marketing automation specialist

Tru Performance Inc

<div>
 
 
 Role: Marketo Specialist
 
 
 
 
 Location
 
 : Pune (On-site)
 
 
 
 Type
 
 : Full-Time
 
 
 
 Experience
 
 : 3 &ndash; 6 Years
 
 
 
 Timings
 
 : 3:00 pm &ndash; 12:00 am
 
 
 
 
 
 
 About Us
 
 
 
 Tru Performance is a technology-driven company partnering with Fortune 500 enterprises, SMEs, and IT service providers to scale and optimize their businesses. Headquartered in Pune with offices across four continents, we provide an environment of continuous learning, challenging projects, and client-facing opportunities.
 
 
 
 
 
 
 Role Overview
 
 
 
 We are seeking a
 
 Marketo Specialist
 
 with strong expertise in
 
 Marketo and Salesforce CRM
 
 . The ideal candidate will manage and optimize automation workflows, maintain database hygiene, and deliver data-driven insights to enhance marketing effectiveness. Proficiency in
 
 Excel
 
 and strong
 
 communication skills
 
 are key to success in this role.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Build and manage automated campaigns in
 
 Marketo
 
 integrated with
 
 Salesforce
 
 .
 </li>
 <li>
 Ensure
 
 database accuracy and hygiene
 
 through data cleaning and validation.
 </li>
 <li>
 Use
 
 Excel
 
 (pivot tables, VLOOKUP, reporting) for data management and analysis.
 </li>
 <li>
 Develop lead nurturing workflows, drip campaigns, and segmentation strategies.
 </li>
 <li>
 Generate campaign reports and provide actionable insights.
 </li>
 <li>
 Collaborate with sales and marketing teams to align automation with business goals.
 </li>
 <li>
 Run A/B tests and ensure compliance with data protection regulations.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, Business, or related field.
 </li>
 <li>
 Proven experience in
 
 Marketo
 
 and
 
 Salesforce CRM
 
 .
 </li>
 <li>
 Strong skills in
 
 Excel
 
 for data management.
 </li>
 <li>
 Excellent verbal and written
 
 communication skills
 
 .
 </li>
 <li>
 Marketo certification is a plus.
 </li>
 <li>
 Basic knowledge of HTML/CSS for email customization preferred.
 </li>
 </ul>
 
 
</div>

Marketing Automation Specialist

HR Ways

About the job Hubspot ExpertWe're hiring HubSpot Marketing Automation Specialist (Lahore)Job Summary:We are seeking a HubSpot Marketing Automation Specialist to lead the execution, optimization, and performance tracking of inbound and outbound marketing efforts. This role requires hands-on expertise in HubSpot tools, including Forms, Analytics, Lead Flows, CTAs, and Ads. You will be responsible for building effective automation workflows, managing segmentation, and supporting campaign performance through CRM integration and reporting.A successful candidate will have a deep understanding of lifecycle marketing, campaign automation, lead engagement, and data-driven targeting strategies within the HubSpot ecosystem.Responsibilities:<ul><li>Build, manage, and optimize marketing automation workflows using HubSpot</li><li>Set up and implement HubSpot Forms, ensuring proper data capture and syncing into the CRM</li><li>Leverage HubSpot Analytics to monitor performance across all marketing campaigns</li><li>and identify actionable insights</li><li>Create and test CTAs (Calls-to-Action) that are personalized and conversion-driven</li></ul>Develop and manage Lead Flows to create dynamic, targeted lead capture experiences<ul><li>Use HubSpot Ads to sync HubSpot lists with ad platforms like Facebook and Google,</li></ul>and track ROIHubSpot or Salesforce)campaign performancestakeholders&#65279;Qualifications:<ul><li>Create segmented smart lists for precise audience targeting and nurturing</li><li>Collaborate with sales and marketing teams to streamline lead flow into the CRM (e.g.</li><li>Implement tracking mechanisms such as UTM parameters to measure multi-channel</li><li>Conduct A/B testing on forms, emails, and CTAs to improve engagement metrics</li><li>Maintain high standards for email deliverability and list health using integrations like Never Bounce</li><li>Support HubSpot integration with third-party tools (e.g. ZoomInfo, ad platforms)</li><li>Prepare reports on campaign KPIs and share performance insights with relevant</li></ul><ul><li>2 - 3 years of hands-on experience with HubSpot Marketing Hub</li><li>Strong understanding of lead nurturing, segmentation, lifecycle stages, and contact management</li><li>Experience running and optimizing paid campaigns through HubSpot Ads</li><li>Familiarity with integrating HubSpot with CRMs and third-party data enrichment platforms</li><li>Proficiency in campaign performance analysis and reporting via HubSpot</li><li>Ability to manage automated workflows across email, lead capture, and ad channels</li><li>Excellent attention to detail, organizational skills, and communication</li></ul>Preferred:<ul><li>HubSpot Marketing Software Certification</li><li>Strong grasp of audience targeting strategies for paid campaigns via HubSpot Ads</li><li>Familiarity with HTML/CSS for minor email or landing page customizations</li><li>Experience running multi-channel campaigns that integrate HubSpot workflows with paid media, forms, CTAs, and analytics.</li></ul>Experience: 1-2 yrs&#65279;Location: Lahore&#65279;Work Mode: Full time Onsite&#65279;Timings: 12 PM to 8 PMAbout HR Ways: &#65279;HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983az to stay updated or visit www.hrways.co to know more.Job Type: Full-timePay: Rs90,000.00 per monthWork Location: In person

HubSpot Marketing Automation Specialist

University of Tennessee

<div>The Marketing Automation Specialist will support and help scale marketing efforts for the Digital Learning customer relationship management (CRM) system. This position will design, deliver, and implement prospective Digital Learning communications using communication automation products and integrations that allow for efficient and effective targeting, acquisition, and nurturing of students. This includes working closely with key partners in Digital Learning to fully understand the Digital Learning business process and how our automation tools can streamline the processes. Works dails in the communications QA process to ensure university brand standards and quality control. Champions digital engagement efforts including, but not limited to email, SMS, ringless voicemail drops, dialer campaigns, chatbots, and digital remarketing.</div>
 <div>Communication &amp; Automation
<ul><li>Build and send marketing automation campaigns, including email, SMS, ringless voicemail, etc.
</li><li>Design and manage customer journeys, including segmentation, personalization, and automation, while continuously mapping, sequencing, and optimizing touchpoints for all audiences.
</li><li>Create, optimize, and manage email marketing campaigns, including designing email templates, A/B testing, and optimizing open and click-through rates. Ensure high deliverability and engagement rates.
</li><li>Develop and maintain data rules and populations and data relationships across all shared Slate instances.
</li><li>Manage and adhere to a rigorous QA process that ensures the quality delivery of all marketing activity
</li></ul>Reporting &amp; Analytics
<ul><li>Assist with the development of a framework for the management and review of all marketing activities delivered through the automation tools.
</li><li>Create and analyze campaign performance and conversion reports.
</li><li>Monitor and report on the performance of marketing campaigns, providing insights for continuous improvement.
</li><li>Recommend Slate best practices that will enhance marketing efforts through efficiency and accuracy.
</li></ul>Relationship Development
<ul><li>Collaborate with cross-functional teams, including technology team members, content creators, and data analysts, to ensure successful campaign execution and reporting.
</li><li>Support team members using marketing automation tools and best practices for campaign management.
</li><li>Provide exceptional relationship management by creating synergies with internal teams and occasionally external partners.</li></ul></div>
 <div>Required Qualifications
Education:
<ul><li>Bachelor&rsquo;s degree in Communications, marketing, information sciences, data architecture
</li></ul>Experience:
<ul><li>3 years of experience in marketing, communications, and/or higher education (recruitment, admissions, enrollment, student services, student success preferred) or combination of other relevant experience.
</li></ul>Preferred Qualifications
Education:
<ul><li>Master&rsquo;s Degree
</li></ul>Experience:
<ul><li>5 years experience in email marketing, building audience-focused communications, and/or omni-channel marketing
</li><li>Higher education experience (recruitment, admissions, enrollment, student services, or student success communications)
</li><li>Demonstrated experience in Slate or similar Higher Ed focused CRM
</li></ul>Work Location
<ul><li>Knoxville, TN. This position does have the potential for a hybrid working capacity.
</li></ul>Compensation and Benefits
<ul><li>UT market range: MR 09</li> 
<li>
</li></ul>Application Instructions
<ul><li>For full consideration, applicants must attach a letter of interest, resume, and the name, address, email, and phone number of three professional references, in addition to completing the applicant file in the Human Resources online application system.
</li>Screening of applicants will begin immediately and continue until the position has been filled. DL_UT 
<li>
</li></ul>About The College/Department/Division
Digital Learning at UT, is a unit charged with advancing UT&rsquo;s commitment to discovery, creativity, learning, and engagement, specifically for online learners. Using advanced and innovative technologies, Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success, providing a tremendous impact to online learners across the state and the nation. At Digital Learning, we want to be bold and impactful, transforming the future of online education through innovative thinking and collaborative problem-solving. Join our dynamic and inclusive Digital Learning team where we take pride in teamwork, excellence, and a shared commitment to shaping the future through education and innovation.</div>
 <div>The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees&mdash;the Volunteers&mdash;who uphold the university&rsquo;s tradition of lighting the way for others through leadership and service.
UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee&rsquo;s flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy&rsquo;s largest multidisciplinary laboratory, Oak Ridge National Laboratory.
The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.
UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices that attract and retain a diverse community and that support a culture where everyone matters and belongs.
The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as &ldquo;Best Employer for New Graduates,&rdquo; &ldquo;One of America&rsquo;s Best Large Employers,&rdquo; and &ldquo;Best Workplace for Women,&rdquo; and has been designated as &ldquo;Best Place for Working Parents&rdquo; by Forbes Magazine.
Apply today and join the Tennessee Volunteer community!</div>

Marketing Automation Specialist - Digital Learning at UT - UTK

Ever Lasting Fabric

Location: Remote Duration: 6&ndash;9 months Hours: 30+ hours/weekAbout Ever LastingAt Ever Lasting, we believe in using smart systems to power thoughtful marketing. Our Focus Internship Program is designed for students and recent graduates who want to deepen their expertise in a specific domain. If you love connecting tools, building flows, and optimizing performance with logic and data&mdash;this role is for you.Role OverviewAs our Marketing Automation / Technical Specialist Intern, you&rsquo;ll be responsible for setting up and maintaining the backend of our email program. From building automated flows and triggers to managing segmentation and A/B tests, your work will ensure our messages reach the right people at the right time&mdash;with measurable impact.Key Responsibilities<ul><li>Set up and optimize automated email flows (e.g., welcome series, abandoned cart, re-engagement)</li><li>Build and refine audience segments based on behavior, purchase history, and engagement</li><li>Assist with platform integrations (e.g., Shopify, Aftership, Loyalty apps)</li><li>Implement A/B testing for subject lines, content blocks, and timing</li><li>Ensure email performance tracking is accurate and integrated with internal dashboards</li><li>Collaborate with content, design, and strategy teams to support technical execution</li></ul>Qualifications<ul><li>Familiarity with email platforms like Klaviyo, Omnisend, or Mailchimp</li><li>Comfortable working with logic-based flows, triggers, and automation rules</li><li>Strong attention to detail and technical problem-solving skills</li><li>Interest in performance marketing, CRM, or digital operations</li><li>Bonus: Experience with Shopify, Zapier, or web analytics tools</li></ul>You&rsquo;re a Great Fit If You Are:<ul><li>Analytical and systems-minded with a love for optimizing backend workflows</li><li>Curious about customer journeys, segmentation, and lifecycle marketing</li><li>Organized, consistent, and precise when handling performance-critical tasks</li><li>Eager to support strategy execution through smart automation</li></ul>Who Should Apply<ul><li>Students or recent grads in marketing, data science, business systems, or technical fields</li><li>Individuals interested in marketing automation, CRM strategy, or digital optimization</li><li>Interns who want hands-on experience building the technical foundation of email marketing</li></ul>What You&rsquo;ll Gain<ul><li>Real-world experience setting up and managing automation flows in a live brand ecosystem</li><li>Exposure to customer segmentation, integration logic, and lifecycle campaigns</li><li>Opportunities to influence technical execution with measurable results</li><li>High-demand skills in email automation, analytics, and performance marketing</li></ul>Job Types: Part-time, InternshipBenefits:<ul><li>Flexible schedule</li></ul>Work Location: Remote

Marketing Automation / Technical Specialist Intern

Expedify

<div>
 
 About Expedify
 
 
 
 Expedify is an all-in-one AI-powered CRM and Marketing Automation platform that helps businesses streamline customer engagement, optimize sales processes, and drive growth. We combine CRM management, workflow automation, and AI-driven customer interactions into a single, powerful platform &mdash; empowering businesses to manage their entire customer journey seamlessly.
 
 
 Position Overview
 
 
 We are looking for a Customer Automation Specialist who loves solving business challenges with automation. In this role, you will design, implement, and optimize customer workflows that drive sales and marketing success. You&rsquo;ll be the bridge between clients and our platform &mdash; ensuring every customer can harness the power of AI-driven automation.
 
 
 This position requires both technical automation skills and strong client communication abilities, making it ideal for someone who thrives at the intersection of technology and business consulting.
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Build and optimize custom workflows using Expedify's AI-powered automation builder.
 </li>
 <li>
 Develop multi-step automations across sales, marketing, and service functions.
 </li>
 <li>
 Integrate multi-channel communication (Email, WhatsApp, SMS, Calls) into unified journeys.
 </li>
 <li>
 Configure trigger-based nurturing campaigns for leads and customer retention.
 </li>
 <li>
 Deploy and manage AI agents/knowledge bases to deliver automated yet human-like experiences.
 </li>
 <li>
 Configure marketing sequences, templates, and AI-assisted campaigns.
 </li>
 <li>
 Set up reporting dashboards that give actionable business insights.
 </li>
 <li>
 Act as the primary technical consultant for assigned client accounts.
 </li>
 <li>
 Train clients on how to leverage platform features for maximum results.
 </li>
 <li>
 Track and report workflow performance (adoption, efficiency, conversions)
 </li>
 <li>
 Stay up to date on automation, AI agents, and CRM innovations.
 </li>
 <li>
 Contribute to training materials and the customer knowledge hub.
 
 
 </li>
 </ul>
 
 Required Qualifications
 
 
 
 <ul>
 <li>
 3-5 years experience with marketing/sales automation tools.
 </li>
 <li>
 Hands-on experience with at least one major CRM (LeadSquared, Zoho CRM/Bigin, Bitrix24, TeleCRM, HubSpot, Salesforce, etc.)
 </li>
 <li>
 Proven ability to build automation workflows with tools like Zapier, Make (Integromat), N8N, Pabbly Connect.
 </li>
 <li>
 Experience in customer-facing roles (customer success, consulting, implementation).
 </li>
 <li>
 Solid understanding of:
 </li>
 <ul>
 <li>
 Workflow automation and integration concepts
 </li>
 <li>
 Data mapping &amp; CRM structures
 </li>
 <li>
 Multi-channel engagement (Email, WhatsApp, SMS, Calls
 </li>
 <li>
 Experience in prompt engineering for AI-driven workflows.
 </li>
 <li>
 Excellent communicator who can explain technical workflows in simple terms.
 </li>
 <li>
 Analytical thinker &mdash; skilled at breaking down client problems into automation solutions.
 </li>
 <li>
 Self-driven, detail-oriented, and able to juggle multiple client projects.
 </li>
 </ul>
 </ul>
 Skills: workflow automation,hubspot crm,zoho,leadsquared,salesforce,zapier,make,n8n,pabbly connect,client communication,training skills,multi-channel campaign management,ai &amp; prompt engineering knowledge
</div>

Customer Automation Specialist

Switch Tech Supply Pvt Ltd

Company: Profyd (Back-office for Math Make Smart, an international online tutoring company) Location: Remote (Pakistan preferred, but open worldwide) Type: Contract / Part-time to start (with option to grow full-time)About UsWe are a fast-growing online tutoring company operating in USA, UK, Australia, and other markets. Our sales, support, and teaching teams currently work with HubSpot, WhatsApp, and other tools &mdash; but much of the work is manual.We are looking for an Automation &amp; CRM Specialist to help us build smart, cost-effective systems (Make.com, n8n, Bitrix24, WhatsApp API, HubSpot integrations, etc.) to save time and improve efficiency.What You&rsquo;ll Do<ul><li>Connect HubSpot CRM with WhatsApp (via WATI / WhatsApp API).</li><li>Automate lead capture (from ads, forms, WhatsApp) &rarr; HubSpot.</li><li>Set up WhatsApp auto-replies and sales notifications.</li><li>Automate student progress updates from Google Forms &rarr; WhatsApp/email to parents.</li><li>Build basic AI bot integrations for FAQs (using ChatGPT API).</li><li>Guide us step by step in simple, non-technical terms.</li></ul>Requirements<ul><li>Experience with Make.com / Zapier / n8n automations.</li><li>Knowledge of HubSpot CRM (free or paid).</li><li>WhatsApp API integration experience (WATI, Twilio, or direct Cloud API).</li><li>(Optional) Experience with Bitrix24 setup for CRM, HR, Accounts.</li><li>Good communication in English, able to explain things simply.</li></ul>Nice to Have<ul><li>Experience working with small businesses/startups.</li><li>Understanding of tutoring/education businesses.</li></ul>Why Work With Us?<ul><li>Growing company with stable international clients.</li><li>Long-term opportunity (we want someone to grow with us).</li><li>Flexible hours, remote work.</li><li>Supportive team &mdash; we don&rsquo;t expect you to be perfect, just proactive.</li></ul>How to ApplyPlease send:<ul><li>Short intro about your experience.</li><li>Examples of automations you&rsquo;ve built (HubSpot + WhatsApp + Make.com etc).</li><li>Your expected monthly or hourly rate.</li></ul>Screening Test Task for Automation &amp; CRM SpecialistPlease complete the following test task (you can use Make.com Free Plan or Zapier Free Plan &ndash; whichever you prefer).Task Description<ul><li>Create an automation that:</li><li>Takes a new lead entry from a Google Form (Name, Email, Phone).</li><li>Sends the data to a Google Sheet.</li><li>Sends a WhatsApp or Email notification to the Sales Team (a simple text like: &ldquo;New Lead: John Doe, john@email.com, +123456789&rdquo;).</li><li>Share with us:</li><li>A short Loom video (2&ndash;3 mins) walking us through how you built it.</li><li>A screenshot of the workflow/automation.</li><li>(Optional, but bonus) Show how you would also add that lead into HubSpot.</li></ul>Job Types: Part-time, Contract Contract length: 6 monthsPay: Rs40,000.00 - Rs100,000.00 per monthExpected hours: 5 &ndash; 6 per weekWork Location: Remote

Automation & CRM Integration Specialist

The Prodigal Group

Job Role: GoHighLevel (GHL) Systems SpecialistOverviewThe GoHighLevel (GHL) Systems Specialist is responsible for designing, building, and optimizing the company&rsquo;s marketing and sales automation platform within GoHighLevel. This role ensures seamless integration of workflows, funnels, campaigns, and reporting systems to support lead generation, customer nurturing, and overall business growth.Key Responsibilities<ul><li>System Build-Out &amp; Automation</li><li>Design and implement CRM structures, pipelines, and workflows tailored to business needs.</li><li>Automate lead capture, appointment scheduling, and follow-up sequences.</li><li>Build and manage funnels, landing pages, and websites inside GHL.</li><li>Campaign &amp; Communication Management</li><li>Set up and optimize SMS, email, voicemail drops, and call tracking campaigns.</li><li>Manage reputation campaigns (Google review automation, surveys, etc.).</li><li>Implement and maintain calendar booking systems with reminders and confirmations.</li><li>Integration &amp; Optimization</li><li>Connect GHL with third-party tools (Stripe, Zoom, Zapier, etc.) to create seamless operations.</li><li>Monitor data flow and troubleshoot issues across platforms.</li><li>Continuously optimize funnels and workflows for conversion and efficiency.</li><li>Analytics &amp; Reporting</li><li>Build dashboards to track KPIs for marketing and sales teams.</li><li>Analyze campaign results and recommend adjustments.</li><li>Provide regular performance reports to leadership.</li></ul>Required Skills &amp; Qualifications<ul><li>2+ years of hands-on experience with GoHighLevel (or similar marketing automation platforms).</li><li>Strong understanding of CRM structure, pipeline management, and automation workflows.</li><li>Experience with digital marketing strategies (funnels, email/SMS marketing, lead nurturing).</li><li>Technical proficiency in integrations (Zapier, APIs, webhooks).</li><li>Creative eye for designing funnels and landing pages with a conversion-focused mindset.</li><li>Excellent problem-solving, organizational, and communication skills.</li></ul>Preferred Skills<ul><li>Knowledge of SEO, paid ads, or content marketing to align campaigns.</li><li>Basic HTML/CSS for customization inside GHL.</li><li>Experience training team members on using GHL tools.</li></ul>Performance Metrics (KPIs)<ul><li>Successful build and launch of automated campaigns and funnels on time.</li><li>Reduction in manual workload for sales/marketing teams.</li><li>Increase in lead conversion rates through optimized workflows.</li><li>Accuracy and reliability of reporting dashboards.</li></ul>Job Types: Part-time, ContractPay: $24.28 - $27.00 per hourExpected hours: 20 per weekWork Location: In person

Marketing Coordinator

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