marketing consultant

New Beginning

<div>
 
 Company Description
 
 
 New Beginning is a dynamic consultancy firm with a global presence across Dubai, London, and the Middle East. Specializing in business development and project management, the firm supports clients across hospitality, logistics, fashion, aviation, real estate, food &amp; beverage, retail, and human resources.
 
 
 With extensive cross-industry expertise and a strong regional and international network, New Beginning operates as a strategic growth partner&mdash;driving brand positioning, market expansion, and measurable commercial performance.
 
 
 
 
 
 About the Role
 
 
 We are seeking a strategically driven Junior Marketing Consultant to join our Dubai team.
 
 
 This is a hands-on, on-site role for a professional who understands marketing as a growth engine. You will be responsible for developing structured marketing strategies, building campaign concepts from ideation to execution, and preparing high-level marketing presentations for both internal and client-facing use.
 
 
 You will work directly with leadership and clients to transform business objectives into clear, actionable marketing campaigns that deliver measurable impact.
 
 
 
 
 
 Key Responsibilities
 
 
 Marketing Strategy &amp; Campaign Development
 
 <ul>
 <li>
 Develop comprehensive marketing strategies aligned with client growth objectives.
 </li>
 <li>
 Conceptualize and build end-to-end marketing campaigns, including positioning, messaging, rollout plans, and KPIs.
 </li>
 <li>
 Create structured marketing roadmaps and campaign calendars.
 </li>
 <li>
 Oversee execution across digital platforms to ensure alignment with strategic direction.
 </li>
 <li>
 Monitor campaign performance and provide data-driven optimization recommendations.
 </li>
 </ul>
 
 
 
 
 Marketing Presentations &amp; Strategic Planning
 
 <ul>
 <li>
 Prepare professional marketing presentations for client pitches, strategy proposals, and campaign launches.
 </li>
 <li>
 Develop brand positioning decks, market analysis summaries, and growth strategy documents.
 </li>
 <li>
 Present campaign concepts and strategic recommendations confidently to internal teams and clients.
 </li>
 <li>
 Translate data insights into clear visual reports and performance summaries.
 </li>
 </ul>
 
 
 
 
 Influencer &amp; Growth Initiatives
 
 <ul>
 <li>
 Design influencer marketing strategies aligned with campaign objectives.
 </li>
 <li>
 Identify and evaluate suitable brand collaborations and partnerships.
 </li>
 <li>
 Manage campaign briefs, coordination, and deliverables.
 </li>
 <li>
 Track ROI and campaign effectiveness.
 </li>
 </ul>
 
 
 
 
 Project &amp; Client Coordination
 
 <ul>
 <li>
 Participate in client meetings and strategic discussions.
 </li>
 <li>
 Ensure all campaigns and deliverables are executed on time and to high standards.
 </li>
 <li>
 Maintain organized documentation and structured workflows.
 </li>
 </ul>
 
 
 
 
 Qualifications &amp; Profile
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or related field.
 </li>
 <li>
 2+ years of experience in marketing strategy, campaign management, or brand consulting preferred.
 </li>
 <li>
 Strong ability to create professional marketing decks and strategic presentations.
 </li>
 <li>
 Solid understanding of digital marketing channels and audience targeting.
 </li>
 <li>
 Excellent written and verbal communication skills (Arabic or French is a plus).
 </li>
 <li>
 Analytical mindset with strong attention to detail.
 </li>
 <li>
 Proficient in Canva, Google Suite, and Microsoft Office.
 </li>
 <li>
 Organized, proactive, and commercially driven.
 </li>
 </ul>
 
 
 
 
 What We Offer
 
 <ul>
 <li>
 Exposure to regional and international brands across multiple industries.
 </li>
 <li>
 Opportunity to lead impactful marketing campaigns.
 </li>
 <li>
 Direct collaboration with senior consultants and leadership.
 </li>
 <li>
 Professional growth within a fast-growing consultancy.
 </li>
 <li>
 Competitive compensation based on experience.
 </li>
 </ul>
 
 
 
 
 Job Type: Full-Time
 
 
 Location: Dubai &ndash; Downtown (next to City Walk)
 
 <ul>
 <li>
 Work Model: On-Site
 </li>
 </ul>
</div>

Junior Marketing Consultant

Red Stone Properties

<div>About HH Red Stone: 
HH Red Stone is a rapidly growing property management company. We are committed to providing exceptional housing services and creating vibrant, resident-first communities. As a Leasing and Marketing Consultant, you will be an integral part of our team, helping to manage and lease properties within our Ithaca, NY portfolio. 
Job Summary:

As a Leasing and Marketing Consultant at HH Red Stone, your primary responsibility will be to drive leasing and marketing efforts for our properties, ensuring high occupancy rates, facilitating smooth move-ins, and handling lease renewals. You will also deliver exceptional customer service to both prospective and current residents while ensuring compliance. 
Key Responsibilities:
<ul>
<li>Engage with Prospective and Current Residents:
<ul><li>Conduct leasing tours, qualify potential residents, and manage lease paperwork efficiently.</li>
<li>Ensure a seamless leasing process and that all applicants are provided with a clear and transparent experience.</li>
</ul></li><li>Provide Exceptional Customer Service:
<ul><li>Deliver outstanding service to residents, vendors, and team members.</li>
<li>Address tenant concerns and provide assistance with maintenance requests and lease-related inquiries.</li>
</ul></li><li>Resident Event Planning:
<ul><li>Collaborate with the team to plan and execute resident events that enhance the community experience and foster engagement.</li>
</ul></li><li>Support Marketing Efforts:
<ul><li>Ensure that marketing materials, advertisements, and property listings are up-to-date and aligned with our brand.</li>
</ul></li><li>Leasing Documentation and Compliance:
<ul><li>Complete leasing paperwork, maintain accurate records, and ensure all documentation meets company standards and regulatory requirements, including Fair Housing.</li></ul></li></ul> 
 
Qualifications:
<ul>
<li>High School Diploma or equivalent (GED).</li>
<li>Proficiency in Microsoft Office Suite (Word, Excel, Outlook).</li>
<li>Strong Communication Skills, both written and verbal.</li>
<li>Ability to interpret and apply business regulations effectively.</li>
<li>1 year of direct sales experience or 2 years of customer service experience.</li></ul> 


What We Bring to You:
<ul>
<li>Comprehensive Benefits Package: Includes medical, dental, vision, life insurance, and 401K.</li>
<li>A Welcoming and Supportive Work Environment.</li>
<li>Competitive Compensation.</li>
<li>Opportunities for Career Growth within the organization.</li></ul> 
What You Bring to the Table:
<ul>
<li>Ability to thrive in a fast-paced environment.</li>
<li>Team-oriented mindset with a positive attitude.</li>
<li>Excellent time management skills and ability to work independently.</li>
<li>Strong work ethic, responsibility, and reliability.</li></ul> 


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role. HH Red Stone is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to creating a diverse and inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other status protected by applicable law.</div>

Leasing and Marketing Consultant

Monarche Marketing

This is an opportunity to step into a done-for-you AI agency model as an independent agency owner. The fulfillment, infrastructure, and systems are already built. Your role is to bring in clients &mdash; local business owners who need digital marketing services &mdash; and earn recurring income from every account you sign.This is not a traditional job. You will be operating as an independent business owner, not an employee. If you're looking for a salary or hourly pay, this is not the right fit.What's Provided:<ul><li>Done-for-you fulfillment &mdash; no hiring, managing, or building infrastructure</li><li>Full training and ongoing support</li><li>A proven, repeatable business model</li><li>100% remote &mdash; work on your own schedule</li></ul>What You'll Do as an Agency Owner:<ul><li>Prospect and connect with small to mid-size business owners</li><li>Present and refer clients to proven digital marketing solutions</li><li>Build a recurring book of business with no earnings cap</li><li>Operate independently with full back-end support behind you</li></ul>Who This Is For:<ul><li>Sales-minded individuals who want to own something they can build and sell</li><li>Self-starters comfortable with performance-based income</li></ul>To Apply: https://lps.umbrellaus.com/intro-videoymgi3a3r-afccWatch the overview, click APPLY NOW, and schedule a call with our team.Independent business opportunity. Income is performance-based and uncapped. Work Location: RemotePay: $1,000.00 - $20,000.00 per monthWork Location: Remote

Freelance Digital Marketing Consultant

Caterpillar

<div>Career Area:
Sales
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do &ndash; but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here &ndash; we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.<div>
Role Summary: 
This role is the global product expert for Motor Graders, responsible for supporting go-to-market initiatives, and sales execution of Motor Graders products, Services and Technologies in Growth Regions. The position works closely with regional marketing teams to combine insights, build aligned strategies, and support regional execution. 
 
What You Will Do: 
<ul><li>Providing product application expertise at point of sale, or by delivering various types of product training including applied technology, job efficiency, and safety to customers, company and dealers' sales personnel.</li><li>Conduct product performance studies, assess customer job sites efficiency, collecting product and customer requirements in order to capitalize opportunities for incremental sales to create business case for product improvement process and new product introduction program.</li><li>Manages the marketing technology tools/systems and works with key stakeholders to develop a marketing technology product roadmap to drive business growth.</li><li>Collaborating with other internal teams to get alignment on timelines, understanding marketing goals, and developing the marketing technology product roadmap.</li><li>Overseeing Percent of Industry Sales (PINS) trends, industry outlook, demand fluctuation and basic customer requirements.</li></ul> 

What Skills You Should Have: 
<ul><li>Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.</li><li>Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to</li><li>Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.</li></ul></div><ul><li>Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.</li><li>Negotiating: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.</li><li>Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.</li><li>Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.</li><li>Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.</li></ul> 
Top Candidates Will Also Have:<ul><li>University degree or equivalent professional experience.</li><li>Strong marketing skills, with the ability to analyze global market trends and translate insights into actionable regional plans.</li><li>Experience interpreting data, consolidating regional inputs, and forming a global strategic view.</li><li>Strong negotiation skills and the ability to work across regions and stakeholders.</li><li>Solid understanding of strategy development and project management.</li><li>Experience working within dealer‑based business models or distributor networks, ideally in an equipment or machinery environment.</li><li>Knowledge of additional languages relevant to Africa, the Middle East, LATAM, or Southeast Asia is a plus.</li></ul>
Additional Information:<ul><li>This role requires up to 50% of business travel time.</li></ul>
Posting Dates:
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply
Not ready to apply? Join our Talent Community.</div>

Global Product Marketing Consultant

Kaiser Permanente

<div><div>Overview: This position is responsible for designing, implementing, and optimizing personalized marketing strategies that improve retention and engagement across Kaiser Permanente-s diverse portfolio of plan types (products). This role will serve as a subject matter expert in members- needs by product, ensuring that the new member (NM) experience and ongoing engagement strategies are tailored, relevant, and effective. Define customization opportunities of the new member journey by plan type, influence prioritization of retention initiatives, and support successful new product launches through data-driven recommendations and cross-functional collaboration. Develop and oversee deployment of unified, member-centric marketing outreaches across channels, ensuring consistency, compliance, and scalability. Use data and testing to measure effectiveness, inform prioritization, and continuously improve personalization and retention outcomes.</div><div>
Job Summary:</div>
In addition to the responsibilities listed below, this position is responsible for developing and executing multi-channel direct marketing campaigns including production schedule, budget, and metrics to drive customer acquisition and member retention under the guidance of more senior employees. This position refines customer attributes and drives revenue-qualified leads using internal databases, partners with the Analytics team to leverage data modeling targeted at increasing response, application, and funding rates, including A/B testing, partners with Creative team on copy and creative development, and manages external vendors and agencies to ensure quality of output, project schedules are adhered to, and costs are managed.<div> 
Essential Responsibilities:</div><ul><li>
Practices self-development and promotes learning in others by proactively providing information, resources, advice, and expertise with coworkers and customers; building relationships with cross-functional stakeholders; influencing others through technical explanations and examples; adapting to competing demands and new responsibilities; listening and responding to, seeking, and addressing performance feedback; providing feedback to others; creating and executing plans to capitalize on strengths and develop weaknesses; supporting team collaboration; and adapting to and learning from change, difficulties, and feedback.</li><li>
Completes work assignments and supports business-specific projects by applying expertise in subject area; supporting the development of work plans to meet business priorities and deadlines; ensuring team follows all procedures and policies; coordinating resources to accomplish priorities and deadlines; collaborating cross-functionally to make effective business decisions; solving complex problems; escalating high priority issues or risks as appropriate; and recognizing and capitalizing on improvement opportunities.</li><li>
Develops and implements strategic go-to-market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.</li><li>
Develops and executes integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; working with market research and data analytics teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.</li><li>
Conducts market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.</li><li>
Provides direction to creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.</li><li>
Manages marketing projects by developing and updating project plans; identifying and managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; participating in vendor selection; managing vendor relationships; and presenting project updates.</li><li>
Designs and implements marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.</li></ul><div> 
Minimum Qualifications:</div> 
 
<ul> 
<li>Minimum four (4) years direct marketing experience.</li> 
<li>
Minimum one (1) year experience in a leadership role with or without direct reports.</li> 
<li>
Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum five (5) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.</li></ul><div> 
Preferred Qualifications:</div><ul><li>
Two (2) years marketing experience across multiple channels (e.g., traditional and digital)</li><li>
Two (2) years project management experience.</li><li>
Two (2) years experience in writing or editing for marketing, communications, or business initiatives.</li><li>
Two (2) years experience working across multiple marketing disciplines (e.g., digital, direct, brand strategy, acquisition, etc.) or working with an agency.</li></ul> 
PrimaryLocation : California,Oakland,Ordway 
HoursPerWeek : 40 
Shift : Day 
Workdays : Mon, Tue, Wed, Thu, Fri 
WorkingHoursStart : 08:00 AM 
WorkingHoursEnd : 04:00 PM 
Job Schedule : Full-time 
Job Type : Standard 
Employee Status : Regular 
Employee Group/Union Affiliation : NUE-PO-01|NUE|Non Union Employee 
Job Level : Individual Contributor 
Job Category : Marketing 
Department : Po/Ho Corp - HP Prod - Direct Mktg Admin - 7016 
Travel : No 
Kaiser Permanente is an equal opportunity employer committed to fair, respectful, and inclusive workplaces. Applicants will be considered for employment without regard to race, religion, sex, age, national origin, disability, veteran status, or any other protected characteristic or status.</div>

Marketing Consultant IV, Retention - Product

<div><div>Overview: The Strategic Marketing Communications Manager, Brand Advertising, plays a pivotal role in supporting Kaiser Permanente-s Brand Advertising initiatives. This senior individual contributor is primarily responsible for developing and executing campaign-specific socialization plans and tools to promote marketing across the organization and driving strategic alignment with key stakeholders to enhance visibility, engagement, and shared understanding of major advertising initiatives and campaigns.</div><div>
Job Summary:</div>
This senior individual contributor is primarily responsible for leading and driving the development and execution of integrated marketing communications programs and strategies and leading and conducting complex market data collection and synthesis. This position provides direction to the creative team, manages and drives complex marketing projects, leads the design and implementation of complex marketing strategies, and leads the development and implementation of strategic go-to-market plans.<div> 
Essential Responsibilities:</div><ul><li>
Practices self-leadership and promotes learning in others by building relationships with cross-functional stakeholders; communicating information and providing advice to drive projects forward; influencing team members within assigned unit; listening and responding to, seeking, and addressing performance feedback; adapting to competing demands and new responsibilities; providing feedback to others, including upward feedback to leadership and mentoring junior team members; creating and executing plans to capitalize on strengths and develop weaknesses; and adapting to and learning from change, difficulties, and feedback.</li><li>
Conducts or oversees business-specific projects by applying deep expertise in subject area; promoting adherence to all procedures and policies; developing work plans to meet business priorities and deadlines; determining and carrying out processes and methodologies; coordinating and delegating resources to accomplish organizational goals; partnering internally and externally to make effective business decisions; solving complex problems; escalating issues or risks as appropriate; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and evaluating recommendations made by others.</li><li>
Leads the development and implementation of strategic go-to-market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.</li><li>
Leads the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.</li><li>
Manages and drives complex marketing projects by developing and updating project plans; identifying and managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; evaluating and selecting vendors; defining scope of vendor contracts; managing vendor relationships; and presenting project updates.</li><li>
Provides direction to creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.</li><li>
Leads and drives the development and execution of integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.</li><li>
Leads and conducts complex market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.</li></ul><div> 
Knowledge, Skills and Abilities: (Core)</div><ul><li>
Ambiguity/Uncertainty Management</li><li>
Attention to Detail</li><li>
Business Knowledge</li><li>
Communication</li><li>
Critical Thinking</li><li>
Cross-Group Collaboration</li><li>
Decision Making</li><li>
Dependability</li><li>
Diversity, Equity, and Inclusion Support</li><li>
Drives Results</li><li>
Facilitation Skills</li><li>
Health Care Industry</li><li>
Influencing Others</li><li>
Integrity</li><li>
Learning Agility</li><li>
Organizational Savvy</li><li>
Problem Solving</li><li>
Short- and Long-term Learning &amp; Recall</li><li>
Teamwork</li><li>
Topic-Specific Communication</li></ul><div> 
Knowledge, Skills and Abilities: (Functional)</div><ul><li>
Analytical Skills</li><li>
Business Planning</li><li>
Digital Marketing</li><li>
Emotional Intelligence</li><li>
Financial Acumen</li><li>
Getting Work Done Through Others</li><li>
Marketing</li><li>
Negotiation</li><li>
Project Management</li><li>
Social Media</li><li>
Strategic Alignment</li><li>
Strategic Program Management</li><li>
Vendor Management</li><li>
Written Communication</li></ul><div> 
Minimum Qualifications:</div> 
 
<ul> 
<li>Minimum three (3) years experience in a leadership role with or without direct reports.</li> 
<li>
Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum eight (8) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.</li></ul><div> 
Preferred Qualifications:</div><ul><li>
Two (2) years experience managing operational or project budgets.</li><li>
Two (2) years in health care or another heavily regulated industry (e.g., Banking).</li></ul> 
PrimaryLocation : California,Pasadena,East Annex - Parsons 
HoursPerWeek : 40 
Shift : Day 
Workdays : Mon, Tue, Wed, Thu, Fri 
WorkingHoursStart : 08:00 AM 
WorkingHoursEnd : 05:00 PM 
Job Schedule : Full-time 
Job Type : Standard 
Employee Status : Regular 
Employee Group/Union Affiliation : NUE-PO-01|NUE|Non Union Employee 
Job Level : Individual Contributor 
Job Category : Marketing 
Department : Po/Ho Corp - HP PROD MGMT-NATL Advertising - 7016 
Travel : Yes, 5 % of the Time 
Kaiser Permanente is an equal opportunity employer committed to fair, respectful, and inclusive workplaces. Applicants will be considered for employment without regard to race, religion, sex, age, national origin, disability, veteran status, or any other protected characteristic or status.</div>

Marketing Consultant V, Strategic Communications & Stakeholder Engagement

<div><div>Overview: The Marketing Consultant VI - Influencer &amp; Social Strategy Lead owns the audience-led strategy for paid social and influencer marketing across the enterprise. This role ensures social and creator activations are grounded in audience insight, aligned with brand standards, and scalable across Lines of Business. The Lead defines platform- and audience-specific approaches for paid social and influencer engagement. Partnering closely with Communications and Creative teams, this role aligns owned and paid social strategies for consistency and impact. The Lead establishes standards for influencer audience fit, brand safety, and performance evaluation. This role also identifies emerging social and creator trends to inform testing, innovation, and future activation approaches.</div><div>
Job Summary:</div>
This senior individual contributor is primarily responsible for leading the development and execution of integrated marketing communications programs and strategies, leading and conducting complex market data collection and synthesis, and providing direction and subject matter expertise to creative team. This position leads and drives complex marketing projects, leads and drives the design and implementation of complex marketing strategies, and leads and drives the development and implementation of complex strategic go-to-market plans.<div> 
Essential Responsibilities:</div><ul><li>
Practices self-leadership and promotes learning in others by soliciting and acting on performance feedback; building collaborative, cross-functional relationships; communicating information and providing advice to drive projects forward; adapting to competing demands and new responsibilities; providing feedback to others, including upward feedback to leadership; influencing, mentoring, and coaching team members; fostering open dialogue amongst team members; evaluating and responding to the strengths and weaknesses of self and unit members; and adapting to and learning from change, difficulties, and feedback.</li><li>
Drives the execution of multiple work streams by identifying customer and operational needs; developing and updating new procedures and policies; gaining cross-functional support for objectives and priorities; translating business strategy into actionable business requirements; obtaining and distributing resources; setting standards and measuring progress; removing obstacles that impact performance; guiding performance and developing contingency plans accordingly; solving highly complex issues; and influencing the completion of project tasks by others.</li><li>
Leads and conducts complex market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.</li><li>
Leads and drives the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.</li><li>
Leads and drives the development and implementation of complex strategic go-to-market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.</li><li>
Leads the development and execution of integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.</li><li>
Leads and drives complex marketing projects by developing and updating project plans; identifying and managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; participating in vendor selection; defining scope of vendor contracts; managing vendor relationships; presenting project updates; and managing project financials and deliverables.</li><li>
Provides direction and subject matter expertise to creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.</li></ul><div> 
Knowledge, Skills and Abilities: (Core)</div><ul><li>
Ambiguity/Uncertainty Management</li><li>
Attention to Detail</li><li>
Business Knowledge</li><li>
Communication</li><li>
Critical Thinking</li><li>
Cross-Group Collaboration</li><li>
Decision Making</li><li>
Dependability</li><li>
Diversity, Equity, and Inclusion Support</li><li>
Drives Results</li><li>
Facilitation Skills</li><li>
Health Care Industry</li><li>
Influencing Others</li><li>
Integrity</li><li>
Learning Agility</li><li>
Organizational Savvy</li><li>
Problem Solving</li><li>
Short- and Long-term Learning &amp; Recall</li><li>
Teamwork</li><li>
Topic-Specific Communication</li></ul><div> 
Knowledge, Skills and Abilities: (Functional)</div><ul><li>
Analytical Skills</li><li>
Business Planning</li><li>
Digital Marketing</li><li>
Emotional Intelligence</li><li>
Financial Acumen</li><li>
Getting Work Done Through Others</li><li>
Marketing</li><li>
Negotiation</li><li>
Project Management</li><li>
Social Media</li><li>
Strategic Alignment</li><li>
Strategic Program Management</li><li>
Vendor Management</li><li>
Written Communication</li></ul><div> 
Minimum Qualifications:</div> 
 
<ul> 
<li>Minimum five (5) years experience in a leadership role with or without direct reports.</li> 
<li>
Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum ten (10) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.</li></ul><div> 
Preferred Qualifications:</div><ul><li>
Four (4) years experience working in a matrixed organization.</li><li>
Four (4) years experience in writing or editing for marketing, communications, or business initiatives.</li><li>
Four (4) years project management experience.</li><li>
Four (4) years experience working across multiple marketing disciplines (e.g., digital, direct, brand strategy, acquisition, etc.) or working with an agency.</li></ul> 
PrimaryLocation : California,Pasadena,Green Street/IDS 
HoursPerWeek : 40 
Shift : Day 
Workdays : Mon, Tue, Wed, Thu, Fri 
WorkingHoursStart : 08:00 PM 
WorkingHoursEnd : 04:00 PM 
Job Schedule : Full-time 
Job Type : Standard 
Employee Status : Regular 
Employee Group/Union Affiliation : NUE-PO-01|NUE|Non Union Employee 
Job Level : Individual Contributor 
Job Category : Marketing 
Department : Po/Ho Corp - 3YP Core - 0308 
Travel : Yes, 10 % of the Time 
Kaiser Permanente is an equal opportunity employer committed to fair, respectful, and inclusive workplaces. Applicants will be considered for employment without regard to race, religion, sex, age, national origin, disability, veteran status, or any other protected characteristic or status.</div>

Marketing Consultant VI, Influencer and Social Strategy Lead, Paid Media

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