marketing analyst

Open Financial Technologies

<div>
 
 
 About Open:
 
 
 
 
 
 
 OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place.
 
 
 
 
 
 OPEN, India's 100th Unicorn, has been awarded the &lsquo;Best Workplace 2024&rsquo; by IEEE in 2024. And was recognised by Forbes India and D Globalist&rsquo;s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' &amp; the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 &amp; Internet and Mobile Association of India (IAMAI) respectively.
 
 
 
 
 
 We are currently home to some of the smartest &amp; brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors &amp; Angellist to name a few. And to build and strengthen this superpower, we&rsquo;re on the lookout for an amazing
 
 Marketing Analyst
 
 
 
 
 
 
 
 Experience
 
 : 3-5years
 
 
 
 Location:
 
 Bangalore
 
 
 
 
 
 We are looking for a Marketing Analyst to join Open&rsquo;s marketing team. This role will be the backbone of our data-driven decision
 
 
 making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate
 
 
 acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing,
 
 
 product, and analytics , shaping campaigns, enhancing customer journeys, and enabling sustainable growth
 
 
 
 
 
 
 Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.
 </li>
 <li>
 Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
 </li>
 <li>
 Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
 </li>
 <li>
 Perform forecasting and predictive analysis for the various business units.
 </li>
 <li>
 Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
 </li>
 <li>
 Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
 </li>
 <li>
 Own marketing attribution modeling and recommend budget allocation across channels.
 </li>
 <li>
 Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
 </li>
 <li>
 Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
 </li>
 <li>
 Support A/B testing, personalization, and campaign optimization with actionable data insights.
 </li>
 <li>
 Conduct competitive and industry benchmarking to guide growth strategy.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 
 
 
 <ul>
 <li>
 3&ndash;5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organizations.
 </li>
 <li>
 Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
 </li>
 <li>
 Hands-on experience with CRM &amp; marketing automation platforms (HubSpot, Salesforce, Clevertap).
 </li>
 <li>
 Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
 </li>
 <li>
 Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
 </li>
 <li>
 Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.
 </li>
 </ul>
 
 
 
 
 
 Why work at Open?
 
 
 
 
 
 <ul>
 <li>
 You will be part of the early tribe that is changing the way business banking rolls.
 </li>
 <li>
 Every atom of your work will impact the way millions of businesses are run.
 </li>
 <li>
 You will work with some of the brightest minds who will celebrate your quirks.
 </li>
 <li>
 You will find growth &amp; fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.
 </li>
 </ul>
 
 
</div>

Marketing Analyst

Proservartner

Job description &ndash; Marketing Analyst (India)Marketing Analyst&#8239;&ndash; An experienced and high-performing marketing professional to support the marketing organisation and generate new customer leadsKey Competencies<ul><li>At least [3 years] experience of working as a marketing or business development professional in a B2B (business-to-business), professional services or technology services context</li><li>Skills in developing and carrying out business development activities including market research, prospect research</li><li>Experience in using digital tools for lead identification, including LinkedIn, Dripify and specialist market research and marketing technology</li><li>Success in working as part of a global / distributed team</li></ul>Personal skills and attributes<ul><li>High-calibre written and spoken English</li><li>Clear, structured approach to work</li><li>Results / target oriented</li><li>Self-starter</li><li>Collaborative</li></ul>Key responsibilities<ul><li>Liaise with Marketing Lead and other senior Proservartner team members to understand and clarify priority areas for lead generation</li><li>Understand and research Proservartner services and offerings</li><li>Keep abreast of best practices and new business trends in our sector, identifying angles and opportunities for lead generation</li><li>In coordination with Marketing team, identify, test and use potential lead generation strategies, such as:</li><li>LinkedIn research</li><li>Dripify</li><li>Sales Automation tools</li><li>Market research</li><li>Turn successful lead generation strategies into automated, scalable activities eg. automated emailers / messaging</li><li>Maintain a log of activities planned, completed and leads generated</li><li>Liaise with wider Proservartner team as required to pass on leads generated</li><li>Continuously improve through feedback</li></ul>Job Types: Full-time, PermanentJob Type: Full-timePay: Up to &#8377;500,000.00 per year

Talenlio

About the job:We are seeking a Marketing Analyst (3+ years experience) with strong expertise in AI-driven analytics and automation. The ideal candidate is not only data-driven but also proficient in leveraging AI tools to optimize campaigns, generate insights faster, and improve decision-making. You&rsquo;ll play a critical role in analyzing marketing performance, customer behaviour, and market trends to fuel Growth School&rsquo;s growth journey.Responsibilities:<ul><li>Collect, analyze, and interpret data across campaigns, CRM, paid ads, social, and web analytics.</li><li>Leverage AI-powered tools (ChatGPT, GenAI analytics platforms, AI dashboards) for faster insights, reporting, and trend forecasting.</li><li>Build and automate dashboards/reports to track KPIs, campaign performance, and ROI.</li><li>Conduct competitor and market research using both traditional and AI-driven methods.</li><li>Drive customer acquisition, retention, and engagement through data-backed strategies.</li><li>Partner with cross-functional teams (Content, Product, Sales) to align insights with business objectives.</li><li>Lead experimentation, A/B testing, and predictive modelling initiatives.</li></ul>Annual Salary: &#8377;12,00,000 - &#8377;15,00,000Qualifications:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Economics, Statistics, or related field.</li><li>3+ years of experience in marketing analytics, growth strategy, or business intelligence.</li><li>Strong analytical skills with proficiency in marketing analytics tools (e.g., GA4, HubSpot, Tableau, Power BI).</li><li>Familiarity with AI/GenAI platforms for marketing insights.</li><li>Experience in building dashboards, running experiments, and delivering actionable recommendations.</li><li>Ability to translate data into strategies that impact growth and revenue.</li><li>Collaborative mindset with experience working across teams.</li></ul>Skill Required: <ul><li>Marketing Analytics</li><li>Data Analysis</li><li>AI Tools</li><li>Data Visualization</li><li>A/B Testing</li><li>SQL</li><li>GA4</li><li>HubSpot</li><li>Tableau</li><li>AI Marketing</li><li>PowerBI</li><li>GenAi</li></ul>Job Type: Full-timePay: &#8377;1,200,000.00 - &#8377;1,500,000.00 per yearBenefits:<ul><li>Flexible schedule</li><li>Leave encashment</li><li>Paid time off</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Marketing automation: 3 years (Required)</li><li>A/B testing: 3 years (Required)</li><li>HubSpot: 3 years (Required)</li><li>Market analysis: 3 years (Required)</li><li>Tableau: 3 years (Required)</li></ul>Location:<ul><li>Bengaluru, Karnataka (Required)</li></ul>Work Location: In person

Adaptive Bizapp Systems Private Limited

Digital Marketing Analyst Role OverviewWe are seeking a motivated and creative Digital Marketing Analyst to join our team. This role offers an excellent opportunity to gain hands-on experience in social media management, content creation, SEO, email marketing, and online advertising. You will work closely with our marketing team to support ongoing campaigns and contribute to our digital presence.Key Responsibilities<ul><li>Assist in planning, creating, and posting engaging content for social media platforms (Facebook, Instagram, LinkedIn, etc.)</li><li>Support SEO efforts by conducting keyword research and optimizing website content</li><li>Help manage and grow online community engagement</li><li>Monitor social media channels and respond to inquiries or comments</li><li>Assist in executing email marketing campaigns</li><li>Analyze and report on digital marketing performance metrics</li><li>Stay updated on the latest digital marketing trends and tools</li></ul>Requirements<ul><li>Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field</li><li>Basic understanding of digital marketing concepts (SEO, social media, PPC, etc.)</li><li>Strong written and verbal communication skills</li><li>Creativity and attention to detail</li><li>Familiarity with tools like Canva, Google Analytics, or social media scheduling platforms is a plus</li></ul>Benefits<ul><li>Hands-on experience in multiple areas of digital marketing</li><li>Guidance and mentorship from experienced marketing professionals</li><li>Opportunity to work on live campaigns and see direct results of your efforts</li><li>Potential for a full-time role based on performance.</li></ul>Job Types: Full-time, Permanent, FresherPay: &#8377;10,000.00 - &#8377;12,000.00 per monthBenefits:<ul><li>Flexible schedule</li><li>Paid sick time</li></ul>Work Location: In person

Digital Marketing Analyst

Jhexinc.

About the Role:We are seeking a data-driven and creative Digital Marketing Analyst to join our marketing team. In this role, you will analyze digital marketing campaigns, monitor performance metrics, and provide insights that help optimize strategies across various channels. You will collaborate with marketing, design, and content teams to ensure campaigns drive engagement, conversions, and ROI.Key Responsibilities:<ul><li>Track, analyze, and report on digital marketing performance across platforms (Google Ads, Meta, LinkedIn, YouTube, etc.).</li><li>Measure KPIs such as CTR, CPC, conversion rate, and ROI to evaluate campaign success.</li><li>Use data insights to recommend optimization strategies and improve marketing effectiveness.</li><li>Collaborate with content and design teams to test and improve creatives and messaging.</li><li>Conduct competitor and market research to identify trends and opportunities.</li><li>Manage Google Analytics, SEO, and SEM reports to support business objectives.</li><li>Create and maintain dashboards for regular performance reporting.</li><li>Stay updated with the latest digital marketing tools, analytics techniques, and trends.</li></ul>Requirements Technical Skills:<ul><li>Proficiency in Google Analytics, Google Tag Manager, and Google Ads.</li><li>Experience with SEO, SEM, social media analytics, and email marketing platforms.</li><li>Strong knowledge of Excel, Power BI, or Tableau for reporting and data visualization.</li><li>Familiarity with A/B testing, UTM tracking, and digital attribution models.</li><li>Basic understanding of HTML/CSS is a plus.</li></ul>Education &amp; Experience:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Data Analytics, or related field.</li><li>[X+] years of experience as a Digital Marketing Analyst or similar role.</li></ul>Soft Skills:<ul><li>Excellent analytical and problem-solving abilities.</li><li>Strong communication and presentation skills.</li><li>Detail-oriented with the ability to manage multiple campaigns.</li><li>Collaborative mindset and creative thinking approach.</li></ul>Preferred Qualifications (Nice to Have):<ul><li>Google Ads or Google Analytics certification.</li><li>Experience with marketing automation tools (HubSpot, Mailchimp, Marketo).</li><li>Knowledge of SEO tools (Ahrefs, SEMrush, Moz).</li><li>Familiarity with e-commerce analytics and conversion optimization.</li></ul>What We Offer:<ul><li>Competitive salary and performance-based bonuses.</li><li>Health, dental, and vision insurance.</li><li>Flexible work hours and hybrid/remote work options.</li><li>Opportunities for professional growth and certification support.</li><li>Collaborative, innovative, and data-driven team environment.</li></ul>Job Type: Full-timePay: $100,000.00 - $120,000.00 per yearBenefits:<ul><li>401(k)</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li></ul>Work Location: On the road

Storck

<div>
 
 
 About the Role:
 
 
 
 Storck Middle East &amp; Africa is looking for a Junior Marketing Analyst (1&ndash;3 years&rsquo; experience) to join our team and help drive the growth of our iconic confectionery brands across the region.
 
 
 
 
 
 As a Junior Marketing Analyst, you will play a key role in tracking performance, analyzing market data, and supporting brand and commercial teams. You&rsquo;ll work closely with Marketing, Finance, and Sales to ensure our activities are backed by strong insights and accurate reporting.
 
 
 
 
 
 
 What you&rsquo;ll do
 
 
 
 
 
 <ul>
 <li>
 Analyze market data (Retail Audit, Qualitative, Quantitative research) and sell-in/sell-out reports to monitor brand and category performance.
 </li>
 <li>
 Prepare monthly and quarterly reports on brand, category, and competitor trends.
 </li>
 <li>
 Support finance reporting: track budgets, reconcile spends with Finance, and maintain marketing trackers.
 </li>
 <li>
 Conduct post-campaign analysis to measure ROI and share actionable learnings.
 </li>
 <li>
 Assist with packaging and label change processes across markets.
 </li>
 <li>
 Build dashboards and prepare presentations for management reviews.
 </li>
 <li>
 Assist the Category Manager in planning, and executing marketing initiative
 </li>
 </ul>
 
 
 
 
 
 What we&rsquo;re looking for
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, Business, Economics, or related field.
 </li>
 <li>
 1&ndash;3 years of FMCG experience in marketing, commercial, or business analysis roles.
 </li>
 <li>
 Proficiency in Excel &amp; PowerPoint; BI tools (Power BI, Tableau) are a plus.
 </li>
 <li>
 Familiarity with retail audit data (Nielsen, U&amp;A, Brand Health Trackers)
 </li>
 <li>
 Basic knowledge of digital marketing and e-commerce metrics.
 </li>
 <li>
 Strong analytical, organizational, and communication skills.
 </li>
 <li>
 Ability to multitask and meet deadlines in a fast-paced environment.
 </li>
 <li>
 A proactive, detail-oriented, and collaborative team player.
 </li>
 <li>
 Arabic language skills are an advantage.
 </li>
 </ul>
 
 
</div>

Junior Marketing Analyst

ibex. Pakistan

<div>
 We are looking for a detail-oriented
 
 Marketing SEO Analyst
 
 to join our team. The ideal candidate will be responsible for optimizing website content, conducting keyword research, analyzing SEO performance, and implementing strategies to improve search engine rankings. You will work closely with the marketing team to drive organic traffic and enhance online visibility.
 
 
 
 Qualifications
 
 
 
 Minimum Bachleors
 
 
 
 Responsibilities
 
 
 
 Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
 
 
 <ul>
 <li>
 Conduct keyword research using various tools (like Keyword Planner,SEM Rush and Moz)
 </li>
 <li>
 Track important SEO metrics including organic traffic, conversion rates and time spent on page
 </li>
 <li>
 Update older content and add effective calls to action (CTAs) to improve user engagement. Report on performance metrics comparing them to our SEO goals and benchmarking data
 </li>
 <li>
 Optimize pages for mobile
 </li>
 <li>
 Implement link building strategies and manage backlinks to build online authority
 </li>
 <li>
 Follow SEO trends and stay up-to-date with new tools and practices
 </li>
 <li>
 Work experience as an SEO Analyst or similar digital marketing role and Expertise in Google Analytics
 </li>
 <li>
 Familiarity with keyword research and management tool
 </li>
 <li>
 Understanding of ranking factors and search engine optimization practices
 </li>
 <li>
 Strong analytical skills
 </li>
 <li>
 Strong understanding of good and white hat backlinks practices
 </li>
 <li>
 Build high-quality and high-authority backlinks
 </li>
 <li>
 Create weekly and monthly reports
 </li>
 </ul>
</div>

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