marketing content specialist

Velera

<div><h1 class="jobSectionHeader"><b>Join the People Helping People
</b></h1><p></p><p>Velera is the nation&rsquo;s premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose: We accelerate partners&rsquo; success through innovative financial technology solutions and inspired service.
</p><p></p><div><p><b>The Opportunity
</b></p></div><p>The <b>Marketing Content Specialist </b>develops and directs marketing content to support the overall audience-based marketing strategy. This role works closely with the Product Marketing, Communications, Brand Management and Demand Generation teams to collectively determine the strongest positioning and go-to-market messaging, in addition to the channel and content pieces designed for the target audience. The higher-level strategic marketing messaging, roadmap positioning and latest research will influence the final messaging, and the content will connect throughout the buying journey, creating concise and measurable call to actions in each medium, driving low funnel revenue growth and retention. The Content Marketing Specialist provides results-oriented guidance on budget management, content decisions and overall messaging based on performance.
</p><p></p><p><b>Day in the Life
</b></p><ul><li><p>Writes concise, engaging and compelling content for various channels, including social media, video scripts, banner ads, newsletters and paid media.
</p></li><li><p>Writes and updates web content, including landing pages, product pages and other key site elements.
</p></li><li><p>Ability to repurpose long form content into multiple formats such as infographics, video clips and social posts.
</p></li><li><p>Creates and collaborates on audience segmentation and personalization.
</p></li><li><p>Works with the content team to develop and manage newsletters for Velera and Primax brands.
</p></li><li><p>Leverages insights from social analytics, performance data and audience research to refine content formats and distribution strategies.
</p></li><li><p>Implements content marketing strategies across multiple brands, ensuring a distinctive yet consistent tone and style for each.
</p></li><li><p>Develops and maintains editorial and email calendars to provide views of department workload and client perception. Works with Marketing and Brand Governance Specialist to ensure timely execution of content deliverables.
</p></li><li><p>Collaborates with the Content Strategy Manager and the Communications team to ensure consistency in brand voice, tone, visual identity and messaging across all channels.
</p></li><li><p>Optimizes written content for SEO to improve visibility and search performance.
</p></li><li><p>Analyzes and reports on content performance to inform future strategies.
</p></li></ul><p></p><p><b>Qualifications
</b></p><div><ul><li><p>Bachelor&rsquo;s Degree (preferably in Marketing, Communications or Journalism) required.
</p></li><li><p>Minimum three years of experience in marketing, marketing communications, content strategy, social media management or marketing management is required.
</p></li><li><p>Experience with the financial services industry strongly preferred.
</p></li><li><p>Experience with multi-channel marketing content creation essential, including video, social media and long-form content.
</p></li></ul></div><p></p><div><div><p><b>Knowledge, Skills &amp; Abilities
</b></p></div><ul><li><p>Background in content analytics/performance with knowledge of Google Analytics, marketing automation systems (Pardot) and Sprout Social.
</p></li><li><p>Strong written communications skills in both long-form and short-form writing.
</p></li><li><p>Knowledge of the financial services and credit union industries.
</p></li><li><p>Effective PowerPoint presentation capabilities.
</p></li><li><p>Advanced knowledge of Velera products and solutions.
</p></li><li><p>Adept in all areas of demand generation content marketing, including SEO strategy, social media strategy, storytelling and editorial process to properly align with channel owners and content creation counterparts.
</p></li><li><p>Ability to make quick, accurate decisions on a frequent basis, remain flexible and able to react quickly to change.
</p></li><li><p>Collaborative in working with colleagues and vendors. Exceptional collaborator and influencer &ndash; ability to engage with multiple stakeholders (Demand Generation, Integrated Marketing, Marketing Performance, Corporate Communications, Brand Management, Growth and Product organizations) and quickly build relationships needed to accomplish program objectives.<br>
</p></li></ul></div><p></p><p><b>About Velera
</b></p><p></p><p>At Velera we are committed to fostering a workplace where every employee feels valued, respected, and connected. We understand, attract and engage a diverse workforce where every employee can live up to their full potential; ensuring that our employee base reflects the consumers we serve. The result of this effort is an inclusive environment where diverse talent thrives. We strive to foster a safe and inclusive work environment for people to bring their authentic selves in order to build a better community within our company and with our partners. Learn more about our commitment to Diversity, Equity, and Inclusion HERE !
</p><p></p><p><b>Pay Equity
</b></p>$67,700.00
<p>to
</p>$86,300.00
<p>Actual Pay will be adjusted based on experience and other job-related factors permitted by law.
</p><p></p><p><b>Great Work/Life Benefits!
</b></p><ul><li><p>Competitive wages
</p></li><li><p>Medical with telemedicine
</p></li><li><p>Dental and Vision
</p></li><li><p>Basic and Optional Life Insurance
</p></li><li><p>Paid Time Off (PTO)
</p></li><li><p>Maternity, Parental, Family Care
</p></li><li><p>Community Volunteer Time Off
</p></li><li><p>12 Paid Holidays
</p></li><li><p>Company Paid Disability Insurance
</p></li><li><p>401k (with employer match)
</p></li><li><p>Health Savings Accounts (HSA) with company provided contributions
</p></li><li><p>Flexible Spending Accounts (FSA)
</p></li><li><p>Supplemental Insurance
</p></li><li><p>Mental Health and Well-being: Employee Assistance Program (EAP)
</p></li><li><p>Tuition Reimbursement
</p></li><li><p>Wellness program
</p></li><li><p>Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions
</p></li></ul><p></p><p><i>Velera is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.
</i></p><p></p><p><i>Velera is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following </i><i>&quot;EEO is the Law&quot; Poster </i>. <i>Velera will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty to furnish information.
</i></p><p></p><p><i>Velera is an E-Verify Employer. Review the E-Verify Poster </i><i>here </i><i>. </i><i>For information regarding your Right To Work, please click </i><i>here </i><i>.
</i></p><p></p><p><i>As an ongoing commitment to reasonably accommodate individuals with disabilities please contact a recruiter at </i><i>recruiters@velera.com </i><i>for assistance.</i></p></div>

Marketing Content Specialist - Remote

M.IRFAN M.AAMIR & BROS

<p><b>Job Title</b>: Female Content Marketing Specialist</p><p><b>Location:</b> Karachi, Pakistan<br/><b>Employment Type:</b> Full-time<br/><b>Reports To:</b> Marketing Manager / Head of Marketing/ Company Director</p><p><b>Company Overview</b></p><p>Mima Construction is a well-established construction firm based in Karachi, known for delivering high-quality building and infrastructure projects. Since our founding in 2003, we have grown into a reputable contracting company with a team of talented professionals and advanced technical capabilities. Our focus on innovation and meticulous execution has earned us a strong reputation for dependability and excellence in every project we undertake. Join us and contribute to a company that values teamwork, integrity, and professional growth.</p><p><b>Job Summary</b></p><p>Mima Construction is looking for a creative and detail-oriented Content Marketing Specialist with 1&ndash;3 years of experience to join our in-house marketing team. In this mid-level position, you will work independently to develop compelling content that promotes our services and projects, with a primary focus on writing engaging promotional emails. The ideal candidate is organized, proactive, and has a strong understanding of email marketing strategies. You will collaborate with our marketing team to align all content with Mima Construction&rsquo;s brand voice and business goals.</p><p><b>Key Responsibilities</b></p><ul><li>Write, edit, and proofread promotional email campaigns and newsletters to highlight company projects, services, and special promotions.</li><li>Develop content calendars and manage the scheduling of email campaigns to ensure timely delivery and coordination with marketing initiatives.</li><li>Personalize and segment email content for different target audiences, enhancing engagement and conversion rates.</li><li>Analyze email campaign performance (e.g. open rates, click-through rates) and optimize content to improve results.</li><li>Collaborate with the design team to create visually appealing email templates that reflect brand guidelines.</li><li>Maintain and update email subscriber lists and ensure compliance with email marketing best practices.</li><li>Research industry trends and incorporate relevant topics and keywords to make content more effective.</li></ul><p><b>Qualifications and Requirements</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or a related field.</li><li>1&ndash;3 years of professional experience in content marketing, email marketing, or a similar role (preferably within marketing or a related industry).</li><li>Exceptional writing and editing skills in English, with a keen eye for detail and a focus on clear, persuasive communication.</li><li>Familiarity with email marketing tools (such as Mailchimp, HubSpot, or Campaign Monitor) and basic knowledge of analytics platforms.</li><li>Understanding of digital marketing fundamentals, including SEO and audience targeting.</li><li>Strong organizational and time-management skills, with the ability to work independently and meet deadlines.</li><li>A proactive, creative mindset and the ability to generate fresh ideas for promotional content.</li><li>Experience or interest in the construction industry is a plus.</li><li>We strongly encourage qualified female candidates to apply, as we value diversity and aim to support women&rsquo;s growth in our company.</li></ul><p><b>Work Schedule and Location</b></p><p>This is a full-time, in-person position based in Karachi, Pakistan. The working hours are 9:00 AM to 6:00 PM, Monday through Saturday. Punctuality and consistency are important, and occasional flexibility for special projects or events may be required. You will be working from our Karachi office.</p><p>Job Type: Full-time</p><p>Experience:</p><ul><li>Digital Marketing: 1 year (Preferred)</li><li>Content Marketing: 1 year (Preferred)</li></ul><p>Work Location: In person</p>

Female Content Marketing Specialist

Niagara University

<div>
 <em>
  Niagara University is a liberal arts university, steeped in the Vincentian and Catholic traditions, with a total enrollment of nearly 4,300 students. Located just a few miles away from one of the world's premier tourism destinations, Niagara Falls, the university occupies a lovely campus overlooking the Niagara River gorge. Its close proximity to major cultural and business centers in Niagara Falls, Buffalo, and Toronto as well as the award-winning Niagara Wine Trail and several nearby cultural destinations make Niagara University an ideal place to work and live. If you'd like to know more, be sure to check out all of the NU Facts.
  <br/>
  <br/>
 </em>
 <strong>
  Job Summary
  <br/>
  <br/>
 </strong>
 The Content Marketing Specialist develops and executes compelling content that communicates the distinct value of a Niagara University education, drives enrollment, builds brand awareness, and supports the university's strategic goals. The team member is a strong storyteller and strategic thinker who understands how to create and deliver content that resonates across digital platforms and engages diverse audiences, including prospective students, parents, alumni, media, and the broader community.
 <br/>
 <br/>
 <strong>
  The Content Marketing Specialist Will Be Expected To
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Research, write, and edit content for web, email campaigns, blogs, brochures, social media, video scripts, and other digital/print materials.
  </li>
  <li>
   Collaborate with stakeholders to identify and tell authentic student, faculty, and alumni stories aligned with brand values.
  </li>
  <li>
   Assist in developing and maintaining an editorial calendar tied to enrollment cycles, events, and institutional priorities.
  </li>
  <li>
   Day-to-day execution of email marketing campaigns, including building, testing, scheduling, and deploying messages.
  </li>
  <li>
   Demonstrate familiarity with email marketing platforms and a basic understanding of segmentation, testing, and customer journey flows.
  </li>
  <li>
   Support integrated marketing campaigns for undergraduate and graduate admissions, academic departments, fundraising, and special initiatives.
  </li>
  <li>
   Play a key role in adapting content for SEO, social engagement, and email performance.
  </li>
  <li>
   Track and analyze performance metrics (e.g., engagement, conversions, SEO rankings) to inform and improve content strategy.
  </li>
  <li>
   Ensure all content adheres to brand voice, tone, and visual identity standards.
  </li>
  <li>
   Ability to produce short-form video and photography, as needed.
  </li>
  <li>
   Stay informed on higher education marketing trends, audience behaviors, and digital best practices.
  </li>
  <li>
   Perform other duties as assigned.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Required Knowledge, Skills And Abilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor's degree in communications, marketing, English or related field.
  </li>
  <li>
   Exceptional skills in communications, marketing, and interpersonal relations.
  </li>
  <li>
   Ability to develop and implement strategic communications and research-based marketing plans.
  </li>
  <li>
   Strong creative, strategic, analytical, organizational, and personal skills.
  </li>
  <li>
   Proven ability to write engaging content for a variety of audiences in a fast-paced environment.
  </li>
  <li>
   Excellent business analytics, relationship management, strategy development, project management, problem-solving, and change management skills.
  </li>
  <li>
   Demonstrate a professional and positive approach, self-motivated, team player, dynamic, creative with the ability to work on own initiatives.
  </li>
  <li>
   Passion for accuracy, detail, and style.
  </li>
  <li>
   Ability to manage multiple projects at a time.
  </li>
  <li>
   Understand how to create content for targeted audiences and evaluate its performance.
  </li>
  <li>
   Extensive knowledge of social media and emerging technologies.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Ergonomic Requirements
  <br/>
  <br/>
 </strong>
 The functions of the position are usually performed sitting, but may require some amount of time standing. Some amount of stooping, kneeling, bending, crouching, lifting, walking, carrying and other movements may be required. Tasks involving working on a computer keyboard, computer software applications, and calculator, involve extensive wrist and hand movements. All individuals are required to be able to perform these movements without significant risk of injury to themselves or others.
 <br/>
 <br/>
 <strong>
  QUALIFICATION STANDARDS
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor's degree or higher in communications, marketing, English or a related field is required. A master's degree and/or a professional certification in marketing or public relations is preferred.
  </li>
  <li>
   At least two years of experience in marketing and/or communications in one or more of the following settings: education, not-for-profit, government, business and/or industry.
  </li>
  <li>
   A valid New York State driver's license is required that satisfies both university and insurance company underwriting rules and regulations for driving a motor vehicle.
   <br/>
   <br/>
  </li>
 </ul>
 Salary: $24.72 - $32.97 per hour
 <br/>
 <br/>
 <em>
  Job Posted by ApplicantPro
 </em>
</div>


Content Marketing Specialist

Palo Alto Software

<div><h3 class="jobSectionHeader"><b>Content Marketing Specialist</b></h3><p><b>
Reports to:</b> Content Marketing Manager</p><p><b>
Summary:</b></p><p>
As the Content Marketing Specialist, you will be the driving force behind our lead generation and nurturing engine. We're looking for an individual who is passionate about helping small businesses succeed. Your primary focus will be to attract, convert, and nurture leads through compelling content. This role requires a talented writer to create our email marketing automations, develop high-value lead magnets, and build SEO-optimized landing pages for maximum organic reach and conversions.</p><p>
This is a hybrid role based out of our office. For candidates outside of a commutable distance, we are open to a remote work arrangement within the state of Oregon.</p><p><b>
Core Responsibilities:</b></p><ul><li>
Write, build, and manage our newsletter and sophisticated email nurture automations designed to move leads through the sales funnel.</li><li>
Ideate, write, and produce a steady pipeline of high-value lead generation tools and downloadable resources (e.g., templates, checklists, guides).</li><li>
Build and optimize SEO-focused landing pages to host downloadable assets/tools and encourage conversions.</li><li>
Create and manage HubSpot Embed CTAs within our website content to encourage purchases.</li><li>
Conduct keyword research and apply on-page SEO best practices to all lead generation content landing pages, ensuring they are optimized for organic discovery and conversion.</li><li>
Own email marketing within Hubspot, focusing on building and managing effective workflows and newsletters that nurture leads.</li><li>
Analyze the performance of email campaigns, landing pages, automation, and lead generation assets, using data to iterate on content and strategy for improved results.</li><li>
Collaborate with the Acquisition Manager to develop lead generation strategies, email drips, and lead magnets designed to encourage purchases.</li><li>
Partner with the Social Media Content Creator to craft compelling newsletter content and align on lead magnet strategies to drive lead generation.</li></ul><p><b>
What Success Looks Like:</b></p><ul><li><b>
Overarching Goal:</b> Develop and optimize a robust lead generation engine through email marketing, downloadable resources, interactive tools, and automated nurtures to effectively drive Marketing Qualified Lead (MQL) generation and growth.</li><li><b>
Objective 1: Cultivate a highly engaged email audience that drives qualified traffic and contributes to lead generation and nurturing.</b></li></ul><ul><li><b>
Key Result:</b> Grow the LivePlan newsletter subscriber base by 5-10% MoM through new lead magnets and organic sign-up optimization opportunities.</li><li><b>
Key Result:</b> Maintain an average newsletter open rate of at least 14% across all sends.</li><li><b>
Key Result:</b> Achieve an average newsletter click-through rate (CTR) from email to website of at least 5%.</li><li><b>
Objective 2: Build a powerful lead-capture engine by creating downloads and interactive tools.</b></li></ul><ul><li><b>
Key Result:</b> Create and launch at least 2 new lead generation tools or downloadable resources per month.</li><li><b>
Key Result:</b> Increase total keywords related to the topics of our lead generation resources each quarter.</li><li><b>
Key Result:</b> Generate 2,000+ new Marketing Qualified Leads (MQLs) per quarter directly attributed to new downloadable assets.</li></ul><p><b>
What You Bring to the Job:</b></p><ul><li>
Exceptional writing and editing skills, with a portfolio demonstrating your ability to create compelling, SEO-optimized copy that converts readers into leads.</li><li>
A high level of business acumen, with the ability to understand and write about complex financial topics such as cash flow, forecasting, and financial statements.</li><li>
Experience managing newsletters and building complex email nurtures and automations that guide users toward a purchase.</li><li>
Proficiency with Hubspot or a similar marketing automation platform.</li><li>
Strong analytical skills with the ability to interpret email and web traffic metrics to drive strategy and results.</li><li>
Proficiency with AI content tools (e.g., Gemini, ChatGPT, Claude) to assist in content creation and optimization.</li></ul><p><b>
Preferred Qualifications:</b></p><ul><li>
Bachelor's degree in Marketing, Business, Communications, Journalism, or a related field, or equivalent experience.</li><li>
Experience with SaaS or financial technology (FinTech) industries is a plus.</li><li>
Basic knowledge of HTML/CSS for landing page and email customization.</li><li>
Experience with vibe coding tools such as Loveable, Base44, or similar tools is a plus!</li></ul><p>
</p><p>42O5YuJEkV</p></div>

<div><p><i>Niagara University is a liberal arts university, steeped in the Vincentian and Catholic traditions, with a total enrollment of nearly 4,300 students. Located just a few miles away from one of the world's premier tourism destinations, Niagara Falls, the university occupies a lovely campus overlooking the Niagara River gorge. Its close proximity to major cultural and business centers in Niagara Falls, Buffalo, and Toronto as well as the award-winning Niagara Wine Trail and several nearby cultural destinations make Niagara University an ideal place to work and live. If you'd like to know more, be sure to check out all of the NU Facts.</i></p><p></p><p><b>
JOB SUMMARY</b><b>:</b></p><p>
The Content Marketing Specialist develops and executes compelling content that communicates the distinct value of a Niagara University education, drives enrollment, builds brand awareness, and supports the university's strategic goals. The team member is a strong storyteller and strategic thinker who understands how to create and deliver content that resonates across digital platforms and engages diverse audiences, including prospective students, parents, alumni, media, and the broader community.</p><p>
The Content Marketing Specialist will be expected to:</p><ul><li>
Research, write, and edit content for web, email campaigns, blogs, brochures, social media, video scripts, and other digital/print materials.</li><li>
Collaborate with stakeholders to identify and tell authentic student, faculty, and alumni stories aligned with brand values.</li><li>
Assist in developing and maintaining an editorial calendar tied to enrollment cycles, events, and institutional priorities.</li></ul><ul><li>
Day-to-day execution of email marketing campaigns, including building, testing, scheduling, and deploying messages.</li><li>
Demonstrate familiarity with email marketing platforms and a basic understanding of segmentation, testing, and customer journey flows.</li><li>
Support integrated marketing campaigns for undergraduate and graduate admissions, academic departments, fundraising, and special initiatives.</li><li>
Play a key role in adapting content for SEO, social engagement, and email performance.</li><li>
Track and analyze performance metrics (e.g., engagement, conversions, SEO rankings) to inform and improve content strategy.</li><li>
Ensure all content adheres to brand voice, tone, and visual identity standards.</li><li>
Ability to produce short-form video and photography, as needed.</li><li>
Stay informed on higher education marketing trends, audience behaviors, and digital best practices.</li><li>
Perform other duties as assigned.</li></ul><p><b>
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES</b></p><ul><li>
Bachelor's degree in communications, marketing, English or related field.</li><li>
Exceptional skills in communications, marketing, and interpersonal relations.</li><li>
Ability to develop and implement strategic communications and research-based marketing plans.</li><li>
Strong creative, strategic, analytical, organizational, and personal skills.</li><li>
Proven ability to write engaging content for a variety of audiences in a fast-paced environment.</li><li>
Excellent business analytics, relationship management, strategy development, project management, problem-solving, and change management skills.</li><li>
Demonstrate a professional and positive approach, self-motivated, team player, dynamic, creative with the ability to work on own initiatives.</li><li>
Passion for accuracy, detail, and style.
</li><li>Ability to manage multiple projects at a time.</li><li>
Understand how to create content for targeted audiences and evaluate its performance.</li><li>
Extensive knowledge of social media and emerging technologies.</li></ul><p><b>
ERGONOMIC REQUIREMENTS</b><b>:</b></p><p>
The functions of the position are usually performed sitting, but may require some amount of time standing. Some amount of stooping, kneeling, bending, crouching, lifting, walking, carrying and other movements may be required. Tasks involving working on a computer keyboard, computer software applications, and calculator, involve extensive wrist and hand movements. All individuals are required to be able to perform these movements without significant risk of injury to themselves or others.</p><p><b>
QUALIFICATION STANDARDS</b></p><ul><li>
Bachelor's degree or higher in communications, marketing, English or a related field is required. A master's degree and/or a professional certification in marketing or public relations is preferred.</li><li>
At least two years of experience in marketing and/or communications in one or more of the following settings: education, not-for-profit, government, business and/or industry.
</li><li>A valid New York State driver's license is required that satisfies both university and insurance company underwriting rules and regulations for driving a motor vehicle.</li></ul></div>

ARK Middle East Event Management

<p>We are looking for a creative and results-driven <b>Digital Marketing &amp; Content Specialist</b> to take charge of our online presence. If you can <b>plan, run ads, shoot &amp; edit content, and bring fresh ideas</b> to life, we want you on our glam squad!</p><p><b>What you&rsquo;ll do:</b></p><ul><li>Freshers can also apply if you think you are skilled.</li><li>Plan engaging content calendars.</li><li>Shoot and edit videos/photos for Instagram, TikTok &amp; more.</li><li>Create eye-catching visuals and captions.</li><li>Track performance and grow our online community.</li><li>Run effective social media and Google ad campaigns.</li></ul><p><b>What we&rsquo;re looking for:</b></p><ul><li>Skills in photography/videography &amp; editing tools using camera or phone</li><li>Creative flair with knowledge of beauty/fashion trends.</li><li>Self-motivated and trend-savvy personality.</li></ul><p>&#10024; <b>Why Join Diva Salon?</b></p><ul><li>Be part of a stylish and dynamic beauty brand.</li><li>Competitive salary &amp; incentives.</li><li>Creative freedom to showcase your talent.</li></ul><p>Job Type: Full-time</p>

Content Creator

Keka HR Payroll Software

<div><div><b>About Keka:</b></div><br>
<div></div><ul><li>
We are B2B SaaS Platform pre-dominantly into the HR Space, helping companies and employees w.r.t time, attendance, performance management, payroll management, onboarding and hiring modules.</li><li>
This is one of those products which any HR would need to automate his/her process in any organization.</li><li>
8 years since we have entered the market, and we do have a client base of around 8500 at present domestically and now we are planning to expand to the US Market</li><li>
Some of our clients are OYO, RR, Dream11, One+, shadi.com and so on. We have recently received Series funding of $57 million as well which is highest in the SaaS world.</li></ul><div></div><div><b><br>
Few Key Achievements:</b></div><br>
<div></div><ul><li>
Company Valuation: 200 million Approximately</li><li>
Annual Revenue as of 2024: 13-14 million USD.</li><li>
60-65% Year-on year growth</li><li>
Highest funding in the SaaS Space</li></ul><div></div><div><b><br>
Role Summary:</b></div><div></div><div><br>
We&rsquo;re hiring a Content Marketer within the Product Marketing team to own and deliver customer-first, product-focused content that drives awareness, adoption, and trust. You&rsquo;ll help us turn features into stories, customer use cases into proof, and launches into movements.</div><div>
You won&rsquo;t be writing blog fluff. You&rsquo;ll be telling meaningful stories - about how HR &amp; Ops professionals use our platform to solve real problems. You&rsquo;ll work closely with PMMs, Sales, Designers, and the Demand Gen team to bring this content to life across web, email, campaigns, and product.</div><div></div><div><b><br>
What You'll Do</b></div><br>
<div></div><ul><li>
Create crisp, clear, and creative content that supports our product positioning, launches, and lifecycle initiatives.</li><li>
Develop long-form and short-form assets: blog posts, landing pages, playbooks, email copy, video scripts, battlecards, customer stories, and internal docs.</li><li>
Partner with PMMs to translate complex product features into benefits users understand and value.</li><li>
Support content for product-led onboarding and lifecycle nudges (in-app/email).</li><li>
Collaborate with Visual Design to build content and creative workflows that deliver faster, higher-quality output.
</li><li>Coordinate with Demand Gen on campaign content, web SEO structure, and repurposing strategies.</li><li>
Evolve the brand voice of Keka to match our next stage of growth.</li></ul><div></div><div><b><br>
You Should Have</b></div><br>
<div></div><ul><li>
3 &ndash; 5 years of experience in SaaS/B2B content marketing or editorial roles.</li><li>
Ability to distill technical product concepts into engaging, jargon-free copy.</li><li>
A portfolio that shows clarity, creativity, and commercial alignment.</li><li>
Strong grasp of grammar, structure, and storytelling techniques.</li><li>
Experience working with PMMs, Product, or Design teams is a plus</li><li>
Basic SEO understanding, content briefs, and web UX familiarity.</li></ul><div></div><div><b><br>
Success Looks Like</b></div><div></div><div><br>
A strong Content Marketer in this role will consistently deliver impact across these dimensions:</div><div></div><div><b><br>
1. Customer &amp; Product Storytelling</b></div><ul><li>
Crafts stories that translate complex features into real-world outcomes, backed by customer insight.</li><li>
Publishes at least 1 customer-focused blog, use case, or success narrative per product/quarter in collaboration with PMMs.</li><li>
Launch content generates measurable impact on web or product marketing pages.</li></ul><div></div><div><b><br>
2. Lifecycle &amp; Adoption Impact</b></div><ul><li>
Delivers lifecycle email and in-app content that drives measurable lift in feature usage or module activation.</li><li>
Helps design multi-touch nurture series (email, web, in-product) that improve conversion to product usage or upsell attach.</li></ul><div></div><div><b><br>
3. Sales &amp; CX Content Utilization</b></div><ul><li>
Sales/CX use rates on core content assets (battlecards, feature sheets, talk tracks), as per OKRs.</li><li>
Supports the creation of content that reduces ramp time for Sales and Support by streamlining product education.</li></ul><div></div><div><b><br>
4. Brand &amp; Voice Consistency</b></div><ul><li>
Evolves and maintains a product marketing tone of voice that is consistent across launches, pages, and internal decks.</li><li>
Partners with Design to ship brand-aligned, high-conversion assets across owned channels.</li></ul><div></div><div><b><br>
5. Measurement &amp; Iteration</b></div><ul><li>
Regularly analyzes performance (CTR, CVR, scroll depth, bounce rate, in-app engagement) and iterates based on what content works.</li><li>
Runs quarterly retros on what content moved metrics and what didn&rsquo;t - creating a feedback loop with Product and GTM.</li></ul></div><div></div>

Content Marketer - Product Marketing

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Content Marketer - Product Marketing