influencer marketing manager

Moroccanoil

<div>
 
 
 Company Overview
 
 
 
 Inspired by the Mediterranean, Moroccanoil comes to life through our iconic turquoise packaging and signature fragrance, for an exotic experience that transports the senses. Our original Moroccanoil Treatment pioneered oil-infused haircare and sparked global interest in argan oil. At the heart of our brand is the stylist community that inspires us to create effective and easy-to-use products. Today, our mission remains unchanged: to pioneer beauty innovations while making a positive impact. We support animal welfare as a cruelty-free brand with our PETA Beauty without Bunnies certification and partnership with the Humane Society. Ocean conservation and sustainability are central to us, including our collaboration with Oceana. As our journey continues, we strive to make a meaningful difference in our communities and around the world.
 
 
 
 
 
 
 Position Overview
 
 
 
 Under the direction of the Senior Director of Social Media &amp; Influencer, the Influencer Manager will work cross-functionally to lead and scale our influencer programs, driving brand awareness, engagement, and revenue. This role will play a key part in shaping influencer strategy across campaigns, launches, and always-on initiatives, while ensuring seamless execution across a growing number of workstreams. This candidate has strong experience in influencer marketing, is a natural relationship builder, and brings a high level of organization, professionalism, and attention to detail. They are proactive, solutions-oriented, and able to manage multiple priorities in a fast-paced environment.
 
 
 
 
 
 
 
 
 
 Tasks and Responsibilities
 
 
 <ul>
 <li>
 Lead the Ambassador and Influencer Programs across campaigns and always-on initiatives
 </li>
 <li>
 Manage and mentor the Influencer Coordinator, providing guidance, prioritization, and oversight
 </li>
 <li>
 Partner cross-functionally with PR, retail, marketing, paid media, and social teams to support influencer needs across key business moments
 </li>
 <li>
 Attend events to host partners and strengthen relationships within the influencer community
 </li>
 <li>
 Manage multiple campaigns and timelines simultaneously, ensuring strong prioritization and consistent delivery against deadlines
 </li>
 <li>
 Manage and evolve the ambassador program and roster of macro, mid-tier, and micro influencer partners
 </li>
 <li>
 Lead creator sourcing, vetting, and relationship management, building a strong and diverse network of talent
 </li>
 <li>
 Develop and maintain long-term, high-value partnerships with creators and talent teams
 </li>
 <li>
 Serve as a key point of contact for influencer partnerships, ensuring clear communication across internal and external stakeholders
 </li>
 <li>
 Partner cross-functionally to manage content requests featuring ambassador partners across campaigns and initiatives
 </li>
 <li>
 Develop and lead influencer briefing frameworks, creating clear, strategic briefs that support high-quality, on-brand content and efficient execution
 </li>
 <li>
 Review content deliverables and provide feedback to ensure alignment with brand guidelines and campaign objectives
 </li>
 <li>
 Communicate updates and changes across internal teams and external partners
 </li>
 <li>
 Track contracts, usage rights, and deliverables, ensuring all assets are properly documented and shared
 </li>
 <li>
 Organize regular program reviews to assess performance and identify opportunities for optimization
 </li>
 <li>
 Support alignment with international partners by sharing updates on strategy, seeding efforts, and results
 </li>
 <li>
 Lead large-scale influencer seeding initiatives, managing expanded creator lists and ensuring seamless execution across high-volume sends
 </li>
 <li>
 Oversee influencer collective, identifying new talent and maintaining an active, engaged creator network
 </li>
 <li>
 Build and nurture strong relationships with influencers through consistent communication and outreach
 </li>
 <li>
 Partner with cross-functional teams to develop creative mailers aligned with brand priorities and launches
 </li>
 <li>
 Ensure all materials sent to partners are consistent with brand guidelines and messaging
 </li>
 <li>
 Partner with warehouse and operations teams to ensure accurate and timely fulfillment of all influencer sends
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree or higher
 </li>
 <li>
 5&ndash;7+ years of experience in Public Relations, Influencer Marketing, or related experience
 </li>
 <li>
 Strong understanding of and passion for the beauty industry
 </li>
 <li>
 Proven experience managing influencer partnerships, negotiations, and campaigns at scale
 </li>
 <li>
 Strong project management skills with the ability to manage multiple timelines and priorities simultaneously
 </li>
 <li>
 Highly organized with strong attention to detail
 </li>
 <li>
 Excellent verbal and written communication skills
 </li>
 <li>
 Ability to work cross-functionally and represent the team with a high level of professionalism
 </li>
 <li>
 Experience managing or mentoring junior team members preferred
 </li>
 <li>
 Driven self-starter able to take initiative in a fast-paced environment
 </li>
 <li>
 Beauty experience required
 </li>
 </ul>
 
 
 
 
 
 Equal Opportunity Statement
 
 
 
 
 This employer is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected status under federal, state, or local law. We are committed to fostering an inclusive workplace where all individuals feel respected, valued, and empowered.
 
 
</div>

Influencer Marketing Manager

Coty

<div>
 
 
 ASSISTANT MANAGER, INFLUENCER MARKETING/PR
 
 
 
 
 LUXURY MARKETING &ndash; NEW YORK, NEW YORK
 
 
 
 
 
 
 
 COTY is looking for smart leaders who are fast and passionate.
 
 
 
 The Assistant Manager, Influencer Marketing/PR role at Coty offers exposure to luxury brands and impact shaping US press and influencer work.
 
 
 
 
 
 
 Responsibilities
 
 
 
 As our Assistant Manager, you will report to our Senior Manager of Influencer Marketing/Public Relations and support the team in the development and execution of US press and influencer strategies for a portfolio of fragrance brands (BOSS and Gucci Fragrances) to maximize social content, press coverage and positive consumer engagement. The Assistant Manager will help shape and execute 360&deg; programs that maximize brand awareness, consideration, and demand&mdash;spanning paid and earned influencer initiatives, press outreach and event execution. Additionally, they will support the team in budget management, external agency management, as well as the creation of strategic activation evaluations and recaps.
 
 
 
 
 
 The Assistant Manager, PR &amp; Influencer Marketing, should excel at managing multiple priorities, staying highly organized with strong communication skills, and approaching work proactively with a positive, collaborative mindset. The ideal candidate is an avid social media consumer, who is in tune with digital trends and the influencers and competitive brands setting those trends. The position calls for a team-player and consummate professional with a positive attitude who will represent the department and brands in a positive light and serve as department ambassador both internally and externally, communicating effectively on behalf of the team/brands.
 
 
 
 
 
 
 Your main focus:
 
 
 
 Influencer Management &amp; Execution:
 
 <ul>
 <li>
 Assist in the creation, management and execution of US influencer paid campaigns and unpaid activations to secure extensive social coverage and awareness across a variety of social platforms in the US market
 </li>
 <li>
 Maintain an understanding of the overall influencer landscape and functionality related to each social media platform; research and stay up-to-date on top tier influencer brand partnerships and monitor competitive partnerships regularly; share updates to Leadership as requested
 </li>
 <li>
 Assist in management of external agencies on the execution of influencer initiatives, developing content briefings and contract negotiations to ensure strategic and executional excellence
 </li>
 <li>
 Support planning and execution of local and global events, tastemaker partnerships, sponsorships, and in‑market activations
 </li>
 <li>
 Oversee purchase order process for timely payments of agencies, influencer partners and contracted vendors
 </li>
 </ul>
 
 
 
 
 Press Management &amp; Execution:
 
 <ul>
 <li>
 Assist in developing the US editorial strategy to help secure earned features, product placements, and brand storytelling moments
 </li>
 <li>
 Originate and execute pitches relating to brand news, innovations, trends and seasonal angles to key beauty editors and writers
 </li>
 <li>
 Manage creation and distribution of press materials, including press releases, fact sheets, media alerts, and Q&amp;A documents
 </li>
 <li>
 Manage day‑to‑day press requests, including sample sends, image requests, product information, and expert commentary
 </li>
 <li>
 Develop and maintain strong editorial relationships to support ongoing earned press coverage
 </li>
 </ul>
 
 
 
 
 PR &amp; Influencer Reporting, Analysis &amp; Recommendations:
 
 <ul>
 <li>
 Oversee all PR and influencer reporting, including press coverage tracking, influencer performance monitoring, and recap development across platforms such as Traackr, DMR, and supplemental tools
 </li>
 <li>
 Analyze press and influencer activations to identify key insights, trends, and optimization opportunities that inform broader brand strategies
 </li>
 <li>
 Maintain and update trackers for pending requests, coverage status, influencer deliverables, and content performance to ensure real‑time visibility across programs
 </li>
 <li>
 Support the development of strategic recommendations that strengthen earned media impact, refine influencer partnerships, and enhance 360&deg; campaign performance
 </li>
 </ul>
 
 
 
 
 Business Processes &amp; Operations:
 
 <ul>
 <li>
 Assist in managing detailed brand budgets across influencer, press, and event programs
 </li>
 <li>
 Oversee purchase orders, timely processing of invoices, and payments for agencies, influencer partners, and vendors
 </li>
 <li>
 Manage forecasts and product orders using SAP/Ariba and coordinate with local IM and cross‑functional teams
 </li>
 <li>
 Manage product closet inventory with accuracy, organization, and allocation strategy
 </li>
 <li>
 Ensure smooth operational flow between teams by maintaining organized documentation and efficient internal processes
 </li>
 </ul>
 
 
 
 
 Team Support &amp; Communication:
 
 <ul>
 <li>
 Act as a liaison with Global Influencer Marketing, US/Global Marketing, Digital, Media, E‑Comm, and agency partners to support 360&deg; communications
 </li>
 <li>
 Collaborate across the PR/IM team on cross‑portfolio initiatives, including desksides, award submissions, and press moments
 </li>
 <li>
 Communicate clearly and professionally on behalf of the department and uphold Coty&rsquo;s luxury brand standards
 </li>
 </ul>
 
 
 
 
 
 Working for Coty means
 
 
 
 The team consists of an Assistant Manager working closely together with Senior Managers, Directors and Coordinators across Luxury US Influencer Marketing &amp; PR, as well as several departments such as Marketing, Global IM/PR, Mailroom and Product Development. The environment is fast-paced, supportive, and highly cross-functional, with a strong culture of teamwork, problem-solving, and shared wins.
 
 
 
 
 
 
 
 Qualifications
 
 
 
 We&rsquo;d love to see candidates who have:
 
 
 
 
 
 
 Essential:
 
 
 <ul>
 <li>
 4-year Undergraduate Degree in Communications or Related Field
 </li>
 <li>
 3+ years of Public Relations, Influencer Marketing, Event Planning and/or related experience
 </li>
 <li>
 Experience in event management and execution
 </li>
 <li>
 Experience managing influencer campaigns
 </li>
 <li>
 Interest in the Beauty, Public Relations and Influencer Marketing industries
 </li>
 <li>
 Understanding of paid social, usage rights, and creator partnerships
 </li>
 <li>
 Strong organizational, administrative and written/verbal communication skills with high attention to detail
 </li>
 <li>
 Proven experience partnering effectively with cross-functional teams
 </li>
 <li>
 Shows initiative, integrity, dependability and a positive, proactive attitude
 </li>
 <li>
 Comfortable managing multiple tasks in a fast-paced environment with a proactive, solution-oriented mindset while demonstrating adaptability, strong problem-solving skills, and resourcefulness; special skills required:
 </li>
 <li>
 Strategic - Planning, adaptation, administration, facilitation, creativity, problem analysis, understanding timelines, cultural awareness, business intelligence, inspiration, collaboration, industry knowledge, detail oriented, organized
 </li>
 <li>
 Business - monitoring, product knowledge, account administration, automated office systems, multi-tasking, follow-through, analytical, quantitative, organizational, detail-oriented, time management
 </li>
 <li>
 Creativity and Innovation - Creativity, savvy, originality, brand understanding
 </li>
 <li>
 Leadership and Personal - Motivating others, initiative, communication, engaged, integrity, dependability, flexibility, agility, tenacity, passion, resourceful, proactive, positive
 </li>
 </ul>
 
 
 
 
 
 Our Benefits
 
 
 
 As our Assistant Manager, this is unique role with a genuine opportunity to make an impact. You&rsquo;ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
 
 
 Coty&rsquo;s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
 
 
 
 
 <ul>
 <li>
 Base Salary Range: $80,000-$90,000
 </li>
 <li>
 Comprehensive health, dental, and vision benefits.
 </li>
 <li>
 Generous PTO and holiday schedule.
 </li>
 <li>
 Employee discounts across Coty&rsquo;s luxury portfolio.
 </li>
 </ul>
 
 
 
 
 
 About Coty
 
 
 
 Coty is one of the world&rsquo;s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.
 
 
 Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you&rsquo;re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible &ndash; we&rsquo;d love to hear from you.
 
 
 Coty is deeply committed to creating a more open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
 
 
 
 
 
 
 EQUAL EMPLOYMENT OPPORTUNITIES
 
 
 
 We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
 
 
 English - Please click on this link to review the Notification of Equal Opportunity Rights poster
 
 
 Espa&ntilde;ol - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo
 
</div>

Junior Influencer Marketing Manager

WBM PVT LTD

Influencer Relations Manager- PR ManagerCompany: WBM International Location: Lahore Job Type: Full-TimeAbout WBM InternationalWBM International is seeking a dynamic and well-connected Influencer Relations Manager to lead influencer partnerships, creator collaborations, and digital relationship management. The ideal candidate will have strong industry connections, a deep understanding of social media trends, and the ability to execute impactful influencer campaigns that drive brand visibility and engagement.Key Responsibilities<ul><li>Build and maintain relationships with influencers, creators, celebrities, and talent agencies</li><li>Identify and onboard influencers aligned with WBM brands and campaigns</li><li>Manage outreach, negotiations, contracts, and influencer collaborations</li><li>Plan and execute PR campaigns, product seeding, giveaways, and sponsored partnerships</li><li>Oversee end-to-end influencer campaign execution and reporting</li><li>Ensure content alignment with brand guidelines across platforms</li><li>Track performance metrics, engagement, and ROI</li><li>Stay updated on influencer trends and emerging creators</li><li>Collaborate with marketing, PR, and creative teams</li></ul>Requirements<ul><li>2+ years of experience in influencer marketing, PR, social media, or talent management</li><li>Strong network of influencers and creator contacts</li><li>Excellent knowledge of Instagram, TikTok, YouTube, Facebook, and emerging platforms</li><li>Strong communication, negotiation, and relationship-building skills</li><li>Experience managing influencer campaigns and reporting performance</li><li>Strong organizational and multitasking abilities</li><li>Creative mindset with attention to detail</li></ul>Preferred Qualifications<ul><li>Experience in beauty, lifestyle, wellness, FMCG, or e-commerce brands</li><li>Knowledge of influencer analytics and campaign tools</li><li>Existing influencer database or portfolio is a plus</li></ul>Benefits<ul><li>Competitive salary package</li><li>Career growth opportunities</li><li>Friendly and collaborative work environment</li><li>Opportunity to work with leading influencers and digital campaigns</li></ul>Apply NowSend your CV and portfolio to: hr@wbm.com.pkPay: Rs45,000.00 - Rs100,000.00 per monthWork Location: In person

PR & HRManager

Accor

<div>Company Description 
Mӧvenpick Hotel &amp; Residences Riyadh 
Job Description 
Job Summary:
We are seeking a creative and results-driven Social Media Manager / Account Manager with a minimum of 3 years of experience in social media management, content creation. Experience in the restaurant and hospitality sector is highly preferred. The candidate will be responsible for managing social media accounts, developing social media strategies, creating engaging content, coordinating influencer campaigns, and supporting paid advertising efforts to achieve marketing objectives. 
Key Responsibilities
Social Media Management<ul><li>
Manage and oversee social media accounts across multiple platforms (Instagram, TikTok, Snapchat, X, LinkedIn, Facebook, etc.).</li><li>
Develop and execute monthly content calendars aligned with client objectives.</li><li>
Monitor account performance and community engagement.</li><li>
Prepare monthly performance reports and insights with recommendations.</li></ul> 
Content Creation, Photography &amp; Video Production<ul><li>
Create content strategies and detailed content plans for brands.</li><li>
Plan, shoot, and produce high-quality photography and reels (short-form videos) for social media platforms.</li><li>
Capture professional food, beverage, and lifestyle photography for restaurants and hospitality clients.</li><li>
Design social media creatives using tools such as Adobe Photoshop, Illustrator, or Canva.</li><li>
Edit and optimize reels, short videos, and social media content for maximum engagement.</li><li>
Write engaging captions and marketing copy in Arabic and/or English.</li></ul> 
Restaurant &amp; Hospitality Experience (Preferred)<ul><li>
Prior experience working with restaurants, cafes, or hospitality brands.</li><li>
Strong understanding of food presentation, menu storytelling, and customer experience marketing.</li><li>
Ability to create visually compelling content tailored to F&amp;B audiences.</li><li>
Knowledge of seasonal promotions, dine-in campaigns, and delivery platform marketing.</li></ul>
Account Management<ul><li>
Act as the main point of contact for assigned accounts.</li><li>
Present content plans, reports, and campaign results.</li><li>
Ensure timely delivery of all projects and marketing activities.</li></ul>
Influencer Marketing<ul><li>
Identify and collaborate with influencers and food content creators.</li><li>
Plan and execute influencer marketing campaigns, especially for restaurants and F&amp;B brands.</li><li>
Negotiate collaborations and monitor campaign performance.</li><li>
Track influencer deliverables and ROI.</li></ul>
Paid Advertising Support<ul><li>
Assist in planning and managing paid advertising campaigns on Meta, TikTok, Snapchat, and Google platforms.</li><li>
Monitor campaign performance and provide optimization recommendations.</li><li>
Coordinate with marketing teams to achieve campaign KPIs.</li></ul>
Market Research<ul><li>
Monitor social media trends, competitor activities, and industry updates, especially in F&amp;B sector.</li><li>
Identify new content opportunities and platform features.</li><li>
Suggest innovative ideas to improve engagement and brand awareness.</li></ul> 

Qualifications 
<ul><li>
Minimum 3 years of experience in Social Media Management, Digital Marketing, or Account Management.</li><li>
Strong experience in restaurant or hospitality marketing is highly preferred.</li><li>
Strong knowledge of social media platforms and content trends.</li><li>
Proven ability in creating reels and professional photography for social media.</li><li>
Experience in graphic design and video editing.</li><li>
Strong skills in food photography and restaurant content creation.</li><li>
Experience in influencer marketing and campaign coordination.</li><li>
Understanding of paid advertising platforms (Meta Ads, TikTok Ads, Snapchat Ads, Google Ads).</li><li>
Strong communication, presentation, and client management skills.</li><li>
Excellent organizational and project management abilities.</li><li>
Proficiency in Adobe Creative Suite, Canva, CapCut, or similar tools.</li><li>
Arabic and English language proficiency preferred.</li></ul>
Preferred Qualifications<ul><li>
Experience working in a marketing agency.</li><li>
Strong portfolio in F&amp;B (Food &amp; Beverage) content creation.</li><li>
Basic knowledge of SEO and digital analytics.</li><li>
Experience using social media scheduling and reporting tools.</li></ul> 

Additional Information 
KPIs<ul><li>
Account growth and engagement rates.</li><li>
Content performance and reach.</li><li>
Client satisfaction and retention.</li><li>
Influencer campaign effectiveness.</li><li>
Achievement of campaign objectives and ROI</li></ul></div>

Social Media Manager (Saudi National)

<div>
 
 Mӧvenpick Hotel &amp; Residences Riyadh
 
 
 
 
 
 
 Job Description
 
 
 
 
 Job Summary:
 
 
 
 
 We are seeking a creative and results-driven Social Media Manager / Account Manager with a minimum of 3 years of experience in social media management, content creation. Experience in the restaurant and hospitality sector is highly preferred. The candidate will be responsible for managing social media accounts, developing social media strategies, creating engaging content, coordinating influencer campaigns, and supporting paid advertising efforts to achieve marketing objectives.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Social Media Management
 
 
 
 <ul>
 <li>
 Manage and oversee social media accounts across multiple platforms (Instagram, TikTok, Snapchat, X, LinkedIn, Facebook, etc.).
 </li>
 <li>
 Develop and execute monthly content calendars aligned with client objectives.
 </li>
 <li>
 Monitor account performance and community engagement.
 </li>
 <li>
 Prepare monthly performance reports and insights with recommendations.
 </li>
 </ul>
 
 
 
 
 
 Content Creation, Photography &amp; Video Production
 
 
 
 <ul>
 <li>
 Create content strategies and detailed content plans for brands.
 </li>
 <li>
 Plan, shoot, and produce high-quality
 
 photography and reels (short-form videos)
 
 for social media platforms.
 </li>
 <li>
 Capture professional food, beverage, and lifestyle photography for restaurants and hospitality clients.
 </li>
 <li>
 Design social media creatives using tools such as Adobe Photoshop, Illustrator, or Canva.
 </li>
 <li>
 Edit and optimize reels, short videos, and social media content for maximum engagement.
 </li>
 <li>
 Write engaging captions and marketing copy in Arabic and/or English.
 </li>
 <li>
 </li>
 </ul>
 
 Restaurant &amp; Hospitality Experience (Preferred)
 
 
 
 <ul>
 <li>
 Prior experience working with restaurants, cafes, or hospitality brands.
 </li>
 <li>
 Strong understanding of food presentation, menu storytelling, and customer experience marketing.
 </li>
 <li>
 Ability to create visually compelling content tailored to F&amp;B audiences.
 </li>
 <li>
 Knowledge of seasonal promotions, dine-in campaigns, and delivery platform marketing.
 </li>
 </ul>
 
 Account Management
 
 
 
 <ul>
 <li>
 Act as the main point of contact for assigned accounts.
 </li>
 <li>
 Present content plans, reports, and campaign results.
 </li>
 <li>
 Ensure timely delivery of all projects and marketing activities.
 </li>
 </ul>
 
 Influencer Marketing
 
 
 
 <ul>
 <li>
 Identify and collaborate with influencers and food content creators.
 </li>
 <li>
 Plan and execute influencer marketing campaigns, especially for restaurants and F&amp;B brands.
 </li>
 <li>
 Negotiate collaborations and monitor campaign performance.
 </li>
 <li>
 Track influencer deliverables and ROI.
 </li>
 </ul>
 
 Paid Advertising Support
 
 
 
 <ul>
 <li>
 Assist in planning and managing paid advertising campaigns on Meta, TikTok, Snapchat, and Google platforms.
 </li>
 <li>
 Monitor campaign performance and provide optimization recommendations.
 </li>
 <li>
 Coordinate with marketing teams to achieve campaign KPIs.
 </li>
 </ul>
 
 Market Research
 
 
 
 <ul>
 <li>
 Monitor social media trends, competitor activities, and industry updates, especially in F&amp;B sector.
 </li>
 <li>
 Identify new content opportunities and platform features.
 </li>
 <li>
 Suggest innovative ideas to improve engagement and brand awareness.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Minimum 3 years of experience in Social Media Management, Digital Marketing, or Account Management.
 </li>
 <li>
 Strong experience in restaurant or hospitality marketing is highly preferred.
 </li>
 <li>
 Strong knowledge of social media platforms and content trends.
 </li>
 <li>
 Proven ability in
 
 creating reels and professional photography
 
 for social media.
 </li>
 <li>
 Experience in graphic design and video editing.
 </li>
 <li>
 Strong skills in food photography and restaurant content creation.
 </li>
 <li>
 Experience in influencer marketing and campaign coordination.
 </li>
 <li>
 Understanding of paid advertising platforms (Meta Ads, TikTok Ads, Snapchat Ads, Google Ads).
 </li>
 <li>
 Strong communication, presentation, and client management skills.
 </li>
 <li>
 Excellent organizational and project management abilities.
 </li>
 <li>
 Proficiency in Adobe Creative Suite, Canva, CapCut, or similar tools.
 </li>
 <li>
 Arabic and English language proficiency preferred.
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Experience working in a marketing agency.
 </li>
 <li>
 Strong portfolio in F&amp;B (Food &amp; Beverage) content creation.
 </li>
 <li>
 Basic knowledge of SEO and digital analytics.
 </li>
 <li>
 Experience using social media scheduling and reporting tools.
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 KPIs
 
 
 
 <ul>
 <li>
 Account growth and engagement rates.
 </li>
 <li>
 Content performance and reach.
 </li>
 <li>
 Client satisfaction and retention.
 </li>
 <li>
 Influencer campaign effectiveness.
 </li>
 <li>
 Achievement of campaign objectives and ROI
 </li>
 </ul>
</div>

HelloFresh

Job Description: You will be a key leader within the Influencer Marketing team and programs that are business critical for HelloFresh Group, driving our influencer and content strategy across North America. This role oversees emerging media channels in the growth partnerships organization across our brands: HelloFresh, Factor, Green Chef and EveryPlate - with a heavy focus (80%+) on HelloFresh. Our ideal candidate will be a thought leader and marketing/partnership expert &ndash; and will work cross functionally with peers across the organization. This is a high performance/high impact role driving growth at HelloFresh Group. Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations, analyzing influencer performance and driving efficient optimizations to achieve our ambitious customer acquisition goals for HelloFresh - owning and scaling learnings from HelloFresh to and from other brands in our portfolio. You will &hellip; Drive efficient customer acquisition working with our high volume influencer marketing channels. Directly manage multiple, complex partnerships with influencers and agencies across several influencer segments and help define strategic direction. Create campaign analyses using KPIs and test variables, including Sales, CR, CAC, etc. across multiple campaigns Develop and implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs. Communicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking, analysis and executive reports. Be accountable for best in class execution of Influencer Marketing in partnership with internal and external partners. Architect and implement sound processes, budget pacing &amp; stewardship, aggressive negotiations &amp; innovative deal structures that set brands up for rapid and sustainable growth. Develop meaningful creator relationships that engage audiences with our services and brands Put customer front and center and optimize channel UX in partnership with site/product team Proactively identify and implement data driven optimizations on an ongoing basis to drive performance improvement WoW and MoM in identified KPIs Partner closely with Data Science and Marketing Analytics to develop, implement and continuously validate robust measurement / attribution approaches. Proactively evaluate and identify opportunities for incremental growth. Act with curiosity and creativity. Innovate and lead new testing initiatives including new channel/partner launches (collaborating with other channels where relevant) to both validate performance and drive incremental growth. Explore new approaches, products, services and expansion opportunities that drive business strategy. Manage relationship(s) with external agencies as well as direct partners Evaluate, negotiate, onboard and proactively manage new / existing partners as needed Work cross functionally with relevant internal stakeholders on business cases, contracts, fee / commission oversight &amp; negotiations, RFP management, invoicing / auditing Partner with Brand Strategy, Creative, and our Social teams to develop influencer led content You are&hellip; A fearless relationship manager, earning trust with internal and external partners to nurture collaboration and build &quot;win-win&quot; partnerships. A marketing expert with &quot;test and learn&quot; experience and strong ability to document and share best practices. Innovative, resourceful &amp; solution oriented - proactively seeking input from peers and leaders in complex problem solving. Data driven. Advising and using data to explain performance and recommend optimizations or strategic changes. Continuously aligning team priorities to company and team objectives, setting expectations for success and allocating resources effectively. An efficient project manager with strong written and oral communication skills. Egoless, creating an inclusive environment that encourages ideas and promotes cross team collaboration. You have&hellip; 5-7 years of relevant professional experience with concrete, consistent results Experience in performance marketing or partnerships, with past experiences in US influencer marketing; In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies is a plus At least 2+ years of influencer and/or agency management, with experience leading &amp; influencing others Experience managing Partnership Ads (whitelisting, dark-posting) and negotiating paid usage rights with talent and agency partners directly Background in eCommerce and/or subscription business models is a plus Background in food and beverage, subscription or related verticals (cooking, etc) a plus Strong business writing skills Substantial experience working with performance marketing metrics (revenue share, CAC, incremental or marginal CAC, LTV, ROI). A proven track record in Influencer marketing campaign strategies and execution; robust playbook of available optimization and growth levers Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus High school diploma or GED &amp; Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required You'll get&hellip; Competitive salary, 401k with company match that vests immediately upon participation Generous PTO, including sabbatical, and parental leave of up to 16 weeks Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment Tuition reimbursement for continuing education (upon 2 years of service) Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+ Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

Manager, Influencer Marketing

The Fragrance Group

<div>
 
 
 
 About the Role
 
 
 
 
 The Fragrance Group is seeking a Brand Activation Manager to lead the launch and ongoing consumer engagement strategy for a new brand initiative. This is a high-visibility, hands-on role at the intersection of experiential marketing, brand activation, influencer strategy, and social community management. The right person is equally comfortable building a strategy and executing it on the ground.
 
 
 
 
 
 This role reports directly to the SVP of Sales with a dotted line to the Director of E-commerce and works closely with agency partners, internal creative resources, and cross-functional teams to bring the brand to life across every consumer touchpoint.
 
 
 
 
 
 
 
 What You Will Own
 
 
 
 
 
 Campaign and Activation Planning
 
 
 <ul>
 <li>
 Build and manage annual and seasonal brand activation calendars aligned with key marketing and launch milestones.
 </li>
 <li>
 Develop integrated strategies across experiential, influencer, retail, and social channels.
 </li>
 <li>
 Own timelines, budgets, and deliverables from concept through execution.
 </li>
 </ul>
 
 
 
 
 
 Experiential and Event Marketing
 
 
 <ul>
 <li>
 Plan and execute live events, pop-ups, and brand experiences end to end.
 </li>
 <li>
 Manage production logistics, vendor relationships, and on-site execution.
 </li>
 <li>
 Ensure every activation reflects brand standards and delivers measurable consumer engagement.
 </li>
 </ul>
 
 
 
 
 
 Social and Community Management
 
 
 <ul>
 <li>
 Own the brand's social presence and community engagement strategy across platforms.
 </li>
 <li>
 Develop content direction and manage the brand voice across all channels.
 </li>
 <li>
 Stay ahead of cultural trends and ensure the brand shows up authentically and relevantly in the social landscape.
 </li>
 <li>
 Comfort with appearing on camera for brand moments, activations, and ambassador content is required.
 </li>
 </ul>
 
 
 
 
 
 Influencer and Partnerships
 
 
 <ul>
 <li>
 Identify, develop, and manage influencer partnerships and brand ambassador relationships.
 </li>
 <li>
 Execute product seeding, gifting, and engagement programs.
 </li>
 <li>
 Ensure all creator content aligns with brand tone, standards, and compliance.
 </li>
 </ul>
 
 
 
 
 
 Retail and In-Store Activations
 
 
 <ul>
 <li>
 Support retailer collaborations and rollout activations across key domestic partners.
 </li>
 <li>
 Coordinate execution toolkits for field teams and ensure consistent brand representation across all retail touchpoints.
 </li>
 </ul>
 
 
 
 
 
 Project Management
 
 
 <ul>
 <li>
 Own the operational backbone of this role.
 </li>
 <li>
 Manage multiple concurrent workstreams, agency relationships, vendor timelines, and cross-functional deliverables simultaneously.
 </li>
 <li>
 Maintain accountability across every activation from brief through reporting.
 </li>
 </ul>
 
 
 
 
 
 Analytics and Reporting
 
 
 <ul>
 <li>
 Track performance across events, influencer programs, and social channels.
 </li>
 <li>
 Compile post-activation reports and apply insights to continuously optimize future programs.
 </li>
 <li>
 Present results and recommendations to senior leadership on a regular cadence.
 </li>
 </ul>
 
 
 
 
 
 
 What We Are Looking For
 
 
 
 <ul>
 <li>
 5+ years of experience in brand activation, experiential marketing, or a closely related field.
 </li>
 <li>
 Background in beauty, fragrance, fashion, or premium consumer goods strongly preferred.
 </li>
 <li>
 Proven ability to own multi-channel activations and cross-functional projects from concept through execution.
 </li>
 <li>
 Strong project management skills with the ability to manage competing priorities in a fast-moving environment.
 </li>
 <li>
 Experience owning activation budgets and vendor relationships with the ability to forecast costs and negotiate effectively.
 </li>
 <li>
 Comfort with social media and community management with an understanding of how to build brand presence authentically across platforms.
 </li>
 <li>
 Comfort being on camera for brand moments and ambassador content. This role will be a visible face of the brand in the market.
 </li>
 <li>
 Willingness to travel 20 to 30 percent of the time domestically and internationally.
 </li>
 </ul>
 
 
 
 
 
 
 Why Join
 
 
 
 
 Play a central role in launching an exciting new brand initiative from the ground up. Opportunity to shape the activation strategy and brand presence from day one. Collaborative environment with agency support, internal creative resources, and strong leadership partnership. Competitive compensation and full benefits package.
 
 
 
 
 
 
 
 Location and Work Model
 
 
 
 
 Onsite at New York City headquarters in Herald Square four days per week. Travel expectation 20 to 30 percent for activations, events, and key meetings.
 
 
 
 
 
 
 
 Compensation
 
 
 
 <ul>
 <li>
 Base salary range of $115,000 to $140,000 with flexibility for exceptional candidates plus performance bonus.
 </li>
 </ul>
 
 
 
 
 
 Application Statement
 
 
 
 We&rsquo;re looking for candidates who thrive on creativity, operational excellence, and delivering unforgettable brand experiences. If this sounds like you, apply today.
 
 
 
 
 
 
 
 Additional Job Application Terms
 
 
 
 
 
 This job is part of LinkedIn&rsquo;s Full-Service Hiring beta program. Eligibility is limited to candidates located in and performing services in the United States, excluding those based in Alaska, Hawaii, Nevada, South Carolina, or West Virginia.
 
 
</div>

Brand Activation Manager

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