internet marketing director

CMI Media Group

<div>As a key leader within our agency, the Associate Director, SEM helps lead CMI/Compas offerings and provides thought leadership in the Paid Search space, both internally and externally. This role works closely with leadership and oversees a team charged with the development of SEM, Video and Contextual Marketing. These plans will include SEM implementation and performance analysis. Additionally, this role will help lead the development of appropriate plans designed to meet clients&rsquo; brand and marketing objectives while also identifying opportunities to pull in additional channel leads in the areas of SEO, Social Media and traditional media as needed.
As part of a core leadership team, the Associate Director, SEM is responsible for building and maintaining strong external relationships with appropriate clients, vendors and agency partners in collaboration with his/her assigned teams. Similarly, the Associate Director, SEM will establish key relationships with internal stakeholders across all applicable disciplines including Analytics, Media, Ad Ops, Client Finance, etc. The Associate Director, SEM, is deeply versed in the buying, execution, and subsequent evaluation of biddable-based media strategies, including interaction with Google, Microsoft, and other paid media partners. 
 
RESPONSIBILITIES:
<ul><li>Help lead development of SEM strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, partner selection, etc.) across areas of SEM, YouTube Video, and Contextual Marketing</li><li>
Serve as a core contributor to client-focused strategic initiatives; articulating departmental and corporate views related to customer segmentation, media tactics, and execution</li><li>
Manage workflow of junior team members to ensure client deliverables are out on time</li><li>
Analyze performance data and direct supporting staff on recommendation best practices</li><li>
Partner with analytics and media teams to develop KPIs and measurement plans</li><li>
Lead Thought Leadership efforts by authoring and reviewing SEM related POVs, Case Studies and insights based on industry updates, trends and findings
</li><li>Represent the organization in public forums as a key leader for SEM</li><li>
Partner with SEM Department Head and senior leadership on identifying and submitting team work for industry wide awards and recognition</li><li>
Serve as point person for senior client relationships, leveraging thought leadership and innovative points of view to strengthen client relationships
</li><li>Help guide process and procedure improvement within internal SEM team
</li><li>Assist in negotiating client contracts and pursuing/achieving beneficial pricing models as needed</li><li>
Vet and onboard new supplier partners to achieve client goals and strategies</li><li>
Interview, hire, develop and effectively grow high-caliber employees within CMI
</li><li>Work with direct reports and team to maintain accurate scoping projections and staff count</li><li>
Help lead assigned team to prioritize and delegate tasks as needed in the areas of account creation, QA, optimization, pacing, bid management, targeting, reporting, etc</li></ul>
REQUIREMENTS:
<ul><li>5+ years experience managing Pay-Per-Click accounts (Google Ads, Microsoft Ads, Amazon)</li><li>
Strong web analytics background and project management skills</li><li>
Outstanding analytical and problem-solving skills</li><li>
Strong Excel skills with the ability to create pivot tables and perform v-lookups</li><li>
Proven experience managing a team of direct reports consisting of junior, senior and leadership staff</li><li>
Knowledge of Web Analytics software, such as Adobe Omniture, Google Analytics and bid management tools like Search Ads 360</li><li>
Bachelor&rsquo;s degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields</li><li>
Strong quantitative analysis skills</li><li>
Strong presentation and communication skills</li><li>
Ability to create, grow and expand relationships with clients, vendors and internal stakeholders</li><li>
Demonstrable passion for learning new technologies</li><li>
Ability to make recommendations of statistically significant data sets</li><li>
Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns</li><li>
Healthcare/Pharmaceutical background a plus</li><li>
Passion for working in a fast-growing healthcare media agency</li></ul>
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.</div>

Associate Director, SEM

Parfums de Marly

<div>
 
 
 Job title:
 
 Digital Marketing Director
 
 
 
 Location:
 
 Dubai, UAE
 
 
 
 Type of contract:
 
 Permanent
 
 
 
 
 
 
 About the role
 
 
 
 The Digital Marketing Director is accountable for driving eCommerce and brand equity growth through paid search, paid social, and digital media. He/she will plan, execute and optimize all media budgets &amp; tactics, at monthly/weekly/daily levels across 4 different markets (US, UK, EU, UAE) and 2 brands (Parfums de Marly and Initio), to meet eCommerce commercial goals and ROAs target.
 
 
 We are looking for an energetic leader who is extremely data-driven and thrives in fast-pace, high-performance culture. Reports to Chief Digital Officer.
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 
 1. Translate Brand and eCommerce goals into a Digital media strategy, planning, and mix
 
 
 <ul>
 <li>
 Design annual media plan and update it quarterly: Strategically allocate monthly budgets by market and by campaign for each brand to achieve commercial and brand goals.
 </li>
 <li>
 Detail and adjust optimal campaign spend mix monthly: Partner with agency to define the optimal channel, platform and tactics mix within each market. Set specific audiences, targeting and KPIs for each tactic. Revise and adjust every month based on latest results.
 </li>
 </ul>
 
 
 
 
 
 2. Manage end-to-end execution of digital media campaigns and drive operational excellence
 
 
 <ul>
 <li>
 Coordinate media execution with broader 360 brand and eCommerce activation calendar
 </li>
 <li>
 Manage the media agency: Set up a cadence of daily/weekly/monthly reviews to ensure highest execution standards across channels, with timely &amp; elevated campaign launch.
 </li>
 <li>
 Constantly challenge the agency to make sure all best practices are in place: campaign structure, ad formats, feed optimizations, etc.
 </li>
 </ul>
 
 
 
 
 
 3. Set rigorous media measurement to drive performance through data-driven optimizations
 
 
 <ul>
 <li>
 Within first month, set up a dynamic reporting suite to robustly measure media performance including revenue, traffic, and ROAs; with simple attribution mechanisms.
 </li>
 <li>
 Directly track performance daily/weekly without relying on agency partner, and use data-driven insights to identify campaign and mix optimizations
 </li>
 <li>
 Connect media performance to broader eShop performance and partner with broader digital team to maximize impact: creative and landing page optimizations, product priorities
 </li>
 <li>
 Strive to better understand marginal returns and incrementality of tactics through testing
 </li>
 </ul>
 
 
 
 
 
 4. Implement a robust always-on testing approach to constantly deploy best practices
 
 
 <ul>
 <li>
 Drive a robust pipeline of tests to keep increasing the incrementality and impact of our media tactics and campaigns: always run at least 1 search and 1 social test (off-peak)
 </li>
 <li>
 Feed the test pipeline by staying on top of digital and social media platform trends. Identify new performance media features and channels, in partnership with agency, Google, Meta, Tiktok, Pinterest.
 
 
 </li>
 <li>
 Maintain a quarterly benchmark of peer best practices. Identify potential whitespaces, as well as competitive threats
 </li>
 </ul>
 
 
 
 
 
 
 Role - Specific Skills:
 
 
 
 <ul>
 <li>
 Digital Media Strategy &amp; Budgeting
 </li>
 <li>
 Campaign Execution &amp; Optimization
 </li>
 <li>
 Data-Driven Performance Management
 </li>
 <li>
 Agency &amp; Stakeholder Management
 </li>
 <li>
 Innovation &amp; Testing
 </li>
 </ul>
 
 
 
 
 
 
 Desired Background and Experience:
 
 
 
 <ul>
 <li>
 8 years+ of performance media experience, with experience directly managing performance marketing P&amp;L: budget, tactics mix, measurement
 </li>
 <li>
 Paid search and paid social experience and expertise required
 </li>
 <li>
 Strong analytical skills. Looking for a data-enthusiast who understands the nuances of media measurement and will drive effectiveness through constant data insights.
 </li>
 <li>
 Proficiency with SA360, GA4, and Meta ad platform
 </li>
 <li>
 Luxury experience a plus, Strong attention to details,
 </li>
 <li>
 Strong communications and stakeholder management skills
 </li>
 <li>
 French speaker is a plus
 </li>
 </ul>
 
 
</div>

Digital Marketing Director

DIGITAL VIRGO

<div>Company Description 
The Digital Virgo Group are global specialists in mobile payment through telecom operator billing solutions. By connecting merchants to operators, we meet the growing demand for digital payments via a simple transactional channel that is fast, secure, and available worldwide.
When you join Digital Virgo, you become part of an innovative, international group with local teams who collaborate daily, leveraging their complementary skills. Our teams come from multicultural and diverse backgrounds - a richness that enhances our company. We&rsquo;re known for our work environment, which strikes the perfect balance between ambitious projects and good humour. We take pride in encouraging individual development and initiative.
Find out more about our business and the group at digitalvirgo.com. 
Job Description 
Digital Virgo is looking for a MarTech Manager to lead the production and optimization of high-performing Landing Pages (LPs) designed for Conversion Rate Optimization (CRO). The goal is to maximize sales and margin while ensuring flawless technical execution (speed, stability, compatibility) and continuous marketing iteration (A/B testing, UX flow, wording).
You will organize and grow the local MarTech team, manage workflows with autonomy, and serve as a central interface between regional and group stakeholders. 
Key Responsibilities
Product &amp; Delivery<ul><li>
Prioritize, plan, and deliver new LPs, variants, and market/operator adaptations with fast time-to-market and stable quality.</li><li>
Build and maintain a CRO experimentation backlog: hypotheses, variants, success criteria, A/B testing calendar.</li><li>
Standardize winning UX patterns into reusable templates, components, and QA checklists.</li></ul>
Technical Excellence (Performance &amp; Quality)<ul><li>
Guarantee ultra-light, high-performing pages (minimal weight, optimized requests), fully responsive and cross-device.</li><li>
Organize code reviews, systematic QA (functional + analytics), post-mortems, and incident follow-ups.</li><li>
Stay up-to-date on technical innovations (web performance, operator compatibility, security, antifraud) and benchmark competitors.</li></ul>
CRO &amp; Data-Driven Optimization<ul><li>
Design and execute A/B tests at scale, analyze results with the Data team, and industrialize winning variations.</li><li>
Continuously optimize copywriting, visual hierarchy, micro-interactions, and payment/consent funnels.</li><li>
Build actionable performance dashboards (per country, offer, acquisition source).</li></ul>
Team Management &amp; Development<ul><li>
Provide structure and clarity: rituals (daily/weekly), objectives, ownership rules, definition of done.</li><li>
Coach and develop team members: skill progression, peer programming, knowledge sharing.</li><li>
Select and manage external providers when needed (peak workloads, design, illustrations).</li></ul>
Governance &amp; Communication<ul><li>
Act as the daily interface with Advertising (traffic needs, iterations), Product (post-signup handoff), IT (billing, operator specs), BizOps (country priorities), and Data (tracking, modeling).</li><li>
Provide regular reporting to the Regional Operations Director (business) and the MarTech Director (methodology, standards, best practices).</li></ul> 
Success Metrics (Examples)<ul><li><ul><li>4 CRO experiments per month on each priority country.</li></ul></li><li>
Median CR uplift on key verticals vs. baseline: +X% (to be defined per market).</li><li>
Web performance: LCP p75 &lt; 2.5s (on realistic mobile networks), INP p75 &lt; 200ms.</li><li>
Quality: &lt; 1% of releases with blocking bugs in production; 100% tracking coverage of critical events.</li><li>
Delivery: average turnaround from brief first LP iteration 5 working days.</li><li>
Knowledge capitalization: updated templates and playbooks with inter-country reusability.</li></ul> 

Qualifications 
Required Skills :<ul><li>
Experienced web developer oriented towards CRO/Business, able to lead a team and drive iterative delivery.</li><li>
10 years of overall professional experience, with at least three years of proven experience leading and managing a team.</li><li>
Proficient in vanilla JS, HTML5/CSS3, PHP, with knowledge of Memcached and API/AJAX calls.</li><li>
Strong expertise in web performance optimization (network, rendering, minimal bundling).</li><li>
Solid understanding of A/B testing and analytics (ideally Snowplow) with ability to interpret acquisition KPIs.</li><li>
Pragmatic leadership: sets the pace, makes decisions, documents, and drives alignment.</li><li>
Strong cross-functional communication, results-oriented, and highly autonomous.</li></ul></div>

HEAD OF MARTECH– Middle East

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Associate Director, SEM

Associate Director, SEM

Associate Director, SEM

Associate Director, SEM

Associate Director, SEM

Digital Marketing Director

HEAD OF MARTECH– Middle East