marketing lead

MLI Technologies Canada Ltd.

Build the Marketing Function of an AI Company from the Ground UpSolexes (Private) Limited is an innovation-driven technology company dedicated to developing intelligent software products and digital solutions that solve real-world business challenges. Our focus spans Artificial Intelligence, enterprise software, digital transformation, and emerging technologies, serving customers across international markets while contributing to Pakistan&rsquo;s growing innovation ecosystem.As we prepare for the commercial growth of our products and expand our international presence, we are seeking our first full-time Marketing &amp; Growth Lead to establish and lead our marketing function.This is not a traditional marketing role.It is an opportunity to become part of the founding leadership team of a technology startup and build the company&rsquo;s marketing capability from the ground up. You will work directly with the CEO to shape the company&rsquo;s brand, marketing strategy, product positioning, and growth initiatives while laying the foundation for a future in-house marketing department.If you are looking to simply manage social media accounts, performing SEO or execute isolated marketing campaigns, this role is unlikely to be the right fit.If, however, you are passionate about building marketing functions, creating strategy, leading execution, and contributing to the long-term success of an ambitious AI company, we would be delighted to hear from you.About the RoleReporting directly to the Chief Executive Officer, you will be responsible for developing and executing Solexes&rsquo; corporate marketing strategy across branding, product marketing, digital marketing, content strategy, communications, partnerships, events, and lead generation.Initially, you will work independently while collaborating with a support team of interns, specialist freelancers, and external service providers where appropriate. As the company grows, you will be expected to recruit, mentor, and lead Solexes&rsquo; internal marketing team.This position offers exceptional exposure to executive decision-making and provides an opportunity to influence the company&rsquo;s long-term commercial growth strategy.Key ResponsibilitiesStrategic Marketing&middot; Develop and execute Solexes&rsquo; corporate marketing strategy aligned with business objectives.&middot; Prepare annual, quarterly, and campaign-specific marketing plans.&middot; Develop marketing KPIs and executive dashboards.&middot; Establish scalable marketing processes, governance, and reporting frameworks.Brand Development&middot; Build and strengthen the Solexes corporate brand.&middot; Develop messaging frameworks and brand positioning.&middot; Ensure consistency across all customer touchpoints.&middot; Maintain and evolve the company&rsquo;s visual identity and brand standards.Product Marketing&middot; Develop go-to-market strategies for Solexes&rsquo; products and services.&middot; Translate complex technical capabilities into clear customer value propositions.&middot; Plan, develop and execute product launch campaigns.&middot; Support customer education and product adoption initiatives.Content &amp; Communications&middot; Develop and manage the editorial calendar.&middot; Produce and oversee high-quality thought leadership content.&middot; Coordinate blogs, newsletters, white papers, presentations, videos, and case studies.&middot; Work closely with technical teams to transform complex concepts into engaging business content.Digital Marketing&middot; Manage the company&rsquo;s digital marketing initiatives across LinkedIn, website, SEO, AI search optimisation, email marketing, marketing automation, and performance analytics.&middot; Continuously monitor campaign performance and proactively recommend improvements based on measurable outcomes.Community &amp; Partnership Development&middot; Develop relationships with universities, technology communities, industry associations, innovation centres, strategic partners, and ecosystem stakeholders.&middot; Coordinate participation in conferences, exhibitions, networking events, and industry forums.Demand Generation&middot; Develop and execute lead generation campaigns.&middot; Design customer acquisition journeys and marketing funnels.&middot; Support business development through qualified marketing opportunities and strategic campaigns.Marketing Operations&middot; Establish marketing processes, documentation, templates, dashboards, and reporting standards.&middot; Manage external agencies, creative partners, and specialist consultants where required.&middot; Need based marketing services to customers&middot; Build a scalable marketing function capable of supporting the company&rsquo;s long-term growth.What Success Looks LikeWithin the first six months, you will have:&middot; Established a structured marketing operating model.&middot; Developed a repeatable content and communications engine.&middot; Strengthened the Solexes corporate brand and executive visibility.&middot; Introduced measurable marketing dashboards and reporting.&middot; Implemented scalable lead generation processes.&middot; Expanded Solexes&rsquo; presence across strategic industry and academic communities.&middot; Developed and executed marketing campaign for ready to deliver products&middot; Created the foundation for a high-performing in-house marketing team.Qualifications&middot; Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, Communications, Digital Marketing, or a related discipline.&middot; Minimum 5 years of progressively responsible marketing experience, with at least 3 years gained within a reputable marketing, branding, digital marketing, or advertising agency.&middot; Demonstrated experience managing integrated marketing campaigns for multiple clients across diverse industries.&middot; Excellent written and verbal communication skills in English.&middot; Strong presentation, stakeholder management, and project management capabilities.Preferred ExperienceWe are particularly interested in candidates who have developed their professional marketing expertise within a reputable marketing, branding, digital marketing, or advertising agency, where they have gained exposure to strategic planning, campaign execution, client servicing, performance measurement, and multidisciplinary collaboration.This position is intended for marketing professionals with demonstrated strategic marketing experience. Candidates whose primary experience is limited to social media management, influencer marketing, graphic design, or content creation without broader marketing responsibilities are unlikely to be a suitable fit for this role.Why Join Solexes?Joining Solexes at this stage offers a rare opportunity to become the founding marketing leader of a rapidly growing AI and technology company. You will work directly with the executive leadership team, contribute to strategic business decisions, and play a pivotal role in shaping the company&rsquo;s future direction.Unlike traditional corporate marketing roles, this position provides significant ownership, autonomy, and the opportunity to build a marketing function from its inception. As the company expands internationally, you will have the opportunity to recruit and lead your own team while helping establish one of Pakistan&rsquo;s emerging technology brands.How to ApplyInterested applicants should submit:&middot; Updated Curriculum Vitae (CV)&middot; Cover Letter explaining their interest in the role&middot; LinkedIn Profile&middot; A brief summary (maximum two pages) describing two or three marketing campaigns or initiatives personally led by the applicant. For each example, applicants should describe the business objective, their specific role, the strategy adopted, measurable outcomes achieved, lessons learned, and the tools or methodologies used. Where available, supporting metrics such as lead generation, website traffic growth, SEO improvements, campaign performance, customer acquisition, or return on marketing investment should be included.Applications should be sent to contact@solexes.com or through indeed with the subject line:Application &ndash; Marketing &amp; Growth LeadPay: Up to Rs150,000.00 per monthApplication Question(s):<ul><li>Do you have 5 plus years of relevent experience</li></ul>Location:<ul><li>Islamabad E-11 (Preferred)</li></ul>Work Location: In person

Marketing & Growth Lead

FlagStar Bank

<div>Position Title
Marketing Analytics Lead
Location
Nationwide, MI 48098
Job Summary
Flagstar&rsquo;s Client Insights &amp; Analytics Team leverages cutting-edge analytics and modern data platforms to unlock actionable insights to make smarter decisions that balance business outcomes with customer needs. We&rsquo;re seeking a strategic, hands-on Marketing Analytics Lead to join our Client Insights &amp; Analytics Team at Flagstar. In this role, you'll independently drive analysis, reporting, and data visualization that power smarter marketing decisions. You&rsquo;ll partner with cross-functional teams to uncover insights, guide performance optimization, and help shape marketing strategy.
Job Responsibilities:
JOB RESPONSIBILITIES
<ul><li>Develop and deliver high-impact analyses, dashboards, and reports to track marketing performance, campaign ROI, funnel metrics, and customer behavior.</li><li>
Build intuitive, self-serve visualizations using tools like Power BI to support marketers in tracking their KPIs.</li><li>
Develop and maintain scalable data models, ensuring data integrity and accuracy in reporting.</li><li>
Serve as a trusted analytics advisor to marketing leaders and channel owners, providing data-driven recommendations to optimize campaigns and programs.</li><li>
Contribute to the development of measurement frameworks, attribution models, and marketing mix optimization.</li><li>
Lead/participate in cross-functional collaboration with data engineering, digital, and product teams to ensure analytics solutions are scalable and aligned with business needs.</li></ul>
ADDITIONAL ACCOUNTABILITIES<ul><li>
Performs special projects, and additional duties and responsibilities as required.</li><li>
Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations.</li></ul>
JOB REQUIREMENTS
Required Qualifications:<ul><li>
Education level required: Undergraduate Degree (4 years or equivalent).</li><li>
Minimum experience required: 7+ Years of hands-on experience in marketing analytics, data visualization, or related roles.</li><li>
Hands on experience in modern data architecture and data modeling.</li><li>
Experience with cloud data platforms (Snowflake, AWS, Azure, or GCP) and data transformation tools.</li><li>
Strong programming experience in SQL, Python or R.</li><li>
Proven experience with one of the BI tools (Power BI, Tableau, QlikView, etc.).</li><li>
Proven ability to lead cross-functional workstreams and manage projects independently.</li><li>
Solid understanding of marketing funnels, digital metrics, and campaign performance measurement.</li><li>
Experience with Adobe Analytics, Google Analytics, or other clickstream data collection tools.</li></ul>
Job Competencies:<ul><li>
Strong communication and presentation skills.</li><li>
Excellent stakeholder management skills.</li><li>
Advanced knowledge of data warehouse and data governance.</li><li>
Advanced technical and analytical skills.</li><li>
Strong strategical planning skills.</li><li>
Physical demands (ADA): No unusual physical exertion is involved.</li></ul>
Flagstar is an Equal Opportunity Employer
We are committed to providing clear and accurate compensation information in accordance with applicable laws. Actual starting base pay will be determined based on location, experience, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, bonuses, commissions, or other awards as outlined in the offer of employment. Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program. Please click the following link for detailed information: Benefits | Flagstar Bank
Pay Range
$90,900.00 - $144,430.00
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, and the San Francisco Fair Chance Ordinance, as appliable.</div>

Marketing Analytics Lead

SeaWorld Parks & Entertainment

<div>Ready to dive into an exciting, one-of-a-kind opportunity? When it comes to your work, do you want to do more than just get your feet wet? At our water park, you'll play a key role in helping us deliver a memorable and positive experience for our guests. If you're passionate, positive and hard-working, wed love to have you join our team!
At United Parks &amp; Resorts, we&rsquo;re passionate about caring for animals. In fact, we&rsquo;ve already rescued over 40,000 animals (and counting!). And we can save you from being stuck in just another job. Join us and help bring joy, excitement, and lasting memories to people from around the world. We&rsquo;re seeking enthusiastic, dedicated, and hard-working individuals in a wide variety of roles. Join us and play an important part on our incredible team!
Aquatica Orlando is seeking a strategic, collaborative, and results-oriented Brand Manager to lead the day-to-day stewardship of one of the nation's premier water park brands. This role serves as the primary marketing lead for Aquatica Orlando, ensuring brand consistency, driving attendance and revenue, and connecting park operations with marketing execution across every consumer touchpoint.
The Brand Manager will collaborate closely with park leadership, corporate marketing partners, creative teams, media, digital, public relations, social media, and promotions to develop integrated marketing programs that inspire guests to visit and strengthen Aquatica Orlando's position as Orlando's premier water park.
This position is ideal for a marketing professional who enjoys balancing strategy with execution and thrives in a fast-paced, collaborative environment.
What you get to do:
Brand Leadership
<ul><li>Serve as the primary marketing representative and brand steward for Aquatica Orlando.
</li><li>Own the annual marketing calendar, ensuring initiatives align with attendance, revenue, and guest experience objectives.
</li><li>Develop and maintain comprehensive year-over-year marketing plans using historical performance, consumer insights, and competitive trends to continuously optimize business results.
</li><li>Champion the Aquatica Orlando brand by ensuring consistent messaging and storytelling across every consumer touchpoint.
</li></ul>Integrated Marketing
<ul><li>Partner with the Integrated Marketing Manager to develop integrated campaigns across: Digital Media, Website, Email Marketing, Social Media, Public Relations, Promotions &amp; Partnerships, and Creative Services
</li><li>Ensure all marketing disciplines receive timely event details, operational updates, promotional priorities, and campaign messaging.
</li><li>Support campaign launches by participating in weekly marketing planning and media status meetings.
</li></ul>Event &amp; Seasonal Marketing
<ul><li>Lead marketing strategy and execution for Aquatica Orlando's seasonal events and key business initiatives.
</li><li>Collaborate with operations to develop compelling guest experiences and translate them into consumer-facing campaigns.
</li><li>Support capital attraction launches and major park announcements through integrated marketing strategies.
</li></ul>Digital &amp; Guest Communications
<ul><li>Oversee Aquatica Orlando website content, ensuring accuracy, relevance, and brand consistency.
</li><li>Partner with the Corporate Email Marketing team to develop guest communication strategies focused on attendance, revenue growth, and database engagement.
</li><li>Work alongside content creators to identify and prioritize photography, video, and creative asset needs that support marketing campaigns.
</li></ul>Cross-Functional Leadership
<ul><li>Build strong partnerships across Park Operations, Admissions, Revenue Management, Food &amp; Beverage, Merchandise, Public Relations, Social Media, and Corporate Marketing teams.
</li><li>Collaborate closely with the Integrated Marketing Manager and Promotions &amp; Partnerships team to ensure alignment around business priorities and campaign execution.
</li></ul>Market Intelligence
<ul><li>Monitor consumer trends, competitive activity, and water park industry developments to identify opportunities and recommend new marketing initiatives.
</li><li>Regularly communicate competitive insights and emerging trends that can improve Aquatica Orlando's market position.
</li><li>Keep the broader marketing organization informed of park developments, new attractions, food &amp; beverage offerings, merchandise launches, and ancillary revenue opportunities.
</li></ul>Perform other duties as assigned.
PREFERRED QUALIFICATIONS
<ul><li>Bachelor's degree in Marketing, Communications, Business or related field.
</li><li>5+ years of progressive marketing experience with consumer brands.
</li><li>Experience managing integrated marketing campaigns.
</li><li>Strong project management and organizational skills.
</li><li>Exceptional written and verbal communication abilities.
</li><li>Ability to balance multiple priorities in a fast-paced environment.
</li><li>Strategic thinker with strong analytical and problem-solving skills.
</li><li>Experience working cross-functionally with multiple stakeholders.
</li><li>Passion for creating memorable consumer experiences.
</li><li>Self-starter who takes initiative.
</li><li>Experience in attractions, tourism, hospitality, entertainment, or consumer lifestyle brands.
</li><li>Experience launching seasonal campaigns or large-scale consumer events.
</li><li>Familiarity with CRM, email marketing, website content management, and digital marketing platforms.
</li></ul>SUCCESS IN THIS ROLE
The successful Brand Manager will become the central connector between Aquatica Orlando and the broader Marketing organization - ensuring every campaign, event, and guest communication is strategically aligned, operationally informed, and flawlessly executed. This person will combine strategic thinking with exceptional execution to help grow attendance, increase revenue, strengthen the Aquatica Orlando brand, and deliver exceptional guest experiences.
The perks of the position:
<ul><li>Paid Time Off
</li><li>Complimentary Park Tickets and Passes
</li><li>Park Discounts on Food and Merchandise
</li><li>Medical, Dental, and Vision Insurance
</li><li>401K Retirement plan
</li><li>Voluntary Insurance
</li><li>Life Insurance
</li><li>Disability Benefits
</li><li>Tuition Reimbursement
</li><li>Dependent and Health Care Flexible Spending Accounts
</li><li>Employee Assistance Program
</li><li>Legal Assistance Plan
</li></ul>EEO Employer:
SEAWORLD PARKS &amp; ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.</div>

Manager, Brand

The Mortgage Talent Network

<div>Our client, a well-established residential retail mortgage lender is seeking a Senior Digital Marketing Specialist with mortgage industry experience to lead the company's digital marketing strategy. This remote role owns brand presence, lead generation, and marketing support for loan officers across the retail production channel, while ensuring all campaigns meet mortgage advertising compliance standards.
<ul><li>Develop and execute an integrated digital marketing strategy across web, email, social, SEO, and paid media (SEM/social ads).</li><li>Own the company website: content, user experience, and lead-capture/conversion optimization.</li><li>Build and manage CRM and marketing automation campaigns (e.g., Salesforce, Total Expert, Jungo, Surefire/Top of Mind) supporting
</li></ul>loan officers and referral partners.<ul><li>Design co-branded marketing collateral and campaign templates loan officers can customize for their local markets.</li><li>Ensure all marketing content complies with RESPA, TILA/Reg Z, Fair Housing, UDAAP, and NMLS advertising requirements; partner with</li></ul>
compliance/legal on review and approval.<ul><li>Plan and manage paid digital campaigns (Google Ads, Meta, LinkedIn) targeting purchase and refinance borrowers, real estate agents,
</li></ul>and referral sources.<ul><li>Manage organic and local SEO, landing pages, and content marketing (blog, guides, rate/market updates).</li><li>Oversee social media strategy, content calendar, and community engagement across company and branch/LO profiles.</li><li>Track, analyze, and report on KPIs &mdash; cost per lead, conversion rate, funded-loan attribution, and marketing ROI.</li><li>Manage the marketing budget and vendor relationships (agencies, MarTech platforms, printers, sponsorships).</li><li>Support recruiting marketing efforts to attract and onboard new loan officers.</li><li>Manage online reputation and reviews (Google, Zillow, social channels).</li><li>Administer the marketing technology stack and its integration with the CRM/LOS.</li><li>Collaborate with sales leadership and individual loan officers to build localized market campaigns and promotions.</li></ul><ul><li> 
Bachelor's degree in Marketing, Communications, Business, or related field preferred but not required; equivalent hands-on experience
</li></ul>in this role will be considered in lieu of a degree.<ul><li>Digital marketing experience with mortgage or lending industry background required, gained within the last 3-5 years.</li><li>Working knowledge of mortgage advertising compliance (RESPA, TILA/Reg Z, Fair Housing, NMLS requirements).</li><li>Hands-on experience with mortgage-specific CRM/marketing automation tools (Total Expert, Jungo, Surefire, BombBomb, or similar).</li><li>Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and SEO tools.</li><li>Strong written communication and content creation skills.</li><li>Experience supporting loan officer/producer co-branded marketing.</li><li>Comfortable appearing on camera and/or producing video content for marketing/PR purposes.</li><li>Graphic design skills (Adobe Creative Suite or Canva) a plus.</li></ul></div>

Senior Digital Marketing Specialist- Remote

Red Sea Global

<div><div><div><div><div>Division: Development
</div></div></div></div><div><div><div><div>Department: Residential Development
</div></div></div></div><div><div><div><div>Company: Red Sea Global
</div></div></div></div><div><div><div><div>Be the change. Join the world&rsquo;s most visionary developer. 


Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel. 


We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism. 


Join RSG and be part of the positive change for Saudi Arabia and the world. 


Job Purpose
<ul>
<li>The Associate Director of Marketing &amp; Communications for Residential Development is responsible for defining, leading, and executing the strategic marketing and communications vision across Red Sea Global's residential portfolio, ensuring alignment with the organization's commercial objectives and long-term brand strategy.</li>
<li>This role provides strategic leadership across integrated marketing, communications, brand positioning, and demand generation initiatives, driving awareness, engagement, and qualified lead generation for Red Sea Residences.</li>
<li>Working closely with the Marketing Director and senior business stakeholders, the Associate Director will shape the residential marketing roadmap, ensuring all initiatives support business growth, sales performance, and return on investment.</li>
<li>The role is accountable for developing and executing asset-specific marketing strategies that enhance the positioning of each residential development while maintaining consistency with the Red Sea Global brand.</li>
<li>The Associate Director oversees the end-to-end planning, governance, execution, and optimization of integrated marketing campaigns across traditional and digital channels.</li>
<li>The position plays a critical role in strengthening Red Sea Global's presence within the luxury real estate market by developing compelling customer experiences and impactful communications targeted toward UHNWIs, HNWIs, investors, and strategic partners.</li>
<li>The Associate Director will lead relationships with external agencies, operator partners, and key stakeholders to ensure best-in-class marketing execution, brand consistency, and commercial effectiveness.</li>
<li>The role provides leadership to the marketing team, fostering high performance, innovation, collaboration, and continuous improvement while ensuring alignment with organizational priorities.</li></ul> 


Job Responsibilities: 


Functional / Technical Responsibilities
<ul>
<li>Develop and lead the overall marketing and communications strategy for Red Sea Global's residential developments, ensuring alignment with corporate objectives, commercial priorities, and brand positioning.</li>
<li>Drive integrated marketing campaigns across digital, social media, paid media, PR, events, partnerships, website, CRM, email marketing, content marketing, print, film, and experiential channels.</li>
<li>Lead the development of annual marketing strategies, go-to-market plans, and asset launch campaigns that maximize brand awareness, customer engagement, and qualified lead generation.</li>
<li>Partner with executive leadership, Sales, Development, Residential Operations, Commercial, Digital, Communications, and Events teams to ensure marketing strategies support overall business objectives.</li>
<li>Define customer segmentation strategies, buyer journeys, and audience engagement plans tailored to luxury residential buyers, investors, and international target markets.</li>
<li>Lead the strategic direction of content marketing, storytelling, and brand communications across all customer touchpoints.</li>
<li>Oversee the development of premium sales collateral, digital assets, brochures, films, presentations, websites, and brand experiences that reflect Red Sea Global's luxury positioning.</li>
<li>Ensure the Red Sea Residences website and digital ecosystem remain current, optimized, and aligned with evolving marketing priorities and customer experience objectives.</li>
<li>Establish marketing performance frameworks using data analytics, customer insights, market intelligence, and campaign reporting to optimize effectiveness and ROI.</li>
<li>Monitor industry trends, luxury consumer behavior, competitive landscapes, and emerging technologies to identify opportunities for innovation and continuous improvement.</li>
<li>Lead the planning, execution, and evaluation of international roadshows, exhibitions, investor events, launch activations, and strategic partnerships that enhance market visibility and support sales objectives.</li>
<li>Oversee relationships with creative, media, PR, digital, branding, production, and research agencies, ensuring exceptional delivery, commercial value, and adherence to brand standards.</li>
<li>Manage marketing budgets, procurement activities, agency contracts, and resource allocation to maximize return on investment while maintaining governance and financial discipline.</li>
<li>Develop executive-level presentations, business cases, campaign reports, and strategic recommendations for senior leadership.</li>
<li>Establish governance processes, performance metrics, and reporting mechanisms to measure campaign effectiveness and ensure continuous optimization.</li>
<li>Champion innovation by identifying new marketing technologies, automation opportunities, AI-driven marketing capabilities, and customer engagement solutions.</li>
<li>Lead, mentor, and develop a high-performing marketing team through coaching, succession planning, performance management, and capability development.</li>
<li>Foster strong collaboration across internal departments, external partners, and operator stakeholders to ensure integrated execution and consistent customer experiences.</li>
<li>Ensure all marketing initiatives comply with corporate brand guidelines, governance standards, regulatory requirements, and organizational policies.</li></ul> 


Job Requirements: 


Qualifications &amp; Experience
<ul>
<li>Bachelor's Degree in Marketing, Communications, Business Administration, or a related discipline.</li>
<li>Master's Degree (MBA or related field) preferred.</li>
<li>Minimum 10 years of progressive marketing experience, preferably within a leading real estate developer, luxury hospitality, destination development, or mixed-use development organization.</li>
<li>Minimum 3&ndash;4 years in a managerial or leadership role, leading high-performing marketing teams and managing cross-functional stakeholders.</li>
<li>Demonstrated experience developing and executing integrated marketing and communications strategies for large-scale, high-value developments or luxury brands.</li>
<li>Strong experience within luxury real estate, destination marketing, hospitality, UHNWI, or HNWI sectors is highly preferred.</li>
<li>Proven success in leading large-scale product launches, integrated campaigns, brand development, and commercial marketing initiatives.</li>
<li>Strong understanding of customer acquisition strategies, CRM, digital marketing, performance marketing, marketing automation, content strategy, and analytics.</li>
<li>Experience managing significant marketing budgets, agency partnerships, procurement processes, and vendor performance.</li>
<li>Demonstrated ability to translate market intelligence and customer insights into commercially successful marketing strategies.</li>
<li>Strong stakeholder management skills with experience influencing executive leadership and collaborating across multiple business functions.</li>
<li>Excellent leadership, coaching, and people management capabilities with a proven track record of building high-performing teams.</li>
<li>Strong commercial acumen with the ability to balance creativity, brand equity, customer experience, and measurable business outcomes.</li>
<li>Exceptional presentation, communication, negotiation, and strategic planning skills.</li>
<li>High level of analytical thinking, problem-solving ability, and decision-making capability in fast-paced, complex environments.</li>
<li>Strong understanding of emerging marketing technologies, AI-enabled marketing solutions, digital transformation, and evolving media trends</li></ul></div></div></div></div></div>

Associate Director - Residential Marketing

Roche

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
 
The Position
 
Senior Product Marketing Manager - HPV
 
The Opportunity: 
​This position is responsible for managing the current and future HPV product portfolio on the cobas® x800 family of instruments for the U.S. market. Reporting to the Group Marketing Manager on the Molecular Diagnostics Reagents team, you will be the strategic lead for your portfolio, collaborating with global partners to shape current and future products based on U.S. market requirements. You will drive product marketing strategies and launches and serve as the subject matter expert for all portfolio-related matters, including disease state and in-depth market knowledge. You will engage directly with customers to inform our portfolio strategy. This requires working with minimal supervision across a cross-functional team, inspiring influence, and proactively communicating progress to leadership.
 
Job Facts/Key Responsibilities: 
<ul>
<li>Develop and execute the HPV portfolio strategy, including marketing campaigns and launch management to achieve business objectives. Other responsibilities include: leading the annual operating plan for the business area, developing and implementing tactical initiatives; providing support to the commercial sales team; evaluating the performance of tactics using established metrics through regular business reviews; ensuring effective utilization and communication with both internal partners and external agencies.</li>
<li>Serve as an expert for HPV market, including segments, competitor analysis, trends, and customer needs, to forecast sales and define success.</li>
<li>Engage regularly with customers.</li>
<li>Translate market research and customer insights into strategy, influencing the global lifecycle team to develop products that meet U.S. market requirements.</li>
<li>Collaborate with the broader molecular team to execute cohesive go-to-market strategies for all product launches and updates.</li>
<li>Advise senior management by reporting on special projects, business challenges, and opportunities.</li>
</ul>
Deliverables: 
6-Month Deliverables: 
<ul>
<li>Achieve a deep understanding of the current and future Roche HPV portfolio, including technical specifications, clinical utility, market landscape, and competitive positioning on the x800 instruments.</li>
<li>Establish subject-matter credibility with key internal stakeholders (e.g., Sales, Medical& Scientific Affairs, Market Access, Global Lifecycle Teams, Operations, Finance/Contracting, etc.), including representing customer needs and identifying critical success factors.</li>
<li>Engage with the sales team and directly with customers to gather insights that inform product enhancements and business strategy.</li>
<li>Understand and navigate internal processes for product launches, updates, and conversions.</li>
</ul>
12-Month Deliverables: 
<ul>
<li>Lead the Integrated Business Plan for the HPV portfolio</li>
<li>Become the recognized subject matter expert on the product portfolio, key competitors, and relevant disease states.</li>
<li>Lead the development of business cases for product updates and enhancements.</li>
<li>Establish strong relationships with key opinion leaders (KOLs) in the HPV field.</li>
</ul>
24-Month Deliverables: 
<ul>
<li>Successfully launch innovative, revenue-generating products that address unmet clinical needs and expand Roche’s market share.</li>
<li>Provide strategic direction to local and global leadership, actively shaping the long-term product roadmap and R pipeline based on comprehensive market analysis, emerging trends, and customer needs.</li>
</ul>
Who You Are (minimum requirements): 
<ul>
<li>You hold a Bachelor's degree in Marketing, Business, Communications or related field.</li>
<li>You hold 5 years of marketing, business, sales or related business experience</li>
</ul>
Preferred Qualifications: 
<ul>
<li>Demonstrated ability to develop technical expertise in scientific products</li>
<li>Demonstrated ability to communicate complex topics in a very simple way</li>
<li>Strong project management and team leadership skills</li>
<li>Regulatory and compliance awareness</li>
<li>An entrepreneurial, growth mindset with the ability to balance near-term impact and long-term strategy</li>
<li>Prior healthcare experience</li>
<li>Experience with managing a diagnostic related portfolio</li>
<li>Prior experience working in globally matrixed environment</li>
<li>Prior lab or customer interaction experience</li>
</ul>
Location: 
<ul>
<li>This position is based onsite in our Indianapolis campus</li>
<li>Relocation benefits are not provided for this role</li>
</ul>
The expected salary range for this position based on the primary location of Indiana is $124,400 - $231,000. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
 Benefits
 
#LI-JW2
 
Who we are
 
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
 
Let’s build a healthier future, together.
 
Roche is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
 
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this formAccommodations for Applicants.

Senior Product Marketing Manager - HPV

<div><div><div>Now</div></div></div>
 <div>We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health&trade; is our Purpose, and it&rsquo;s no small feat. It takes the imagination and passion of all of us&mdash;from design and engineering to the manufacturing and marketing of our billions of MedTech products per year&mdash;to look at the impossible and find transformative solutions that turn dreams into possibilities.
<h1 class="jobSectionHeader">Job Description</h1>
Relocation assistance available
About this role
As a Global Marketing Manager, you will lead a high-impact portfolio central to the future growth of the Endourology Platform within the Urological and Critical Care division. This role is responsible for both disposable products and capital equipment management, driving multiple imminent product launches and managing an existing premiere portfolio.
Key Responsibilities<ul><li>
Develop and execute bold commercial strategies to achieve revenue and profitability targets, including launching new products, revitalizing existing solutions, optimizing pricing, and expanding promotional channels.</li><li>
Collaborate closely with sales and other functional leaders to capitalize on commercial opportunities.</li><li>
Enhance customer experience through improved demand/supply planning, responsive support, and proactive issue resolution.</li><li>
Lead the development of multi-channel marketing campaigns, crafting compelling value propositions grounded in customer insights and clinical evidence.</li><li>
Translate market and customer insights into actionable strategies that address unmet market needs and accelerate portfolio growth.</li><li>
Build and manage relationships with key opinion leaders and strategic vendors, overseeing scope, timelines, and deliverables.</li><li>
Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.</li></ul>
About You
To succeed in this role, you must be a strategic leader with a growth mindset, capable of navigating complexity and inspiring cross-functional teams.
Required Experience and Education<ul><li>
Bachelor&rsquo;s degree</li><li>
At least 3 years of progressive marketing or commercial experience in the life sciences</li><li>
Leadership presence with the ability to influence, negotiate, and align stakeholders through clear communication and organizational awareness</li><li>
Strong interpersonal and influencing skills; able to build trust across diverse teams and stakeholders</li><li>
Strategic thinker with a track record of translating vision into actionable marketing plans that deliver results</li><li>
Proven success in leading global product launches and cross-functional initiatives</li><li>
Ability to travel 25%</li></ul>
Preferred Experience<ul><li>
Master&rsquo;s Degree</li><li>
Operating room experience</li><li>
Prior experience in Urology/Endourology field</li><li>
Pharmaceutical or med device sales experience</li></ul>
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company&rsquo;s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD&rsquo;s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.<h1 class="jobSectionHeader">
Why Join Us?</h1>
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you&rsquo;ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visithttps://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location</h1>
USA GA - Covington BMD<h1 class="jobSectionHeader">
Additional Locations</h1><h1 class="jobSectionHeader">
Work Shift</h1></div>

Global Marketing Manager, Endourology

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