marketing campaign analyst

Accenture

Skill required: Marketing Operations - Salesforce Marketing Cloud 
Designation: Campaign Management Analyst 
Qualifications:Any Graduation
 
Years of Experience:3 to 5 years
 
About Accenture 
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song&mdash; all powered by the world&rsquo;s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
 
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services &amp; Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Design, implement, develop &amp; manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. 
What are we looking for? &bull;Salesforce Marketing Cloud Expertise: In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC. &bull;Campaign Management: Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations. &bull;Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing. &bull;Problem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution. &bull;Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. &bull;Attention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment. &bull;
 
Roles and Responsibilities: Campaign Planning and Requirements Gathering: &bull;Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) &bull;Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. &bull;Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively. SFMC Configuration and Development: &bull;Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution. &bull;Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization. &bull;Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. Campaign Execution and Management: &bull;Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools. &bull;Create Cloud pages within SFMC tool as per brief provided. &bull;Ensure accurate targeting and segmentation of campaign audiences. &bull;Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders. &bull;Conduct A/B testing and optimization to improve campaign effectiveness and customer experience. &bull;Troubleshoot and resolve any technical issues related to campaign execution. Work Orchestration and Data hygiene: &bull;Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders. &bull;Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. &bull;Complete all required reports so that accurate numbers are reported to both client and leadership.
 
Any Graduation

Campaign Management Analyst

Skill required: Marketing Operations - Salesforce Marketing Cloud 
Designation: Campaign Management Analyst 
Qualifications:Any Graduation
 
Years of Experience:3 to 5 years
 
About Accenture 
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song&mdash; all powered by the world&rsquo;s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
 
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services &amp; Customer Engagement and Media Growth Services. Role requires Digital Marketing in Marketo + SFMC + Campaign + Content Design, implement, develop &amp; manage Marketo &amp; Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. 
What are we looking for? Marketo + SFMC Certified Marketo + SFMC Certified as current experience
 
Roles and Responsibilities: &bull;In this role you are required to do analysis and solving of lower-complexity problems &bull; Your day to day interaction is with peers within Accenture before updating supervisors &bull; In this role you may have limited exposure with clients and/or Accenture management &bull; You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments &bull; The decisions you make impact your own work and may impact the work of others &bull; You will be an individual contributor as a part of a team, with a focused scope of work &bull; Please note that this role may require you to work in rotational shifts
 
Any Graduation

Skill required: Marketing Operations - Salesforce Marketing Cloud 
Designation: Campaign Management Sr Analyst 
Qualifications:Any Graduation
 
Years of Experience:5 to 8 years
 
About Accenture 
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song&mdash; all powered by the world&rsquo;s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
 
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services &amp; Customer Engagement and Media Growth Services. Role requires Digital Marketing in Marketo + SFMC + Campaign + Content Design, implement, develop &amp; manage Marketo &amp; Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. 
What are we looking for? Marketo + SFMC Certified Marketo + SFMC Certified as current experience
 
Roles and Responsibilities: &bull;In this role you are required to do analysis and solving of increasingly complex problems &bull; Your day to day interactions are with peers within Accenture &bull; You are likely to have some interaction with clients and/or Accenture management &bull; You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments &bull; Decisions that are made by you impact your own work and may impact the work of others &bull; In this role you would be an individual contributor and/or oversee a small work effort and/or team &bull; Please note that this role may require you to work in rotational shifts
 
Any Graduation

Campaign Management Sr Analyst

Moonshot

<div>Moonshot is currently collecting applications for an analytical, creative, and detail-oriented Social Media Campaigns Analyst to support the design and implementation of individualized programs aiming to reach individuals at-risk of online harms - such as violent extremism, targeted violence, gender-based violence and information manipulation.
The Campaigns Analyst, under the oversight of a Campaigns Manager, will analyze social media trends and data, support the design, implementation and maintenance of advertising campaigns designed to reach target audiences and develop cross-platform pathways to connect those individuals with skilled mental and behavioral health providers. The ideal candidate will have a strong understanding of social media platforms and marketing.
Your responsibilities will include:<ul>
<li>
Monitoring and analyzing social media trends, including engagement metrics and audience demographics.</li>
<li>Monitor and generate regular reports on campaign performance, highlighting key insights and opportunities for improvement.</li>
<li>Coordinate with teams to develop ad creatives and messaging that resonates with target audiences.</li>
<li>Conduct keyword research and analysis to inform advertising strategies.</li>
<li>Use analytic tools to track and measure the effectiveness of campaigns and content.</li>
<li>Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement.</li>
<li>Assist in the creation and optimization of digital advertising campaigns across various platforms including Google ads, YouTube ads, and alternative platforms.</li>
</ul>
Requirements
Essential:<ul>
<li>
Bachelor&rsquo;s degree in Marketing, Communications, Advertising, or related field.</li>
<li>Strong analytical skills with the ability to interpret data and draw actionable insights.</li>
<li>Familiarity with a variety of social media platforms and social media analytic tools.</li>
<li>Basic understanding of digital advertising principles and platforms.</li>
<li>Excellent communication and interpersonal skills, with the ability to work collaboratively in a multidisciplinary team environment.</li>
<li>Demonstrable ability to work under pressure, taking action and getting things done, both in managing your own workload and that of others.</li>
<li>Inquisitiveness and adaptability, particularly in relation to new technology and the use of social media for research.</li>
<li>Excellent written, verbal and interpersonal communication skills.</li>
<li>Commitment to Moonshot&rsquo;s mission.</li>
<li>Candidates will be expected to undertake any relevant security clearance procedures per the needs of clients.</li>
<li>In addition, we require and will check on candidates' eligibility to work in the US. Candidates will be expected to undertake and pass any relevant security clearance procedures per clients' needs.</li>
</ul>
Desirable:<ul>
<li>
Knowledge and understanding of SEO/SEM.</li>
<li>Advanced analysis of a wide range of traditional and non-traditional digital platforms and / or professional experience in open-source research, OSINT methods, or threat risk analysis.</li>
<li>Subject matter knowledge in one of the following areas: violent extremism, hate crimes, human trafficking.</li>
<li>Demonstrable experience with digital marketing on nontraditional and emerging media and social media platforms.</li>
<li>Fluency in languages other than English.</li>
</ul>
Benefits
Benefits package:
<ul><li>15 days paid vacation leave, plus Federal holidays and 1 day additional paid leave for Native American Heritage Day.</li>
<li>Full private healthcare package, including coverage for partners and children.</li>
<li>Dental &amp; Vision Insurance.</li>
<li>Life &amp; Disability Insurance.</li>
<li>24/7 access to free counseling via our Employee Assistance Program.</li>
<li>3% matched 401k contributions.</li>
<li>Generous maternity and paternity leave: 26 weeks paid maternity leave, 8 weeks paid paternity leave.</li>
<li>All permanent employees are granted share options upon employment.</li>
</ul>
Salary: $50,000 - $70,000 depending on skills and experience.</div>

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