lifecycle marketing specialist

My Toy Wagon

We are seeking a Klaviyo Email Marketing Specialist with deep knowledge and hands-on experience in Klaviyo, specifically within eCommerce environments. This role requires advanced expertise in lifecycle strategy, automation architecture, and performance optimization, using Klaviyo as a primary growth and retention platform.You will be working with an established U.S.-based organic toys eCommerce company, collaborating closely with a U.S.-based team to scale email into a core revenue-driving channel. This position offers the opportunity to apply strategic thinking, data-driven execution, and sophisticated automation to support long-term, sustainable growth.ResponsibilitiesOwn the email lifecycle and retention strategy in Klaviyo, with clear accountability for revenue, engagement, and customer growthArchitect, build, and optimize advanced Klaviyo flows, including:Welcome and brand education flowsAbandoned browse, cart, and checkout recoveryPost-purchase education, cross-sell, and replenishment flowsWin-back and churn-prevention programsProduct launches, seasonal campaigns, and promotional sequencesDesign and maintain advanced segmentation frameworks using behavioral, transactional, and engagement dataLead a structured testing and optimization roadmap across campaigns and automationsMonitor and optimize core performance metrics, including revenue per recipient, conversion rates, engagement trends, and deliverability healthTranslate data insights into clear recommendations and documented best practicesMaintain best practices for list hygiene, compliance, and inbox placementCollaborate cross-functionally while working directly with a U.S.-based organizationRequired Expertise2+ years of advanced, hands-on experience with Klaviyo for eCommerce brandsProven ability to build and scale complex flows, automations, and conditional logicStrong understanding of eCommerce lifecycle marketing, retention strategy, and customer value optimizationAdvanced proficiency in segmentation, event-based triggers, and dynamic personalizationData-driven mindset with experience optimizing email programs for measurable revenue impactStrong English writing skills with a focus on clarity, persuasion, and conversionPreferred ExperienceExperience working with Shopify-based eCommerce storesFamiliarity with subscription or repeat-purchase business modelsSolid understanding of email deliverability and engagement best practicesExperience integrating email strategy with SMS or other retention channelsWhat We OfferOpportunity to work with a U.S.-based organic eCommerce brandOwnership of a critical growth and retention channelExposure to advanced lifecycle, automation, and growth strategiesClear progression into Senior Lifecycle Strategist or Marketing Automation LeadA performance-driven environment that values strategic thinking and execution excellenceJob Type: Full-timePay: Rs50,000.00 - Rs120,000.00 per monthWork Location: Remote

Klaviyo Email Marketing Specialist

Deep Sea Adventure

Rayna Tours is looking for a hands-on Marketing Specialist who lives and breathes performance. You&rsquo;ll plan, launch, and optimize paid campaigns across Google/Meta/TikTok, build high-converting landing pages, and run lifecycle programs (Email &amp; WhatsApp) that move leads from click &rarr; booking. You&rsquo;ll partner closely with Sales to improve lead quality, routing, and conversion.Key Responsibilities 1) Paid &amp; Performance Marketing<ul><li>Own full-funnel campaigns across Google Ads (Search, PMax, Display, YouTube), Meta, TikTok, and relevant travel affiliates/OTAs.</li><li>Build account structures, keyword strategies, negatives, audiences, and bid/budget plans by market (UAE + international).</li><li>Set up UTM governance, conversion tracking via GA4 + GTM, and offline conversions/CRM feedback loops.</li><li>Run continuous A/B tests (ad copy, creatives, landing pages, audiences, bidding) and drive CRO on-site.</li><li>Create and manage landing pages (Webflow/WordPress/Elementor or similar); ensure speed, mobile UX, and SEO hygiene.</li><li>Report weekly on ROAS, CAC/CPL/CPA, CVR, CTR, Impression Share, and channel-wise contribution to bookings.</li></ul>2) Email &amp; WhatsApp Marketing + Sales Coordination<ul><li>Plan, build, and send Email &amp; WhatsApp journeys (welcome, browse abandon, cart/lead nurture, re-engagement, post-booking upsell).</li><li>Segment audiences by intent, nationality, destination interest, and lifecycle stage; personalize offers.</li><li>Improve deliverability and opt-ins; manage templates, sender IDs, and compliance (opt-in/opt-out, data privacy).</li><li>Work with Sales/Contact Center to refine lead routing, SLA, scoring, and feedback on lead quality by campaign.</li><li>Create campaign assets (briefs, short-form copy, basic visuals) with designers/creators; maintain brand consistency.</li></ul>Skills &amp; Qualifications:-<ul><li>Proven track record running performance campaigns at scale (preferably travel/e-commerce/hospitality).</li><li>Strong hands-on with Google Ads, Meta Ads, TikTok Ads, GA4, GTM, Looker Studio (dashboards), and basic Excel/Sheets.</li><li>Experience with email/CRM and WhatsApp platforms (e.g., HubSpot, Mailchimp/ MoEngage/ WebEngage, etc.)</li><li>Comfort with A/B testing &amp; CRO tools (Google Optimize alternatives, VWO/Optimizely, Hotjar/Clarity).</li><li>Data-driven mindset; can translate insights into clear actions and forecasts.</li></ul>Bonus Points:-<ul><li>Experience in media buying across other channels.</li><li>Understanding of marketing psychology and user behavior.</li><li>Familiarity with the Travel industry.</li></ul>Job Type: Full-timePay: AED4,500.00 - AED5,000.00 per monthAbility to commute/relocate:<ul><li>Dubai: Reliably commute or planning to relocate before starting work (Required)</li></ul>Experience:<ul><li>Emcee/Host: 3 years (Required)</li></ul>

Performance Marketing Specialist

Thawani Pay

<div>
 
 
 Role Purpose
 
 
 
 Own the end-to-end CRM and lifecycle marketing strategy for Thawani Pay across users and merchants. This role is responsible for designing, executing, and optimising automated journeys that drive onboarding, activation, engagement, cross-sell, and win-back for Thawani Pay app users, Mojab cardholders, remittance users, Sama loyalty participants, and merchants using Tajer App, Merchant Portal, Payment Gateway, and Payment Link.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 CRM &amp; Lifecycle Strategy
 
 
 <ul>
 <li>
 Design and own lifecycle journeys for both users and merchants, including:
 </li>
 <li>
 App registration &amp; KYC completion
 </li>
 <li>
 First funding/top-up and first transaction
 </li>
 <li>
 Ongoing engagement (bills, transfers, remittances, Sama, Athar donations, Mojab Go use)
 </li>
 <li>
 Cross-sell (cards, microfinancing, insurance, merchant products)
 </li>
 <li>
 Dormancy prevention and reactivation
 </li>
 <li>
 Win-back campaigns for lapsed users and merchants
 </li>
 <li>
 Build and maintain robust segmentation frameworks (e.g., cohorts by product usage, value, activity, geography, and merchant category).
 </li>
 </ul>
 
 
 Platform Ownership &amp; Execution
 
 
 <ul>
 <li>
 Own Microsoft Dynamics 365 as the core CRM platform, including its end-to-end integration with the Thawani Pay app, web experiences, data warehouse, and other key systems (e.g., analytics, customer support, and marketing tools).
 </li>
 <li>
 Plan and execute always-on and campaign-based communications across Push, In-app, Email, SMS, and WhatsApp.
 </li>
 <li>
 Ensure all journeys and triggers are event-based and aligned with the underlying data model (events from GA4/Firebase/Adjust/
 
 Mixpanel or similar product analytics platforms
 
 and backend).
 </li>
 </ul>
 
 
 Analytics &amp; Optimisation
 
 
 <ul>
 <li>
 Define and track CRM KPIs such as activation rate, WAU/MAU uplift, churn rate, reactivation, average revenue / TPV per active user, and merchant retention.
 </li>
 <li>
 Run controlled experiments on journey variants, messaging, incentives, and frequency caps.
 </li>
 <li>
 Use product and behavioural analytics (Mixpanel / session tools) to refine onboarding and lifecycle flows.
 </li>
 </ul>
 
 
 Stakeholder Alignment
 
 
 <ul>
 <li>
 Work closely with Product, Growth, Customer Care, and Data to ensure consistency between journeys, in-app UX, and customer support processes.
 </li>
 <li>
 Provide CRM performance updates and recommendations to the CMO / CEO as part of monthly/quarterly business reviews.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Experience
 
 
 <ul>
 <li>
 7&ndash;10+ years of CRM / lifecycle marketing experience, ideally in FinTech, digital banking, payments, or app-first consumer businesses.
 </li>
 <li>
 Hands-on experience implementing and scaling CRM platforms (
 
 Microsoft Dynamics 365,
 
 Braze, MoEngage, WebEngage, or equivalent).
 </li>
 <li>
 Strong understanding of event-based triggers, segmentation, and experimental design.
 </li>
 <li>
 Proven track record improving activation, retention, and cross-sell via automated journeys.
 </li>
 <li>
 Comfortable working with analytics tools (GA4, Firebase, Mixpanel, Power BI) and collaborating with data teams.
 </li>
 </ul>
 
 
 
</div>

CRM Manager

HungerStation | هنقرستيشن

<div>
 HungerStation is part of the Delivery Hero Group, the world&rsquo;s pioneering local delivery platform, our mission is to deliver an amazing experience&mdash;fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
 
 
 
 Job Description
 
 
 
 
 To drive growth by working closely with a wide set of functions including Operations, Finance, Sales, Marketing, Product, and logistics.
 
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Support the development and execution of growth plans across key user moments (e.g. breakfast, coffee, fine dining) to meet key business OKRs.
 </li>
 <li>
 Identify high-impact opportunities through market research and customer insights.
 </li>
 <li>
 Collaborate cross-functionally to launch targeted marketing initiatives that drive engagement and retention.
 </li>
 <li>
 Assist the Marketing team in planning and rollout of lifecycle marketing campaigns.
 </li>
 <li>
 Drive &amp; facilitate key meeting cadences to manage performance, including weekly &amp; monthly business reviews.
 </li>
 <li>
 Collaborate with the Product team to fine tune effective entry points to drive growth across user moments.
 </li>
 <li>
 Build and refine effective customer segments.
 </li>
 <li>
 Develop tailored growth strategies for different user cohorts.
 </li>
 <li>
 Support the creation of personalized customer journeys across multiple touchpoints.
 </li>
 <li>
 Run A/B tests and other experiments to validate growth tactics
 </li>
 <li>
 Analyze key growth metrics (e.g. Frequency, LTV, CAC, Cost per incremental order) and generate insights.
 </li>
 <li>
 Contribute to reporting dashboards to track performance and inform decision-making.
 </li>
 <li>
 Contribute to the development and execution of the Division&rsquo;s OKRs, while ensuring alignment with other Functions' heads.
 </li>
 <li>
 Make critical decisions that support the Division's strategic and tactical direction.
 </li>
 <li>
 Measure and track relevant OKRs and metrics to ensure the achievement of goals and take corrective actions when necessary.
 </li>
 <li>
 Follow all relevant policies, procedures, and processes for the daily work to be carried out in a controlled and consistent manner.
 </li>
 <li>
 Contribute to the identification of opportunities for continuous improvement of processes and practices to enhance effectiveness.
 </li>
 <li>
 Uphold a high-performance working environment and promote HS&rsquo;s Values.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 Qualifications:
 
 
 
 <ul>
 <li>
 4_6 years of experience in Growth Marketing, Marketing Operations, or User Lifecycle Management, preferably in a Tech company.
 </li>
 <li>
 Strong understanding of KSA user behaviour and trends.
 </li>
 <li>
 Equally fluent in numbers and user instincts, able to model outcomes while understanding what truly resonates with users.
 </li>
 <li>
 Prefer to have experience in SQL, Braze
 </li>
 <li>
 Bachelor&rsquo;s degree in business administration, marketing or a relevant field is required.
 </li>
 </ul>
</div>

Growth Associate

Wati.io

<div>Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.
Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.
In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.
Our Platform 
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.
Our Backing &amp; Partnerships 
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.<h3 class="jobSectionHeader"> 
About the Role:</h3>
We are looking for a Lifecycle Marketing Lead to own the customer journey after signup. Your goal is to increase activation rates, reduce churn, and drive expansion revenue through automated, personalized communication.
Candidates from FMCG/B2C backgrounds with strong experience in segmentation, loyalty, and high-volume customer engagement are welcomed
What You&rsquo;ll Do:<ul>
<li>
Journey Mapping: Map the end-to-end user journey, identifying critical drop-off points in the onboarding process and designing interventions to fix them.</li>
<li>Automation: Build and optimize email and in-app workflows in HubSpot to guide users from &quot;Signup&quot; to &quot;Active User&quot; to &quot;Advocate.&quot;</li>
<li>Churn Prevention: Develop &quot;early warning&quot; campaigns that identify at-risk customers based on usage data and re-engage them before they leave.</li>
<li>Drive Expansion: Execute upsell and cross-sell campaigns to grow existing customer value (ARPU), promoting add-ons and new products to the right users at the right time.</li>
</ul>
Requirements<ul>
<li>
4+ years of experience in CRM, Lifecycle, or Retention Marketing.</li>
<li>You understand that the right message sent to the wrong person is spam. You are obsessed with behavioral triggers and customer cohorts.</li>
<li>Strong experience with Marketing Automation platforms (HubSpot experience is a major plus, but we are open to experts in others who can learn quickly).</li>
<li>You are strategic enough to design the map, but operational enough to build the workflows and analyze the data yourself.</li>
<li>You know how to write compelling copy and set up rigorous A/B tests for subject lines and content to continuously optimize open rates and conversions.</li></ul></div>

Lifecycle Marketing Lead

Buxton Company

<div>Audiense is the audience intelligence platform trusted by global brands, agencies, and publishers to help them understand, segment, and activate their audiences. Our technology enables marketers to connect the dots between social data, cultural signals, and customer behavior &mdash; turning insight into marketing action.
We&rsquo;re looking for a proactive and organized Digital Marketing Specialist to join our growing marketing team in the demand generation task force. This role is ideal for a data-driven marketer who&rsquo;s eager to take ownership of key marketing initiatives, collaborate cross-functionally, and help fuel demand and engagement across every stage of the customer journey. 
As the Digital Marketing Specialist, you&rsquo;ll own and manage key components of Audiense&rsquo;s digital marketing execution &mdash; from organic social and lifecycle marketing to content activation and campaign insights. You&rsquo;ll work closely with our demand, content, design, and product teams to bring campaigns to life, nurture leads, and continuously optimize performance across channels.
This is a hands-on role for someone who thrives in a fast-paced, collaborative environment and enjoys wearing multiple hats to make a measurable impact. 
 
Key Responsibilities
Organic Social Strategy<ul><li>
Develop and manage Audiense&rsquo;s organic social media strategy, content calendar, and publishing across LinkedIn, Meta, X (Twitter), and other platforms.</li><li>
Write, schedule, and analyze posts to grow brand awareness, engagement, and audience reach.</li><li>
Collaborate with design to create compelling visuals, short videos, and motion graphics.</li><li>
Track and report on performance metrics to inform ongoing social strategy.</li></ul>
Lifecycle Marketing &amp; Email Nurture<ul><li>
Execute email marketing campaigns within Hubspot across the customer lifecycle &mdash; from lead engagement and nurture sequences to activation and retention campaigns.</li><li>
Work with marketing ops to segment audiences, personalize messaging, and optimize delivery for performance.</li><li>
Collaborate with content to write engaging emails that provide thought leadership, valuable content, and convert leads through the funnel.</li><li>
Analyze engagement data and A/B test content, design, and cadence to improve results.</li><li>
Build and send email promotions, event invites, product updates, and re-engagement campaigns.</li></ul>
Campaign Analytics &amp; Collaboration<ul><li>
Partner with operations to monitor campaign performance and share insights across the team.</li><li>
Identify key learnings from campaign metrics to improve engagement, pipeline contribution, and ROI.</li><li>
Support quarterly marketing reviews with data-driven insights and campaign recommendations.</li></ul>
Content &amp; Blog Management<ul><li>
Upload and format blog content in WordPress, collaborating with content writers and designers.</li><li>
Ensure every post follows SEO best practices and includes clear CTAs.</li><li>
Repurpose blogs into social, email, or paid campaign assets for extended reach.</li></ul>
Landing Pages &amp; Web Projects<ul><li>
Work cross-functionally with the website and content teams to create high-performing landing pages for campaigns, ebooks, and webinars.</li><li>
Ensure pages are on-brand, optimized for conversion, and consistent with UX best practices.</li><li>
Measure and report on landing page performance and conversion metrics.</li></ul>
Additional Support Areas<ul><li>
Assist with webinar promotion, event campaigns, and lead-nurture workflows.</li><li>
Collaborate with design and content teams on campaign creative and asset production.</li><li>
Maintain marketing processes, asset libraries, and content calendars to ensure consistency across all channels.</li><li>
Stay up-to-date on industry trends, digital marketing tools, and emerging channels.</li></ul> 
What You&rsquo;ll Bring<ul><li>
3&ndash;5 years of digital marketing experience, preferably in B2B SaaS, Martech, or data-driven marketing.</li><li>
Proven success managing organic social media and lifecycle campaigns.</li><li>
Strong writing skills and attention to detail across multiple content types.</li><li>
Working knowledge of HubSpot, Google Analytics, and social media scheduling tools.</li><li>
Analytical mindset &mdash; comfortable interpreting data to improve marketing results.</li><li>
Highly organized with strong project management and communication skills.</li><li>
Team player who thrives in a collaborative, fast-moving environment.</li></ul> 
Why You&rsquo;ll Love Working at Audiense<ul><li>
Opportunity to shape the future of audience intelligence and marketing data.</li><li>
Collaborative global team that values innovation, autonomy, and creativity.</li><li>
Competitive compensation, healthcare benefits, 401(k), and generous PTO.</li><li>
Flexible, remote-first culture with a commitment to work-life balance.</li></ul> 

The pay range for this role is: 
80,000 - 100,000 USD per year(Remote (United States))</div>

Digital Marketing Specialist

Owais Capital | أويس المالية

<div>
 
 
 Product Manager Specialist
 
 
 
 
 
 
 
 Job Summary
 
 
 
 The Product Manager Specialist is responsible for driving the strategic direction, development, and lifecycle management of product lines within the organization. This role serves as the bridge between business objectives, customer needs, and technical capabilities, ensuring successful product delivery that meets market demands and drives company growth. The Product Manager Specialist will collaborate with cross-functional teams including engineering, design, marketing, sales, and customer success to deliver innovative products that create value for customers and stakeholders.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 Strategic Planning &amp; Vision
 
 
 The Product Manager Specialist develops and maintains the product roadmap aligned with company strategy and market opportunities. This involves conducting market research and competitive analysis to identify trends, gaps, and opportunities, while defining product vision, strategy, and positioning in the marketplace. The role requires establishing clear product goals, success metrics, and key performance indicators (KPIs), and prioritizing features and enhancements based on business value, customer impact, and resource constraints.
 
 
 
 
 
 
 Product Development &amp; Execution
 
 
 
 Working closely with engineering and design teams, the Product Manager Specialist translates business requirements into detailed product specifications and user stories. The role involves leading the product development process from concept through launch, managing the product backlog and sprint planning activities in an Agile environment. The specialist facilitates requirement gathering sessions with stakeholders and customers, ensures timely delivery of product releases while maintaining quality standards, and conducts user acceptance testing and quality assurance reviews.
 
 
 
 
 
 
 Customer &amp; Market Focus
 
 
 
 A critical aspect of this role is gathering and analyzing customer feedback, usage data, and market insights to inform product decisions. The Product Manager Specialist identifies and defines target customer segments and user personas, conducts customer interviews, surveys, and usability testing to validate product concepts, and monitors customer satisfaction and engagement metrics. They also serve as the voice of the customer within the organization, advocating for user needs and experience improvements.
 
 
 
 
 
 
 Stakeholder Management &amp; Communication
 
 
 
 The specialist collaborates with sales and marketing teams to develop go-to-market strategies and positioning, communicates product updates, roadmaps, and release plans to internal and external stakeholders, and facilitates cross-functional meetings and decision-making processes. The role requires presenting product strategies and performance metrics to senior leadership, managing expectations and negotiating priorities among competing stakeholder interests, and providing training and support to sales teams and customer-facing staff on product features and benefits.
 
 
 
 
 
 
 Performance Analysis &amp; Optimization
 
 
 
 Ongoing responsibilities include tracking and analyzing product performance metrics, user engagement, and business impact, conducting post-launch reviews and gathering lessons learned to improve future releases, and identifying opportunities for product optimization and revenue growth. The specialist monitors competitive landscape and adjusts product strategy as needed, manages product lifecycle including sunset decisions for underperforming features, and develops business cases and ROI analysis for new product initiatives and investments.
 
 
 
 
 
 
 Required Qualifications
 
 
 <ul>
 <li>
 Bachelor's degree in Business, Computer Science, Engineering, or related field; MBA preferred
 </li>
 <li>
 3-5 years of product management experience, preferably in relevant industry
 </li>
 <li>
 Proven track record of successfully launching and managing products through full lifecycle
 </li>
 <li>
 Strong understanding of Agile/Scrum methodologies and product development processes
 </li>
 <li>
 Experience with product management tools such as Jira, Aha!, ProductBoard, or similar platforms
 </li>
 <li>
 Excellent analytical skills with ability to interpret data and make data-driven decisions
 </li>
 <li>
 Exceptional communication and presentation skills with ability to influence stakeholders at all levels
 </li>
 <li>
 Strong project management and organizational skills with attention to detail
 </li>
 <li>
 Technical aptitude and ability to work effectively with engineering teams
 </li>
 </ul>
 
 
 
 
 
 Preferred Skills
 
 
 <ul>
 <li>
 Experience with UX/UI design principles and user-centered design thinking
 </li>
 <li>
 Knowledge of SQL, analytics tools (Google Analytics, Mixpanel, Amplitude), and data visualization
 </li>
 <li>
 Familiarity with software development technologies and methodologies
 </li>
 <li>
 Experience in B2B/B2C product management depending on company focus
 </li>
 <li>
 Certification in Product Management (AIPMM, Pragmatic Institute) or Agile methodologies
 </li>
 <li>
 Understanding of pricing strategies, business models, and revenue optimization
 </li>
 </ul>
 
 
 
 
 
 Key Competencies
 
 
 <ul>
 <li>
 Strategic thinking and business acumen
 </li>
 <li>
 Customer empathy and user advocacy
 </li>
 <li>
 Problem-solving and decision-making abilities
 </li>
 <li>
 Leadership and influence without direct authority
 </li>
 <li>
 Adaptability and comfort with ambiguity
 </li>
 <li>
 Collaboration and teamwork orientation
 </li>
 <li>
 Innovation and creative thinking
 </li>
 <li>
 Results-driven mindset with focus on execution
 </li>
 </ul>
 
 
 
 
 This role offers the opportunity to shape products that directly impact customer success and business growth, working in a dynamic environment that values innovation, collaboration, and continuous improvement.
 
</div>

Product Manager

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