healthcare marketer

Answers for Elders

Job Summary We are seeking a dynamic and results-driven home health care marketer to promote our home health services and geriatric care management and expand our client base. The ideal candidate will leverage digital and traditional marketing strategies to increase brand awareness, generate leads, and foster strong relationships within the healthcare community. This role requires a creative thinker with expertise in multichannel marketing, content creation, and data analysis to effectively position our services in a competitive market.Responsibilities<ul><li>Develop and execute comprehensive marketing strategies across digital platforms, including social media, email campaigns, and search engine optimization (SEO).</li><li>Manage and optimize advertising campaigns on Facebook Advertising, Google AdWords, and other digital channels to maximize outreach and engagement.</li><li>Create compelling content for websites, blogs, newsletters, and print advertising that resonates with target audiences.</li><li>Utilize marketing automation tools and analytics platforms such as Google Analytics to track campaign performance, analyze data, and refine marketing tactics.</li><li>Maintain and update the company&rsquo;s website using WordPress, HTML, and other content management tools to ensure fresh content and optimal user experience.</li><li>Conduct research on industry trends, competitor activities, and target demographics to identify new opportunities for growth.</li><li>Collaborate with sales teams to develop B2B marketing initiatives that foster partnerships with healthcare providers.</li><li>Manage budgets for marketing campaigns, ensuring efficient allocation of resources across channels.</li><li>Monitor performance marketing metrics to assess ROI and adjust strategies accordingly.</li><li>Coordinate with creative teams using Adobe Creative Suite for designing promotional materials.</li></ul>Qualifications<ul><li>Proven experience in digital marketing, social media marketing, SEO, content marketing, and multichannel marketing strategies.</li><li>Strong knowledge of advertising sales, product management, budgeting, and performance marketing techniques.</li><li>Familiarity with marketing automation tools, Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and print advertising methods.</li><li>Proficiency in WordPress, HTML coding basics, Adobe Creative Suite (Photoshop, Illustrator), and e-commerce platforms is preferred.</li><li>Excellent research skills combined with copywriting expertise to craft engaging messaging tailored for healthcare audiences.</li><li>Ability to analyze data effectively to inform decision-making and optimize campaigns.</li><li>Strong communication skills with the ability to build relationships within the healthcare industry (B2B).</li><li>A proactive approach to staying updated on industry trends and emerging digital marketing technologies. This position offers an exciting opportunity for a motivated marketer passionate about making a difference in home health care through innovative marketing initiatives that drive growth and community engagement.</li></ul>Pay: $28.72 - $32.50 per hourExpected hours: 24.0 per weekBenefits:<ul><li>Flexible schedule</li><li>Paid time off</li><li>Referral program</li></ul>Work Location: On the road

Home health care marketer

Ideal home care agency

Overview Join our dynamic team as a Home Health Marketer and play a vital role in connecting patients with compassionate, high-quality home health services. This energetic position offers the opportunity to develop innovative marketing strategies that elevate our brand presence and foster meaningful community relationships. As a key driver of outreach efforts, you will utilize your expertise in digital and traditional marketing channels to expand our reach and improve patient engagement. If you&rsquo;re passionate about making a difference and thrive in a fast-paced environment, this role is perfect for you!Responsibilities<ul><li>Develop and execute comprehensive marketing plans that promote home health services across multiple channels, including digital platforms, print media, and community events.</li><li>Manage social media campaigns to increase brand awareness, engagement, and lead generation through platforms such as Facebook, LinkedIn, and Instagram.</li><li>Implement SEO strategies to optimize online content for search engines, ensuring maximum visibility in local search results.</li><li>Create compelling content marketing materials such as blog posts, newsletters, and patient success stories that resonate with target audiences.</li><li>Utilize marketing automation tools to nurture leads, track campaign performance, and streamline outreach efforts.</li><li>Analyze website traffic using Google Analytics and other analytics tools to measure campaign effectiveness and identify opportunities for growth.</li><li>Collaborate with sales teams to develop advertising sales initiatives that support business development goals.</li><li>Manage advertising campaigns across Google AdWords, Facebook Advertising, print advertising, and other media outlets to maximize reach within budget constraints.</li><li>Conduct market research to stay informed about industry trends, competitor activities, and community needs relevant to home health services.</li><li>Maintain up-to-date knowledge of digital marketing best practices including performance marketing, e-commerce strategies, and B2B (business-to-business) marketing approaches.</li></ul>Skills<ul><li>Proficiency in SEO techniques and social media marketing strategies to enhance online presence.</li><li>Strong understanding of multichannel marketing approaches combining digital, print, and community outreach efforts.</li><li>Experience with advertising sales and managing advertising campaigns across multiple platforms such as Google AdWords and Facebook Advertising.</li><li>Skilled in using Adobe Creative Suite for designing engaging promotional materials.</li><li>Knowledge of digital marketing tools including WordPress for website management, HTML for content customization, and marketing automation platforms.</li><li>Ability to conduct thorough research to inform campaign development and improve targeting accuracy.</li><li>Excellent copywriting skills for creating persuasive content tailored to diverse audiences.</li><li>Familiarity with analytics tools like Google Analytics to monitor performance metrics effectively.</li><li>Experience in email marketing campaigns to nurture leads and maintain ongoing communication with prospects.</li><li>Strong background in performance marketing strategies aimed at maximizing ROI through data-driven decision-making.</li><li>Understanding of print advertising processes for local newspapers or magazines related to healthcare services.</li><li>Proven ability in sales support activities related to expanding service offerings through targeted advertising initiatives. Embark on a rewarding career that combines creativity with strategic thinking! We&rsquo;re dedicated to supporting your professional growth while making a positive impact on the lives of those we serve through innovative home health solutions.</li></ul>Job Types: Full-time, ContractPay: $23.00 - $40.00 per hourWork Location: In person

Home health marketers

Gobird Digital Marketing

We are looking for a results-driven Healthcare Performance Marketing Executive to lead and execute targeted campaigns across Meta (Facebook, Instagram) and Google platforms. This role combines digital ad strategy, campaign execution, content collaboration, and account management.Healthcare Experience is a MUST - Minimum 2 years of running healthcare ads.Needs to be experienced in healthcare services especially aesthetics, dental and others.Key ResponsibilitiesPerformance Marketing &amp; Lead Generation&middot; Develop and execute paid media campaigns across Meta (Facebook/Instagram) and Google Ads.&middot; Conduct keyword research, audience targeting, competitor research and media planning aligned with campaign goals.&middot; Manage budgets, monitor ad performance (CPL, CTR, ROAS), and regularly optimize to improve results.&middot; Create campaign reports and performance dashboards with actionable insights.Campaign Planning &amp; Account Management&middot; Work closely with business units to define campaign objectives and align strategies to their sales goals.&middot; Serve as a point of contact for select accounts, managing expectations, briefs, and timelines.Content Collaboration &amp; Social Media Support&middot; Work with the design, content, and media team to guide asset creation for performance campaigns.&middot; Provide input on ad copy, visuals, and calls-to-action to ensure optimal campaign performance.&middot; Support organic social strategy where applicable with performance-driven insights.Reporting &amp; Insights&middot; Analyze campaign results using Meta Ads Manager, Google Ads, and Google Analytics.&middot; Present learnings and strategic adjustments based on performance data.&middot; Contribute to monthly marketing reviews and planning sessions.&middot; Creating dashboards on Looker Studio or other data visualization softwares.Requirements&middot; Healthcare Experience is a MUST - Minimum 2 years of running healthcare ads.&middot; 2 years of experience in a running digital healthcare ads.&middot; Proven track record of running paid campaigns on Meta and Google platforms.&middot; Strong organizational skills and attention to detail.&middot; Familiarity with CRM, landing page design/tools, or lead tracking systems is a plus.&middot; Degree in Marketing, Digital Media, or related field.Job Types: Full-time, PermanentPay: AED8,000.00 per monthApplication Question(s):<ul><li>Which hospital or clinics/services have you run digital paids ads for in Healthcare?</li></ul>Experience:<ul><li>Healthcare Digital Paid Ads : 2 years (Required)</li><li>Google / Meta Ads: 2 years (Required)</li></ul>

Performance Marketing Executive (Healthcare Only)

Axios International

<div>Position: Business Excellence &amp; Engagement &ndash; Healthcare Field Role 


Location: Saudi Arabia , Riyadh 
Position Purpose

The purpose of the job is to manage tasks under Business Excellence function in the region. The jobholder is required to help represent Axios in daily meetings with patients, doctors and external stakeholders and carry out administrative duties which will be both in the field and office based. 


Duties and Responsibilities
<ul>
<li>Maintain consistent communication with hospitals, healthcare providers, distributors, dispensing providers, patients, charities, and any other relevant stakeholders.</li>
<li>Maintain positive feedback from the stakeholders.</li>
<li>Increase the Satisfaction of physicians. Ensure that Axios scope of work is clearly communicated and understood among stakeholders.</li>
<li>Communicate with all the stakeholders on behalf of the Axios, when needed. Liaise with Axios Regional and HQ Teams as needed.</li>
<li>Overseeing and managing the development of material, ensuring accuracy and compliance with regulations.</li>
<li>You'll collaborate with cross-functional teams to create materials, medical education materials, and conference presentations.</li>
<li>Ensure that eligible patients are referred in the program(s) in a timely manner and in accordance with the project workflow and timelines.</li>
<li>Ensure that current patients receive their drugs quickly and efficiently.</li>
<li>Prepare timely monitoring reports (monthly) with patient numbers of referrals and logistics as well as quality assurance reports (quarterly) for internal review. This includes monitoring and tracking patient files in collaboration with Axios staff in &ldquo;real time&rdquo; as patients proceed through the program(s)</li>
<li>Maintain and update electronic program files, including patient and quality assurance data</li>
<li>Attending and completing Pharmacovigilance, Pharma and Product Training provided by the Client with a clear understanding of how to collect and report safety data</li>
<li>Reporting any adverse events/product complaints as per client&rsquo;s requirements and/or Axios SOPPs</li>
<li>Conduct administrative duties for the office.</li>
<li>Work on new proposals or presentations under the business development and new launches department.</li>
<li>Your role also involves staying updated on the latest medical advancements, providing strategic guidance, and maintaining strong relationships with key opinion leaders and healthcare professionals.</li>
<li>Conduct all program activities through exclusive use of Axios&rsquo; Patient Management System (PMS).</li>
<li>Additional duties as assigned.</li></ul> 


Relationships
<ul>
<li>Supervise and work closely with the team in the region.</li>
<li>Work with project team leaders as well as the related divisions of Axios 
</li>
<li>Maintain ongoing and frequent communication with project team leaders, including Axios regional and global staff</li></ul> 


Competencies
<ul>
<li>Communication skills</li>
<li>Problem handling
</li><li>Negotiation skills</li>
<li>Initiative</li>
<li>Technical skills</li>
<li>Presentation skills</li>
<li>Project management
</li><li>Knowledge and information sharing</li></ul> 


Educational Background and Experience
<ul>
<li>At least 2-5 years of professional experience in the healthcare sector is ideal</li>
<li>Excellent command of both spoken and written English
</li><li>Excellent communication skills</li>
<li>Excellent networking skills</li>
<li>Experience in data monitoring and management is an advantage</li>
<li>Experience coordinating and handling logistics/supply chain is a plus</li>
<li>Experience in communication service management</li>
<li>In lieu of working experience, a demonstrated passion for philanthropy through volunteer involvement is also a plus</li></ul> 


Job Circumstances
<ul>
<li>The position is based in our Regional office and it requires frequent travel to hospitals, clinics, healthcare facilities, and partners which may be outside your designated region.</li>
<li>Flexibility in ability to travel as well as working hours is essential.</li></ul></div>

Business Excellence & Engagement – Healthcare Field Role

Medanta

<div>
 
 
 
 Medanta Overview :
 
 
 
 
 Over the past 15 years, Medanta has created an unrivalled impact in delivering world class multi-speciality care to patients in India. We have hospitals in Gurgaon, Lucknow, Patna, Indore and Ranchi. In addition we have clinics in Defence Colony (South Delhi), Cybercity &amp; Subhash Chowk (Gurgaon), at the Delhi Airport. Medanta is constantly growing and has also ventured in Retail vertical through Diagnostics (Laboratory Services) and Pharmacies. We further plan to scale up existing facilities and expand into a few more geographical areas and also identify new avenues (Academics - Medical College) within the Healthcare eco-system.
 
 
 As we continue to scale and grow into new geographies, explore innovative methods of healthcare delivery, we are looking to hire exceptionally motivated and talented professionals to join our team and be partners in this exciting journey.
 
 
 Medanta is constantly growing including launch of 'out-of-hospital' divisions which are comprehensive homecare services, pathology and pharmacy.
 
 
 
 
 
 
 
 Job Objective:
 
 
 
 
 The Marketing Manager &ndash; Homecare will be responsible for driving end-to-end marketing initiatives across India for the organization&rsquo;s growing Homecare vertical The role involves developing brand visibility, creating marketing collaterals, driving lead generation, and supporting the digital and business teams to achieve business objectives of Homecare portfolio.
 
 
 
 
 
 
 
 Job Responsibilities:
 
 
 
 <ul>
 <li>
 Develop and execute pan-India marketing strategies for Homecare services (nursing, general assistants, physiotherapy, equipment rental &amp; sales).
 </li>
 <li>
 Design and manage collaterals, brochures, leaflets, and branding materials in line with corporate brand guidelines.
 </li>
 <li>
 Plan and implement promotional campaigns and on-ground activations to drive service visibility and awareness.
 </li>
 <li>
 Collaborate with the Digital Marketing team for online campaigns, lead generation, SEO/SEM, and social media initiatives.
 </li>
 <li>
 Oversee regular updates, content enhancement, and optimization of the Homecare website to improve visibility and user experience.
 </li>
 <li>
 Drive data capture, inquiry generation, and customer conversion through targeted marketing programs.
 </li>
 <li>
 Manage agencies and vendors for creative, printing, events, and ensure timely and cost-effective execution.
 </li>
 <li>
 Coordinate with Sales, Operations, and Clinical teams for campaign rollouts and internal communication.
 </li>
 <li>
 Track marketing performance, measure ROI, and present periodic reports to leadership.
 </li>
 <li>
 Lead community engagement and RWA activities to strengthen brand presence across regions.
 </li>
 <li>
 Responsible for developing and executing strategies to drive engagement for medical rooms of partner corporate and generate new business opportunities
 </li>
 </ul>
 
 
 
 
 
 
 Requirement:
 
 
 
 <ul>
 <li>
 6-7 years of experience in marketing and branding; experience in healthcare, homecare, or service-based industries preferred
 </li>
 <li>
 Graduate or posts-graduate in English, Journalism, Mass Communication from top colleges/universities.
 </li>
 <li>
 Other graduates/ post-graduates who have significant work experience in a Content Strategist role with reputed organizations
 </li>
 </ul>
 
 
 
 
 
 
 Skills Required:
 
 
 
 <ul>
 <li>
 Strategic marketing planning and execution
 </li>
 <li>
 Excellent communication and project management skills
 </li>
 <li>
 Strong creative and analytical mindset
 </li>
 <li>
 Vendor and stakeholder management
 </li>
 <li>
 Data-driven marketing and reporting
 </li>
 <li>
 Ability to handle multi-location marketing operations
 </li>
 </ul>
 
 
</div>

Marketing Manager (Homecare Medanta)

Infosys

<div>
 <ul>
 <li>
 Payer/ Provider/ PBM organizations
 </li>
 <li>
 Product Management/Product Engineering /Healthcare Operations
 </li>
 <li>
 Experience working with industry leading Enrollment, Claims, Billing or EHR systems.
 </li>
 <li>
 Managing product lifecycle in whole &ndash; from ideation, exploration, approval, development, implementation, measurement, and ongoing development.
 </li>
 <li>
 Expertise in US Government Program Line of Business - Medicare, Medicaid, Duals, Marketplace
 </li>
 <li>
 Plan Sponsor &amp; Product, Enrollment &amp; Billing, Provider Data Management, Provider Network Management, Claims, Encounters, Medicare, and Marketplace Risk Adjustment.
 </li>
 <li>
 Developing results-oriented strategies to solve complex and open-ended business problems.
 </li>
 <li>
 Market Analysis and Product fitment
 </li>
 <li>
 Communicating and facilitating architecture design discussions/decisions and impacts to key stakeholders.
 </li>
 <li>
 Customer success on managing customer engagements and requirements.
 </li>
 <li>
 Leading business pursuits and product demonstrations.
 </li>
 <li>
 Agile Product Development Methodology
 
 
 </li>
 </ul>
 As a &lsquo;Senior Product Manager&rsquo; you will be pivotal to creating roadmap, owning release plan for multiple capabilities that is futuristic and meets industry and client needs. You will be responsible for continuous backlog management, prioritizing the backlog considering the needs and objectives of every stakeholder. As a thought leader in your business domain, bring in industry best practices, learnings from client demos and interactions into designing. You will anchor business pursuit initiatives, sales demo. You will have the opportunity to shape the Infosys platform that enables payers and providers to deliver better care.
 
 
 <ul>
 <li>
 Experience in market leading healthcare products (key emphasis).
 </li>
 <li>
 Proven track record of at least 8 years in software product management roles.
 </li>
 <li>
 Capability/Feature planning and design, manage the specifications of their development, and monitor their on-going operation to better understand customer experiences.
 </li>
 <li>
 Clearly communicating progress towards delivery, technical challenges that may occur.
 </li>
 <li>
 Act as a thought leader and subject matter expert in the assigned product area, develop essential product documentation including business case, business requirements and use cases.
 </li>
 <li>
 Own product backlog and collaborate closely with the platform engineering team.
 </li>
 <li>
 Create Journey Maps that re-imagine/re-define the healthcare problematic process areas.
 </li>
 <li>
 Understanding of trends affecting customer adoption.
 </li>
 <li>
 Experience of working with enterprise customers, both technical and business, and at all levels.
 </li>
 <li>
 Influence leaders in diverse functional areas
 </li>
 <li>
 Strong business acumen including experience in estimation and pricing, market research.
 </li>
 <li>
 Demonstrated ability to navigate ambiguity and adapt quickly to modern technology and processes.
 </li>
 <li>
 Strong analytical ability with exposure to data science and automation
 </li>
 <li>
 Teaming/Collaboration - Demonstrates exceptional leadership and team management skills, with a collaborative and empowering approach to achieve results through influence.
 </li>
 <li>
 Excellent communication, presentation, and interpersonal skills to develop lasting relationships with senior business or technical leaders with the highest levels of business acumen and technical expertise.
 </li>
 </ul>
</div>

Healthcare Product Manager_Q2

Trucare Plus Healthcare

Our company is on the hunt for a talented and experienced Sales Executive in Dubai. We need a self-motivated professional with proven sales experience and an outstanding track record in hotels industry.<ul><li>Negotiate with hotels &amp; companies and regularly monitor to ensure continuity of services</li><li>Ensure all hotels are re-contracted with specific deadlines</li><li>Address and resolve any standard/service level issues with suppliers &amp; our management</li><li>Investigate and resolve internal issues with operation/account colleagues</li><li>Closely monitor the guest house and work with all the relevant parties to stimulate growth of revenue</li><li>Conduct required number of business meetings to improve relations with hotels key persons</li><li>Undertake ongoing analysis of services and quality within contracting areas to maintain consistent services offering for clients</li><li>Comprehensive understand of the internal systems and processes in order to contract more efficiently and effectively</li><li>Building and maintaining strong relationships with clients (B2B), hotels, travel agencies, corporate partners, and other potential stakeholders.</li><li>Understanding customer needs and tailoring deals to meet their specific requirements.</li><li>Providing accurate and detailed information about our offerings, ensuring a comprehensive understanding of our health products.</li><li>Actively pursuing new business leads, Client meetings, Sales Pitch, Closing deals, Building and Maintaining client relations</li><li>Meeting sales targets and contributing to the facility's overall growth and success.</li><li>Collaborating with the marketing team to develop effective promotional strategies and sales materials.</li><li>Staying up-to-date with industry trends and competitor activities to maintain a competitive edge.</li><li>Other: Driving license ( preferred ).</li><li>3 years in home healthcare (required).</li></ul>Job Types: Full-time, Contract, PermanentPay: AED3,000.00 - AED10,000.00 per monthExperience:<ul><li>Marketing &amp; Sales: 3 years (Required)</li><li>Healthcare: 3 years (Required)</li><li>Hospitality &amp; Hotel Industry: 3 years (Required)</li></ul>Language:<ul><li>Russian (Required)</li></ul>

Home Healthcare Marketing & Sales Executive

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