marketing automation specialist

Pavago

Job Title: Marketing Automation Specialist
 Position Type: Full-Time, Remote
 Working Hours: U.S. client business hours (with flexibility for campaign launches and reporting cycles)
 
About the Role: 
Our client is seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing campaigns. This role is responsible for managing workflows, lead scoring, segmentation, and reporting across marketing automation platforms. The Marketing Automation Specialist ensures campaigns are efficient, data-driven, and aligned with sales objectives to drive measurable growth.
 
Responsibilities:Automation Workflows: 
<ul>
<li>Build and optimize automated nurture sequences, drip campaigns, and triggered workflows.</li>
<li>Implement lead scoring rules to prioritize high-value prospects.</li>
<li>Test workflow logic to ensure seamless execution.</li>
</ul>
Email Marketing: 
<ul>
<li>Design, test, and deploy email campaigns using platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo.</li>
<li>A/B test subject lines, copy, design, and CTAs to improve open and click rates.</li>
<li>Ensure email templates are responsive, accessible, and on-brand.</li>
</ul>
CRM & Sales Alignment: 
<ul>
<li>Sync automation platforms with CRMs (Salesforce, HubSpot CRM, Zoho) for lead routing.</li>
<li>Collaborate with sales teams to ensure lead handoffs are timely and qualified.</li>
<li>Track attribution from campaign engagement through to revenue.</li>
</ul>
Data Management & Segmentation: 
<ul>
<li>Clean and maintain lead databases, removing duplicates and outdated contacts.</li>
<li>Segment lists by persona, industry, geography, or behavior.</li>
<li>Ensure compliance with GDPR, CAN-SPAM, and CCPA requirements.</li>
</ul>
Analytics & Reporting: 
<ul>
<li>Monitor campaign performance (open, CTR, conversion, revenue impact).</li>
<li>Create dashboards in HubSpot, Marketo, or BI tools (Power BI, Tableau).</li>
<li>Present insights to marketing and sales leadership with actionable recommendations.</li>
</ul>
Continuous Improvement: 
<ul>
<li>Stay current on platform updates and automation best practices.</li>
<li>Proactively suggest optimizations to improve ROI and efficiency.</li>
</ul>
What Makes You a Perfect Fit: 
<ul>
<li>Equal parts technical and creative — able to build workflows and craft compelling messages.</li>
<li>Strong problem-solver with a data-first mindset.</li>
<li>Highly organized, detail-oriented, and proactive about testing and optimization.</li>
<li>Comfortable collaborating across marketing, sales, and operations.</li>
</ul>
Required Experience & Skills (Minimum): 
<ul>
<li>2+ years experience with marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign).</li>
<li>Hands-on experience designing workflows, lead scoring models, and email campaigns.</li>
<li>Proficiency in Excel/Google Sheets for segmentation and reporting.</li>
<li>Strong understanding of email compliance and data privacy regulations.</li>
</ul>
Ideal Experience & Skills: 
<ul>
<li>Certified in HubSpot, Marketo, or Pardot.</li>
<li>Familiarity with multi-touch attribution models.</li>
<li>Industry background in SaaS, e-commerce, or B2B services.</li>
<li>Experience integrating automation platforms with CRM and third-party apps (Zapier, APIs).</li>
</ul>
What Does a Typical Day Look Like?
 A Marketing Automation Specialist’s day revolves around building and optimizing campaigns that deliver qualified leads. You will:
 <ul>
<li>Review campaign dashboards for performance trends.</li>
<li>Build or update workflows, ensuring triggers and actions function as intended.</li>
<li>Design and launch segmented email campaigns for new content or product releases.</li>
<li>Collaborate with sales teams to refine lead scoring and ensure high-quality handoffs.</li>
<li>Clean databases by removing duplicates and updating segmentation rules.</li>
<li>Prepare reports and insights for leadership, suggesting optimizations for future campaigns.</li>
</ul>
In essence: you ensure that marketing automation runs smoothly, efficiently, and drives measurable business results.
 
Key Metrics for Success (KPIs): 
<ul>
<li>Campaign performance benchmarks (open, CTR, conversion rates).</li>
<li>Lead-to-opportunity conversion rates.</li>
<li>Marketing Qualified Leads (MQLs) generated and handed off to sales.</li>
<li>Attribution of pipeline and revenue to automated campaigns.</li>
<li>Database health (deliverability, compliance, cleanliness).</li>
</ul>
Interview Process: 
<ul>
<li>Initial Phone Screen</li>
<li>Video Interview with Pavago Recruiter</li>
<li>Practical Task (e.g., design a nurture workflow or segment a dataset for a campaign)</li>
<li>Client Interview with Marketing Leadership</li>
<li>Offer & Background Verification</li>
</ul>

Marketing Automation Specialist

Ken AI

Hey, I'm Cristian, founder of Ken AI, based in San Francisco. We are scaling marketing quickly on multiple channels, and we want someone who is able to integrate these channels together and establish some marketing systems in place.What we offer<ul><li>$1,200/mo salary</li><li>This is a remote full-time position with flexible hours (except meetings), in any location</li><li>Financial support for co-working spaces, education, and tools</li></ul>Who are we searching forWe need someone versatile that can help us with both marketing and sales automations. We want someone who can put marketing systems in place that are ready to grow.Skills we'd need<ul><li>CRM Specialist (any CRM)</li><li>Landing Page Development (with Webflow)</li><li>Automations (with n8n)</li><li>Basic SEO (on Webflow)</li><li>Email Newsletter Platforms (with Beehiiv and Brevo)</li><li>Data Tracking &amp; Analytics ( any tool)</li><li>Copywriting skills</li></ul>It's okay if you don't have all these skills, as long as you're a fast learner.Want to apply? Read more and apply below:https://www.getken.ai/marketing-automation-specialist-applicationJob Type: Full-timePay: Rs337,560.00 per monthWork Location: Remote

ZDIGITIZING

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Timing: 6:00 PM &ndash; 3:00 AM PKT (Central Time Zone, US)About the Role:We are seeking a Marketing and Automation Specialist who combines creativity with technical expertise. The ideal candidate will manage digital marketing campaigns, optimize website SEO, create engaging content, and build marketing automations using tools like GoHighLevel.Key Responsibilities:<ul><li>Plan, create, and execute marketing campaigns (paid and organic) across multiple platforms to attract prospects for marketing and automation services.</li><li>Develop and implement effective SEO strategies to increase organic visibility and search rankings.</li><li>Use AI tools to create blogs, web content, and social media posts aligned with the brand&rsquo;s voice and objectives.</li><li>Build, test, and optimize automation workflows in GoHighLevel.</li><li>Manage and analyze campaign performance metrics to enhance engagement,conversion and also create periodic reports.</li><li>Stay up to date on the latest trends in digital marketing, SEO, and automation tools.</li></ul>Required Skills &amp; Qualifications:<ul><li>3+ years of professional experience in digital marketing, automation, or a similar role.</li><li>Strong knowledge of SEO (on-page, off-page, and technical).</li><li>Hands-on experience with GoHighLevel (funnels, workflows, automation setup).</li><li>Proficiency with tools such as Eleven labs, Heygen, Motion &amp; Other AI tools.</li><li>Strong understanding of paid and organic marketing strategies (Google Ads, Meta Ads, etc.).</li><li>Excellent communication, analytical, and multitasking skills.</li></ul>Preferred (Good to Have):<ul><li>Experience with creating automation with n8n, Make.com, or other automation platforms.</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per month

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Timing: 6:00 PM &ndash; 3:00 AM PKT (Central Time Zone, US) Location: Karachi (Clifton, block 5)About the Role:We are looking for a Marketing Specialist who blends creativity with technical expertise to strengthen our digital presence and support business growth. The ideal candidate will plan and execute marketing campaigns, optimize website SEO, and create compelling digital content while leveraging automation tools to enhance efficiency and engagement.Key Responsibilities:<ul><li>Plan, create, and execute organic marketing campaigns across multiple platforms to attract prospects for marketing and automation services</li><li>Develop and implement effective SEO strategies to improve organic visibility and search rankings</li><li>Create blogs, website content, and social media posts aligned with the brand&rsquo;s voice and goals</li><li>Manage and update website pages as needed to reflect current marketing initiatives</li><li>Track and analyze campaign performance metrics to optimize engagement, conversions, and overall ROI, preparing periodic performance reports</li><li>Stay current with the latest trends and tools in digital marketing, SEO, and automation</li></ul>Required Skills &amp; Qualifications:<ul><li>3+ years of professional experience in digital marketing, automation, or a similar role</li><li>Strong understanding of SEO (on-page and off-page)</li><li>Proficiency in content creation for websites and social media</li><li>Excellent communication, analytical, and multitasking skills</li></ul>Preferred (Good to Have):<ul><li>Experience with automation tools such as n8n, Make.com, or similar platforms</li><li>Knowledge of paid marketing (Meta Ads, Google Ads, etc.)</li><li>Hands-on experience with GoHighLevel (funnels, workflows, and automation setup)</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs140,000.00 per month

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JACHOOS TECHNOLOGIES PRIVATE LIMITED

Job Description &ndash; Digital Marketing Technical SpecialistPosition: Digital Marketing Technical Specialist (Female Preferred) Location: Dubai, UAE Employment Type: Full-timeAbout the RoleThe Digital Marketing Technical Specialist is responsible for managing, optimizing, and automating digital marketing campaigns using technical tools, platforms, and data-driven strategies. This role bridges the gap between marketing and technology by implementing performance-driven solutions that maximize ROI and enhance online brand presence.Key Responsibilities<ul><li>Campaign Management</li><li>Plan, implement, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other paid platforms.</li><li>Manage SEO (on-page and off-page) strategies to improve organic visibility.</li><li>Execute and monitor email marketing campaigns with automation tools.</li><li>Technical Execution</li><li>Manage marketing automation platforms (HubSpot, Zoho, Mailchimp, etc.).</li><li>Implement conversion tracking, retargeting, and A/B testing.</li><li>Set up and manage analytics dashboards, pixel integrations, and event tracking.</li><li>Data &amp; Performance Analysis</li><li>Monitor KPIs, generate detailed performance reports, and provide actionable insights.</li><li>Conduct website audits and recommend improvements for performance, UX, and CRO (Conversion Rate Optimization).</li><li>Use Google Analytics (GA4), Tag Manager, and Data Studio to track and analyze user behavior.</li><li>Collaboration &amp; Support</li><li>Work closely with creative, content, and development teams for seamless campaign execution.</li><li>Provide technical support for CRM, marketing tools, and lead management systems.</li><li>Assist sales teams by ensuring lead quality, attribution tracking, and funnel optimization.</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, IT, Computer Science, or related field.</li><li>Mandatory: Prior experience in the IT sector with exposure to digital marketing, software/web solutions, or IT services.</li><li>2&ndash;4 years of proven experience in digital marketing with a strong technical background.</li><li>Hands-on expertise in Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.</li><li>Strong knowledge of SEO tools (SEMRush, Ahrefs, Screaming Frog).</li><li>Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Data Studio.</li><li>Familiarity with marketing automation tools (HubSpot, Zoho, Mailchimp, ActiveCampaign).</li><li>Basic understanding of HTML, CSS, and JavaScript for troubleshooting.</li><li>Strong analytical, problem-solving, and reporting skills.</li></ul>Preferred Skills<ul><li>Knowledge of API integrations for marketing platforms.</li><li>Experience with CRM systems and lead management workflows.</li><li>Familiarity with WordPress, Shopify, or other CMS platforms.</li></ul>Why Join Us?<ul><li>Opportunity to work with a fast-growing digital marketing and IT solutions company in Dubai.</li><li>Exposure to international clients across UAE, UK, USA, and India.</li><li>A collaborative work environment with continuous learning and growth opportunities.</li></ul>Job Types: Full-time, PermanentPay: AED3,000.00 - AED5,000.00 per month

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