marketing analytics manager

<div>C1 Company Overview:
<div><b>
C1: 1 Contact, 1 Connection, 1 Choice</b></div><div></div><div><br>
C1 is the foremost, single-source provider of advanced communications and data technology for business. That means if it's digital, we connect our customers to it - from phone systems and hardware to computer networks, application development, managed solutions and more. And we're 100% passionate with designing, implementing, managing and supporting our customers' every need from end to end, so that they can focus on what they do best.</div><div></div><div><br>
So, when it comes to joining a team of IT and communications technology pros who are empowered to do what they do best, your best choice - your #1 choice - is C1.</div>
Overview:
<p><b>
Summary</b></p><p>
The Marketing Analytics Manager has a strong understanding of full-funnel performance metrics and attribution modeling, and is responsible for data pulling and analytics to support the overall marketing team in the measurement of pipeline support. This role requires a strategic thinker with a strong background in marketing technology, data analysis, and project management.</p>
Responsibilities:
<p><b>
Essential Functions</b></p><br>
<p></p><ul><li>
Develops and maintain marketing dashboards and reports to track key performance metrics</li><li>
Delivers recurring reports on pipeline trends, partner MDF impact, ABM performance, and conversion metrics</li><li>
Supports MDF-funded partner campaigns (i.e. Cisco, Dell, Genesys, etc.) by tracking influenced and sourced pipeline</li><li>
Creates templates and visualizations to quantify ROI and optimize future co-marketing spend</li><li>
Ensures data integrity and accuracy within marketing systems</li><li>
Conducts data analysis to identify trends and insights that inform marketing strategy</li><li>
Identifies opportunities to streamline and optimize marketing reporting and data analytics</li><li>
Documents standard reporting procedures for marketing leads, pipeline support, and performance</li></ul>
Qualifications:
<p><b>
Required Qualifications</b></p><ul><li>
Bachelor's degree in Marketing, Business, Data Science, or related field</li><li>
5+ years of experience in reporting, data analytics, or a related role</li><li>
Proficient in the English language (written/verbal)</li><li>
Proficiency in CRM (e.g. Microsoft Dynamics, Salesforce)</li><li>
Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Salesforce)</li><li>
Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel)</li><li>
Excellent project management skills and experience managing multiple projects simultaneously</li><li>
Strong understanding of marketing processes and best practices</li><li>
Excellent communication and interpersonal skills</li><li>
Ability to work independently and as part of a team in a fast-paced environment</li></ul><p><b>
Desired/Preferred Qualifications</b></p><ul><li>
Certification in Hubspot, Google Analytics, 6Sense, Microsoft Dynamics, Salesforce</li><li>
Familiarity with SQL and data visualization tools (e.g., Tableau, Power BI)</li><li>
Background in enterprise technology, SaaS, or channel/partner marketing environments.</li></ul></div>

Marketing Analytics Manager-India

ThinkMarkets

<div><p>ThinkMarkets is a global financial technology company, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we make it available for our clients to trade the world 24-hours a day. Our mission is to bridge the gap between traders, investors, and platforms by allowing access to global markets and thousands of products thus providing our clients the ability to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms.</p>
<p>
We are seeking a Marketing Analytics and Technology Manager to oversee the implementation and optimization of marketing technology solutions, data analysis, and revenue attribution. The role focuses on accurately measuring revenue generated from various marketing efforts and optimizing these channels for enhanced performance. The successful candidate will collaborate with marketing, finance, and product teams to gather actionable insights and develop strategies that enhance overall business outcomes.</p>
<p>
Key Responsibilities:</p>
<p>
Data Analysis and Insights:</p>
<ul>
<li>Collect and analyze marketing data from various channels (paid media, social media, email, etc.) to evaluate campaign performance and customer behavior.</li>
<li>Provide insights on key metrics such as return on investment (ROI), customer acquisition costs, and lifetime value.</li>
</ul>
<p>Revenue Tracking and Attribution:</p>
<ul>
<li>Develop and maintain models for accurate revenue attribution across marketing touchpoints.</li>
<li>Ensure proper tracking of user journeys, conversions, and revenue through analytics platforms (e.g., Google Analytics, Mixpanel).</li>
</ul>
<p>Analytics and Reporting:</p>
<ul>
<li>Build and maintain dashboards to report on key performance indicators (KPIs), conversion rates, and ROI.</li>
<li>Prepare regular reports on marketing performance, revenue contributions, and actionable insights, and present them to senior management.</li>
</ul>
<p>Data Layers and Technology Integration:</p>
<ul>
<li>Develop and manage data layers for analytics tools like Google Tag Manager, ensuring data accuracy and consistency across platforms.</li>
<li>Configure and integrate marketing technology tools (e.g., CRM, email platforms, analytics systems) to ensure seamless data flow and accurate reporting.</li>
</ul>
<p>Cross-functional Collaboration:</p>
<ul>
<li>Collaborate with marketing, sales, IT, and finance teams to optimize marketing technology systems, improve tracking accuracy, and drive overall business performance.</li>
<li>Partner with finance teams to reconcile marketing expenses and revenue contributions.</li>
</ul>
<p>Requirements:</p>
<ul>
<li>Bachelor's degree in marketing, Data Science, Computer Science, or a related field is required.</li>
<li>3 years of experience in data analysis, marketing technology, or revenue attribution would be ideal.</li>
<li>Expertise in marketing attribution models and analytics tools such as Google Analytics, Mixpanel, and Google Tag Manager.</li>
<li>Experience with marketing technology integrations (e.g., CRM, email, and analytics platforms) and data management.</li>
<li>Strong analytical and problem-solving skills, with the ability to deliver actionable insights and optimize marketing efforts.</li>
<li>Excellent communication skills, with the ability to present findings to senior management and work collaboratively with cross-functional teams.</li></ul></div>

Marketing Analytics & Attribution Manager – FinTech | Trading | Forex

Dornier MedTech America, Inc.

<div><div><b>Position Summary</b></div>
<div></div><div>Dornier MedTech Americas is seeking a <b>Digital Marketing Manager</b> to lead the digital evolution of our commercial organization. This role will drive Dornier&rsquo;s digital transformation strategy&mdash;integrating data, automation, and content across our marketing ecosystem to create measurable growth and meaningful engagement.</div>
<div></div><div>The Digital Marketing Manager will implement and optimize <b>Salesforce Marketing Cloud</b>, leveraging automation, analytics, and AI to deliver a best-in-class customer experience. Working cross-functionally with Marketing, Sales, and IT, this individual will help operationalize Dornier&rsquo;s <b>Unified, Intelligent Growth Engine</b>, ensuring every digital touchpoint contributes to business success and customer value.</div>
<div></div><div><b>Key Responsibilities</b></div>
<div></div><div><b>Salesforce Marketing Cloud &amp; Automation</b></div>
<ul><li>Manage and optimize Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Einstein AI, to enable predictive and personalized engagement.</li>
<li>Design and execute automated marketing journeys for lead nurturing, account engagement, and customer retention.</li>
<li>Develop Einstein dashboards and reports to measure campaign performance, lead scoring, and conversion metrics.</li>
</ul><div><b>AI-Driven Optimization</b></div>
<ul><li>Implement AI-powered tools for send-time optimization, content personalization, and adaptive marketing workflows.</li>
<li>Collaborate with Sales and CRM teams to deliver actionable AI insights and unified dashboards.</li>
<li>Drive innovation through automation and data-driven experimentation.</li>
</ul><div><b>SEO &amp; AI Discoverability</b></div>
<ul><li>Lead Dornier&rsquo;s SEO and &ldquo;AI discoverability&rdquo; strategy to ensure visibility across both traditional search and emerging AI search platforms.</li>
<li>Oversee schema markup (FAQ, Product, HowTo) and high-value content development to strengthen Dornier&rsquo;s digital authority.</li>
<li>Manage content syndication across professional channels and MedTech networks to expand brand reach and credibility.</li>
<li>Monitor AI search trends and Dornier&rsquo;s inclusion within AI-generated responses.</li>
</ul><div><b>Data &amp; Performance Management</b></div>
Partner with CRM/Data Analysts to maintain data hygiene and pipeline accuracy (MQL SQL Opportunity<ul><li> Win).</li>
<li>Track and analyze KPIs across GA4, Einstein Analytics, and Search Console to drive ROI.</li>
<li>Lead monthly reviews of campaign and data performance to identify optimization opportunities.</li>
</ul><div><b>Enablement &amp; Collaboration</b></div>
<ul><li>Provide training and support for marketing and sales teams on CRM dashboards, analytics, and digital best practices.</li>
<li>Partner with the Marketing Director to align digital initiatives with strategic marketing goals and revenue objectives.</li>
</ul><div><b>Qualifications</b></div>
<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field.</li>
<li>Minimum 5 years of experience in digital marketing with demonstrated success in automation, analytics, and performance optimization.</li>
<li>Hands-on experience with Salesforce Marketing Cloud</li>
<li>Strong understanding of SEO strategy, schema implementation, and content development.</li>
<li>Familiarity with AI tools and analytics platforms (Einstein AI, GA4, ChatGPT optimization, Search Console).</li>
<li>Excellent communication, analytical, and project management skills.</li>
</ul><div><b>Preferred Experience</b></div>
<ul><li>Experience managing multi-channel digital campaigns and automation workflows.</li>
<li>Knowledge of emerging AI and search technologies.</li>
<li>Ability to translate data insights into actionable marketing strategy and performance outcomes.</li>
</ul><div><b>Performance Metrics</b></div>
<ul><li>CRM data quality and duplicate reduction</li>
<li>SEO and discoverability performance (Page 1 rankings for priority keywords)</li>
<li>Inclusion within AI search and conversational summaries</li>
Marketing funnel efficiency (MQL<li> SQL conversion rates)</li>
<li>Customer engagement and satisfaction (NPS and retention metrics)</li></ul></div>

Digital Marketing Manager

Odeabank

<div>
 <p>
  <strong>
   Qualifications :
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  &bull; Bachelor&rsquo;s degree in Business, Marketing, Economics, or Engineering. (preferably in Engineering)
 </p>
 <p>
  &bull; Minimum 7+ years of experience in digital marketing, performance media, media buying operations
 </p>
 <p>
  &bull; Experience in finance, telecom, or other large-scale corporate sectors.
 </p>
 <p>
  &bull; Advanced knowledge of Google Ads, Meta, DV360, TikTok, Adjust, Analytics, Tag Manager, and QlikSense.
 </p>
 <p>
  &bull; Proficient in SEO and web analytics tools (Google Search Console, Ahrefs, Semrush).
 </p>
 <p>
  &bull; Strong analytical mindset with expertise in ROI, CPA, LTV, and acquisition metrics.
 </p>
 <p>
  &bull; Experience with MMM, attribution modeling, and data-driven optimization.
 </p>
 <p>
  &bull; Ability to connect analytical insights with creative strategy and performance.
 </p>
 <p>
  &bull; Excellent leadership, communication, and stakeholder management skills.
 </p>
 <p>
  &bull; Fluent in English
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Description :
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  &bull; Develop and implement end-to-end digital marketing strategies aligned with the bank&rsquo;s growth goals, managing media buying, performance marketing, and customer acquisition.
 </p>
 <p>
  &bull; Plan and optimize investments across programmatic, social, video, and aggregator platforms; monitor key KPIs (CPL, ROI, active customer acquisition, etc.)
 </p>
 <p>
  &bull; Work closely with media agencies and tech partners to ensure seamless campaign execution and optimization.
 </p>
 <p>
  &bull; Analyze performance via tools like Adjust, DV360, QlikSense, and Tag Manager, generating data-driven insights and reports for senior management.
 </p>
 <p>
  &bull; Manage audience segmentation and conversion tracking through DMP,CRM and CDP platforms.
 </p>
 <p>
  &bull; Leverage MMM, multi-touch attribution, and A/B testing results to maximize efficiency and ROI.
 </p>
 <p>
  &bull; Collaborate with content and UX teams to translate insights into creative improvements and stronger conversion messaging.
 </p>
 <p>
  &bull; Oversee SEO, analytics, and UX performance of digital assets; plan initiatives to boost organic visibility and engagement.
 </p>
 <p>
  &bull; Manage digital budgets effectively, linking campaign results to acquisition and conversion goals.
 </p>
 <p>
  &bull; Ensure alignment of digital marketing strategies with brand, product, and campaign objectives across teams.
 </p>
</div>


Digital Marketing Assistant Manager

Builder Designs

<p><b>Company Description</b></p><p>Builder Designs is a fast-paced digital marketing firm in the greater Kansas City area. Our inception stemmed from a friendship between a local builder and a self-taught computer nerd who was willing to build the website they needed. Almost 20 years later, Builder Designs&rsquo; motivated team has become a leader in the digital marketing space for builders across the country as experts in web design, SEO, marketing campaigns and the introduction of the game-changing proptech to help clients grow their business and sell more homes.</p><p>Our goal has always been, and will always be, to solve problems for our builder (and beyond) partners. Whether we&rsquo;re building a custom website, developing a strategic marketing campaign, boosting search rankings to beat out competitors or building brand-new technology from scratch &ndash; we&rsquo;re doing it with the future of our partners and their customers in mind. We promise to establish a solid, trusting relationship with every partner to ensure they&rsquo;re set up for success in a constantly evolving industry.</p><p>To learn more about us, what we do and who we serve, please visit us at www.builderdesigns.com.</p><p><b>Position Summary</b></p><p>Builder Designs is launching a new Data &amp; CRM Operations team designed to elevate our reporting, CRM strategy, and performance insights across our marketing and website services. We&rsquo;re looking for a Project Manager to help build and run this function alongside our Director of Data &amp; CRM Ops.</p><p>This role blends project management, CRM operations, data organization, analytics, and cross-team coordination. You&rsquo;ll play a core role in our Builder Success Program by turning builder data into actionable insights and supporting smooth, successful CRM and marketing technology implementations. If you thrive at the intersection of data, technology, and client strategy&mdash;and you love transforming complex workflows into clean, repeatable processes&mdash;this is the role for you.</p><p>As the Project Manager, you&rsquo;ll be the point person ensuring our reporting, HubSpot onboardings, CRM clean-ups, and data experiments run smoothly. You&rsquo;ll drive timelines, organize deliverables, check data integrity, and work directly with both clients and internal teams. You&rsquo;ll also support Account Managers by providing analytics, identifying trends, preparing performance insights, and assisting with HubSpot setups, workflows, and optimizations that help builders improve their marketing maturity and ultimately sell more homes.</p><p>If you thrive at the intersection of data, technology, and client strategy&mdash;and want to work in a fast-moving, home-building&ndash;focused marketing tech company&mdash;this is the role for you.</p><p><b>What you will be doing:</b></p><p>1. Data &amp; Performance Analysis</p><ul><li>Collect, clean, and interpret data from Google Analytics 4, HubSpot, Builder Cloud, Meta Ads Manager, Google Ads, and other platforms.</li><li>Build recurring dashboards and reports that help Account Managers communicate ROI and insights clearly to builder clients.</li><li>Analyze traffic, engagement, lead quality, and sales funnel performance to identify trends, opportunities, and risks.</li><li>Support the Builder Success Program by contributing to monthly Pulse Reports, quarterly reviews, and annual assessments.</li><li>Help define benchmarks and KPIs across the builder portfolio.</li></ul><p>2. HubSpot &amp; CRM Support</p><ul><li>Assist with HubSpot portal setup, object configuration, workflows, lead routing, and data hygiene practices.</li><li>Collaborate with our product and dev teams to ensure HubSpot and Builder Cloud work together seamlessly.</li><li>Support migrations, integrations, and CRM clean-ups for builders transitioning to new systems or scaling in new markets.</li><li>Troubleshoot CRM data issues identified by Account Managers or clients.</li><li>3. Builder Success Program Support</li><li>Participate in the development and improvement of Builder Success frameworks, scoring models, and diagnostics.</li><li>Prepare data inputs for the Builder IQ Index, Marketing Alignment Reports, and other strategic deliverables.</li><li>Assist with internal research related to builder performance trends, buyer journeys, and marketing maturity.</li></ul><p>4. Cross-Team Collaboration</p><ul><li>Work closely with Account Managers to prepare insights for client calls, strategy sessions, and performance reviews.</li><li>Collaborate with Paid Media, SEO, Web, and Product teams to compile unified reporting and identify cross-channel optimizations.</li><li>Support pre-sales efforts with data pulls, insights, and HubSpot technical knowledge when needed.</li></ul><p><b>What you will need to bring:</b></p><ul><li>2&ndash;4 years of experience in project management, business analysis, marketing analytics, CRM administration, or marketing ops (preferably in a tech or agency environment).</li><li>Proficiency with Google Analytics 4, HubSpot, Excel/Sheets, and data visualization tools.</li><li>Comfortable with datasets, attribution models, funnel analysis, and KPI reporting.</li><li>Strong understanding of marketing funnels and lead lifecycle stages.</li></ul><p><b>What will set you apart:</b></p><ul><li>Experience in the home-building industry, proptech, real estate, or a related vertical.</li><li>Hands-on experience with HubSpot CMS, custom objects, workflow automation, and integrations.</li><li>Understanding of digital advertising platforms (Google Ads, Meta Ads) and how to interpret performance metrics.</li><li>Familiarity with Salesforce, Lasso, or other builder CRMs.</li></ul><p><b>What we are offering:</b></p><ul><li>Competitive salary</li><li>Fully paid employee medical, dental and vision insurance</li><li>401k with company match</li><li>Profit sharing plan</li><li>Life insurance</li><li>Hybrid work environment</li><li>Casual office environment and attire</li><li>Paid Holidays</li><li>Paid time off</li><li>An opportunity to help build something to be proud of</li></ul><p><b>To apply please send cover letter and resume to: t.burkett@builderdesigns.com</b></p><p>Pay: From $55,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Experience:</p><ul><li>Project management: 1 year (Preferred)</li><li>Marketing analytics: 1 year (Preferred)</li><li>CRM software: 1 year (Preferred)</li></ul><p>Work Location: Hybrid remote in Olathe, KS 66061</p>

Project Manager — Data & CRM Operations

Jacoby & Meyers

<div><div><b>Marketing Insights Manager Job Description</b></div><div>
</div><div>
Do you want to <b>LOVE </b>where you work?</div><div>
Jacoby &amp; Meyers is the pre-eminent law firm protecting consumers since 1972. We are currently seeking a smart and determined Marketing Insights Manager to join our growing team. At Jacoby &amp; Meyers, every single employee gets to make an impact. Our values guide the way we work with each other. It's a culture where you have the freedom to experiment and push your talents as far as they can go.</div><div></div><div><b>
Job Title</b>: Marketing Insights Manager</div><div><b>
Type of Position:</b> Full time</div><div><b>
Location:</b> Primarily work from home, but one day a week in the office for a weekly meeting</div><div><b>
Pay:</b> $90k/year -$150k/year</div><div><b>
Job Description:</b></div><div></div><div>
We&rsquo;re looking for a <b>Marketing Insights Manager</b> who can turn complex marketing data into clear, actionable insights that shape strategy and drive smarter decisions. This role sits at the intersection of data science, marketing analytics, and business strategy. Ideal for someone who can code, model, and visualize data, but also communicate the strategic implications behind the data to senior leaders.</div><div>
You&rsquo;ll work closely with our CMO to evaluate marketing performance across all channels, manage our marketing mix model (MMM), and uncover what&rsquo;s truly driving growth</div><div></div><div>
Core duties and responsibilities include the following. Other duties may be assigned.</div><div></div><ul><li>
Own marketing performance measurement across channels (paid, organic, traditional, etc.)</li><li>
Build and manage our Marketing Mix Model (MMM) to evaluate channel effectiveness and ROI</li><li>
Analyze complex datasets to identify trends, insights, and growth opportunities</li><li>
Partner with leadership to translate data into clear strategic recommendations</li><li>
Build dashboards, reports, and visualizations that simplify and communicate key insights</li><li>
Collaborate with finance, data, and marketing teams to align on forecasting, budget allocation, and attribution</li><li>
Present findings and &ldquo;the story behind the numbers&rdquo; to senior stakeholders</li><li>
Develop strategies for customer acquisition, conversion optimization, and revenue growth across online and offline channels.</li><li>
Forecasting, budgeting, and reporting across paid channels.</li><li>
Support SEO strategy and integrate performance insights into organic growth initiatives.</li><li>
Provide strategic leadership and mentorship to a growing performance marketing team.</li></ul><div><b>
Qualifications:</b></div><div></div><ul><li>
3+ years of experience in marketing analytics, data science, or growth strategy</li><li>
Strong proficiency in SQL, Python, or R for data analysis and modeling</li><li>
Strong understanding of attribution modeling, analytics, A/B testing, and ROI optimization.</li><li>
Excellent communication and storytelling skills, able to distill complexity into clarity</li><li>
Strong business acumen and ability to partner with executives on strategic decisions</li><li>
Comfortable working in a fast-paced, matrixed environment and reporting to senior executives.</li><li>
Proficient with platforms like Google Ads, Meta Ads Manager, GA4, and affiliate networks.</li><li>
Experience with tools like Tableau, Power BI, Looker, or Google Data Studio is a plus</li></ul><div></div><div><b>
What We Offer:</b></div><div><b>
</b></div><ul><li>
Flexible Schedules</li><li>
Medical, Dental, Vision and Pet Insurance</li><li>
401(k) with Company Match</li><li>
Company-paid Life Insurance and AD&amp;D Coverage, Voluntary Life Insurance</li><li>
Short-term and Long-term Disability</li><li>
Employee Assistance and Travel Assistance Programs</li><li>
Paid Time Off, Paid Sick Time, Paid Holidays</li><li>
Health FSA and Dependent Care FSA</li><li>
Accident Insurance</li><li>
Commuter Transportation Incentive</li><li>
Cell Phone and Internet Stipend</li><li>
Fully-paid parking</li><li>
Learning and Development Programs</li><li>
Voluntary Critical Illness Insurance</li><li>
Remote Positions</li></ul><div>
</div><div><b>
About J&amp;M:</b></div><div>
Jacoby &amp; Meyers was founded in 1972 with the intention of making the legal system more accessible to the average person. Now, more than 50 years later, we continue to help people get the justice and compensation they deserve. Specializing in all types of accident claims, including automobile, motorcycle, bicycle, Uber/Lyft, or trucking accidents, slip and falls, dog bites, construction accidents and other wrongful conduct, the attorneys at Jacoby &amp; Meyers have recovered over a billion dollars for their clients' personal injury and wrongful death claims caused by the negligence of a third party.</div><div><b>
Required:</b> Resume, Pay Expectation</div><div></div><div><i>
Jacoby &amp; Meyers is an Equal Opportunity Employer.</i></div></div><div></div>

Marketing Insights Manager

Informa

<div><b>Company Description</b><p><br>
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.</p><p>
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.</p><b><br>
Job Description</b><p><b><br>
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.</b></p><p><b>
Reports to: </b>Marketing Director</p><p><b>
The Role</b></p><p>
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.</p><p>
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.</p><p><b>
KEY RESPONSIBILITIES</b></p><ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul><p><b>
LEADERSHIP</b></p><ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul><p><b>
ANALYSIS &amp; INSIGHT</b></p><ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul><p><b>
PLANNING &amp; CAMPAIGN MANAGEMENT</b></p><ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul><p><b>
MARKETING EXECUTION</b></p><ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul><br>
<b>
Qualifications</b><p><b><br>
Qualities needed for the role</b></p><ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul><p><b>
Skills required</b></p><ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul><p><b>
Desired</b></p><ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul><br>
<b>
Additional Information</b><p><br>
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with <b>ISKUR</b>.</p><p>
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.</p><p><b>
Our benefits include:</b></p><ul><li><b>
Great community:</b> a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li><b>
Time out:</b> Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li><b>
Career opportunity:</b> the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul><p>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.</p><p>
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.</p><p>
See how Informa handles your personal data when you apply for a job here.</p></div>

Marketing Manager

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