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Giunti Psychometrics Türkiye

<div>
 Marketing Executive &ndash; Giunti Psychometrics Turkiye
 
 
 Location: Istanbul, Turkiye
 
 Department: Marketing
 
 Reports to: Marketing Director
 
 Employment Type: Full-time
 
 
 About Giunti Psychometrics
 
 Giunti Psychometrics is a leading international provider of psychological assessment tools and solutions, headquartered in Italy and operating in over 20 countries.
 
 We combine scientific excellence with innovation to help professionals, organizations, and institutions understand and develop human potential.
 
 Giunti Psychometrics is Pearson Assessments&rsquo; trusted partner for the adaptation and distribution of psychological assessments in selected countries, such as Turkiye.
 
 Building on this heritage, Giunti Psychometrics Turkiye offers high-quality psychological assessments &mdash; including WISC-IV and MMPI-2 &mdash; and delivers professional training programs for psychologists, clinics, and institutions across Turkiye.
 
 
 About the Role
 
 We are looking for a creative, data-driven, and proactive Marketing Executive to support the planning, execution, and optimization of marketing activities across our digital and offline channels.
 
 This role is ideal for someone who wants to work in a scientific yet dynamic environment, combining marketing strategy, digital performance, and creative communication to promote Giunti&rsquo;s assessments and training programs in Turkiye.
 
 The Marketing Executive will work closely with the Marketing Director, the Sales team, and Giunti&rsquo;s internal and global teams to help grow brand awareness, generate leads, and drive adoption of our psychological assessment tools.
 
 
 Key Responsibilities
 
 &bull; Assist in the planning and execution of marketing campaigns to promote Giunti&rsquo;s tests and training programs in the clinical, educational, and organizational sectors.
 
 &bull; Coordinate the creation and localization of content for the website, social media, newsletters, and digital ads.
 
 &bull; Support the management of Google Ads, social media ads, and email marketing campaigns &mdash; monitoring performance and optimizing results.
 
 &bull; Help maintain and update website content (product pages, banners, landing pages) through coordination with internal and global teams.
 
 &bull; Manage and segment contact databases and email lists using CRM tools (such as Brevo).
 
 &bull; Collaborate with the sales team to align lead generation, customer communication, and campaign follow-up.
 
 &bull; Support the organization of events, webinars, and product launches.
 
 &bull; Track and report on marketing KPIs, campaign performance, and website analytics.
 
 &bull; Conduct market and competitor research to identify trends and new opportunities.
 
 &bull; Liaise with Giunti Italy and Spain marketing teams to ensure brand consistency and alignment with international campaigns.
 
 
 Qualifications
 
 &bull; Bachelor&rsquo;s degree in Marketing, Communication, Psychology, or Business Administration.
 
 &bull; Minimum 2&ndash;4 years of experience in marketing, preferably in education, healthcare, or B2B sectors.
 
 &bull; Understanding of digital marketing concepts (SEO, SEM, social media, content, and email marketing).
 
 &bull; Strong communication and writing skills in Turkish and English.
 
 &bull; Excellent organizational skills and attention to detail.
 
 &bull; Creative mindset with analytical thinking &mdash; able to interpret data and translate it into actionable insights.
 
 &bull; Team player who can coordinate effectively between internal and global teams.
 
 
 Technical Skills
 
 &bull; Proficiency in Microsoft Office and Google Workspace tools (Docs, Sheets, Drive, Meet).
 
 &bull; Experience with CRM and email automation platforms (e.g., Brevo, HubSpot, Mailchimp).
 
 &bull; Familiarity with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
 
 &bull; Basic knowledge of Google Analytics (GA4) and website performance tracking.
 
 &bull; Experience with social media management tools (Meta Business Suite, Buffer, or Hootsuite).
 
 &bull; Knowledge of Canva or similar tools for preparing simple visual materials is a plus.
 
 
 What We Offer
 
 &bull; Opportunity to be part of a global leader in psychological assessment and human development.
 
 &bull; A creative, collaborative, and international work environment.
 
 &bull; Professional development and learning opportunities within a growing organization.
 
 &bull; Competitive salary and performance-based incentives.
 
 
 How to Apply
 
 If you are passionate about marketing, psychology, and innovation &mdash; and want to contribute to a mission-driven organization &mdash; we&rsquo;d love to hear from you.
 
 Please submit your CV and a short motivation letter via LinkedIn or to [isil.yildiz@giuntipsy.com], with the subject line &ldquo;Marketing Executive Application &ndash; Giunti Psychometrics Turkiye .&rdquo;
</div>

Marketing executive

Tatilsepeti

<div>
 
 
 About the Role
 
 
 
 As one of Turkey&rsquo;s leading online travel brands, Tatilsepeti is looking for a visionary Brand
 
 
 Manager to lead our brand strategy, elevate our market presence, and drive integrated
 
 
 communication projects across multiple channels.
 
 
 This role reports directly to the Marketing Director and is responsible for shaping the brand
 
 
 perception, managing strategic campaigns, and overseeing the marketing budget in line with
 
 
 the company&rsquo;s growth and profitability targets.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Develop, implement, and analyze the annual marketing strategy and integrated campaign calendar,
 </li>
 <li>
 Create compelling communication projects to strengthen the brand identity and perception,
 </li>
 <li>
 Manage influencer partnerships, digital collaborations, social media strategy, and content planning,
 </li>
 <li>
 Design and execute integrated campaigns across TV, digital, print, outdoor, and other relevant media channels,
 </li>
 <li>
 Plan product launches and collaborate closely with sales, CRM, and operational teams,
 </li>
 <li>
 Lead agency and supplier coordination for creative, media, and production needs,
 </li>
 <li>
 Conduct market research and competitive analysis to position the brand effectively,
 </li>
 <li>
 Manage and report on the overall marketing budget, ensuring efficient allocation and ROI,
 </li>
 <li>
 Align all marketing initiatives with the company&rsquo;s profitability and brand growth objectives.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business Administration, Communications, or a
 </li>
 <li>
 related field,
 </li>
 <li>
 Minimum 9 years of experience in marketing or brand management, preferably in
 </li>
 <li>
 tourism, e-commerce, or service sectors,
 </li>
 <li>
 Proven expertise in ATL, BTL, and digital campaign management,
 </li>
 <li>
 Strong background in brand strategy, communication planning, and content creation,
 </li>
 <li>
 Experience in budget and team management, with strong leadership and project
 </li>
 <li>
 coordination skills,
 </li>
 <li>
 Excellent analytical thinking and creative problem-solving abilities,
 </li>
 <li>
 Strong communication and stakeholder management capabilities,
 </li>
 <li>
 Fluent in Turkish; proficiency in English is preferred.
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 A key role in one of Turkey&rsquo;s most recognized travel brands,
 </li>
 <li>
 An inspiring and collaborative work environment,
 </li>
 <li>
 Hybrid work model and flexible structure,
 </li>
 <li>
 Exclusive holiday discounts and career development opportunities,
 </li>
 <li>
 A chance to shape the future of Tatilsepetis brand journey.
 </li>
 </ul>
 
 
 
 
 Ready to build the future of travel branding with us?
 
 
 Apply now and be part of our journey! ✈️
 
</div>

Brand Manager

Jolly Tur

<div>
 
 As Jolly Tur, the companion of holidaymakers and the permanent starting point of travelers, we have become the first brand that comes to mind when it comes to holiday, with 38 years of experience. We have won numerous awards in different fields so far. Some of those; We were selected as "Best Domestic Market Tour Operator" in 2010, "Best Travel Agency" in 2014, "Best Tourism Company Award" in 2016, and "Turkey's Best Outgoing Operator" in 2018. We achieved all this with our employees, our guests, our family.
 
 
 
 
 
 We would like you to know that we will be pleased to support you in improving yourself with various trainings in the tourism sector, to help you see the big picture by enriching your existing hotel and region knowledge, and to see you among us at Jolly Tur.
 
 
 
 
 
 Would you like to join our family to strengthen our strength, improve our understanding of service and make a difference?
 
 
 
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 <ul>
 <li>
 Analyze brand positioning and consumer insights,
 </li>
 <li>
 Shape and communicate our vision and mission,
 </li>
 <li>
 Translate brand elements into plans and go-to-market strategies,
 </li>
 <li>
 Manage a team of marketing people working on brand initiatives,
 </li>
 <li>
 Lead creative development to motivate the target audience to &ldquo;take action&rdquo;,
 </li>
 <li>
 Establish performance specifications, cost and price parameters, market applications and sales estimates,
 </li>
 <li>
 Measure and report performance of all marketing campaigns, and assess ROI and KPIs,
 </li>
 <li>
 Monitor market trends, research consumer markets and competitors&rsquo; activities,
 </li>
 <li>
 Oversee new and ongoing marketing and advertising activities,
 </li>
 <li>
 Monitor product distribution and consumer reactions,
 </li>
 <li>
 Devise innovative growth strategies,
 </li>
 <li>
 Align the company around the brand&rsquo;s direction, choices and tactics.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 Proven working experience as Brand Director or Head of Brand Marketing,
 </li>
 <li>
 Proven ability to develop brand and marketing strategies and communicate recommendations to executives,
 </li>
 <li>
 Experience in identifying target audiences and devising effective campaigns,
 </li>
 <li>
 Excellent understanding of the full marketing mix,
 </li>
 <li>
 Strong analytical skills partnered with a creative mind,
 </li>
 <li>
 Data-driven thinking and an affinity for numbers,
 </li>
 <li>
 Outstanding communication skills,
 </li>
 <li>
 Up-to-date with latest trends and marketing best practices,
 </li>
 <li>
 Degree in marketing or a related field.
 </li>
 </ul>
 
 
</div>

Brand Director

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Director
The Role
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
KEY RESPONSIBILITIES<ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul>
LEADERSHIP<ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul>
Skills required<ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul>
Desired<ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Manager

Mastercard

<div>Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we&rsquo;re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Creative Solutioning Director, Advisors Creative Desk
Overview 
The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally.
 
The Advisors Creative Desk (&ldquo;ACD&rdquo;) sits within Services organization and is responsible for ideating &amp; creating engaging, forward-thinking and creative marketing solutions for Mastercard clients.
 
The Solutioning vertical within ACD is focused on working closely with SBLs, Consumer Acquisition &amp; Engagement (CA&amp;E) product and commercialization leads, and Marketing Services leads to define the client opportunities for new CA&amp;E engagements, securing business growth. The Solutioning vertical supports in driving more value through Creative-powered Marketing Services solutions for clients and identifying new incremental revenue generating opportunities to grow the overall profitability of the business, driving 3rd party cost avoidance. 
 
&#61692; Are you driven by being a part of a newly set up business and driving its success?
&#61692; 
Have you managed and influenced client and internal stakeholders? 
&#61692; Are you comfortable with interpreting data in identifying opportunities for growth? 
 
Role 
 
The Creative Solutioning role within ACD focus on ensuring Mastercard&rsquo;s in-house creative services are scoped and positioned effectively for client needs, avoiding third-party cost exposure, and creating smooth entry points into new areas for our services. The role is also responsible for composing customized solutions for key clients to include creative solutions as part of a broader Mastercard Services bundle. 
 
<ul><li>Serve as the lead of EMEA Creative Solutioning vertical in driving the overall growth, positioning, and adoption of ACD services across the region.</li><li>Lead the scoping of project briefs from Marketing Services and other internal stakeholders, defining deliverables, timelines, and costings to ensure alignment and prevent third-party cost exposure.</li><li>Act as a core partner with Marketing Services and Sales, bridging among other internal teams and clients when required, ensuring alignment and smooth project setup from the outset.</li><li>In tandem with Creative Strategists: review, analyze and present clear and strategic recommendations to deliver result-driven marketing solutions powered by creatives.</li><li>Support ACD&rsquo;s entry into new markets by shaping engagement strategies, monitoring early project execution, and embedding ACD as a trusted partner in these regions.</li><li>Prepare and deliver monthly stakeholder reports that combine quantitative metrics with qualitative updates (e.g., case studies, internal initiatives) to showcase ACD&rsquo;s impact and progress.</li><li>Support ACD EEMEA Leadership on strategic initiatives such as internal enablement, awareness campaigns, and process improvements that elevate ACD&rsquo;s integration within Mastercard.</li></ul> 
All About You 
<ul><li>Customer-Centric Approach: Skilled at understanding customer needs and translating them into actionable creative scopes, ensuring alignment between ACD&rsquo;s services and customer expectations.</li><li>Marketing Expertise: Knowledgeable in integrated marketing campaigns that drive brand awareness and customer engagement, with a focus on digital marketing campaigns.</li><li>Stakeholder Engagement: Experienced in working collaboratively with cross-functional teams, building trust and alignment.</li><li>Analytical &amp; Insight-Driven: Adept at identifying opportunities and evaluating where creative support can add value; able to distill complex information into clear recommendations for inclusion in client scopes.</li><li>Strategic Market Mindset: Forward-looking and adaptable, with the ability to anticipate challenges in new markets, shape engagement strategies, and ensure smooth delivery of first-wave projects that establish ACD credibility.</li><li>Reporting &amp; Storytelling: Strong ability to analyze and synthesize quantitative results and qualitative case studies into clear, compelling updates for senior stakeholders, highlighting impact and opportunities.</li><li>Process-Oriented &amp; Improvement Focused: Skilled in synthesizing project learnings, monitoring performance, and recommending improvements that strengthen efficiency, visibility, and long-term positioning.</li><li>Collaborative Builder &amp; Innovator: Future-focused, with a growth mindset and cross-cultural adaptability; enthusiastic about co-creating with teams across APAC and elevating ACD&rsquo;s role in Mastercard&rsquo;s broader ecosystem.</li><li>Language: Fluency in English</li></ul>
Corporate Security Responsibility 
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:<ul><li>
Abide by Mastercard&rsquo;s security policies and practices;</li><li>
Ensure the confidentiality and integrity of the information being accessed;</li><li>
Report any suspected information security violation or breach, and</li><li>
Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.</li></ul></div>

Creative Solutioning Director, Advisors Creative Desk

Doktar Technologies

<div>
 
 Doktar Technologies is a leading Agritech company, headquartered in the Netherlands with offices in Amsterdam, Istanbul, and Izmir. Doktar develops cutting-edge hardware, software, and sustainability projects programs that empower multinational companies, and farmers to make data-driven decisions. Leveraging IoT, remote sensing, machine learning, and artificial intelligence, Doktar drives smarter and more sustainable agri-food value chain &mdash; enabling healthier, more accessible food, supporting regenerative farming, and helping combat climate change.
 
 
 
 
 
 We are looking for a
 
 dynamic and ambitious Marketing Lead
 
 who shares this passion for sustainability and innovation, and who is eager to make a real impact. The ideal candidate will develop and execute Doktar&rsquo;s marketing strategy, lead the team, and deliver outstanding results across our global marketing efforts.
 
 
 
 
 
 
 Roles &amp; Responsibilities
 
 
 <ul>
 <li>
 Provide guidance to marketing team members by evaluating and developing marketing strategies.
 </li>
 <li>
 Develop and execute strategies to build brand awareness in target markets and drive product penetration.
 </li>
 <li>
 Create and implement marketing action plans for each product and business line.
 </li>
 <li>
 Lead marketing communications, event marketing, and social media activities.
 </li>
 <li>
 Analyze, optimize, and expand digital and performance marketing activities.
 </li>
 <li>
 Oversee and continuously improve SEO and content marketing efforts for each of our brands.
 </li>
 <li>
 Manage marketing budgets effectively and ensure strong ROI.
 </li>
 <li>
 Build, coach, and inspire a high-performing marketing team.
 </li>
 <li>
 Act as a hands on role model for the team.
 </li>
 <li>
 Communicate marketing plans and progress clearly across the organization.
 </li>
 </ul>
 
 
 
 
 
 Key Skills &amp; Qualifications
 
 
 <ul>
 <li>
 
 5+ years of relevant experience
 
 in developing and executing marketing plans, leading campaigns, and owning product or brand performance.
 </li>
 <li>
 
 Fluent written and spoken English
 
 (native-like proficiency).
 </li>
 <li>
 Excellent communication, storytelling, and presentation skills.
 </li>
 <li>
 Strong ability in strategic thinking, problem-solving, and structured execution.
 </li>
 <li>
 Demonstrated leadership potential with the ability to inspire and coordinate cross-functional teams.
 </li>
 <li>
 Energetic and results-driven, with a hands-on approach to getting things done.
 </li>
 <li>
 Able to adapt quickly and thrive in a dynamic, start-up environment.
 </li>
 <li>
 Self-motivated, ambitious, and eager to prove oneself through measurable achievements.
 </li>
 <li>
 Well-organized, analytical, and detail-oriented with a passion for creativity and impact.
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 A highly responsible and rewarding position in a young, interdisciplinary team.
 </li>
 <li>
 Participation in global-scale programs.
 </li>
 <li>
 Opportunities for professional growth and leadership development.
 </li>
 <li>
 Hybrid work model (3 days on-site).
 </li>
 <li>
 Company share options.
 </li>
 <li>
 Private health insurance covering family members under 22 years.
 </li>
 <li>
 Monthly meal vouchers.
 </li>
 <li>
 Performance-based annual bonuses.
 </li>
 </ul>
</div>

Marketing Lead

Study Now

<div>Directly reporting to the Marketing Manager 
About Us: 
Study Now is a leading education consultancy firm, dedicated to assisting students in finding the best study opportunities worldwide. We work closely with universities, colleges, and other educational institutions to facilitate the recruitment and admission process. We are committed to providing personalized support and guidance to our clients, ensuring they make informed decisions about their academic and career paths. 
This role is perfect for a marketing generalist who enjoys wearing many hats. From running social media pages and Meta ads to planning events and digging into local market research, you&rsquo;ll be the go-to person keeping our marketing activities in Turkey running smoothly. It&rsquo;s a role for someone proactive and versatile who can dive in without much hand-holding, stay aligned with our brand values, and bring fresh ideas to the table. You&rsquo;ll be working fully onsite in Istanbul and reporting directly to the Marketing Manager in the head office and collaborating with other marketing team members in other regions. 
Main activities and responsibilities
<ul><li> Social Media &amp; Advertising: Manage and grow Study Now&rsquo;s Turkey social media presence, including Facebook, Instagram, and TikTok. Run Meta &amp; TikTok ad campaigns tailored to the Turkish market and report on performance metrics.</li></ul>
<ul><li> Event Planning &amp; Execution: Plan, coordinate, and deliver local events such as student fairs, expos, and community meet-ups. Ensure events align with brand goals and generate measurable leads.</li></ul>
<ul><li> Market &amp; Competitor Research: Conduct ongoing market research into trends, competitor activity, and student preferences in Turkey to inform campaign strategies.</li></ul>
<ul><li> Campaign Management: Plan, launch, and optimize multi-channel campaigns to increase awareness and applications for our partner universities.</li></ul>
<ul><li> Local Liaison: Act as the primary marketing contact for the Turkey office, maintaining effective communication between the local team and the global marketing department.</li></ul>
<ul><li> Reporting &amp; Analytics: Provide monthly reports on marketing performance, lead generation, and ROI to management.</li></ul> 
Additional Key Requirements: 


Leadership and Management Skills:
<ul><li>Ability to take initiative, work independently, and manage multiple priorities.</li></ul>
<ul><li>Strong problem-solving and decision-making skills to deliver effective marketing outcomes.</li></ul>

International and Cross-Cultural Experience:
<ul><li>Understanding of Turkish student recruitment trends and cultural nuances.</li></ul>
<ul><li>Ability to adapt global campaigns to the local market context.</li></ul>

Data-Driven and Analytical Approach:
<ul><li>Proficiency in tracking and interpreting campaign analytics.</li></ul>
<ul><li>Ability to make data-informed decisions to improve future campaigns.</li></ul>

Technology and Marketing Systems:
<ul><li>Proficiency in social media ad managers and analytics tools.</li></ul>
<ul><li>Experience using CRM tools or lead management systems (preferred).</li></ul>
<ul><li>Familiarity with essential tools like Meta business suite, Elastic ESP, Monday.com, Zapier, Adobe Creative Cloud All Apps, Microsoft 365, etc.</li></ul>

Ethical Standards and Confidentiality:
<ul><li>High level of professionalism in handling sensitive student information.</li></ul>
<ul><li>Commitment to brand integrity and data protection.</li></ul>

Communication and Influencing Skills:
<ul><li>Strong verbal and written communication skills in English (compulsory) and Turkish language.</li></ul>
<ul><li>Ability to craft compelling content, build relationships, and represent the brand confidently in public forums.</li></ul> 
Person Specification<ul><li> 
Minimum of 3&ndash;4 years of experience in a marketing executive role.</li></ul><ul><li> 
Demonstrated experience in digital marketing, social media management, and event coordination.</li></ul><ul><li> 
Strong understanding of higher education marketing (advantageous).</li></ul><ul><li> 
Excellent interpersonal and organisational skills with the ability to manage multiple deadlines.</li></ul><ul><li> 
Fluency in English and Turkish; additional languages are a plus.</li></ul> 
Special requirements

Able to undertake duties at different premises. Flexibility to work outside of normal office hours to effectively support the company&rsquo;s operations and events. 
Travel may be required in order to attend conferences, events, new projects and effectively represent the Company in key networks. 
Expectations of all staff 
Professional standards

All staff employed by Study Now are expected to exhibit high professional standards which promote and demonstrate the company&rsquo;s core values of Excellence, People Focused, Partnership Working, Fairness and Integrity. 
Equal Opportunities

All staff are expected to understand and enact the company&rsquo;s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the Equality Statement and core values. 
Dignity at work

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect.

The Company is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy. 
Citizenship

All staff are expected to adhere to good citizenship, being generous with help and support to others, collaborating with colleagues and working for the benefit of the University as a whole. Working to provide a positive student experience and achieving excellence in all the University&rsquo;s activities. 
This job description indicates the expectations of staff at this level. Job descriptions are not exhaustive, and you may be required to undertake other duties of a similar level and responsibility.</div>

Marketing Executive (Turkey)

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