marketing automation specialist

Check Point Software

<div>
 Why Join Us?
 
 
 We are looking for a Marketing Automation Specialist to join our Global Marketing Operations &amp; Automation Team.
 
 
 We are looking for a person with an in-depth knowledge of Marketo, who will be responsible for driving the success of our email marketing campaigns and landing page development.
 
 
 This role requires a strategic thinker who is also hands-on, with a keen understanding of marketing automation best practices and technologies.
 
 
 This role is a 1-year contract role with a possible of extension and a potential to be a permanent role.
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Build and execute email/webinar/paid media marketing campaigns using dynamic content, A/B testing, tokens etc
 </li>
 <li>
 Build and test landing pages &amp; forms
 </li>
 <li>
 Oversee &amp; manage the list segmentations for targeted marketing efforts
 </li>
 <li>
 Work cross-functionally with corporate marketing with corporate marketing, demand generation, customer success, business operations, and other teams of organization to discuss email execution goals, timelines, and success metrics to deliver best-in-class end user, customer, and partner email experience
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 3 - 5 years of experience in marketing automation, with a focus on email marketing and landing page development
 </li>
 <li>
 Proficiency in Marketo is a must
 </li>
 <li>
 Strong understanding of email marketing best practices, A/B testing, and analytics
 </li>
 <li>
 Excellent project management and organizational skills
 
 
 </li>
 </ul>
 
 It Would Be Great If You Also Have
 
 
 
 <ul>
 <li>
 Background in Salesforce
 </li>
 <li>
 Team player spirit
 </li>
 <li>
 Believe in learning new things every day
 </li>
 </ul>
</div>

Marketing Automation Specialist

CAPTRUST

<div>Overview:
<div>
WHO are we looking for?</div><div></div><div> 
CAPTRUST is seeking a Senior Campaign Marketing Automation Specialist to join its in-house digital marketing team to support the firm&rsquo;s brand-building marketing campaigns and data-driven digital marketing efforts. Proven expertise building and orchestrating marketing automation campaigns across all aspects of traditional and digital marketing &ndash; with a heavy focus on social media, life-stage marketing, and email marketing tactics.</div><div></div><div> 
This position will manage and oversee all aspects of marketing automation and analytics to effectively promote the CAPTRUST brand and service offering across all lines of business and client types. Position duties include planning marketing automation campaigns, a deep understanding of marketing technology, and measuring the performance analytics of campaigns and programs. The role is an individual contributor who can interact and drive collaborative planning discussions with content creators and marketing leadership to deliver campaigns that:</div><ul><li>
Build awareness of capabilities and investment solutions</li><li>
Drive response of qualified leads</li><li>
Integrate with systems for improved lead conversions</li><li>
Leverage a robust set of data to improve targeting and results</li><li>
Support field sales through the execution of email marketing programs</li></ul><div>
The in-house digital marketing team is part of, and will collaborate with, CAPTRUST&rsquo;s marketing team total team of 45 professionals which is responsible for supporting the firm&rsquo;s growth efforts and the needs of its retirement plan, endowment and foundation, and wealth management clients.</div>
Responsibilities:
<ul><li>Plan and execute all digital marketing automation campaigns partnering with the brand and content partners in a seamless and coordinated manner</li><li>
Assist with the management of all marketing events/campaigns and ensure alignment with business priorities, demand forecasts, editorial strategy, and internal stakeholders</li><li>
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points</li><li>
Plan, execute, and measure experiments and conversion tests</li><li>
Devise email A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift</li><li>
Partner with team members responsible for key aspects of digital - including SEO, paid media, marketing database, content strategy, and website development/optimization/management</li><li>
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)</li><li>
Instrument conversion points and optimize user funnels</li><li>
Collaborate with agencies and other vendor partners</li><li>
Use customer data such as web-behavior to drive the message and content personalization</li><li>
Analyze the company&rsquo;s digital marketing plan and identifying strategic weaknesses and making recommendations for improvements</li></ul>
Qualifications:

Minimum Qualifications:<ul><li>
Bachelor&rsquo;s degree or equivalent</li><li>
Minimum 5-7 years of B2B marketing communications experience (agency or in-house)</li><li>
Experience in business and technical writing, data analysis, market research, and project management</li><li>
A background in investments, wealth management, or finance is a plus</li></ul>
Desired Qualifications/Skills:<ul><li>
A self-starter and with the ability to work independently and within a collaborative team environment</li><li>
Proficiency in marketing automation and CRM platforms such as Microsoft Dynamics and ClickDimensions</li><li>
Familiarity with project management and social media tools like Asana and Oktopost are a plus</li><li>
Maintains an extreme attention to detail, is organized, and accountable</li><li>
An individual that can be coached and has a desire to learn</li><li>
Ability to maintain a high level of professionalism</li><li>
Superior written communication skills</li><li>
Good interpersonal communication skills</li><li>
Ability to consistently meet deadlines</li><li>
Works well in deadline-driven environment and stressful situations</li><li>
Ability to work on multiple projects with simultaneous deadlines</li><li>
Solid knowledge of website analytics tools and other reporting platforms or the ability to learn and adapt to new marketing technologies</li><li>
Strong analytical skills and data-driven thinking</li><li>
Up to date with the latest trends and best practices in online marketing and measurement</li></ul><div>
WHAT can you expect from your career at CAPTRUST?</div><div> 
Our colleagues, like our clients, tend to stay with CAPTRUST for years. There&rsquo;s a reason for it; it&rsquo;s a great culture in which to work and grow. We all work together, each of us motivating those around us with our commitment to high standards. At CAPTRUST, expect a fully stocked break room, fun employee events, and a quality team surrounding you with opportunities for personal growth.</div><div> 
Our Employee Benefits Package shows how much we value our team. Some benefits include:</div><ul><li>
Employee ownership opportunities</li><li>
Brick Bonus success sharing program</li><li>
Comprehensive health coverage + Personify wellness platform</li><li>
401(k) program with a 5% employer match + financial planning for colleagues</li></ul><div>
WHERE will you be working?</div><div></div><div> 
Remote</div><div> 
HOW do we build a world class organization one brick at a time?</div><div> 
We make it a priority to hire those who have a commitment to service, a real interest in other people, and a passion to continuously improve. Simply put: the difference at CAPTRUST is the quality of our people and depth of our bench. If you are ready to make your mark, we want to talk to you.</div><div> 
Are you the next brick?</div><div> 
To get it done the CAPTRUST Way, an individual should exhibit the following characteristics:</div><ul><li>
Ability to build successful, collaborative, and trusting relationships</li><li>
Instinctive aptitude for consistently creating accurate, concise, respectful, and easy-to-understand verbal and written communications conveying complex information</li><li>
A strong sense of urgency about getting work done and solving problems to achieve results that benefit our clients and colleagues, even when faced with challenges</li><li>
Inherent desire to give back to our communities and enrich the lives of those around us</li><li>
An other-centered mindset</li><li>
Integrity through maintaining objectivity</li></ul><div>
EEO/Diversity Statement:</div><div> 
At CAPTRUST, we are committed to building and maintaining a diverse workforce and inclusive work environment where ALL colleagues feel authentically seen, respected, and supported.</div><div> 
CAPTRUST is committed to providing employment opportunities without regard to race, color, age, sex, sexual orientation, familial status, religious creed, national origin, ancestry, medical condition, marital status and registered domestic partner status, citizenship status, military and veteran status, disability, protected medical condition, genetic information, or any other status protected by law. CAPTRUST makes all employment decisions without regard to these protected statuses and does not tolerate harassment or discrimination. #mid-senior</div><div> 
This position will remain open until filled.</div></div>

Campaign Marketing Automation Specialist

PitchBook

<div><div>At PitchBook, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We're deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company.

Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there's going to be some ambiguity along the way, but we excel when we challenge ourselves. We're willing to take risks, fail fast, and do it all over again in the pursuit of excellence.
If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you.</div> 


About the Role:

The Revenue Operations department is responsible for creating, maintaining, and continually improving PitchBook's systems that support our client-facing roles in Sales and Customer Success. This team works cross-functionally with Sales, Marketing, Finance, and IT to drive efficiency, accuracy, and revenue growth.

As a Senior Automation Specialist at PitchBook, you will lead the design, development, and optimization of complex automation workflows across marketing and sales functions to drive scalable, data-driven demand generation and customer engagement programs. You will serve as a strategic partner to marketing leadership and cross-functional teams, applying your deep expertise in marketing automation platforms (such as Marketo) to architect solutions that enhance operational efficiency and maximize campaign effectiveness. This role requires a strong technical skillset, business acumen, and the ability to translate marketing objectives into innovative automation strategies. 


Primary Job Responsibilities:
<ul>
<li>Own the end-to-end marketing automation strategy, working closely with marketing, sales, and product teams to align automation efforts with overall business goals and revenue targets</li>
<li>Design, build, and manage sophisticated automated campaigns, including multi-touch nurture programs, dynamic customer journeys, and complex lead scoring models</li>
<li>Support integration efforts between marketing automation and CRM platforms by creating and maintaining operational automations, ensuring seamless data flow and synchronization to support attribution and pipeline management</li>
<li>Analyze campaign and system performance metrics, develop dashboards, and present actionable insights to stakeholders to continuously improve campaign ROI and marketing effectiveness</li>
<li>Establish best practices, automation standards, and governance frameworks to ensure scalable, maintainable, and compliant marketing operations</li>
<li>Provide mentorship and training to junior automation and marketing team members, and collaborate cross-functionally to support sales enablement and customer success initiatives</li>
<li>Manage multiple automation projects simultaneously, driving timely delivery and effective communication with stakeholders across departments</li></ul> 


Skills and Qualifications:
<ul>
<li>Bachelor's degree in Marketing, Business, Information Technology, or a related field</li>
<li>5+ years of progressive experience in marketing automation, demand generation, or marketing operations roles</li>
<li>Expert-level proficiency with marketing automation platforms (Marketo preferred), and strong working knowledge of CRM systems (Salesforce experience highly desirable)</li>
<li>Demonstrated ability to architect and execute complex automated marketing workflows and integrations</li>
<li>Strong analytical and problem-solving skills, with experience using data analytics tools to drive decision-making</li>
<li>Excellent organizational, project management, and stakeholder communication skills, with the ability to influence at all levels of the organization</li>
<li>Detail-oriented with a commitment to quality and operational excellence</li>
<li>Proactive, self-motivated, and eager to lead process improvements and share knowledge across teams</li></ul> 


Benefits + Compensation at PitchBook:

Physical Health
<ul>
<li>Comprehensive health benefits</li>
<li>Additional medical wellness incentives</li>
<li>STD, LTD, AD&amp;D, and life insurance</li></ul> 


Emotional Health
<ul>
<li>Paid sabbatical program after four years</li>
<li>Paid family and paternity leave</li>
<li>Annual educational stipend</li>
<li>Ability to apply for tuition reimbursement</li>
<li>CFA exam stipend</li>
<li>Robust training programs on industry and soft skills</li>
<li>Employee assistance program</li>
<li>Generous allotment of vacation days, sick days, and volunteer days</li></ul> 


Social Health
<ul>
<li>Matching gifts program</li>
<li>Employee resource groups</li>
<li>Subsidized emergency childcare</li>
<li>Dependent Care FSA</li>
<li>Company-wide events</li>
<li>Employee referral bonus program</li>
<li>Quarterly team building events</li></ul> 


Financial Health
<ul>
<li>401k match</li>
<li>Shared ownership employee stock program</li>
<li>Monthly transportation stipend</li></ul> 

<ul><li>Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.</li></ul> 


Compensation
<ul>
<li>Annual base salary: $105,000-$135,000</li>
<li>Target annual bonus percentage: 10%</li></ul> 


Working Conditions:

At the heart of our company is a belief in the power of in-person collaboration. Being together in the office fuels our creativity, strengthens our connections, and drives the innovation that sets us apart. Our culture is built on spontaneous moments&mdash;those hallway conversations, whiteboard brainstorms, and shared celebrations in each of our global offices&mdash;that simply can't be replicated remotely. This role is expected to be in the office 5 days a week.

The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events. 


Life At PB:

We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It's our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning, and reflecting on what we've heard creates a sense of belonging within PitchBook and strengthens the PitchBook community. 


We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook. 


#LI-TK1

#LI-Onsite</div>

Sr. Marketing Automation Specialist

Hansen Technologies

<div><div>About The Role
</div>Join our Sales &amp; Account Management &ndash; Energy team in Pune as a Digital Marketing and Automation Specialist. In this role, you will drive lead generation and online visibility through marketing automation platforms, digital channels and SEO best practices. You&rsquo;ll support global sales and marketing initiatives by executing seamless campaigns, optimizing performance, and embracing AI-driven tools and strategies. 
<div>About You
</div>You have 3&ndash;5 years of experience in digital marketing, preferably in a B2B SaaS or enterprise software environment. You have:
<ul><li>Proficiency in marketing automation tools (Marketo preferred) and basic SEO knowledge.
</li><li>Experience managing LinkedIn campaigns and other paid digital channels.
</li><li>Excellent communication and project management skills.
</li>A valid passport and openness to occasional international travel. 
<li>
</li></ul><div>Key Responsibilities
</div><ul><li>Develop and execute digital marketing campaigns aligned with lead generation goals.
</li><li>Manage end-to-end campaigns on platforms like LinkedIn and Google Ads.
</li><li>Leverage Marketo to automate email workflows and nurture leads.
</li><li>Optimize website content and structure for SEO using tools like SEMrush and Google Search Console.
</li><li>Collaborate with global marketing, sales, and content teams to align strategies and assets.
</li>Stay current with digital marketing trends and propose innovative solutions. 
<li>
</li></ul><div>Benefits and Perks
</div>Join us for a rewarding career with competitive compensation, leave entitlements, health coverage, and financial security. Enjoy work-life balance, growth, and recognition for your exceptional performance. Our team will unveil the intricacies of our benefit package during the selection process. 
<div>Company Overview
</div>Hansen Technologies (ASX: HSN) is a global software and services provider, serving energy, water/utilities, and telecommunications industries. With customers in 80+ countries, we foster collaboration across 26 global offices. From 5G advancements to renewable energy transitions, we empower customers to overcome challenges, innovate, and drive new business models.
At Hansen, we are also embedding AI enablement across our operations. From automating workflows and enhancing service delivery, to driving innovation in customer solutions, AI is shaping the next chapter of how we support our clients. With a focus on operational excellence and innovation, Hansen is using AI not just as a tool, but as a strategic enabler to deliver smarter, faster, and more resilient solutions for the future. 
<div>Contact Us
</div>If you possess the desired skills and enthusiasm, please &ldquo;Apply Now&rdquo; via the link or visit our career page.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status .
Visit our website at hansencx.com for more information.</div>

Digital Marketing and Automation Specialist

Alpine Imports & Exports / Sakkas Store Inc (USA)

Job Title: Email Marketing SpecialistJob Overview:We are seeking a skilled and experienced Email Marketing Specialist. The ideal candidate will be responsible for developing, implementing, and managing our email marketing campaigns and automation processes to drive engagement, conversion, and customer retention. The Email Marketing Specialist will collaborate to create effective strategies, analyze campaign performance, and continuously optimize our email marketing efforts.Responsibilities:1. Strategy Development:- Develop and execute comprehensive email marketing strategies to achieve business objectives.- Collaborate with the team to align email campaigns with overall marketing initiatives.2. Campaign Management:- Plan, create, and execute email campaigns, newsletters, and drip campaigns.- Implement A/B testing to optimize subject lines, content, and design for maximum effectiveness.- Ensure compliance with email marketing best practices and relevant regulations.3. Automation:- Design content and implement marketing automation workflows to nurture leads and enhance customer journeys.- Utilize marketing automation tools to streamline processes and improve campaign efficiency.- Implement triggered campaigns based on user behavior, demographics, and other relevant data.4. Segmentation and Personalization:- Segment email lists based on various criteria to deliver targeted and personalized content.- Implement dynamic content and personalization strategies to enhance user engagement.5. Analysis and Reporting:- Monitor and analyze key performance indicators (KPIs) to measure the success of email campaigns.- Provide regular reports on campaign performance and make data-driven recommendations for improvement.6. List Management:- Manage and grow email subscriber lists through effective acquisition and retention strategies.- Ensure data integrity and hygiene for accurate targeting and segmentation.Qualifications:- Bachelor&rsquo;s degree in Marketing, Business, or a related field.- Proven experience in email marketing and marketing automation.- Proficiency in using marketing automation platforms (e.g., Mailchimp).- Strong analytical skills and experience with data-driven decision-making.- Excellent written communication and copywriting skills.- Familiarity with HTML/CSS for email template customization.- Knowledge of email marketing best practices and compliance.- Ability to manage multiple projects and deadlines simultaneously.Job Type: Full-timePay: &#8377;13,000.00 - &#8377;20,000.00 per monthEducation:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>total work: 3 years (Preferred)</li><li>Email marketing: 3 years (Required)</li></ul>Language:<ul><li>English (Required)</li></ul>Work Location: In person

Email Marketing Specialist (3 Years, Mumbai)

Bridgeway Solution

Senior AI Automation Specialist - Remote (make.com)Job Type: Full TimeLocation: RemoteOverview:We are seeking a highly experienced AI &amp; Automation Specialist to join a leading EU-based digital marketing agency. This is a senior/expert-level position requiring exceptional proficiency in English both written and oral.The AI &amp; Automation Specialist will play a critical role in streamlining and enhancing our business operations by leveraging advanced automation tools like Zapier and Make (formerly Integromat). The ideal candidate will possess deep technical expertise in integrating multiple AI tools, optimizing marketing processes, and automating workflows across various platforms, including CRM systems, Slack, and other essential business tools. The person will be a vital part of the company's digital transformation efforts, ensuring that our processes are optimized, scalable, and aligned with our strategic objectives. They will be the go-to expert for automation, working closely with leadership and departments to create and maintain robust automated systems, ultimately driving efficiency and innovation within the organization.Requirements:* Extensive hands-on experience with Zapier &amp; Make is essential, with a proven track record of creating complex automation workflows ensuring seamless data flow and process automation.* At least 3 years experience in automating marketing, communications and CRM systems with the ability to troubleshoot issues in automation workflows and systems.* Ability to create clear, detailed documentation and guides for automated processes in excellent English* Proven experience in managing automation projects from inception through to completion with ability to prioritize tasks, manage timeline* Knowledge of other automation tools, such as Microsoft Power Automate, IFTTT, or custom scripting (Python, JavaScript), is beneficial.* Ability to focus on outcomes, ensuring that automations deliver tangible benefits to the business.Experience:Building processes through AI and Zapier: 2 years (Required)Benefits:* Health insurance* Provident fund* Fully remote job opportunitySalary starts from PKR. 200,000 p/mJob Type: Part-timePay: From Rs200,000.00 per monthWork Location: In person

Senior AI Automation Specialist - Remote (make.com)

JACHOOS TECHNOLOGIES PRIVATE LIMITED

Job Description &ndash; Digital Marketing Technical SpecialistPosition: Digital Marketing Technical Specialist (Female Preferred) Location: Dubai, UAE Employment Type: Full-timeAbout the RoleThe Digital Marketing Technical Specialist is responsible for managing, optimizing, and automating digital marketing campaigns using technical tools, platforms, and data-driven strategies. This role bridges the gap between marketing and technology by implementing performance-driven solutions that maximize ROI and enhance online brand presence.Key Responsibilities<ul><li>Campaign Management</li><li>Plan, implement, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other paid platforms.</li><li>Manage SEO (on-page and off-page) strategies to improve organic visibility.</li><li>Execute and monitor email marketing campaigns with automation tools.</li><li>Technical Execution</li><li>Manage marketing automation platforms (HubSpot, Zoho, Mailchimp, etc.).</li><li>Implement conversion tracking, retargeting, and A/B testing.</li><li>Set up and manage analytics dashboards, pixel integrations, and event tracking.</li><li>Data &amp; Performance Analysis</li><li>Monitor KPIs, generate detailed performance reports, and provide actionable insights.</li><li>Conduct website audits and recommend improvements for performance, UX, and CRO (Conversion Rate Optimization).</li><li>Use Google Analytics (GA4), Tag Manager, and Data Studio to track and analyze user behavior.</li><li>Collaboration &amp; Support</li><li>Work closely with creative, content, and development teams for seamless campaign execution.</li><li>Provide technical support for CRM, marketing tools, and lead management systems.</li><li>Assist sales teams by ensuring lead quality, attribution tracking, and funnel optimization.</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, IT, Computer Science, or related field.</li><li>Mandatory: Prior experience in the IT sector with exposure to digital marketing, software/web solutions, or IT services.</li><li>2&ndash;4 years of proven experience in digital marketing with a strong technical background.</li><li>Hands-on expertise in Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.</li><li>Strong knowledge of SEO tools (SEMRush, Ahrefs, Screaming Frog).</li><li>Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Data Studio.</li><li>Familiarity with marketing automation tools (HubSpot, Zoho, Mailchimp, ActiveCampaign).</li><li>Basic understanding of HTML, CSS, and JavaScript for troubleshooting.</li><li>Strong analytical, problem-solving, and reporting skills.</li></ul>Preferred Skills<ul><li>Knowledge of API integrations for marketing platforms.</li><li>Experience with CRM systems and lead management workflows.</li><li>Familiarity with WordPress, Shopify, or other CMS platforms.</li></ul>Why Join Us?<ul><li>Opportunity to work with a fast-growing digital marketing and IT solutions company in Dubai.</li><li>Exposure to international clients across UAE, UK, USA, and India.</li><li>A collaborative work environment with continuous learning and growth opportunities.</li></ul>Job Types: Full-time, PermanentPay: AED3,000.00 - AED5,000.00 per month

Digital Marketing Technical Specialist

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