market research manager

BBP INDIA COMMUNICATIONS

Job descriptionJob Title: Market Research Executive/ Assistant Manager Marketing ResearchLocation: Kochi, KeralaSalary: Up to ₹40,000 per month (based on experience)Languages Required: Malayalam and English (proficiency in both mandatory)Qualification: MBA / MA (Marketing, Economics, Sociology, or related field)Experience: 2&ndash;4 years of experience in market or social researchAbout the RoleWe are seeking a passionate and analytical Assistant Manager - Market Research to lead and manage the end-to-end research process, from study design and methodology planning to data analysis and insight presentation.The ideal candidate will have hands-on experience in market or social research and the ability to work independently across all project stages &mdash; including data collection supervision, analysis, and reporting. You will collaborate closely with clients and field teams to ensure high-quality insights and actionable outcomes that drive strategic decisions.Key ResponsibilitiesPlan and execute quantitative and qualitative research studies.Design research methodologies, questionnaires, and sampling plans.Coordinate and supervise data collection activities through field and online channels.Perform data cleaning, tabulation, and statistical analysis using Excel, SPSS, or Power BI.Prepare research reports, presentations, and dashboards highlighting actionable insights.Collaborate with clients and internal teams to ensure research objectives are met.Monitor project timelines, ensure quality, and maintain data accuracy.Stay updated on market trends and consumer insights.Required SkillsProficiency in Malayalam and English (spoken and written).Strong analytical and problem-solving abilities.Good knowledge of survey design, sampling, and research techniques.Excellent command over MS Excel, PowerPoint, and familiarity with SPSS/Power BI.Ability to manage multiple projects and deliver under deadlines.Effective communication and presentation skills.Preferred BackgroundExperience in market research agencies, consulting firms, or development research.Exposure to both quantitative and qualitative methodologies.Compensation &amp; GrowthSalary: Up to ₹40,000 per month (based on experience)Growth: Opportunity to advance into a Market Research Manager role based on performanceJob Types: Full-time, PermanentPay: Up to ₹40,000.00 per monthWork Location: In person

Market Research Executive/ Assistant Manager Marketing Research

The Emirates Group

<div><h5 class="jobSectionHeader">Job Purpose
</h5>Our Corporate and Customer Research Team delivers strategic insights by analysing customer attitudes and behaviours through surveys, interviews, focus groups, and advanced data analysis.
We are seeking a Market Research Manager to lead and oversee the team, managing research analysts and budgets to ensure the effective delivery of high-quality, actionable insights and recommendations. The Manager will be responsible for the end-to-end management of research projects, leveraging technologies like SPSS, Power BI, and generative AI, while fostering the professional development of team members. The successful candidate will demonstrate strong leadership, project management, and stakeholder engagement skills, as well as a proven track record of managing both people and budgets.
In this role, you will:
<ul><li>Manage the research needs for designated business units; identifying and developing projects to support end users, based on clear objectives. Brief suppliers for specific studies approved by respective heads of businesses.
</li><li>Manage external suppliers used for conducting research projects to ensure the best deal is provided in a timely and accurate manner. Also manage external research consultants responsible for providing relevant industry information utilised to enhance research projects conducted; summarise / distribute results to provide senior management with feedback to be reviewed and implemented in a timely and accurate manner.
</li><li>Develop in conjunction with the business unit an annual research activity plan, including corporate and in-market research projects. Provide the business with the budgetary data to make necessary budget provision to support this plan.
</li><li>Challenge the business units with regards all proposed research to ensure the research remains business critical and meets clearly defined objectives. Plan, control and monitor their research budget as per set objectives. Produce research expenditure update and reconciliation to ensure budgets are being used efficiently and effectively, making recommendations for the re-deployment of funds into priority projects to suit commercial and strategic objectives.
</li><li>Manage and coach direct reports, guiding them to improved performance through continuous training and development. To ensure that interim and year-end reviews are carried out in a timely and thorough manner via HR Review and that the objectives are measurable and monitored. To deal with staff issues as they arise offering solutions and support. To ensure that staff undertakes training as identified in their personal and professional development plan.
</li><li>Own and drive the short term and long term quality management strategies for the department by establishing and maintaining up-to-date quality control standards and procedures that are aligned to industry bodies such as 'Market Research Society' (MRS) and / or 'European Society for Opinion and Market Research' (ESOMAR). Conduct random and planned quality inspections, take remedial action to ensure processes are efficient and results are accurate.
</li><li>Manage the internal / external quality control systems and processes to monitor suppliers. Set up processes to monitor fieldwork, data entry and code frames, translations, coding etc. Recommend new processes, develop and implement.
</li><li>Own and drive the automation processes for continuous research projects. Recommend enhancements, create specifications, implement and prepare budgets for them.
</li><li>Own and drive the acquisition of new technological solutions by researching, evaluating and implementing new IT solutions that will help keep the department aligned with industry trends, as well as ensure continuous improvements in efficiency. Transform business requirements into IT specifications and documentation (a credible business case, functional specification and a project plan), in tandem with IT Services.
</li><li>Influence senior management to ensure buy in for implementation of any new developments.
</li><li>Manage the implementation of Emirates Group policies and approach towards use or otherwise of web based surveys and internal data, understand local data protection laws and ensure compliance. To ensure Emirates Group's interests are always protected.
</li><li>Manage continuous monitoring of the Emirates Group brands through effective brand tracking studies. Facilitate impactful and effective advertising by providing maximum insights from testing, measurement and tracking programmes, to feed into the Corporate Communications planning process and propose recommendations. Deliver a quarterly research review with proposed recommendations from all Corporate Communications research conducted.
</li><li>Manage the `Emirates Hub' research community by leading and guiding key internal stakeholders to use this new efficient and cost effective channel for gaining consumer insights. Provide topic specific reports for the concerned line departments and manage a general `Emirates Hub' newsletter providing all key internal stakeholders with strategic insights across the Emirates customer journey.
</li><li>Manage and develop the database of research and agency submissions on customer and competitor profile held on the Market Research SharePoint site. Provide relevant strategic consumer insights such as market demographics and psychographics from other in-house research that will also support advertising agency briefs. Provide and control content, for internally managed research, for the Insights section on EmPower and optimise growth and sharing of relevant insights with key internal stakeholders.
</li><li>Support Manager Market Research in the selection of research agencies specialising in brand and advertising research, and actively participate in agency performance appraisals by feeding back on research capabilities as required to optimise agency relationships and effectiveness of Emirates network marketing communications.
</li><li>The job holder along with Manager Market Research will develop and maintain research links with established external parties' i.e. airline bodies and airlines to ensure maximum benefit in furthering our corporate research capabilities. Represent the Group in activities within the research and travel industries (Market Research Society, ESOMAR, IATA) to ensure we remain at the forefront of developments in these fields. Liaise with external research consultants and gain information in order to keep abreast with new research techniques or applications that will benefit the Emirates Group.
</li><li>Own and drive the development of the latest research techniques for the Market Research department, be the primary decision maker for the introduction of the latest research techniques across the Group: researching, evaluating, planning and implementing new research methodologies.
</li></ul><h5 class="jobSectionHeader">Qualification
</h5>To be considered for this role, you must meet the below requirements:
<ul><li>Qualifications: Degree or Honours (12+3 or equivalent) in Business/Technology discipline.
</li><li>Experience: 8+ years experience in Commercial, Sales and/or Research Analysis.
</li></ul>Knowledge &amp; Skills:
<ul><li>In market research out of which in an analyst position, managing staff and suppliers, preferably with an airline or travel related industry.
</li><li>Market Research techniques, good knowledge of MS packages such as Excel, PowerPoint, Access and statistical software such as Statistical Product and Service Solutions (SPSS).
</li><li>Solid understanding of online product development, industry best practices and knowledge of website usability.
</li><li>Project management skills and knowledge of technical solutions to conceptualise sensible product development.
</li><li>Keen interest in staying at the forefront of new research methodologies and adapting it for the benefit of the Emirates Group.
</li></ul>At Emirates, we're committed to providing our employees with opportunities to grow and develop in their careers. So if you're looking for a challenging and rewarding opportunity, apply today and join our team! 
 
<h5 class="jobSectionHeader">Salary &amp; benefits
</h5>Join us in a management role and enjoy an attractive tax-free salary. On top of our generous travel benefits, including discounted flights and hotel stays around the world, this managerial role also has an excellent leave and healthcare package. That&rsquo;s on top of transport benefits, life insurance and more. Find out what it&rsquo;s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers</div>

Marketing Research Manager

<div><h5 class="jobSectionHeader">Job Purpose
</h5>Our Corporate and Customer Research Team delivers strategic insights by analysing customer attitudes and behaviours through surveys, interviews, focus groups, and data analysis.
The Market Research Analyst will contribute to and manage research projects, developing actionable insights and recommendations. This role leverages technologies like SPSS, Power BI, and generative AI to support data collection and analysis, with opportunities to further develop technical and analytical skills. The Analyst will synthesise findings, prepare reports, and present recommendations to Senior Management, while ensuring value from external suppliers and supporting continuous improvement in research practices.
In this role, you will:
<ul><li>Have a full understanding of the business unit's needs, be the central point of contact for all their research needs.
</li><li>Identify, prioritise and develop research projects to support the end user department, link findings from various sources to enrich the data and present actionable recommendations to all levels within the business unit.
</li><li>Develop the annual research budget and plan. Set, monitor, and develop key performance indicators.
</li><li>Manage, prioritise, and implement research requirements of the business units to ensure that pressing research issues are investigated and analysed and that findings and proposed recommendations are presented to Senior Management for their immediate consideration and action.
</li><li>Manage the costs on each project to ensure they are within the annual budget. Monitor and check the distribution and scheduling of surveys to ensure that respondents are not targeted more than once on the same day.
</li><li>Manage and develop projects for allocated departments across the Emirates Group and provide effective and valuable feedback in a timely and accurate manner to the Senior Management with an aim of highlighting issues and proposing solutions.
</li><li>Fully explore the data to provide new insights by customer segment, to aid the business in providing more focused and targeted services to meet consumer needs.
</li><li>Ensure that third party suppliers deliver projects on time and in a cost-effective manner and develop existing contacts to establish new research projects.
</li><li>Create and monitor a comprehensive database on customer and competitor profile
</li><li>Co-ordinate with external research consultants and provide information which will be utilised to enhance surveys conducted and summarise/distribute results to provide Senior Management with feedback that needs to be reviewed and implemented in a timely and accurate manner.
</li><li>Manage outside suppliers who will be used for running studies and surveys to ensure timely and accurate delivery of services.
</li><li>Play an active role in the preparation of the annual budget and tracking expenditure on an on-going basis.
</li><li>Liaise and co-ordinate with local educational institutions to bringing together part-time manpower and train them in conducting face-to-face interviews and delegate administration tasks (i.e., packing, sorting, data capture etc.) and be responsible for the supervision of these part-time staff.
</li><li>The job holder along with Senior Manager Market Research, will develop and maintain Research links with established airline bodies aircraft manufacturers, airlines to ensure maximum benefit in furthering our corporate research capabilities.
</li><li>Represent the Group in activities within the research and travel industries (Market Research Society, ESOMAR, IATA) to ensure we remain at the forefront of developments in these fields.
</li>Liaise with external research consultants and gain information in order to keep abreast with new research techniques and software applications that will benefit the Emirates Group. 
<li>
</li></ul> 
<h5 class="jobSectionHeader">Qualification
</h5>To be considered for this role, you must meet the below requirements:
<ul><li>Qualifications: Degree or Honours (12+3 or equivalent) in a Business Discipline or a Post-Graduate Degree in a similar field would be preferable.
</li><li>Experience: 5+ years experience in Commercial/Sales/Research/Analysis
</li></ul>Knowledge/Skills:
<ul><li>Experience in market research experience out of which 3 years in a supervisory position, managing staff and suppliers, preferably with an airline or travel related industry.
</li><li>Market Research techniques, good knowledge of MS packages such as MS Excel, MS Access and an understanding of statistical software such as Statistical Product and Service Solutions (SPSS).
</li><li>Should have knowledge and interest in human behaviour.
</li><li>The jobholder must possess strong communication skills: the ability to prepare written reports and present findings and recommendations to senior management.
</li><li>Proven ability to work independently and within a team. Should also possess good negotiating abilities to deal with external suppliers.
</li></ul>At Emirates, we're committed to providing our employees with opportunities to grow and develop in their careers. So if you're looking for a challenging and rewarding opportunity, apply today and join our team! 
 
<h5 class="jobSectionHeader">Salary &amp; benefits
</h5>Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. Find out what it&rsquo;s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers .</div>

Marketing Research Analyst

The HEINEKEN Company

<div>Job Purpose
The Consumer &amp; Market Insights (CMI) Manager is responsible for embedding the consumer perspective into marketing and commercial decision-making. The role leads consumer and market understanding through robust research, data analysis, and insight generation, translating complex data into clear, actionable recommendations that drive brand, category, and portfolio growth.

Duties and Responsibilities
1. Consumer &amp; Market Understanding
<ul>
<li>Define and implement appropriate research methodologies (qualitative, quantitative, and secondary data) to address key business and knowledge gaps.</li>
<li>Connect brand equity results with brand reality to form concrete brand story.</li>
<li>Generate deep insights into consumer attitudes, behaviors, motivations, and unmet needs across consumers, customers, and channels.</li>
<li>Translate consumer understanding into clear implications for brand positioning, innovation, communication, and portfolio strategy.</li>
<li>Identify emerging trends and shifts in consumer behavior and assess their relevance to the business.</li>
<li>Continuously seek new and improved research approaches and tools, recommending and embedding them within the organization.</li>
</ul>
2. Data Analysis &amp; Insight Generation
<ul>
<li>Translate retail sales data/market performance data, and other internal and external data sources into actionable insights for category, brand, and portfolio decisions.</li>
<li>Monitor market share and brand performance across markets, regions, channels, packs, and brands to identify growth opportunities, risks, and competitive threats.</li>
<li>Integrate multiple data sources (e.g., research, sales, media, shopper, channel data) to create a holistic view for business planning and decision-making.</li>
<li>Design, manage, and monitor ad hoc research initiatives originating from marketing or other functions.</li>
<li>
Go beyond agency outputs by applying independent data interpretation to develop clear hypotheses and rationales that answer key business challenges and objectives.
</li>
<li>Evolve existing reporting templates into simple, user-friendly dashboards to improve cross-functional reporting and accessibility.
</li>
</ul>3. Research Project &amp; Agency Management
<ul>
<li>Lead end-to-end research project management, ensuring objectives, timelines, budgets, and quality standards are met.</li>
<li>Brief, manage, and challenge research agencies on both qualitative and quantitative studies.</li>
<li>Sense-check agency outputs, challenge assumptions and conclusions when needed, and translate findings into clear business implications.</li>
<li>Ensure consistent communication on project progress, risks, and dependencies with all stakeholders.</li>
<li>Review agency performance throughout the year, provide structured feedback, and continuously improve ways of working.</li>
</ul>
4. Stakeholder Collaboration &amp; Influence
<ul>
<li>Partner cross-functionally with Marketing, Sales, Media, Innovation, and other teams to understand business challenges and shape relevant research objectives.</li>
<li>Act as a thought partner to brand and category teams, advising on how brands can play a meaningful and differentiated role within their categories.</li>
<li>Introduce creative and strategic thinking approaches to insight generation, encouraging curiosity and inquisitive thinking across internal teams and agencies.</li>
<li>Clearly communicate insights and recommendations to brand teams and relevant stakeholders in a compelling and business-oriented manner to influence decision-making.</li>
</ul>
5. Governance, Sustainability &amp; Reporting
<ul>
<li>Contribute to the Sustainability &amp; Reporting pillar as a KPI Owner, Data Submitter, or Control Performer/Data Validator.</li>
<li>Ensure accurate data collection, validation, and transparent reporting in line with organizational sustainability commitments and governance standards.</li></ul></div>

CMI Manager

<div>
 At JTI we celebrate differences, and everyone truly belongs.
 
 46,000 people from all over the world
 
 are continuously building their unique success story with us.
 
 83% of employees feel happy
 
 working at JTI.
 
 
 To make a difference with us, all you need to do is bring your
 
 human best.
 
 
 
 What will your story be? Apply now!
 
 
 
 Learn more jti.com
 
 
 
 
 Strategic Insights Manager
 
 
 
 Reporting to the Strategic Insights Lead, this role contributes significantly to promoting consumer centricity and deepening consumer insights within the Marketing and Sales teams, focusing on the RRP category. The successful candidate will demonstrate sharp business intuition and a data-driven approach to integrate data and trends. As a trusted collaborator, you will support cross-functional teams in forming robust strategies and impactful programs that improve JTI&rsquo;s competitive standing.
 
 
 
 Position
 
 
 
 As the Strategic Insights Manager, you will
 
 
 <ul>
 <li>
 Lead the end‑to‑end Egypt Research Agenda, aligning projects to strategic goals and market opportunities
 </li>
 <li>
 Continuously review and evolve research methodologies, adopting creative strategies and optimizing agency partnerships and budgets
 </li>
 <li>
 Apply rigorous quality controls to ensure data accuracy and challenge partners to use outstanding methods
 </li>
 <li>
 Build performance measurement frameworks to evaluate D2C initiatives, events, activations, trade programs, and communications
 </li>
 <li>
 Provide market and consumer insights to support portfolio strategy, pricing decisions, performance reviews, and arguments
 </li>
 <li>
 Collaborate closely with Marketing, Sales, Finance, and engage regional/HQ counterparts to enable data‑driven decisions
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Master&rsquo;s degree or equivalent experience in Marketing, Business Administration, or a related field
 </li>
 <li>
 3&ndash;5 years of research experience within FMCG or a multinational organization
 </li>
 <li>
 Strong expertise in qualitative/quantitative research, pricing studies, and retail audits
 </li>
 <li>
 Advanced skills in PowerPoint and Excel; proficient in Microsoft Office
 </li>
 <li>
 Advanced analytical and data interpretation skills; ability to translate business needs into research objectives and actionable insights
 </li>
 <li>
 Solid project management, with high self‑discipline; effective verbal and written communication and presentation skills
 </li>
 <li>
 Proficient in English
 </li>
 <li>
 Attentive to specifics, adaptable to complexity, creative, and collaborative
 </li>
 <li>
 Desirable multi‑market experience, familiarity with international brands, knowledge of the tobacco industry, background in pricing research, and good understanding of Marketing &amp; Sales
 
 
 </li>
 </ul>
 
 What To Expect
 
 
 
 Expect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Advisor.
 
 
 Are you ready to join us? Build your success story at JTI. Apply now!
 
 
 Next Steps
 
 
 After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor &gt; Assessment tests &gt; Interviews &gt; Offer. Each step is eliminatory and may vary by role type.
 
 
 At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
</div>

Strategic Insights Manager

Inventive Research Group

Location: Bahria Town, Lahore Timings: 4:00 PM &ndash; 1:00 AM (Monday to Friday) Employment Type: Full-time, OnsiteRole OverviewInventive Research Group (IRG) is seeking a proactive and detail-oriented Market Research Analyst to support client-driven research projects. The ideal candidate will play a key role in identifying and onboarding qualified subject-matter experts, coordinating consultations, and ensuring seamless project execution while maintaining high standards of compliance and information security.Key Responsibilities<ul><li>Understand client requirements and project objectives for each assigned market research engagement.</li><li>Identify and recruit suitable participants for online surveys, focus groups, consultations, and research projects using tools such as LinkedIn Sales Navigator, LinkedIn, search engines, and publicly available databases.</li><li>Engage with subject-matter experts to assess their relevance and suitability based on client criteria.</li><li>Submit expert profiles to internal stakeholders for review and client approval.</li><li>Coordinate with experts to schedule consultations and manage project-related communications.</li><li>Maintain accurate and up-to-date records of experts/participants, including payment details and essential documentation, across internal systems and trackers.</li><li>Address expert concerns professionally and guide them through all project stages, including onboarding, participation, and payment processing.</li><li>Ensure compliance requirements are met throughout the research lifecycle.</li><li>Adhere strictly to data protection and information security policies.</li></ul>Requirements<ul><li>Minimum 1 year of relevant experience (market research, recruitment, client coordination, or related roles).</li><li>Bachelor&rsquo;s degree in Business Administration, Marketing, Social Sciences, or a related field.</li><li>Strong research and analytical skills with the ability to identify key indicators quickly.</li><li>Creative and resourceful thinker with the ability to approach challenges in innovative ways.</li><li>Ability to thrive in a fast-paced, target-driven environment with a results-oriented mindset.</li><li>High level of confidentiality and responsibility in handling sensitive information.</li><li>Excellent attention to detail and organizational skills.</li><li>Strong communication skills with fluency in English (both verbal and written) is mandatory.</li><li>Proficiency in any European or Asian language will be considered an added advantage.</li><li>Collaborative, highly motivated, goal-driven, and coachable personality.</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs100,000.00 per monthWork Location: In person

Market Research Analyst

Nature for Environmental and Agricultural Solutions L.L.C

NEAS is seeking a strategic and analytical Market Researcher to support business growth across environmental, agricultural, and contracting sectors in the UAE and GCC.The role focuses on market intelligence, competitor analysis, opportunity identification, and data-driven decision support for management.Key Responsibilities:&middot; Conduct market and industry research related to environmental and contracting sectors&middot; Analyze competitors, pricing structures, and positioning&middot; Identify new business opportunities and emerging trends&middot; Prepare feasibility summaries for new services or market entry&middot; Support Business Development in opportunity qualification&middot; Monitor government tenders and sector developments&middot; Develop quarterly market intelligence reports&middot; Build and maintain market data database&middot; Provide strategic insights to managementRequirements:&middot; Bachelor&rsquo;s Degree in Business, Marketing, Economics, or related field&middot; 3+ years experience in market research or business analysis&middot; Strong analytical and data interpretation skills&middot; Experience in contracting or environmental sector preferred&middot; Strong reporting and presentation capability&middot; Core Competencies&middot; Analytical thinking&middot; Strategic insight generation&middot; Data-driven decision support&middot; Research discipline&middot; Commercial awarenessJob Type: Full-timeApplication Question(s):<ul><li>How many years of experience working in contracting companies ?</li></ul>Location:<ul><li>Abu Dhabi (Preferred)</li></ul>

Market Researcher

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