marketing analytics manager

APT & Co LLP

Daily Tasks<ul><li>&middot; Monitor ad performance (Google Ads, Meta Ads, etc.).</li><li>&middot; Track KPIs for live campaigns (CTR, CPC, ROAS, conversions).</li><li>&middot; Update budget pacing and flag under/overperforming ads.</li><li>&middot; Check website analytics and SEO keyword rankings.</li><li>&middot; Support urgent flyer edits or ad changes for hotels/events.</li></ul>Weekly Tasks<ul><li>&middot; Launch &amp; optimize paid ad campaigns for promotions, openings, or events.</li><li>&middot; Draft and send email or SMS campaigns (aligned with Social Media Strategist).</li><li>Draft email/LinkedIn outreach for corporate prospecting (restaurant/banquets/events).</li><li>&middot; Manage SEO updates for KSG websites (menu updates, seasonal specials, blog copy).</li><li>&middot; Run A/B tests on creatives, headlines, or target audiences.</li><li>&middot; Create reports for banqueting leads generated from ads/outreach.</li><li>&middot; Keep contacts lists organized and updated in Wix (compiling from OpenTable, Toast, TripleSeat and others).</li><li>&middot; Weekly alignment call with Strategist to sync campaigns and content.</li></ul>Monthly Tasks<ul><li>&middot; Develop &amp; maintain a 90-120 day calendar of holidays &amp; events, ensuring maximization of awareness and outreach.</li><li>&middot; Deliver full marketing performance report across all brands (paid + organic).</li><li>&middot; Propose budget shifts based on ROI (e.g., more ad spend on banqueting).</li><li>&middot; Present competitor ad analysis (benchmarking).</li><li>&middot; Update Google Business Profile listings for all hotels/restaurants.</li><li>&middot; Optimize listings on OpenTable, Toast, Yelp, Google, TripAdvisor and any others.</li><li>&middot; Evaluate website conversion funnel &amp; recommend optimizations.</li><li>&middot; Plan 30-day email/SMS marketing calendar.</li></ul>Shared / Joint Responsibilities&middot; Banqueting, Events &amp; Corporate Prospecting:<ul><li>o Build targeted outreach lists (corporate admins &amp; HR teams, local orgs, community groups).</li><li>o Prospect LinkedIn groups, admins, HR contacts, and corporate clubs for catering &amp; banquets.</li><li>o Co-develop outreach campaigns (emails, flyers, social DMs).</li><li>o Review 3-5 competitors monthly for content and ad ideas.</li><li>o Track inquiries and report conversions.</li></ul>&middot; Campaign Coordination:<ul><li>o Strategist ensures storytelling &amp; voice.</li><li>o Marketing Manager ensures paid targeting &amp; ROI.</li><li>o Both collaborate weekly to merge creative + performance.</li></ul>Job Types: Full-time, PermanentPay: &#8377;35,000.00 - &#8377;45,000.00 per monthWork Location: In person

Digital Marketing & Analytics Manager

<div>
 
 
 Overview
 
 
 
 
 
 
 Omnicom Global Solutions (OGS) is an agile innovation hub of Omnicom Group, a leading global marketing and corporate communications company. Guided by the principles of Knowledge, Innovation, and Transformation, OGS is designed to deliver scalable, customized, and contextualized solutions that meet the evolving needs of our Practice Areas within Omnicom.
 
 
 
 
 
 OGS India plays a key role for our group companies and global agencies by providing stellar products, solutions, and services in the areas of Creative Services, Technology, Marketing Science (Data &amp; Analytics), Advanced Analytics, Market Research, Business Support Services, Media Services, and Project Management.
 
 
 We currently have 4000+ awesome colleagues in OGS India who are committed to solving our clients&rsquo; pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey.
 
 
 Let us build this, together!
 
 
 
 
 
 
 Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Obtain a functional understanding of the use of Snow&rsquo;s systems and applications.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Export, consolidate, and analyze data sets from multiple marketing/database platforms.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Audit data for consistency, accuracy, completeness, and regulatory adherence.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Identify key insights and make strategic recommendations based on findings from data analysis.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Utilize excellent writing skills and independent judgment to condense information quickly and present analysis and conclusions in an efficient, logical manner.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Must be able to utilize discretion and judgment and think through the lens of what clients and accounts need.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Independently produce weekly/monthly/quarterly/EOY &amp; ad hoc reports and dashboards to tell the story of a campaign effectively and efficiently with minimal oversight and errors
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Monitor and track key email marketing metrics including delivery, open rates, click rates, conversion, and opt-outs.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Generate insightful visualizations to depict trends in data and inform recommendations.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Demonstrate a holistic understanding of both multi- and omnichannel marketing strategies by guiding their implementation to optimize engagement and increase audience retention.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Partner with key internal stakeholders, including account services, event management, call centers, digital, technology solutions, and database management to design and implement measurement plans for direct-to-patient marketing programs.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Independently prepare for, run and present all client work within the analytics umbrella.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Consistently and confidently interact with clients and advise them, while keeping manager informed before and afterward.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 While keeping supervisor informed, drive timelines and next steps with account team, project management team, and shared services team, operating with a full understanding of the project.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Own and understand client and patient-specific insights, wants, and needs and incorporate them into briefs and client work with little to no coaching and supervision while keeping supervisor informed.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Develop company benchmark goals and case studies.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Provide technical guidance to Senior Marketing Analytics Managers I and II and Marketing Analytics Managers
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Regularly provide solutions to manager, teammates, and clients
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Collaborate positively with clients and teammates
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 6&ndash;8 years of experience in data management, analysis, and reporting, preferably in the media or marketing analytics domain.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Proven expertise in exporting, consolidating, and analyzing datasets from multiple marketing or database platforms.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Strong skills in data auditing for consistency, accuracy, completeness, and adherence to regulatory standards.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Hands-on experience with Salesforce, Power BI, PowerPoint, Excel, and Outlook for reporting, data visualization, and stakeholder communication.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Advanced proficiency in Microsoft Excel (Power Query, Pivot Tables, complex formulas) for data cleaning, transformation, and analysis.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Experience in cleaning and preparing data in Salesforce and exporting to Excel or Power BI for analysis and reporting.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Strong critical thinking and problem-solving abilities to identify and resolve data inconsistencies or inaccuracies.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Excellent oral and written communication skills, with the ability to present insights and actionable recommendations clearly.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Demonstrated ability to interact effectively with cross-functional teams including marketing, internal stakeholders, and clients.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Ability to prepare comprehensive reports and presentations highlighting key insights and findings.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Strong organizational and time-management skills to ensure all deliverables meet client timelines and expectations.
 </li>
 </ul>
 
 
</div>

Lead - Reporting and Insights

Greenhouse Fabrics, Inc.

<div>Description:

About Us
At Greenhouse Fabrics, we&rsquo;re not just selling fabric &mdash; we&rsquo;re inspiring creativity, helping designers bring their clients&rsquo; visions to life, and making the world of interiors more beautiful.
As a values-driven company, we foster a collaborative, energetic work environment where ideas are heard, creativity is valued, and every contribution makes an impact. Our culture is rooted in Abundance, Candor, Joy, Resilience, and Ownership, and we bring those values to every decision, project, and partnership.<h3 class="jobSectionHeader">
The Opportunity</h3>
Within our marketing organization, this seat represents the Navigator &mdash; the data-driven strategist who charts the course, ensures alignment, and measures success.
The Marketing Operations &amp; Analytics Lead is responsible for guiding marketing performance, managing the team, and ensuring every campaign connects directly to revenue. You&rsquo;ll oversee analytics, CRM, website optimization, and reporting, while coaching two marketing team members: the Storyteller (Content &amp; Creative Manager) and the Operator (Marketing Coordinator).
This is a senior-level role for someone who thrives on clarity, accountability, and measurable growth &mdash; a leader who turns data into direction, strategy into action, and performance into results.<h3 class="jobSectionHeader">
Compensation &amp; Structure</h3><ul><li>
Salary: $75,000 &ndash; $85,000 (commensurate with experience) 
</li><li>
Work Style: On-site (High Point, NC) 
</li><li>
Team: Oversees two marketing team members (Content &amp; Creative Manager and Marketing Coordinator) 
</li><li>
Reports To: President</li></ul><h3 class="jobSectionHeader">
Why You&rsquo;ll Love Working Here</h3><ul><li>
Leadership Role &mdash; Build and lead a modern marketing department focused on performance and growth. 
</li><li>
Creative &amp; Collaborative Team &mdash; Partner with passionate professionals who love what they do. 
</li><li>
Growth Opportunities &mdash; We invest in professional development and encourage innovation. 
</li><li>
Purpose-Driven Work &mdash; Help designers and upholsterers bring their clients&rsquo; visions to life through exceptional fabrics and service.</li></ul>
Requirements:<h3 class="jobSectionHeader"> 
Your Core Responsibilities</h3>
Leadership &amp; Management<ul><li>
Lead, manage, and hold accountable two marketing team members through clear expectations, coaching, and performance feedback.</li><li>
Set department KPIs aligned with company objectives; monitor performance and ensure execution against goals.</li><li>
Conduct regular 1:1s, team meetings, and quarterly reviews to maintain alignment, clarity, and accountability.</li><li>
Create a culture of transparency, ownership, and results within the marketing department.</li></ul> 
Analytics, Reporting &amp; ROI<ul><li>
Own marketing analytics: track website traffic, lead flow, campaign performance, and ROI through dashboards and reporting tools.</li><li>
Deliver weekly and monthly scorecards showing KPI health, revenue impact, and optimization opportunities.</li><li>
Turn insights into actionable strategies to close performance gaps and improve lead quality and conversion.</li><li>
Present data-driven recommendations to leadership, connecting marketing activities directly to sales and pipeline results.</li></ul> 
CRM Strategy &amp; Management<ul><li>
Implement, optimize, and oversee the CRM system (e.g., HubSpot or similar) to ensure adoption, accuracy, and visibility.</li><li>
Maintain lead scoring, attribution, and campaign tracking for full-funnel performance reporting.</li><li>
Troubleshoot CRM workflows, data integrations, and reporting dashboards as needed.</li><li>
Partner with leadership to ensure CRM alignment and shared definitions of lead quality and pipeline stages.</li></ul> 
SEO, GEO &amp; Website Optimization<ul><li>
Drive digital strategy and oversee ongoing SEO, GEO-targeting, and conversion optimization initiatives.</li><li>
Collaborate with the Marketing Coordinator to test and improve landing page performance and lead capture.</li><li>
Ensure the website delivers an optimal user experience while supporting brand standards and demand-generation goals.</li><li>
Leverage analytics to inform continuous improvement and content optimization.</li></ul> 
Sales &amp; Revenue Integration<ul><li>
Collaborate with leadership to align marketing and sales on lead quality, campaign performance, and customer experience.</li><li>
Provide data insights on territories, buyer behavior, and customer journey patterns.</li><li>
Ensure marketing spend is directly tied to pipeline outcomes and revenue growth.</li><li>
Lead regular Sales/Marketing syncs to review lead health, enablement needs, and strategic adjustments.</li></ul> 
Budget Oversight &amp; Performance Management<ul><li>
Oversee marketing budgets across campaigns, advertising, content, and production.</li><li>
Track spend versus ROI, identify underperforming channels, and recommend reallocations.</li><li>
Report on marketing cost-effectiveness and make data-driven recommendations for investment. 
</li></ul><h3 class="jobSectionHeader">
Who You Are</h3><ul><li>
5+ years of marketing experience, including at least 2 years in a leadership or analytics-heavy role.</li><li>
Bachelor&rsquo;s degree in Marketing, Business, Analytics, or a related field.</li><li>
Proven success managing a CRM system (HubSpot or equivalent) and driving adoption across teams.</li><li>
Strong analytical mindset; skilled in dashboards, attribution modeling, ROI tracking, and performance reporting.</li><li>
Hands-on experience with SEO, digital advertising, and website optimization.</li><li>
Excellent communication and project management skills &mdash; able to translate data into clear direction for creative and sales teams.</li><li>
A natural leader who values accountability, clarity, and alignment.</li></ul><h4 class="jobSectionHeader">
Bonus Skills (Preferred, but Not Required)</h4><ul><li>
Experience in the fabric, furniture, or interior design industry.</li><li>
Familiarity with BI tools (e.g. Power BI, Google Data Studio).</li><li>
Exposure to UX optimization, copywriting, campaign development, or marketing automation workflows.</li></ul></div>

Marketing Operations & Analytics Lead

ibex. Pakistan

<div>
 
 Ibex, for one of it's global client, is hiring.
 
 
 Timings:
 
 EST Hours
 
 
 
 
 
 
 
 Objective:
 
 
 
 Deliver accurate performance reporting, manage SEO/website operations, and drive compounding organic growth across all digital channels.
 
 
 
 
 
 
 Core Responsibilities
 
 
 <ul>
 <li>
 
 Analytics &amp; Reporting
 
 </li>
 </ul>
 
 Pull, clean, and synthesize data from
 
 ServiceTitan, GA4, Google Ads, Meta Ads, Google Local Services
 
 .
 
 
 Build and maintain
 
 weekly/monthly dashboards
 
 with actionable insights.
 
 
 Set up and maintain conversion tracking + attribution.
 
 
 
 
 <ul>
 <li>
 
 Website &amp; SEO Management
 
 </li>
 </ul>
 
 Manage
 
 WordPress
 
 updates (content, plugins, page builds, design tweaks).
 
 
 Execute SEO: keyword research, on-page optimization, metadata, schema, and internal linking.
 
 
 Create/update
 
 local service area pages
 
 ; ensure indexation and visibility.
 
 
 Manage citations, backlinks, and directory presence.
 
 
 Implement
 
 AI-assisted content updates
 
 while ensuring quality standards.
 
 
 
 
 <ul>
 <li>
 
 Ops &amp; Process
 
 </li>
 </ul>
 
 Deliver accurate weekly reports and web/SEO tasks on SLA.
 
 
 Maintain documentation for processes and tracking consistency.
 
 
 
 
 
 
 Required Experience
 
 
 <ul>
 <li>
 3&ndash;5 years in marketing analytics, SEO, and website management.
 </li>
 <li>
 Hands-on with
 
 ServiceTitan (or equivalent CRM)
 
 ,
 
 Google Analytics 4
 
 ,
 
 Google Ads dashboards
 
 ,
 
 Meta Ads Manager
 
 ,
 
 Google Local Services Ads
 
 .
 </li>
 <li>
 
 WordPress expert
 
 : CMS management, plugin configuration, landing page creation.
 </li>
 <li>
 Familiar with
 
 Google Search Console, SEMrush/Ahrefs (or equivalent SEO tools)
 
 .
 </li>
 <li>
 Strong written English for LLM SEO-friendly copy updates.
 </li>
 </ul>
 
 
 
 
 
 Success Metrics
 
 
 <ul>
 <li>
 Reports: delivered on-time weekly, &ge;95% accuracy.
 </li>
 <li>
 SEO: ranking gains in top 10 GEO keywords, growth in domain authority.
 </li>
 <li>
 Web ops: &lt;72 hours turnaround for standard updates.
 </li>
 </ul>
 
 
</div>

Marketing Analytics & SEO

SmartBear

<div>At SmartBear, we believe building great software starts with quality&mdash;and we're helping our customers make that happen every day. Our solution hubs&mdash;SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, featuring HaloAI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations &ndash; including innovators like Adobe, JetBlue, FedEx, and Microsoft.

Senior Web Analytics Manager
<ul>
<li>Lead web analytics strategy and measurement across global web properties</li>
<li>Drive data-informed decisions through experimentation and insights</li>
<li>Ensure privacy-compliant data collection and governance</li></ul> 


Team intro:

As part of the Web and Digital Experience team supporting the Marketing department, we leverage data to optimize experiences for millions of visitors across SmartBear's web properties. We're passionate about turning web traffic insights into actionable strategies that drive business growth. Using cutting-edge analytics tools and experimentation platforms, we partner with cross-functional teams to deliver data-driven solutions that enhance user experience and marketing performance.

About the role:

As our Senior Web Analytics Manager, you'll be the data strategist who shapes how we measure, analyze, and optimize our web presence. You'll own our web analytics infrastructure, support conversion rate optimization initiatives, and provide insights that influence content, UX, and demand generation strategies. This role offers the opportunity to work with massive datasets, implement sophisticated tracking solutions, and directly impact how millions of users experience our brand.
<ul>
<li>Define and maintain analytics measurement plans, KPIs, and dashboards for all SmartBear web properties</li>
<li>Produce regular insights reports for web, SEO, paid media, and product marketing stakeholders</li>
<li>Administer Google Analytics 4 configuration and properties, ensuring clean, reliable data collection</li>
<li>Manage Google Tag Manager containers, including governance, naming conventions, and quality assurance</li>
<li>Support A/B testing strategy from ideation through implementation and results analysis</li>
<li>Partner with UI/UX and development teams to implement tracking requirements using HTML, CSS, and JavaScript</li>
<li>Manage cookie consent implementations and ensure data collection complies with regional privacy laws</li>
<li>Stay current on privacy regulations (GDPR, CCPA) and maintain compliant tagging practices</li>
</ul>
We are looking for you if you have:
<ul>
<li>6+ years in digital analytics, with 2+ years leading large-scale GA4 implementations</li>
<li>Expertise with Google Tag Manager 360, including server-side tagging and custom JavaScript variables</li>
<li>Proficiency in HTML, CSS, and JavaScript for troubleshooting and implementing tracking scripts</li>
<li>Advanced Excel or Google Sheets skills for ad-hoc analysis</li>
<li>Experience building and analyzing A/B and multivariate tests in platforms like VWO, Convert.com, or Optimizely</li>
<li>Strong skills in Looker Studio for dashboard creation and visualization</li>
<li>Experience with marketing operations tools and workflows</li>
<li>Excellent communication skills with the ability to transform data into compelling stories and recommendations</li>
<li>Understanding of 6sense or similar account-based marketing platforms</li>
</ul>
Nice to have:
<ul>
<li>Experience with Tableau for advanced data visualization</li>
<li>Proven track record leveraging AI tools to expedite analysis and streamline workflows</li>
<li>Familiarity with privacy-focused consent management platforms</li>
<li>Exposure to SEO tools such as Ahrefs or Google Search Console</li>
<li>Prior experience in B2B SaaS or developer-focused products</li>
</ul>
Why you should join the SmartBear crew:
<ul>
<li>You can grow your career at every level.</li>
<li>We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.</li>
<li>We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.</li>
<li>We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically &ndash; the whole person.</li>
<li>We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.</li>
</ul>
Did you know?
<ul>
<li>Our main goal at SmartBear is to make our technology-driven world a better place.</li>
<li>SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.</li>
<li>SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.</li>
<li>We've won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.</li></ul> 


SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious. 


#LI-AC2</div>

Senior Web Analytics Manager

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Director
The Role
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
KEY RESPONSIBILITIES<ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul>
LEADERSHIP<ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul>
Skills required<ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul>
Desired<ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, plus a day off for your birthday!</li><li>
Broader impact: take up to four days per year to volunteer, with charity match funding available too</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Manager

Boyner Buyuk Magazacilik A.S.

<div>
 
 
 Join Our Innovative Team at Boyner!
 
 
 
 Boyner, one of Turkey&rsquo;s leading retail brands with a rich history spanning decades, is dedicated to delivering outstanding shopping experiences and high-quality products to customers nationwide. As we continue our journey to redefine retail in the dynamic landscape, we are seeking a talented
 
 Growth Marketing Manager
 
 to shape our digital growth strategy and accelerate our brand&rsquo;s success.
 
 
 
 
 
 
 Position Overview:
 
 
 
 As Growth Marketing Manager at Boyner, you will play a pivotal role in driving the commercial growth of Boyner.com.tr. Your core focus will be on analyzing daily and hourly sales data to rapidly develop and implement actions that increase customer engagement, conversion rates, and lifetime value, while also leading full-funnel optimization and improving key metrics like Unit Per Transaction (UPT). Leading the growth marketing functions, you will collaborate closely with the
 
 CRM, Campaign, Planning, Category, Digital Marketing, and business owner teams
 
 to ensure a holistic and impactful strategy. This role is central to achieving our e-commerce targets and requires a strong synergy with strategic partners like Hopi.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Develop and execute strategic growth marketing initiatives based on real-time sales data, focusing on couponing, campaign management, and on-site CRO tactics.
 </li>
 <li>
 Lead and mentor the growth marketing team, setting clear goals and monitoring performance to drive results.
 </li>
 <li>
 Work in close collaboration with cross-functional teams (CRM, Campaign, Planning, Category, business owners, etc.) to create and implement integrated growth strategies.
 </li>
 <li>
 Utilize
 
 Insider, Adjust, Google Analytics 4 (GA4),
 
 and
 
 Google Search Console
 
 to analyze the customer journey, conduct A/B tests, and continuously improve the user experience (UX).
 </li>
 <li>
 Partner with the CRM team to develop strategies for customer segmentation, frequency improvement, and loyalty programs.
 </li>
 <li>
 Manage strategic partnerships, including the collaboration with Hopi, to develop and execute segmented growth projects.
 </li>
 <li>
 Analyze and report on the performance (ROI, KPIs) of all marketing channels, ensuring budget optimization and data-driven decision-making.
 </li>
 <li>
 Monitor market trends, competitor activities, and consumer insights to proactively identify and capitalize on new growth opportunities.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 University degree in Statistics, Mathematics, Engineering, Economics, Business Administration, or a related analytical field.
 </li>
 <li>
 Minimum 8+ years of experience in a growth marketing role, preferably within the e-commerce, retail, or FMCG sectors.
 </li>
 </ul>
 
 
 
 
 
 Advanced proficiency with:
 
 
 <ul>
 <li>
 Marketing automation and push notification platforms (e.g.,
 
 Insider
 
 ).
 </li>
 <li>
 Mobile measurement partners (e.g.,
 
 Adjust
 
 ).
 </li>
 <li>
 Web analytics tools (
 
 Google Analytics 4, Google Search Console
 
 ).
 </li>
 <li>
 Proven experience with A/B testing methodologies and Conversion Rate Optimization (CRO).
 </li>
 <li>
 Strong analytical skills with a P&amp;L-oriented mindset and the ability to translate data into actionable insights.
 </li>
 <li>
 Deep understanding of CRM metrics such as customer segmentation, lifetime value, and purchase frequency.
 </li>
 <li>
 Excellent organizational, communication, and cross-functional collaboration skills.
 </li>
 <li>
 A fast, results-oriented, and problem-solving mindset with the ability to manage multiple projects simultaneously.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Bu ilan sebebiyle yapaca&gbreve;&inodot;n&inodot;z ba&scedil;vurular arac&inodot;l&inodot;&gbreve;&inodot;yla toplanacak ki&scedil;isel verileriniz veri sorumlusu Boyner Holding A.&Scedil;.
 
 
 taraf&inodot;ndan 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu (&ldquo;KVKK&rdquo;) ve ilgili mevzuat kapsam&inodot;nda i&scedil; ba&scedil;vuru s&uuml;re&ccedil;lerinin y&uuml;r&uuml;t&uuml;lmesi amac&inodot;yla k&inodot;smen otomatik ve otomatik olmayan yollarla i&scedil;lenecektir. Detayl&inodot; bilgi i&ccedil;in l&uuml;tfen
 
 
 https://kurumsal.boyner.com.tr/calisan-adayi-kvkk
 
 
 linkinde bulunan &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlanma Metni&rsquo;ni inceleyiniz
 
 
 
 
</div>

Growth Marketing Manager

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