marketing automation specialist

Dr Aimen Zia Dental Clinic

Job Title: Senior Digital Marketing &amp; Automation Specialist (Dental Clinic/Dubai)Location: Dubai, United Arab EmiratesWhatsApp No: 05434-010-78Employment Type: Full Time (Initial Trial Period, visa and benefits upon successful trial)Reporting to: Managing DirectorAbout UsWe are a fast-growing, innovative healthcare chain comprising dental clinics and multiple healthcare-related businesses. We embrace the latest technology, digital marketing, and automation to deliver high-value patient experiences. We are seeking a seasoned Digital Marketing &amp; Automation Specialist with proven expertise to join our team on a trial basis, with a pathway to permanent employment, visa sponsorship, medical, and rewarding incentive structure.Job OverviewYour primary responsibility is to design, execute, manage, and optimize high-performing digital marketing campaigns (SEM &amp; SMM) centered on patient acquisition/generation across multiple platforms for dental clinics and related businesses. This role requires a cross-disciplinary skillset extending from digital marketing to advanced website management, automation, UI/UX design, and comprehensive analytics, ensuring compliance with Dubai/UAE regulations.Key Responsibilities &amp; Duties<ul><li>Paid Ads Management</li><li>Design and execute Google Ads (Search, Display, Shopping, YouTube, Local Ads).</li><li>Set up and optimize Facebook, Instagram, TikTok, Snapchat ad campaigns.</li><li>Conduct keyword research, competitor analysis, audience targeting, bid adjustments.</li><li>Launch and manage Retargeting &amp; Re-marketing campaigns.</li><li>SEO &amp; Website Optimization</li><li>Develop and maintain SEO-based websites using WordPress &amp; Shopify.</li><li>On-page and off-page SEO, schema markup, and XML sitemaps.</li><li>Speed optimization (Cumulative Layout Shift, TTI, LCP).</li><li>Implement AMP for mobile users.</li><li>Ensure all websites are compliant with local healthcare advertising and data privacy regulations.</li><li>Conversion Rate Optimization</li><li>Design and develop high-converting landing pages (UI/UX focused).</li><li>A/B testing for call-to-action buttons, page layouts, and messaging.</li><li>Set up heatmaps, session recordings, and user journey analysis.</li><li>Implement conversion pixels and events for all ad platforms.</li><li>Automation &amp; AI Integration</li><li>Integrate AI-powered campaign automation (OpenAI/GPT, ad AI tools).</li><li>Manage WhatsApp Business API automation for lead qualification and follow-up.</li><li>Automate scheduling, chatbots, and appointment booking flows.</li><li>GHL (GoHighLevel) CRM and marketing automation setup, if applicable.</li><li>Social Media Management</li><li>Calendar planning and content strategy for Facebook, Instagram, TikTok, Snapchat.</li><li>Creative content creation (copy, visual, video with Canva, Adobe, etc.).</li><li>Influencer/micro-influencer collaboration.</li><li>Monitor engagement, community management, and reputation.</li><li>Analytics, Tracking, &amp; Reporting</li><li>Implement Google Tag Manager, enhanced e-commerce, and analytics.</li><li>Conversion tracking (calls, forms, WhatsApp, bookings, etc.).</li><li>Daily, weekly, and monthly reporting on all KPIs.</li><li>Make data-driven recommendations to improve performance.</li><li>Payment Gateways &amp; E-Commerce</li><li>Integrate payment gateways (Stripe, PayPal, Telr, Network International, etc.).</li><li>Ensure all financial transactions are secure and compliant with UAE law.</li><li>Legal &amp; Compliance</li><li>Ensure all campaign content meets Dubai Health Authority (DHA) and Ministry of Health (MOHAP) regulations.</li><li>Adhere to the UAE&rsquo;s Data Protection Law (DPL 45/2021) for patient privacy.</li><li>Ensure compliance with TRA (Telecommunications Regulatory Authority) marketing communications.</li><li>Secure informed consent for all personal data collection and marketing activities.</li><li>Adhere strictly to labor and employment regulations as per the UAE Labor Law.</li><li>Business Management</li><li>Capable of independently managing digital marketing for up to 5-7 businesses.</li><li>Design, execute, and optimize multi-brand campaigns without conflict or overlap.</li><li>Teamwork &amp; Communication</li><li>Work closely with sales, front desk, and operations teams.</li><li>Able to train and upskill junior staff members.</li><li>Proactive ideation and implementation of new campaign strategies.</li><li>Creative problem-solving and rapid adaptation to market shifts.</li></ul>Minimum Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, IT, Computer Science, or related field.</li><li>Minimum 5 years experience in digital marketing for the healthcare or dental sector.</li><li>Demonstrated success in lead generation and campaign optimization.</li><li>Advanced proficiency in WordPress &amp; Shopify development and maintenance.</li><li>Mastery of Google Ads, Facebook/Meta Ads, TikTok, Snapchat, analytics platforms.</li><li>Strong experience with AI integration, CRM, and automation tools (WhatsApp, GHL).</li><li>Portfolio of high-converting web projects and ad campaigns.</li></ul>Additional Desired Skills<ul><li>Certified in Google Ads, Facebook Blueprint, HubSpot, or similar.</li><li>Competency in design software (Photoshop, Illustrator, Canva) for creative asset production.</li><li>Multilingual (Arabic, Hindi, or Urdu is a plus).</li><li>Experience with VOIP or cloud-based telephony integrations (RingCentral, Twilio).</li><li>Experience with patient booking software or clinic management platforms.</li><li>Familiarity with Google My Business optimization for local SEO.</li></ul>Legal &amp; Ethical Requirements<ul><li>Must provide proof of identity, qualifications, and work experience.</li><li>Sign NDA and confidentiality agreements to protect patient and business data.</li><li>Undergo mandatory background checks as per UAE law.</li><li>Abide by strict non-solicitation and non-compete clauses regarding clinic patients and proprietary methods.</li><li>Acknowledge and adhere to anti-money laundering, anti-fraud, and ethical advertising policies.</li></ul>Compensation &amp; Benefits<ul><li>Trial period: Performance-based (details during interview).</li><li>Upon successful trial &amp; target achievement:</li><li>Full visa sponsorship as per UAE Labor Law.</li><li>Medical insurance as per Dubai Health Authority requirements.</li><li>Market-competitive salary (negotiable).</li><li>Monthly/Quarterly Incentives upon achieving new patient acquisition KPIs.</li><li>Annual leave and end-of-service benefits in line with Federal Decree-Law No. 33 of 2021.</li></ul>Performance Metrics<ul><li>Acquisition of minimum required daily potential patient leads.</li><li>Strict adherence to timelines and campaign budgets.</li><li>Conversion rate benchmarks (specified at onboarding).</li><li>Daily, weekly, and monthly comprehensive analytics reports.</li><li>Demonstrated website speed, security, and SEO improvements.</li></ul>How to ApplySend your detailed CV, portfolio, and references. To ensure compliance, shortlisted candidates will complete a skills test and pre-hiring screening.Disclaimer &amp; Compliance Statement: The employer reserves the right to terminate the trial or full employment contract at any time in line with UAE federal and emirate-specific labor laws for non-performance, legal non-compliance, or breach of confidentiality, data privacy, or ethical standards. All employee data will be processed and stored in compliance with UAE's data protection regulations.We are an equal opportunity employer. All recruitment is based on merit and business needs, and we strictly prohibit any discrimination.DR AIMEN ZIA DENTAL CLINIC LLC &ndash; Shaping the Future of Dental Care Through Innovation &amp; Integrity.Job Type: Full-timePay: AED2,500.00 - AED3,000.00 per month

Senior Digital Marketing & Automation Specialist (Dental Clinic/Dubai)

4 Ace Technologies

4 Ace Technologies is looking for an experienced Go High Level (GHL) Specialist to join our team. The ideal candidate is skilled in building funnels, automations, CRM workflows, integrations, and lead magnets inside Go High Level.Responsibilities<ul><li>Build high-converting landing pages and funnels using Go High Level</li><li>Set up and manage CRM pipelines, automation workflows, email/SMS campaigns</li><li>Configure Go High Level accounts for 4 Ace Technologies and client projects</li><li>Integrate apps via Zapier, API, or webhooks when required</li><li>Create lead magnets to attract and convert prospects</li><li>Monitor system performance, troubleshoot technical issues, and maintain platform stability</li><li>Collaborate with marketing and sales teams to ensure systems support campaign goals</li></ul>Requirements<ul><li>Proven hands-on experience with Go High Level (funnels, automations, CRM setup)</li><li>Ability to create lead magnets that attract and convert prospects</li><li>Strong understanding of digital marketing tools and automation strategies</li><li>Experience with integrations (Zapier, webhooks, API knowledge is a plus)</li><li>Familiarity with AI tools/workflow automation is a bonus</li><li>Excellent problem-solving skills and attention to detail</li><li>Strong communication and documentation abilities</li></ul>Job Types: Full-time, Part-timePay: Rs70,000.00 - Rs140,000.00 per monthWork Location: In person

Go High Level Specialist

Ähdus Technology GmbH

<div>
 
 Full-Time Remote Role
 
 
 
 
 Company Name: Ahdus Technology
 
 
 
 Job Title: Cloud Inbound Marketing Specialist
 
 
 
 About The Role
 
 
 
 Ahdus Technology is seeking a
 
 Cloud Inbound Marketing Specialist
 
 to attract, engage, and convert highly technical audiences across the cloud and hosting ecosystem. This role is instrumental in shaping how developers, DevOps teams, and technology decision-makers discover, assess, and adopt our cloud services.
 
 
 You will own inbound growth initiatives across SEO, automation, content, and analyticsworking closely with product and engineering teams to translate complex cloud technologies into compelling, high-impact inbound programs.
 
 
 Core Responsibilities
 
 
 <ul>
 <li>
 Plan, execute, and optimize inbound marketing initiatives across SEO, SEM, paid social, webinars, long-form content, and technical communities.
 </li>
 <li>
 Build audience-specific programs tailored to developers, DevOps engineers, IT leaders, and enterprise decision-makers.
 </li>
 <li>
 Design and execute Account-Based Marketing (ABM) campaigns for high-value enterprise accounts.
 </li>
 <li>
 Create and manage topic-driven content ecosystems around core cloud, infrastructure, and platform technologies.
 </li>
 <li>
 Collaborate with engineering and product teams to produce technically accurate yet accessible assets such as guides, whitepapers, case studies, webinars, and solution briefs.
 </li>
 <li>
 Leverage AI tools to improve content creation, optimization, personalization, and distribution efficiency.
 </li>
 <li>
 Own HubSpot Marketing Hub workflows, including segmentation, lead scoring models, lifecycle stages, and automated nurturing paths.
 </li>
 <li>
 Develop retargeting and re-engagement strategies for long-cycle B2B and enterprise buyers.
 </li>
 <li>
 Track and analyze performance across SEO, campaigns, and funnels using HubSpot, GA4, and Looker Studio.
 </li>
 <li>
 Continuously improve landing pages, forms, and signup flows using CRO techniques such as A/B testing, heatmaps, and funnel diagnostics.
 </li>
 <li>
 Create sales-enablement assets including battle cards, competitive comparisons, positioning briefs, and value propositions.
 
 
 
 </li>
 </ul>
 
 Required Skills &amp; Experience
 
 
 
 <ul>
 <li>
 Minimum 3+ years of B2B inbound marketing experience, preferably within cloud, SaaS, data centers, or enterprise IT.
 </li>
 <li>
 Proven track record executing SEO, SEM, content operations, marketing automation, and lead nurturing programs.
 </li>
 <li>
 Strong hands-on experience with HubSpot CRM and Marketing Hub, including automation, scoring, workflows, and reporting.
 </li>
 <li>
 Highly analytical mindset with experience in GA4, Looker Studio or Tableau, and conversion rate optimization methods.
 </li>
 <li>
 Solid understanding of cloud computing fundamentals such as IaaS, VPS, containers, Kubernetes, OpenStack, and hyperscalers (AWS, Azure, GCP).
 </li>
 <li>
 Familiarity with developer ecosystems, technical communities, and the buying behavior of technical audiences.
 </li>
 <li>
 Experience with ABM tools such as Demandbase or 6sense, LinkedIn Ads, and CMS platforms including WordPress or headless CMS solutions.
 </li>
 <li>
 Strong communication skills with the ability to simplify complex technical concepts for diverse audiences.
 
 
 
 </li>
 </ul>
 Why Join Ahdus Technology?
 
 
 <ul>
 <li>
 100% remote, full-time role with flexibility and global exposure.
 </li>
 <li>
 Opportunity to market advanced cloud technologies to a technical, high-impact audience.
 </li>
 <li>
 Close collaboration with product and engineering teams.
 </li>
 <li>
 A data-driven, growth-focused culture that values experimentation and innovation.
 
 </li>
 </ul>
</div>

Inbound Growth Manager

911 Cellular

<ul><li>Location: Remote</li><li>Department: Marketing</li><li>Reports To: Marketing Team Lead</li><li>Experience Level: Mid-Level (3+ years)</li></ul>About 911Cellular911Cellular is a B2B company that provides critical communication solutions that help organizations protect people, facilities, and operations. Our marketing team plays a key role in translating complex technology into clear, engaging stories that resonate with our audiences. Our key verticals include healthcare, K-12, and higher education.Role OverviewWe are seeking a highly analytical, systems-driven Digital Marketing Specialist to own digital advertising, analytics, marketing automation, and conversion optimization. The ideal candidate is experienced in B2B marketing, preferably in healthcare or higher education, and is confident and comfortable using AI to automate and optimize workflows and asset creation.This role builds and manages the growth infrastructure that drives lead generation, conversion efficiency, and scalable performance, working cross-functionally to ensure marketing is measurable, optimized, and revenue-driven.Key ResponsibilitiesAdvertising<ul><li>Manage paid advertising across Google, LinkedIn, Meta, retargeting platforms and traditional media outlets</li><li>Optimize campaigns for CPL, ROAS, and conversion efficiency</li><li>Implement testing strategies for creatives, audiences, and funnels</li></ul>Growth Systems &amp; Automation<ul><li>Build and manage marketing automation flows (email, nurturing, lifecycle campaigns)</li><li>Optimize lead capture systems, forms, and funnels to support scalable growth infrastructure</li><li>Manage CRM integrations and lead routing workflows</li></ul>Analytics &amp; Reporting<ul><li>Build and maintain marketing dashboards and reporting systems</li><li>Track performance across channels, funnels, and campaigns</li><li>Develop attribution models and conversion tracking</li><li>Provide actionable insights to leadership and team members</li></ul>Conversion Optimization<ul><li>Optimize landing pages, funnels, and user journeys</li><li>Run A/B tests across ads, pages, and flows</li><li>Improve lead quality and conversion rates</li></ul>SEO &amp; Website Optimization<ul><li>Manage technical SEO and site performance</li><li>Collaborate with content team on SEO strategy implementation</li></ul>Essential Tools &amp; Platforms<ul><li>Google Ads</li><li>Meta Ads Manager</li><li>Google Analytics (GA4)</li><li>Google Search Console</li><li>Google Tag Manager</li><li>HubSpot</li><li>SEO tools (SEMrush)</li></ul>Essential Skills<ul><li>Performance marketing strategy and execution</li><li>Funnel and conversion optimization</li><li>Marketing automation and lifecycle flows</li><li>Data analysis and reporting</li><li>CRM and lead management systems</li><li>Attribution modeling and tracking</li><li>Strong analytical and problem-solving skills</li></ul>Experience &amp; Requirements<ul><li>3+ years in digital, growth, or performance marketing</li><li>Experience managing paid media budgets and campaigns</li><li>Hands-on experience with HubSpot and marketing automation</li><li>Proven track record of driving measurable growth</li><li>B2B experience required</li><li>Healthcare or Higher Ed B2B experience preferred</li></ul>What We Offer<ul><li>Competitive compensation and benefits</li><li>Room for growth and creative ownership</li><li>Collaborative, creative team environment</li><li>Opportunities to work on meaningful, mission-driven projects</li></ul>To Apply:Please submit your resume and a brief summary of your experience managing growth systems, performance marketing, and digital campaigns. Include examples of measurable results if available.Benefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Health insurance</li><li>Paid time off</li></ul>Work Location: Remote

Digital Marketing Specialist

Numerica Credit Union

<div>Description: Digital Marketing Specialist 
Department: Marketing
Grade:11, Non-Exempt
Report To: VP Marketing
Salary: $32.29 to $48.42 per hour
SUMMARY:
With the goal of enhancing lives, fulfilling dreams and building communities, the Digital Marketing Specialist plays a key role in overseeing the digital elements of marketing campaigns, with a strong focus on web and email initiatives. This position is also cross trained in all other functional areas of marketing. The Digital Marketing Specialist develops digital strategies, executes marketing automation campaigns, and provides comprehensive digital reports. The specialist partners with internal stakeholders and external agencies on digital content dashboards and be responsible for reporting on key performance indicators (KPIs) and overall results across all digital channels. Additionally, this role tracks and reports out on SEO and brand reputation management by monitoring and responding to branch/location reviews.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.<ul><li>
Marketo Campaign Architecture and Execution</li><li>
Partners with Digital Marketing Architect to create and send digital communications to members and non-members. Tools include software reaching members through email, website, and digital banking.</li><li>
Develops and execute targeted email marketing campaigns using digital automation tools that align with overall marketing strategy and objectives.</li><li>
Creates and manages nurture campaigns to engage and convert leads into members.</li><li>
Coordinates the development of personalized email templates and content based on member data and preferences.</li><li>
Tracks and analyzes campaign performance metrics to optimize future campaigns.</li><li>
Strategy and Results</li><li>
Participates in development and implementation of digital strategies, including modernizing platforms, improving user experience, member journeys, and maintaining best practices.</li><li>
Provides comprehensive results and analytics for results of digital communications and campaigns.</li><li>
CMS Coordination and Content Management:</li><li>
Oversees and manages the CMS platform, ensuring it is up-to-date, user-friendly, ADA compliant and aligned with brand standards.</li><li>
Creates and optimizes landing pages, forms, and content to support lead generation and member engagement.</li><li>
Collaborates with content creators to develop and implement a content strategy that drives traffic and conversions.</li><li>
Ensures the website adheres to accessibility guidelines and best practices.</li><li>
Manages and maintains Numerica&rsquo;s digital directory listings.</li><li>
Provides support for digital marketing initiatives and projects as needed.</li><li>
Collaborate with cross-functional teams to ensure alignment and effective communication.</li><li>
Exhibits strong decision-making abilities, project management capabilities, communication and organizational skills.</li><li>
Responsible for completing all job functions (both internally and outsourced) within the timeframes and performance standards as guided by the Marketing and Communications Manager.</li><li>
Additional Responsibilities:</li><li>
Periodic time outside of normal business hours monitoring online activity may be required. Use of Numerica mobile phone or personal phone with necessary applications and access to Numerica email is required. Time spent outside of normal work hours is compensated.</li><li>
Maintains knowledge and adheres to all BSA regulations and compliance standards on internal and external policies.</li><li>
Effectively incorporates CARES Principles in daily behaviors and interactions:
<ul><li>Connect &ndash; Create meaningful relationships.</li>
<li>Ask &ndash; Be intentionally curious.</li>
<li>Resolve &ndash; Actively seek solutions.</li>
<li>Elevate &ndash; Never stop improving.</li>
<li>Strengthen &ndash; Be the difference.</li>
</ul></li></ul>PERFORMANCE STANDARDS:
Able to meet all production and distribution schedules for marketing plans, programs and collateral materials. Full understanding of online marketing and communications trends, social media platforms, and related programs. This position requires the ability to interact professionally with community members, managers and departments.
SUPERVISOR RESPONSIBILITY:
Leads projects and directs others on tasks that need to be accomplished to meet established goals.
EDUCATION and/or EXPERIENCE:
Bachelor&rsquo;s degree in Marketing/Communications or equivalent plus 3-5 years practical experience in a marketing function, or any combination of skills and experience equivalent to above requirements.
Preferred Experience:
Digital Marketing Automation
Content Management Systems
CERTIFICATES, LICENSES, REGISTRATIONS:
No requirement.
SKILLS and ABILITIES:<ul><li>
A significant level of trust and diplomacy is required, in addition to normal courtesy and tact.</li><li>
Work involves extensive personal contact with others and/or can be of a personal or sensitive nature.</li><li>
Work may involve motivating or influencing others. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary.</li><li>
Knowledge of marketing and communication principles.</li><li>
Prior experience with CMS platforms and website management.</li><li>
Strong organizational and project management skills.</li><li>
Ability to operate a personal computer with the following software applications: Word processing, spreadsheet, basic Internet applications, PowerPoint; and experience with social media websites such as Facebook, Twitter, LinkedIn, YouTube, and Instagram.</li><li>
Familiarity with general business office equipment including computers, copiers, scanners, business phones.</li><li>
Ability to lift up to 25lbs.</li></ul>
The job description doesn&rsquo;t imply an employment contract, nor is it intended to include every duty, task or instruction for which the employee is responsible. Other tasks may be assigned, based on business need and at Management&rsquo;s request.
Requirements:

Numerica Credit Union is an Equal Opportunity/Affirmative Action Employer
Numerica Credit Union provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation for purposes of participating in the application/hiring process with Numerica Credit Union. If you are unable or limited in your ability to use or access Numerica Credit Union&rsquo;s career page at www.numericacu.com as a result of your disability, you can request reasonable accommodations by reaching out to your recruiter.
Numerica Credit Union Benefits and Perks -
Learn more about our Benefits and Perks here- https://www.numericacu.com/globalassets/images/pdfs/employee-benefits-summary-numerica.pdf</div>

Butler Machinery Company

<div>Butler Machinery Company, a leading Ag and Heavy Equipment dealership with over 70 years in the industry, is seeking a dynamic and innovative Digital Marketing Specialist focused on driving recurring revenue growth through lifecycle marketing, automation, and performance-driven campaigns within our Parts, Service, and After-Sales business.
This role is ideal for a digitally fluent marketer who thrives in campaign strategy, email automation, customer segmentation, and conversion optimization. You will lead B2B promotional initiatives, build automated lifecycle journeys, and help drive parts and service growth. If you enjoy blending automation, personalization, and performance marketing to influence measurable revenue impact, this role offers the opportunity to build and scale digital programs in a high-value B2B environment. This position is based on site in Fargo, ND and works closely with our marketing, sales, and service teams.
Key Responsibilities:
Campaign Strategy, Planning, and Management:<ul><li>
Develop and implement marketing strategies that support business objectives for Parts, Service, and After-Sales Support.</li><li>
Lead the strategy and execution of recurring monthly B2B promotional campaigns across parts and service categories.</li><li>
Build integrated, multi-channel campaigns across email, web, social, and paid channels.</li><li>
Define audience segmentation strategies and value propositions to drive engagement and conversion.</li><li>
Establish campaign KPIs tied to revenue performance, lifecycle engagement, and digital adoption.</li><li>
Analyze campaign performance, optimize based on data insights, and evaluate marketing return on investment.</li><li>
Manage promotional cycles while maintaining strategic consistency.</li><li>
Drive recurring revenue initiatives within a high-frequency B2B parts and service environment.</li></ul>
Lifecycle Marketing &amp; Automation:<ul><li>
Design and scale automated email journeys including activations, reactivations, and behavioral triggers.</li><li>
Develop automation workflows leveraging CRM and marketing platforms to improve retention and repeat purchases.</li><li>
Collaborate cross-functionally to explore advanced automation initiatives.</li><li>
Execute structured A/B testing across subject lines, messaging, timing, segmentation, and offers to improve performance over time.</li><li>
Align marketing automation programs with key customer lifecycle milestones, including service events, usage triggers, and renewal opportunities.</li></ul>
Customer Journey &amp; Content Development:<ul><li>
Map and optimize post-sale customer journeys to increase engagement, retention, and repeat purchase behavior.</li><li>
Identify friction points within the digital buying experience and recommend conversion improvements.</li><li>
Develop journey-based messaging and content aligned to ownership milestones and renewal opportunities.</li><li>
Optimize landing pages and promotional paths to improve digital conversion performance.</li><li>
Align marketing touchpoints with lifecycle milestones to increase long-term customer value.</li></ul>
Social &amp; Digital Engagement:<ul><li>
Develop and manage content calendars supporting aftermarket promotions.</li><li>
Execute organic and paid social strategies aligned with parts and service initiatives.</li><li>
Build targeted audiences and retargeting strategies to support promotional cadence and drive repeat engagement.</li><li>
Measure channel contribution to campaign performance and refine targeting based on engagement and conversion data.</li></ul>
Qualifications:<ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or a related field, or equivalent combination of experience and education.</li><li>
3+ years of experience in digital marketing, SEO, and email marketing.</li></ul><ul><li>
Familiarity with automation tools such as HubSpot, Marketo, Parsio, Zapier, or equivalent(s).</li><li>
Experience in website, keyword, and SEO best practices.</li></ul><ul><li>
Excellent communication skills, both written and verbal.</li><li>
Ability to set goals, define strategies, and execute marketing plans effectively.</li><li>
Experience with social media management and digital content creation.</li><li>
Strong analytical skills to evaluate marketing performance and optimize strategies.</li></ul>
As a family business for three generations, we currently employ over 1000 associates in 20 locations throughout North Dakota, South Dakota, Montana, and Nebraska. We are looking for self-motivated, forward-thinking individuals to join us in our continued success. If you desire to start your career with our team, here are some things we offer within our full benefits package:<ul><li>
10% Annual Retirement Employer Contribution, with Additional 5% Discretionary Employer Contribution</li><li>
Health Insurance &ndash; 3 plan options</li><li>
Health Savings Account &ndash; Employer contribution up to $1,300/year</li><li>
Dependent Care Flex Spending Account</li><li>
Dental Insurance &ndash; 2 plan options</li><li>
Vision Insurance</li><li>
Basic Life/AD&amp;D and Supplemental Life Insurance</li><li>
Employer paid Short-Term Disability Coverage &ndash; 60% of base pay/salary</li><li>
Long-Term Disability Coverage</li><li>
Maternity / Paternity Benefits</li><li>
Holidays</li><li>
Paid Time Off (PTO)</li><li>
401(K) Plan</li><li>
Employee Assistance Program (EAP) &ndash; including Health Coaching</li><li>
SmartDollar &ndash; employer paid financial planning program</li><li>
Legal Shield/ID Shield products</li><li>
Voluntary Benefit options - Cancer Insurance/Accident/Hospitalization</li></ul> 
 
 EOE/ Vet/Disability 
 #LI-Onsite</div>

Marketing Specialist

The Center for Responsive Schools

<div>POSITION SUMMARY
The HubSpot Campaign Specialist is responsible for building multi-channel assets (emails, landing pages, and workflows), managing lead generation, segmenting audiences, analyzing performance data, and implementing automation to improve conversion rates. 
 
They develop and use their knowledge of the various aspects of marketing, sales, advertising, customer success, and business development to take the lead on optimizing HubSpot performance and alignment with each department's strategic vision, objectives, goals, and requirements in order to translate them into recommendations and actions and increase their capacity to drive business. 
 
The HubSpot Campaign Specialist will set up and customize the platform to meet business needs, including managing workflows, user permissions, and integrations with other software. 
 
This position will share knowledge and best practice and train new or existing users. This position requires frequent face-to-face meetings and works with sales and marketing teams.
This is an in-office position and is not eligible for teleworking.
Salary: $53,174-$56,174
PRIMARY RESPONSIBILITIES 
Campaign execution<ul><li>
Develops, executes, and tests sales and marketing campaign automation.</li><li>
Creates custom modules, templates, workflows, and functionalities to enhance user experience and support specific sales, customer success, business development, and marketing processes.</li><li>
Uses design skills to build conversion-focused HubSpot landing pages and clone/redesign landing pages.</li><li>
Develops, executes, and tests sales and marketing campaign automation.</li></ul>
Landing Page Creation and Design<ul><li>
Creates landing pages for event registrations and lead capture.</li><li>
Uses UX experience to build landing pages with a logical flow that focuses on one action and one offer.</li><li>
Works with editor to ensure every word on the landing page is clear and concise.</li><li>
Uses knowledge of color theory, typology, and design principles to design a creative and thoughtful on-brand site.</li><li>
Has a laser focus on the call to action.</li><li>
Works closely with supervisor to identify and develop strategies for improving customer engagement.</li><li>
Desired HubSpot Academic Certifications: HubSpot SEO to improve the search visibility of landing pages and Email Marketing for creating landing pages that align with lead nurturing campaigns.</li></ul>
Data management, integrity, analysis, and reporting<ul><li>
Ensures accuracy, completeness and cleanliness of customer data by performing regular audits and maintenance.</li><li>
Generates reports and dashboards to provide actionable insights on customer behavior and campaign effectiveness.</li></ul>
Technical Proficiency<ul><li>
Skilled in CRM with 2+ years of experience with enterprise-grade solutions for web and mobile platforms</li><li>
Expected HubSpot Academy Certifications, particularly HubSpot Sales, HubSpot Marketing Software, Inbound Certification, and Service Hub.</li><li>
Proficient in Adobe XD, Adobe Photoshop, Adobe Illustrator, and InDesign</li><li>
Foundational skills in HTML5, CSS3, JavaScript</li></ul>
Other<ul><li>
Works on a team structure that relies upon and prefers spontaneous, in-person brainstorming and communication.</li><li>
Supports others in learning to use HubSpot.</li><li>
Performs other duties as assigned and required by supervisor.</li></ul>
QUALIFICATIONS<ul><li>
Bachelor of Fine Arts (BFA), Bachelor of Arts (BA), or Associate's degree in graphic design, fine arts, or visual communication with a strong portfolio showcasing creativity and proficiency in industry-standard software like Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Lucid Charts.</li><li>
Technical proficiency in HubSpot with expected certifications.</li><li>
Proficiency in design software, including Adobe Photoshop, Illustrator, and InDesign, is critical. Knowledge of web design (HTML/CSS) is preferred. GSuite and Gmail; strong Excel skills</li><li>
Ability to build a project plan, manage to scope and timelines, and consistently meet strict deadlines.</li><li>
Able to follow directions for writing a Standard Operating Procedure (SOP) and to recognize when an SOP needs to be written.</li><li>
Strong verbal communication skills, including the ability to clearly articulate ideas. Excellent attention to detail and impeccable follow-up.</li><li>
Able to work and thrive in an open suite, highly collaborative office environment.</li><li>
Can communicate with respect for a range of purposes, including but not limited to communicating with peers and non-peers, promoting a healthy organizational culture, effective listening, providing feedback, and sharing decisions.</li><li>
Strong work ethic, ability to work responsibly and autonomously; able to accept and apply performance feedback.</li><li>
Responsive and able to adapt to changing priorities and environments.</li><li>
Prompt, regular and reliable attendance</li><li>
Disposition is consistently professional, cooperative, and collegial as evidenced by workplace maturity, composure, perspective, transparency, reliability, integrity, and trustworthiness.</li><li>
Highly accountable for performance; goal-oriented and flexible.</li><li>
Caring for and commitment to the vision, mission, and welfare of CRS.</li></ul>
PHYSICAL REQUIREMENTS<ul><li>
Ability to use a computer and phone for up to 8 hours/ day, with breaks and lunch</li><li>
Ability to lift 30 pounds on occasion</li><li>
Availability to travel on occasion</li></ul>
This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description. Other duties, as assigned by the jobholder's supervisor, may also be required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions</div>

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