marketing leader

Applied Industrial Technologies

<div>The Strategic Marketing Leader will be responsible for building and executing the company&rsquo;s marketing strategy, with a strong focus on enabling internal sales partners, deploying HubSpot as our marketing automation platform, and creating compelling content that drives awareness and growth. This role requires both strategic vision and hands-on execution, balancing high-level planning with the ability to roll up sleeves and deliver.
Marketing Strategy &amp; Leadership<ul><li>
Develop and own the overall marketing strategy to support company growth objectives in the factory automation space.</li><li>
Partner closely with executive leadership and sales management to align marketing initiatives with business goals.</li><li>
Define KPIs for marketing effectiveness and report regularly on campaign performance, ROI, and sales enablement impact.</li></ul>
HubSpot Deployment &amp; Enablement<ul><li>
Lead the implementation and optimization of HubSpot, including marketing ,automation workflows, lead scoring, and analytics.</li><li>
Train and support internal sales partners to effectively use HubSpot for prospecting, nurturing, and tracking opportunities.</li><li>
Continuously improve HubSpot utilization to maximize sales efficiency and marketing ROI.</li></ul>
Sales Partner Marketing<ul><li>
Develop targeted campaigns, tools, and collateral to empower internal sales teams to position our solutions effectively.</li><li>
Create and maintain sales playbooks, case studies, and presentations tailored to key customer segments.</li><li>
Partner with sales leaders to ensure consistent messaging and adoption of marketing tools across all sales channels.</li></ul>
Content Creation &amp; Management<ul><li>
Lead the creation and curation of high-quality content (blogs, white papers, videos, webinars, brochures, and technical guides) that communicates our expertise and differentiates our solutions.</li><li>
Manage internal and external resources (designers, writers, agencies) to ensure brand-aligned, professional content delivery.</li><li>
Maintain a content calendar that aligns with product launches, trade shows, industry trends, and business objectives.</li></ul>
Brand &amp; Market Presence<ul><li>
Strengthen the company&rsquo;s brand identity in the automation industry through digital channels, events, and PR.</li><li>
Oversee website development, SEO/SEM strategy, and social media engagement to drive inbound opportunities.</li><li>
Monitor industry trends and competitor activities to inform positioning and messaging.</li></ul>
Qualifications<ul><li>
High School Diploma or equivalent required; Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field preferred.</li><li>
5+ years of B2B marketing experience, preferably in industrial automation, technology, or manufacturing.</li><li>
Proven success deploying and scaling HubSpot or similar marketing automation platforms.</li><li>
Strong understanding of sales enablement and partner-focused marketing.</li><li>
Excellent content development and storytelling skills, with the ability to translate technical topics into compelling narratives.</li><li>
Experience managing cross-functional projects and external creative resources.</li><li>
Data-driven mindset with a track record of measuring and improving marketing performance.</li></ul>
Founded in 1923, Applied Industrial Technologies (NYSE: AIT) is a leading value-added distributor and technical solutions provider of industrial motion, fluid power, flow control, automation technologies, and related maintenance supplies. Our leading brands, specialized services, and comprehensive knowledge serve MRO and OEM end users in virtually all industrial markets through our multi-channel capabilities that provide choice, convenience, and expertise.
Applied Industrial Technologies is built on a philosophy that puts people first. We are an equal opportunity employer, and we are committed to a workforce in which we enforce fair treatment and provide growth opportunities for everyone. All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, genetics, religion, gender, marital status, physical or mental disability, or any other characteristic protected by applicable laws, regulations, and ordinances.</div>

Strategic Marketing Leader

Synchrony

<div>Job Description:
Role Summary/Purpose:
Lead the marketing organization for the Ashley Furniture credit portfolio, including corporate and all licensee stores. The Ashley Furniture portfolio is one of the largest in Synchrony.
Develop and implement marketing strategies and tactics to achieve Synchrony growth metrics as well as critical client requirements. Work collaboratively with both the sales team and partner organizations to drive new card accounts and incremental card usage. As portfolio marketing leader, this role with have responsibility for developing and leading a team of direct reports.
Our Way of Working
We&rsquo;re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:<ul><li>
Partner with the business and the Synchrony client team to lead, develop, implement, and monitor dynamic annual growth plans.</li><li>
Lead and develop team of client marketing professionals.</li><li>
Establish and develop key relationships at senior levels of partner organization.</li><li>
Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.</li><li>
Optimize contractual marketing spend and pursue additional funds to meet growth goals.</li><li>
Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.</li><li>
Manage all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics. Ensure program profitability and penetration through continued enhancements.</li><li>
Drive program to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda.</li><li>
Monitor &amp; manage performance of all key credit and marketing metrics vs. plan. Lead the portfolio reviews as a part of the Synchrony planning cycle.</li><li>
Perform other duties and/or special projects as assigned</li></ul>
Qualifications/Requirements:<ul><li>
Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience in the credit card or financial services industries.</li><li>
A minimum of 8 years of marketing experience to include:<ul><li>
5 years of managerial responsibility for both organizations and other professionals</li><li>
5 years of demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products</li><li>
2 years of experience with digital channels - online and mobile</li></ul></li><li>
Ability to travel as needed; ~ 30%</li></ul>
Desired Characteristics:<ul><li>
Advanced degree (MS, MBA).</li><li>
Marketing experience in the credit card or financial services industries.</li><li>
Collaborative style and approach with comfort working in a matrixed, decentralized structure.</li><li>
Outstanding communications, relationship building, influencing and collaboration skills.</li><li>
Strategic thinking with ability to develop and implement actionable plans to drive business results.</li><li>
Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution.</li><li>
Direct marketing experience with both acquisition and loyalty/lifecycle channels.</li><li>
Proven ability to partner and communicate effectively with all levels of the organization.</li><li>
Demonstrated project management skills.</li><li>
Experience managing customer loyalty programs</li></ul>
Grade/Level: 14
The salary range for this position is 150,000.00 - 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:<ul><li>
You must be 18 years or older</li><li>
You must have a high school diploma or equivalent</li><li>
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process</li><li>
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.</li><li>
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months&rsquo; time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months&rsquo; time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don&rsquo;t meet the time in position or performance expectations).</li></ul>
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you&rsquo;ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard &ndash; but valued. Together, we&rsquo;re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow. 
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We&rsquo;re proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
<ul><li>Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.</li><li>
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am &ndash; 5pm Monday to Friday, Central Standard Time</li></ul>
Job Family Group:
Marketing</div>

VP, Ashley Furniture Marketing Leader

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