marketing leader

Applied Industrial Technologies

<div><div>The Strategic Marketing Leader will be responsible for building and executing the company&rsquo;s marketing strategy, with a strong focus on enabling internal sales partners, deploying HubSpot as our marketing automation platform, and creating compelling content that drives awareness and growth. This role requires both strategic vision and hands-on execution, balancing high-level planning with the ability to roll up sleeves and deliver.</div><p></p><div><div><div><div><div><div><div><div><div><p><b>
Marketing Strategy &amp; Leadership</b></p><ul><li><p>
Develop and own the overall marketing strategy to support company growth objectives in the factory automation space.</p></li><li><p>
Partner closely with executive leadership and sales management to align marketing initiatives with business goals.</p></li><li><p>
Define KPIs for marketing effectiveness and report regularly on campaign performance, ROI, and sales enablement impact.</p></li></ul><p><b>
HubSpot Deployment &amp; Enablement</b></p><ul><li><p>
Lead the implementation and optimization of HubSpot, including marketing ,automation workflows, lead scoring, and analytics.</p></li><li><p>
Train and support internal sales partners to effectively use HubSpot for prospecting, nurturing, and tracking opportunities.</p></li><li><p>
Continuously improve HubSpot utilization to maximize sales efficiency and marketing ROI.</p></li></ul><p><b>
Sales Partner Marketing</b></p><ul><li><p>
Develop targeted campaigns, tools, and collateral to empower internal sales teams to position our solutions effectively.</p></li><li><p>
Create and maintain sales playbooks, case studies, and presentations tailored to key customer segments.</p></li><li><p>
Partner with sales leaders to ensure consistent messaging and adoption of marketing tools across all sales channels.</p></li></ul><p><b>
Content Creation &amp; Management</b></p><ul><li><p>
Lead the creation and curation of high-quality content (blogs, white papers, videos, webinars, brochures, and technical guides) that communicates our expertise and differentiates our solutions.</p></li><li><p>
Manage internal and external resources (designers, writers, agencies) to ensure brand-aligned, professional content delivery.</p></li><li><p>
Maintain a content calendar that aligns with product launches, trade shows, industry trends, and business objectives.</p></li></ul><p><b>
Brand &amp; Market Presence</b></p><ul><li><p>
Strengthen the company&rsquo;s brand identity in the automation industry through digital channels, events, and PR.</p></li><li><p>
Oversee website development, SEO/SEM strategy, and social media engagement to drive inbound opportunities.</p></li><li><p>
Monitor industry trends and competitor activities to inform positioning and messaging.</p></li></ul><p></p><p><b>
Qualifications</b></p><ul><li><p>
High School Diploma or equivalent required; Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field preferred.</p></li><li><p>
5+ years of B2B marketing experience, preferably in industrial automation, technology, or manufacturing.</p></li><li><p>
Proven success deploying and scaling HubSpot or similar marketing automation platforms.</p></li><li><p>
Strong understanding of sales enablement and partner-focused marketing.</p></li><li><p>
Excellent content development and storytelling skills, with the ability to translate technical topics into compelling narratives.</p></li><li><p>
Experience managing cross-functional projects and external creative resources.</p></li><li><p>
Data-driven mindset with a track record of measuring and improving marketing performance.</p></li></ul></div></div></div></div></div></div></div></div></div><p></p><p>
Founded in 1923, Applied Industrial Technologies (NYSE: AIT) is a leading value-added distributor and technical solutions provider of industrial motion, fluid power, flow control, automation technologies, and related maintenance supplies. Our leading brands, specialized services, and comprehensive knowledge serve MRO and OEM end users in virtually all industrial markets through our multi-channel capabilities that provide choice, convenience, and expertise.</p><p></p><p><b>
Applied Industrial Technologies is built on a philosophy that puts people first. We are an equal opportunity employer, and we are committed to a workforce in which we enforce fair treatment and provide growth opportunities for everyone. All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, genetics, religion, gender, marital status, physical or mental disability, or any other characteristic protected by applicable laws, regulations, and ordinances.</b></p></div>

Strategic Marketing Leader

Al Ahly Momkn

<div>
 The Marketing Team Leader will drive merchant-focused marketing strategies and campaigns, ensuring our value proposition resonates with our merchant base. This role combines strategic planning, hands-on execution, and team leadership to increase merchant acquisition, retention, and engagement. He/she will work closely with Sales, Product, and Customer Service teams to ensure that our marketing is targeted, impactful, and aligned with business goals.
 <br/>
 Key Responsibilities
 <br/>
 <br/>
 <ul>
  <li>
   Lead the planning and execution of merchant-focused marketing campaigns across digital, print, and in-person channels.
   <br/>
  </li>
  <li>
   Develop communication strategies that clearly convey the benefits of our products and services to different merchants segments.
   <br/>
  </li>
  <li>
   Manage and mentor the marketing team, ensuring alignment with KPIs and deadlines.
   <br/>
  </li>
  <li>
   Coordinate with Sales and Partnerships teams to support merchant acquisition and retention initiatives.
   <br/>
  </li>
  <li>
   Oversee the creation of merchant-focused content, including brochures, email campaigns, case studies, and social media posts.
   <br/>
  </li>
  <li>
   Analyze campaign performance, market trends, and merchant feedback to optimize future initiatives.
   <br/>
  </li>
  <li>
   Maintain brand consistency and tone across all merchant communication touchpoints.
   <br/>
  </li>
  <li>
   Collaborate with Product Marketing to ensure merchants are informed about new features, updates, and promotions.
   <br/>
  </li>
  <li>
   Organize merchant events, activations, and training sessions to build strong relationships and drive loyalty.
   <br/>
  </li>
  <li>
   Willingness to work outside the office environment when needed
   <br/>
  </li>
  <li>
   conducting market surveys, attending on-ground activations, and engaging directly with merchants.
   <br/>
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 Requirements
 <br/>
 <br/>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business, or related field
   <br/>
  </li>
  <li>
   Excellent communication and presentation abilities (Arabic &amp; English proficiency is a plus).
   <br/>
  </li>
  <li>
   Solid understanding of merchant needs, market trends, and competitive landscape.
   <br/>
  </li>
  <li>
   Proficiency in marketing tools (CRM, automation platforms, analytics tools, etc.).
   <br/>
  </li>
  <li>
   Creative thinker with strong analytical skills and a results-driven mindset.
   <br/>
  </li>
  <li>
   Proven track record in developing and executing merchant-facing marketing campaigns.
   <br/>
  </li>
  <li>
   5+ years of marketing experience, preferably in fin-tech, payments, or merchant services.
   <br/>
  </li>
  <li>
   Strong leadership and team management skills.
   <br/>
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 Benefits
 <br/>
 <br/>
 <ul>
  <li>
   Embark on an exciting journey with the Fin-tech Experts.
   <br/>
  </li>
  <li>
   Join a workplace that actively encourages and supports all talents.
   <br/>
  </li>
  <li>
   A support system where you have a safe place to voice your opinion, share feedback, and be your true authentic self.
   <br/>
  </li>
  <li>
   Join us in our mission to accelerate financial inclusion and make financial freedom accessible to all.
   <br/>
  </li>
 </ul>
</div>


Marketing Team Leader

Ultra Safe Cleaning & Sanitising Experts

<p>Evermore is a fast-growing luxury brand redefining how the Arab woman wears diamonds. We&rsquo;re looking for a <b>smart, creative, and confident marketing professional</b> who understands the <b>GCC woman&rsquo;s taste, aspirations, and buying behaviour</b> &mdash; and can translate that into powerful campaigns. Location will be at Evermore HQ at Wafi mall</p><p>What You&rsquo;ll Do:</p><ul><li>Lead Evermore&rsquo;s marketing across <b>social, digital, retail, and influencer channels</b></li><li>Build buyer journeys that <b>increase loyalty, engagement, and repeat purchase</b></li><li>Drive <b>performance marketing and brand storytelling</b> to elevate visibility and ROI</li><li>Work closely with leadership to shape <b>brand direction and creative strategy</b></li><li><b>Collaborate with agencies, photographers and internal team to strategise and create content</b></li></ul><p>What We&rsquo;re Looking For:</p><ul><li><b>Native Arabic speaker</b> (this is essential)</li><li><b>Experience in marketing for a jewellery or luxury brand</b></li><li>Strong creative and analytical mindset &mdash; someone who can bring <b>fresh ideas, structure, and strategy</b></li><li>Confident communicator with a sharp eye for design and trends</li></ul><p>Salary : 3500- 10000</p><p>Job Type: Full-time</p><p>Pay: AED3,500.00 - AED10,000.00 per month</p>

Ambientechs IT Services

<p><b>We are looking for a passionate and confident Digital Marketing Team Leader</b> to guide our marketing team and manage online brand activities.<br/>If you have leadership skills and a basic understanding of digital marketing, we&rsquo;d love to meet you!</p><p><b>Key Responsibilities:</b></p><ul><li>Lead and motivate the digital marketing team.</li><li>Plan and manage campaigns on Google, Facebook, Instagram, and LinkedIn.</li><li>Oversee SEO, social media, and content marketing efforts.</li><li>Analyze campaign performance and prepare reports.</li><li>Collaborate with designers, content writers, and management to achieve goals.</li></ul><p><b>Requirements:</b></p><ul><li>Fresher or experienced candidates can apply.</li><li>Knowledge of digital marketing tools (SEO, Google Ads, social media).</li><li>Strong communication and leadership skills.</li><li>Creative mindset with a positive attitude.</li></ul><p><b>Why Join Us:</b></p><ul><li>Work with a supportive and creative team.</li><li>Opportunity to lead projects and grow your career.</li><li>Learn and explore new marketing trends.</li></ul><p><b>Interested candidates can apply now!</b><br/><i>Location: Mansarovar, Jaipur</i><br/><i>Salary: &#8377;15,000 &ndash; &#8377;20,000 (Based on skills and experience)</i></p><p>Job Type: Full-time</p><p>Pay: &#8377;100,000.00 - &#8377;120,000.00 per year</p><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Experience:</p><ul><li>Digital marketing: 1 year (Required)</li><li>total work: 1 year (Required)</li></ul><p>Work Location: In person</p>

Digital Marketing Team Leader

Paradigm Solutions

<b>Type: Full time - Onsite</b><br>
 <div>
 <p>As a Performance Marketing Team Leader at PSdigital, you will be responsible for leading a team to drive growth and revenue through data-driven digital marketing campaigns. You will work closely with cross-functional teams to set and execute performance marketing strategies, analyze campaign performance, and identify opportunities for optimization and expansion.</p><b>
Job Requirements <br> </b><ul>
 <li>
 Advanced level in planning, managing, and optimizing PPC, programmatic, native, and social media campaigns (Meta, TikTok, Snapchat, Twitter, and ads)<br> </li>
 <li>
 Extensive experience in E-commerce campaigns in the MENA region on the website and mobile apps<br> </li>
 <li>
 Advanced knowledge of tracking and analytics tools like GA4, GTM, Firebase, AppsFlyer, Hotjar, and Google Data Studio.<br> </li>
 <li>
 Good knowledge of SEO and Email Marketing<br> </li>
 <li>
 Strong analytical skills with the ability to interpret data and make strategic recommendations.<br> </li>
 </ul><b>
 Qualifications <br> </b><ul>
 <li>
 At Least 4 years of hands-on experience in performance marketing and mobile-first advertising plans.<br> </li>
 <li>
 Bachelor's degree in Marketing, Business, or a related field.<br> </li>
 <li>
 Proven track record of managing successful campaigns.<br> </li>
 <li>
 Leadership skills are a must<br> </li>
 <li>
 Strong analytical and data-driven decision-making skills<br> </li>
 <li>
 Excellent communication and presentation skills, with the ability to translate complex data into actionable insights<br> </li>
 <li> Proven ability to work collaboratively with cross-functional teams<br> </li><li> Self-motivated and flexible to work in a vibrant business environment. </li>
 </ul></div>

Performance Marketing Team Leader

<div><p><b>Avant de postuler &agrave; un emploi, s&eacute;lectionnez votre langue de pr&eacute;f&eacute;rence parmi les options disponibles en haut &agrave; droite de cette page.</b></p><p></p><p>
D&eacute;couvrez votre prochaine opportunit&eacute; au sein d'une organisation qui compte parmi les 500 plus importantes entreprises mondiales. Envisagez des opportunit&eacute;s innovantes, d&eacute;couvrez notre culture enrichissante et travaillez avec des &eacute;quipes talentueuses qui vous poussent &agrave; vous d&eacute;velopper chaque jour. Nous savons ce qu&rsquo;il faut faire pour diriger UPS vers l'avenir : des personnes passionn&eacute;es dot&eacute;es d&rsquo;une combinaison unique de comp&eacute;tences. Si vous avez les qualit&eacute;s, de la motivation, de l'autonomie ou le leadership pour diriger des &eacute;quipes, il existe des postes adapt&eacute;s &agrave; vos aspirations et &agrave; vos comp&eacute;tences d'aujourd'hui et de demain.</p><p></p><p><b>
Fiche de poste :</b></p><p></p><div><div><p>
Job Summary</p></div><div><p>
Team Lead is a full-time position responsible for providing departmental administrative support, coaching, technical training, and assistance to associates, ensuring accurate and efficient identification and application of customer payments. Sound judgment and independent initiatives may be required to identify, adapt, and implement approaches to problem-solving. This role monitors process efficiency at optimal levels and ensures that changes in processes, policies, and procedures are effectively administered. Experience with IAS Enterprise is essential for reviewing bids, categorizing them, and assigning tasks to team members. The Team Lead will also support the Pricing team by addressing related queries.</p></div><p></p><div><p><br>
Key Responsibilities</p></div><div><ul><li><p>
Act as a liaison between Associates and Supervisors.</p></li></ul></div><div><ul><li><p>
Review/reject requests for creating/modifying bid as per set guidelines of IAS enterprise.</p></li></ul></div><div><ul><li><p>
Correct categorization of bids needs to be done before assigning.</p></li></ul></div><div><ul><li><p>
Assign bids to associates after reviewing the request.</p></li></ul></div><div><ul><li><p>
Coach associates to consistently meet service level expectations.</p></li></ul></div><div><ul><li><p>
Shares skill and knowledge with associates while addressing questions regarding the systems and work.</p></li></ul></div><div><ul><li><p>
Stays current on service features and system enhancements through formal and informal training.</p></li></ul></div><div><ul><li><p>
Assist and support associates with difficult work-related situations.</p></li></ul></div><div><ul><li><p>
Empowered to take ownership of associate inquiries and concerns and to follow through on resolutions to ensure complete external and internal customer satisfaction.</p></li></ul></div><div><ul><li><p>
Responsible for providing assistance in resolving any problems that arise within the department.</p></li></ul></div></div><div><div><ul><li><p>
Prioritize the workflow to meet the deadlines of the department.</p></li></ul></div><div><ul><li><p>
Communicates with Supervisor for any issues or problems that need escalation or management attention.</p></li></ul></div><div><ul><li><p>
Identifies and implements changes and process improvements to maximize efficiency, decrease errors, and reduce costs within the department.</p></li></ul></div><div><ul><li><p>
Reviews status &amp; quality reports and adjusts controls to ensure proper procedures and corrective action steps are in place.</p></li></ul></div><div><ul><li><p>
Reviews processes to ensure efficiencies are maximized within the department.</p></li></ul></div><div><ul><li><p>
Conducts audits, identifies exceptions, implements corrective actions, reports findings, and maintains schedules to ensure compliance with internal audits.</p></li></ul></div><p></p><div><p><br>
Supervises and Develops Others</p></div><div><ul><li><p>
She/he is expected to be the leader of the work group.</p></li></ul></div><div><ul><li><p>
Determines employees&rsquo; training needs to produce continuous development plans.</p></li></ul></div><div><ul><li><p>
Provides ongoing feedback and support to improve performance.</p></li></ul></div><div><ul><li><p>
Holds others accountable to establish performance levels to achieve individual and group goals.</p></li></ul></div><div><ul><li><p>
Resolve individual and group performance issues in accordance with UPS&rsquo;s policies and procedures in a timely manner to motivate and foster teamwork.</p></li></ul></div><p></p><div><p><br>
Skillset required</p></div><div><ul><li><p>
Must have effective and professional communication skills to work with internal and external customers.</p></li></ul></div><div><ul><li><p>
Must be a team builder who facilitates cooperation.</p></li></ul></div><div><ul><li><p>
Ability to work independently, make sound judgments, without supervision based on the needs of the process.</p></li></ul></div></div><div><div><ul><li><p>
Willingness to accept change and perform additional duties as assigned according to business requirements.</p></li></ul></div><div><ul><li><p>
Knowledge of the IAS Process is mandatory.</p></li></ul></div><p></p><div><p><br>
Prerequisites</p></div><div><ul><li><p>
Graduate/ Postgraduate in any discipline.</p></li></ul></div><div><ul><li><p>
Excellent verbal and written communication skills.</p></li></ul></div><div><ul><li><p>
Self-Driven.</p></li></ul></div><div><ul><li><p>
Influence And Persuasion.</p></li></ul></div><div><ul><li><p>
Strong customer orientation.</p></li></ul></div><div><ul><li><p>
Knowledge of MS office with hands-on experience on Excel.</p></li></ul></div></div><p><b><br>
Type de contrat:</b></p>
en CDI<p></p><p><i>
Chez UPS, &eacute;galit&eacute; des chances, traitement &eacute;quitable et environnement de travail inclusif sont des valeurs clefs auxquelles nous sommes attach&eacute;s.</i></p></div><p></p>

Calpion/Plutus Health

<div><p>Company Overview</p><br>
<p></p>
<p>
Plutus Health Inc is a high-growth, tech-enabled Revenue Cycle Management company serving 1,000+ healthcare providers nationwide.</p><br>
<p></p>
<p>
Recognition &amp; Growth</p>
<ul>
<li>Inc 5000 honoree &ndash; 2 consecutive years recognized for rapid revenue growth</li>
<li>SMU Cox 100 - 3 consecutive years (fastest-growing Dallas companies)</li>
<li>Proven scalability: Built on proprietary technology + dedicated global teams</li></ul><br>
<p></p>
<p>
Dual-Brand Portfolio</p>
<ul>
<li>Plutus Health (Primary): Tech-enabled RCM outsourcing serving multi-specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, AR optimization</li>
<li>Artemis ABA: Practice management SaaS platform for ABA therapy providers</li></ul><br>
<p></p>
<p>
What Makes Us Different</p>
<ul>
<li>Technology-first approach: Proprietary workflows, AI-powered automation, real-time analytics</li>
<li>Vertical expertise: Deep specialization in behavioral health, ABA therapy, ASC billing</li>
<li>Global delivery advantage: Round the clock support with cost savings</li>
<li>KPI driven pricing model</li>
<li>Rapid growth trajectory: Expanding client base, geographic footprint, and service capabilities</li></ul><br>
<p></p>
<p>
Position Summary</p><br>
<p></p>
<p>
Enterprise B2B Marketing Leader driving aggressive growth strategy</p>
<p>
Report directly to CEO. Own complete marketing function for both RCM services + SaaS software. Build scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech-enabled RCM.</p><br>
<p></p>
<p>
CRITICAL REQUIREMENTS (Must Have)</p><br>
<p></p>
<p>
Enterprise ABM Experience</p>
<ul>
<li>10+ years B2B marketing leadership targeting healthcare enterprises</li>
<li>Proven ABM program success with measurable pipeline</li>
<li>Built and executed multi-touch ABM campaigns targeting C-suite + clinical decision-makers</li>
<li>Experience with 12 month enterprise sales cycles involving 5-10 stakeholders</li>
<li>Track record of 30%+ improvement in sales cycle velocity through ABM</li></ul><br>
<p></p>
<p>
Healthcare Industry Expertise</p>
<ul>
<li>RCM outsourcing services marketing (medical billing, coding, denial management)</li>
<li>Healthcare SaaS go-to-market experience (EMR/EHR, practice management, billing software)</li>
<li>Deep understanding of healthcare buyer personas: CFOs, CEO, PE backed board</li>
<li>Experience marketing to CFOs and PE-backed healthcare organizations: Ability to create ROI-focused messaging that resonates with financial decision-makers and boards focused on EBITDA improvement, operational efficiency, and portfolio optimization</li>
<li>Knowledge of HIPAA compliance in marketing operations</li>
<li>Experience marketing to: Multi-specialty practices, ABA therapy providers, behavioral health clinics, PE portfolio companies</li></ul><br>
<p></p>
<p>
Digital Marketing Mastery</p>
<ul>
<li>HubSpot expert: Deep experience building workflows, lead scoring, attribution reporting, and marketing automation in HubSpot Marketing Hub</li>
<li>Full-funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, retargeting</li>
<li>Marketing automation expertise (HubSpot, Marketo, Pardot)</li>
<li>Intent data platforms (6sense, ZoomInfo, Bombora)</li>
<li>Account-based advertising and personalization (Demandbase, Terminus, Mutiny)</li></ul><br>
<p></p>
<p>
AI-Powered Marketing Innovation</p>
<ul>
<li>Leverage AI for scale and efficiency: Experience using generative AI for content creation, personalization, campaign optimization</li>
<li>Marketing automation with AI: Implementing predictive lead scoring, AI-driven email optimization, chatbots for lead qualification, dynamic website personalization</li>
<li>Proven track record reducing content creation time by 40%+ while maintaining quality through AI tools</li></ul><br>
<p></p>
<p>
Brand &amp; Market Leadership</p>
<ul>
<li>Trade show and event strategy: HFMA, CASP, BHB, ASCA conferences - booth design, sponsorships, ROI tracking</li>
<li>Brand positioning and messaging: Competitive differentiation against market leaders</li>
<li>Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings</li>
<li>Customer engagement: User conferences, customer advisory boards, reference programs, success stories</li>
<li>Analyst relations: Engaging KLAS, Black Book, Gartner to build market credibility</li></ul><br>
<p></p>
<p>
Execution Excellence</p>
<ul>
<li>Built marketing function from scratch at growth-stage company ($50M-$100M revenue)</li>
<li>Managed marketing budgets $ 3M+ with strong ROI discipline</li>
<li>Led teams of 5-10+ (internal + agencies)</li>
<li>Proven content creation engine: case studies, whitepapers, video, webinars</li></ul><br>
<p></p>
<p>
STRONG PLUS (Differentiators)</p><br>
<p></p>
<p>
Industry Experience</p>
<ul>
<li>Global delivery model marketing experience</li>
<li>ABA/behavioral health/ASC market knowledge</li>
<li>PE-backed healthcare company marketing experience</li>
<li>Marketing engagement with healthcare CFOs, COOs, and PE portfolio company boards</li>
<li>Competitive intelligence experience</li></ul><br>
<p></p>
<p>
Technical Capabilities</p>
<ul>
<li>HubSpot certifications (Marketing Software, Inbound, Revenue Operations)</li>
<li>AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI</li>
<li>Predictive analytics and propensity modeling</li>
<li>Marketing data warehouse architecture</li>
<li>API integrations and martech stack optimization</li></ul><br>
<p></p>
<p>
Strategic Skills</p>
<ul>
<li>Market research and analyst relations (KLAS, Black Book, Gartger)</li>
<li>Key Opinion Leader (KOL) development programs</li>
<li>Partner/channel marketing experience</li>
<li>PE firm relationship building and portfolio company targeting</li></ul><br>
<p></p>
<p>
KEY RESPONSIBILITIES</p><br>
<p></p>
<p>
Strategic Planning (25%)</p>
<ul>
<li>Own revenue contribution target through marketing-sourced pipeline</li>
<li>Develop integrated marketing strategy across services (Plutus) + software (Artemis)</li>
<li>Build ICP definitions and account selection criteria for ABM programs</li>
<li>Create competitive positioning</li>
<li>Design and execute tiered ABM programs</li>
<li>Target named enterprise accounts with customized campaigns</li>
<li>Develop CFO-focused value propositions: Create financial models, ROI calculators, and EBITDA impact analyses for PE-backed organizations</li></ul><br>
<p></p>
<p>
Brand, Events &amp; Market Presence (25%)</p>
<ul>
<li>Plan and execute major healthcare conferences annually</li>
<li>Target PE firm events and healthcare investment conferences: Build relationships with PE firms managing healthcare portfolios</li>
<li>Launch annual customer conference</li>
<li>Create customer advisory board</li>
<li>Produce whitepapers annually on RCM trends, ABA therapy outcomes, industry benchmarks, CFO-focused content on revenue optimization and cost reduction</li>
<li>Engage KLAS, Black Book, Gartner for vendor evaluations and rankings</li>
<li>Build PR strategy and media coverage in healthcare trade publications</li></ul><br>
<p></p>
<p>
Demand Generation (35%)</p>
<ul>
<li>Generate marketing-qualified accounts (MQAs)</li>
<li>Drive company pipeline from marketing sources</li>
<li>Execute LinkedIn ABM campaigns</li>
<li>Build SEM strategy capturing high-intent search traffic (</li>
<li>Create vertical-specific content for multi-specialty practices, behavioral health, ABA therapy</li>
<li>Develop board-ready materials: Executive summaries, financial impact assessments, implementation roadmaps</li>
<li>Optimize conversion funnels</li>
<li>Implement AI-powered lead scoring, email optimization, and dynamic content personalization</li></ul><br>
<p></p>
<p>
Sales Enablement &amp; Team (15%)</p>
<ul>
<li>Create account-specific microsites and personalized landing pages</li>
<li>Develop competitive battlecards and sales presentation decks</li>
<li>Build CFO-specific sales tools: ROI models, total cost of ownership analyses, payback period calculators</li>
<li>Weekly pipeline reviews with sales leadership</li>
<li>Recruit and manage 3-5 person team (demand gen, content, digital, operations, events)</li>
<li>Build real-time dashboards tracking account engagement, pipeline, revenue</li></ul><br>
<p></p>
<p>
QUALIFICATIONS</p><br>
<p></p>
<p>
Education &amp; Experience</p>
<ul>
<li>Bachelor's degree in Marketing, Business, Communications (required)</li>
<li>MBA or healthcare-related advanced degree (strongly preferred)</li>
<li>10+ years B2B healthcare marketing leadership</li>
<li>5+ years enterprise ABM program management</li>
<li>3+ years RCM or healthcare SaaS marketing</li>
<li>Experience selling to CFOs and PE-backed healthcare organizations</li></ul><br>
<p></p>
<p>
Technical Skills</p>
<ul>
<li>HubSpot: Marketing Hub expert (workflows, lead scoring, attribution reporting)</li>
<li>AI Tools: Generative AI for content, predictive analytics, marketing automation</li>
<li>LinkedIn Campaign Manager + Sales Navigator</li>
<li>Google Analytics 4, Google Ads, Tag Manager</li>
<li>ABM platforms: Demandbase, 6sense, or Terminus</li>
<li>Intent data: ZoomInfo, Bombora, Clearbit</li>
<li>Analytics: Tableau, Looker, or Power BI</li>
<li>Financial modeling tools for ROI/TCO analysis</li></ul><br>
<p></p>
<p>
Leadership Competencies</p>
<ul>
<li>Data-driven decision making with metrics obsession</li>
<li>Financial acumen: Ability to speak CFO language - EBITDA, cash flow, ROI, payback periods</li>
<li>Cross-functional collaboration between marketing, sales, product, operations</li>
<li>Healthcare expertise: RCM workflows, HIPAA, healthcare buying committees</li>
<li>C-suite engagement skills: Comfortable presenting to boards and executive teams</li>
<li>Execution speed: bias for action, comfortable with ambiguity</li>
<li>Strategic + tactical: 3-year vision while executing daily campaigns</li></ul><br>
<p></p>
<p>
WORKING STYLE &amp; CULTURE FIT</p><br>
<p></p>
<p>
You'll thrive here if you:</p>
<ul>
<li>Move fast: High-growth environment; execution speed critical</li>
<li>Love data: Every decision backed by metrics; live in dashboards</li>
<li>Direct communication: CEO prefers bullet points, quick decisions, minimal fluff</li>
<li>Speak CFO: Comfortable translating marketing into financial impact</li>
<li>Entrepreneurial: Comfortable building from ground up; minimal bureaucracy</li>
<li>Results-oriented: Measured on pipeline and revenue, not activities</li>
<li>Hands-on: Not afraid to build workflows yourself while managing the team</li></ul><br>
<p></p>
<p>
WHY JOIN PLUTUS HEALTH?</p>
<ul>
<li>Momentum: Inc 5000 + SMU Cox 100 (3 years) = proven growth trajectory</li>
<li>Impact: Build marketing function from ground up at critical inflection point</li>
<li>Growth Market: Healthcare RCM + ABA software both expanding rapidly</li>
<li>Target Rich Environment: PE firms managing healthcare portfolio companies</li>
<li>Competitive Advantage: Global delivery model + proprietary technology = cost advantage</li>
<li>Leadership: Experienced operators; decisive, empowering CEO</li></ul><br>
<p></p><br>
<p>APPLICATION PROCESS</p>
<p>
Submit:</p>
<div>
<ul><li>Resume highlighting ABM results, HubSpot experience, healthcare marketing success</li></ul>
<ul><li>Brief answers (2 pages total):
<ul><li>Most successful ABM campaign: accounts, tactics, pipeline/revenue impact</li>
<li>Example of marketing to CFOs/PE-backed organizations: messaging, content, results</li>
<li>How you've used AI to improve marketing efficiency and results</li>
<li>Trade show strategy for dual brands</li>
<li>Approach to marketing RCM services + ABA software</li>
<li>90-day plan: priorities, quick wins, resource needs</li>
</ul>
</li></ul></div><p>Send to: sreenath.pamisetty@plutushealthinc.com</p></div><p></p>

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