insights manager

CARMA

<div>
 
 
 CARMA
 
 is a globally-trusted media intelligence leader with decades of experience helping PR and communications professionals monitor what matters, measure what's meaningful, and demonstrate the value of their work. We combine cutting-edge technology, including AI-enabled media monitoring across print, online, broadcast, and social channels in 100+ languages, with deep human expertise to deliver actionable insights that inform strategy and drive business-critical decisions. With a diverse global team supporting thousands of organisations worldwide, CARMA empowers partners to turn complex media data into clarity and context, elevate the impact of earned media, and deepen understanding of stakeholder influence across markets.
 
 
 
 
 
 
 Role Overview
 
 
 
 An Insights Manager at CARMA will lead the end-to-end setup, management, and delivery of insight products for one of our most pivotal clients. This role is responsible for ensuring the quality, clarity, and strategic value of all deliverables, acting as the critical bridge between the client and CARMA's internal teams.
 
 
 
 
 
 The role carries a dual reporting line to the Key Account Director and the Insights Consultant, MENA, and is delivered as an
 
 on-site secondment
 
 at the client's location in
 
 Dammam, KSA
 
 . This embedded model supports close collaboration, rapid knowledge exchange, and the development of strong, trusted client relationships.
 
 
 
 
 
 This position is ideal for someone genuinely passionate about insights&mdash;particularly media insights&mdash;who thrives on translating complex data into meaning, identifying patterns, and enabling confident, informed decision-making. The successful candidate will bring broad experience delivering media insights across sectors and will be comfortable independently producing comprehensive, executive-level analysis that drives action.
 
 
 Active engagement with the wider insights and communications industry is highly valued, including familiarity with recognised measurement frameworks such as AMEC. While formal qualifications are welcomed, curiosity, critical thinking, and a commitment to continuous learning are essential.
 
 
 
 
 
 Insights Managers are expected to confidently manage senior stakeholders both internally and externally, build strong client partnerships, coach and manage secondees based on-site, and contribute to innovation&mdash;particularly through the effective use of AI tools to enhance insight generation, quality, and efficiency.
 
 
 
 
 
 
 Role &amp; Responsibilities
 
 
 <ul>
 <li>
 Lead and manage ad-hoc and ongoing insight reporting for a Tier 01 client, providing on-site support aligned to evolving business needs
 </li>
 <li>
 Independently develop end-to-end analysis and insight reports from the ground up, delivering clear, actionable recommendations for senior and executive stakeholders
 </li>
 <li>
 Provide strategic insight and counsel during key moments, including high-profile events, issues, and crises
 </li>
 <li>
 Manage and oversee the on-site secondee team to ensure seamless client support, consistency of output, and alignment with project objectives
 </li>
 <li>
 Design and deliver a comprehensive, scalable measurement programme aligned to the client's strategic goals
 </li>
 <li>
 Build and maintain strong, trusted, long-term relationships with client stakeholders
 </li>
 <li>
 Leverage AI-enabled tools and platforms to enhance insight generation, improve efficiency, and evolve reporting methodologies
 </li>
 <li>
 Support proposal development, client onboarding, and account growth initiatives as required
 </li>
 </ul>
 
 
 
 
 
 Experience Required
 
 
 <ul>
 <li>
 Demonstrated experience delivering media insights across industries, with the ability to turn complex datasets into clear strategic narratives
 </li>
 <li>
 A strong passion for
 
 storytelling through data
 
 , evidence-based analysis, and insight-led decision-making
 </li>
 <li>
 The ability to independently produce
 
 executive-level reports
 
 , with excellent writing, synthesis, and presentation skills
 </li>
 <li>
 Experience gained either agency-side or
 
 client-side
 
 , including backgrounds such as media analysis, journalism, reporting, or editorial roles where clarity, accuracy, and senior-level communication are critical
 </li>
 <li>
 Strong understanding of
 
 audience analysis and online media
 
 , including digital performance, engagement, and narrative dynamics
 </li>
 <li>
 Familiarity with AMEC frameworks (formal certification welcomed but not required)
 </li>
 <li>
 Excellent client communication, project management, and stakeholder management skills
 </li>
 <li>
 A collaborative, curious mindset with a strong drive for learning, innovation, and continuous improvement
 </li>
 </ul>
</div>

Insights Manager

Carma

<div>CARMA is a globally-trusted media intelligence leader with decades of experience helping PR and communications professionals monitor what matters, measure what&rsquo;s meaningful, and demonstrate the value of their work. We combine cutting-edge technology, including AI-enabled media monitoring across print, online, broadcast, and social channels in 100+ languages, with deep human expertise to deliver actionable insights that inform strategy and drive business-critical decisions. With a diverse global team supporting thousands of organisations worldwide, CARMA empowers partners to turn complex media data into clarity and context, elevate the impact of earned media, and deepen understanding of stakeholder influence across markets.
Overview
An Insights Manager at CARMA will lead the end-to-end setup, management, and delivery of insight products for one of our most pivotal clients. This role is responsible for ensuring the quality, clarity, and strategic value of all deliverables, acting as the critical bridge between the client and CARMA&rsquo;s internal teams.
The role carries a dual reporting line to the Key Account Director and the Insights Consultant, MENA, and is delivered as an on-site secondment at the client&rsquo;s location in Dammam, KSA. This embedded model supports close collaboration, rapid knowledge exchange, and the development of strong, trusted client relationships.
This position is ideal for someone genuinely passionate about insights&mdash;particularly media insights&mdash;who thrives on translating complex data into meaning, identifying patterns, and enabling confident, informed decision-making. The successful candidate will bring broad experience delivering media insights across sectors and will be comfortable independently producing comprehensive, executive-level analysis that drives action.
Active engagement with the wider insights and communications industry is highly valued, including familiarity with recognised measurement frameworks such as AMEC. While formal qualifications are welcomed, curiosity, critical thinking, and a commitment to continuous learning are essential.
Insights Managers are expected to confidently manage senior stakeholders both internally and externally, build strong client partnerships, coach and manage secondees based on-site, and contribute to innovation&mdash;particularly through the effective use of AI tools to enhance insight generation, quality, and efficiency.
What you&rsquo;ll do<ul><li>
Lead and manage ad-hoc and ongoing insight reporting for a Tier 01 client, providing on-site support aligned to evolving business needs</li><li>
Independently develop end-to-end analysis and insight reports from the ground up, delivering clear, actionable recommendations for senior and executive stakeholders</li><li>
Provide strategic insight and counsel during key moments, including high-profile events, issues, and crises</li><li>
Manage and oversee the on-site secondee team to ensure seamless client support, consistency of output, and alignment with project objectives</li><li>
Design and deliver a comprehensive, scalable measurement programme aligned to the client&rsquo;s strategic goals</li><li>
Build and maintain strong, trusted, long-term relationships with client stakeholders</li><li>
Leverage AI-enabled tools and platforms to enhance insight generation, improve efficiency, and evolve reporting methodologies</li><li>
Support proposal development, client onboarding, and account growth initiatives as required</li></ul> 

Requirements 
<ul><li>
Demonstrated experience delivering media insights across industries, with the ability to turn complex datasets into clear strategic narratives</li><li>
A strong passion for storytelling through data, evidence-based analysis, and insight-led decision-making</li><li>
The ability to independently produce executive-level reports, with excellent writing, synthesis, and presentation skills</li><li>
Experience gained either agency-side or client-side, including backgrounds such as media analysis, journalism, reporting, or editorial roles where clarity, accuracy, and senior-level communication are critical</li><li>
Strong understanding of audience analysis and online media, including digital performance, engagement, and narrative dynamics</li><li>
Familiarity with AMEC frameworks (formal certification welcomed but not required)</li><li>
Excellent client communication, project management, and stakeholder management skills</li><li>
A collaborative, curious mindset with a strong drive for learning, innovation, and continuous improvement</li></ul></div>

<div>
 At JTI we celebrate differences, and everyone truly belongs.
 
 46,000 people from all over the world
 
 are continuously building their unique success story with us.
 
 83% of employees feel happy
 
 working at JTI.
 
 
 To make a difference with us, all you need to do is bring your
 
 human best.
 
 
 
 What will your story be? Apply now!
 
 
 
 Learn more jti.com
 
 
 
 
 Strategic Insights Manager
 
 
 
 Reporting to the Strategic Insights Lead, this role contributes significantly to promoting consumer centricity and deepening consumer insights within the Marketing and Sales teams, focusing on the RRP category. The successful candidate will demonstrate sharp business intuition and a data-driven approach to integrate data and trends. As a trusted collaborator, you will support cross-functional teams in forming robust strategies and impactful programs that improve JTI&rsquo;s competitive standing.
 
 
 
 Position
 
 
 
 As the Strategic Insights Manager, you will
 
 
 <ul>
 <li>
 Lead the end‑to‑end Egypt Research Agenda, aligning projects to strategic goals and market opportunities
 </li>
 <li>
 Continuously review and evolve research methodologies, adopting creative strategies and optimizing agency partnerships and budgets
 </li>
 <li>
 Apply rigorous quality controls to ensure data accuracy and challenge partners to use outstanding methods
 </li>
 <li>
 Build performance measurement frameworks to evaluate D2C initiatives, events, activations, trade programs, and communications
 </li>
 <li>
 Provide market and consumer insights to support portfolio strategy, pricing decisions, performance reviews, and arguments
 </li>
 <li>
 Collaborate closely with Marketing, Sales, Finance, and engage regional/HQ counterparts to enable data‑driven decisions
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Master&rsquo;s degree or equivalent experience in Marketing, Business Administration, or a related field
 </li>
 <li>
 3&ndash;5 years of research experience within FMCG or a multinational organization
 </li>
 <li>
 Strong expertise in qualitative/quantitative research, pricing studies, and retail audits
 </li>
 <li>
 Advanced skills in PowerPoint and Excel; proficient in Microsoft Office
 </li>
 <li>
 Advanced analytical and data interpretation skills; ability to translate business needs into research objectives and actionable insights
 </li>
 <li>
 Solid project management, with high self‑discipline; effective verbal and written communication and presentation skills
 </li>
 <li>
 Proficient in English
 </li>
 <li>
 Attentive to specifics, adaptable to complexity, creative, and collaborative
 </li>
 <li>
 Desirable multi‑market experience, familiarity with international brands, knowledge of the tobacco industry, background in pricing research, and good understanding of Marketing &amp; Sales
 
 
 </li>
 </ul>
 
 What To Expect
 
 
 
 Expect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Advisor.
 
 
 Are you ready to join us? Build your success story at JTI. Apply now!
 
 
 Next Steps
 
 
 After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor &gt; Assessment tests &gt; Interviews &gt; Offer. Each step is eliminatory and may vary by role type.
 
 
 At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
</div>

Strategic Insights Manager

BISSELL

<div>Overview:
<div>
The Associate Consumer Insights Manager supports the generation of foundational consumer insights that inform upstream product development, including ideation, concept development, and optimization. This role partners closely with Advanced Development, Design and upstream category marketing teams to ensure early-stage decisions are grounded in a strong understanding of consumer needs, behaviors, and unmet opportunities.</div><div></div><div> 
This position plays a critical role in translating consumer learning into actionable input for product pipelines by executing research, synthesizing insights, and supporting qualification of concepts prior to downstream investment (via the insights playbook). The Associate Consumer Insights Manager operates as an emerging Voice of the Consumer, contributing insight-led thinking while building expertise in research design, analysis, and storytelling.</div>
Responsibilities:
<ul><li>Execute qualitative and quantitative consumer research to support upstream product development, including ideation, concept testing, and product optimization (following the prescribed Insights playbook).</li><li>
Partner with Advanced Development, Design and upstream category marketing teams to clarify business questions and translate them into effective research approaches.</li><li>
Support early-stage insight generation by identifying consumer needs, tensions, and usage behaviors relevant to product innovation.</li><li>
Contribute to the development and refinement of product concepts through consumer feedback, iterative testing, and learning plans.</li><li>
Assist in evaluating product experiences (BISSELL and competitive) through usability testing, in-home usage, and concept optimization studies.</li><li>
Analyze research data and synthesize findings into clear, actionable insights that inform product and portfolio decisions.</li><li>
Develop insight summaries and presentations that effectively communicate implications for design, positioning, and feature prioritization.</li><li>
Manage research projects, including timelines, vendors, and deliverables, with guidance from senior insights leaders.</li><li>
Leverage existing research platforms, tools, and AI-enabled capabilities to enhance insight generation and efficiency.</li><li>
Support the broader insights team by contributing to foundational learning agendas and best practices.</li><li>
Act as a developing consumer advocate by ensuring consumer perspective is represented in early product discussions.</li></ul>
Qualifications:

REQUIRED EXPERIENCE/EDUCATION:
<ul><li>Degree minimum: Bachelor&rsquo;s degree</li><li>
Specific concentration: Market Research or related</li><li>
Experience level: Minimum of 3-5 years in consumer insights, market research or related product development roles</li></ul><div>
PREFERRED EXPERIENCE/EDUCATION:</div><ul><li>
Experience supporting product development or innovation-focused research</li><li>
Exposure to concept testing, usability testing, or iterative product learning</li><li>
Experience working with external research vendors or internal analytics partners</li></ul><div>
SPECIALIZED TRAINING OR SKILLS REQUIRED:</div><ul><li>
Expertise in quantitative research design and analytics; working knowledge of qualitative methods</li><li>
Strategic thinker with a strong ability to link insights to business impact</li><li>
Strong communication and storytelling skills, both written and verbal</li><li>
Comfortable working independently and managing multiple projects</li><li>
Proficient in Microsoft Office (Excel, PowerPoint, Word); familiarity with research tools/platforms</li><li>
Genuine passion for pets and interest in improving the lives of pet families through product innovation</li></ul><div>
WHAT'S NEXT, APPLY NOW! 
BISSELL is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law</div></div>

Associate Consumer Insights Manager

Charcuterie Artisans

<div><div>The Category &amp; Insights Manager will be responsible for analyzing market data, shopper behavior, and retail trends to inform strategic decisions across sales, marketing, and innovation. You&rsquo;ll play a critical role in identifying growth opportunities, building category leadership with retail partners, and delivering compelling, insight-driven narratives that influence internal and external stakeholders.</div>
<h3 class="jobSectionHeader">Duties/Responsibilities:</h3><ul><li>
Own and manage syndicated data sources to track category, brand, and competitor performance.</li><li>
Analyze retail sales trends, distribution, pricing, and merchandising to identify growth drivers and white space opportunities.</li><li>
Partner with Sales to build category management stories and customer-specific presentations that drive retail buy-in.</li><li>
Conduct consumer and shopper insights research (quantitative and qualitative) to understand behaviors, preferences, and motivations around charcuterie and entertaining occasions.</li><li>
Develop dashboards, scorecards, and monthly reports that synthesize key performance metrics and actionable insights.</li><li>
Support new product innovation and brand strategy with data-driven insights and category rationale.</li><li>
Collaborate cross-functionally with Sales, Marketing, Innovation, and Finance to align data strategy with business goals.</li><li>
Stay ahead of food and lifestyle trends relevant to charcuterie, snacking, and entertaining to anticipate shifts in consumer demand.</li></ul><h3 class="jobSectionHeader">
Required Skills/Abilities:</h3><ul><li>
Proficiency with syndicated data platforms (Nielsen, IRI, SPINS, or similar) and shopper panel tools.</li><li>
Strong Excel and PowerPoint skills; familiarity with BI tools (e.g., Power BI, Tableau) is a plus.</li><li>
Exceptional analytical, storytelling, and presentation skills&mdash;able to turn complex data into compelling insights.</li><li>
Deep understanding of retail dynamics, category strategy, and shopper marketing.</li><li>
Experience working with grocery, mass, natural, and/or specialty retail channels.</li><li>
Passion for food, entertainment, and the evolving consumer landscape.</li></ul><h3 class="jobSectionHeader">
Education and Experience:</h3><ul><li>
Bachelor&rsquo;s Degree or equivalent.</li><li>
5+ years of experience in category management, business analytics, or consumer insights, preferably in CPG or food/beverage.</li><li>
Experience working with grocery, mass, natural, and/or specialty retail channels.</li></ul>

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</div>

Category and Insights Manager

Kraft Heinz

<div><h2 class="jobSectionHeader">Job Description
</h2>We have an excellent opportunity available for an experienced Consumer Insights professional to make a difference at Kraft Heinz.
ou&rsquo;ll work in an impactful team- alongside peers, always trying to reach the next level. You&rsquo;ll be reporting into the MEA Marketing Director. Get ready for a lot of exposure to senior internal stakeholders across our Middle East &amp; Africa business. 
 
In brief- you will be responsible for the delivery of consumer insights - to drive demand and grow consumption, test innovations of Heinz by putting consumers at the heart of everything we do- generating consumer insight to establish &ldquo;one view of the consumer&rdquo;. 
 
Responsibilities:
<ul><li>Turn consumer- trend and business performance data into compelling insights- which are actionable &amp; relevant
</li><li>Collaborate with category &amp; marketing teams- agencies &amp; the international insight team to bring one view of the consumer from a range of different data sources to make more informed and consumer led decisions
</li><li>Measure the impact of marketing by tracking brand performance- competitor activity and campaign evaluation
</li><li>Find opportunities to drive further growth in category development &amp; innovation
</li><li>Designing- delivering- and reporting on a range of continuous and ad hoc research e.g. concept &amp; copy tests
</li><li>Manage key supplier relationships for the BU (Nielsen- Kantar- Ipsos)
</li><li>Using syndicated data to answer business needs and drive growth
</li><li>The overall project management insights projects, ensuring impactful results, and supporting the rollout of our Category Insight strategy.
</li><li>Ensure that Insight work is delivered in a timely and efficient manner.
</li><li>Support the marketing category teams, ensuring that research results are turned into insights and meaningful actions.
</li><li>Example of key projects that you will support running: consumers understanding, innovation development and validation, brand activation well as performance understanding.
</li></ul>What you bring:
<ul><li>Established track record in consumer insights- interpreting data into meaningful information and actions.
</li><li>Highly proficient consumer researcher displaying a broad &amp; diverse range of knowledge/application skills across the full range of consumer research disciplines (qualitative &amp; quantitative- continuous &amp; ad hoc)
</li><li>Commercially minded- understanding marketing principles and how brands are managed in order to grow
</li><li>Highly numerate with advanced analytical skills &amp; ability to prepare reports and presentations to tight deadlines
</li><li>Ability to Simplify
</li><li>Effective Communicator
</li><li>Strategic thinker
</li><li>Analytical
 </li><li>Curious- open- creative
</li><li>Resilience
</li><li>7 years of experience in Research Field.
</li></ul><h2 class="jobSectionHeader">Location(s)
</h2>El Tagamoa El Khames Commercial Office 
 
 
Kraft Heinz is an Equal Opportunity Employer &ndash; Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes .</div>

Consumer Insights Manager MEA

SoHo Experiential

<div>We&rsquo;re looking for a strategic and hands-on Marketing Manager to lead our agency&rsquo;s marketing efforts across from thought leadership content to social media. This role sits at the intersection of brand, growth, and future-thinking, responsible for shaping how the agency shows up in the market and ensuring our voice is consistent, relevant, and differentiated. 
You&rsquo;ll own our content ecosystem end-to-end, from concept to execution, helping position our leaders and clients as industry authorities while driving awareness and inbound interest. 
This role will report to the Director of Strategic Growth and will be on the Growth team. 
Responsibilities:
New Business Support<ul><li> Partner closely with the Growth team to support the new business pipeline</li><li> Develop tailored pre-call and pre-meeting reports for prospective clients</li><li> Conduct competitive audits and category research to inform strategy and positioning</li><li> Maintain SoHo&rsquo;s CRM system, including managing inbound leads within HubSpot and assigning lifecycle stages and track engagement</li><li> Use predictive analytics and AI email agents to monitor signals for purchasing intent, identify warm prospects and align outreach accordingly</li><li> Write, design, and execute cold-outreach email automations tied to lead behavior</li><li> Manage delegated projects via Monday</li></ul> 
Thought Leader Marketer<ul><li> Develop and manage the agency&rsquo;s annual thought leadership calendar
</li><li> Shape marketing narratives around trends, insights, and proprietary research
</li><li> Collaborate with leadership to translate POVs into publishable content (copy and images) via SoHo&rsquo;s weekly:</li></ul>
o Email newsletter (published via HubSpot)
o Blog article (published on Squarespace)<ul><li> Collaborate with the team on the launch of major reports (e.g., trend or industry studies)</li><li> Develop landing pages, downloads, and nurture funnels tied to thought leadership</li><li> Identify and submit to industry awards aligned to SoHo&rsquo;s programs</li></ul> 
Social Media Strategy &amp; Execution<ul><li> Own and execute organic social media strategy across LinkedIn, Reddit, and Instagram</li><li> Advise on social storytelling strategy informed by trends and platform evolution</li><li> Write, design and publish all social content (carousels, short-form video, and campaign visuals) on behalf of the agency
</li><li> Schedule and publish all SoHo social content via HubSpot</li><li> Identify high-value SoHo-created event moments for future content, reels, and research use</li><li> Track performance and optimize social content based on engagement metrics via HubSpot analytics</li><li> Develop paid social campaigns on LinkedIn to support report launches, events, and growth initiatives
</li><li> Monitor engagement on all social posts</li></ul> 
Website &amp; Case Study Management<ul><li> Manage website content within Squarespace, including publishing Insights articles and research reports.</li><li> Collaborate with Client Services and Creative to develop case studies, ensuring a clear narrative, strong visual hierarchy, brand consistency</li><li> Tailor our SEO strategy to best reflect what people are looking for based on search intent signals</li><li> Work with Client Services to develop shot lists and content capture priorities aligned with marketing and case study needs</li></ul> 
Videography &amp; Photography Management<ul><li> Collaborate with Client Services to procure photo and video capture at applicable SoHo activations and events</li><li> Organize event assets for use across teams</li></ul> 
What You Bring to the Table:
<ul><li> 4+ years in marketing, ideally within an agency or B2B environment</li><li> Strong writing and editorial skills for developing thought leader content</li><li> Experience with developing and launching social media content</li><li> Experience working within a website builder</li><li> Experience working within a CRM to manage/track leads and deploy newsletters</li><li> Familiarity with LinkedIn as a professional content platform</li><li> Ability to manage multiple initiatives simultaneously</li><li> Strategic thinker who can also execute</li></ul>
Technology - must know how to work within the following marketing &amp; technology platforms:<ul><li> HubSpot</li><li> Native platform analytics for LinkedIn and Instagram</li><li> Canva/Adobe Express</li><li> Squarespace</li><li> Monday</li><li> Google Slides</li><li> PowerPoint</li><li> Keynote</li></ul> 
What We Offer:*<ul><li> Competitive compensation.</li><li> Comprehensive benefits including medical, vision, dental, and wellness programs.</li><li> Generous PTO, including vacation, holidays, and wellness days.</li><li> Professional growth opportunities in a dynamic, creative environment.</li><li> A collaborative, inclusive workplace that values people as much as the work we create.</li></ul><ul><li> 
Certain employee benefits are only applicable to full-time employees.</li></ul> 
SoHo Experiential is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.</div>

Marketing & Insights Manager (NYC Preferred)

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