head of marketing

Sowears

Head of MarketingLocation: Karachi, PakistanDepartment: MarketingReports to: CEO, COO &amp; BoardType: Full Time | Leadership RoleAbout SowearsSowears is a fast-growing modest fashion brand operating across e-commerce and physical retail. With eight retail stores and a rapidly scaling digital presence, Sowears has built a loyal regional and international customer base through strong influencer marketing, product quality, and community-driven engagement.As the brand evolves, Sowears is entering its next phase of structured, institutional brand building. The company is investing in deeper offline presence, premium brand positioning, disciplined marketing strategy, and scalable multi-channel growth.We are seeking a high-caliber Head of Marketing to lead this transformation and institutionalize our marketing function.Role OverviewThe Head of Marketing will be responsible for the end-to-end marketing strategy and execution across offline brand building, influencer marketing, and performance marketing.This role is both strategic and executional. The candidate must independently drive marketing initiatives with minimal supervision while building structured processes, managing internal teams, and delivering measurable growth.Approximately:<ul><li>50% Offline events, collaborations, activations, store/product launches events, etc.</li><li>20% to 25% Brand building strategy and positioning</li><li>15% Influencer marketing leadership</li><li>15% Performance marketing leadership</li></ul>Key Responsibilities1. Offline Brand Building &amp; Events Leadership &ndash; Approximately 50%Own and execute all offline marketing initiatives across markets.Responsibilities include:<ul><li>Plan and execute regular on-ground brand activations</li><li>Identify and secure collaborations with complementary brands and communities</li><li>Lead participation in exhibitions, festivals, trade events, and fashion showcases</li><li>Conceptualize and execute pop-ups and experiential marketing initiatives</li><li>Develop annual offline activation calendar with budget and ROI tracking</li><li>Build structured SOPs for event execution and post event reporting</li><li>Lead all store launch marketing including:</li></ul>o PR and influencer invite managemento Launch day event planning and executiono Visual merchandising alignmento Customer engagement activities<ul><li>Measure impact of offline campaigns on brand awareness, store traffic, and sales uplift</li><li>Build partnerships with mall operators, event agencies, and PR networks</li></ul>The candidate must be capable of independently delivering professional, premium, well-organized events aligned with Sowears&rsquo; brand identity.2. Strategic Brand Building &ndash; Approximately 20% to 25%Elevate Sowears from a fast-growing brand to a structured, premium, regional fashion brand.Responsibilities include:<ul><li>Define and refine brand positioning and messaging</li><li>Develop brand book and marketing guidelines</li><li>Ensure consistency across online, offline, and retail channels</li><li>Lead campaign conceptualization for major seasonal collections</li><li>Align product launches with storytelling and strategic communication</li><li>Build long term brand equity roadmap</li><li>Strengthen community engagement initiatives</li><li>Establish brand KPIs such as awareness, recall, engagement, and brand perception</li></ul>This role requires a strong understanding of fashion brand architecture and consumer psychology in modest fashion markets.3. Influencer Marketing Leadership &ndash; Approximately 15%Sowears has grown significantly through influencer marketing. This function must now be institutionalized.Responsibilities include:<ul><li>Lead and manage the influencer marketing team</li><li>Develop structured influencer strategy across local and international markets</li><li>Build tiered influencer framework including celebrity, macro, mid, and micro creators</li><li>Ensure ROI tracking and performance evaluation of influencer campaigns</li><li>Manage long term brand ambassador relationships</li><li>Negotiate contracts and collaboration structures</li><li>Align influencer campaigns with brand positioning</li><li>Explore international influencer expansion strategy</li></ul>The candidate must bring experience in scaling influencer marketing in a structured and ROI driven manner.4. Performance Marketing Oversight &ndash; Approximately 15%While an in house team handles day to day execution, the Head of Marketing will provide strategic direction and leadership.Responsibilities include:<ul><li>Oversee Meta, Google, TikTok, and other paid channels</li><li>Review performance metrics including CAC, ROAS, LTV, and conversion rates</li><li>Align performance marketing with brand campaigns and launches</li><li>Optimize media budget allocation across markets</li><li>Ensure structured reporting cadence and performance dashboards</li><li>Drive experimentation and creative testing framework</li><li>Improve attribution modelling and funnel optimization</li></ul>The candidate must understand performance marketing deeply enough to lead, challenge, and elevate the team.Leadership Responsibilities<ul><li>Build and lead a high performance marketing organization</li><li>Set monthly, quarterly and annual marketing targets</li><li>Manage marketing budgets with financial discipline</li><li>Establish SOPs, reporting frameworks, and KPI tracking</li><li>Hire, mentor, and develop team members</li><li>Present marketing performance to CEO and leadership team</li><li>Drive cross functional alignment with retail, e-commerce, product, and operations teams</li></ul>Required Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field</li><li>Minimum 8 years of relevant marketing experience</li><li>Proven experience in fashion, lifestyle, or e-commerce brand</li><li>Strong offline event execution background</li><li>Demonstrated experience in influencer marketing management</li><li>Strong understanding of digital performance marketing</li><li>Experience managing teams and marketing budgets</li><li>Strategic thinker with execution excellence</li><li>Excellent communication and presentation skills</li><li>Strong organizational and project management skills</li></ul>Preferred Qualifications<ul><li>Experience in fashion or regional fashion brands or experience in related tech startups</li><li>Experience operating in Pakistan or International markets</li><li>Prior experience managing both retail and/or e-commerce marketing</li><li>Experience building brand from growth phase to institutional stage</li></ul>Compensation &amp; Benefits<ul><li>Attractive and competitive salary package</li><li>Annual performance bonus</li><li>Employee Share Option Scheme participation with meaningful allocation</li><li>Medical insurance for employee and immediate family</li><li>Standard statutory benefits as per Pakistan labor law</li><li>Opportunity to build and lead a regional fashion brand</li></ul>Application Question(s):<ul><li>Do you have at least 8 years of leading marketing function, including time spent at a fashion, lifestyle, retail, or e-commerce brand?</li><li>Have you independently planned and executed offline marketing initiatives such as brand activations, exhibitions, store launches, or events?</li><li>Do you have experience building and managing influencer marketing strategies and teams?</li><li>Are you available to work from SITE Area HQ, Karachi and travel frequently for store launches, events, and brand activations across Pakistan?</li><li>Have you previously worked with a fashion, fashion, or lifestyle brand in Pakistan?</li><li>Do you hold a Bachelor's degree in Marketing, Business, Communications, or a related field?</li><li>Have you directly managed a marketing team of at least 4 people?</li></ul>Work Location: In person

Head of Marketing

FLORET CAPITALS (PVT. LTD)

JOB DESCRIPTION &ndash; HEAD OF MARKETINGJob Title: Head of Marketing Job Type: Full-Time Timings: 10:00 AM &ndash; 6:00 PM Company Location: Blue Area, islamabad/Reports To: Chief Executive Officer (CEO) Department: MarketingCompany DescriptionFloret Capitals (Pvt.) Ltd. is a leading brokerage firm and corporate member of the Pakistan Mercantile Exchange (PMEX), committed to delivering innovative investment and trading solutions. Since 2015, Floret Capitals has established itself as a trusted name in the financial services industry through excellence, transparency, and client-focused services.Position OverviewWe are seeking a dynamic, strategic, and results-driven Head of Marketing to lead and oversee all marketing initiatives of the organization. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, lead generation, customer acquisition, and revenue growth.The Head of Marketing will lead the marketing team, manage budgets, analyze market trends, and collaborate closely with sales and senior management to achieve business objectives.Key Responsibilities1. Marketing Strategy &amp; Leadership<ul><li>Develop and execute the overall marketing strategy aligned with company objectives.</li><li>Lead, mentor, and manage the marketing team to achieve departmental goals.</li><li>Establish marketing KPIs and monitor performance against business targets.</li><li>Drive growth initiatives focused on customer acquisition and retention.</li><li>Collaborate with senior management on strategic planning and business expansion.</li></ul>2. Brand Management<ul><li>Strengthen and maintain Floret Capitals&rsquo; brand positioning in the financial market.</li><li>Ensure consistency across all marketing and communication channels.</li><li>Develop campaigns that enhance brand awareness and market presence.</li><li>Oversee corporate communications, public relations, and reputation management.</li></ul>3. Digital Marketing &amp; Lead Generation<ul><li>Develop and manage digital marketing campaigns across Google, Meta, LinkedIn, YouTube, and other platforms.</li><li>Optimize lead generation funnels and customer acquisition strategies.</li><li>Manage SEO, SEM, email marketing, content marketing, and social media activities.</li><li>Monitor campaign performance and optimize ROI through data-driven decisions.</li><li>Implement marketing automation and CRM-driven marketing initiatives.</li></ul>4. Market Research &amp; Analytics<ul><li>Conduct market research and competitor analysis.</li><li>Identify customer trends, market opportunities, and industry developments.</li><li>Analyze campaign performance and provide actionable insights.</li><li>Prepare monthly, quarterly, and annual marketing reports for management.</li></ul>5. Sales Collaboration<ul><li>Work closely with Sales teams to generate qualified leads.</li><li>Develop marketing materials and campaigns that support sales objectives.</li><li>Align marketing strategies with revenue and business growth goals.</li><li>Improve conversion rates through targeted campaigns and customer engagement initiatives.</li></ul>6. Budget &amp; Vendor Management<ul><li>Develop and manage annual marketing budgets.</li><li>Monitor expenditures and maximize return on marketing investments.</li><li>Manage relationships with agencies, media partners, and vendors.</li><li>Negotiate contracts and evaluate vendor performance.</li></ul>7. Events &amp; Corporate Activities<ul><li>Plan and execute seminars, webinars, exhibitions, and promotional events.</li><li>Represent the company at industry events and networking opportunities.</li><li>Coordinate internal branding and employee engagement initiatives.</li></ul>Requirements<ul><li>Bachelor's degree in Marketing, Business Administration, Communications, or a related field.</li><li>Master's degree (MBA Marketing preferred).</li><li>3 - 5years of progressive marketing experience, including at least 1 - 2 years in a leadership role.</li><li>Strong knowledge of digital marketing, branding, performance marketing, and lead generation.</li><li>Experience managing marketing budgets and teams.</li><li>Excellent leadership, communication, and presentation skills.</li><li>Strong analytical mindset with proficiency in marketing analytics tools.</li><li>Experience in financial services, brokerage, fintech, or investment industries will be preferred.</li></ul>Key Skills<ul><li>Strategic Marketing Planning</li><li>Brand Management</li><li>Digital Marketing</li><li>Lead Generation</li><li>Performance Marketing</li><li>SEO &amp; SEM</li><li>Social Media Marketing</li><li>Google Ads &amp; Meta Ads</li><li>Marketing Analytics</li><li>CRM &amp; Automation</li><li>Budget Management</li><li>Team Leadership</li><li>Communication &amp; Presentation Skills</li></ul>What We Offer<ul><li>Competitive Salary Package</li><li>Performance-Based Incentives</li><li>Professional Growth Opportunities</li><li>Leadership Role with Strategic Impact</li><li>Collaborative and Innovative Work Environment</li></ul>Pay: Rs150,000.00 - Rs200,000.00 per monthWork Location: In person

Stealth FinTech Startup

<div>
 
 
 Job Summary
 
 
 
 The Head of Marketing &amp; Growth is responsible for
 
 owning the full go-to-market strategy, user acquisition engine, and growth economics
 
 of the business.
 
 
 This role is accountable for
 
 scaling the platform in a structured, measurable, and capital-efficient manner
 
 , ensuring that growth is not only achieved, but achieved
 
 profitably and sustainably
 
 .
 
 
 The position combines
 
 strategy, execution, and analytics
 
 , with a strong focus on:
 
 <ul>
 <li>
 Performance marketing
 </li>
 <li>
 Go-to-market strategy
 </li>
 <li>
 Funnel optimization
 </li>
 <li>
 Unit economics (CAC, LTV, payback period, retention)
 </li>
 <li>
 Growth experimentation
 </li>
 </ul>
 
 The role will lead marketing efforts beyond brand and social presence, building a
 
 data-driven growth engine
 
 that drives user acquisition, activation, retention, and monetization.
 
 
 
 
 
 
 KEY ACCOUNTABILITIES &amp; ACTIVITIES
 
 
 
 
 1. Go-To-Market Strategy
 
 
 
 &middot; Define and execute the overall go-to-market strategy across all channels and user segments.
 
 
 &middot; Identify target customer segments, positioning, and acquisition channels.
 
 
 &middot; Develop clear market entry and expansion strategies (local and international where applicable).
 
 
 
 
 
 
 2. Performance Marketing &amp; Acquisition
 
 
 
 Build and manage performance marketing channels:
 
 <ul>
 <li>
 Paid social
 </li>
 <li>
 Search (Google)
 </li>
 <li>
 App acquisition
 </li>
 <li>
 Affiliate / partnerships
 </li>
 </ul>
 
 Optimize campaigns based on:
 
 <ul>
 <li>
 CAC
 </li>
 <li>
 Conversion rates
 </li>
 <li>
 Payback periods
 </li>
 </ul>
 
 Continuously test and scale high-performing channels.
 
 
 
 
 
 
 3. Growth Funnel Optimization
 
 
 
 Own the full funnel:
 
 <ul>
 <li>
 Awareness &rarr; Acquisition &rarr; Activation &rarr; Retention &rarr; Monetization
 </li>
 </ul>
 
 Identify bottlenecks and improve:
 
 <ul>
 <li>
 Conversion rates
 </li>
 <li>
 Onboarding flows
 </li>
 <li>
 Feature adoption
 </li>
 </ul>
 
 Work closely with product to improve user experience and conversion.
 
 
 
 
 
 
 4. Unit Economics &amp; Growth Analytics
 
 
 
 Define and monitor key growth metrics:
 
 <ul>
 <li>
 Customer Acquisition Cost (CAC)
 </li>
 <li>
 Lifetime Value (LTV)
 </li>
 <li>
 LTV/CAC ratio
 </li>
 <li>
 Retention and churn
 </li>
 <li>
 Payback period
 </li>
 </ul>
 
 Build dashboards and reporting frameworks.
 
 
 Ensure growth is aligned with profitability targets.
 
 
 
 
 
 
 5. Experimentation &amp; Scaling
 
 
 
 Establish a structured experimentation framework:
 
 <ul>
 <li>
 A/B testing
 </li>
 <li>
 Channel testing
 </li>
 <li>
 Pricing and messaging experiments
 </li>
 </ul>
 
 Rapidly test, validate, and scale winning strategies.
 
 
 
 
 
 
 6. Brand &amp; Positioning Alignment
 
 
 
 &middot; Ensure all marketing efforts align with a clear and differentiated positioning.
 
 
 &middot; Work with content and social teams to translate strategy into execution.
 
 
 &middot; Elevate messaging beyond generic financial content to strong product-led narratives.
 
 
 
 
 
 
 7. Team Leadership &amp; Capability Building
 
 
 
 &middot; Lead and develop the marketing team, including upskilling in:
 
 <ul>
 <li>
 Performance marketing
 </li>
 <li>
 Data-driven decision making
 </li>
 </ul>
 
 Introduce structured processes and accountability across marketing functions.
 
 
 
 
 
 
 8. Cross-Functional Collaboration
 
 
 
 &middot; Work closely with:
 
 <ul>
 <li>
 Product &rarr; improve activation and retention
 </li>
 <li>
 Data &rarr; analytics and attribution
 </li>
 <li>
 Finance &rarr; align growth with financial targets
 </li>
 </ul>
 
 Ensure marketing is fully integrated into product and business strategy.
 
 
 
 
 
 
 9. Other
 
 
 
 &middot; Perform additional duties as assigned by management.
 
 
 
 
 
 
 COMPETENCIES
 
 
 
 
 Core
 
 
 
 &middot;
 
 Performance Marketing
 
 : Deep expertise in paid acquisition channels and optimization.
 
 
 &middot;
 
 Growth Strategy
 
 : Strong ability to design and execute scalable GTM strategies.
 
 
 &middot;
 
 Analytics
 
 : Advanced understanding of CAC, LTV, retention, funnel metrics.
 
 
 &middot;
 
 Experimentation
 
 : Strong testing mindset and data-driven decision making.
 
 
 &middot;
 
 Martech
 
 : Familiarity with attribution tools, analytics platforms, and CRM systems.
 
 
 
 
 
 
 Soft
 
 
 
 &middot;
 
 Strategic Thinking
 
 : Ability to connect marketing with business outcomes.
 
 
 &middot;
 
 Ownership
 
 : Strong accountability for results, not activities.
 
 
 &middot;
 
 Execution
 
 : Ability to move from strategy to implementation quickly.
 
 
 &middot;
 
 Leadership
 
 : Ability to build and lead high-performing teams.
 
 
 &middot;
 
 Problem-Solving
 
 : Structured and analytical approach to growth challenges.
 
 
 
 
 
 
 Languages
 
 
 
 &middot; English (Advanced Proficiency)
 
 
 
 
 
 
 JOB SPECIFICATIONS
 
 
 
 
 Industry / Domain
 
 
 
 FinTech / Digital Platforms / Consumer Tech
 
 
 
 
 
 
 Necessary Knowledge and Experience
 
 
 
 &middot; 7+ years of experience in marketing and growth roles.
 
 
 &middot; Proven track record in:
 
 <ul>
 <li>
 Scaling digital products
 </li>
 <li>
 Performance marketing
 </li>
 <li>
 Growth strategy
 </li>
 </ul>
 
 Experience in startups or high-growth environments is strongly preferred.
 
 
 
 
 
 
 Education and Certification Requirements
 
 
 
 &middot; Bachelor&rsquo;s degree in Marketing, Business, Economics, or related field.
 
 
 &middot; Advanced degrees or growth certifications are a plus.
 
</div>

Head of Marketing & Growth

Meta

<div>Meta is looking for an experienced marketing leader with a passion for building global brands, managing complex product portfolios, and developing insights-driven marketing strategies that build affinity, engagement, and sustained growth across Instagram, Threads, and Creator Marketing.In this role, you will serve as the marketing leader across three distinct but interconnected products, each with different audiences, competitive dynamics, and growth stages. You will sit on the marketing leadership team, reporting to the Head of FOA Consumer and Creator Marketing, with a mandate to shape brand strategy, drive growth with critical audiences, architect brand campaigns and go-to-markets, and integrate AI into how the team works and markets.The ideal candidate brings foundational brand marketing depth, significant consumer technology experience, and a proven track record of leading large multi-disciplinary teams, influencing cross-functional partners at executive levels, and managing a portfolio of brands with competing priorities and distinct identities. You must have experience connecting business strategy, product strategy, and brand strategy, and translating insights into briefs that spark world-class creativity. You must have the conviction to build new models while delivering measurable impact against clear business outcomes. 
 
 
<h3 class="jobSectionHeader">Global Head of Marketing, Instagram-Creators-Threads Responsibilities:
 
</h3><ul><li>Set the strategic vision across the full portfolio.</li><li>
Lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing.</li><li>
Define how each brand is positioned, where they complement one another, and how to allocate resources across products at different maturity stages.</li><li>
Shape brand evolution and competitive positioning &amp; drive growth with critical audiences.</li><li>
Own the marketing strategy for important audiences across the portfolio.</li><li>
Build strategies grounded in cultural insight, data, and a deep understanding of audience dynamics across markets.</li><li>
Build and scale the through-creator marketing model.</li><li>
Shape Creator Marketing as a scalable marketing channel across Meta's Family of Apps, from influencer strategy and partnership programs to creator-led content that drives both brand and performance outcomes.</li><li>
Integrate AI into marketing strategy and operations.</li><li>
Embed AI into team workflows to drive step-change productivity gains and lead the team toward an AI-first operating model.</li><li>
Influence product strategy and cross-functional priorities.</li><li>
Partner with Product, Engineering, Data Science, Research, and Creative teams to inform product roadmaps, build effective go-to-market strategies, and deliver integrated marketing that connects to measurable business outcomes.</li><li>
Build measurement frameworks and use data to drive decisions.</li><li>
Define brand health architectures, set success metrics, build measurement systems for sustained marketing, and use data to shape investment strategy, optimize campaigns, and tell the business story to executive leadership.</li><li>
Manage significant marketing investment.</li><li>
Make resource allocation decisions across a multi-product portfolio, balancing short-term performance with long-term brand building, and demonstrating ROI to C-suite stakeholders.</li><li>
Develop and lead a world-class marketing organization.</li><li>
Lead, inspire, and grow a large, multi-disciplinary team spanning brand marketing, product marketing, creator marketing, and integrated campaigns.</li><li>
Foster a culture of excellence, inclusion, intellectual rigor, and speed.</li><li>
Represent the portfolio at the highest levels.</li><li>
Present to executive leadership, including C-suite and CEO-level reviews, with clarity, conviction, and data.</li><li>
Build influence and alignment across matrixed stakeholders.</li></ul> 
 
 
<h3 class="jobSectionHeader">Minimum Qualifications: 
</h3><ul><li>
12+ years of experience in brand marketing, product marketing, consumer products, and/or brand management, with brands and at companies with global scale</li><li>
10+years of experience with team leadership, cross-functional team leadership, or team management</li><li>
Demonstrated track record of managing a multi-product or multi-brand portfolio with distinct brand identities and competing resource demands</li><li>
Proven experience developing global strategy and delivering impactful marketing campaigns internationally, supported by data</li><li>
Deep data fluency: proven experience building measurement frameworks, defining brand health metrics, and using data to shape both strategy and investment decisions</li><li>
Experience building mass-market consumer-centric brands with demonstrated expertise in brand evolution or brand repositioning during periods of significant product or market change</li><li>
Experience developing and executing large-scale integrated marketing campaigns (online/offline, social, digital, events), including both brand-building and acquisition marketing</li><li>
Experience sitting on executive leadership teams, influencing company-level strategy, and presenting to C-suite and executive stakeholders</li><li>
Experience partnering with product management, engineering, data science, research, creative, and other cross-functional teams to shape product roadmaps and drive business results</li><li>
Experience managing significant marketing budgets and making portfolio-level resource allocation tradeoffs</li><li>
Bachelor's Degree</li></ul> 
 
 
<h3 class="jobSectionHeader">Preferred Qualifications: 
</h3><ul><li>
Experience leading consumer marketing for large-scale tech brands</li><li>
Creator-economy expertise and experience marketing with and through creators</li><li>
Incremental experience in product marketing and growth marketing</li><li>
Experience leading marketing for products at different maturity stages simultaneously (established global brands, high-growth emerging products, brand transformations)</li></ul> 
 
 
<h3 class="jobSectionHeader">About Meta: 
</h3>
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today&mdash;beyond the constraints of screens, the limits of distance, and even the rules of physics. 
 
 
<div>Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
 
 
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com. 
 
$296,000/year to $356,000/year + bonus + equity + benefits 
 
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.</div></div>

Global Head of Marketing, Instagram-Creators-Threads

RAVISN PVT LTD

Ravisn LTD is looking for a highly motivated and creative Marketing Head to join our digital marketing team. The ideal candidate may have strong knowledge or interest in social media marketing, paid advertising, branding, and performance-driven campaigns.This role focuses on managing digital platforms, executing content strategies, and supporting marketing campaigns to improve brand visibility and engagement.Key Responsibilities<ul><li>Manage and grow company social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn)</li><li>Develop and execute creative and trend-based content ideas</li><li>Plan and maintain monthly content calendars and campaign activities</li><li>Assist in running Meta and Google Ads campaigns</li><li>Monitor campaign performance including engagement, reach, CTR, and conversions</li><li>Coordinate with designers, editors, and marketing team for execution</li><li>Support branding and overall digital marketing strategy</li></ul>Requirements<ul><li>Female candidates only</li><li>1&ndash;8 years of experience in digital or social media marketing</li><li>Basic understanding of Meta Ads and Google Ads may be preferred</li><li>Strong creativity and analytical thinking</li><li>Good communication and teamwork skills</li><li>Awareness of current digital marketing trends</li><li>Experience in content creation or performance marketing will be an advantage</li></ul>Job DetailsLocation: Lakshmi Chowk, Lahore (Onsite) Working Days: Monday to Saturday Working Hours: 06:00 PM &ndash; 02:00 AMHow to ApplyInterested candidates may apply by sending their resume or portfolio to hr.ravisnltd@gmail.com. You may also share your resume via WhatsApp at 0331-0007942.Job Type: Full-timePay: Rs30,000.00 - Rs100,000.00 per monthApplication Question(s):<ul><li>What is your current compensation?</li><li>What are your salary expectations?</li><li>How soon can you join us?</li></ul>Location:<ul><li>Lahore (Required)</li></ul>Work Location: In person

Marketing Head (Female Only)

CRI Genetics

<div><div><div>Director of Marketing for a Genetics Company expanding into AI, and Wearable Tech 
</div>
<div>CRI Genetics has spent a decade turning encrypted DNA into readable answers. We have 300+ ancestry, health, and wellness reports used by hundreds of thousands of customers. Now we&rsquo;re building something bigger.</div>
<div></div>
<div>We&rsquo;re launching an AI-powered health platform with DNA-integrated smart technology that fuses real-time biometric data with personalized genetic insights. We are seeking an experienced and excited marketer to build and drive the growth engine for this innovation.</div>
<div></div>
<div>If you want to shape the future of health tech and you're ready for a seat where your strategy actually ships &mdash; let's talk.</div>
<div></div>
<div>Role Description:</div>
<ul><li>Job Title: Director of Marketing</li>
<li>Overview: DTC growth marketer with a proven track record of leading full-funnel strategy and execution &mdash; building scalable acquisition and retention engines for consumer products while managing high-performing teams, agencies, and cross-functional partners.</li>
<li>Experience: +5 years of experience as Head of Marketing / Marketing Director / Marketing Manager</li>
<li>Job Type: Full Time, Hybrid Schedule</li>
<li>Salary: Negotiable (DOE)</li>
<li>Benefits: Health Benefits 100% Paid by Company, PTO / Sick Time / Holiday Pay, Catered lunches, Company Outings.</li>
</ul>
<div></div><div>Responsibilities:</div>
<ul><li>Develop and execute full-funnel marketing strategies from cold acquisition through post-purchase retention to drive measurable revenue growth, not just traffic.</li>
<li>Launch, test, and scale new paid channels (Meta, Google, TikTok, and emerging platforms) and kill underperformers based on unit economics, not vanity metrics.</li>
<li>Own new product and channel launches end-to-end, from go-to-market strategy through creative briefing, launch execution, and post-launch optimization.</li>
<li>Lead structured A/B and multivariate testing across ads, landing pages, email flows, and offers with documented hypotheses and clear win/loss criteria.</li>
<li>Build and optimize customer lifecycle flows, both existing and new automations.</li>
<li>Oversee creation of high-performing marketing assets such as ad creatives, UGC, landing pages, and email copy. Establish a systematic creative testing program that consistently generates new winners.</li>
<li>Own and manage the marketing budget as a P&amp;L. Allocate based on performance data, defend your bets with CAC and LTV math, and know when to scale and when to cut.</li>
<li>Define, track, and report on core KPIs (CAC, LTV, ROAS, contribution margin, email revenue share) and use them to make real-time decisions, not just quarterly talking points.</li>
<li>Build, lead, and mentor a high-performing marketing team while managing agencies and cross-functional partners. You set the standard leading by example, then scale through your people.</li>
<li>Develop scalable marketing systems, SOPs, and campaign launch processes that enable rapid, repeatable execution.</li></ul> 
<div> 
</div><div>Requirements:</div>
<ul><li>5+ years of hands-on growth or performance marketing experience in DTC, eCommerce, or subscription businesses with at least 5 years leading a team, function, or P&amp;L.</li>
<li>Proven track record launching and scaling paid campaigns. You can talk fluently about CAC curves, diminishing returns at scale, and when to kill a channel that's no longer efficient.</li>
<li>Deep expertise across paid channels &ndash; Meta and Google at a minimum. Bonus points for YouTube and TikTok. You've managed real budgets on these platforms yourself, not just reviewed performance reports from an agency.</li>
<li>Demonstrated success launching new channels and products from strategy through execution and scale.</li>
<li>Hands-on experience building lifecycle marketing flows &ndash; welcome sequences, post-purchase nurture, win-back, behavioral triggers &ndash; in platforms like Klaviyo, Hubspot, or comparable tools.</li>
<li>Strong command of performance metrics (KPIs) and unit economics, such as CAC, LTV, ROAS, contribution margin and payback period. You use these to make decisions, not just to populate a weekly report.</li>
<li>Proficiency with analytics and attribution tools such as Google Analytics. You've set up tracking, not just read dashboards someone else configured.</li>
<li>Proven ability to lead and grow marketing teams, manage agencies, and collaborate cross-functionally.</li>
<li>Thrives in a fast-paced, high-growth or startup environment with a bias toward action and ownership is preferred.</li>
<li>Experience with UGC-driven creative strategy and working with creators to build performance-oriented content is preferred.</li></ul></div></div>

Marketing Director

Tenex.Ai

<div>Head of Americas Field Marketing
Location: Preferred Kansas City Metro or Sarasota, FL HQ
Employment Type: Full Time
Location Type: Hybrid
Department: Marketing
Company Overview
TENEX is an AI-native, automation-first, built-for-scale Managed Detection and Response (MDR) provider. We are a force multiplier for defenders, helping organizations enhance their cybersecurity posture through advanced threat detection, rapid response, and continuous protection. Our team is composed of industry experts with deep experience in cybersecurity, automation and AI-driven solutions. Backed by leading investors, we are rapidly growing and seeking top talent to join our mission of revolutionizing the AI-Native MDR landscape.
We&rsquo;re a fast growing startup backed by industry experts and top tier investors led by Crosspoint Capital Partners and also backed by Shield Capital, DTCP (formerly Deutsche Telekom Capital Partners), Deepwork Capital, and the Florida Opportunity Fund. Seed round led by Andreessen Horowitz (a16z). As an early employee, you&rsquo;ll play a meaningful role in defining and building our culture. Get in on the ground floor. We&rsquo;re a small but well-funded team that just raised a substantial round &ndash; joining now comes with limited risk and unlimited upside
Role Overview
We are looking for a Head of Americas Field Marketing to build and lead the Americas field marketing organization. This role begins with leadership of our existing event marketing team and evolves into ownership of a broader field marketing function that includes regional field marketers, territory strategy, pipeline generation, executive engagement, partner marketing, and budget ownership. As a hands-on player-coach, you will personally drive programs in the early stages while building the team, processes, and operating model required to scale.<div></div> 
Key Responsibilities<div></div><ul><li> 
Build and lead the Americas field marketing organization, including hiring, onboarding, and developing future field marketing managers.</li><li>Lead the existing event marketing team and establish operating rhythms, planning processes, and performance metrics.</li><li>Own regional marketing strategy across events, executive programs, account-based marketing, partner marketing, and regional demand generation.</li><li>Own marketing-sourced and marketing-influenced pipeline targets across the Americas.</li><li>Partner directly with Sales leadership on territory planning, account coverage, opportunity acceleration, and revenue growth.</li><li>Plan and execute major industry events, executive dinners, roundtables, customer councils, webinars, and strategic account programs.</li><li>Develop and execute ABM programs against named enterprise accounts.</li><li>Build joint go-to-market programs with technology and channel partners.</li><li>Manage regional budgets and allocate investments based on pipeline impact and business priorities.</li><li>Measure program performance, attribution, pipeline creation, and ROI while continuously optimizing spend.</li></ul><div></div> 
Required Experience and Qualifications<div></div><ul><li> 
8+ years of B2B marketing experience with at least 5 years in field, regional, demand, or event marketing leadership roles.</li><li>Proven track record of generating measurable pipeline and revenue through field marketing programs.</li><li>Experience building and scaling marketing teams, programs, or functions in high-growth technology companies.</li><li>Strong understanding of enterprise cybersecurity buyers and purchasing motions. Experience with MDR, SecOps, SIEM, EDR, XDR, SOAR, cloud security, or related markets strongly preferred.</li><li>Player-coach mindset with the ability to execute personally today while building a larger organization for tomorrow.</li><li>Strong partnership orientation with Sales and a deep understanding of pipeline management.</li><li>Experience with CRM, marketing automation, ABM platforms, attribution, and marketing analytics.</li><li>Highly organized with the ability to manage multiple regions, programs, and stakeholders simultaneously.</li><li>Bias for action and comfort operating in an environment where processes are still being built.</li><li>Ability to travel as required for the role (up to 50%)</li></ul><div></div> 
Why Join TENEX<div></div><ul><li> 
Build a function the right way - from zero to best in class - at an AI SOC company with real enterprise traction and category-defining momentum.</li><li>Direct line of sight from your programs to pipeline, revenue, and company growth</li></ul></div>

Head of Americas-Field Marketing

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Head of Americas-Field Marketing