In person</p>

Digital Marketing Head

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