insights manager

CARMA

<div>
 
 
 Overview:
 
 
 
 An Insights Manager at CARMA shall lead the end-to-end setup, management, and delivery of insight products for one of our most pivotal clients. They shall be responsible for ensuring the quality, clarity, and strategic value of all deliverables, acting as the bridge between the client and our internal teams.
 
 
 
 
 
 The role shall have a dual reporting line to both the Key Account Director as well as Insights Consultant MENA and shall be based on-site, at the client&rsquo;s location in
 
 Dammam, KSA
 
 . This setting supports close collaboration, ongoing knowledge exchange, and the development of strong client relationships.
 
 
 
 
 
 This role is ideal for someone genuinely passionate about insights&mdash;
 
 particularly media insights
 
 &mdash;who thrives on translating data into meaning, identifying patterns, and helping clients make more informed decisions. The successful candidate will have broad experience delivering
 
 media insights
 
 across sectors, with the ability to independently produce comprehensive analysis reports that drive actionable outcomes. Active engagement with the wider industry, including familiarity with frameworks like AMEC, is highly valued. While formal qualifications are welcomed, a strong sense of curiosity and a commitment to continuous learning are essential.
 
 
 
 
 
 Insights Managers are expected to manage the expectations of senior stakeholders internally as well as externally and to build strong partnerships with the client, coach and manage secondees based at the client location, and contribute to innovation&mdash;especially in integrating AI tools to enhance insight generation and efficiency.
 
 
 
 
 
 
 What you&rsquo;ll do:
 
 
 <ul>
 <li>
 Lead and manage ad-hoc insight reporting for our Tier 01 client, with on-site support for their evolving needs.
 </li>
 <li>
 Independently develop end-to-end analysis reports from the ground up, delivering actionable insights for senior stakeholders and effectively presenting the findings.
 </li>
 <li>
 Provide strategic input during key events, crises, and other high-impact moments
 </li>
 <li>
 Manage and oversee the on-site secondee team to ensure seamless client support and alignment with project goals
 </li>
 <li>
 Deliver a comprehensive and scalable measurement programme aligned with client objectives
 </li>
 <li>
 Build and maintain strong, long-term relationships with the client
 </li>
 <li>
 Leverage AI tools to boost insight generation and improve reporting processes
 </li>
 <li>
 Support proposal development, onboarding, and account growth initiatives
 </li>
 </ul>
 
 
 
 
 
 What you&rsquo;ll bring:
 
 
 <ul>
 <li>
 Experience delivering media insights across industries
 </li>
 <li>
 A passion for storytelling through data and evidence
 </li>
 <li>
 Strong skills in report writing and analysis, client communication, and project management.
 </li>
 <li>
 Familiarity with AMEC frameworks (qualification welcomed but not required)
 </li>
 <li>
 A collaborative, curious mindset with a drive to keep learning
 </li>
 </ul>
 
 
 
 
 
 Why CARMA?
 
 
 
 Our team is passionate about insights, supportive of each other, and committed to excellence. You&rsquo;ll be part of a collaborative and growing global team that is shaping the future of communications measurement.
 
</div>

Insights Manager

The Emirates Group

<div><h5 class="jobSectionHeader">Job Purpose
</h5>Our Corporate Communications, Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs and goals of our organisation across the globe, both internally and with our customers alike!
The Customer Insights Manager will oversee and manage the delivery of marketing and customer insights to inform efficient and effective marketing planning, for brand and commercial objectives. The role will identify insights that drive revenue, improve customer retention, improve brand effectiveness and elevate customer experience. They will deliver compelling analytical solutions that translate customer data into actionable insight, playing a critical role in further strengthening Emirates' customer-centric business model by elevating the level of consumer insights applied to the strategy and execution of marketing initiative. Lead the definition and implementation of customer segments and personas.
In this role you will :
<ul><li>Inspire the adoption, development and deployment of innovative and advanced customer insights techniques, tools and products.
</li><li>Lead key programs of work that drive a more structured and pro-active approach to tracking customer KPIs by developing and managing a suite of automated insights and dashboards that build a comprehensive and compelling narrative aligned to overall business objectives and goals.
</li><li>Continuously identify new opportunities for customer data acquisition across the airline that could be used for marketing purposes and align on priorities within CCM&amp;B.
</li><li>Work with the marketing data engineering teams to ensure new attributes are well-defined, thoroughly tested and deployed within the marketing ecosystem for insight and activation in various marketing activities.
</li><li>Build trusted relationships with key stakeholders across CCM&amp;B and in partnership, define and develop a unified marketing measurement model that provides a holistic, consistent approach to business measurement orchestrated across channels to improve performance, customer experience and to enable more effective planning and execution.
</li><li>Facilitate the creation of the customer segmentation framework in collaboration with the relevant digital, marketing, loyalty and product team counterparts.
</li><li>Play a key role in the development and administration of the segmentation models and own the commercial application and deployment of these models into our marketing technology ecosystem.
</li><li>Ensure customer dimensions can be tracked against all facets of performance.
</li><li>Responsible for analysing overall performance of customer level data-driven marketing across CCMB, service ad-hoc insight requests, and develop visual insight dashboards and reports for consumption by the rest of the department.
</li><li>Oversee and manage the marketing data platform.
</li><li>Be responsible for keeping an aligned view on definitions of customer attributes, within a data dictionary consumable by marketing teams.
</li><li>Effective day to day management of customer data related projects and priorities.
</li><li>Ensure on-time delivery of key solutions for our business customers, including regular progress reviews, tracking and reporting of business benefits and impact delivered through various initiatives and campaigns.
</li><li>Assist in other areas of support which may include both qualitative and quantitative research projects and ad-hoc business requests.
</li><li>Manage and maintain all standards and governance around the use of customer data within CCMB, ensuring compliance with company policies and legal frameworks.
</li><li>Maintain compliance to Emirates Group privacy principles and work with the Data Privacy Network Liaison within CCMB to ensure privacy and security of personal data is considered by design and default in all aspects of the role.
</li><li>Work collaboratively with Strategic Planning, Customer Strategy &amp; Retention and Marketing Analytics to develop and provide insights that can drive better optimized, efficient and effective marketing communications.
</li><li>Lead, motivate and develop the team to deliver world class customer insights. Provide expert guidance on the best practices for creating, interpreting and communicating analytical models and results to a broad audience.
</li><li>Improve team performance through continuous training initiatives and establish training tools and processes for the wider business user group to help maximise the understanding and adoption of customer insights.
</li></ul><h5 class="jobSectionHeader">Qualification
</h5>To be considered for this role, you must meet the below requirements:
<ul><li>Degree in Computer Science, Maths, Statistics or related quantitative field
</li><li>Hold over 8 years experience in analysing customer behaviour for marketing purposes, including insight generation and segmentation models
</li></ul>Knowledge and Skills:
<ul><li>Skilled in manipulating large and disparate datasets to produce actionable insights
</li><li>Strong technical foundations including excellent SQL skills
</li><li>Data visualisation skills with some exposure to any of the following technologies
</li><li>Data Studio, Looker or Power BI
</li><li>Broad understanding and experience working with digital marketing technologies such as Google, Marketing Cloud, Personalisation, CDPs and other digital execution platforms
</li><li>Excellent presentation and communication skills, with the ability to explain complex analysis and insights to non-technical audiences in a clear and positive manner
</li><li>Demonstrate project management experience including the ability to effectively manage multiple projects and workstreams, with attention to detail and accuracy
</li><li>Proven leadership and management skills in a large and complex organisation including managing people, vendor relationships and cross-functional business stakeholders.
</li></ul>At Emirates, we're committed to providing our employees with opportunities to grow and develop in their careers. So if you're looking for a challenging and rewarding opportunity, apply today and join our team!
<h5 class="jobSectionHeader">Salary &amp; benefits
</h5>Join us in a management role and enjoy an attractive tax-free salary. On top of our generous travel benefits, including discounted flights and hotel stays around the world, this managerial role also has an excellent leave and healthcare package. That&rsquo;s on top of transport benefits, life insurance and more. Find out what it&rsquo;s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers .</div>

Customer Insights Manager

Mattel EMEA

<div>
 
 CREATIVITY IS OUR SUPERPOWER.
 
 It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
 
 
 
 Job Purpose
 
 
 
 To lead the consumer and shopper insights function for the PEM region (Poland, Greece, Turkey, South Africa, Export Markets &amp; Middle East), ensuring alignment with the broader EMEA strategy. This role involves leading small team, managing insight projects, and developing strategic insights that inform brand and business decisions. The position works closely with local markets and the EMEA insights team to ensure that insights are actionable, decisive, and implemented swiftly to drive business outcomes. Agility in decision-making and the ability to influence stakeholders at all levels are key to the success of this role.
 
 
 Main Tasks and Accountabilities
 
 
 <ul>
 <li>
 Lead the Consumer, Business, and Shopper insights function for the PEM region, ensuring alignment with EMEA-wide objectives.
 </li>
 <li>
 Transform Market Insights into strong strategic plans to unlock opportunities and maximize volume in the region
 </li>
 <li>
 Make decisive strategic recommendations based on consumer insights to inform PEM&rsquo;s brand strategy, marketing decisions, and business outcomes.
 </li>
 <li>
 Manage a small team in delivering insights with agility, ensuring quick turnarounds and high impact across PEM markets.
 </li>
 <li>
 Ensure all insights are actionable and relevant, helping teams seize opportunities quickly and effectively.
 </li>
 <li>
 Influence key stakeholders across the PEM region and EMEA leadership by presenting compelling, data-driven insights that shape strategic decision-making.
 </li>
 <li>
 Collaborate with the EMEA insights team to maintain consistency in methodologies and frameworks, ensuring PEM-specific insights contribute to regional goals.
 </li>
 <li>
 Present key findings to PEM leadership, delivering persuasive, clear, and concise reports that guide strategic decisions.
 </li>
 <li>
 Oversee the planning and execution of both qualitative and quantitative research projects, ensuring efficient and agile project management.
 </li>
 <li>
 Monitor category and brand performance at retail, providing sharp, actionable insights to local teams (Sales, Finance, Marketing) and contributing to broader EMEA projects.
 
 
 </li>
 </ul>
 
 What We&rsquo;re Looking For
 
 
 
 <ul>
 <li>
 University degree in social science, business administration, or a related field.
 </li>
 <li>
 At least 4-6 years of experience in a similar role, focused on strategy development and insights within a smaller region (PEM or similar).
 </li>
 <li>
 Experience in transforming Insights into powerful strategic plans to unlock opportunities and maximize business
 </li>
 <li>
 Experience leading a small team and conducting research projects, with a focus on market, consumer, and shopper insights.
 </li>
 <li>
 Experience working in a matrix organization and aligning regional strategies with broader EMEA business goals.
 </li>
 <li>
 Proven ability to influence stakeholders and lead strategy development, demonstrating agility and quick, informed decision-making in a multicultural environment.
 
 
 </li>
 </ul>
 
 Skills Required
 
 
 
 <ul>
 <li>
 Strong leadership skills with the ability to manage a small team and make quick, informed decisions that drive key initiatives forward.
 </li>
 <li>
 Decisive and proactive in communicating insights to a range of stakeholders, including local leadership, brand teams, and research partners.
 </li>
 <li>
 Agility in decision-making and ability to pivot strategies quickly in a fast-paced environment.
 </li>
 <li>
 Exceptional influencing skills to engage and persuade stakeholders across different levels and departments, driving the adoption of insights-based strategies.
 </li>
 <li>
 Results-driven, self-motivated, with a strong ability to lead initiatives and act swiftly to meet business objectives.
 </li>
 <li>
 Excellent interpersonal skills, capable of managing relationships and fostering collaboration across different regions and departments.
 </li>
 <li>
 Strong project management skills with the ability to multitask and prioritize effectively in a dynamic environment.
 </li>
 <li>
 Experience working with syndicated data sources and research vendors, ensuring clarity and alignment on project goals.
 </li>
 <li>
 Understanding of marketing strategies, budgeting processes, and consumer behavior analysis.
 </li>
 <li>
 Proficient in MS Office, with experience in business intelligence tools (e.g., Tableau) being an advantage.
 </li>
 <li>
 Knowledge of local PEM languages and culture is valuable.
 
 
 </li>
 </ul>
 Don&rsquo;t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you&rsquo;re excited about this role but your past experience doesn&rsquo;t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles.
 
 
 
 How We Work
 
 
 
 We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
 
 
 <ul>
 <li>
 We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
 </li>
 <li>
 We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
 </li>
 <li>
 We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
 
 
 </li>
 </ul>
 
 Our Approach to Flexible Work:
 
 
 We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
 
 
 
 Who We Are
 
 
 
 Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
 
 
 Mattel&rsquo;s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
 
 
 Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .
 
 
 Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
 
 
 Videos to watch
 
 
 The Culture at Mattel
 
 
 Corporate Philanthropy
</div>

Commercial Intelligence & Insights Manager

NielsenIQ

<div><div><div>Accountabilities
(The accountabilities listed below are only indicative, they are not meant to be exhaustive)<ul><li>
Accountable for developing relationship with key client and service their research requirements.</li><li>
Demonstrate expertise across research types &ndash; Brand health tracking, C-SAT/Myster Shopping, Usage &amp; Attitude, Custom Adhoc work.</li><li>
Being involved in all research related stages like questionnaire development, data analysis, report writing and client presentation, to drive the project smooth execution independently or with support of team members (given the nature &amp; scale of the project)</li><li>
Provide advice / mentor team members on project execution and managing client expectations.</li><li>
Handle client queries or complaints, provide advice and consultation to stakeholders (internal / external</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Qualifications</h2></div><div>
Role Expectations (Knowledge &amp; Skillsets)<ul><li>
5+ years relevant working experience. Experience in Market Research with the quantitative research projects is a must.</li><li>
Strong clients focus &amp; understanding of research techniques to enable meaningful conversations with all client stakeholders and ensure accurate representation of the data in reporting and insights.</li><li>
Proficiency in creating and delivering presentations in Arabic is essential</li><li>
Ability to understand all technical aspects of the research to carry out internal and client-based conversations.</li><li>
Understanding of analysis tools and data interpretation, excellent numerical skills</li><li>
Able to mentor and guide team members, influence and persuade and to develop long term sustainable relationships</li><li>
Excellent presentation development skills coupled with strong presentation delivery skills - Confident presenting skills to deliver insights, stories and actions in face to face or group presentations.</li><li>
Displays maturity and creative problem-solving skills in handling crises.</li><li>
Able to operate in a multi-cultural environment and handle multiple stakeholders internally and externally.</li><li>
Proficiency in creating and delivering presentations in Arabic is essential.</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Additional Information</h2></div><div></div><div>
Our Benefits<ul><li>
Flexible working environment</li><li>
Volunteer time off</li><li>
LinkedIn Learning</li><li>
Employee-Assistance-Program (EAP)</li></ul>

About NIQ
NIQ is the world&rsquo;s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights&mdash;delivered with advanced analytics through state-of-the-art platforms&mdash;NIQ delivers the Full View&trade;. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world&rsquo;s population.
For more information, visit NIQ.com
Want to keep up with our latest updates? 


Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion</div></div></div>

Consumer Data Insights – Manager

Google Operations Center

<div>
 
 Join Us!
 
 
 
 At Google Operations Center we help Google users and customers solve problems and achieve their goals&mdash;all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join us!
 
 
 As an Analytics &amp; Insights Manager, you will drive measurement and analysis that support marketing programs. You will utilize insights to enable marketers to develop valuable and highly effective programs. You are primarily responsible for overseeing, managing and evaluating the effectiveness of the workflows operations team.
 
 
 
 
 Position Responsibilities
 
 
 
 
 <ul>
 <li>
 Monitor overall success of workflow service delivery and maintain overall accountability for the request fulfillment process for a specific workflow
 </li>
 <li>
 Review performance data from the operations teams to evaluate the effectiveness of individual influencers
 </li>
 <li>
 The person is expected to lead on technical discussions as well as lead a team and provide the technical guidance and support and also ensure that the team have all necessary resources to perform delivery work
 </li>
 <li>
 Document any process improvement opportunities, and submit this information to quality management
 </li>
 <li>
 Serve as incident coordinator and confirm the reporting incident validity, category, and priority level and assign incidents to the correct group or resource for close out
 </li>
 <li>
 Assess the feasibility of proposed problem resolutions, including the resource availability and potential schedules; review and approve workarounds and resolutions
 </li>
 <li>
 Determining, creating, and implementing internal process improvements, such as redesigning infrastructure for increased scalability, improving data delivery, and automating manual procedures.
 </li>
 <li>
 This role also needs to have critical problem solving skills with the data technology related problems and bring innovation to all problems coming their way.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 
 Minimum Qualifications
 
 
 
 
 <ul>
 <li>
 Experience in cross-functional Collaboration, Agile Software Development &amp; Product Lifecycle Management.
 </li>
 <li>
 Experience in Structured Query Language (SQL), Data Visualization (Tableau, Power BI, Data Studio etc)
 </li>
 <li>
 4-5 years of experience in people management
 </li>
 <li>
 Experience in leading, mentoring &amp; coaching technical teams and ability to partner cross-functionally with technical and business stakeholders.
 </li>
 <li>
 Expert-level proficiency in writing complex SQL queries across various databases (e.g., MySQL, PostgreSQL, Oracle) to extract, transform, and analyze data
 </li>
 <li>
 Intermediate knowledge of data warehousing concepts (i.e., technical architectures, infrastructure components, estimated time to launch, and reporting/analytics tools and environments).
 </li>
 <li>
 Excellent critical thinking and problem solving skills
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage
 </li>
 <li>
 We support your family with gender-neutral baby bonding leave, 26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
 </li>
 <li>
 Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences
 
 
 </li>
 </ul>
 Information collected and processed as part of your Google Operations Center (GOC) jobs profile, and any job applications you choose to submit, is subject to GOC's Applicant and Candidate Privacy Policy.
 
 
 Google Operations Center (GOC) is committed to equal employment opportunities regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status or any other basis protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
 
 
 To ensure a barrier-free interview, please mention any required assistance or specific arrangements in your application and confirm them with your recruiter.
 
 
 To all recruitment agencies: Google Operations Center (GOC) does not accept agency resumes. Please do not forward resumes to our jobs alias, GOC employees, or any other organization location. GOC is not responsible for any fees related to unsolicited resumes.
 
 
 
 Thanks for your interest in this opportunity! Our recruitment team will contact you if your profile is a good fit for the role. If you don't hear from us within 2-3 weeks, please consider your application unsuccessful at this time. We value your patience throughout this time. For any questions, feel free to reach out to us at goc-candidate-global@googleoperationscenter.com.
 
</div>

Analytics & Insights Manager - Marketing Analytics

ALLEN

<div>
 
 
 Job Responsibilities:
 
 
 <ul>
 <li>
 
 Manage Quant + Qual Research:
 
 Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.
 </li>
 <li>
 
 Drive Growth Insights:
 
 Market sizing, opportunity identification, competitive landscaping, and
 </li>
 </ul>
 
 market/category entry studies.
 
 <ul>
 <li>
 
 Execute with Ownership:
 
 Moderate FGDs/IDIs (English &amp; Hindi), design surveys, manage fieldwork, ensure robust data quality.
 </li>
 <li>
 
 Turn Data into Action:
 
 Analyze results, synthesize insights, and provide clear, actionable recommendations.
 </li>
 <li>
 
 Collaborate &amp; Influence:
 
 Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking.
 </li>
 <li>
 
 Liaise with agency partners/vendors:
 
 Ensure high-quality and timely outputs from external partners
 </li>
 </ul>
 
 
 
 
 
 
 
 
 What we are looking for:
 
 
 <ul>
 <li>
 
 Experience:
 
 6&ndash;10 years in consumer insights / market research (agency + client side mix) preferred but not mandatory
 </li>
 <li>
 
 Expertise:
 
 Quant &amp; qual research, moderation, survey design, analytics, report writing, insight storytelling
 </li>
 <li>
 
 Mindset:
 
 Entrepreneurial, proactive, high ownership, bias for action, problem solver
 </li>
 <li>
 
 Business Acumen:
 
 Ability to link insights to growth strategies and influence stakeholders
 </li>
 <li>
 
 Languages:
 
 Fluent in English &amp; Hindi
 </li>
 <li>
 
 Mobility:
 
 Willing to travel for research and market immersions
 </li>
 </ul>
 
 
</div>

Consumer Insights Sr. Manager

Hamad International Airport

<div>
 
 
 
 About the role:
 
 
 
 
 Hamad International Airport is seeking a highly skilled and creative individual to join our team as
 
 Manager Research and Insights
 
 . If you thrive turning data direction, lead insights that&rsquo;s shape the future and can help us to achieve this ambition by:
 
 
 
 
 <ul>
 <li>
 Leading the marketing and communications insights function at HIA, supporting both B2C and B2B audiences. The role delivers integrated research, KPI frameworks, and performance intelligence across Brand, Communications, Events, and Sponsorships.
 </li>
 <li>
 Defines and evolves insight strategies, oversees multi-method research programmes, and drives weekly, monthly, and quarterly reporting to enable data-driven decision-making.
 </li>
 <li>
 Collaborates cross-functionally with internal teams, Qatar Airways Group, and its subsidiaries to align methodologies, ensure data integrity, and embed insights into strategic planning.
 </li>
 <li>
 Define the research and insights strategy by identifying priorities, stakeholder needs, and KPIs to embed data-driven planning across Marketing and Communications.
 </li>
 <li>
 Develop and implement the annual insights roadmap aligned with HIA&rsquo;s global positioning and strategic objectives across B2C and B2B audiences.
 </li>
 <li>
 Define, iterate, and govern brand and communications KPIs to ensure relevance, alignment, and impact across all Marketing and Communications functions.
 </li>
 <li>
 Embed AI-driven tools and predictive analytics, such as forecasting models, persona clustering, and market trend detection, into insight strategy to enhance agility and foresight.
 </li>
 <li>
 Benchmark HIA&rsquo;s brand and stakeholder positioning against leading regional and international peers to identify global best practices and inform differentiation strategies.
 </li>
 </ul>
 
 
 
 
 
 About you:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in a relevant field such as Business, Statistics, Research, Data Science, or Marketing or Equivalent with Minimum 8 years of job-related experience.
 </li>
 <li>
 Proven track record of leading research and insights in marketing, communications, or customer-facing industries.
 </li>
 <li>
 Expertise in managing end-to-end research programmes (qual and quant)
 </li>
 <li>
 Advanced project and vendor management capabilities.
 </li>
 <li>
 Proficiency with tools such as Tableau, Power BI, SPSS, and Qualtrics.
 </li>
 </ul>
 
 
</div>

Manager Research and Insights

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