marketing automation specialist

Optel Group

<div>SUMMARY
We are looking for a detail&#8209;oriented candidate to support our outbound pipeline generation and marketing automation efforts. This hybrid role combines prospecting research with Pardot management, helping fuel our sales and marketing engine. 
<h3 class="jobSectionHeader">
1. Outbound Research &amp; Prospecting Support (Cold Outbound)</h3><ul><li>
Build prospect lists to support outbound activities of the SDR</li><li>
Conduct research on companies and buyer personas to ensure accurate targeting.</li><li>
Identify and enrich contact information using tools such as Lusha, Clay, Salesforce</li><li>
Maintain clean data inside Salesforce and ensure all key information is properly captured.</li></ul><h3 class="jobSectionHeader">
2. Marketing automation tool and website update tasks</h3><ul><li>
Create and manage nurture tracks, including strategy, segmentation, and automation rules.</li><li>
Build, test, and schedule email sends to support marketing campaigns and sales initiatives.</li><li>
Monitor and optimize email performance (open rates, CTRs, conversions).</li><li>
Maintain consistent folder structures, naming conventions, and best practices for assets in Pardot.</li><li>
Support website updates in WordPress, including making content edits,</li></ul><h2 class="jobSectionHeader">
Requirements</h2><ul><li>
Experience with tools such as Lusha, Clay, Salesforce, Wordpress and Pardot/MCAE.</li><li>
Strong research skills and attention to detail.</li><li>
Comfort working with data, lists, and CRM processes.</li><li>
Highly organized, autonomous, and proactive.</li></ul>
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Research & Marketing Automation Specialist

PS I Real Estate LLC

1.PRIMARY PURPOSE-The Marketing Automation Specialist is responsible for designing, implementing, and optimizing automated marketing campaigns using HubSpot to drive lead generation, nurturing, and conversion. This role ensures seamless integration between marketing systems, maintains database health, and provides actionable insights to improve campaign performance and ROI.2.RESPONSIBILITIES01.Develop, manage, and optimize HubSpot marketing automation workflows, including lead nurturing, scoring, and segmentation.02.Build and manage email marketing campaigns, landing pages, and forms to support demand generation initiatives.03.Integrate HubSpot with CRM and other platforms to ensure seamless data flow and accurate reporting.04.Analyze campaign performance, generate dashboards, and provide actionable insights to optimize ROI05.Support sales and marketing alignment by ensuring accurate lead qualification, tracking, and handoff.06.Maintain HubSpot database integrity, including list cleaning, duplicate management, and GDPR compliance.07.Stay updated on HubSpot features, updates, best practices, and emerging marketing automation trends.08.Collaborate with content, design, and marketing teams to align automated campaigns with overall marketing strategy.09.Troubleshoot automation issues and recommend improvements to enhance efficiency and effectiveness.10.Provide training and guidance to team members on HubSpot best practices and workflow utilization.11.Ensure all campaigns comply with company standards and marketing regulations.12.Takes Health, Safety &amp; Environment (HSE) lead in ensuring &ldquo;safe systems of work&rdquo; and &ldquo;safe conditions&rdquo; are in place within area of responsibility.13.Performs other similar or related duties as required or assigned by management.3.QUALIFICATIONS &amp; EXPIERENCEAEducational Requirements / Qualifications:-Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field.-Certifications in HubSpot Marketing Hub or marketing automation platforms are a plus.BExperience:-Minimum 3&ndash;5 years of experience in marketing automation, digital marketing, or CRM management-Proven hands-on experience with HubSpot Marketing Hub, including workflows, lead scoring, email campaigns, landing pages, and reporting.-Experience integrating marketing automation platforms with CRM systems and other marketing tools.-Strong background in inbound marketing, lead nurturing, and campaign optimization.-Demonstrated ability to analyze campaign performance, generate insights, and improve ROI-Experience collaborating with cross-functional teams (marketing, sales, content, and design) to execute campaigns effectively.CSkills and Competencies:-Marketing Automation Knowledge &ndash; Strong understanding of inbound marketing, lead nurturing, and campaign automation.-CRM &amp; Data Management &ndash; Experience with CRM systems, database management, and integration with marketing tools.-Analytical Skills &ndash; Ability to track, measure, and optimize campaign performance using data-driven insights.-Digital Marketing Awareness &ndash; Understanding of email marketing, SEO, social media, and digital marketing trends.-Project Management &ndash; Capable of managing multiple campaigns and tasks efficiently with attention to detail.-Collaboration &amp; Communication &ndash; Works effectively with cross-functional teams and communicates technical concepts clearly.-Problem Solving &amp; Initiative &ndash; Proactively identifies automation issues and suggests improvements.-Adaptability &amp; Learning &ndash; Keeps up with HubSpot updates, automation trends, and emerging marketing technologies4.KEY PERFORMANCE-Campaign Performance &ndash; Effectiveness of automated marketing campaigns measured by open rates, click-through rates, conversions, and ROI.-Lead Management &ndash; Accuracy and efficiency of lead nurturing, scoring, segmentation, and handoff to sales.-Database Health &ndash; Maintenance of HubSpot database integrity, including list cleanliness, duplicate management, and GDPR compliance-Workflow Optimization &ndash; Timely creation, updating, and optimization of automation workflows to improve efficiency and results.-Reporting &amp; Insights &ndash; Timeliness, accuracy, and actionable quality of reports, dashboards, and campaign analytics.-Collaboration Effectiveness &ndash; Contribution to cross-functional team alignment and smooth execution of campaigns.-Project Timeliness &ndash; Meeting deadlines for campaign execution, email sends, landing pages, and marketing initiativesJob Type: Full-timePay: AED9,000.00 - AED11,000.00 per monthExperience:<ul><li>Hubspot: 5 years (Required)</li></ul>Language:<ul><li>Arabic and English (Required)</li><li>Arabic Native (Required)</li></ul>Location:<ul><li>Dubai (Required)</li></ul>

Marketing Automation Specialist - Hubspot Expert

Farmasi

<div>
 
 
 About the Role
 
 
 
 
 
 
 At
 
 Farmasi
 
 , we&rsquo;re redefining beauty and wellness through digital excellence and we&rsquo;re looking for a
 
 Marketing Automation &amp; Insights Specialist
 
 to join our Global Digital Marketing and Growth team.
 
 
 
 
 
 In this role, you&rsquo;ll
 
 build new automation flows
 
 ,
 
 optimize existing ones
 
 , and
 
 help country marketing teams
 
 use Insider platform more effectively.
 
 
 
 
 
 You&rsquo;ll also
 
 own the data intelligence side of our Insider platform
 
 and dive deep into dashboards to uncover insights, identify the best-performing channels and journeys, and guide global digital strategy with data-driven recommendations.
 
 
 
 
 
 You&rsquo;ll have the opportunity to
 
 collaborate with team members across the globe,
 
 all working together to elevate our user experience and drive growth.
 
 
 
 
 
 This position combines CRM,
 
 marketing automation
 
 ,
 
 data analytics
 
 , and
 
 cross-country collaboration
 
 , reporting directly to the
 
 Global Director of Digital Marketing &amp; Growth, located in North America
 
 . The role is fully remote, and you&rsquo;ll collaborate daily with colleagues across
 
 25+ countries
 
 .
 
 
 
 
 
 
 What You&rsquo;ll Do
 
 
 
 
 
 
 
 Journey Management &amp; Optimization
 
 
 <ul>
 <li>
 Build new
 
 automated user flows and journeys
 
 and continuously improve existing automations
 </li>
 <li>
 Monitor KPIs such as
 
 open rate, click rate, conversion, and retention
 
 ;
 
 proactively flag issues
 
 and take action when performance declines
 </li>
 <li>
 Run
 
 A/B or holdout tests
 
 to improve personalization and performance
 </li>
 <li>
 Regularly review and validate all outbound messages across email, web push, app push, SMS, and WhatsApp to ensure accuracy, consistency, and a high-quality user experience
 </li>
 </ul>
 
 
 
 
 
 Data &amp; Performance Analysis
 
 
 <ul>
 <li>
 Analyze analytics reports to identify top-performing
 
 channels, journeys, and countries
 
 </li>
 <li>
 Prepare regular
 
 insight reports
 
 highlighting trends, wins, and optimization opportunities
 </li>
 <li>
 Combine
 
 Insider and GA4
 
 data to connect journey performance with user behavior across web and app
 </li>
 </ul>
 
 
 
 
 
 Country Enablement &amp; Support
 
 
 <ul>
 <li>
 Support local marketing teams in leveraging the Insider platform effectively from
 
 segmentation to campaign setup
 
 </li>
 <li>
 Share best practices, troubleshoot issues, and help teams across the globe strengthen automation strategies
 </li>
 <li>
 Act as a
 
 bridge
 
 between marketing, IT, and Insider to ensure smooth communication and data flow
 </li>
 <li>
 Over time, you will have the opportunity to become the
 
 subject matter expert
 
 who provides proactive guidance and training to countries
 </li>
 </ul>
 
 
 
 
 
 Reporting &amp; Collaboration
 
 
 <ul>
 <li>
 Create and maintain
 
 dashboards
 
 summarizing journey and country-level performance
 </li>
 <li>
 Work closely with
 
 performance marketing, analytics and social media teams
 
 to align automation insights with paid and organic marketing initiatives
 </li>
 <li>
 Support
 
 data consistency and integration
 
 between Insider, GA4, and CRM systems
 </li>
 </ul>
 
 
 
 
 
 What You Bring
 
 
 <ul>
 <li>
 2&ndash;3 years of
 
 hands-on experience
 
 
 with marketing automation or Martech tools
 
 (Insider, Braze, Klaviyo, Bloomreach, etc.)
 </li>
 <li>
 
 Fluency in English
 
 . You&rsquo;ll collaborate daily with teams across multiple countries
 </li>
 <li>
 Good command of
 
 MS Office tools
 
 , especially Excel (pivot tables, formulas, data analysis)
 </li>
 <li>
 Strong understanding of
 
 funnel stages, tracking, and attribution models
 
 </li>
 <li>
 Analytical, detail-oriented, and data-driven mindset
 </li>
 <li>
 Proactive and curious mindset with a passion for
 
 testing and continuous optimization
 
 </li>
 <li>
 Hands-on and autonomous with the ability to take ownership and make things happen
 </li>
 <li>
 Comfortable working in
 
 a fast-paced and dynamic environment
 
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Bonus Points
 
 
 <ul>
 <li>
 Hands-on experience with the
 
 Insider Martech Stack
 
 .
 </li>
 <li>
 Background in
 
 beauty, wellness, or direct-selling
 
 industries.
 </li>
 <li>
 Experience managing
 
 international, multi-market automation campaigns
 
 .
 </li>
 <li>
 Familiarity with
 
 UX or UAT testing
 
 processes.
 </li>
 <li>
 Proficient in
 
 GA4, Excel, Power BI and/or Looker Studio
 
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Why Join Farmasi?
 
 
 
 
 
 
 At
 
 Farmasi
 
 , you&rsquo;ll be part of a growing global brand that moves fast and thinks big.
 
 
 We&rsquo;re one of Turkey&rsquo;s leading companies but we operate with a
 
 startup-like culture
 
 where ownership, creativity, and agility drive success.
 
 
 
 
 
 You&rsquo;ll work in a digital organization that values
 
 experimentation, innovation, and measurable impact.
 
 
 
 This isn&rsquo;t a &ldquo;just execute&rdquo; role, it&rsquo;s a
 
 career-defining opportunity
 
 for those who want to
 
 lead, learn, and make a difference
 
 in a rapidly scaling global company.
 
 
 
 
 
 Remote | Global Digital Team
 
 
 Working hours: 13:00&ndash;22:00 (to align with global time zones)
 
</div>

Marketing Automation & Insights Specialist

Power and Sun Solar Equipments Trading L.L.C

Overview We are seeking a proactive and detail-oriented Marketing Specialist to support and drive our integrated marketing efforts across digital and offline channels. This role requires strong hands-on experience with marketing automation tools, CRM systems and multi-channel campaign execution with a particular focus on email, LinkedIn and YouTube marketing. Responsibilities <ul> <li>Develop and manage email sequences and automation workflows tailored to different customer segments.</li> <li>Lead LinkedIn outreach campaigns including audience targeting messaging and performance tracking.</li> <li>Execute email marketing campaigns (Zoho) including design scheduling A/B testing and analytics review.</li> <li>Oversee YouTube content strategy including briefing scripting scheduling and performance reporting.</li> </ul> Marketing Automation & CRM <ul> <li>Build test and optimize marketing automation flows using Zoho Marketing Automation.</li> <li>Maintain and oversee CRM hygiene and pipeline data accuracy (Zoho CRM preferred).</li> <li>Collaborate with sales to review lead qualification criteria regularly and ensure proper lead nurturing.</li> </ul> Data & Audience Management <ul> <li>Manage and update segmented contact lists for targeted campaigns.</li> <li>Leverage analytics to improve campaign effectiveness and lead engagement.</li> </ul> Key Skills & Qualifications <ul> <li>Bachelor s degree in Marketing Communications or related field.</li> <li>2-4 years of experience in digital marketing and marketing operations.</li> <li>Hands-on experience with Marketing Automation Zoho CRM or similar tools.</li> <li>Strong proficiency in email marketing lead nurturing and customer segmentation.</li> <li>Experience in LinkedIn marketing and outreach.</li> <li>Familiarity with YouTube content production and platform management.</li> <li>Comfortable working with data tools and performance metrics.</li> <li>Excellent communication coordination skills.</li> </ul> Please note that we are considering candidates who are already in Dubai. If you are interested please share your resume to our email ID at Marketing, Events management, Brand promotions.

Digital Marketing Specialist

Targetbay

<div><div>About TargetBay:
TargetBay is a fast-growing eCommerce marketing automation SaaS company based out of Chennai and Atlanta. Clients use our products to increase their online sales through our personalized email marketing and reviews technologies. We have over 3,000 eCommerce companies using our product.<div></div><div> 
Job Summary:</div><div></div><div> 
TargetBay is seeking a seasoned Email Marketing Specialist to join our dynamic team. As an Email Marketing Specialist, you will play a key role in developing and executing effective email marketing campaigns to engage our audience and drive customer acquisition, retention, and conversion. You will be responsible for creating compelling email content, optimizing campaigns for maximum impact, and analyzing performance metrics to continually improve our email marketing strategies. Proficiency in tools like Canva is a must-have for this role. Experience in SAAS product companies and handling US customers is preferred</div><div></div><div> 
Responsibilities:</div><div></div><ul><li><div> 
Develop, execute, and manage email marketing strategies for multiple clients, tailoring each strategy to client-specific goals and audiences.</div></li><li><div>
Create engaging and impactful email content that reflects client branding and marketing objectives.</div></li><li><div>
Analyze and report on key email performance metrics, providing strategic recommendations to optimize client campaigns.</div></li><li><div>
Maintain a high level of quality control, ensuring accuracy in all client communications.</div></li><li><div>
Provide excellent customer service, acting as a liaison between the client and our team, and responding to client inquiries and concerns promptly and professionally.</div></li><li><div>
Manage end-to-end email campaign execution, including email scheduling, list management, A/B testing, and deployment through an email marketing automation platform.</div></li><li><div>
Monitor and analyze email campaign performance metrics, such as open rates, click-through rates, conversion rates, and revenue generated, to identify areas for improvement and implement optimization strategies.</div></li><li><div>
Review campaign metrics and work with the Email Deliverability Specialists to analyze and provide insights to enhance email marketing strategies</div></li><li><div>
Conduct regular competitor analysis and stay up to date with industry best practices to ensure our email marketing efforts are innovative and effective.</div></li></ul><div></div><div> 
Requirements:</div><div></div><ul><li><div> 
Bachelor's degree in Marketing, Communications, or a related field.</div></li><li><div>
Prior experience in email marketing within a SAAS product company is preferred.</div></li><li><div>
Proficiency in using email marketing automation platforms (e.g., Mailchimp, HubSpot, or similar).</div></li><li><div>
Strong knowledge of email marketing best practices, including list segmentation, A/B testing, and performance analysis.</div></li><li><div>
Advanced skills in using Canva or similar design tools to create visually appealing email templates and graphics.</div></li><li><div>
Excellent written and verbal communication skills for US customer interactions.</div></li><li><div>
Strong analytical skills and the ability to interpret data and derive actionable insights to optimize email campaigns.</div></li><li><div>
Knowledge of HTML and CSS coding for email is a plus.</div></li></ul><div></div><div> 
We offer competitive remuneration, ongoing professional development opportunities, and the chance to work with a diverse portfolio of clients in a collaborative and creative environment.</div><div></div><div> 
If you're an Email Marketing Specialist with a passion for customer service and a talent for multitasking, we'd love to hear from you. Please apply with your resume and a brief cover letter detailing your relevant experience.</div><div></div><div> 
TargetBay is proud to be an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees.</div></div></div>

Senior Executive - Email Marketing Specialist

M/s. New Fire Engineers Pvt. Ltd

About Us:New Fire Engineers Pvt Ltd is a leading provider of fire safety and security solutions, committed to safeguarding lives and property through innovative technology and expert services.Job Summary:We are seeking a dynamic and knowledgeable for both Digital Marketing and Information Technology to join our team with following job responsibilities:1. Digital Marketing Fundamentals&middot; Search Engine Optimization (SEO)&middot; Content Marketing&middot; Social Media Marketing&middot; Email Marketing&middot; Pay-Per-Click Advertising (PPC)&middot; Data Analytics and Metrics2. Core Information Technology Skills&middot; Web Development (HTML, CSS, JavaScript)&middot; Data Management and Databases (SQL, NoSQL)&middot; Customer Relationship Management (CRM) systems&middot; Marketing Automation Tools (HubSpot, Marketo)&middot; Cloud Computing Platforms (AWS, Azure)&middot; Cybersecurity Basics3. Data Analysis and Visualization Tools&middot; Advanced Excel Skills:o Pivot Tables and Pivot Chartso VLOOKUP, HLOOKUP, INDEX, MATCHo Power Query for data transformationo Power Pivot for data modelingo Macros and VBA scriptingo Data validation and conditional formatting&middot; Power BI:o Connecting multiple data sourceso Creating interactive dashboardso Data modeling and DAX formulaso Sharing reports and collaborationo Automating data refreshes4. Integration of IT and Digital Marketing&middot; Using Excel and Power BI for campaign performance analysis&middot; Customer segmentation and targeting&middot; Predictive analytics and forecasting&middot; Personalization using AI and machine learning&middot; Automating reporting processes&middot; Tracking user behavior and engagement metrics5. Career Opportunities&middot; Digital Marketing Analyst with data skills&middot; SEO/SEM Specialist leveraging analytics&middot; Marketing Data Scientist&middot; Business Intelligence Analyst&middot; Marketing Automation Specialist&middot; Digital Campaign ManagerQualifications:&middot; Formal degrees in IT, Data Science, or Marketing&middot; Certifications:o Google Analytics and Ads Certificationso Microsoft Certified: Data Analyst Associate (Power BI)o Excel Expert certificationso Practical experience with marketing platforms and data toolso Continuous learning on emerging technologies like AI, automation, and data science&middot; Proven experience in both Digital Marketing and Information Technology.&middot; Excellent communication, presentation, and interpersonal skills.&middot; Ability to understand company requirements and propose suitable solutions.What We Offer:&middot; Competitive salary and incentives.&middot; Opportunities for professional growth and development.&middot; Dynamic and collaborative work environment.Job Types: Part-time, Freelance Contract length: 6 monthsPay: &#8377;10,383.92 - &#8377;15,000.00 per monthExpected hours: 3 per weekWork Location: In person

Digital Marketing and Information Technology Executive

TriVA Global

<div>
 
 Location:
 
 Onsite , Gojra (Company will provide accommodation and meal facility)
 
 
 
 Employment Type:
 
 Full-time
 
 
 
 Department:
 
 Marketing
 
 
 
 Reporting To:
 
 Marketing Manager / Head of Growth
 
 
 
 About The Role
 
 
 
 We are looking for an experienced
 
 Email Marketing Specialist
 
 to plan, execute, and optimize email marketing campaigns that drive customer engagement, retention, and conversions. The ideal candidate is data-driven, creative, and highly skilled in automation tools, segmentation, and performance analytics.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Develop and execute targeted email marketing campaigns for product launches, promotions, and retention workflows.
 </li>
 <li>
 Manage end-to-end email production: list segmentation, content creation, design coordination, QA, and deployment.
 </li>
 <li>
 Build automated email sequences including welcome flows, abandoned cart, re-engagement, and upsell campaigns.
 </li>
 <li>
 Monitor key email KPIs: open rate, CTR, conversion rate, bounce rate, unsubscribe rate, and revenue contribution.
 </li>
 <li>
 Run A/B tests on subject lines, templates, send times, and audience segments.
 </li>
 <li>
 Collaborate with content, design, and product teams to create high-performing email content.
 </li>
 <li>
 Maintain and grow email lists while ensuring compliance with GDPR, CAN-SPAM, and best practices.
 </li>
 <li>
 Conduct regular performance reporting and provide actionable insights to improve results.
 </li>
 <li>
 Ensure responsive, visually appealing email designs across all devices and clients.
 </li>
 <li>
 Conduct competitor research to stay updated with email marketing trends and benchmarks.
 
 
 
 </li>
 </ul>
 
 Required Skills &amp; Qualifications
 
 
 
 <ul>
 <li>
 Bachelors degree in Marketing, Business, Communications, or a related field.
 </li>
 <li>
 24 years of experience as an Email Marketing Specialist or similar role.
 </li>
 <li>
 Strong understanding of email marketing tools (Klaviyo, Mailchimp, HubSpot, ActiveCampaign, etc.).
 </li>
 <li>
 Expertise in automation flows, segmentation, and personalization.
 </li>
 <li>
 Familiarity with HTML/CSS for editing email templates (bonus).
 </li>
 <li>
 Excellent copywriting skills with a focus on engagement and conversion.
 </li>
 <li>
 Strong analytical mindset and ability to interpret campaign results.
 </li>
 <li>
 Experience in eCommerce, SaaS, Fintech, or Digital Marketing agency (preferred).
 
 
 
 </li>
 </ul>
 
 Soft Skills
 
 
 
 <ul>
 <li>
 Detail-oriented with strong organizational skills.
 </li>
 <li>
 Creativity and ability to generate compelling email concepts.
 </li>
 <li>
 Strong communication and teamwork abilities.
 </li>
 <li>
 Ability to meet deadlines in a fast-paced environment.
 
 
 
 </li>
 </ul>
 
 What We Offer
 
 
 
 <ul>
 <li>
 Competitive salary package
 </li>
 <li>
 Growth and learning opportunities
 </li>
 <li>
 Collaborative work environment
 </li>
 <li>
 Performance-based bonuses (if applicable)
 
 </li>
 </ul>
</div>

Email Marketing Specialist

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