loyalty program manager

Louzan Group

Job Summary:As a CRM and Loyalty Program Manager, you will be responsible for leading the development and execution of customer relationship management strategies and loyalty initiatives across our luxury fashion and hospitality portfolio. In this role you will drive customer acquisition, retention, engagement, and lifetime value through data-driven insights, personalized experiences, and premium loyalty programs aligned with the brand&rsquo;s luxury positioning.Job Responsibilities:CRM Strategy &amp; Customer Lifecycle Management<ul><li>Develop and implement CRM strategies to enhance customer acquisition, retention, and lifetime value.</li><li>Design customer lifecycle journeys across fashion retail and hospitality touchpoints.</li><li>Build segmentation strategies based on behavior, purchase history, and customer preferences.</li><li>Drive personalized communication strategies across email, SMS, WhatsApp, and digital platforms.</li><li>Ensure a seamless omnichannel customer experience across stores, e-commerce, and hospitality outlets.</li></ul>Loyalty Program Development &amp; Management<ul><li>Design, launch, and manage tiered loyalty programs aligned with luxury brand standards.</li><li>Develop reward structures, VIP benefits, experiential incentives, and exclusive member privileges.</li><li>Monitor program performance including member acquisition, engagement, redemption rates, and ROI.</li><li>Continuously optimize loyalty offerings to increase repeat purchases and cross-category engagement.</li><li>Collaborate with retail and hospitality teams to integrate loyalty benefits across both sectors.</li></ul>Data Analytics &amp; Insights<ul><li>Analyze customer data to identify trends, buying patterns, churn risks, and upsell opportunities.</li><li>Develop dashboards and performance reports for senior management.</li><li>Track KPIs including CLV (Customer Lifetime Value), retention rate, repeat purchase rate, and campaign performance.</li><li>Ensure data accuracy, compliance, and governance in CRM systems.</li></ul>Campaign Management &amp; Personalization<ul><li>Plan and execute targeted CRM campaigns including product launches, private sales, events, and hospitality experiences.</li><li>Implement automated workflows and triggered communications (birthday, anniversary, reactivation, VIP invites).</li><li>Work closely with creative and digital teams to ensure brand-aligned communication.</li></ul>Technology &amp; Systems Management<ul><li>Manage CRM platforms and loyalty management systems.</li><li>Coordinate with IT and external vendors for system enhancements and integrations.</li><li>Ensure CRM integration with POS, e-commerce, and reservation systems.</li><li>Maintain compliance with data protection regulations.</li></ul>Cross-Functional Collaboration<ul><li>Partner with retail store managers and hospitality teams to enhance member experience at physical touchpoints.</li><li>Train store and front-office teams on loyalty program benefits and customer engagement best practices.</li><li>Align CRM initiatives with overall marketing campaigns and brand strategy.</li></ul>Qualifications &amp; Experience:<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or related field (MBA preferred).</li><li>8 &ndash; 10 years of experience in CRM, loyalty programs, or customer marketing within luxury retail, fashion, or hospitality.</li></ul>Knowledge &amp; Skills:<ul><li>Strong experience with CRM platforms (e.g., Salesforce, SAP CRM, HubSpot, or similar).</li><li>Experience designing premium/VIP loyalty programs.</li><li>Strong analytical skills with ability to interpret customer data and translate into strategy.</li><li>Strategic thinking with strong execution capability.</li><li>Data-driven decision making.</li><li>Strong understanding of luxury consumer behavior.</li><li>Exceptional stakeholder management skills.</li><li>Detail-oriented with strong organizational skills.</li><li>Customer-first mindset with brand sensitivity.</li></ul>Job Types: Full-time, PermanentApplication Question(s):<ul><li>Where are you currently located?</li><li>What is your current monthly salary in AED?</li><li>What is your expected monthly salary in AED?</li><li>What is your notice period in days?</li></ul>

CRM & Loyalty Program Manager

SBH Fashion

<div>
 Job Title: Email Marketing Manager (Email, SMS &amp; Loyalty)
 
 
 
 Role Overview
 
 
 
 The Email Marketing Manager will own the execution and optimization of our email, SMS, and loyalty programs with a sharp focus on fashion merchandising, customer lifecycle strategy, and revenue growth. This role sits at the intersection of brand storytelling, data, and performance&mdash;translating product drops, seasonal moments, and customer insights into highly effective retention campaigns.
 
 
 Reporting to the Director of Growth Marketing, this role will be responsible for day-to-day campaign execution, automated lifecycle flows, loyalty initiatives, and performance reporting, while partnering closely with Merchandising, Creative, eCommerce, and Customer Service.
 
 
 
 Key Responsibilities
 
 
 
 
 Email &amp; SMS Execution
 
 
 
 <ul>
 <li>
 Own the end-to-end execution of email and SMS campaigns, including calendars, segmentation, QA, and deployment
 </li>
 <li>
 Build, manage, and optimize lifecycle automations (welcome, abandoned browse/cart, post-purchase, win-back, VIP)
 </li>
 <li>
 Ensure messaging aligns with brand voice, seasonal priorities, and fashion merchandising strategies
 </li>
 <li>
 Optimize send cadence, frequency, and content mix to balance revenue performance with brand experience
 
 
 </li>
 </ul>
 
 Loyalty Program Management
 
 
 
 <ul>
 <li>
 Execute and optimize the loyalty program across tiers, rewards, perks, and experiential benefits
 </li>
 <li>
 Partner with Growth and eCommerce to align loyalty mechanics with customer lifetime value goals
 </li>
 <li>
 Support VIP and high-value customer engagement strategies across email, SMS, and loyalty touchpoints
 
 
 </li>
 </ul>
 
 Fashion Merchandising &amp; Cross-Functional Collaboration
 
 
 
 <ul>
 <li>
 Translate product drops, collections, and key fashion moments into compelling retention storytelling
 </li>
 <li>
 Partner with Merchandising and Creative to merchandise emails and SMS for conversion (product order, imagery, copy hierarchy)
 </li>
 <li>
 Align retention efforts with paid media, on-site promotions, and broader marketing campaigns
 
 
 </li>
 </ul>
 
 Analytics &amp; Optimization
 
 
 
 <ul>
 <li>
 Report on core retention KPIs including revenue contribution, repeat purchase rate, CLTV, Email/SMS ROI, AOV, and engagement metrics
 </li>
 <li>
 Continuously A/B test subject lines, content, product placement, timing, and offers
 </li>
 <li>
 Use performance insights and customer behavior to inform ongoing optimization and strategy
 
 
 </li>
 </ul>
 
 Operational Excellence
 
 
 
 <ul>
 <li>
 Maintain clean audience segmentation based on behavior, lifecycle stage, spend, and engagement
 </li>
 <li>
 Ensure deliverability best practices and platform health
 </li>
 <li>
 Support process improvements and documentation to scale retention efforts efficiently
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 4&ndash;6+ years of experience in retention or lifecycle marketing, preferably within fashion or luxury retail
 </li>
 <li>
 Deep hands-on experience with email and SMS platforms (e.g., Klaviyo, Attentive, Postmark, Braze)
 </li>
 <li>
 Strong fashion merchandising sensibility with the ability to curate product stories that convert
 </li>
 <li>
 Data-driven mindset with comfort analyzing performance and presenting insights clearly
 </li>
 <li>
 Highly organized, detail-oriented, and able to manage multiple campaigns in a fast-paced environment
 </li>
 <li>
 Strong cross-functional communication skills and collaborative approach
 
 
 </li>
 </ul>
 Salary $100,000
 
 
</div>

Email Marketing Manager (Email, SMS & Loyalty)

flynas

<div>
 
 
 Job Purpose
 
 
 
 The Job Holder Is required to set up, develop, manage &amp; execute loyalty program strategies &amp; enhancements by coordinating with internal departments into operation, while measuring success and results for ongoing program enhancement.
 
 
 Key Accountabilities:
 
 
 
 &bull; Product Development.
 
 
 
 - Monitor program member database &amp; all inquiries, complaints and requests received via Customer Care team across communication channels (email, call centre, social media etc.)
 
 
 - Deliver program internal projects and their completion in a timely manner.
 
 
 - Review of analysis / recommendation sent by the Loyalty Consultant and Business Development Manager.
 
 
 - Review and approval of the final product as prepared by the loyalty department.
 
 
 - Coordinate directly with external consultant/vendor to ensure stable and effective business operations.
 
 
 - Establish and maintain account management plans for partners as it relates to the KPI objectives of the Loyalty Program. This will include partner system set up, reporting and partner marketing campaign setup &amp; analysis.
 
 
 - Manage the end-to-end promotions process for each partner, including management of the creative approvals process, promotion design, legal approval and external communications.
 
 
 - Drive problem resolution with internal resources as well as the partner to ensure offering are serviced according to standards, potential risks are mitigated and revenue goals are met
 
 
 - Use research and analysis, market/industry insights to identify new partners with local &amp; global partners in different industries such as Retailers, Travel &amp; Tourism, Electronics, etc. that would drive revenue and commercial growth.
 
 
 - Plan end to end campaigns, which includes developing campaign briefs, data analysis and campaign reporting.
 
 
 - Develop goals &amp; strategies to ensure that the Loyalty department is fully focused on achieving objectives.
 
 
 
 &bull; Customer Experience Management
 
 
 
 - Apply well-proven communication and problem-solving skills to guide and assist the Customer Care Team to respond sufficiently to member queries.
 
 
 - Increase Customer Care team communication skills with program members and set defined methods of communication and/or responses
 
 
 - Establish a customer satisfaction survey on timely periods that would measure overall customer loyalty and assist in future core program enhancements.
 
 
 - Conduct regular mystery shopper calls to evaluate team.
 
</div>

Loyalty Manager

Ecolux Enterprises

Job Title: Manager / Sr. Manager Brand Alliances &amp; PartnershipsLocation: ThaneDepartment: OperationsReporting To: Director-OperationsWorking Days: 5 Days (Hybrid)Benefits: PF, bonus, Paid LeavesAs the Manager - Brand Alliances &amp; Partnerships, you will build, manage, and scale a strong ecosystem of brand partners that enhance the value of the companys loyalty programs, trade campaigns, and promotional solutions. This role operates at the intersection of strategy, commercial negotiations, program design, and execution, and is a key lever for revenue growth, margin improvement, and differentiation.Key Objective of this role is building and managing a high-quality portfolio of alliance partners across categories (travel, lifestyle, digital services, FMCG adjacencies, experiences, etc.). Enable compelling, cost-efficient, and scalable reward and alliance propositions for clients. Drive mutually beneficial commercial outcomes for partners and the company. Strengthen the companys partner-led go-to-market and solutioning capability.Key Responsibilities1. Partner Strategy &amp; Sourcing<ul><li>Identify, evaluate, and onboard relevant brand partners aligned to target audiences and campaign objectives All registered marks belong to their respective rights holders | Confidential &amp; Proprietary | ISO 27001 &amp; ISO</li></ul>9001 Certified<ul><li>Continuously expand and refresh the partner ecosystem</li></ul>2.Commercial Negotiation &amp; Contracting<ul><li>Negotiate commercials, margins, commissions, and offer structures</li><li>Work with Finance and Legal to finalize contracts, SLAs, and settlements</li></ul>3. Program &amp; Offer Design<ul><li>Collaborate with Sales, Product, and Client Servicing to design alliance-led reward propositions</li><li>Customize partner offers for specific clients and campaigns</li></ul>4. Execution &amp; partner Enablement<ul><li>Ensure smooth onboarding, integration, and fulfillment during live campaigns</li><li>Act as the primary partner point of contact</li></ul>5. Performance Tracking &amp; Optimization<ul><li>Track KPIs such as redemption, utilization, cost efficiency, and satisfaction</li><li>Use insights to optimize or rationalize partnerships</li></ul>6. Relationship Management &amp; Growth<ul><li>Build long-term strategic relationships</li><li>Identify upsell, cross-sell, and co-marketing opportunities</li></ul>7. Internal Stakeholder Management<ul><li>Work closely with Sales, Product, Tech, Client Servicing, Finance, and Operations</li></ul>All registered marks belong to their respective rights holders | Confidential &amp; Proprietary | ISO 27001 &amp; ISO 9001 CertifiedQualification &amp; Characteristics<ul><li>Bachelors Degree in any stream.</li><li>510 years of experience in brand alliances, partnerships, loyalty, rewards, promotions, or affiliate ecosystems.</li><li>Strong negotiation and commercial acumen</li><li>Strategic thinking with execution focus</li><li>Cross-functional collaboration</li><li>Data-driven decision making</li><li>Entrepreneurial and ownership-driven</li><li>Comfortable with ambiguity and scale-up environment</li></ul>Job Type: Full-timePay: ₹150,000.00 - ₹180,000.00 per yearBenefits:<ul><li>Paid sick time</li></ul>Application Question(s):<ul><li>This position is for Thane location, will you be comfortable?</li><li>Do you have prior experience working with Loyalty, voucher, cashback, rewards industry?</li></ul>Work Location: In person

Manager/ Sr. Manager Brand Alliance & Partnership

Delivery Hero

<div>Company Description 
talabat is part of the Delivery Hero Group, the world&rsquo;s pioneering local delivery platform, our mission is to deliver an amazing experience&mdash;fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. 
Job Description 
Role Summary 
The Rider Experience &amp; Engagement Manager owns the end-to-end rider journey with a clear objective: reduce churn, improve retention, and strengthen long-term rider loyalty. 
This role is responsible for building and executing a comprehensive Rider Value Proposition through structured retention strategy, loyalty frameworks, engagement programs, in-app communications, and strategic partnerships that drive measurable KPI improvement. 
 
What's On Your Plate 

1. Retention, Rider Value Proposition &amp; Loyalty<ul><li>
Own rider churn reduction strategy, with strong focus on early-life retention.</li><li>
Define and continuously enhance the overall Rider Value Proposition.</li><li>
Design and manage a structured rider loyalty framework.</li><li>
Analyze retention data to identify high-risk segments and structural gaps.</li><li>
Track key KPIs (Churn %, Retention Rate, Tenure trends, RSAT).</li><li>
Develop and execute action plans to improve retention and loyalty outcomes.</li></ul> 

2. Rider Engagement<ul><li>
Develop and execute a comprehensive annual engagement roadmap aligned with business priorities.</li><li>
Lead structured recognition and motivation programs.</li><li>
Ensure engagement initiatives are measurable and linked to retention KPIs.</li><li>
Drive initiatives that strengthen rider attachment and sense of belonging.</li></ul> 

3. Rider Communications &amp; Feedback<ul><li>
Own in-app rider communication strategy and governance.</li><li>
Ensure clear, consistent, and aligned messaging.</li><li>
Establish structured rider feedback mechanisms (surveys, focus groups).</li><li>
Translate insights into concrete improvement initiatives and corrective action plans.</li></ul> 

4. Partnerships &amp; Benefits<ul><li>
Develop and manage third-party benefit partnerships.</li><li>
Launch value-added programs that enhance the Rider Value Proposition.</li><li>
Monitor adoption and measurable impact on retention metrics.</li></ul></div>

Manager Rider Experience & Engagement

Persian Horizon - FZCO

About the RoleElaris Beauty Salon, part of Persian Horizon Holding, is hiring a senior-level Loyalty &amp; Retention Leader to design, build, and scale a complete customer loyalty ecosystem from scratch.This is a high-impact revenue role. Your mission is to significantly increase repeat bookings, referral rates, customer lifetime value, and retention performance across our luxury salon operations.We are looking for someone who has successfully built and executed loyalty programs in beauty salons in Dubai.Core Objective<ul><li>Build a structured loyalty and retention system from zero</li><li>Increase repeat booking rate</li><li>Develop referral programs</li><li>Design high-conversion re-engagement campaigns</li><li>Improve customer lifetime value</li></ul>Performance and measurable results are the priority.Key Responsibilities<ul><li>Design and implement a complete loyalty program strategy</li><li>Create tiered membership or reward structures</li><li>Develop referral and incentive programs</li><li>Build reactivation campaigns for inactive clients</li><li>Implement upsell and cross-sell journeys</li><li>Integrate loyalty structure with Fresha and CRM systems</li><li>Work with internal tech team to develop required systems</li><li>Track KPIs: retention rate, repeat rate, referral rate, LTV</li><li>Build and lead a retention team if needed</li><li>Continuously optimize performance based on data</li></ul>Mandatory Requirements (Strict)<ul><li>Minimum 4 years of direct, hands-on experience building loyalty programs in beauty salons in Dubai</li><li>Proven record of increasing retention and repeat booking metrics</li><li>Experience designing referral systems and reward-based campaigns</li><li>Deep understanding of salon client behavior in Dubai</li><li>Strong analytical and KPI-driven mindset</li><li>Experience working with CRM systems and booking platforms</li><li>Leadership capability and ability to build systems from scratch</li></ul>If you have not directly built and managed loyalty programs for beauty salons in Dubai, please do not apply.Applications without proven salon loyalty experience will not be reviewed.Ideal Candidate Profile<ul><li>Strategic thinker with strong execution capability</li><li>Revenue-focused, not just marketing-focused</li><li>Experienced in luxury customer segmentation</li><li>Comfortable leading initiatives and building teams</li><li>Data-driven decision maker</li><li>Strong communication and leadership skills</li></ul>What We Offer<ul><li>Full authority to build the loyalty ecosystem</li><li>Strong internal tech and CRM support</li><li>Financial backing for implementation</li><li>Performance-driven compensation structure</li><li>Executive-level impact within a growing luxury group</li></ul>Job Type: Full-timePay: From AED10,000.00 per month

Head of Customer Loyalty & Retention

Riyadh Air

About the Company: 
Riyadh Air (RX), headquartered in the Saudi Capital, is the new national airline that’s shaping the future of flying. It seeks to lead the aviation industry by transforming Saudi Arabia into a global aviation and trade hub – a digitally native airline that will connect the kingdom to more than 100 destinations.
 
About the Role: 
Can you build powerful partnerships that turn a loyalty programme into a true growth engine?
 
We are looking for a passionate professional to drive the development and optimisation of strategic partnerships that enhance programme value, accelerate commercial performance and deepen member engagement.
 
In this role, you will lead the ongoing management and development of high value partners across financial services, retail, lifestyle, wellness, entertainment and payment linked propositions, driving partnership growth, joint marketing campaigns, deepening engagement and maximizing shared KPI performance.
 
You will lead partner onboarding and integration across accrual, redemption and digital touchpoints, ensuring seamless delivery and strong governance.
 
Working cross-functionally, you will translate partner objectives into compelling propositions, develop robust business cases and close strategic deals that strengthen competitiveness and expand market reach.
 
You will monitor KPIs, conduct structured performance reviews and use CRM and commercial analytics to refine propositions, optimise engagement, improve campaign effectiveness and unlock new revenue opportunities.
 
Through innovation, insight and disciplined account management, you will ensure long-term partner value and a differentiated member experience.
 
Build the partnerships that build loyalty. One strategic deal at a time
 
About You: 
Degree qualified, you will demonstrate a minimum of 5 years in loyalty programs, payment partnerships, financial services, or lifestyle partnerships.
 
You are expected to have demonstrated capability in designing and launching payment linked loyalty propositions or co-branded card products.
 
We’d love to hear from you even more if you have proven experience in managing partnerships, including negotiation, performance management, and delivering mutually beneficial outcomes.
 
This is your opportunity to shape the future of air travel. Bring your best and show us why you can own this position within Riyadh Air.
 
Please submit your application by clicking on the Apply button. Our Talent Acquisition team will be reviewing applications shortly.

Manager Loyalty Partnerships

Search 10000+ Loyalty program manager jobs near you this March. New roles added regularly across leading industries. Apply today.