marketing automation manager

Accenture

<div><p><b>We are:</b></p><p>
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song</p><p></p><p><b>
You are:</b></p><p>
Accenture Song Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions.</p><p></p><p>
The Marketing Technology Lead will serve as the technical expert in the clients&rsquo; marketing automation platform, data model, and offer best practices in campaigning.</p><p></p><p><b>
The work:</b></p><ul><li>
Provide technical leadership to on-shore and off-shore teams in Marketing Management Tool, and in general, MarTech</li><li>
Responsible for ongoing training of MarTech Tool skills and apprise marketing operations team of changes based on upgrades</li><li>
Support the on-shore and off-shore teams with MarTech Tool administration needs, such as granting tools access to new members and migrating campaigns between environments</li><li>
Review and support MarTech Tool application upgrade needs; Recommend upgrades, as appropriate, to Technical Support team</li><li>
Collaborate with Technical Support team for new and/or changes to existing integrations</li><li>
Lead in translating complex MarTech requirements into an optimal marketing management that meets clients&rsquo; business objectives and marketing strategy</li><li>
Lead, manage, and coach offshore marketing operations team during escalations including issue analysis and resolution</li><li>
Participate in and coach team during peer reviews and marketing automation</li><li>
Support in marketing automation tool improvement projects</li><li>
Responsible for adhering to client and Accenture Marketing Services processes and best practices and contributing to Campaign Management Tool best practices documentation</li></ul></div><p></p>
<br>
<div><p><b>Here's what you&rsquo;ll need:</b></p><ul><li>
7+ years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client</li><li>
5+ years of technical expertise in one or more marketing automation tools (e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, Oracle-CRM-Marketing, Eloqua, and/or Marketo)</li><li>
4+ years of experience across a broad range of digital/commerce technologies and platforms across Web Solutions, Digital Marketing, Enterprise Portals, Content and Cloud</li><li>
4+ years experience leading large sized teams (on and offshore) and technology engagements, including client and consulting staff</li></ul><p></p><p><b>
Bonus points if:</b></p><ul><li>
Bachelor's degree or equivalent (minimum 12 years) work experience; Advanced degree (MBA, MS, or equivalent)</li><li>
Expert technical skills in one or more of SQL, eMail HTLM, JavaScript</li><li>
Marketing Automation (Eloqua, Responsys, Marketo)</li><li>
DMPs (Blue Kai, Rocket Fuel, Trade Desk etc.)</li><li>
DSPs (Adobe Media Optimizer, DoubleClick, Media Math)</li><li>
Data visualization, Tableau, Omniscope, PowerBI, Web Analytics, Adobe Analytics, Good Analytics, Webtrends</li><li>
Experience with selling to C-level executives and other business development activities</li><li>
Strong communication skills (interactions with executive clients and sponsors)</li><li>
Experience leading multiple large full lifecycle implementations</li><li>
Experience in leading complex integrated solutions including integration services, data modeling, cloud-based solutions</li><li>
Understanding of leading practices in marketing automation</li><li>
Understanding of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive desired business outcomes</li><li>
Understanding of marketing automation and experience with targeting, segmentation, test/control design, and campaign reporting and analytics</li><li>
Understanding of marketing operations, processes, business requirements.</li><li>
Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects</li><li>
Ability to evaluate concepts and present recommendations to leadership</li><li>
Strong written and verbal communication skills</li><li>
Certification in one or more of the following: Salesforce Marketing Cloud/Exact Target, Adobe Campaign, Eloqua, Marketo</li><li>
Experience across more than one vertical, e.g. Life Sciences, Retail, Financial Services</li></ul><p></p><p>
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.<br>
We accept applications on an on-going basis and there is no fixed deadline to apply.</p><p>
Information on benefits is here.</p><p>
Role Location Annual Salary Range</p><p>
California $94,400 to $224,600</p><p>
Cleveland $87,400 to $179,700</p><p>
Colorado $94,400 to $194,100</p><p>
District of Columbia $100,500 to $206,700</p><p>
Illinois $87,400 to $194,100</p><p>
Maryland $94,400 to $194,100</p><p>
Massachusetts $94,400 to $206,700</p><p>
Minnesota $94,400 to $194,100</p><p>
New York/New Jersey $87,400 to $224,600</p><p>
Washington $100,500 to $206,700</p><p></p><p><b>
Requesting an Accommodation</b></p><p>
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.</p><p>
If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.</p><p></p><p><b><br>
Equal Employment Opportunity Statement</b></p><p>
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.</p><p>
For details, view a copy of the Accenture Equal Opportunity Statement</p><p>
Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.</p><p>
Accenture is committed to providing veteran employment opportunities to our service men and women.</p><p></p><p><b><br>
Other Employment Statements</b></p><p>
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.</p><p>
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.</p><p>
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.</p><p>
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.</p><p>
California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.</p><p>
Please read Accenture&rsquo;s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.</p></div>

Marketing Automation Project Manager

National Corporate Housing

<div><div><b>Digital Marketing Manager</b></div>
<div></div><div>National Corporate Housing looking for an experienced Digital Marketing Manager. We are looking for someone who will support the overall National Brand &amp; Marketing Strategy by developing the marketing technology strategy and driving execution for National in collaboration with Internal Salesforce CRM Teams, Ops Teams, Creative Services, and other Internal Marketing Managers.</div>
<div></div><div>The Marketing Automation &amp; Website Manager is responsible for building and optimizing digital marketing journeys and web experiences that engage prospects, nurture leads, and support sales pipeline growth. This role manages the execution of campaigns across the Salesforce Marketing Cloud Core platform and the Kentico CMS, ensuring that the brand delivers seamless and personalized digital experiences. A critical thinker and data-driven decision maker, this individual partners closely with the Content Marketing Manager, Lead Generation Manager, and Marketing Operations Manager to execute coordinated campaigns, manage digital assets, and deliver insights from marketing analytics. The ideal candidate has expertise in marketing automation, web content management, analytics, and digital personalization&mdash;along with a passion for delivering great user experiences and measurable impact.</div>
<div><b><i>Responsibilities</i></b></div>
<div></div><ul><li><b>Digital Marketing &amp; Automation</b></li></ul>
<ul><li>Design and execute multi-channel digital marketing journeys in Salesforce Marketing Cloud Core</li>
<li>Develop and maintain automated email workflows for nurturing, onboarding, re-engagement, and retention</li>
<li>Implement segmentation, dynamic content, and personalization strategies using first-party and behavioral data</li>
<li>Ensure timely QA and deployment of digital campaigns</li>
</ul><ul><li><b>Website Management (Kentico Experience CMS)</b></li></ul>
<ul><li>Own the execution and updates of web content using Kentico Experience CMS</li>
<li>Partner with Content Manager to publish blogs, landing pages, and resources optimized for SEO and UX</li>
<li>Work with development resources and IT to manage site enhancements, technical performance, and personalization features</li>
<li>Monitor and improve web performance and content engagement across key audiences</li>
</ul><ul><li><b>Marketing Analytics &amp; Optimization</b></li></ul>
<ul><li>Track and report on campaign KPIs, including open/click rates, conversions, and engagement across digital channels</li>
<li>Provide actionable insights to improve digital content, email campaigns, and user journeys</li>
<li>Leverage tools like Google Analytics, Salesforce dashboards, Power BI, and Kentico Experience analytics for real-time and trend reporting</li>
<li>A/B test content, layouts, and send strategies to optimize performance</li>
</ul><ul><li><b>Social Publishing &amp; AI Integration</b></li></ul>
<ul><li>Collaborate with the Content and Lead Gen teams to publish and schedule organic social content</li>
<li>Monitor social performance and engagement trends to refine publishing strategies</li>
<li>Explore and integrate AI-powered tools for personalization, campaign optimization, and content distribution</li>
<li>Stay current on emerging digital marketing trends and tools to drive innovation</li>
</ul>
<div></div><div><b><i>Skills
</i></b></div><ul><li>Deep experience with marketing automation platforms, especially Salesforce Marketing Cloud</li>
<li>Strong understanding of CMS platforms, especially Kentico, including user permissions, module editing, and web publishing best practices</li>
<li>Proficiency in HTML5 and CSS</li>
<li>Data-driven mindset with strong analytical skills and experience in reporting across marketing channels</li>
<li>Excellent understanding of lead nurturing, scoring, segmentation, and journey mapping</li>
<li>Highly collaborative with strong communication and project management skills</li>
<li>Detail-oriented, organized, and able to manage multiple projects simultaneously</li>
<li>Passion for optimizing digital experiences through testing, analysis, and personalization</li>
</ul>
<div></div><div><b><i>Qualifications</i></b></div>
<ul><li>7+ years of experience in B2B Marketing Automation and Technology.</li>
<li>Experience in an integrated marketing function with deep Salesforce CRM, Marketing Cloud, Digital Asset Management, HTML, and Kentico CMS experience preferred</li>
<li>Minimum: BS/BA degree in business, marketing, technology or similar</li>
</ul>
<div></div><div>National Corporate Housing is a multi-brand, global leader in providing temporary housing program management for global business travel and corporate relocations. National is one of the largest providers of temporary housing around the globe. Guided by our vision to be the most admired and respected global company to our coworkers, customers, and suppliers, National is sought out and maintains strong strategic alliances across multiple business industries including, engineering, construction, technology, consulting, insurance, government agencies and government contractors, professional sports and entertainment.</div>
<div></div><div><i>All employees are expected to have knowledge of National&rsquo;s business units and established procedures and compliance rules pertinent to their positions.
</i></div>
<div></div><div><b><i>Benefits:</i></b></div>
<div></div><ul><li>Competitive compensation
<ul><li>$114,300-$128,900</li>
</ul></li><li>Health, Dental and Vision insurance</li>
<li>401K plan</li>
<li>Paid time off</li>
<li>Wellness program</li>
<li>Flexible spending accounts</li>
</ul>
<div></div><div>Fair Labor Standards Act (FLSA): Exempt</div>
<div></div><div>Will not provide assistance with relocation costs.</div>
<div></div><div>National Corporate Housing is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status</div></div><div></div>

Digital Marketing Manager

Astroved

<p><b>Job description</b></p><p>AstroVed looking for a results-driven Digital Marketing Manager with expertise in B2C marketing, AI-powered marketing solutions, and marketing automation. You'll be responsible for developing and executing comprehensive digital strategies that enhance customer acquisition, engagement, and retention across all digital channels.</p><p><b>Key Responsibilities:</b></p><p><b>Strategy &amp; Planning</b></p><ul><li>Develop and execute integrated B2C digital marketing strategies aligned with business objectives</li><li>Implement AI-driven marketing solutions to optimize campaigns and personalize customer experiences</li><li>Lead marketing automation initiatives to streamline workflows and improve efficiency</li><li>Analyze market trends and competitor activities to identify growth opportunities</li></ul><p><b>Campaign Management</b></p><ul><li>Plan and execute multi-channel campaigns across email, social media, paid advertising, and content marketing</li><li>Leverage predictive analytics and AI tools to optimize campaign performance</li><li>Manage marketing automation platforms for lead nurturing, segmentation, and customer journey mapping</li><li>Monitor KPIs and provide actionable insights for continuous improvement</li></ul><p><b>Customer Acquisition &amp; Retention</b></p><ul><li>Drive customer acquisition through SEO, SEM, social media advertising, and content strategies</li><li>Implement retention programs using automated workflows and personalized communication</li><li>Optimize conversion funnels and landing pages to maximize ROI</li><li>Develop customer segmentation strategies for targeted messaging</li></ul><p><b>Technology &amp; Innovation</b></p><ul><li>Identify and implement AI-powered marketing tools and platforms</li><li>Manage marketing automation systems (HubSpot, Zoho, or similar platforms)</li><li>Integrate chatbots and AI assistants for enhanced customer engagement</li><li>Stay updated on emerging technologies and industry best practices</li></ul><p><b>Team Leadership</b></p><ul><li>Collaborate with content creators, designers, and developers</li><li>Mentor team members on AI and automation best practices</li><li>Coordinate with cross-functional teams to ensure brand consistency</li></ul><p><b>Required Qualifications</b></p><p><b>Experience</b></p><ul><li>7+ years of experience in B2C digital marketing</li><li>Proven track record of implementing AI-driven marketing solutions</li><li>Hands-on experience with marketing automation platforms (HubSpot, Marketo, Zoho, etc.)</li><li>Experience managing multi-channel digital campaigns with measurable results</li></ul><p><b>Technical Skills</b></p><ul><li>Proficiency in marketing automation tools and CRM systems</li><li>Experience with AI-powered marketing platforms and predictive analytics</li><li>Strong knowledge of Google Analytics, Google Ads, Meta Ads Manager</li><li>Understanding of SEO/SEM, AEO, and content optimization</li><li>Familiarity with chatbot implementation and conversational marketing</li></ul><p><b>Core Competencies</b></p><ul><li>Data-driven mindset with strong analytical skills</li><li>Excellent understanding of B2C customer journey and lifecycle marketing</li><li>Strategic thinking with ability to execute tactical initiatives</li><li>Strong project management and organizational skills</li><li>Exceptional communication and presentation abilities</li></ul><p><b>Preferred Qualifications</b></p><ul><li>Experience in spiritual wellness, education, or related industries</li><li>Knowledge of ABM (Account-Based Marketing) strategies</li><li>Certification in Google Ads, HubSpot, or marketing automation platforms</li><li>Experience with A/B testing and conversion rate optimization</li><li>Understanding of compliance requirements for digital advertising</li></ul><p>Interested candidates can send their resumes to arunkumar@astroved.com along with their current and expected CTC, notice period, and current location. Also portfolio showcasing your B2C marketing campaigns and AI/automation implementations.</p><p>Job Type: Full-time</p><p>Pay: &#8377;600,000.00 - &#8377;800,000.00 per month</p><p>Benefits:</p><ul><li>Health insurance</li><li>Leave encashment</li><li>Provident Fund</li></ul><p>Work Location: In person</p>

Industry FinTech

<div><div><b>We&rsquo;re Hiring: Digital Marketing Manager</b><br>
 <b>Based in Miami, Florida</b> | <b>Full-Time</b> | <b>Hybrid Work Model</b></div>
<div></div>
<div> <b>About Us</b><br>
<b>Industry FinTech (IFT)</b> is on a mission to modernize and transform the world of private capital markets.<br>
 Our proprietary platform powers how firms raise capital, engage investors, and manage operations with transparency, compliance, and efficiency. We&rsquo;re a fast-growing company headquartered in <b>Miami</b> with a global mindset.</div>
<div><br>
If you understand both <b>brand storytelling and performance marketing</b>, can speak confidently with clients about investment projects, and thrive in fast-paced, high-accountability environments &mdash; this role is for you.</div>
<div></div>
<div> <b>The Role</b><br>
We&rsquo;re hiring a <b>Digital Marketing Manager</b> who can own campaigns from <b>concept to conversion</b>, managing private equity capital-raise initiatives that attract, educate, and convert accredited investors.<br>
This role blends <b>creative execution</b> with <b>data-driven strategy</b>. You&rsquo;ll coordinate across design, CRM, and ad operations teams to deliver <b>full-funnel campaigns</b> that move investors from first impression to committed capital.</div>
<div></div>
<div> <b>What You&rsquo;ll Do</b></div>
<ul><li><b>Manage Capital Raise Campaigns:</b> Plan and execute marketing campaigns for private equity and real estate offerings, from creative brief through post-launch reporting.</li>
<li><b>Client-Facing Strategy:</b> Interface directly with clients (fund managers, syndicators, developers) to understand investment goals and translate them into actionable marketing plans.</li>
<li><b>Creative Coordination:</b> Work with internal and external creative teams on ad copy, design, video, and PR packages that align with brand voice and compliance standards.</li>
<li><b>Email Marketing &amp; Automation:</b> Build and manage investor journeys, nurture campaigns, and drip sequences within our CRM system (GoHighLevel-based).</li>
<li><b>Ad Campaign Management:</b> Oversee paid campaigns across <b>Google, Meta, and LinkedIn</b>, ensuring performance optimization and compliance.</li>
<li><b>Social Media &amp; Content Oversight:</b> Direct organic and paid strategies for brand positioning and investor engagement.</li>
<li><b>Performance Reporting:</b> Analyze campaign data, track investor funnel metrics, and present insights that drive continuous improvement.</li>
<li><b>Cross-Team Collaboration:</b> Partner closely with CRM developers, designers, and account managers to ensure seamless campaign delivery.</li></ul><br>
<p></p>
<div>
 <b>What We&rsquo;re Looking For</b><br>
<b>Must-Haves:</b></div>
<ul><li>4+ years of experience in <b>digital marketing</b>, ideally in <b>financial services, private equity, real estate investing, or wealth management</b>.</li>
<li>Proven success managing <b>multi-channel campaigns end-to-end</b>.</li>
<li>Strong understanding of <b>email automation</b>, <b>lead funnels</b>, and <b>investor journey mapping</b>.</li>
<li>Experience managing creative teams (designers, videographers, writers).</li>
<li>Proficiency with <b>Meta Ads, Google Ads, LinkedIn Campaign Manager</b>, and analytics tools like <b>GA4, Looker Studio, or HubSpot</b>.</li>
<li>Excellent communication and presentation skills &mdash; you&rsquo;ll be <b>client-facing</b> and speaking directly with executives and investors.</li>
</ul><div><b>Bonus Points For:</b></div>
<ul><li>Familiarity with <b>SEC/FINRA compliance</b>, <b>Reg D offerings</b>, and investment marketing regulations.</li>
<li>Experience using <b>GoHighLevel</b> or similar marketing automation platforms.</li></ul><br>
<p></p>
<div>
 <b>What You&rsquo;ll Get</b></div>
<ul><li>Performance-based bonuses</li>
<li>Hybrid work setup (2&ndash;3 days/week onsite in Miami HQ)</li>
<li>Benefits Package: Medical, dental, and vision coverage, 401(k) with 6% company match</li>
<li>10 days of paid time off, plus 1 extra day each year.</li>
<li>Direct collaboration with IFT&rsquo;s leadership and client partners</li>
<li>Opportunity to grow within a fast-scaling global fintech</li></ul><br>
<p></p>
<div>
 <b>Ready to Join the IFT Team?</b><br>
We&rsquo;d love to hear from you! You can apply through one of these ways:<br>
 Send your resume in English to <b>domenica@industryft.com</b> with the subject: <b>&ldquo;Digital Marketing Manager &ndash; [Your Name]&rdquo;</b><br>
or apply directly through our hiring platform <b>Trakstar</b>.</div></div>

Prepory Coaching Group

<div><p><b>About Prepory</b></p><p>
We're a rapidly growing college admissions counseling firm dedicated to helping students gain admission to their dream schools. Our work directly impacts students' futures and we take that responsibility seriously. With a lean, high-performing team in Marketing &amp; Technology, we generate thousands of marketing qualified leads per quarter through a data-driven, automation-first approach.</p><p>
We're not a typical marketing team. We move fast. Our Director empowers the team to execute autonomously, and Leadership trusts us to deliver results. If you've ever felt frustrated by slow-moving organizations or endless meetings, you'll appreciate our culture of rapid execution and impact.</p><p></p><h2 class="jobSectionHeader"><b><br>
About This Role</b></h2><p>
We're looking for a <b>Marketing Operations Manager / Marketing Technologist</b>&mdash;someone who thrives at the intersection of marketing strategy and technical execution. This role combines marketing analysis with technical development.</p><p>
You'll own marketing technology infrastructure, from HubSpot workflows that nurture our qualified leads, to custom WordPress plugins that power our website, to Google Apps Script projects that automate our reporting. You'll analyze data to project quarterly lead volumes, then build the automations that help us achieve those numbers. You'll troubleshoot a broken workflow in the morning and architect a new integration in the afternoon.</p><p><b>
This role is ideal for someone who:</b></p><ul><li>
Gets energized by variety and context-switching</li><li>
Loves the challenge of &quot;how do I automate this?&quot;</li><li>
Enjoys being the technical expert others rely on</li><li>
Wants to see direct impact from their work</li><li>
Prefers scrappy execution over perfect planning</li></ul><p><b>
What makes this role unique:</b></p><ul><li><b>
Quarterly contractor budget </b>for specialized projects&mdash;you'll have budget authority to hire developers, designers, or consultants to tackle big initiatives like building an internal app to automate webinar setup or creating advanced dashboard visualizations</li><li><b>
High autonomy</b>&mdash;launch landing pages, build automations, revamp workflows</li><li><b>
Cross-functional impact</b>&mdash;your work directly enables Sales, supports Leadership decisions, and drives company growth</li><li><b>
Modern tech stack</b>&mdash;HubSpot, WordPress, Google Cloud, APIs, AI-assisted development with tools like Claude/Cursor</li></ul><p><b>
Location:</b> Davie, FL</p><h2 class="jobSectionHeader"><b>
What You'll Do</b></h2><h3 class="jobSectionHeader"><b>
Marketing Operations &amp; Automation</b></h3><ul><li><b>
Own HubSpot from end-to-end:</b> Build and maintain workflows for lead nurturing, webinar follow-ups, sales task automation, and lifecycle stage management</li><li><b>
Manage bi-weekly webinar operations:</b> Create reminder and follow-up sequences, build attendee/no-show lists, generate tracking links, and analyze performance</li><li><b>
Design marketing automation strategy:</b> Partner with Director and Sales team to continuously improve lead conversion through smarter workflows and segmentation</li><li><b>
Collaborate with external ads agency:</b> Join weekly strategy meetings to review conversion data, advise on landing page optimizations, and ensure proper tracking implementation</li><li><b>
Optimize the sales-marketing handoff:</b> Build workflows that assign tasks to Sales, automate qualification logic, and create seamless lead routing</li></ul><h3 class="jobSectionHeader"><b>
Analytics &amp; Reporting</b></h3><ul><li><b>
Deliver quarterly projections:</b> Use existing weighted growth models with seasonal adjustments to forecast MQL volume and recommend goals to Leadership</li><li><b>
Create on-demand reports:</b> Field 2+ ad-hoc requests per week for conversion rates, channel attribution, campaign performance, and cohort analysis</li><li><b>
Maintain the Main Dashboard:</b> Keep Google Sheets dashboard (with HubSpot API integration) running smoothly and add new visualizations as needed</li><li><b>
Measure what matters:</b> Track MQLs, MQL-to-SQL conversion, channel ROI, webinar performance, and other key metrics aligned to company Objectives and Key Results</li></ul><h3 class="jobSectionHeader"><b>
Technical Development &amp; Administration</b></h3><ul><li><b>
Develop custom solutions:</b> Build WordPress plugins, create Google Apps Script projects, design API integrations&mdash;whatever it takes to solve business problems efficiently</li><li><b>
Administer the tech stack:</b> Manage HubSpot, Google Workspace, Zoom, WordPress, Avada, Google Tag Manager, and other martech systems</li><li><b>
Own the staging-to-production workflow:</b> Review website changes weekly and push to production via Kinsta hosting</li><li><b>
Troubleshoot and optimize:</b> Fix broken automations, investigate deliverability issues, improve page load times, and keep systems healthy</li></ul><h2 class="jobSectionHeader"><b>
What You Bring</b></h2><p><b>
Marketing Operations Expertise:</b></p><ul><li>
4+ years in marketing operations, marketing automation, or similar role in a B2B or lead-generation environment</li><li><b>
HubSpot knowledge:</b> You've built complex workflows (HubSpot, N8N, make.com, Zapier, etc.), managed segmentation at scale, understand lifecycle stages, and know how to troubleshoot when things break</li><li>
Marketing analytics and reporting: Can build projections, analyze funnel metrics, and translate data into actionable recommendations</li><li>
Campaign execution: Experience with email/SMS marketing, webinar programs, and lead nurturing sequences</li><li>
Cross-functional collaboration: You've worked with Sales, partnered with external agencies, and communicated effectively with non-technical stakeholders</li></ul><p><b>
Technical Capabilities:</b></p><ul><li><b>
Web development fundamentals:</b> Comfortable with HTML, CSS, JavaScript, and PHP (you don't need to be a senior engineer)</li><li>
API and integration experience: You've connected systems, worked with webhooks, and built custom integrations</li><li>
WordPress administration: Can manage plugins, customize themes, troubleshoot issues, and understand how WordPress works under the hood (Avada experience is a plus)</li><li>
Problem-solving mindset: When something doesn't work, you dig in and figure it out rather than waiting for someone else.</li><li>
Tools comfort: Experience with Google Tag Manager, Google Analytics, CRM/marketing automation platforms, and general martech</li></ul><h3 class="jobSectionHeader"><b>
Nice-to-Haves</b></h3><ul><li>
Experience in education, admissions, or lead-generation businesses serving consumers</li><li>
Experience managing contractor relationships or scoping technical projects</li><li>
Background in both marketing AND software development/IT</li><li>
Understanding of lead generation dynamics: paid ads, SEO, webinars, content marketing</li></ul><p><b>
Why Prepory?</b></p><ul><li>
Full-time, onsite position</li><li>
Competitive pay</li><li>
Unlimited PTO policy</li><li>
Medical, dental, and vision insurance</li><li>
Annual holiday bonus</li><li>
Indulgent corporate dinners, lunches, and team events</li><li>
Snacks on snacks on more snacks at the Prepory office</li><li>
A welcoming, yet ambitious, company culture</li></ul><br>
<b>
The pay range for this role is:</b><br>
61,000 - 67,000 USD per year(Prepory HQ)</div>

Marketing Technical Lead

Sophiax Group

<p>## *Role Overview*</p><p>We are seeking a *Marketing Automation &amp; Funnel Executive* to design, build, and optimize high-converting marketing funnels that drive lead generation, nurture engagement, and increase sales conversions.</p><p>This role combines *technical marketing execution* (ClickFunnels, CRM, and automation tools) with *strategic campaign design*, ensuring that every customer journey &mdash; from the first click to the final purchase &mdash; delivers measurable results.</p><p>The ideal candidate understands both the *psychology of conversion* and the *technology that powers it*. You will own the digital journey: landing pages, automation flows, and data-driven campaign optimization.</p><p>---</p><p>## *Key Responsibilities*</p><p>### Funnel Building &amp; Optimization</p><p>* Design, develop, and manage *marketing funnels* using platforms such as *ClickFunnels, WordPress, or GoHighLevel*.</p><p>* Create and optimize *landing pages, lead capture forms, thank-you pages*, and checkout flows to maximize conversion rates.</p><p>* Continuously test and improve funnel performance through *A/B testing*, analytics, and heatmap analysis.</p><p>### Marketing Automation &amp; CRM</p><p>* Build and maintain *automated email and SMS sequences* for lead nurturing, onboarding, and re-engagement.</p><p>* Manage *CRM systems* (ActiveCampaign, HubSpot, or similar) &mdash; including segmentation, scoring, and tagging.</p><p>* Integrate and automate workflows between CRM, landing pages, and payment systems using tools like *Zapier*.</p><p>### Campaign Strategy &amp; Analytics</p><p>* Develop *data-driven campaign strategies* aligned with brand objectives and customer journey mapping.</p><p>* Track KPIs (conversion rate, lead cost, ROI) and prepare performance reports for management.</p><p>* Coordinate with design and content teams to ensure *consistent messaging* across all touchpoints.</p><p>### Email &amp; Retention Marketing</p><p>* Create and manage *email marketing campaigns* that nurture leads through various funnel stages.</p><p>* Segment audiences and personalize communication to improve engagement and retention.</p><p>* Analyze open rates, click rates, and conversion data to enhance campaign effectiveness.</p><p>---</p><p>## *Qualifications &amp; Skills*</p><p>* Bachelor&rsquo;s degree in Marketing, Digital Media, or a related field.</p><p>* *2&ndash;4 years* of hands-on experience in marketing automation, funnels, or performance marketing.</p><p>* Proven experience with *ClickFunnels, **ActiveCampaign, **HubSpot*, or equivalent tools.</p><p>* Strong understanding of *sales funnel psychology, customer journey design, and **conversion optimization*.</p><p>* Experience with analytics tools (Google Analytics, Meta Pixel, Tag Manager, etc.)</p><p>* Basic familiarity with design and copywriting for marketing purposes is a plus.</p><p>---</p><p>## *Key Performance Indicators (KPIs)*</p><p>Funnel conversion rate (lead &rarr; customer)</p><p>* Cost per lead (CPL) and return on ad spend (ROAS)</p><p>* Email campaign open &amp; click-through rates</p><p>* Automation workflow completion and accuracy</p><p>* Lead nurturing time reduction and CRM engagement rate</p><p>Job Type: Full-time</p><p>Pay: AED8,000.00 - AED14,000.00 per month</p><p>Language:</p><ul><li>Arabic (Required)</li></ul><p>Location:</p><ul><li>Dubai (Required)</li></ul>

Marketing Automation & Funnel Executive

Lake Michigan Credit Union

<div><div>General Information</div><div>
Primary Location: 5540 Glenwood Hills Pkwy, Grand Rapids, MI 49512</div><div>
Employee Status: Full-Time</div><div>
Workplace Type: Hybrid</div><div></div><div>
Who we are:</div><div>
At LMCU, you'll find more than just a job - discover a fulfilling career where your contributions truly matter.</div><div>
Join our talented team at Lake Michigan Credit Union and discover the difference an employer who puts people first can make in your career and life.</div><div></div><div>
About this position:</div><div>
LMCU is looking for a Marketing Automation Specialist, you will work closely with your immediate digital marketing team members as well as business partners including stakeholders, developers, dev ops, strategists, and copywriters. In this role will be instrumental in enhancing member and prospective member engagement, driving lead generation, and improving campaign performance through the effective use of marketing technology platforms.</div><div></div><div>
What you&rsquo;ll do:</div><div>
Strategy &amp; Planning</div><ul><li><div>
Develop and implement scalable marketing automation strategies across email, SMS, push, and other digital channels.</div></li><li><div>
Evaluate and implement new marketing technology tools and integrations.</div></li><li><div>
Stay up to date with emerging trends and technologies.</div></li></ul><div>
Platform &amp; Workflow Management</div><ul><li><div>
Administer and optimize marketing enterprise automation platforms (e.g., Total Expert, HubSpot).</div></li><li><div>
Build, test, and deploy automated workflows, nurture programs, and triggered campaigns.</div></li><li><div>
Document, analyze, and optimize workflows and system processes.</div></li><li><div>
Ensure the technical feasibility of automations and personalization solutions.</div></li></ul><div>
 Targeting &amp; Segmentation</div><ul><li><div>
Manage audience segmentation workflows, email subscriptions, email health, lead scoring, data hygiene, and channel calendars.</div></li><li><div>
Cross-collaborate, build, and manage technical data infrastructure across marketing platforms.</div></li></ul><div>
Performance &amp; Optimization</div><ul><li><div>
Cross-collaborate with internal teams (e.g., Business Intelligence, CRM analyst) to optimize lead performance and ROI.</div></li><li><div>
Create effective A/B tests across CTAs, landing pages, email, and SMS.</div></li><li><div>
Collaborate with the SEO team to optimize product pages for tracking, workflow automation, and conversion optimization.</div></li></ul><div>
QA, Testing &amp; Compliance</div><ul><li><div>
Conduct usability testing, perform QA, and troubleshoot technical issues.</div></li><li><div>
Ensure all marketing automation practices comply with data privacy regulations (e.g., GDPR, CCPA) and internal governance policies.</div></li></ul><div></div><div>
What you&rsquo;ll bring:</div><ul><li><div>
Bachelor&rsquo;s degree in Marketing, Business, or related field.</div></li><li><div>
5&ndash;7 years of hands-on experience in marketing automation and Marketing platforms.</div></li><li><div>
Proficiency in HTML/CSS for email development and troubleshooting.</div></li><li><div>
Strong understanding of customer journey mapping, lifecycle marketing, and campaign optimization.</div></li><li><div>
Experience with CRM systems (e.g., HubSpot, Total Expert) and data integration.</div></li><li><div>
Analytical mindset with experience in A/B testing, reporting and deriving actionable insights.</div></li><li><div>
Excellent communication, organization, project management, and problem-solving skills.</div></li><li><div>
Strong communication and teamwork abilities.</div></li></ul><div><br>
Preferred Qualifications:</div><ul><li><div>
Certifications in marketing automation platforms (e.g., HubSpot Marketing Software Certification).</div></li><li><div>
Experience with CDPs, DMPs, advanced analytics tools, and personalization engines.</div></li><li><div>
Familiarity with scripting languages (e.g., JavaScript, SQL) is a plus.</div></li><li><div>
Understanding of inbound marketing principles and digital marketing best practices.</div></li></ul><div></div><div>
What you&rsquo;ll get:</div><ul><li><div>
All Employees: weekly pay and retirement savings options.</div></li><li><div>
Full Time Employees: comprehensive health coverage including medical (with prescription), dental, vision, HSA match, paid parental leave, and tuition reimbursement.</div></li><li><div>
To see a full list of our benefit offerings, check out this <div>helpful guide</div>!</div></li></ul><div></div><div>
Have additional questions about the role? Email the Talent Acquisition Team at: <div>Careers@lmcu.org</div>.</div><div>
If you lack access to the internet or require an accommodation in the application process, please send your resume via mail to 5664 Prairie Creek Drive, Caledonia, MI 49316.</div><div></div><div><div>
LMCU is an Equal Opportunity Employer</div></div></div>

Marketing Automation Specialist

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