marketing lead

Walrus Foundation

<div>Mission 
To advance the adoption of the Walrus Protocol &ndash; a Verifiable Data Platform for AI Builders 
 
Vision 
To create a foundation for AI builders to store and manage their data, making that data persistent, portable, and under their control across apps, providers, and agents.
We are in search of a strategic, creative, and detail-oriented Social Media Marketing Manager to own our social channels and lead social-first initiatives across the Walrus Foundation's Global Marketing team.
Responsibilities:
Campaigns &amp; Launch Support:<ul><li>
Plan and execute social media-led campaigns from concept through measurement.</li><li>
Support partner and product-led launches with coordinated social content and promotion, including managing drip marketing campaigns for launches.</li><li>
Assist in the planning, execution, and tracking of integrated marketing campaigns across digital, social, email, and events.</li><li>
Execute ad-hoc partner and product launches as needed, moving quickly without sacrificing quality.</li><li>
Coordinate with regional marketing and paid social teams to ensure alignment and support during key campaigns and launches.</li></ul>
Social Media Management &amp; Content:<ul><li>
Explore, evaluate, and manage the brand's entry and presence on new and emerging social platforms.</li><li>
Run social listening to track sentiment, surface trends and conversations, and inform content and campaign strategy.</li><li>
Own daily social management and content creation across all Walrus channels.</li><li>
Build and scale the Walrus YouTube channel by developing a content roadmap, managing uploads, and optimizing content for maximum reach.</li><li>
Build and maintain a formulaic content schedule &mdash; a repeatable cadence of content formats and series that keeps channels consistently active.</li><li>
Write and edit compelling social copy tailored to various channels and audiences.</li><li>
Own the organization, scheduling, and execution of Walrus-hosted X Spaces.</li></ul>
Executive Communications:<ul><li>
Amplify executive communications across social channels, working closely with the Comms and Exec Social teams.</li><li>
Support leadership's social media accounts, including writing, engagement, and content strategy.</li></ul>
KOLs &amp; Creators:<ul><li>
Identify, build, and manage relationships with KOLs and creators to extend campaign reach and credibility.</li><li>
Coordinate creator content for campaigns, launches, and events.</li></ul>
Events Activation:<ul><li>
Lead social activation around events, driving awareness and attendance at specific events.</li><li>
Assist in organizing and executing marketing events, such as conferences, on-the-ground activations, and sponsorships, including logistics and design needs.</li></ul>
Project Management, Collaboration &amp; Communication:<ul><li>
Manage marketing projects from conception to completion, working with stakeholders across multiple teams to ensure timely delivery.</li><li>
Maintain project and editorial schedules and track progress to ensure timely delivery of all campaign elements.</li><li>
Support the execution of email marketing campaigns, including drip sequences, list management, content creation, and performance analysis.</li><li>
Work closely with cross-functional teams, including Design, DevRel, Education, Growth, Product Marketing, Partner Marketing, and Comms, to align marketing efforts with business objectives.</li><li>
Communicate effectively with team members, stakeholders, and external partners to ensure cohesive and consistent messaging.</li></ul>
Qualifications:<ul><li>
6 &ndash; 9 years proven experience in social media marketing or a similar role, with demonstrated ownership of brand social channels.</li><li>
Experience working with KOLs and creators, including sourcing, relationship management, and campaign coordination.</li><li>
Experience running social listening and translating insights into content and campaign decisions.</li><li>
Experience managing drip/lifecycle marketing campaigns tied to launches.</li><li>
Experience supporting executive or leadership communications on social.</li><li>
Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines.</li><li>
Excellent written and verbal communication skills.</li><li>
Proficiency in marketing tools and platforms, such as social media management and listening tools, email marketing software, and content management systems.</li><li>
Solid understanding of digital marketing principles, including copywriting, SEO, PPC, and analytics.</li><li>
Creative thinker with strong problem-solving skills and attention to detail.</li><li>
Ability to work independently and as part of a team in a fast-paced environment.</li></ul></div>

Social Media Marketing Lead

MLI Technologies Canada Ltd.

Build the Marketing Function of an AI Company from the Ground UpSolexes (Private) Limited is an innovation-driven technology company dedicated to developing intelligent software products and digital solutions that solve real-world business challenges. Our focus spans Artificial Intelligence, enterprise software, digital transformation, and emerging technologies, serving customers across international markets while contributing to Pakistan&rsquo;s growing innovation ecosystem.As we prepare for the commercial growth of our products and expand our international presence, we are seeking our first full-time Marketing &amp; Growth Lead to establish and lead our marketing function.This is not a traditional marketing role.It is an opportunity to become part of the founding leadership team of a technology startup and build the company&rsquo;s marketing capability from the ground up. You will work directly with the CEO to shape the company&rsquo;s brand, marketing strategy, product positioning, and growth initiatives while laying the foundation for a future in-house marketing department.If you are looking to simply manage social media accounts, performing SEO or execute isolated marketing campaigns, this role is unlikely to be the right fit.If, however, you are passionate about building marketing functions, creating strategy, leading execution, and contributing to the long-term success of an ambitious AI company, we would be delighted to hear from you.About the RoleReporting directly to the Chief Executive Officer, you will be responsible for developing and executing Solexes&rsquo; corporate marketing strategy across branding, product marketing, digital marketing, content strategy, communications, partnerships, events, and lead generation.Initially, you will work independently while collaborating with a support team of interns, specialist freelancers, and external service providers where appropriate. As the company grows, you will be expected to recruit, mentor, and lead Solexes&rsquo; internal marketing team.This position offers exceptional exposure to executive decision-making and provides an opportunity to influence the company&rsquo;s long-term commercial growth strategy.Key ResponsibilitiesStrategic Marketing&middot; Develop and execute Solexes&rsquo; corporate marketing strategy aligned with business objectives.&middot; Prepare annual, quarterly, and campaign-specific marketing plans.&middot; Develop marketing KPIs and executive dashboards.&middot; Establish scalable marketing processes, governance, and reporting frameworks.Brand Development&middot; Build and strengthen the Solexes corporate brand.&middot; Develop messaging frameworks and brand positioning.&middot; Ensure consistency across all customer touchpoints.&middot; Maintain and evolve the company&rsquo;s visual identity and brand standards.Product Marketing&middot; Develop go-to-market strategies for Solexes&rsquo; products and services.&middot; Translate complex technical capabilities into clear customer value propositions.&middot; Plan, develop and execute product launch campaigns.&middot; Support customer education and product adoption initiatives.Content &amp; Communications&middot; Develop and manage the editorial calendar.&middot; Produce and oversee high-quality thought leadership content.&middot; Coordinate blogs, newsletters, white papers, presentations, videos, and case studies.&middot; Work closely with technical teams to transform complex concepts into engaging business content.Digital Marketing&middot; Manage the company&rsquo;s digital marketing initiatives across LinkedIn, website, SEO, AI search optimisation, email marketing, marketing automation, and performance analytics.&middot; Continuously monitor campaign performance and proactively recommend improvements based on measurable outcomes.Community &amp; Partnership Development&middot; Develop relationships with universities, technology communities, industry associations, innovation centres, strategic partners, and ecosystem stakeholders.&middot; Coordinate participation in conferences, exhibitions, networking events, and industry forums.Demand Generation&middot; Develop and execute lead generation campaigns.&middot; Design customer acquisition journeys and marketing funnels.&middot; Support business development through qualified marketing opportunities and strategic campaigns.Marketing Operations&middot; Establish marketing processes, documentation, templates, dashboards, and reporting standards.&middot; Manage external agencies, creative partners, and specialist consultants where required.&middot; Need based marketing services to customers&middot; Build a scalable marketing function capable of supporting the company&rsquo;s long-term growth.What Success Looks LikeWithin the first six months, you will have:&middot; Established a structured marketing operating model.&middot; Developed a repeatable content and communications engine.&middot; Strengthened the Solexes corporate brand and executive visibility.&middot; Introduced measurable marketing dashboards and reporting.&middot; Implemented scalable lead generation processes.&middot; Expanded Solexes&rsquo; presence across strategic industry and academic communities.&middot; Developed and executed marketing campaign for ready to deliver products&middot; Created the foundation for a high-performing in-house marketing team.Qualifications&middot; Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, Communications, Digital Marketing, or a related discipline.&middot; Minimum 5 years of progressively responsible marketing experience, with at least 3 years gained within a reputable marketing, branding, digital marketing, or advertising agency.&middot; Demonstrated experience managing integrated marketing campaigns for multiple clients across diverse industries.&middot; Excellent written and verbal communication skills in English.&middot; Strong presentation, stakeholder management, and project management capabilities.Preferred ExperienceWe are particularly interested in candidates who have developed their professional marketing expertise within a reputable marketing, branding, digital marketing, or advertising agency, where they have gained exposure to strategic planning, campaign execution, client servicing, performance measurement, and multidisciplinary collaboration.This position is intended for marketing professionals with demonstrated strategic marketing experience. Candidates whose primary experience is limited to social media management, influencer marketing, graphic design, or content creation without broader marketing responsibilities are unlikely to be a suitable fit for this role.Why Join Solexes?Joining Solexes at this stage offers a rare opportunity to become the founding marketing leader of a rapidly growing AI and technology company. You will work directly with the executive leadership team, contribute to strategic business decisions, and play a pivotal role in shaping the company&rsquo;s future direction.Unlike traditional corporate marketing roles, this position provides significant ownership, autonomy, and the opportunity to build a marketing function from its inception. As the company expands internationally, you will have the opportunity to recruit and lead your own team while helping establish one of Pakistan&rsquo;s emerging technology brands.How to ApplyInterested applicants should submit:&middot; Updated Curriculum Vitae (CV)&middot; Cover Letter explaining their interest in the role&middot; LinkedIn Profile&middot; A brief summary (maximum two pages) describing two or three marketing campaigns or initiatives personally led by the applicant. For each example, applicants should describe the business objective, their specific role, the strategy adopted, measurable outcomes achieved, lessons learned, and the tools or methodologies used. Where available, supporting metrics such as lead generation, website traffic growth, SEO improvements, campaign performance, customer acquisition, or return on marketing investment should be included.Applications should be sent to contact@solexes.com or through indeed with the subject line:Application &ndash; Marketing &amp; Growth LeadPay: Up to Rs150,000.00 per monthApplication Question(s):<ul><li>Do you have 5 plus years of relevent experience</li></ul>Location:<ul><li>Islamabad E-11 (Preferred)</li></ul>Work Location: In person

Marketing & Growth Lead

FlagStar Bank

<div>Position Title
Marketing Analytics Lead
Location
Nationwide, MI 48098
Job Summary
Flagstar&rsquo;s Client Insights &amp; Analytics Team leverages cutting-edge analytics and modern data platforms to unlock actionable insights to make smarter decisions that balance business outcomes with customer needs. We&rsquo;re seeking a strategic, hands-on Marketing Analytics Lead to join our Client Insights &amp; Analytics Team at Flagstar. In this role, you'll independently drive analysis, reporting, and data visualization that power smarter marketing decisions. You&rsquo;ll partner with cross-functional teams to uncover insights, guide performance optimization, and help shape marketing strategy.
Job Responsibilities:
JOB RESPONSIBILITIES
<ul><li>Develop and deliver high-impact analyses, dashboards, and reports to track marketing performance, campaign ROI, funnel metrics, and customer behavior.</li><li>
Build intuitive, self-serve visualizations using tools like Power BI to support marketers in tracking their KPIs.</li><li>
Develop and maintain scalable data models, ensuring data integrity and accuracy in reporting.</li><li>
Serve as a trusted analytics advisor to marketing leaders and channel owners, providing data-driven recommendations to optimize campaigns and programs.</li><li>
Contribute to the development of measurement frameworks, attribution models, and marketing mix optimization.</li><li>
Lead/participate in cross-functional collaboration with data engineering, digital, and product teams to ensure analytics solutions are scalable and aligned with business needs.</li></ul>
ADDITIONAL ACCOUNTABILITIES<ul><li>
Performs special projects, and additional duties and responsibilities as required.</li><li>
Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations.</li></ul>
JOB REQUIREMENTS
Required Qualifications:<ul><li>
Education level required: Undergraduate Degree (4 years or equivalent).</li><li>
Minimum experience required: 7+ Years of hands-on experience in marketing analytics, data visualization, or related roles.</li><li>
Hands on experience in modern data architecture and data modeling.</li><li>
Experience with cloud data platforms (Snowflake, AWS, Azure, or GCP) and data transformation tools.</li><li>
Strong programming experience in SQL, Python or R.</li><li>
Proven experience with one of the BI tools (Power BI, Tableau, QlikView, etc.).</li><li>
Proven ability to lead cross-functional workstreams and manage projects independently.</li><li>
Solid understanding of marketing funnels, digital metrics, and campaign performance measurement.</li><li>
Experience with Adobe Analytics, Google Analytics, or other clickstream data collection tools.</li></ul>
Job Competencies:<ul><li>
Strong communication and presentation skills.</li><li>
Excellent stakeholder management skills.</li><li>
Advanced knowledge of data warehouse and data governance.</li><li>
Advanced technical and analytical skills.</li><li>
Strong strategical planning skills.</li><li>
Physical demands (ADA): No unusual physical exertion is involved.</li></ul>
Flagstar is an Equal Opportunity Employer
We are committed to providing clear and accurate compensation information in accordance with applicable laws. Actual starting base pay will be determined based on location, experience, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, bonuses, commissions, or other awards as outlined in the offer of employment. Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program. Please click the following link for detailed information: Benefits | Flagstar Bank
Pay Range
$90,900.00 - $144,430.00
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, and the San Francisco Fair Chance Ordinance, as appliable.</div>

Marketing Analytics Lead

Okta

<div><div>Secure Every Identity, from AI to Human 
 
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. 
 
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.</div>
We are looking for a Scrum Lead to support the Digital team's operational PODs supporting work across our digital initiatives.

As a Scrum Lead, you will facilitate scrum team events across multiple teams. You will have strong scrum/agile/lean experience, be a motivated self-starter, and have experience working in a SaaS environment. This role requires a people-oriented approach with high emotional intelligence, a desire to help team members grow, and the ability to maintain transparency and collaboration in a fast-changing and sometimes ambiguous environment.

What you'll be doing
<ul>
<li>Lead the Scrum Team(s) in being Agile with a focus on a product-driven organization embracing a customer-focused product operating model</li>
<li>Lead with a continuous improvement mindset, evolving the team's practices to deliver business outcomes</li>
<li>Facilitate and support all Scrum events, removing impediments, coaching and onboarding team members</li>
<li>Ensure critical blockers are removed and all parties are informed</li>
<li>Facilitate internal communication and effective collaboration</li>
<li>Guide the Scrum Team and others to understand agile values, principles, and practices. Help the scrum team achieve higher levels of maturity and effective delivery of value to the customers</li>
<li>Partner with the Product Owner and Delivery team to understand priorities, groom the backlog, and set and deliver on sprint and quarterly plans</li>
<li>Partner with Technical Program Managers to manage cross-functional programs with co-dependencies</li></ul> 


What you'll bring to the role
<ul>
<li>5+ years' experience running multiple scrum teams in a SaaS environment</li>
<li>5+ years' experience coaching and mentoring technical Scrum teams</li>
<li>Excellent knowledge of Agile Software Development</li>
<li>Excellent knowledge of Asana, Atlassian products (Jira, Confluence) and/or other work management/collaboration tools</li>
<li>Knowledge and demonstrated ability in working with collaboration tools (Google Workspace, Slack, Zoom, Lucid)</li>
<li>Strong communication and interpersonal skills</li>
<li>Ability to analyze and think quickly to resolve roadblocks</li>
<li>Ability to adapt to a changing environment and influence without authority</li>
<li>Self-motivated with the ability to stay focused in the middle of distraction</li>
<li>Exposure and/or knowledge of Business Systems such as Salesforce, Financial Management, Workday, etc</li>
</ul>
And extra credit if you have experience in any of the following!
<ul>
<li>Scrum Leader certification preferred (CSM, A-CSM, etc)</li>
<li>Product Owner certification or equivalent preferred (CSPO, etc)</li>
</ul>
#LI - Hybrid

P21814_3505829<div>
The Okta Experience
<ul>
<li>Supporting Your Well-Being</li>
<li>Driving Social Impact</li>
<li>Developing Talent and Fostering Connection + Community</li>
</ul>
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one. 
 
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. 
 
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. 
 
Notice for New York City Applicants &amp; Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.</div></div>

Digital Marketing Scrum Lead

Roblox

<div>San Mateo, CA, United StatesProductID: 6480</div>
 <div><div><div>Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences&ndash; all created by our global community of developers and creators.
At Roblox, we&rsquo;re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We&rsquo;re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you&rsquo;ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.</div>
Roblox is building the future of human connection through play. As a Senior Growth Marketing Manager, you will play a critical role in scaling Roblox's global growth engine, helping millions of users discover, engage with, and return to Roblox.

This role sits at the intersection of marketing, product, data science, and engineering. You will lead high-impact growth initiatives spanning user acquisition, lifecycle marketing, personalization, creator growth, and product-led growth. You will be responsible for identifying new growth opportunities, designing and executing experiments, influencing product strategy, and scaling programs that drive measurable business impact.

This is a highly cross-functional role for someone who combines analytical rigor, strong growth instincts, operational excellence, and the ability to influence across teams. You will report to the Head of Growth Marketing.
You will:

Own and Scale Growth Programs
<ul>
<li>Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs.</li>
<li>Manage and optimize multimillion-dollar marketing investments across ad platforms including but not limited to Google, YouTube, Meta, TikTok, Apple Search Ads, DSPs, and emerging channels.</li>
<li>Identify and validate new growth opportunities through structured experimentation and rapid iteration.</li>
</ul>
Drive Growth Strategy and Experimentation
<ul>
<li>Develop hypotheses, design experiments, and establish measurement frameworks to identify scalable growth levers.</li>
<li>Partner with Data Science to evaluate incrementality, attribution, LTV, retention, and monetization outcomes.</li>
<li>Build repeatable testing frameworks that accelerate learning across audiences, creative, channels, and product experiences.</li>
</ul>
Shape the User Journey
<ul>
<li>Partner with Product, Engineering, Design, and Data Science to improve onboarding, activation, retention, and monetization.</li>
<li>Identify opportunities to leverage personalization, recommendation systems, AI, and marketing technology to improve user outcomes.</li>
<li>Drive initiatives that connect acquisition performance with downstream user engagement and lifetime value.</li>
</ul>
Build New Growth Engines
<ul>
<li>Explore emerging channels, partnerships, creators, and platform opportunities that can unlock incremental growth.</li>
<li>Develop scalable approaches for creator-led, content-led, and community-led growth.</li>
<li>Evaluate new technologies, ad products, and AI-enabled workflows to improve efficiency and performance.</li>
</ul>
Influence Across the Organization
<ul>
<li>Translate complex analyses into clear business recommendations for senior leadership.</li>
<li>Build alignment across Marketing, Product, Engineering, Data Science, Finance, and Business Development teams.</li>
<li>Help define the long-term growth roadmap and operating model for Roblox.</li>
</ul>
You have:

Growth Leadership
<ul>
<li>12+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high growth consumer technology company.</li>
<li>Demonstrated track record of building and scaling growth programs that drove meaningful business outcomes.</li>
<li>Strong understanding of the full growth funnel, from acquisition and activation through retention and monetization.</li>
</ul>
Analytical Excellence
<ul>
<li>Advanced SQL proficiency and experience working directly with large datasets.</li>
<li>Deep understanding of experimentation methodologies, incrementality measurement, attribution, cohort analysis, and causal inference.</li>
<li>Strong grasp of LTV, retention, monetization, and unit economics.</li>
<li>Ability to independently identify insights, quantify opportunities, and make data-driven decisions.</li>
</ul>
Product and Strategic Thinking
<ul>
<li>Experience partnering closely with Product, Engineering, and Data Science teams to drive growth outcomes.</li>
<li>Ability to identify product-led growth opportunities and influence roadmap prioritization.</li>
<li>Strong business judgment and ability to balance short-term performance with long-term strategic investments.</li>
</ul>
Execution and Influence
<ul>
<li>Exceptional cross-functional collaboration and stakeholder management skills.</li>
<li>Proven ability to operate effectively in ambiguous environments and independently drive initiatives from concept to execution.</li>
<li>Strong written and verbal communication skills, including experience presenting to senior leadership.</li>
</ul>
Technical and AI Fluency
<ul>
<li>Strong understanding of modern advertising technology, measurement infrastructure, and growth tooling.</li>
<li>Demonstrated experience leveraging AI to improve decision-making, accelerate workflows, and increase organizational effectiveness.</li>
<li>Familiarity with responsible AI practices, including quality assurance, risk mitigation, and governance considerations.</li>
</ul>
Preferred Qualifications
<ul>
<li>Experience scaling a global consumer marketplace, gaming platform, social platform, or creator ecosystem.</li>
<li>Experience with personalization, recommendation systems, growth automation, or machine learning-driven optimization.</li>
<li>Experience managing large-scale paid media budgets ($10M+ annually).</li>
<li>Experience building growth systems that span both product and marketing surfaces.</li>
<li>Passion for gaming, creator ecosystems, and online communities.</li>
</ul><div><div><div>
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.</div><div>
Annual Salary Range</div><div>
$216,160&mdash;$257,440 USD</div></div></div><div>
Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.</div></div></div>

Growth Marketing Manager Lead

Coca-Cola HBC

<div>
 
 
 ABOUT YOUR NEW JOB
 
 
 
 At Coca-Cola HBC the Channel Market Activation lead will be Identifying business opportunities for the sales channel based on analyses and knowledge of consumer and buying occasions, and the behavior of customers and competition in the channel. Planning and developing strategies, tactics, and goals for the trade channel&rsquo;s immediate consumption to capitalize on established business opportunities and achieve the set goals.
 
 
 
 ABOUT YOUR NEW JOB RESPONSIBILITIES
 
 
 <ul>
 <li>
 Planning, development, and execution of plans of promotional activities for the sales channel: entry into new sales facilities to activate the CCHBC range; cooperation with the sales department for the purpose of preparing the season, activating opportunities 24/7 in facilities through different types of materials.
 </li>
 <li>
 Regular market tour; an overview of prices, packaging, presentation of products, equipment, and promotional activities of CCHBC and competition.
 </li>
 <li>
 Active participation in negotiations with customers. An average of 2 out of 5 working days are spent in the field.
 </li>
 <li>
 Execution of the annual plan of promotional activities in the channel of the store&rsquo;s immediate consumption:
 </li>
 <li>
 Managing the execution of all planned activities effectively and in a timely manner;
 </li>
 <li>
 Ensuring the full participation of relevant sales representatives in all planned promotional activities through constant communication;
 </li>
 <li>
 Ensuring the timely availability and availability of all planned elements for the purpose of achieving the planned objectives in the trade channel;
 </li>
 <li>
 Ensuring the production of promotional materials;
 </li>
 <li>
 Budget control (DME) planned for the trade channel;
 </li>
 <li>
 Continuous focus on effective cost management with the aim of return on investment. Proactively finding new and innovative ways of activation.
 </li>
 <li>
 Administrative tasks related to creating requests for purchase orders, tracking the status of order approvals, monitoring budgets monthly, quarterly, annually.
 </li>
 <li>
 Support in the planning, preparation, and realization of the CAPEX budget, opening codes for marketing materials, communication with suppliers, planning and procurement of equipment for sales channels in coordination with sales channel marketing managers. Initiating and leading the process of opening suppliers, close cooperation with procurement.
 </li>
 <li>
 Full operational support for the marketing activation of special events.
 </li>
 </ul>
 
 
 ARE THSES YOUR SECERET INGRIDENTS
 
 
 <ul>
 <li>
 University Degree in business related studies
 </li>
 <li>
 5-7 years of experience in consumer goods marketing.
 </li>
 <li>
 Experience in commercial marketing, key customer area, or operational sales)
 </li>
 <li>
 Previous experience in Trade marketing
 </li>
 <li>
 Previous experience in developing strategic plans for customers, channel, key customers or other business participants.
 </li>
 <li>
 Proactivity and ability to achieve results within set time frames.
 </li>
 <li>
 Results orientation, previous experience in working on important projects.
 </li>
 <li>
 Establishing quality relationships
 </li>
 <li>
 Creativity and innovative thinking
 </li>
 <li>
 Professional conduct in accordance with business ethics
 </li>
 <li>
 Presentation and negotiation skills
 </li>
 <li>
 Strong commercial approach
 </li>
 <li>
 Analytical skills.
 </li>
 <li>
 English fluency is a MUST
 </li>
 </ul>
 
 
 HOW WE WILL SUPPORT YOU
 
 
 <ul>
 <li>
 You&rsquo;ll have a buddy who will introduce you to the business, your daily routines during your onboarding period.
 </li>
 <li>
 International career opportunities: As a large and expanding company, we offer unique opportunities for role changes and enriching experiences and capabilities, including cross-functional transitions and international assignments.
 </li>
 <li>
 4 unique core values: Customer first, We over I, Make it simple and Deliver sustainably form the foundation of a robust culture that enables continuous and sustainable growth.
 </li>
 <li>
 Competitive remuneration and social package
 </li>
 </ul>
 
 
 ABOUT YOUR NEW TEAM
 
 
 
 We are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivalled range of products in 29 markets in Europe, Africa and Eurasia. As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact.
 
 
 We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth.
 
 
 We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds and education. We are willing to take a risk on the people we believe in, even if they don&rsquo;t have the perfect experience. We have faith in what every person can be.
 
 
 And although we have so much to be proud of, we always stay humble. We believe the real magic happens &ndash; for us and for you &ndash; when we OPEN UP."
 
 
 At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.
 
 
 
 
</div>

Channel Marketing Activation Lead

Tahaluf

<div>
 
 Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
 
 
 
 
 Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia&rsquo;s B2B and B2C large-scale events scene.
 
 
 
 
 Be part of something BIG with Tahaluf&rsquo;s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.
 
 
 
 
 Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you&rsquo;ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.
 
 
 
 
 
 
 Job Description
 
 
 
 
 We are seeking an experienced, commercially driven
 
 Head of Marketing
 
 to lead integrated marketing campaigns for world-class conferences, exhibitions, summits, and live experiences across Saudi Arabia.
 
 
 
 
 This role owns the complete event marketing lifecycle&mdash;from concept and strategy through execution, acquisition, and post-event analysis&mdash;working closely with the Marketing Director to drive attendance, revenue, exhibitor participation, and brand awareness.
 
 
 
 
 The ideal candidate is a strategic leader with a proven track record delivering high-profile B2B and B2C events across the Middle East, leading multidisciplinary teams and collaborating with commercial, production, and government stakeholders in Saudi Arabia's fast-paced environment.
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 Marketing Strategy &amp; Planning
 
 
 
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 <li>
 Develop and execute annual marketing strategies aligned with business objectives
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 Build integrated marketing plans with clear audience segmentation and positioning
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 <li>
 Create compelling value propositions for delegates, visitors, exhibitors, and sponsors
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 <li>
 Establish measurable KPIs for brand awareness, registrations, revenue, and ROI
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 Lead go-to-market strategies for new launches and portfolio growth
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 </ul>
 
 Event Marketing Leadership
 
 
 
 
 Manage the full marketing journey across:
 
 
 
 
 
 Discovery &amp; Planning:
 
 Market research, audience analysis, brand development, campaign planning
 
 
 
 
 
 Launch:
 
 Brand rollout, website launch, speaker announcements, PR and media engagement
 
 
 
 
 
 Growth:
 
 Delegate acquisition, digital advertising, CRM automation, email marketing, partnerships, social campaigns
 
 
 
 
 
 Live Delivery:
 
 Onsite execution, media coverage, VIP engagement, real-time optimization
 
 
 
 
 
 Post-Event:
 
 ROI analysis, lead nurturing, retention strategies, performance reporting
 
 
 
 
 Commercial Responsibilities
 
 
 
 <ul>
 <li>
 Deliver attendee acquisition targets and support sponsorship sales
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 Maximize marketing ROI and manage budgets effectively
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 Identify new audience segments and revenue opportunities
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 Support market expansion across Saudi Arabia, the GCC, and internationally
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 </ul>
 
 Digital Marketing &amp; Demand Generation
 
 
 
 <ul>
 <li>
 Performance marketing, paid search/social, LinkedIn campaigns
 </li>
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 SEO/SEM, marketing automation, CRM strategy
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 <li>
 Email marketing, website optimization, conversion rate optimization
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 Analytics, lead generation, retargeting, AI-enabled tools
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 </ul>
 
 Brand, Content &amp; Communications
 
 
 
 <ul>
 <li>
 Develop event brands and ensure consistency across channels
 </li>
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 Lead creative development, copywriting, and storytelling
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 Oversee video, photography, and multimedia content
 </li>
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 Drive social media and thought leadership campaigns
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 </ul>
 
 Public Relations &amp; Media
 
 
 
 <ul>
 <li>
 Develop regional PR strategies and manage media relationships
 </li>
 <li>
 Manage external agencies and secure media partnerships
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 Coordinate press conferences and crisis communications
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 </ul>
 
 Government &amp; Stakeholder Management
 
 
 
 <ul>
 <li>
 Build relationships with government ministries and public sector organizations
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 Secure endorsements and strategic partnerships
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 Align events with national priorities including Saudi Vision 2030
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 Support compliance and protocol requirements for VIPs
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 </ul>
 
 Leadership &amp; Team Development
 
 
 
 <ul>
 <li>
 Lead and mentor high-performing marketing teams
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 Manage internal specialists, agencies, and freelancers
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 Foster cross-functional collaboration and set clear KPIs
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 </ul>
 
 Analytics &amp; Performance Reporting
 
 
 
 <ul>
 <li>
 Track registration performance, ticket sales, marketing ROI, and conversion rates
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 Monitor lead generation, customer acquisition costs, and event profitability
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 Present strategic recommendations to senior leadership
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
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 <li>
 Bachelor's degree in Marketing, Business, or Communications (Master's preferred)
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 <li>
 10+ years in integrated marketing with 5+ years in senior leadership
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 Proven success with conferences, exhibitions, or large-scale events in Saudi Arabia and the GCC
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 <li>
 Experience launching new event brands and managing multi-million-dollar budgets
 </li>
 <li>
 Expertise in digital marketing, CRM, automation, and performance marketing
 </li>
 <li>
 Strong commercial acumen and experience with government stakeholders
 </li>
 </ul>
 
 Relevant Event Experience:
 
 
 
 
 B2B conferences, international exhibitions, trade shows, government forums, investment summits, technology/healthcare congresses, sustainability forums, Vision 2030 initiatives, international association congresses
 
 
 
 
 
 
 Additional Information
 
 
 
 
 
 Please note this is a 12 month contract role. It can be performed remotely. We are not able to provide relocation or sponsorship support with the position.
 
 
 
 
 
 We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.
 
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Head of Event Marketing - 12 month contract

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