marketing analytics manager

The Home Depot

<div>Position Purpose:
The Manager, Marketing Analytics will lead the team responsible for marketing insight generation and analysis in support of Home Depot's marketing, merchandising, operations, and other cross-functional groups. The incumbent will lead a team working to leverage a combination of marketing measurement models like MMM, MTA, LTA, OAM and channel platform ROAS to generate insights and recommendations designed to spur the business forward. 
The Manager, Marketing Analytics will work with business partners to prioritize and execute against reporting enhancements and analytical projects required to deliver business results. In addition, this role will work extensively in partnership with the product management team, engineering and key vendors to determine short-term and long-term needs for tools that support evolving analytics &amp; reporting needs. 
Key Responsibilities:<ul><li>
20% Responsible for presenting analysis and test results and resulting</li><li>
recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.</li><li>
10% Communicate opportunities to drive financial goals cross-functionally by</li><li>
making suggestions that support site-wide objectives.</li><li>
20% Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact marketing performance; translate analysis into executable recommendations.</li><li>
10% Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.</li><li>
10% Prioritize and manage execution of requests for report enhancements and</li><li>
analysis from business partners. Establish and evangelize improved data-driven views of performance.</li><li>
10% Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.</li><li>
10% Manage analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot.</li><li>
10% Share leadership for the teams responsible for analytics (reporting and analysis) and, over-time, structured site (A/B, MVT) testing.</li></ul> 
Direct Manager/Direct Reports:<ul><li>
This position typically reports to Sr. Manager</li><li>
This position has 3 Direct Reports</li></ul> 
Travel Requirements:<ul><li>
Typically requires overnight travel less than 10% of the time.</li></ul> 
Physical Requirements:<ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> 
Working Conditions:<ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li><li>
No travel required</li></ul> 
Minimum Qualifications:<ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li><li>
Manages a team of 1-5 direct reports</li><li>
Accountable for direct supervision of the work activities of others, in addition to personnel issues (including selection, termination, performance appraisal and professional development of subordinates)</li></ul> 
Preferred Qualifications:<ul><li>
MBA or Masters preferred</li><li>
Demonstrated experience managing a team of technically advanced analytical professionals</li><li>
Experience managing an A/B testing program and working with database-driven sites and content management tools</li><li>
Experience in relevant marketing analytics and models</li><li>
Ability to communicate with both business and technical resources, particularly the skill of expressing complex issues with clarity &amp; simplicity</li><li>
Flexible and responsive; able to perform in a fast paced, dynamic work environment and meet aggressive deadlines</li><li>
Open to idea exploration with strong problem-solving/analytical abilities</li><li>
Leadership and supervisory skills</li><li>
Possess executive-level communication and presentation skills</li><li>
Demonstrated strength in creating partnerships and in building relationships with other functions and associates within the organization</li></ul> 
Minimum Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul> 
Minimum Years of Work Experience:<ul><li>
5</li></ul> 
Competencies:<ul><li>
Decision Quality</li><li>
Collaborates</li><li>
Drives Engagement</li><li>
Ensures Accountability</li><li>
Plans and Aligns</li><li>
Communicates Effectively</li><li>
Customer Focus</li><li>
Develops Talent</li><li>
Drives Results</li><li>
Manages Conflict</li></ul></div>

Manager, Marketing Analytics

Amazon.com

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
Worldwide Grocery Stores (WWGS) is seeking an experienced manager to lead our Marketing Analytics team across Whole Foods Market, Amazon Fresh, and new grocery channels and store formats.
 
This role will define and execute the analytics strategy that enables data-driven decisions across our growing portfolio of grocery businesses. You will build and scale analytics capabilities to measure marketing effectiveness across all channels including email, push notifications, paid media, organic search, and onsite experiences. You will lead a team managing complex, cross-functional analytics challenges where problems and solutions are not clearly defined. You will navigate ambiguity and define the right problems to solve, balancing short-term tactical needs with long-term strategic investments. You will build a strong, inclusive team where members feel empowered to take ownership and deliver results. You are passionate about creating scalable solutions, automating manual processes, and establishing mechanisms that drive continuous improvement. Your team will partner closely with Marketing, Finance, Business Intelligence Engineers (BIE), Data Science, and other Analytics teams to deliver automated reporting, dashboards, and insights that inform strategic decisions. 
The ideal candidate has deep expertise in marketing analytics, understands how to measure campaign performance and attribution across multiple channels, and is equally comfortable diving deep into technical details with BIE and presenting strategic recommendations to Director and VP leaders. You are a strong communicator who can influence without authority, build consensus across diverse stakeholders, and translate technical complexity into clear business narratives. 
 
Key job responsibilities 
<ul><li>Lead the WWGS Marketing Analytics team to deliver automated reporting, dashboards, and insights that enable marketing leaders to optimize channel investments and drive customer engagement across Whole Foods Market, Amazon Fresh, and new grocery formats.</li><li>Define and execute the analytics strategy for measuring marketing effectiveness across all channels including email, push notifications, paid media, organic search, and onsite experiences.</li><li>Partner with Marketing, Finance, BIE, and Consumer Insights teams to understand business needs and translate them into analytical solutions with clear success criteria.</li><li>Drive the automation of manual reporting processes by partnering with BIE to build data pipelines and self-service dashboards that scale analytics capabilities.</li><li>Deliver automated inputs for Weekly Business Reviews, Monthly Business Reviews, Monthly Performance Reports, and Quarterly Planning Reports that provide marketing leaders with timely, accurate insights on campaign performance and business trends.</li><li>Establish measurement frameworks and analytical standards that ensure consistent, high-quality outputs across all WWGS marketing analytics initiatives.</li><li>Build and maintain dashboards using tools such as QuickSight, Tableau, or similar platforms to enable self-service access to marketing performance metrics.</li><li>Define team goals, allocate resources, and manage project timelines to balance tactical delivery against strategic capability-building.</li><li>Recruit, develop, and retain bar-raising talent with skills in marketing measurement, statistical analysis, data engineering, and business intelligence.</li><li>Provide regular performance feedback, facilitate career development conversations, and create opportunities for team members to grow their skills and advance their careers.</li><li>Present analytical findings and strategic recommendations to Director and VP leaders, influencing marketing investment decisions and strategic priorities.</li><li>Identify opportunities to improve analytical processes, reduce manual work, and eliminate defects through automation, standardization, and quality controls.</li><li>Navigate ambiguity by defining problems, establishing measurement approaches, and making high-judgment trade-offs between competing priorities.</li><li>Foster a culture of inclusion, psychological safety, and continuous learning where team members feel empowered to contribute ideas and challenge assumptions.</li></ul></div><h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>Bachelor's degree in Engineering, Math, Business, or a related quantitative field</li><li>5+ years of business analyst, data analyst or an equivalent role experience</li><li>Experience in management directly</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Master's degree in Business, Economics, Statistics, Engineering, or a related field</li><li>Experience working with large-scale data mining and reporting tools (i.e. SQL, MS Power Query, Python)</li><li>Experience in retail, consumer packaged goods, or grocery industry with understanding of marketing dynamics and customer behaviors specific to these sectors.</li><li>Experience leading analytics teams to deliver automated reporting, dashboards, and insights that inform strategic business decisions.</li><li>Experience with marketing measurement methodologies including campaign performance analysis, attribution modeling, incrementality testing, and customer segmentation.</li><li>Experience with marketing attribution modeling, marketing mix modeling, or multi-touch attribution approaches.</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, NY, New York - 157,100.00 - 212,600.00 USD annually 
USA, TX, Austin - 142,800.00 - 193,200.00 USD annually 
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually</div>

Esri

<div>Overview

As an Associate Product Marketing Manager at Esri, you'll have the chance to expand the world's most powerful mapping and analytics software into new and existing markets. Collaborate with product and industry subject matter experts to support and execute impactful marketing strategies that drive sales and raise awareness of Esri's cutting-edge products. This in an opportunity to showcase your marketing expertise while working for a company committed to science, sustainability, community, education, research, and positive change.

Responsibilities
<ul>
<li>Understand user and buyer needs to create personas, positioning, and messaging</li>
<li>Coordinate and execute product releases, internal communications, and multi-channel enablement</li>
<li>Partner with cross-functional teams to drive awareness and adoption of Esri technology, especially to GIS and data analytics audiences globally</li>
<li>Create engaging content, including web pages, videos, case studies, press releases, and product resources</li>
<li>Provide insight into competitive capabilities</li>
<li>Develop and monitor key performance indicators to measure product performance in market</li>
<li>Work with product management, product engineering, and global business development throughout the product life cycle</li>
</ul>
Requirements
<ul>
<li>1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field</li>
<li>Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner</li>
<li>Strong interpersonal skills; ability to thrive in a cross-functional team environment</li>
<li>Experience with marketing technology and common marketing concepts</li>
<li>Strong project management and problem-solving skills with previous experience leading programs or highly visible projects</li>
<li>Ability to exercise good judgment within defined procedures and practices to determine appropriate action</li>
<li>Self-starter, detail-oriented and task-oriented</li>
<li>Able to successfully manage multiple priorities with guidance from leadership</li>
<li>Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows</li>
<li>Bachelor's degree in business, marketing, or related field</li>
<li>Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S</li>
</ul>
Recommended Qualifications
<ul>
<li>Master's degree in business, marketing, or related field</li>
<li>Experience or strong interest in learning about spatial analysis, data science, data analytics, Jupyter Notebooks, Python, and GIS</li>
<li>Prior experience marketing software</li>
</ul>
#LI-DV2

#LI-Onsite<div>
The Company

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website here.

If you don't meet all of the preferred qualifications for this position, we encourage you to still apply!

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.</div></div>

Associate Product Marketing Manager – Spatial Analytics

Pernod Ricard

<div>Role Purpose
The Portfolio &amp; Marketing Intelligence Manager drives the analytical and governance backbone of portfolio and marketing decision-making. The role owns portfolio performance monitoring, marketing investment tracking, and cross-functional planning integration&mdash;ensuring that brand and resource decisions are supported by disciplined routines, clear scorecards, and actionable recommendations.
Key Responsibilities
1) Market, Channel &amp; Competitive Intelligence<ul><li>
Consolidate market performance signals and competitive moves (Nielsen, brand equity, search, incidence tracking data).</li><li>
Monitor channel and region dynamics (e-commerce vs. traditional, key account developments, assortment and availability signals) in partnership with Sales/RGM.</li><li>
Provide concise intelligence updates that inform portfolio actions and marketing resource allocation.</li></ul>
2) Portfolio Governance &amp; Performance Management<ul><li>
Run portfolio governance reviews (monthly/quarterly), including agenda setting, materials, action logs, and decision follow-up.</li><li>
Maintain portfolio performance scorecards and dashboards across priority brands, categories, and segments (volume/value, share, price mix, distribution, promo intensity, and profitability proxies where available).</li><li>
Support portfolio choices through structured analyses in partnership with Finance and Brand Teams.</li></ul>
3) Marketing Investment (A&amp;P, Media, Campaigns)<ul><li>
Own the marketing investment performance tracking approach (A&amp;P allocation, working vs. non-working, touchpoint efficiency, and campaign impact readouts).</li><li>
Partner with brand, media, and agency teams to evaluate media performance and diagnose drivers of efficiency (reach, frequency, quality, timing, creative rotation, etc.).</li><li>
Establish standard post-campaign evaluation routines and ensure learnings are captured and reused (test-and-learn agenda, learning library).</li></ul>
4) Cross-Functional Planning &amp; Integration<ul><li>
Act as the day-to-day integrator across Marketing, Sales, RGM, Finance, and Supply Chain to align assumptions, phasing, constraints, and actions.</li></ul>
5) Ways of Working, Tooling &amp; Capability<ul><li>
Standardize templates and reporting logic to improve consistency and speed of decision-making.</li><li>
Improve data quality and accessibility by coordinating with Data/BI teams on dashboard requirements, refresh cadences, and KPI definitions.</li></ul>
Key Deliverables / Outputs<ul><li>
Portfolio performance dashboard/scorecard with agreed KPI definitions.</li><li>
Monthly/quarterly portfolio performance readouts with recommended actions.</li><li>
Marketing investment tracker (A&amp;P, working/non-working, campaign summaries) and post-campaign report templates.</li></ul>
Skills &amp; Competencies<ul><li>
Strong analytical capability with the ability to translate data into clear actions.</li><li>
Expertise in performance management, marketing success, and business planning routines.</li><li>
Comfortable with ambiguity; structured problem-solving and strong prioritization.</li><li>
Strong project management/governance discipline and attention to detail.</li><li>
Influencing skills in a matrix environment; confident stakeholder management.</li><li>
Storylining and executive-ready communication.</li></ul>
Experience / Background (Guideline)<ul><li>
5&ndash;8+ years in roles spanning business planning, portfolio/brand performance, analytics, or strategy.</li><li>
Hands-on experience with dashboards and data tools.</li><li>
Familiarity with A&amp;P budgeting, media metrics, consumer data tracking, and cross-functional planning processes.</li></ul>
Job Posting End Date:
Target Hire Date:
2026-05-15
Target End Date:</div>

Portfolio & Marketing Intelligence Manager

JPMorganChase

<div>JOB DESCRIPTION<div><div> 
Join Consumer Bank Marketing Analytics to transform data into insight and improve how customers discover, open, and use our products. As a Data Scientist Lead, you will lead cross-line of business analytics efforts that streamline referrals and modernize marketing offer discovery. You will partner across Product, Technology, Marketing, Customer Experience, and Risk/Compliance to shape strategy and drive business results. You will use advanced analytics and AI-enabled tooling to accelerate delivery, improve consistency, and raise the bar on measurement and decisioning.
Job summary
As a Data Scientist Lead in Consumer Bank Marketing Analytics, you will own the analytics strategy for marketing offer transformation initiatives that improve offer discovery, fulfillment, and referral experiences for customers and bankers. In a cross-functional quad, you will define success metrics and guardrails, size and evaluate experiments, and deliver dashboards and reporting that enable consistent, reliable decision-making. You will translate complex analyses into clear, decision-ready recommendations for senior stakeholders and align partners on the highest-impact work. You will maintain a rigorous controls environment and strong data quality practices while collaborating closely with Risk/Compliance. You will mentor junior data scientists and help build shared measurement standards across journeys and channels.
Job responsibilities
<ul><li>Lead the analytics strategy, planning, and execution for marketing offer transformation by turning business problems into hypotheses, measurement plans, and decision-ready insights.</li><li>
Shape the offer transformation roadmap by identifying capability gaps (data, platform, process, and experience), quantifying customer impact and business value, and aligning the quad on highest-impact workstreams.</li><li>
Provide actionable analytics for referral capability enhancements and offer journey optimization, measuring impact on acquisition, activation, engagement, fulfillment, and quality outcomes.</li><li>
Lead experimentation and test design by sourcing data, defining success and guardrail metrics, sizing A/B tests, analyzing results, and communicating recommendations to the quad and senior leadership.</li><li>
Define and govern a cross-line of business measurement framework by establishing KPIs, standardizing metric definitions, and aligning success metrics and guardrails across channels and journeys.</li><li>
Build and continuously improve dashboards and reporting to enable reliable decision-making, improving usability, timeliness, data quality controls, and self-service consumption.</li><li>
Drive advanced analytics to identify journey friction, improve offer fulfillment, and increase customer engagement across digital and banker-assisted experiences.</li><li>
Apply AI tools and automation to streamline analysis workflows, reduce cycle time, and accelerate insight delivery with consistent quality.</li><li>
Provide leadership and mentorship to junior data scientists as a subject matter expert for offer fulfillment experiences and measurement practices.</li><li>
Maintain a rigorous controls environment to ensure accurate, timely, and well-governed analyses, including documentation, data validation, and appropriate Risk/Compliance partnership.</li></ul>
Required qualifications, capabilities, and skills
<ul><li>Bachelor&rsquo;s degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, MIS, or a related field.</li><li>
5+ years of experience in analytics/data science supporting customer journeys, digital products, or operational workflows.</li><li>
5+ years of hands-on experience with SQL and Python.</li><li>
5+ years of experience with Adobe Analytics, Tableau, and Alteryx (or comparable tools).</li><li>
Proven experience defining KPIs and building measurement frameworks, including guardrails and data quality checks.</li><li>
Demonstrated experience sizing and evaluating A/B experiments and communicating results to business and technical audiences.</li><li>
Strong dashboarding/BI skills, including metric governance, performance optimization, and executive-ready reporting.</li><li>
Strong slide-writing and storytelling skills to deliver clear narratives and recommendations.</li><li>
Excellent communication, influence, and stakeholder management skills, with ability to lead through ambiguity and drive outcomes.</li><li>
Strong communication skills to translate complex analyses into clear narratives for executive, business, and technical audiences.</li><li>
Proven ability to take initiative, influence others, and achieve results.</li></ul>
Preferred qualifications, capabilities, and skills
<ul><li>Experience in financial services and/or other regulated environments.</li><li>
Demonstrated experience using AI coding tools (for example, GitHub Copilot, Claude Code, Cortex) to improve productivity and accelerate insights.</li><li>
Intellectually curious and eager to become a subject matter expert in your focus area.</li><li>
Creative problem solver with strong analytical rigor.</li><li>
Strong communicator who can build relationships with key stakeholders.</li></ul></div></div><div>
Generated with LLM Suite General</div>
ABOUT US 
Chase is a leading financial services firm, helping nearly half of America&rsquo;s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants&rsquo; and employees&rsquo; religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans 
 
 
ABOUT THE TEAM 
<div>
Our Consumer &amp; Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We&rsquo;re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions &ndash; all while ranking first in customer satisfaction.</div><div> 
 
</div><div>The CCB Data &amp; Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.</div></div>

Data Scientist Lead - Consumer Bank Marketing Analytics - VP

Spotify

<div>
 We are looking for a Data Scientist to join the Business Analytics team at Spotify. In this role, you&rsquo;ll shape Spotify&rsquo;s performance marketing and growth strategy by developing models, designing experiments and measuring the impact of marketing investments. Partnering with the Growth Analytics Lead, you&rsquo;ll turn data into strategies that guide budget allocation, optimize spend and accelerate efficient growth across paid media channels. You&rsquo;ll collaborate with a global, cross-functional team of analysts, data scientists, marketers, business leaders, and engineers to scale insights and drive efficient growth. Learning and improving is part of our daily routine, and you will get a platform to develop your data skills and carve out efficient ways of working.
 
 
 The Business Analytics team is part of Spotify&rsquo;s core business strategy organization. You&rsquo;ll play a crucial role in the growth and direction of Spotify as we grow to 700M+ users around the globe. At your fingertips, you&rsquo;ll have access to all of the data Spotify has to offer, and the opportunity to be creative with how you use it to derive insights and strategies. Above all, your work will impact the way the world experiences audio!
 
 
 What You'll Do
 
 
 <ul>
 <li>
 Develop data-driven strategies to drive the growth of Spotify users and subscribers, with a focus on performance marketing
 </li>
 <li>
 Refine attribution practices and define robust, data-backed methods to measure the incremental impact of marketing spend
 </li>
 <li>
 Partner with third-party advertising platforms and agencies to design and implement comprehensive experiments and lift studies
 </li>
 <li>
 Contribute to annual and quarterly planning through impact forecasting, budget allocation and scenario modelling
 </li>
 <li>
 Build scalable data pipelines and dashboards to track marketing efficiency and Global business performance
 </li>
 <li>
 Collaborate closely with business partners to understand growth drivers and guide strategic marketing decisions
 </li>
 <li>
 Present insights and recommendations to senior stakeholders, influencing the course of our business
 
 
 </li>
 </ul>
 Who You Are
 
 
 <ul>
 <li>
 3+ years synthesizing insights from data using tools such as Python/R and SQL
 </li>
 <li>
 Hands-on experience supporting marketing organizations with their paid media strategy, including running and analyzing incrementality tests on platforms like Meta, Google and TikTok
 </li>
 <li>
 Proven experience building advanced models to understand and optimise paid media campaigns
 </li>
 <li>
 Skilled at collaborating with business partners to measure the impact of marketing initiatives and presenting those findings in coherent recommendations
 </li>
 <li>
 Intellectually curious, creative, and diligent - you enjoy thinking about the business as much as about the data
 </li>
 <li>
 Have a background in Computer Science, Statistics, Engineering or other relevant field
 </li>
 <li>
 Comfortable working on a globally distributed team (with occasional international travel)
 
 
 </li>
 </ul>
 Where You'll Be
 
 
 <ul>
 <li>
 This role is based in New York
 </li>
 <li>
 We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
 
 
 </li>
 </ul>
 The United States base range for this position is $110,018 - $157,169, plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, paid flexible holidays, paid sick leave. These ranges may be modified in the future.
 
 
 Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what&rsquo;s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It&rsquo;s in our differences that we will find the power to keep revolutionizing the way the world listens.
 
 
 At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we&rsquo;re here to support you in any way we can.
 
 
 Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world&rsquo;s most popular audio streaming subscription service.
</div>

Data Scientist - Growth Analytics (Performance Marketing)

<div>Bir işe başvurmadan &ouml;nce, bu sayfanın sağ &uuml;st k&ouml;şesinde bulunan se&ccedil;eneklerden dil tercihinizi se&ccedil;in.
Bir Fortune Global 500 şirketinde bir sonraki fırsatınızı keşfedin. Yenilik&ccedil;i olanaklar hayal edin, tatmin edici iş k&uuml;lt&uuml;r&uuml;m&uuml;z&uuml; deneyimleyin ve her ge&ccedil;en g&uuml;n daha iyi olmanıza yardımcı olacak yetenekli ekiplerimizle &ccedil;alışın. UPS'i yarınlara taşımak i&ccedil;in ne gerektiğini biliyoruz - benzersiz bir beceri + hırs kombinasyonuna sahip insanlar. Kendinizi veya ekiplerimizi y&ouml;netmek i&ccedil;in gerekli niteliklere ve motivasyona sahipseniz, becerilerinizi kullanmaya ve sizi bir sonraki seviyeye taşımaya hazır rollerimiz var.
İş A&ccedil;ıklaması:
The Marketing and Analytics role involves conducting comprehensive market analysis, collaborating with teams to develop product strategies, utilizing business analytics to present insights to senior management, and developing content for various audiences. The role also includes defining market positioning, analyzing competition, studying environmental changes, and delivering presentations based on research findings. It&rsquo;s a key role that requires strong analytical skills and a collaborative approach to problem-solving. This position supports the marketing function by developing and compiling standard and ad-hoc marketing reports. The specialist integrates marketing data and information from multiple sources to produce reports and support the marketing of UPS products and services including sales support, product management, and resource management. This position runs queries on data from multiple sources, both proprietary and external, for summarization in standard reports. He/She performs data cleansing and transformation to facilitate analysis and reporting. This position reviews multiple data sources to validate accuracy of data included in reports. This position works cross-functionally to analyze and interpret information in response to ad-hoc requests. He/She efficiently and effectively summarizes information, trends, and analyses using graphs, charts, and text to inform management.
Responsibilities<ul><li>
Conduct comprehensive market analytics to identify trends, competition, and industry insights. Use data analysis, market studies, and feedback from sales and customer interviews to forecast market opportunities, understand competition, and support product success;</li><li>
Collaborate with functional and product teams across regions and business units to develop product value propositions and go-to-market strategies to enhance the company&rsquo;s competitive edge;</li><li>
Responsible for capturing internal data and information, and utilizing business analytics to synthesize and present actionable insights to senior management, supporting business cases and planning;</li><li>
Develop and calibrate content for internal and external audiences to inform and educate audiences and support sales initiatives;</li><li>
Define market positioning based on unique selling propositions (USPs), develop and maintain segmentation and personas within the SME segment, and monitor market indicators to identify new market opportunities;</li><li>
Analyze competition and create competitor intelligence overviews. Study environmental changes, including macroeconomic, legal, and technological factors, that may impact products and services. Disseminate insights internally towards other relevant departments;</li><li>
Preparate and deliver presentations based on comprehensive research findings to large-scale audiences via virtual sales trainings and other internal communication channels.</li><li>
Design compelling and high quality marketing content with engaging visuals</li></ul>
Qualifications<ul><li>
Bachelor's Degree or International equivalent in Industrial Engineering, Marketing, Finance, Economics or a related field &ndash; Masters Preferred;</li><li>
Experience demonstrating proficiency with Microsoft Office Products specifically Access, Excel, Word, PowerPoint, PowerBI, and SQL;</li><li>
Fluent English language skills, both written and spoken</li><li>
Experienced in Product / Customer Marketing, Finance, Consulting or Strategy;</li><li>
Competence and strong interest to develop skills in product growth strategy;</li><li>
Ability to design appealing visuals and craft presentations tailored to diverse audiences;</li><li>
Passionate about building value for customers and not just achieving business results;</li><li>
Self-motivated, accountable and proactive.</li></ul> 
&Ccedil;alışan T&uuml;r&uuml;: 
Kalıcı 
UPS; ayrımcılığın, tacizin ve misillemenin olmadığı bir iş yeri sağlamayı taahh&uuml;t eder.</div>

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