marketing lead

Talha Bin yaseen

Our Client is seeking a data-obsessed and creative Marketing Team Lead to own our marketing strategy and execution. You will be responsible for planning, managing, and optimizing multi-channel marketing campaigns that generate demand, accelerate lead generation, and drive revenue. This is a hands-on leadership role where you will both develop high-level strategy and roll up your sleeves to execute alongside your team.Key Responsibilities:<ul><li>Strategy &amp; Planning: Develop and execute a comprehensive, multi-channel marketing strategy aligned with business goals to increase brand awareness, generate qualified leads, and support sales growth.</li><li>Campaign Management: Lead the end-to-end execution of marketing campaigns across digital channels (e.g., Paid Social, SEM, Email, SEO, Content) and potentially offline channels.</li><li>Team Leadership: Manage, mentor, and inspire a small but mighty marketing team (e.g., content creator, digital marketer), fostering a culture of testing, learning, and excellence.</li><li>Budget Management: Own the marketing budget, allocate spend effectively across channels, and ensure a strong return on investment (ROI).</li><li>Analytics &amp; Reporting: Monitor, analyze, and report on campaign performance and KPIs (e.g., CPL, CAC, ROAS, MQLs) to stakeholders. Use data to derive insights and continuously optimize for better results.</li><li>Cross-Functional Collaboration: Work closely with Sales, Product, and Design teams to ensure alignment on goals, messaging, and lead handoff processes.</li><li>Martech Management: Oversee and optimize our marketing tech stack (e.g., CRM, automation platform, analytics tools).</li></ul>What We're Looking For (Qualifications):Required:<ul><li>5+ years of experience in marketing, with 2+ years in a hands-on leadership or team management role.</li><li>Proven track record of planning and executing successful, ROI-positive marketing campaigns across multiple channels (e.g., Facebook/Instagram Ads, Google Ads, Email Marketing, SEO).</li><li>Strong experience with marketing analytics and data-driven decision making (Google Analytics, CRM data, etc.).</li><li>Excellent leadership, communication, and project management skills.</li><li>Experience managing a marketing budget.</li></ul>Preferred (Nice-to-Haves):<ul><li>Experience in the fashion industry.</li><li>Expertise with marketing automation platforms (e.g., GoHighlevel, HubSpot, Marketo).</li><li>Experience with a CRM like Salesforce.</li><li>Strong copywriting or content strategy skills.</li></ul>Job Type: Full-timeWork Location: Remote

Marketing Lead

SI GLOBAL SOLUTIONS LLC

SI Global Solutions Pvt. Ltd. is Pakistan&rsquo;s fastest-growing systems integrator and digital transformation company, delivering solutions in smart cities, cybersecurity, data centers, cloud services, AI, and enterprise IT infrastructure.Job Summary:We are seeking an experienced and data-driven Performance Marketing Lead to strategize, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate will have a strong analytical mindset, a deep understanding of digital ad platforms, and a proven ability to drive measurable business results through performance-based marketing initiatives.Key Responsibilities:<ul><li>Develop, implement, and manage comprehensive performance marketing strategies to achieve lead generation and revenue goals.</li><li>Plan and execute paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, YouTube, and other digital networks.</li><li>Manage campaign budgets, bids, and performance metrics to maximize ROI.</li><li>Conduct A/B testing of creatives, ad copies, and landing pages to continuously improve conversion rates.</li><li>Collaborate with content, design, and analytics teams to align marketing efforts with overall brand objectives.</li><li>Monitor campaign performance using tools like Google Analytics, Google Tag Manager, and Data Studio, providing detailed performance reports and insights.</li><li>Optimize marketing funnels and user journeys to enhance conversion performance.</li><li>Stay up to date with the latest digital marketing trends, technologies, and best practices.</li><li>Lead, mentor, and guide junior members of the digital marketing team (if applicable).</li></ul>Requirements:<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business, or a related field.</li><li>Minimum 4&ndash;6 years of hands-on experience in performance or growth marketing roles.</li><li>Proven success in managing and optimizing paid campaigns for B2B or B2C industries.</li><li>Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other ad platforms.</li><li>Strong analytical and quantitative skills with proficiency in Excel, Google Analytics, and data visualization tools.</li><li>Experience with marketing automation, tracking tools, and CRM integration (HubSpot, Zoho, etc.).</li><li>Strong communication, project management, and leadership skills.</li></ul>What We Offer:<ul><li>Competitive salary and performance-based bonuses</li><li>Medical Insurance and Hospitalization</li><li>A collaborative and innovative work environment</li><li>Professional growth and development support</li></ul>Job Type: Full-timeWork Location: In person

Performance Marketing Lead

HR Ways

About the job Senior Marketing LeadAbout the job: Senior Marketing LeadClient company introduction:About Company:The enterprise SaaS platform powering faster, smarter, and more profitable used equipment sales.&#65279;Job Description:We are specifically looking for someone with experience in both small and large organizations, ideally within the technology sector. A strong background in B2B and SaaS marketing is essential, as is the ability to lead cross-functional collaboration across product, sales, and leadership teams. The candidate will be responsible for managing all areas of the marketing mix, including public relations, digital and social campaigns, corporate events, performance marketing, and complete campaign life cycles. They will also be expected to set and monitor KPIs, take ownership of marketing budgets, and identify new growth opportunities across platforms and channels.Job Description &amp; Key Responsibilities:<ul><li>Develop and execute a comprehensive marketing strategy across digital, social, PR, events, and performance channels to drive traffic, leads, and conversions.</li><li>Lead demand generation using Account-Based Marketing, SEO, SEM, paid media, email, events, and referral programs.</li><li>Create high-quality content (blogs, ad copies, organic posts) that resonates with target audiences and elevates company's brand presence.</li><li>Own and manage the full marketing funnel from website optimization and paid campaign management to lead nurturing and analytics.</li><li>Analyze KPIs and ROI using analytics tools; leverage insights to iterate, improve, and scale growth initiatives.</li><li>Build and manage the marketing tech stack (HubSpot, automation tools, analytics, testing platforms) for maximum efficiency and scalability.</li><li>Collaborate cross-functionally with sales, product, and leadership teams to align marketing with business goals.</li><li>Oversee agencies, freelancers, and budgets to deliver measurable outcomes.</li><li>Stay ahead of industry trends, competitor activities, and emerging technologies to maintain a leading position as a market leader.</li><li>Foster a culture of experimentation, innovation, and data-driven decision-making.</li></ul>Key Skills / Experience and Qualifications:<ul><li>8+ years of marketing experience, including 3+ years in a leadership role.</li><li>Proven track record in B2B marketing, preferably within SaaS, online marketplaces, or technology companies.</li><li>Expertise in performance marketing (SEO, SEM, paid campaigns), demand generation, and brand building.</li><li>Strong copywriting and storytelling skills for multi-channel campaigns.</li><li>Proficient in analytics and data-driven decision-making to optimize campaigns and performance.</li><li>Hands-on experience with HubSpot (or similar CRM/automation tools) and growth marketing tech stacks.</li><li>Track record of working with small &amp; large organizations.</li><li>Strategic and execution-focused leader who can manage ambiguity, lead teams, and deliver results.</li><li>Experience managing agencies, freelancers, and cross-functional teams.</li></ul>Portfolio:If available, please provide a link or attach a portfolio showcasing your work.Experience:8+ yearsWork Timings:10:00 AM 7:00 PMWork Mode:Onsite KarachiWork Days :Monday- Friday&#65279;About HR Ways: &#65279;&#65279; &#65279;&#65279;&#65279;About HR Ways: HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983az to stay updated or visit www.hrways.co to know more.Job Type: Full-timePay: Rs500,000.00 per monthWork Location: In person

Senior Marketing Lead

Roche

<div>At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.<div>
The Position</div>
We are seeking a Marketing Lead who will report to the Marketing and Customer Engagement Head and be responsible for the Ophthalmology area.
As a Marketing Lead, your mission is to create value through meaningful benefits for patients, the business, external stakeholders, and health systems. By working with patient journey partners (PJPs) and healthcare system partners (HSPs), value can be added in various ways, such as product innovation, treatment pathway design, a new patient service, technologies/capabilities that improve operational efficiency, global knowledge sharing, or external collaboration.
Responsibilities:<ul><li>
Develop specific marketing strategies for therapeutic areas within the organization, working together cross-functionally with Medical and Access Leads.</li><li>
Build and implement an effective plan for Omnichannel engagement via leveraging different channels and tools. Focus on building Omnichannel capabilities internally and externally to provide meaningful customer experiences that add value to patients, collaborating closely with the Digital team.</li><li>
Manage P&amp;L to ensure resources are utilized effectively and in accordance with the business outcomes</li><li>
Ensure continuous sales and logistics forecasting, working closely with the PJPs and Finance team.</li><li>
Interpret and translate scientific data into commercial implications, analyze data, and make strategic recommendations.</li><li>
In case of new launches, build and propose a suitable Go-to-Market Strategy via defining pricing, distribution channels, and sales strategies, working with Access and Launch Excellence Leads.</li><li>
Provide marketing insight and direction to optimize new product launches and monitor budget and expenditures.</li><li>
Participate in national and international congresses, scientific meetings, and global implementation/update meetings to keep the knowledge updated for commercialization strategies.</li><li>
By overseeing the patient journey in its entirety, act as a system thinker with the ability to identify shared purpose among stakeholders and contribute to creating value to the patient journey through supporting and enabling the PJPs in implementing successful projects for the ecosystem in line with Roche Code of Conduct and principles.</li><li>
Working beyond the local organization, align and collaborate with broader networks, provide support to global networks and other affiliates, and be accountable for ensuring collaboration with the networks and local leads to identify new opportunities, initiatives, and solutions to answer stakeholder needs and to drive value for the patients.</li><li>
Prepare and update the training materials and provide internal education and training programs to the customer engagement teams and other lead roles in the affiliate when necessary.</li><li>
Generate mar-com strategies working together with the communication department. Support the PJPs in setting the Therapeutic Area or other communication strategy and creation/adaptation of local Therapeutic Area messages, materials, and communication content for digital platforms.</li></ul>
Mindset and Behaviours:<ul><li>
We Before Me Mindset: Strong entrepreneurial mindset with outstanding partnering capabilities (coaching, consulting, ability to deeply listen, question, and understand)</li><li>
Growth mindset, able to learn and unlearn quickly, take risks and experiment, and contribute to the learning cycle by sharing knowledge with others inside and outside Roche</li><li>
System thinker, self-managed and self-directed - altruistic in supporting the global network</li><li>
Display integrity in everything (i.e., open, honest, ethical, and genuine)</li><li>
Lead mindset leveraging the internal and external networks to create value, share back, and scale.</li><li>
Boldly acts on key decisions and opportunities, and boldly stops any activity that is not adding value.</li><li>
Is humble and eager to learn from others</li><li>
Appreciates &amp; supports the diversity of working within multifunctional teams</li></ul>
Experiences, Knowledge, and Qualifications:<ul><li>
3+ Years of proven marketing experience is highly desirable</li><li>
Ability to build relationships and work in a project team, trust and influence with internal members, and other key stakeholders</li><li>
Digital literacy, a good overview of digital solutions on the market supporting patients</li><li>
Proficient in English &amp; Turkish to collaborate internally across the broader Roche enterprise</li><li>
Experience in Ophthalmology is preferred.</li></ul><div>
Who we are</div>
A healthier future drives us to innovate. Together, more than 100&rsquo;000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. 
Let&rsquo;s build a healthier future, together.
Roche is an Equal Opportunity Employer.</div>

Marketing Lead (Ophthalmology)

Snoonu

<div>
 
 🚀 Welcome to Your Next Adventure!
 
 
 
 We are looking for a data-driven Growth Marketing Lead to lead the charge on customer acquisition, engagement, and retention. In this role, you will work closely with cross-functional teams, including product, sales, and data analytics, to develop and execute innovative marketing strategies that drive business growth
 
 
 
 🛠 What You&rsquo;ll Get Your Hands On
 
 
 
 <ul>
 <li>
 Campaign Management: Create, implement, and optimize multi-channel marketing campaigns (SEO, SEM, PPC, social, email, etc.) to drive traffic and increase conversions.
 </li>
 <li>
 Analytics &amp; Optimization: Use data and analytics to measure, track, and report on campaign performance. Continuously test, optimize, and scale marketing efforts through A/B testing, funnel optimization, and creative testing.
 </li>
 <li>
 Collaboration: Work closely with product, design, and engineering teams to drive growth experiments and product improvements.
 </li>
 <li>
 Content &amp; Messaging: Develop and manage a consistent messaging framework across campaigns that resonates with target audiences.
 </li>
 <li>
 Customer Insights: Analyze customer behavior, conduct market research, and use qualitative and quantitative data to refine growth strategies.
 </li>
 <li>
 Budget Management: Plan and manage marketing budgets, ensuring efficient and effective allocation of resources to maximize ROI.
 </li>
 <li>
 Technology &amp; Tools: Stay updated on the latest growth marketing technologies, tools, and best practices. Leverage marketing automation, CRM, and analytics platforms to enhance campaign effectiveness.
 </li>
 <li>
 Leadership: Manage a team of marketing professionals (if applicable) and foster a culture of experimentation, innovation, and data-driven decision-making.
 
 
 </li>
 </ul>
 
 🧙&zwj;&male;️ The Magic You Bring
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
 </li>
 <li>
 5+ years of experience in growth marketing, digital marketing, or related roles, preferably in a high-growth, fast-paced environment
 </li>
 <li>
 Proven experience with SEO, SEM, social media advertising, email marketing, and other digital channels.
 </li>
 <li>
 Strong analytical skills and proficiency in tools like Google Analytics, Mixpanel, Hotjar, etc
 </li>
 <li>
 Embrace digital tools and improve our processes
 
 
 </li>
 </ul>
 
 Inside Snoonu&rsquo;s Universe
 
 
 
 Snoonu is Qatar&rsquo;s homegrown Super App, reinventing daily life with blazing-fast delivery, ride-hailing, and shopping - all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
 
 
 
 The Dream We&rsquo;re Chasing
 
 
 
 To be the first Qatari Super App that propels the region and its community through innovation and technology. We envision a global expansion where what we do surpasses norms and limitations every time.
 
 
 
 The Quest We&rsquo;re On
 
 
 
 To radically transform how people live by leveraging technology to connect them with endless possibilities.
 
 
 
 Our Everyday Superpowers
 
 
 
 
 👥 Be Customer Obsessed:
 
 &ldquo;Focus on the customer and all else will follow.&rdquo;
 
 
 
 💪 Act with Integrity:
 
 &ldquo;We are honest, ethical, and trustworthy in everything we do.&rdquo;
 
 
 
 🧪 Be Curious and Creative:
 
 &ldquo;We constantly innovate and create solutions to bring a lasting positive impact.&rdquo;
 
 
 🏅
 
 Lead by Example and Take Ownership:
 
 &ldquo;Be the change you want to see and take ownership.&rdquo;
 
 
 
 🚀 Work Smart and Deliver Results:
 
 &ldquo;You can do more by doing less, better, and faster.&rdquo;
 
 
 
 👨&zwj;💼 It's All About People:
 
 &ldquo;Be a team player; together we are stronger.&rdquo;
 
 
 
 Perks &amp; Worklife Magic At Snoonu
 
 
 
 
 🌐 Global Vibes &ndash;
 
 Collaborate with a worldwide crew.
 
 
 
 🧠 Brain Boosters &ndash;
 
 Learning budgets, access to courses, and tools for your growth.
 
 
 
 🚒 Builder&rsquo;s Playground &ndash;
 
 Own your tasks, own your path! We&rsquo;re big on autonomy.
 
 
 🏝️
 
 Flexible Time Off &ndash;
 
 We take recharging seriously. Generous leave and wellness policies.
 
 
 
 🛠️ Agile Everything &ndash;
 
 Scrum isn&rsquo;t a buzzword here. It&rsquo;s how we roll, from product to ops.
 
 
 
 Beyond the Code: Giving Back Matters
 
 
 
 We don&rsquo;t just build app. We&rsquo;re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we&rsquo;re always finding ways to do better&mdash;and we invite you to be a part of that mission.
 
 
 
 Diversity Isn&rsquo;t Just a Buzzword
 
 
 
 At Snoonu, fairness and inclusion are the foundation of everything we do. We&rsquo;re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
 
 
 
 Let&rsquo;s Build the Future Together
 
 
 
 Apply now to join a team where your contributions spark a change and your voice is heard. Let&rsquo;s make some magic together.
 
 
 Stay in the loop&mdash;connect with us on LinkedIn!
</div>

Growth Marketing Lead

Şölen

<div>
 
 
 About &Scedil;&ouml;len
 
 
 
 &Scedil;&ouml;len is one of Turkey's leading companies in the chocolate and confectionery sector with its innovative products. Today, &Scedil;&ouml;len exports to over 120 countries and reaches millions of consumers globally with its strong brands.
 
 
 
 
 
 &Scedil;&ouml;len has a broad product portfolio that appeals to different consumer groups with brands such as Biscolata, Luppo, Ozmo, Milango, Nutymax and many more. With its products in the chocolate, biscuit, wafer, cake and innovative snack categories, it is highly appreciated not only in Turkey but also worldwide.
 
 
 
 
 
 Working with a mission to bring happiness to the lives of consumers around the world by offering them different and innovative products, &Scedil;&ouml;len aims to be a groundbreaking, bold and inspiring brand that represents Turkish chocolate on a global scale.
 
 
 
 
 
 We are now seeking a
 
 Digital Marketing Lead
 
 to elevate our digital presence and drive brand growth through impactful digital strategies.
 
 
 
 
 
 
 Role Overview
 
 
 
 As the Digital Marketing Lead, you will be responsible for developing and executing end-to-end digital marketing strategies that enhance brand visibility, consumer engagement, and business performance across all digital channels. This strategic role requires strong leadership, analytical thinking, and a deep understanding of digital trends, platforms, and tools. You will work closely with brand, media, e-commerce, and creative teams while reporting directly to the CMO.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead the development and execution of &Scedil;&ouml;len&rsquo;s digital marketing strategy including its applications.
 </li>
 <li>
 Manage digital media planning and performance marketing efforts (including programmatic, social, search, and video)
 </li>
 <li>
 Develop and execute data and application strategy for Solen
 </li>
 <li>
 Oversee social media content strategies and digital campaigns for brand awareness and engagement
 </li>
 <li>
 Collaborate with brand teams and agencies to deliver best-in-class digital creative and communication
 </li>
 <li>
 Track and analyze campaign performance using key KPIs and analytics tools; optimize based on insights
 </li>
 <li>
 Lead digital footprint of the brands (including website, applications, data strategy and content marketing initiatives)
 </li>
 <li>
 Ensure digital marketing activities are aligned with global brand strategies and local market dynamics
 </li>
 <li>
 Drive innovation and digital transformation across the marketing function
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Communication, Digital Media or related field
 </li>
 <li>
 Minimum 10 years of digital marketing experience, preferably in FMCG or consumer brands
 </li>
 <li>
 Proven track record of developing and executing digital strategies that drive brand and business results
 </li>
 <li>
 Strong knowledge of digital media buying, social platforms (Meta, TikTok, YouTube), SEO/SEM, and performance marketing tools
 </li>
 <li>
 Experience in working with creative and media agencies
 </li>
 <li>
 Data-driven mindset with excellent analytical and reporting skills
 </li>
 <li>
 Proficiency in tools such as Google Analytics, Meta Business Manager, Google Ads, and marketing automation platforms
 </li>
 <li>
 Excellent communication, project management, and stakeholder engagement skills
 </li>
 <li>
 Fluent in English (written and spoken)
 </li>
 </ul>
 
 
 
 
 
 Why Join &Scedil;&ouml;len?
 
 
 <ul>
 <li>
 Join a fast-growing global FMCG brand rooted in innovation and creativity
 </li>
 <li>
 Lead strategic digital initiatives with real business impact
 </li>
 <li>
 Work in a dynamic, collaborative, and flexible environment
 </li>
 <li>
 Be part of a marketing team that embraces technology and transformation
 </li>
 </ul>
 
 
</div>

Digital Marketing Lead

Grip Active Limited

About the RoleMedia Quokka is seeking a proactive and strategic Digital Marketing Lead with hands-on expertise in Google, Meta, and TikTok Ads, along with social media management and US client handling experience. The ideal candidate should have a proven record of managing ad campaigns, lead a marketing team, and drive measurable growth through creative and data-driven strategies.Key Responsibilities<ul><li>Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, and TikTok Ads.</li><li>Strategize and manage social media content and engagement to build brand awareness and conversions.</li><li>Manage calls and interactions with US-based clients, ensuring smooth communication and performance updates.</li><li>Develop and implement campaign strategies that align with company goals and client KPIs.</li><li>Lead, mentor, and manage a small marketing team, ensuring timely delivery and campaign success.</li><li>Monitor and analyze performance data to provide actionable insights and ROI-driven decisions.</li><li>Collaborate with creative and content teams to ensure campaigns are visually appealing and conversion-focused.</li><li>Stay updated with the latest digital marketing trends, ad policies, and performance tools.</li></ul>Requirements<ul><li>3&ndash;4 years of experience in digital marketing, focusing on paid media and social platforms.</li><li>Strong proficiency in Google Ads, Meta Ads Manager, and TikTok Ads Manager.</li><li>Experience in US client management and conducting performance review calls.</li><li>Ability to develop and lead strategies independently with a proactive and analytical mindset.</li><li>Proven experience in team leadership or mentorship.</li><li>Excellent communication and presentation skills.</li><li>Familiarity with performance metrics, analytics tools (Google Analytics, Data Studio, etc.).</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthApplication Question(s):<ul><li>What is your expected salary and notice period? </li></ul>Experience:<ul><li>Social Media Platforms : 2 years (Required)</li><li>Google Ads, Meta and Tiktok Ads: 3 years (Required)</li><li>US-based clients or ad accounts: 1 year (Required)</li></ul>Location:<ul><li>Lahore (Required)</li></ul>Work Location: In person

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