Digital Marketing Manager
- India
Posted 4 days ago
About the role
*Job Description – Digital Marketing Manager*
*Experience:* 2–7 Years
*Department:* Digital Marketing
Role Overview
Responsible for planning, executing and managing end-to-end digital marketing activities across *Social Media, Content, Influencer Marketing, Performance Marketing, CRM and E-commerce*.
*Key Responsibilities*
*Digital Strategy & Planning*
* Prepare monthly digital strategy and content calendars.
* Plan store-wise and brand-wise reels, AI content, concept/engagement reels, carousels and stories.
* Plan performance marketing and influencer budgets.
* Plan contests, events and digital activations.
*Content Management*
* Manage the complete content cycle: *Concept → Script → Shoot → Edit → Approval → Posting*.
* Ensure consistent, timely and engaging content across platforms.
*Influencer Marketing*
* Identify, shortlist and negotiate with influencers.
* Manage briefs, scripts, approvals, revisions and publishing.
* Track influencer campaign performance and ROI.
*Performance & Analytics*
* Review monthly content, paid media, influencer and store-wise performance.
* Analyse results and provide actionable recommendations for improvement.
*CRM & Store Coordination*
* Coordinate with CRM for campaigns, reels and coupon requirements.
* Work with Area Managers, Store In-charges, Purchase, Planning, Vendors and Customer Service teams for campaign execution and store-level activities.
*E-commerce*
* Manage monthly e-commerce content and digital strategy.
* Conduct website audits and coordinate banner updates.
* Plan weekly e-commerce content.
* Review e-commerce performance and coordinate with Operations and Live teams.
* Manage influencer campaigns for e-commerce.
*Required Skills*
* Digital & Social Media Marketing
* Content Strategy & Storytelling
* Influencer Marketing
* Performance Marketing
* E-commerce Marketing
* Analytics & Reporting
* Project & Stakeholder Management
* Strong communication and execution skills
*Key KPIs*
* Social media reach, engagement and growth
* Content performance
* Influencer ROI
* Performance marketing efficiency / ROAS
* Store-wise campaign performance
* E-commerce traffic and conversions
* Timely campaign and content execution
Work Location: In person