lifecycle marketing specialist

PracticeTek

<div><div>Remote
</div><div>Full Time
</div><div>Mid Level</div></div>
 <div>Title: Lifecycle Marketing Specialist
Team: Performance Marketing
Location: San Diego, CA Hybrid or Remote
Reports to: Vice President, Revenue Marketing
About PracticeTek
Stop scrolling-your dream job might just be here! At PracticeTek, we don&rsquo;t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That&rsquo;s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let&rsquo;s go!
We&rsquo;re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we&rsquo;ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you&rsquo;ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you&rsquo;re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity.
We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren&rsquo;t just words; they&rsquo;re how we live, work, and make an impact together.
At PracticeTek, you&rsquo;ll get to:<ul><li>
Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs.</li><li>
Team up with passionate, talented people who care deeply about patients, providers, and making a difference.</li><li>
See your impact firsthand by helping practices deliver care that&rsquo;s simpler, smarter, and better for everyone.</li><li>
Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development.</li></ul>
Why You&rsquo;ll Love It Here<ul><li>
As part of the TekTribe, you&rsquo;ll enjoy:</li><li>
Comprehensive health, dental, and vision coverage options</li><li>
Wellness benefits that support lifestyle, behavioral health, and overall wellbeing</li><li>
Flexible paid time off, sick time, and 10 company-paid holidays</li><li>
401(k) plan with company match to help you build your future</li><li>
Culture Committee driving initiatives that spark connection, fun, and belonging</li><li>
A workplace powered by innovation, collaboration, and energy every day</li></ul>
The Career Opportunity
PracticeTek is seeking a highly driven Lifecyle Marketing Specialist to join our team. The Lifecyle Marketing Specialist will lead email strategy and execution for all levels of the funnel and partner with stakeholders across the business to deliver on key campaigns and initiatives. This is an onsite or remote position.
What You Will Own<ul><li>
Email Strategy and Execution: Lead out on the development of the comprehensive email strategy for every stage of the funnel, with an emphasis on driving conversions.</li><li>
Automation Management: Create and manage triggered and personalized campaign flows.</li><li>
Copywriting and Content Creation: Write compelling email copy that resonates with target audiences and drives desired actions. Edit and refine copy received from other team members.</li><li>
Audience Segmentation: Utilize data-driven insights to segment email lists and tailor campaigns to different audience segments, maximizing relevance and engagement.</li><li>
Campaign Management: Work across teams and stakeholders to plan, create, and launch email campaigns, including promotional, transactional and triggered emails, ensuring alignment with overall marketing objectives and brand voice.</li><li>
List Management: Oversee the growth and maintenance of email lists, ensuring compliance with data protection regulations and best practices for list hygiene.</li><li>
Performance Analysis and Reporting: Monitor and analyze full-funnel email campaign performance, including open rates, click-through rates, conversion rates, and overall ROI.</li><li>
Testing and Optimization: Design and implement robust A/B testing to experiment with different email elements to improve campaign performance and identify best practices.</li><li>
Email Schedule and Workflows: Develop and optimize processes to ensure effective production schedule and timely deployment of emails.</li><li>
Continuous Improvement: Ensure PracticeTek is operating at the forefront of email and automation advances in technology, tools, and best practices.</li></ul>
How Success is Measured
Here&rsquo;s how your impact will be measured:<ul><li>
Lead Generation: Achieve email lead generation targets and support other business growth goals</li><li>
Email Engagement: Maximize opens, clicks, and conversions, while keeping unsubscribe rates within effective parameters.</li><li>
List Growth and Optimization: Monitor database health and help expand our audiences.</li></ul>
What You Bring
Your unique talents are what makes you shine. For this role, the right fit looks like:<ul><li>
Bachelor's degree in marketing or a related discipline</li><li>
2+ years of experience in lifecycle marketing</li><li>
HubSpot certification</li><li>
Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines.</li><li>
Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers.</li><li>
B2B SaaS experience is preferred</li><li>
Salesforce experience is a plus</li><li>
Asana Project Management experience is a plus</li></ul>
Ready to Join?
If you&rsquo;re excited to bring your ideas, energy, and expertise to a team that&rsquo;s shaping the future of healthcare, we can&rsquo;t wait to hear from you. Apply today and let&rsquo;s make healthcare simpler, smarter, and Better. Together.
The Fine Print (That Really Matters)
At PracticeTek, we determine compensation by considering market data, internal equity, and each candidate&rsquo;s skills and experience. For this position, we reasonably expect to pay between $55,000-$79,000 DOE. This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable.
PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law.
This job description is not a contract of employment and does not alter the at-will relationship between PracticeTek and its employees.</div>

Lifecycle Marketing Specialist

Arise App

<div>
 Seek a new challenge in an autonomous role where you can make a measurable impact. Arise is a popular weight loss app active worldwide, with over 8 million downloads and a 4.7 average rating on the App Store. Our mission is simple but ambitious: change lives by empowering people to become healthier and happier. We are looking for a results-driven professional who will take ownership of our user retention and lifecycle marketing efforts and help Arise reach its full potential as a leader in the Health &amp; Fitness category. If you thrive in a structured environment with clear goals, value precision in your work, and enjoy collaborating with a focused international team while working remotely, read on.
 
 
 
 Tasks:
 
 
 
 <ul>
 <li>
 Work closely with the CEO to lead all user retention and lifecycle marketing activities, ensuring smooth onboarding, engagement, and reactivation flows.
 </li>
 <li>
 Plan, organize, and optimize lifecycle campaigns across email, push, and in-app channels, including segmentation, messaging, and automation workflows.
 </li>
 <li>
 Develop and maintain campaign calendars, user journey maps, lifecycle playbooks, and SOPs.
 </li>
 <li>
 Conduct cohort, funnel, and retention analyses; identify drop-off points and churn drivers; propose and implement improvements.
 </li>
 <li>
 Manage quality assurance, A/B testing, and optimization of user journeys, campaigns, and internal processes.
 </li>
 <li>
 Collaborate with UX/UI designers, product, development, marketing, and customer support to improve retention-focused features, messaging, and user experience.
 </li>
 <li>
 Ensure compliance with GDPR, unsubscribe management, and messaging regulations.
 </li>
 <li>
 Monitor and report on lifecycle KPIs (e.g., retention, churn, engagement) via dashboards; present findings to management and stakeholders.
 </li>
 <li>
 Coordinate with external partners (e.g., CRM or ESP providers) and explore new retention channels and monetization opportunities.
 </li>
 <li>
 Participate in strategic planning, campaign prioritization, and reactivation initiatives for lapsed users.
 
 
 
 </li>
 </ul>
 We're looking for someone with:
 
 
 <ul>
 <li>
 At least 2 years of professional experience in lifecycle marketing, CRM, or retention (app experience a plus)
 </li>
 <li>
 Bachelor&rsquo;s degree in marketing, business, or a data-related field preferred
 </li>
 <li>
 Excellent command of English; German or Russian is a plus
 
 
 
 </li>
 </ul>
 We're a great match if you:
 
 
 <ul>
 <li>
 Can turn a user journey into a well-oiled machine that consistently delivers results
 </li>
 <li>
 Prefer to work hands-on rather than delegating unnecessarily
 </li>
 <li>
 Value autonomy but also thrive on working toward clearly defined targets
 </li>
 <li>
 Work methodically, maintain an overview at all times, and can prioritize effectively
 </li>
 <li>
 Are dependable, disciplined, and focused on solutions
 </li>
 <li>
 Have no patience for needless bureaucracy or meetings that should have been emails
 
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 A challenging but well-structured role with creative freedom
 </li>
 <li>
 Flat hierarchies, direct communication, and close collaboration with the CEO
 </li>
 <li>
 A friendly, international team built on mutual trust and clear decision-making
 </li>
 <li>
 The opportunity to contribute to an established, financially stable start-up with a five-year track record
 </li>
 <li>
 Flexible part-time schedule and fully remote position
 </li>
 <li>
 Paid annual leave
 
 
 
 </li>
 </ul>
 Get in touch
 
 
 If you can deliver measurable impact and help us reach our goals, we want to hear from you. Apply with your CV and an informal cover letter explaining why you are a strong fit for this role.
 
 
 Bernhard and Team
</div>

Retention/Lifecycle Marketing Specialist

ARISE

<div>Seek a new challenge in an autonomous role where you can make a measurable impact. Arise is a popular weight loss app active worldwide, with over 8 million downloads and a 4.7 average rating on the App Store. Our mission is simple but ambitious: change lives by empowering people to become healthier and happier. We are looking for a results-driven professional who will take ownership of our user retention and lifecycle marketing efforts and help Arise reach its full potential as a leader in the Health &amp; Fitness category. If you thrive in a structured environment with clear goals, value precision in your work, and enjoy collaborating with a focused international team while working remotely, read on.<h3 class="jobSectionHeader"> 
Tasks:</h3><ul><li>
Work closely with the CEO to lead all user retention and lifecycle marketing activities, ensuring smooth onboarding, engagement, and reactivation flows.</li><li>
Plan, organize, and optimize lifecycle campaigns across email, push, and in-app channels, including segmentation, messaging, and automation workflows.</li><li>
Develop and maintain campaign calendars, user journey maps, lifecycle playbooks, and SOPs.</li><li>
Conduct cohort, funnel, and retention analyses; identify drop-off points and churn drivers; propose and implement improvements.</li><li>
Manage quality assurance, A/B testing, and optimization of user journeys, campaigns, and internal processes.</li><li>
Collaborate with UX/UI designers, product, development, marketing, and customer support to improve retention-focused features, messaging, and user experience.</li><li>
Ensure compliance with GDPR, unsubscribe management, and messaging regulations.</li><li>
Monitor and report on lifecycle KPIs (e.g., retention, churn, engagement) via dashboards; present findings to management and stakeholders.</li><li>
Coordinate with external partners (e.g., CRM or ESP providers) and explore new retention channels and monetization opportunities.</li><li>
Participate in strategic planning, campaign prioritization, and reactivation initiatives for lapsed users.</li></ul><h3 class="jobSectionHeader">
We're looking for someone with:</h3><ul><li>
At least 2 years of professional experience in lifecycle marketing, CRM, or retention (app experience a plus)</li><li>
Bachelor&rsquo;s degree in marketing, business, or a data-related field preferred</li><li>
Excellent command of English; German or Russian is a plus</li></ul><h3 class="jobSectionHeader">
We're a great match if you:</h3><ul><li>
Can turn a user journey into a well-oiled machine that consistently delivers results</li><li>
Prefer to work hands-on rather than delegating unnecessarily</li><li>
Value autonomy but also thrive on working toward clearly defined targets</li><li>
Work methodically, maintain an overview at all times, and can prioritize effectively</li><li>
Are dependable, disciplined, and focused on solutions</li><li>
Have no patience for needless bureaucracy or meetings that should have been emails</li></ul><h3 class="jobSectionHeader">
Benefits</h3><ul><li>
A challenging but well-structured role with creative freedom</li><li>
Flat hierarchies, direct communication, and close collaboration with the CEO</li><li>
A friendly, international team built on mutual trust and clear decision-making</li><li>
The opportunity to contribute to an established, financially stable start-up with a five-year track record</li><li>
Flexible part-time schedule and fully remote position</li><li>
Paid annual leave</li></ul><h3 class="jobSectionHeader">
Get in touch</h3> 
If you can deliver measurable impact and help us reach our goals, we want to hear from you. Apply with your CV and an informal cover letter explaining why you are a strong fit for this role. 
Bernhard and Team</div>

TruGreen

<div>101567
701 Cool Springs Blvd, Franklin, Tennessee 37067
TruGreen accepts applications on an ongoing basis.<h2 class="jobSectionHeader">
Job Description</h2>
Position Overview
The Lifecycle Marketing Content Specialist will support the Lifecycle Marketing team by developing clear, compelling, and customer-focused communications across email, SMS, push notifications, and other owned channels. This role is ideal for an early-career writer who is passionate about copywriting, customer experience, and data-driven marketing.
The ideal candidate has foundational copywriting experience through coursework, internships, or professional roles and has written or built emails for a company or organization. They are detail-oriented, collaborative, and eager to learn how CRM and lifecycle marketing strategies drive retention, engagement, and revenue.
Responsibilities<ul><li>
Write, edit, and proofread customer-facing communications across CRM channels, including email, SMS, push notifications, and in-app messaging, and internal facing communications.</li><li>
Support the execution of lifecycle marketing campaigns, including onboarding, lead nurture, retention, winback, and promotional communications.</li><li>
Partner with internal and external stakeholder to develop messaging aligned to brand voice and campaign objectives.</li><li>
Assist in building and QA&rsquo;ing emails within the marketing automation platform to ensure accuracy in links, personalization, segmentation, and dynamic content.</li><li>
Apply copywriting best practices including subject line optimization, calls-to-action, clarity, tone, and formatting for readability.</li><li>
Conduct thorough grammar, spelling, and quality reviews before deployment.</li><li>
Support A/B testing initiatives by drafting variant copy and analyzing performance results with the team.</li><li>
Maintain documentation of messaging frameworks, content calendars, and copy guidelines.</li><li>
Continuously research industry best practices in CRM, email marketing, and lifecycle strategy to improve performance.</li></ul>
Competencies<ul><li>
Customer Focus &ndash; Understands the customer journey and writes with empathy, clarity, and relevance.</li><li>
Communicates Effectively &ndash; Develops clear, concise, and persuasive written communications tailored to specific audiences.</li><li>
Attention to Detail &ndash; Demonstrates strong proofreading and editing skills with a high standard for quality and accuracy.</li><li>
Action Oriented &ndash; Takes initiative, meets deadlines, and seeks feedback to continuously improve.</li><li>
Collaborates &ndash; Works effectively with cross-functional partners including design, analytics, and marketing teams.</li></ul>
Education and Experience Requirements<ul><li>
Bachelor&rsquo;s Degree in Marketing, Communications, Journalism, English, or related field preferred</li><li>
0&ndash;2 years of copywriting, email marketing, content writing, or related experience</li><li>
Internship, coursework, freelance, or professional experience demonstrating:</li><li>
Writing marketing emails or digital communications for a company or organization</li><li>
Understanding of basic email marketing or CRM principles</li><li>
Familiarity with lifecycle marketing concepts such as onboarding, retention, and lead nurture</li></ul>
Knowledge, Skills, and Abilities<ul><li>
Strong copywriting skills with the ability to write persuasive, customer-centric messaging</li><li>
Excellent grammar, spelling, proofreading, and editing skills</li><li>
Understanding of email marketing best practices (subject lines, preview text, CTAs, personalization, segmentation)</li><li>
Familiarity with marketing automation or CRM tools (experience with platforms such as Salesforce Marketing Cloud, HubSpot, or similar is a plus)</li><li>
Basic understanding of A/B testing and performance metrics (open rates, click-through rates, conversions)</li><li>
Highly organized with the ability to manage multiple deadlines</li><li>
Self-motivated with a strong work ethic and growth mindset</li><li>
Interest in CRM, customer lifecycle marketing, and data-driven storytelling</li></ul>
Physical Demands &amp; Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential functions.
Regularly required to:<ul><li>
Sit, stand, and walk</li><li>
Use hands and arms to handle, feel or reach</li><li>
Speak and hear</li><li>
Use close vision abilities</li></ul>
Occasionally required to:<ul><li>
Lift or move up to 25 lbs</li><li>
 Stoop, kneel, crouch or crawl</li></ul>
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.<ul><li>
Noise level</li><li>
 Low to moderate</li><li>
Adverse Conditions</li><li>
Minimal</li></ul>
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this
classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so
classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Ability to speak, read and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.
TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.<h1 class="jobSectionHeader">
Pay Ranges</h1>
$54,983.00 - $91,638.00
This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate&rsquo;s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee&rsquo;s pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position. 
 
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com). 
 
California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.
Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. 
 
TruGreen performs pre-employment testing. 
 
To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer</div>

Lifecycle Marketing Content Specialist

Vuori

<div>Company Description 
Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose&hellip;while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success. 
Job Description 
As the Retention Specialist II at Vuori, you will support the execution and optimization of lifecycle marketing across email and SMS, helping build meaningful customer relationships and drive retention. This role is primarily focused on lifecycle execution, experimentation, and performance optimization, while also supporting loyalty-related initiatives as they intersect with lifecycle marketing and customer engagement.
You&rsquo;ll collaborate closely with partners across Marketing, Creative, Technology, Analytics, Retail, and Merch Planning to deliver cohesive, on-brand, and performance-driven communications across owned channels. This role is a strong foundation for future growth in CRM and lifecycle marketing, offering hands-on experience in high-impact programs at a fast-growing brand.
The ideal candidate is passionate about lifecycle and retention marketing, thrives in a fast-paced environment, and brings a detail-oriented, data-informed mindset to execution and testing.
What you&rsquo;ll get to do:
Lifecycle Marketing (Primary Focus)<ul><li>
Serve as a key member of the retention team, supporting the execution of lifecycle email and SMS campaigns that drive customer engagement and retention</li><li>
Execute lifecycle marketing tests (e.g., A/B testing, segmentation strategies, triggered journeys) to improve performance and deepen customer relationships</li><li>
Assist with QA, testing, and deployment of campaigns within CDP and ESP platforms</li><li>
Track and analyze performance metrics, providing reporting and insights to inform ongoing optimization</li><li>
Partner cross-functionally with creative, copy, site merchandising, and acquisition teams to ensure brand consistency and alignment</li><li>
Coordinate campaign assets, timelines, and workflows in partnership with creative and project management teams</li><li>
Maintain clear communication with stakeholders to ensure timely, accurate execution of lifecycle initiatives</li></ul>
Loyalty Support<ul><li>
Support loyalty initiatives as they relate to lifecycle marketing, including triggered communications, customer journeys, and testing tied to loyalty moments</li><li>
Partner closely with Loyalty leads to help operationalize loyalty-related lifecycle campaigns within email and SMS channels</li><li>
Assist in pulling performance insights and learnings from lifecycle campaigns that inform loyalty optimization and future strategy</li></ul>
Email &amp; SMS Marketing<ul><li>
Build and schedule email campaigns within the ESP</li><li>
Partner with creative on copy, asset coordination, and layout execution</li><li>
Pull post-send performance reports to identify trends and insights</li><li>
Draft and deploy SMS campaigns aligned with the marketing calendar and brand tone</li><li>
Monitor performance metrics and support ongoing optimization strategies</li><li>
Manage day-to-day workflows using project management tools (e.g., Asana) to ensure organized, timely execution</li></ul> 

Qualifications 
Who you are:<ul><li>
3+ years of experience in lifecycle, retention, CRM, or email/SMS marketing, ideally within eCommerce or retail</li><li>
Working knowledge of Klaviyo (or similar ESP) and SMS platforms</li><li>
Experience using project management tools such as Asana</li><li>
Strong attention to detail, organization, and time management skills</li><li>
High-level understanding of analytics, testing, and performance reporting</li><li>
Excellent written communication and proofreading skills</li><li>
Comfort working in a fast-paced environment with shifting priorities</li><li>
Familiarity with Shopify or similar CMS platforms a plus</li></ul> 

Additional Information 
Our investment in you:
At Vuori, we&rsquo;re proud to offer the following to our employees:<ul><li>
Health Insurance</li><li>
Savings and Retirement Plan</li><li>
Employee Assistance Program</li><li>
Generous Vuori Discount &amp; Industry Perks</li><li>
Paid Time Off</li><li>
Wellness &amp; Fitness benefits</li></ul>
The salary range for this role is $70,000 per year - $80,000 per year.
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.</div>

Retention Specialist II

First PREMIER Bank and PREMIER Bankcard

<div>At First PREMIER Bank and PREMIER Bankcard, we&rsquo;ve created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back. This is an environment where you will be rewarded, valued, and celebrated for your hard work.
We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities. We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more! See some of our epic celebrations and employee recognitions.
Considered one of the nation&rsquo;s strongest financial organizations, we&rsquo;ve achieved our success by embodying the views and values of The PREMIER Way. From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities. The PREMIER Way also serves as a roadmap on how to be successful inside and outside of the workplace. We believe in investing in our employees, their families and our communities.
Job Description:
Location: Sioux Falls, SD
 
Shift: M-F 8am-5pm
 
Job Status: Full-Time
 
Company: PREMIER Bankcard
Job Purpose
Manage the customer lifecycle journey with responsibility for developing, executing, and optimizing lifecycle strategies that drive customer engagement, responsible card usage, and profitability. This includes lifecycle programs focused on new customer onboarding and activation, promotional and engagement initiatives, retention efforts, and graduation strategies.
This role works cross-functionally with Customer Acquisition, Product Strategy and Operations, Customer Experience, Credit Risk, Compliance, and Finance teams to ensure lifecycle initiatives are effective, compliant, and aligned with business goals.
Primary Responsibilities:
Essential duties and responsibilities include the following. Other duties may be assigned.
<ul><li>Drive customer engagement outcomes as part of an overall lifecycle management strategy, supporting customers from post-account acquisition through ongoing development
</li><li>Develop and execute a comprehensive lifecycle management strategy to optimize customer acquisition, activation, engagement, and retention across different credit card products.
</li><li>Identify key customer segments and incorporate customer insights and feedback to inform and develop targeted marketing campaigns to maximize value at each stage of the lifecycle. Ensure products and campaigns are delivered on time and within budget.
</li><li>Design and manage dynamic behavior-based communication flows, delivering relevant offers and incentives at optimal moments. Develop and execute personalized, multi-channel marketing campaigns (including email, SMS text, push notifications, direct mail, and other channels) aligned to customer behavior and lifecycle stages.
</li><li>Leverage analytics to segment customer base, monitor campaign performance, and track key lifecycle and engagement metrics to inform ongoing optimization.
</li></ul>Skills:
<ul><li>Solid understanding of credit card industry dynamics, customer lifecycle management principles, and marketing best practices.
</li><li>Experience in data analytics, customer segmentation, and using marketing automation platforms to deliver personalized communications.
</li><li>Strong analytical skills to interpret data, identify trends, and measure campaign effectiveness.
</li><li>Proven ability to develop and execute successful marketing campaigns across multiple channels.
</li><li>Excellent communication and collaboration skills to work effectively with cross-functional teams including product, digital, analytics, credit risk, compliance, and vendors.
</li><li>In depth knowledge in financial regulatory environment and marketing laws such as CAN-SPAM.
</li></ul>Education and Experience:
<ul><li>Bachelor&rsquo;s degree in marketing, advertising, business, economics, finance, or a related field required.
</li><li>5+ years of experience working within a corporate, consulting or agency marketing environment with a focus on lifecycle or retention marketing required.
</li><li>B2C marketing experience in complex customer data environments required (credit card or fintech preferred).
</li><li>Background in marketing technology, technology integrations, and the use of 1st, 2nd, and 3rd party data in multichannel marketing preferred
</li></ul>Competitive Benefits Package
<ul><li>Full medical benefits when working 20+ hours per week
</li><li>Traditional and High-Deductible health plan options available
</li><li>FREE dental and vision coverage
</li><li>Generous Paid Time Off plans
</li><li>401(k) &ndash; dollar-for-dollar match up to 5% of total compensation
</li><li>Special discounts and offers for events at the Denny Sanford PREMIER Center
</li><li>PREMIER Wellness Program
</li><li>Paid Community Volunteer Hours &ndash; PREMIER averages 30,000 hours per year
</li><li>Fun Employee Parties
</li></ul>Our Culture
<ul><li>Emphasis on personal success, respect, health, wellness, fun and giving back
</li><li>Employees are rewarded, valued, and celebrated for hard work
</li><li>Various Career advancement opportunities and growth
</li><li>Appreciation is shown</li></ul></div>

Product Lifecycle Marketing Sr Manager

Panorama Education

<div>About Panorama:
Panorama Education is a fast-growing technology company focused on helping students achieve academic success and well-being. More than 2,000 K&ndash;12 school districts serving 15 million students across all 50 states have adopted Panorama to understand and support students across academics, attendance, behavior, and life skills development. School districts turn to Panorama's student support platform, research-backed surveys, and professional development to track progress toward strategic goals and improve student outcomes.
Panoramians can choose to work fully remote anywhere within the Continental United States.
About the Role:
As a Lifecycle Marketing Manager, you will own and evolve Panorama&rsquo;s email marketing strategy across the full funnel. In this role, you&rsquo;ll develop and execute high-impact campaigns and nurture programs that deliver relevant, timely messaging based on funnel stage, persona, and intent data&mdash;helping to re-engage leads, accelerate pipeline, support customer expansion and retention, and drive revenue growth. From campaign planning and build to testing, optimization, and performance analysis, you&rsquo;ll ensure Panorama&rsquo;s lifecycle programs deliver measurable business impact.
You will also partner closely with Sales to support outbound cadence creation and optimization, ensuring email plays a critical role in coordinated go-to-market efforts and prospect engagement.
In addition, you&rsquo;ll help support Panorama&rsquo;s webinar program by assisting with campaign promotion, post-event follow-up, and engagement strategies that maximize pipeline impact.
Responsibilities:
Email Strategy &amp; Execution<ul><li>
Partner with Growth and Product Marketing to develop email campaign strategies aligned to acquisition and expansion goals</li><li>
Build and optimize nurture programs tailored to funnel stage, persona, and behavioral signals to move leads down the funnel</li><li>
Build, QA, and deploy emails in HubSpot (or similar marketing automation platform).</li><li>
Plan and execute tests (subject lines, content, CTAs, send timing) to continuously improve performance</li><li>
Ensure all email programs comply with relevant regulations and best practices (e.g., CAN-SPAM, GDPR)</li><li>
Collaborate with design and marketing partners to create and maintain on-brand, user-focused email templates</li><li>
Partner with Marketing Operations to set up and maintain marketing automation workflows, personalization logic, and triggered emails based on user behavior and engagement</li></ul>
Webinar Activation &amp; Technical Management<ul><li>
Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues</li><li>
Own the post-webinar process, including post-event follow-up campaigns, smooth lead handoff, and strategies for extending webinar shelf life through on-demand content</li><li>
Test new webinar formats, interactive elements, and content styles to boost registration, attendance, and engagement</li></ul>
SDR Partnership &amp; Lead Follow-Up<ul><li>
Partner with SDR team to support outbound cadence creation and optimization, ensuring messaging alignment and improved engagement across marketing and sales touchpoints</li><li>
Develop and optimize post-event and inbound lead follow-up sequences.</li><li>
Support audience list pulls and segmentation for SDR outreach efforts.</li><li>
Help improve handoff processes between Marketing and Sales</li></ul>
Reporting &amp; Optimization<ul><li>
Track, analyze, and report on key performance metrics such as open rates, click-through rates, conversions, registrations and attendance, pipeline impact, and deliverability</li><li>
Analyze campaign performance and share actionable insights with marketing and sales stakeholders.</li><li>
Maintain documentation of processes and best practices.</li><li>
Stay current on email marketing and webinar trends, tools, and deliverability best practices</li></ul> 

Requirements 
This job is for you if you have:<ul><li>
3&ndash;5 years of B2B email or lifecycle marketing experience, preferably in SaaS or education technology</li><li>
Proven success building and optimizing nurture programs that drive engagement and pipeline</li><li>
Strong analytical skills and comfort interpreting performance data to generate insights and guide iteration</li><li>
Excellent writing, editing, and communication skills, with the ability to tailor messaging to different audiences and funnel stages</li><li>
A strong understanding of email deliverability, compliance, and industry best practices</li><li>
Exceptional organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously</li><li>
A collaborative, proactive working style and comfort partnering cross-functionally with Sales, Customer Success, Product, and Marketing teammates</li><li>
A test-and-learn mindset with attention to detail and a drive for continuous improvement</li><li>
Experience with marketing automation platforms (e.g., HubSpot, Marketo) and sales outreach platforms (e.g. Gong Engage, Outreach)</li><li>
Strong project management skills with attention to detail and the ability to manage multiple priorities</li><li>
Familiarity with webinar platforms (e.g., Bizzabo, Zoom, Hopin, ON24)</li></ul> 

Benefits 
Base Salary: The base salary range for this position is $82,875 - $121,875.
Our salary is just one component of Panorama&rsquo;s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits.
US Only:<ul><li>
401K with an employer match</li><li>
Health, dental, vision, life insurance, and short-term and long-term disability coverage.</li><li>
Flexible spending account for health care and dependent care</li><li>
Wellness Reimbursement</li><li>
Work from Home Reimbursement</li><li>
Flexible vacation policy</li><li>
Parental leave program</li><li>
Company Issued Laptop</li></ul></div>

Lifecycle Marketing Manager

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