marketing effectiveness manager

Snoonu

<div>
 <strong>
  🚀 Welcome to Your Next Adventure!
  <br/>
  <br/>
 </strong>
 As the Budget &amp; Marketing Investment Effectiveness Manager, you will serve as the strategic bridge between marketing strategy and financial execution. Your mission is to ensure the optimal allocation and utilization of marketing budgets across markets and channels &mdash; driving disciplined spending while maximizing return on investment (ROI).
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 You will use data-driven insights to enable smarter decision-making, enhance marketing efficiency, and strengthen the measurable impact of global marketing initiatives.
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 <br/>
 <strong>
  🛠 What You&rsquo;ll Get Your Hands On
  <br/>
  <br/>
 </strong>
 Budget Management &amp; Oversight:
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 <ul>
  <li>
   Consolidate, manage, and track marketing budgets across regions, ensuring alignment with strategic priorities.
  </li>
  <li>
   Lead the budget allocation process in collaboration with country marketing teams and headquarters stakeholders.
  </li>
  <li>
   Monitor budget execution, identify variances, and provide proactive recommendations for optimization or reallocation.
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   <br/>
  </li>
 </ul>
 <strong>
  ROI Analysis &amp; Performance Modeling
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  <br/>
 </strong>
 <ul>
  <li>
   Develop and maintain robust ROI (Return on Investment) frameworks to evaluate the effectiveness of marketing spend across channels, markets, and campaigns.
  </li>
  <li>
   Produce regular performance reports with insights into cost efficiency, scalability, and ROI trends.
  </li>
  <li>
   Partner with data and analytics teams to integrate advanced metrics and predictive modeling into budget planning and evaluation.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Cross-Functional Collaboration
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  <br/>
 </strong>
 <ul>
  <li>
   Work closely with the Finance team to ensure accurate budget forecasting, reporting, and compliance with financial policies.
  </li>
  <li>
   Collaborate with Procurement to streamline vendor processes, negotiate contracts, and ensure cost-efficient marketing partnerships.
  </li>
  <li>
   Serve as the key point of contact for marketing budget audits, financial reviews, and related compliance matters.
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   <br/>
  </li>
 </ul>
 <strong>
  Process Improvement
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 </strong>
 <ul>
  <li>
   Design and implement standardized processes for marketing budget requests, approvals, tracking, and post-campaign analysis.
  </li>
  <li>
   Develop tools and dashboards to enhance transparency, visibility, and accessibility of marketing budget and performance data across stakeholders.
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   <br/>
  </li>
 </ul>
 <strong>
  🧙&zwj;&male;️ The Magic You Bring
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  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s or Master&rsquo;s degree in Finance, Business, Economics, Data Analytics, or a related field.
  </li>
  <li>
   4&ndash;6 years of experience in marketing finance, budget management, ROI analysis, or business analytics, ideally within a global or multi-market organization.
  </li>
  <li>
   Strong proficiency in financial modeling and data analytics tools such as Excel, SQL, Tableau, Power BI, and budgeting software.
  </li>
  <li>
   Proven ability to collaborate effectively with cross-functional teams (Finance, Procurement, Marketing).
  </li>
  <li>
   Excellent communication skills with the ability to translate complex data into clear, actionable insights.
  </li>
  <li>
   Highly detail-oriented, organized, and proactive in identifying and solving problems.
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   <br/>
  </li>
 </ul>
 <strong>
  Inside Snoonu&rsquo;s Universe
  <br/>
  <br/>
 </strong>
 Snoonu is Qatar&rsquo;s homegrown Super App, reinventing daily life with blazing-fast delivery, ride-hailing, and shopping - all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
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 <strong>
  The Dream We&rsquo;re Chasing
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  <br/>
 </strong>
 To be the first Qatari Super App that propels the region and its community through innovation and technology. We envision a global expansion where what we do surpasses norms and limitations every time.
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 <strong>
  The Quest We&rsquo;re On
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  <br/>
 </strong>
 To radically transform how people live by leveraging technology to connect them with endless possibilities.
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 <strong>
  Our Everyday Superpowers
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 </strong>
 <strong>
  👥 Be Customer Obsessed:
 </strong>
 &ldquo;Focus on the customer and all else will follow.&rdquo;
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 <strong>
  💪 Act with Integrity:
 </strong>
 &ldquo;We are honest, ethical, and trustworthy in everything we do.&rdquo;
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 <strong>
  🧪 Be Curious and Creative:
 </strong>
 &ldquo;We constantly innovate and create solutions to bring a lasting positive impact.&rdquo;
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 🏅
 <strong>
  Lead by Example and Take Ownership:
 </strong>
 &ldquo;Be the change you want to see and take ownership.&rdquo;
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 <strong>
  🚀 Work Smart and Deliver Results:
 </strong>
 &ldquo;You can do more by doing less, better, and faster.&rdquo;
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 <strong>
  👨&zwj;💼 It's All About People:
 </strong>
 &ldquo;Be a team player; together we are stronger.&rdquo;
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 <strong>
  Perks &amp; Worklife Magic At Snoonu
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  <br/>
 </strong>
 <strong>
  🌐 Global Vibes &ndash;
 </strong>
 Collaborate with a worldwide crew.
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 <strong>
  🧠 Brain Boosters &ndash;
 </strong>
 Learning budgets, access to courses, and tools for your growth.
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 <strong>
  🚒 Builder&rsquo;s Playground &ndash;
 </strong>
 Own your tasks, own your path! We&rsquo;re big on autonomy.
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 🏝️
 <strong>
  Flexible Time Off &ndash;
 </strong>
 We take recharging seriously. Generous leave and wellness policies.
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 <strong>
  🛠️ Agile Everything &ndash;
 </strong>
 Scrum isn&rsquo;t a buzzword here. It&rsquo;s how we roll, from product to ops.
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 <strong>
  Beyond the Code: Giving Back Matters
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  <br/>
 </strong>
 We don&rsquo;t just build app. We&rsquo;re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we&rsquo;re always finding ways to do better&mdash;and we invite you to be a part of that mission.
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 <strong>
  Diversity Isn&rsquo;t Just a Buzzword
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  <br/>
 </strong>
 At Snoonu, fairness and inclusion are the foundation of everything we do. We&rsquo;re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
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 <strong>
  Let&rsquo;s Build the Future Together
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  <br/>
 </strong>
 Apply now to join a team where your contributions spark a change and your voice is heard. Let&rsquo;s make some magic together.
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 Stay in the loop&mdash;connect with us on LinkedIn!
</div>


Budget & Marketing Investment Effectiveness Manager

mazeed

<div>
 <strong>
  Company Description
  <br/>
  <br/>
 </strong>
 Are you ready to join a dynamic team that's transforming the way small businesses manage their finances? At mazeed, we're not just offering a service; we're providing a lifeline to micro and small-sized enterprises. Our multi-faceted platform is the key to helping these businesses keep their financial records in check, issuing invoices promptly, and making informed decisions. We're the trusted extension of their team, their Finance &amp; Accounting Department.
 <br/>
 <br/>
 Our core values of Integrity, People Growth, Customer Centric, Global Mindset, Innovation, and Adaptability are the foundation upon which we've built our success. We're not just looking for someone who can fill a role, but someone who can align with these values, adding their unique perspective to our team.
 <br/>
 <br/>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 The Performance &amp; Growth Marketing Manager will lead mazeed&rsquo;s marketing growth engine across the full customer lifecycle, from acquisition to activation, retention, and revenue expansion. This role combines strategic performance marketing with growth initiatives focused on user adoption, engagement, and lifetime value (LTV).
 <br/>
 <br/>
 Responsibilities:
 <br/>
 <br/>
 <ul>
  <li>
   Strategy &amp; Leadership
  </li>
  <li>
   Develop and execute a holistic growth and performance marketing strategy covering acquisition, activation, retention, and re-engagement.
  </li>
  <li>
   Own key growth metrics, including CAC, LTV, retention rate, activation rate, and active users.
  </li>
  <li>
   Work closely with the Content, Design, and Product teams to ensure alignment between marketing activities and business priorities.
  </li>
  <li>
   Lead, mentor, and develop the performance and growth marketing team.
  </li>
  <li>
   Acquisition &amp; Funnel Optimization
  </li>
  <li>
   Plan and manage digital campaigns across all paid channels (Google, Meta, LinkedIn, YouTube, etc.) to drive high-quality leads and sign-ups.
  </li>
  <li>
   Collaborate with the Sales and Product teams to ensure smooth handover and conversion tracking across the funnel.
  </li>
  <li>
   Continuously test and optimize creatives, targeting, landing pages, and conversion flows to maximize ROI.
  </li>
  <li>
   Growth &amp; Retention
  </li>
  <li>
   Build and manage user activation and engagement campaigns through email, in-app messages, and marketing automation.
  </li>
  <li>
   Partner with Customer Success and Product to identify user drop-off points and launch retention experiments.
  </li>
  <li>
   Launch cross-sell, upsell, and referral initiatives to increase user lifetime value (LTV).
  </li>
  <li>
   Data, Analytics &amp; Experimentation
  </li>
  <li>
   Own marketing dashboards and performance reports; monitor and analyze KPIs weekly and monthly.
  </li>
  <li>
   Design and execute A/B tests to validate hypotheses and drive continuous improvement.
  </li>
  <li>
   Leverage analytics tools (Google Analytics, HubSpot, etc.) to uncover insights and inform growth strategies.
  </li>
  <li>
   Cross-Functional Collaboration
  </li>
  <li>
   Collaborate with the Design and Content teams on messaging, storytelling, and creative optimization.
  </li>
  <li>
   Work with Partnerships and Communications to support co-marketing initiatives that boost reach and engagement.
  </li>
  <li>
   Align with Finance and Management on budgeting, forecasting, and ROI reporting.
   <br/>
   <br/>
  </li>
 </ul>
 Qualifications
 <br/>
 <br/>
 To be a successful candidate for this role and a start Performance Marketing &amp; Growth Manager, we will look for:
 <br/>
 <br/>
 <ul>
  <li>
   5+ years of experience in performance or growth marketing, preferably within SaaS, fintech, or B2B tech in GCC.
  </li>
  <li>
   Proven experience managing paid campaigns across Google Ads, Meta, LinkedIn, X, and Snapchat, and other digital platforms.
  </li>
  <li>
   Strong command of HubSpot, Google Analytics, Meta Business Suite is a must
  </li>
  <li>
   Hands-on experience with marketing automation and engagement tools like WebEngage, MoEngage, or similar.
  </li>
  <li>
   Solid understanding of tracking, attribution, and conversion optimization.
  </li>
  <li>
   Data-driven mindset with strong analytical and A/B testing skills.
  </li>
  <li>
   Excellent communication and collaboration skills &mdash; comfortable working with cross-functional teams (Content, Design, Product, Sales).
  </li>
  <li>
   Up-to-date with the latest trends and best practices in performance and growth marketing.
   <br/>
   <br/>
  </li>
 </ul>
 Additional Information
 <br/>
 <br/>
 If you're excited to embark on this journey with us, to be part of an innovative team that's changing the game for small businesses, we encourage you to apply. At mazeed, we don't just hire employees; we welcome team members who share our values and vision. Join us in making a real impact on the financial well-being of small enterprises while advancing your own career. Your success is our success, and together, we'll reach new heights in the world of finance and accounting.
 <br/>
 <br/>
 Join our mazeed Family and enjoy a comprehensive benefits package that includes competitive compensation, comprehensive health coverage, professional development opportunities, work-life balance initiatives, an inclusive company culture, and performance bonuses and incentives. We prioritize the well-being and growth of our employees and strive to create a supportive and rewarding work environment.
</div>


Performance and Growth Marketing Manager

MC Ledger

<div><b>Company Description</b><p><br>
Are you ready to join a dynamic team that's transforming the way small businesses manage their finances? At mazeed, we're not just offering a service; we're providing a lifeline to micro and small-sized enterprises. Our multi-faceted platform is the key to helping these businesses keep their financial records in check, issuing invoices promptly, and making informed decisions. We're the trusted extension of their team, their Finance &amp; Accounting Department.</p><p>
Our core values of Integrity, People Growth, Customer Centric, Global Mindset, Innovation, and Adaptability are the foundation upon which we've built our success. We're not just looking for someone who can fill a role, but someone who can align with these values, adding their unique perspective to our team.</p><b><br>
Job Description</b><p><br>
The Performance &amp; Growth Marketing Manager will lead mazeed&rsquo;s marketing growth engine across the full customer lifecycle, from acquisition to activation, retention, and revenue expansion. This role combines strategic performance marketing with growth initiatives focused on user adoption, engagement, and lifetime value (LTV).</p><p></p><p><br>
Responsibilities:</p><ul><li><p><b>
Strategy &amp; Leadership</b></p></li><li><p>
Develop and execute a holistic growth and performance marketing strategy covering acquisition, activation, retention, and re-engagement.</p></li><li><p>
Own key growth metrics, including CAC, LTV, retention rate, activation rate, and active users.</p></li><li><p>
Work closely with the Content, Design, and Product teams to ensure alignment between marketing activities and business priorities.</p></li><li><p>
Lead, mentor, and develop the performance and growth marketing team.</p></li><li><p><b>
Acquisition &amp; Funnel Optimization</b></p></li><li><p>
Plan and manage digital campaigns across all paid channels (Google, Meta, LinkedIn, YouTube, etc.) to drive high-quality leads and sign-ups.</p></li><li><p>
Collaborate with the Sales and Product teams to ensure smooth handover and conversion tracking across the funnel.</p></li><li><p>
Continuously test and optimize creatives, targeting, landing pages, and conversion flows to maximize ROI.</p></li><li><p><b>
Growth &amp; Retention</b></p></li><li><p>
Build and manage user activation and engagement campaigns through email, in-app messages, and marketing automation.</p></li><li><p>
Partner with Customer Success and Product to identify user drop-off points and launch retention experiments.</p></li><li><p>
Launch cross-sell, upsell, and referral initiatives to increase user lifetime value (LTV).</p></li><li><p><b>
Data, Analytics &amp; Experimentation</b></p></li><li><p>
Own marketing dashboards and performance reports; monitor and analyze KPIs weekly and monthly.</p></li><li><p>
Design and execute A/B tests to validate hypotheses and drive continuous improvement.</p></li><li><p>
Leverage analytics tools (Google Analytics, HubSpot, etc.) to uncover insights and inform growth strategies.</p></li><li><p><b>
Cross-Functional Collaboration</b></p></li><li><p>
Collaborate with the Design and Content teams on messaging, storytelling, and creative optimization.</p></li><li><p>
Work with Partnerships and Communications to support co-marketing initiatives that boost reach and engagement.</p></li><li><p>
Align with Finance and Management on budgeting, forecasting, and ROI reporting.</p></li></ul><b><br>
Qualifications</b><p><br>
To be a successful candidate for this role and a start Performance Marketing &amp; Growth Manager, we will look for:<br>
</p><ul><li><p>5+ years of experience in performance or growth marketing, preferably within SaaS, fintech, or B2B tech in GCC.</p></li><li><p>
Proven experience managing paid campaigns across Google Ads, Meta, LinkedIn, X, and Snapchat, and other digital platforms.</p></li><li><p>
Strong command of HubSpot, Google Analytics, Meta Business Suite is a must</p></li><li><p>
Hands-on experience with marketing automation and engagement tools like WebEngage, MoEngage, or similar.</p></li><li><p>
Solid understanding of tracking, attribution, and conversion optimization.</p></li><li><p>
Data-driven mindset with strong analytical and A/B testing skills.</p></li><li><p>
Excellent communication and collaboration skills &mdash; comfortable working with cross-functional teams (Content, Design, Product, Sales).</p></li><li><p>
Up-to-date with the latest trends and best practices in performance and growth marketing.</p></li></ul><b><br>
Additional Information</b><p><br>
If you're excited to embark on this journey with us, to be part of an innovative team that's changing the game for small businesses, we encourage you to apply. At mazeed, we don't just hire employees; we welcome team members who share our values and vision. Join us in making a real impact on the financial well-being of small enterprises while advancing your own career. Your success is our success, and together, we'll reach new heights in the world of finance and accounting.</p><p>
Join our mazeed Family and enjoy a comprehensive benefits package that includes competitive compensation, comprehensive health coverage, professional development opportunities, work-life balance initiatives, an inclusive company culture, and performance bonuses and incentives. We prioritize the well-being and growth of our employees and strive to create a supportive and rewarding work environment.</p></div>

Amazon.com

<div><h2 class="jobSectionHeader"><b>DESCRIPTION</b></h2><div>
Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long-term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day!<br>
<br>
The Advertiser and Marketing Performance team is responsible for driving accurate and scalable measurement processes that will enable Marketing and Program Managers to accelerate continuous improvement across our marketing channels and advancing Advertiser performance at scale by focusing on insights and analytics that unlock Advertiser success.<br>
<br>
As an economist on this team, you will:<br>
<ul><li>Apply your expertise in causal modeling and ML to develop systems that describe how Amazon&rsquo;s marketing campaigns impact customers&rsquo; actions</li><li>Design, execute, and analyze experiments to verify the efficacy of different scientific solutions in production</li><li>Establishing scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation</li><li>Work with marketing leadership to align our measurement plan with business strategy</li><li>Write code (Python, R, Scala, SQL, etc.) to obtain, manipulate, and analyze data</li><li>Apply statistical and machine learning knowledge to specific business problems and data.</li><li>Conduct written and verbal presentations to share insights to audiences of varying levels of technical sophistication.</li></ul></div><h2 class="jobSectionHeader"><b>
BASIC QUALIFICATIONS</b></h2><ul><li>PhD in economics or equivalent</li></ul><h2 class="jobSectionHeader"><b>
PREFERRED QUALIFICATIONS</b></h2><ul><li>Knowledge of data analysis languages (e.g., R, Stata, Python, etc.) or other statistical software</li><li>Experience in a postdoctoral position, consulting position, government position or academic research</li><li>Experience with SQL</li></ul><br>
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.<br>
<br>
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.<p><br>
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.</p><br>
USA, WA, Seattle - 129,200.00 - 174,700.00 USD annually</div><p></p>

Economist I, Advertising, Demand Generation, Marketing Effectiveness

El Momento Restaurant Lahore

<p><b>URGENT HIRING &ndash; Digital Marketing Team Lead (Performance Marketing Expert)</b></p><p><b>Location:</b> I-8, Islamabad<br/><b>Company:</b> Emeralds Media</p><p>Emeralds Media is looking for a <b>results-driven Digital Marketing Team Lead</b> with strong expertise in <b>Performance Marketing, SEO, and Website Management</b>.</p><p>We are seeking a strategic thinker who can lead digital operations, scale paid campaigns, optimize website performance, and drive measurable growth.</p><p>Position Overview</p><p>The ideal candidate will manage multi-channel performance campaigns, oversee SEO strategies, supervise digital teams, and ensure our websites deliver seamless user experience with high conversion rates.</p><p>Key Responsibilities</p><p>Lead and optimize paid campaigns (Google Ads, Meta Ads, YouTube, LinkedIn)<br/>Develop and execute advanced SEO strategies (On-Page, Off-Page &amp; Technical SEO)<br/>Manage website performance, UI/UX improvements &amp; backend coordination<br/>Monitor ROI, conversions &amp; campaign analytics with detailed reporting<br/>Implement A/B testing &amp; Conversion Rate Optimization (CRO)<br/>Supervise digital marketing team &amp; coordinate with developers<br/>Stay updated with latest digital trends &amp; advertising policies</p><p>Required Skills</p><p>Strong command of Google Ads, Meta Business Suite, Google Analytics &amp; GTM<br/>Expertise in SEO tools (SEMrush, Ahrefs, etc.)<br/>Experience with CMS platforms (WordPress, Shopify, Webflow)<br/>Strong analytical &amp; data interpretation skills<br/>Leadership &amp; project management expertise<br/>Basic knowledge of HTML/CSS (Preferred)</p><p>Qualifications</p><p>Bachelor&rsquo;s / Master&rsquo;s in Marketing, Business, CS or related field<br/>Minimum 5 years of digital marketing experience (2+ years in leadership role)<br/>Proven track record in scaling paid campaigns &amp; improving website performance</p><p><b>How to Apply:</b><br/>Send your CV &amp; Portfolio to: <b>Kiran@sheikhsaleemgroup.pk</b><br/>Or WhatsApp your resume at: <b>03135417178</b></p><p>Join Emeralds Media and lead high-impact digital growth strategies!</p><p>Job Type: Full-time</p><p>Work Location: In person</p>

Performance marketer team lead

Cincinnati Museum Center & National Underground Railroad Freedom Center

<div></div><div><div><b>Manager, Marketing &amp; Communications</b></div>
<div><b>National Underground Railroad Freedom Center</b></div>
<div><br>
Reports to: Senior Director, Marketing &amp; Communications<br>
</div><div>Work Location:</div>
<div>National Underground Freedom Center</div>
<div>50 E Freedom Way</div>
<div>Cincinnati, Ohio 45202</div>
<div></div><div>Work Hours:</div>
<div>Full Time, Exempt Status</div>
<div></div><div>Salary:</div>
<div>$50,000</div>
<div></div><div>Job Overview:</div>
<div>The Manager, Marketing &amp; Communications, is responsible for supporting the development and execution of marketing, communication and promotional campaigns. The manager will work with internal and external partners to create and execute marketing materials that drive revenue and brand reputation goals.</div>
<div></div><div>The manager will develop digital advertising assets to maximize marketing budget and outreach with results-driven strategies. The manager will work within the department budget and messaging calendar, leveraging available digital, social, web and media assets to increase awareness, build brand reputation and drive revenue streams, including ticket, program and Membership sales. A major part of this role will be connecting disparate systems and data sources together to help the marketing team and broader organization understand the effectiveness of marketing tactics across channels and audiences. Additionally, this member will contribute to the many ways the Freedom Center engages audiences across print and digital media, which includes website maintenance and content, social media planning and publication, earned media and paid advertising.</div><br>
<div></div>
<div></div><div>Requirements (Education, Experience, Licensure, Certification):</div>
<ul><li>2-4 years&rsquo; experience in marketing, communications or PR</li></ul>
<ul><li>Degree from accredited college or university; degrees in Marketing, Communications, and adjacent multimedia or digital studies preferred</li></ul>
<ul><li>Excellent storyteller with a focus on pinpointing and delivering key messages</li></ul>
<ul><li>Experience managing digital ads</li></ul>
<ul><li>Experience working with email marketing systems and content management systems</li></ul>
<ul><li>Experience in Google Analytics Suite and sharing data and action items across teams</li></ul>
<ul><li>Excellent written and oral communications skills</li></ul>
<ul><li>Effective collaborator with a commitment to institutional success by working across departments to achieve goals</li></ul>
<ul><li>High sense of urgency and adept at working in fast-paced, deadline-driven environment</li></ul>
<ul><li>Personal commitment to accountability, taking pride in your work</li></ul>
<ul><li>Strong commitment to diversity, equity and inclusion</li></ul>
<ul><li>Nonprofit or museum experience a plus</li></ul>
<ul><li>Multimedia design skills a plus</li></ul>
<ul><li>HTML/CSS experience a plus</li></ul>
<div></div><div>Essential Duties:</div>
<div><b>Content Strategy &amp; Creation (33%)</b></div>
<ul><li>Contribute to overall marketing strategy by contributing new ideas, planning for effective execution and developing new audiences across print and digital media.</li>
<li>Assist with execution of tactics across overarching marketing, exhibition and program calendars.</li>
<li>Capture stories and images to tell the Freedom Center&rsquo;s story across multiple print and digital channels.</li>
</ul><div><b>Analytics, Reporting, and Continuous Improvement (33%)</b></div>
<ul><li>Produce regular reporting on Google Analytics, Google Ads and surveys to benchmark institutional goals</li>
<li>Leverage data across departments to cultivate shared understanding of marketing tactic effectiveness across audiences.</li>
<li>Track and report on email, social media and other digital metrics to quantify and refine message effectiveness.</li>
<li>Manage and update email audience lists and target segments</li>
</ul><div><b>Digital Marketing: Web, Email and SEO (34%)</b></div>
<ul><li>Maintain and update freedomcenter.org in partnership with other marketing team members</li>
<li>Write, design and distribute email communications to Freedom Center audience lists.</li>
</ul>
<div></div><div>Cincinnati Museum Center and the National Underground Railroad Freedom Center are proud to be Equal Opportunity Employers. We do not discriminate against any applicant or employee based upon race, religion, color, national origin, sex, gender (including pregnancy, childbirth, breast feeding, or related medical conditions), sexual orientation, gender identity, gender expression, age, disability, genetic information, military status, veteran status, or any other status or characteristic protected by law.</div>
<div></div><div>Please apply at https://www.cincymuseum.org/jobs or email resume to HR@cincymuseum.org <b><i>PLEASE SUBMIT (1) COVER LETTER, (2) RESUME AND (3) WRITING SAMPLES ARE APPRECIATED (UNDER &quot;OTHER&quot;)</i></b></div></div>

Manager, Marketing & Communications

The St Louis Black Repertory Company

<p><b>MARKETING MANAGER</b></p><p>Position Overview: The Marketing Manager is a key role in the organization and has responsibility for implementing an effective, integrated comprehensive audience development and marketing strategy in collaboration with senior leadership and the artistic and administrative team. The Manager will report to the Director of Advancement and Strategic Initiatives and will work in collaboration with the staff to oversee the development and implementation of TBR&rsquo;s marketing and audience development strategy, including print and electronic media, i.e. website, social media, newsletters, and presentations.</p><p>The Manager will be the creative and organizational lead behind initiatives designed to grow audiences and increase earned revenue by leveraging marketing channels and key local, regional and national partnerships. The goal: to develop and implement a comprehensive strategy and innovative partnership initiatives to promote performances, classes/camps, and special events and broaden the organization&rsquo;s impact, grow our audience, and fulfill our mission.</p><p>Key duties include:</p><p>● Create and manage a marketing calendar including advertising and digital strategies</p><p>● Manage day-to-day activity, relationships and contracts with marketing/branding firms, consultants, and freelance designers/vendors</p><p>● Regularly review and analyze: progress toward revenue goals, audience segmentation and development tactics, and overall market reach and program participation</p><p>● Coordinate strategies and implement promotional, marketing and patron engagement initiatives related to branding, messaging, and fundraising</p><p>● Create and implement a group sales program focused on activating mutually beneficial engagement between the Company and groups</p><p>Working closely with the team to:</p><p>● Maximize the effectiveness of the social media platforms, organization website, and print communications to support programs/events to align with strategies and brand</p><p>● Develop ties and seek partnerships with key arts, social, and education stakeholders, that will increase participation in programs and community engagement to advance our mission and vision, broaden awareness of our programs and priorities, and increase the visibility across key stakeholder audiences</p><p>● Collect metrics for use in evaluation and determining effectiveness of marketing strategies and promotions</p><p>● Represent the organization in the community and be an advocate</p><p>● Shape earned revenue goals as part of the organizational budgeting process</p><p>Qualifications</p><ul><li>Bachelor's degree or experience in a related field;</li><li>Passion for arts, arts education, and community-based work</li><li>3+ years of professional work experience in arts marketing and/or communication;</li><li>Excellent writing, editing, and communication skills;</li><li>Ability to work constructively with a variety of constituents, and a personable, diplomatic work style;</li><li>Strong work ethic, critical and creative thinking ability, and problem solving skills;</li><li>Ability to meet deadlines.</li></ul><p>Pay: $45,000.00 - $50,000.00 per year</p><p>Work Location: Hybrid remote in St. Louis, MO 63130</p>

Marketing Manager

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