digital marketing executive

marketing automation specialist

Tru Performance Inc

<div>
 
 
 Role: Marketo Specialist
 
 
 
 
 Location
 
 : Pune (On-site)
 
 
 
 Type
 
 : Full-Time
 
 
 
 Experience
 
 : 3 &ndash; 6 Years
 
 
 
 Timings
 
 : 3:00 pm &ndash; 12:00 am
 
 
 
 
 
 
 About Us
 
 
 
 Tru Performance is a technology-driven company partnering with Fortune 500 enterprises, SMEs, and IT service providers to scale and optimize their businesses. Headquartered in Pune with offices across four continents, we provide an environment of continuous learning, challenging projects, and client-facing opportunities.
 
 
 
 
 
 
 Role Overview
 
 
 
 We are seeking a
 
 Marketo Specialist
 
 with strong expertise in
 
 Marketo and Salesforce CRM
 
 . The ideal candidate will manage and optimize automation workflows, maintain database hygiene, and deliver data-driven insights to enhance marketing effectiveness. Proficiency in
 
 Excel
 
 and strong
 
 communication skills
 
 are key to success in this role.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Build and manage automated campaigns in
 
 Marketo
 
 integrated with
 
 Salesforce
 
 .
 </li>
 <li>
 Ensure
 
 database accuracy and hygiene
 
 through data cleaning and validation.
 </li>
 <li>
 Use
 
 Excel
 
 (pivot tables, VLOOKUP, reporting) for data management and analysis.
 </li>
 <li>
 Develop lead nurturing workflows, drip campaigns, and segmentation strategies.
 </li>
 <li>
 Generate campaign reports and provide actionable insights.
 </li>
 <li>
 Collaborate with sales and marketing teams to align automation with business goals.
 </li>
 <li>
 Run A/B tests and ensure compliance with data protection regulations.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, Business, or related field.
 </li>
 <li>
 Proven experience in
 
 Marketo
 
 and
 
 Salesforce CRM
 
 .
 </li>
 <li>
 Strong skills in
 
 Excel
 
 for data management.
 </li>
 <li>
 Excellent verbal and written
 
 communication skills
 
 .
 </li>
 <li>
 Marketo certification is a plus.
 </li>
 <li>
 Basic knowledge of HTML/CSS for email customization preferred.
 </li>
 </ul>
 
 
</div>

Marketing Automation Specialist

Growqai

<div>
 
 Location:
 
 Pune / Onsite
 
 
 
 Experience:
 
 2&ndash;3 years
 
 
 
 About Growqai
 
 
 
 Growqai is a next-generation growth partner dedicated to helping growth companies scale smarter across three key verticals: Talent, Clients and Capital. Our offerings blend proven business strategies with the latest in AI and technology, unlocking measurable growth for ambitious organizations. At Growqai, we empower companies to achieve transformative results, with artificial intelligence and innovation at the heart of everything we do.
 
 
 
 About The Role
 
 
 
 We are seeking a driven and creative Growth Marketing Professional to design and execute data-driven marketing strategies that accelerate growth for our B2B and B2C clients. The ideal candidate is passionate about performance marketing, funnel optimization, and experimenting with new channels to drive measurable results. Experience working in startup environments will be a strong plus
 
 .
 
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Develop and manage end-to-end digital marketing strategies to drive acquisition, engagement, and retention for multiple clients.
 </li>
 <li>
 Plan and execute multi-channel campaigns across Meta, Google, LinkedIn, email, and other growth platforms.
 </li>
 <li>
 Optimize marketing funnels and conversion rates through A/B testing, landing page improvement, and analytics-driven insights.
 </li>
 <li>
 Collaborate with design, content, and sales teams to deliver impactful campaigns and client success stories.
 </li>
 <li>
 Track performance KPIs, prepare reports, and recommend growth interventions based on data insights.
 </li>
 <li>
 Identify and experiment with emerging marketing channels, automation tools, and AI-driven solutions to enhance performance.
 </li>
 <li>
 Manage marketing budgets effectively and ensure strong ROI from all paid campaigns.
 </li>
 <li>
 Contribute to brand storytelling and content-driven campaigns to elevate client positioning.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Graduate or Postgraduate in Marketing, Business, or related field.
 </li>
 <li>
 2&ndash;3 years of hands-on experience in growth or digital marketing roles.
 </li>
 <li>
 Proven experience managing paid media campaigns and organic growth strategies.
 </li>
 <li>
 Strong knowledge of analytics tools such as Google Analytics, HubSpot, or similar.
 </li>
 <li>
 Experience with SEO, marketing automation, and social media performance tracking.
 </li>
 <li>
 Excellent communication, creative thinking, and analytical skills.
 </li>
 <li>
 Prior experience working with startups or growth-stage companies preferred.
 
 
 </li>
 </ul>
 
 What We Offer
 
 
 
 <ul>
 <li>
 Exposure to diverse industries and fast-growing startups.
 </li>
 <li>
 Opportunity to build, experiment, and scale marketing strategies end-to-end.
 </li>
 <li>
 Collaborative and growth-oriented work environment.
 </li>
 <li>
 Competitive compensation with performance-based incentives.
 
 
 </li>
 </ul>
 
 What We Value
 
 
 
 <ul>
 <li>
 Results-driven mindset with focus on measurable outcomes and continuous improvement
 </li>
 <li>
 Consultative approach to understanding client needs rather than just pushing products
 </li>
 <li>
 Adaptability and learning agility to thrive in our AI-driven, innovative environment
 </li>
 <li>
 Professional integrity in all client interactions and internal collaborations
 </li>
 <li>
 Growth mindset with enthusiasm for scaling businesses and personal development
 
 
 </li>
 </ul>
 Ready to drive growth for ambitious organizations while advancing your own career? Join Growqai and be part of a team that&rsquo;s transforming how companies scale using AI and proven business strategies.
 
 
 Skills: campaigns,growth marketing,automation,digital marketing
</div>

Growth Marketing Executive

Mastercard

<div>
 
 Our Purpose
 
 
 
 
 Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we&rsquo;re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
 
 
 
 
 Title And Summary
 
 
 
 Sr. Analyst, B2B Marketing - Services Marketing Operations
 
 
 Mastercard powers economies and connects people in over 200 countries and territories, helping build a more inclusive and sustainable future. We make digital payments secure, seamless, and accessible, leveraging technology, innovation, and partnerships to create products and services that unlock potential for businesses, governments, and individuals alike. Our Decency Quotient (DQ) is at the heart of everything we do&mdash;driving a culture that values doing well by doing good.
 
 
 The Services Marketing Operations is the core enabler for the entire Services Marketing team. Our focus? Driving scalable campaign execution, operational excellence, and continuous improvement.
 
 
 As we expand, we&rsquo;re looking for a data-driven and detail-oriented Senior Analyst, B2B Marketing to join our global team. This role is critical in ensuring seamless execution of marketing campaigns, accurate and timely lead data management, and actionable performance reporting. You will play a hands-on role working across systems like marketing automation platforms, CRM, and other MarTech tools to support campaign operations and improve marketing efficiency. If you love B2B marketing, thrive in a fast-paced, collaborative environment, AND are obsessed with marketing data, this role is for you.
 
 
 Role Overview
 
 
 This role is at the intersection of strategy, execution and measurement, blending campaign execution and performance management to provide data driven marketing insights. Reporting to the Director of Marketing Operations within the Services Marketing Operations &amp; Digital team, you&rsquo;ll be part of a growing team of savvy B2B marketers and work closely with cross-functional teams across the business.
 
 
 
 The Role
 
 
 
 CAMPAIGN EXECUTION &amp; SUPPORT
 
 
 <ul>
 <li>
 Collaborate with global demand generation, field marketing, and product marketing, partner marketing, customer marketing, and digital teams to support cross-channel campaign setup and execution in various marketing automation platforms.
 </li>
 <li>
 Build, test, and deploy emails, landing pages, forms, and trigger-based workflows according to campaign briefs and timelines.
 </li>
 <li>
 Ensure campaign assets are QA&rsquo;d and comply with brand, meet Mastercard&rsquo;s high quality standards and meet data privacy requirements.
 </li>
 <li>
 Enhance collaboration with Asia Pacific marketing teams to simplify and unify global marketing campaign operations
 </li>
 <li>
 Keep Mastercard Services on the cutting edge of B2B marketing, bringing fresh ideas and innovative approaches to the table.
 
 
 
 </li>
 </ul>
 LEAD MANAGEMENT &amp; DATA OPERATIONS
 
 
 <ul>
 <li>
 Perform lead list uploads and data imports into marketing automation and CRM platforms with a strong focus on data cleanliness, deduplication, and segmentation.
 </li>
 <li>
 Monitor lead flow between marketing systems and CRM (e.g., Salesforce), ensuring proper attribution, link tracking, lead source tracking, and funnel progression.
 </li>
 <li>
 Assist in managing lead scoring, routing logic, and lifecycle status updates.
 
 
 
 </li>
 </ul>
 REPORTING &amp; ANALYTICS
 
 
 <ul>
 <li>
 Develop and maintain campaign performance dashboards and reports (e.g., email performance, lead generation, MQL pipeline contribution).
 </li>
 <li>
 Analyze and share insights on campaign ROI, conversion rates, and funnel performance to inform marketing strategy.
 </li>
 <li>
 Support A/B testing and performance optimization initiatives.
 
 
 
 </li>
 </ul>
 MARTECH TOOLS &amp; PROCESS OPTIMIZATION
 
 
 <ul>
 <li>
 Act as a power user of key MarTech platforms (e.g., Salesforce Marketing Cloud, Marketo, Salesforce, Tableau, or similar)
 </li>
 <li>
 Maintain documentation of marketing operations processes and system configurations.
 </li>
 <li>
 Identify and implement improvements to workflows, integrations, and governance to increase marketing efficiency and scalability.
 
 
 
 </li>
 </ul>
 
 All About You
 
 
 
 <ul>
 <li>
 Several years of work experience in B2B marketing performing campaign execution. Experience in B2B, SaaS, and/or Professional Services industries is preferred.
 </li>
 <li>
 Bachelor's or master's degree (or equivalent experience) in marketing, business, analytics, engineering or a related field.
 </li>
 <li>
 2+ years hands on experience with Marketing Automation Platforms (Salesforce Marketing Cloud preferred or Marketo/HubSpot) and CRM Systems (Salesforce preferred).
 </li>
 <li>
 Strong understanding of B2B lead management processes and funnel metrics.
 </li>
 <li>
 Proficient in Microsoft Office including Excel, PowerPoint and data visualization tools (Tableau, PowerBI)
 </li>
 <li>
 Comfort with technical marketing skills in SQL, HTML, CSS, and AMP script are highly preferred.
 </li>
 <li>
 Detail oriented with excellent organizational, project management, and time management skills.
 </li>
 <li>
 Familiarity with global privacy regulations (GDPR, CAN-SPAM, CCPA).
 </li>
 <li>
 You are a natural collaborator who thrives in fast-paced, multi-product environments. You can work independently and as part of a team.
 </li>
 <li>
 You can navigate different time zones, juggle multiple projects, and deliver on deadlines without missing a beat.
 </li>
 <li>
 Willingness to work EMEA hours (12:00 PM &ndash; 9:00 PM IST).
 
 
 
 </li>
 </ul>
 
 Corporate Security Responsibility
 
 
 
 All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
 
 
 <ul>
 <li>
 Abide by Mastercard&rsquo;s security policies and practices;
 </li>
 <li>
 Ensure the confidentiality and integrity of the information being accessed;
 </li>
 <li>
 Report any suspected information security violation or breach, and
 </li>
 <li>
 Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.
 </li>
 </ul>
</div>

Sr. Analyst, B2B Marketing - Services Marketing Operations

CloudRedux

<div>
 If you think and act like a
 
 Growth Hacker
 
 ; owns the responsibility for growth strategies, SEO &ndash; SMO strategies &amp; Lead generation, then this job is for you. We are looking for smart, enthusiastic and motivated individuals who can think out of the box and enjoy working on finding new growth hacks &amp; has a passion for SEO
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Perform keyword research in coordination with our business objectives to optimize existing content and uncover new opportunities
 </li>
 <li>
 Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
 </li>
 <li>
 Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
 </li>
 <li>
 Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks
 </li>
 <li>
 Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
 </li>
 <li>
 Develop and implement link building campaigns
 </li>
 <li>
 Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
 </li>
 <li>
 Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
 </li>
 <li>
 Monitor and evaluate web analytic dashboards and reports in order to develop and recommend SEO strategies
 </li>
 <li>
 Communication to management on project development, timelines, and results
 </li>
 <li>
 Knowledge of on-page &amp; off-page website site analysis.
 
 
 </li>
 </ul>
 
 Salary
 
 
 
 Best in the Industry
 
 
 
 Industry
 
 
 
 IT-Software / Software Services
 
 
 
 Functional Area
 
 
 
 Marketing, Advertising, MR, PR, Media Planning
 
 
 
 Role Category
 
 
 
 Online/Digital Marketing
 
 
 
 Role
 
 
 
 Search Engine Optimization /SEO Specialist
 
 
 
 Skills
 
 
 
 SEO Analysis, SMO, Link Building, Keyword Research, Site Analysis, Content Strategy, Marketing, Web Analytics, Social Media, SEM
 
 .
 
 
 
 
 Education
 
 
 
 (UG &ndash; Any Graduate &ndash; Any Specialization) AND (PG- Any Postgraduate &ndash; Any Specialization)
 
 
 <ul>
 <li>
 Good communication skills in English
 </li>
 <li>
 Hands on experience in working on planning Search Engine Optimization strategies, working with updated google algorithms
 </li>
 <li>
 Hands on running the live paid campaigns
 </li>
 <li>
 Should have knowledge of SEO and other Social Media Tools
 </li>
 <li>
 Ability to update and upgrade skills sets required for strategic implementation
 </li>
 <li>
 Excellent knowledge in google analytics, webmaster, Keyword planning
 </li>
 <li>
 Reasonable knowledge of web programming (changing content, uploading case studies, samples, contact form programming, HTML, CSS)
 </li>
 <li>
 Good attitude, punctuality, and leadership skills are mandatory
 </li>
 <li>
 Ability to work hard and result-oriented behavior
 </li>
 </ul>
</div>

SEO Specialist

Tata Consultancy Services

<div>
 
 TCS is Hiring !!!
 
 
 
 
 
 
 Job Title:
 
 TOSCA Automation Engineer/ Lead
 
 
 
 
 
 
 Experience:
 
 4 to 6 Years
 
 
 
 
 
 
 Location:
 
 PAN India
 
 
 
 
 
 
 Job Description:
 
 
 <ul>
 <li>
 Experience in automating web applications(must) and API (added advantage)
 </li>
 <li>
 TOSCA automation experience with framework development
 </li>
 <li>
 AS1 and AS2 certification mandatory
 </li>
 <li>
 Ability to run in execution list and fetch test reports
 </li>
 <li>
 Strong understanding of different sections in tosca (modules, testcases, test design, execution)
 </li>
 <li>
 Hands on experience on testcase creation, management, maintenance and execution of modules in
 </li>
 <li>
 TOSCA
 </li>
 <li>
 Ability to work on DEX integration or CI/CD integration
 </li>
 <li>
 Able to create test events and trigger the suite inside DEX.
 </li>
 </ul>
</div>

Automation Engineer

Infosys

<div>
 Previous consulting experience in a leading consulting firm is preferred
 
 
 <ul>
 <li>
 At least 3 years of experience in Business Analysis, designing, defining, or managing projects on digital technologies in telecom industry
 </li>
 <li>
 Bachelor&rsquo;s degree / Full time MBA/PGDM from Tier1/Tier2 B Schools in India or foreign equivalent required
 </li>
 <li>
 Understanding of B2B marketing processes in telecom
 </li>
 <li>
 Project/program management of large and complex IT projects/programs
 </li>
 <li>
 Managing implementation of various BSS/OSS products and assist in areas including Wireless networks, Network as a Service, Omni Channel, Customer engagement and Payments, Billing, and Revenue Assurance
 </li>
 <li>
 Digital technology areas like mobility, cloud, data analytics, insights, and reporting platforms like Power-BI, IOT, AI/ ML
 </li>
 <li>
 Business analysis, Process definition and continuous improvement exercises using various business consulting tools and methodologies Gathering, identifying, and documenting business requirement and creating functional specifications for new systems and processes
 </li>
 <li>
 Assessing as-is processes, doing gap analysis, creating to-be processes and making recommendations to implement changes
 </li>
 <li>
 Consulting clients in analyzing B2B customer segments for growth opportunities, designing B2B customer analytics
 </li>
 <li>
 Technology Project Management including managing technology vendors and client stakeholders
 </li>
 <li>
 Manage large projects and programs in a multi-vendor scenario and globally spread team and deliver the outcome leveraging Agile principle and applying DevOps capabilities
 </li>
 <li>
 Lead and manage pursuits with telecom prospects, specifically articulating Infosys&rsquo; products, and services unique value proposition through practical use cases across the value chain
 </li>
 <li>
 Manage, design, and implement leading edge, client-specific solutions, including development of business case, IT strategy development and tools/software considerations around Digital solutions
 </li>
 <li>
 Work closely with client IT teams and business personnel to uncover opportunities and draw actionable insights
 </li>
 <li>
 Involvement in additional internal firm building activities such as knowledge management and recruiting
 </li>
 <li>
 Lead and support sales efforts for new and existing clients in creation of proposals, preparation and facilitation of sales presentations, plan and participate in client meetings and discussions
 </li>
 <li>
 Represent Infosys Consulting and present papers in industry conferences
 </li>
 <li>
 Provide Technology and Consulting Leadership within/outside the firm on trends around one or more of latest Digital technologies (Robotic Process Automation, Business Intelligence, Artificial Intelligence, Machine Learning, Big Data technologies, Data Analytics, IoT etc.) Customer centric redesign of operations and business processes
 </li>
 <li>
 Strong knowledge of Agile development practices (Scrum), methodologies and tools.
 </li>
 </ul>
</div>

Consultant - Business Consulting (Telecom, OSS/BSS)

Honeywell

<div>
 
 Job Description
 
 
 
 <ul>
 <li>
 Lead the Proposal and Estimation request efficiently.
 </li>
 <li>
 Lead the preparation and delivery of high-quality responses to customer requests for proposals (RFPs), estimates, and information, with a specific focus on Control Systems (DCS, Safety Systems, and PLC) for both global and domestic markets.
 </li>
 <li>
 Ensuring alignment with sales and operations goals across Green Field and Brown Field/Migrations/Upgrades segments for global and India domestic business.
 </li>
 <li>
 Deliver Accurate, professional proposals that exceed customer expectations, and continuously innovate to enhance the proposal development process.
 </li>
 <li>
 Efficiently leverage advanced systems, tools, and methodologies to manage estimates, proposals, customer requests, responses, and supporting documentation with accuracy and transparency.
 </li>
 <li>
 Maintain a strong track record of proposal success through the application of experience, strategic insights, and effective use of available resources.
 </li>
 <li>
 Ensuring timely delivery of high-quality proposals and estimates while promoting collaboration and excellence.
 
 
 </li>
 </ul>
 
 Proposals and estimates are captured within CPQ, as per the Standard Operating Procedures (SOP&rsquo;s).
 
 
 
 <ul>
 <li>
 Complete cost estimates and proposals within the required time.
 </li>
 <li>
 Accurate portrayal of costs in the form of cost estimates.
 </li>
 <li>
 Propose technical and / or commercial alternatives that enable the lowest compliant bid while providing the highest value to the customer.
 </li>
 <li>
 Through experience and by utilizing the resources of the designated team, the Lead Proposal Engineer should coordinate packages from 3rd party vendors and other internal Honeywell organizations.
 
 
 </li>
 </ul>
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Adhere to the Standard Operating Procedures.
 </li>
 <li>
 Study RFQ and other documents / drawings supplied by customer and propose, or seek a consultant led solution which fits technical &amp; commercial requirements.
 </li>
 <li>
 Estimate equipment and services using the relevant tools.
 </li>
 <li>
 Identify 3rd party Packages / Equipment / Buyout items and engage Procurement to obtain sub-vendor Technical and Commercial offers.
 </li>
 <li>
 Identify Packages / Equipment from other Business Units, i.e. Advanced Solutions, Building Solutions, etc. and engage the proper BU to obtain Technical and Commercial offers.
 </li>
 <li>
 Working with Procurement, Evaluate the Technical and Commercial Offers received from Third Party Vendors and Honeywell Business Units.
 </li>
 <li>
 Complete a full proposal with the required scope of supply/documents
 </li>
 <li>
 Respond to post-proposal technical quires/clarifications and update the proposal, if necessary.
 </li>
 <li>
 Prepare booking package as per the SOPs when project is awarded.
 </li>
 <li>
 Be a collaboration agent, lead efforts for sharing and standardizing of best practices.
 </li>
 <li>
 Continuously develop knowledge of new product/releases of Honeywell portfolio.
 </li>
 <li>
 Ensure that a Proposal Plan is prepared as per the SOP&rsquo;s, which should also include all resources, responsibilities, deliverables and dates, for all proposal team members.
 </li>
 <li>
 Lead a proposal team to deliver large proposals for multiple clients, often in multiple countries.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 An Engineering degree in Instrumentation / Electronics / Electrical
 </li>
 <li>
 Good understanding of DCS, Safety System, PLC, RTU etc.
 </li>
 <li>
 A well developed sense of the customer's business and their requirements.
 </li>
 <li>
 Understands the unique value.
 </li>
 <li>
 proposition of Honeywell's offering.
 </li>
 <li>
 Good knowledge of competitor's solutions, value propositions, market strategies, and position.
 </li>
 <li>
 Good knowledge of Honeywell Legacy Systems TDC, ML PLC, HC 900, FSC,SM
 </li>
 <li>
 Knowledge on Migration Strategies &amp; Add-ons.
 </li>
 <li>
 8 - 14 years process automation and / or solutions experience.
 </li>
 <li>
 Industrial application experience.
 </li>
 <li>
 Team leadership and / or project management experience is beneficial.
 </li>
 <li>
 Experience in delivering complete Proposals.
 
 
 </li>
 </ul>
 
 About Us
 
 
 
 Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments &ndash; powered by our Honeywell Forge software &ndash; that help make the world smarter, safer and more sustainable.
</div>

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