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marketing manager

Bread & Butter PR

<div><b><i>Who we are:</i></b><br>
bread &amp; Butter is a full-service communications agency with a fondness for all things food, drink and travel. We are a collaborative group of dreamers and do-ers. We combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns tailored to our clients&rsquo; needs. We only partner with inventive businesses that inspire us and continually challenge us to think big, but act small.<br>
<br>
<b><i>Why bread &amp; Butter:</i></b><br>
We are Southerners at heart, always saying, &ldquo;Please&rdquo; and &ldquo;Thank You,&rdquo; and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do. We're not a company that wastes time&mdash;not yours, not ours. We are not too busy to talk, come by or think of new ways to increase long-term brand awareness. For us, there is little difference between work and pleasure because our work is our pleasure.<br>
<br>
<b><i>We&rsquo;re Looking at You!</i></b><br>
A Digital Marketing Manager with bread &amp; Butter has been around the block but knows there&rsquo;s still a lot to learn, and strives to increase their digital marketing skills daily. You have a sincere passion for working in the digital space with hotels and destinations, restaurants and CPG food &amp; beverage brands, and are the day-to-day touchstone, brand champion and trusted partner to both clients and your team. You are the digital marketing wizard, helping meet client goals by crafting creative content strategies, building consumer ad funnels that work, and meeting and beating KPIs for ads across the industry. You meet or beat deadlines, stay ahead of digital trends and always bring a fresh point of view, backed by analytics and research. You&rsquo;re working to be a problem solver and you value the relationships you&rsquo;re building with account team members, other social media strategists and client communities. A DMM for bread &amp; Butter should be thoughtful, a strong strategic-thinking, possess an almost obsessive attention to detail + analytics, can often be heard asking, &ldquo;What else?&rdquo; and, most importantly, is excited about what bread &amp; Butter is and what it will be.<br>
<br>
<b><i>Available Opportunity:</i></b><br>
The Digital Marketing Manager for bread &amp; Butter is responsible for managing and answering the needs of food &amp; beverage and hotel &amp; travel clients daily. The Digital Marketing Manager works with Social Media Managers and reports to the Digital Managing Director.<br>
<br>
<b><i>Here&rsquo;s What We Need:</i></b><ul><li>
3-5 years of full-time, post-grad digital marketing experience, preferably within an agency and working with hotel, restaurant and food &amp; beverage brands.</li><li>
Proven track record for driving hotel, restaurant and food &amp; beverage sales via paid social media, Google and digital marketing tactics.</li><li>
Ability to build and manage social media advertising strategies for multiple clients at a time, effectively planning, optimizing and reporting to meet client needs.</li><li>
Ability to plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns including Google search and display ads, Amazon ads, SEO and retargeting ads.</li><li>
Ability to measure and report performance of all digital marketing campaigns to create benchmarks for success, identify trends and insights and optimize spend and performance based on the insights.</li><li>
Ability to collaborate internally, with outside agencies and/or with other vendor partners to create landing pages and optimize user experience, ensuring that strategy supports overall brand goals and objectives.</li><li>
Ability to evaluate strategy is in alignment with client objectives, assess against goals (ROI and KPIs,) resolving when strategies aren&rsquo;t working, or the situations change and adjusting quarterly goals.</li><li>
Ability to draft and manage e-blasts via platforms like MailChimp, Constant Contact, Emma, Revinate, etc.
</li><li>Constantly brainstorming new and creative growth strategies, identifying and evaluating emerging technologies to better optimize marketing campaigns, email marketing, social media and display and search advertising.</li><li>
Ability to plan, execute, and measure experiments and conversion tests.</li><li>
Ability to attend and lead client meetings as appropriate to assess the progress of the digital campaign, propose new advertising opportunities and educate clients as needed.</li><li>
Be the sounding board and resource for clients regarding social media marketing in the hotel and travel space</li><li>
Love of a fast-paced environment and the satisfaction of a busy yet productive day.</li><li>
Has the ability to travel and still keep up on daily work needs.</li><li>
Flexibility and a desire for endless possibilities. b&amp;B is a dynamic, ever-evolving company that thinks beyond black and white.</li><li>
Keen attention to detail - ads and emails are error-free and gorgeous.
</li><li>Excitement for growth, new ideas, new ways of doing things and a place you&rsquo;re excited to call home. Say yes!</li></ul><br>
<b><i>
Working Conditions:</i></b><br>
On the whole, this is an office-based, hybrid role. A Digital Marketing Manager will spend time in meetings and briefings. Occasional travel might be required for client visits and planning. Although a manager&rsquo;s commitment will tend to be standard office hours, deadlines or the demands of a client may see the manager working nights or weekends to ensure continued success. Must be authorized to work in the US.<br>
<br>
<b><i>Having Our Cake &amp; Eating it too:</i></b><ul><li>
Generous paid time off</li><li>
Paid sick/personal time</li><li>
Birthday off (because who wants to work on their special day!)</li><li>
Endless summer Fridays (half-days year 'round baby)</li><li>
Flexible, hybrid schedule</li><li>
Work from any b&amp;B office when you're in town</li><li>
Medical and dental + dependents</li><li>
Extended benefits (vision, life, disability, EAP)</li><li>
Generous maternity and family planning leave</li><li>
Holiday week in December</li><li>
3% contribution to 401k regardless of participation</li><li>
Cell phone reimbursement</li><li>
New business bonuses</li><li>
Employee referral bonus</li><li>
Dogs welcome!</li><li>
Weekly Wine Wednesdays (cheers with your local team!)</li><li>
Robust training program</li><li>
Mentorship program</li><li>
Local love (yearly giveback initiative)</li></ul><br>
<b><i>
Compensation:</i></b><br>
The annual salary for this role ranges from $65,000 to $75,000.<br>
<p>
</p><p>S74YpkHpME</p></div>

Digital Marketing Manager (CHI, ATX, MIA)

InMarket

<div><p><b>Job </b><b>Title: </b>Manager, GTM Marketing - Audiences
</p><p><b>Location: </b>Remote - US Only</p><br>
<p></p>
<p><b>
About InMarket</b></p>
<p>
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today's top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.</p>
<ul><li>Source: Wordstream US Google Display Benchmarks for Mobile Media</li></ul>
<h3 class="jobSectionHeader"><b>
About the Role</b></h3>
<p>
We are seeking a <b>Manager, GTM Marketing</b> to lead go-to-market strategy and commercialization for our Audiences business. This role will drive positioning, packaging, and demand alignment for Audience solutions, ensuring clarity of value proposition and measurable pipeline impact. You will partner closely with business leadership and Sales to ensure marketing efforts support revenue growth and strategic expansion. This role requires strong narrative development skills and the ability to translate data-driven solutions into clear, compelling market stories.</p>
<p><b>
What You Will Do</b></p>
<h3 class="jobSectionHeader"><b>
Own GTM Marketing Strategy for Audiences</b></h3>
<ul><li>Develop and execute the GTM plan aligned to Audience revenue goals</li>
<li>Clarify positioning and value proposition across key ICPs</li>
<li>Support packaging and differentiation in a crowded market</li>
<li>Ensure message consistency across sales, content, and campaigns</li>
<li>You are responsible for how the Audience business is positioned and understood.</li>
</ul><h3 class="jobSectionHeader"><b>Partner with Business and Sales Leadership</b></h3>
<ul><li>Align with Audience business leadership on strategic priorities</li>
<li>Identify growth opportunities across verticals and segments</li>
<li>Collaborate with Sales leadership to refine messaging and target accounts</li>
<li>Surface field feedback to inform future strategy</li>
<li>Marketing must be embedded in business decision-making.</li>
</ul><h3 class="jobSectionHeader"><b>Lead Commercialization &amp; Enablement Alignment</b></h3>
<ul><li>Manage launch execution for Audience updates and offerings</li>
<li>Partner with Enablement to drive training and certification</li>
<li>Ensure sales materials and playbooks reflect priority narratives</li>
<li>Monitor adoption and adjust as needed</li>
<li>Commercialization must be structured and measurable.</li>
</ul><h3 class="jobSectionHeader"><b>Drive Demand &amp; Pipeline Alignment</b></h3>
<ul><li>Align demand programs to Audience priorities</li>
<li>Partner with Demand Generation to increase qualified pipeline</li>
<li>Monitor performance metrics and optimize campaigns</li>
<li>Support account-based marketing initiatives for priority segments</li>
</ul><h3 class="jobSectionHeader"><b>Coordinate Cross-Functional Execution</b></h3>
Partner with:<br>
<ul><li>
</li>
<li><ul><li>Content &amp; Partner Marketing</li>
<li>Brand &amp; Communications</li>
<li>Demand Generation</li>
<li>Sales Marketing</li>
<li>Sales Enablement</li>
Marketing Operations<br>
<li>
</li>
</ul></li><li>Ensure Audience priorities are reflected in shared marketing resources</li>
<li>Strong cross-functional leadership is essential.</li><br>
</ul>
<p><b>What Success Looks Like (First 12 Months)</b></p>
<ul>
<li>Clear and differentiated positioning in-market</li>
<li>Structured, consistent launch execution across initiatives</li>
<li>Measurable pipeline growth tied to priority offerings</li>
<li>Strong alignment and trust with the GM and Sales leadership</li>
<li>Increased pipeline contribution from Audience programs</li>
<li>Marketing viewed as a direct growth partner for the business</li>
</ul><h3 class="jobSectionHeader"><b>Your Experience and Expertise:</b></h3>
<ul><li>6&ndash;10 years of experience in Product Marketing, GTM Marketing, or B2B marketing</li>
<li>Experience marketing data, SaaS, ad tech, or martech solutions</li>
<li>Strong storytelling and positioning capabilities</li>
<li>Ability to translate technical capabilities into business value</li>
<li>Experience partnering with Sales and business-line leaders</li>
<li>Data-driven and performance-oriented</li>
</ul>
<p><b>Core Competencies</b></p>
<ul>
<li>Business-first mindset with marketing expertise</li>
<li>Highly accountable and outcome-oriented</li>
<li>Decisive and comfortable operating with speed</li>
<li>Strong collaborator who can align diverse stakeholders</li>
<li>Data-driven with a bias toward action</li>
</ul>
<p><b>Benefits Summary</b></p>
<ul>
<li>Competitive salary, stock options, flexible vacation</li>
<li>Medical, dental and Flexible Spending Account (FSA)</li>
<li>Company Matched 401(k)</li>
<li>Unlimited PTO (within reason)</li>
<li>Talented co-workers and management</li>
<li>Agile Development Program (For continued learning/professional development)</li>
<li>Paid Parental Leave</li>
</ul>
<p>For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $140,000 -$150,000.</p>
<ul><li>Job titles contingent upon years of experience</li></ul>
<p>
Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket's total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!</p>
<div>
<p>At InMarket, diversity is not just a value, it's the very essence of who we are. It's about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve.We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual's unique contributions. Together, we thrive.</p>
<p>
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.</p>
<p>
#LI-Remote</p></div></div>

Manager, GTM Marketing - Audiences

Katten

<div><div><div><div><div>Requisition ID:
</div><div><b>7323</b></div>
</div>
</div></div><div><p>Katten is a full-service law firm with nearly 650 attorneys in locations across the United States and in London and Shanghai. Clients seeking sophisticated, high-value legal services turn to Katten for counsel locally, nationally and internationally. The firm&rsquo;s core areas of practice include corporate, financial markets and funds, restructuring, intellectual property, litigation, real estate, structured finance and securitization, transactional tax planning, private credit and private wealth. Katten represents public and private companies in numerous industries, as well as a number of government and nonprofit organizations and individuals.</p><p><b>
Content and Campaign Manager</b></p><div>
The Content and Campaign Manager develops and executes multi-channel marketing campaigns that showcase Katten&rsquo;s expertise, strengthen its brand, and drive measurable engagement.</div><div>
This role connects storytelling, strategy, and analytics, transforming firm priorities into dynamic content and campaigns that perform across digital, social, and PR channels. Collaborating closely with multiple members of the Marketing and Business Development (MBD) team and other firm stakeholders, this individual ensures Katten&rsquo;s content and campaigns are high-quality, targeted, coordinated, and measurable against business and marketing goals. This position also supports written and multimedia content initiatives that may include advisories, thought leadership, podcasts, and video for assigned practices.</div><p>
Katten offers a hybrid work model, allowing the flexibility to work both on-site and remotely on a regular basis (KattenFlex). This position requires onsite presence twice a month and otherwise on an as needed basis.</p><p><b>
Essential Duties and Responsibilities include, but may not be limited to</b>, the following. Other duties may be requested and/or assigned. Regular and predictable attendance is an essential function of the position. Essential functions are primary job duties that an individual must be able to perform successfully with or without a reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</p><div><i>
Content Production &amp; Management</i></div><ul><li><div>
Creates and adapts content for campaign assets including reports, ebooks, feature stories, digital copy, and profile content that highlight the firm&rsquo;s market strengths and differentiators.</div></li><li><div>
Works well creating content individually and in partnership with peers on the Content and PR teams.</div></li><li><p>
Leads development of content across formats and channels for assigned practices, including but not limited to advisories, newsletters, blog posts, attorney biographies, annual reports, and practice descriptions.</p></li><li><p>
Produces and manages audio/video content, including podcast and video planning, recording, editing, distribution, and promotion; support attorneys by developing scripts, question guides, and promotional assets.</p></li><li><div>
Applies SEO/AEO best practices to content planning and execution, including keyword research and on-page optimization to improve discoverability.</div></li><li><p>
Copyedits and quality-checks content for accuracy, clarity, brand voice, and adherence to editorial standards.</p></li></ul><div><i>
Campaign Planning &amp; Execution</i></div><ul><li><div>
Develops and maintains an integrated campaign playbook, including standard processes, timelines, and best practices.</div></li><li><div>
Plans and executes integrated campaigns for practices and industries in partnership with Content and MBD team members.</div></li><li><div>
Collaborates with MBD team members to translate firm and practice initiatives into campaign narratives across targeted marketing channels.</div></li><li><div>
Manages campaign timelines, deliverables, and messaging frameworks to align with firm priorities.</div></li><li><div>
Partners with design and digital teams to develop creative and optimize content performance.</div></li></ul><div><i>
Performance &amp; Optimization</i></div><ul><li><div>
Defines campaign KPIs and tracks results through GA4, email analytics, and social dashboards working closely with the Marketing Technology team.</div></li><li><div>
Analyzes data to provide actionable insights and recommendations for improving performance.</div></li><li><div>
Shares campaign learnings across the MBD team to inform future initiatives and content planning.</div></li></ul><div><i>
Collaboration &amp; Coordination</i></div><ul><li><div>
Serves as a hub connecting MBD, PR, Digital Marketing, and Content to ensure campaigns are consistent, timely, and integrated.</div></li><li><div>
Coordinates with practice leaders, BD managers, and events staff to align campaign execution with client-facing opportunities.</div></li><li><div>
Manages freelance writers or vendors as needed to support campaign deliverables.</div></li></ul><p><b>
Supervisory Responsibilities</b></p><ul><li>
May supervise one or multiple direct reports. Provides informal guidance to peers and junior team members.</li></ul><p><b>
Knowledge, Skills, and Abilities</b></p><ul><li><p>
Bachelor&rsquo;s degree in Communications, Marketing, Journalism, or related field.</p></li><li><p>
7 or more years of experience in content marketing, campaign management, or communications, ideally in a law firm or professional services setting.</p></li><li><p>
Demonstrated success developing multi-channel campaigns that drive measurable engagement and visibility.</p></li><li><p>
Strong writing and editing skills with a focus on narrative development and brand alignment.</p></li><li><p>
Proven ability to successfully collaborate across teams and manage multiple priorities simultaneously.</p></li><li><p>
Familiarity with SEO, analytics platforms (GA4, social tools), and digital publishing systems.</p></li><li><p>
Articulate with exceptional interpersonal and communication skills to establish effective working relationships with all levels of firm personnel.</p></li><li><p>
Ability and willingness to work in-office twice each month at a minimum for department meetings and other collaborative efforts.</p></li><li><p>
Ability to occasionally retrieve and distribute files, written documentation, or office supplies weighing up to 10 pounds.</p></li><li><p>
Travel to other firm locations is required when necessary.</p></li></ul><p>
The annualized salary range for this position in our Chicago office is $125,000 to $145,000. Actual pay will be adjusted based on experience and other job-related factors permitted by law.</p><p>
We offer an outstanding benefit package which includes: medical/dental/vision, 401k with employer contribution, parental leave, transportation fringe benefit program, back-up care option, generous paid time off policy, and long-term and short-term disability policies.</p><p>
Katten Muchin Rosenman LLP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.</p><p>
#LI-DNI</p></div></div><p></p>

Content and Campaign Manager

Covetrus

<div><div>Covetrus is a global animal-health technology and services company dedicated to empowering veterinary practice partners to drive improved health and financial outcomes. We are bringing together products, services, and technology into a single platform that connects our customers to the solutions and insights they need to work best. Our passion for the well-being of animals and those who care for them drives us to advance the world of veterinary medicine.</div><div></div><div>
SUMMARY</div><div></div><div>
The Manager, Customer Marketing &ndash; Strategic Accounts &amp; Special Segments will be responsible for developing and executing tailored marketing programs that strengthen partnerships with key strategic accounts and special segments. You will lead the creation of joint business plans, manage creative marketing assets, and collaborate with internal and external stakeholders to ensure alignment with customer needs. Your insights will shape marketing strategies that drive growth, engagement, and success for both our business and our customers.</div><div></div><div>
DUTIES AND RESPONSIBILITIES:</div><br>
<ul><li>
Develop and execute joint business plans for co-marketing initiatives with key strategic accounts and special segments. Collaborate with cross-functional teams to ensure alignment and execution of shared goals.</li><li>
Lead the development of creative marketing materials and assets tailored to the unique needs of strategic accounts and segments. Ensure assets are aligned with the brand and customer expectations and maintain ownership throughout their lifecycle.</li><li>
Work closely with account teams and data analysts to gather insights into customer needs, preferences, and pain points. Translate these insights into actionable marketing strategies that enhance the customer experience and deliver measurable results.</li><li>
Lead the briefing process for creative teams, ensuring that all marketing campaigns are strategically aligned with customer objectives. Manage the end-to-end execution of campaigns, from concept to performance analysis.</li><li>
Act as the primary point of contact for all customer marketing needs. Build and maintain strong relationships with key internal stakeholders (sales, product, customer success) and external partners (strategic customers, agencies).</li><li>
Lead the development of community-focused marketing assets, including newsletters, email templates, webinars, and other digital materials, ensuring they are aligned with campaign goals and customer interests.</li><li>
Track and measure the success of marketing initiatives for strategic accounts and special segments. Use data and insights to continuously optimize campaigns and report on key performance metrics.</li><li>
Partner with the events team to launch and manage exclusive events for special segments</li></ul><div></div><div>
REQUIRED QUALIFICATIONS:<br>
 Education</div><ul><li>Bachelor&rsquo;s Degree (in marketing or related field preferred); sales experience a plus</li></ul><div></div><div>
Work Experience</div><ul><li>
5+ years of marketing experience in marketing, customer marketing</li><li>
Proven experience in developing and managing co-marketing programs, joint business plans, and creative campaigns.</li></ul><div><br>
<br>
Technical Skills</div><ul><li>
Experience developing marketing programs and campaigns</li><li>
Writing briefs</li></ul><ul><li>
Proven track record of developing launch plans</li></ul><ul><li>
Strong presentation skills with the ability to communicate effectively to senior leadership.</li><li>
 Strong understanding of customer insights, segmentation, and personalized marketing strategies.</li><li>
 Excellent communication, collaboration, and project management skills.</li><li>
 Ability to work cross-functionally with sales, product, and creative teams.</li><li>
 Strong analytical skills, with the ability to analyze data and translate it into actionable marketing strategies.</li><li>
 Experience managing marketing assets, from development to deployment, and ensuring consistency with brand guidelines</li></ul><div><br>
Qualifications</div><ul><li>Proficiency with Microsoft Office programs</li><li>Comfortable working independently as well as within a group</li><li>Highly organized with excellent time management skills</li><li>Self-motivated and able to work multiple projects simultaneously and thrive in a fast-paced environment</li><li>Strong written and verbal communication skills</li><li>Strong analytical skills with excellent attention to detail</li><li>Ability to occasionally travel (including weekend days) as needed for the company</li></ul><div></div><div>
Travel</div><ul><li>Ability to travel as necessary</li></ul><div></div><div><i>
We offer the following benefits for you to take advantage of while you are here provided you meet the eligibility requirements under each governing program:</i></div><ul><li><div><i>
401k savings &amp; company match</i></div></li><li><div><i>
Paid time off</i></div></li><li><div><i>
Paid holidays</i></div></li><li><div><i>
Maternity leave</i></div></li><li><div><i>
Parental leave</i></div></li><li><div><i>
Military leave</i></div></li><li><div><i>
Other leaves of absence</i></div></li><li><div><i>
Health, dental, and vision benefits</i></div></li><li><div><i>
Health savings accounts</i></div></li><li><div><i>
Flexible spending accounts</i></div></li><li><div><i>
Life &amp; disability benefits
</i></div></li><li><div><i>Identity theft protection</i></div></li><li><div><i>
Pet insurance</i></div></li><li><div><i>
Certain positions may include eligibility for a short-term incentive plan</i></div></li></ul><div></div><div><i>
Covetrus is an equal </i><i>opportunity/affirmative</i><i> action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.</i></div></div>

Manager, Customer Marketing

Kraft Heinz

<div><h2 class="jobSectionHeader"><b>Job Description
</b></h2><p><b>Sr Brand Manager, Marketing Capabilities &amp; Creative Effectiveness
</b></p><div><p><b>Location: </b>Chicago, IL (AON) or Toronto, ON (Queen&rsquo;s Quay Terminal) &ndash; Hybrid
</p></div><p></p><div><p><b>The Opportunity
</b></p></div><div><p>Reporting to the Global Marketing Capabilities Director, you will be a key driver within the Global Marketing Excellence team.
</p></div><p></p><div><p>In this role you&rsquo;ll champion our Global Marketing Capabilities&mdash;partnering with teams across regions to nurture a culture of excellence . Y ou&rsquo;ll be embedding a world-class marketing culture across all global zones and markets. If you are a seasoned marketer with creativity who loves &quot;how&quot; great marketing gets done as much as the &quot;what,&quot; this is your stage.
</p></div><p></p><div><p><b>What&rsquo;s </b><b>on the Menu?
</b></p></div><div><ul><li><p><b>Strategic Capability Building: </b>Support the development of global training programs within our Marketing Competency model, with a heavy focus on the Brand Growth System and Creative Effectiveness.
</p></li></ul></div><div><ul><li><p><b>Global Training Leadership: </b>Co-lead the creation of BGS training modules tailored to diverse learning audiences, from junior marketers to senior leadership.
</p></li></ul></div><div><ul><li><p><b>Cross-Functional Collaboration: </b>Partner closely with Zone Capability teams, Creative Effectiveness, The Kitchen (our internal agency), and Global L&amp;D to ensure our learning tools meet the nuanced needs of markets around the world.
</p></li></ul></div><div><ul><li><p><b>Engagement &amp; Communications: </b>Design and execute internal communication plans that drive excitement and adoption of our global marketing playbooks.
</p></li></ul></div><p></p><div><p><b>Recipe for </b><b>Success
</b></p></div><div><p><b>We are looking for a Courageous, Curious, and Collaborative Leader who brings:
</b></p></div><div><ul><li><p><b>Proven Marketing Pedigree: </b>Experience as a Senior Brand Manager (or equivalent) with a deep understanding of what makes a brand thrive.
</p></li></ul></div><div><ul><li><p><b>Strategic Influence: </b>The ability to gain buy-in from senior stakeholders and effectively convey complex messages across various global channels.
</p></li></ul></div><div><ul><li><p><b>High-Stakes </b><b>Communication: </b>In this role you&rsquo;ll champion our global marketing capabilities&mdash;partnering with teams across regions to nurture a culture of excellence
</p></li></ul></div><div><ul><li><p><b>Operational Resilience: </b>A &quot;never settle&quot; mindset with the ability to navigate a &quot;blank slate&quot; environment and manage multiple high-stakes projects simultaneously.
</p></li></ul></div><div><ul><li><p><b>Capability Expertise: </b>Experience launching , executing, and delivering scalable results for large-scale marketing models or playbooks is highly preferred . This includes tracking adoption and achieving data driven goals.
</p></li></ul></div><div><ul><li><p><b>Business Acumen: </b>A strong grasp of how marketing capabilities and consumer experience directly impact the strategic direction of a global business.
</p></li></ul></div><div><ul><li><p><b>Global Mindset: </b>The flexibility to occasionally adjust your schedule to support and collaborate with our international teams across different time zones .
</p></li></ul></div><div><ul><li><p><b>Travel </b>&ndash; Maintain a pulse on our global markets through regular travel (up to 25%). You will build face-to-face partnerships with regional leadership teams to ensure local execution aligns with our Global marketing vision.
</p></li></ul></div><p></p><p>Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz&rsquo; strategy and values.
</p><p></p><p><b>New Hire Base Salary Range:
</b></p>$146,300.00 - $182,900.00
<p></p><p><b>Bonus: </b>This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
</p><p></p><p><i>The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
</i></p><p></p><p><b>Benefits: </b>Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family&rsquo;s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
</p><p></p><p><b>Wellbeing: </b>We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
</p><p></p><p>You&rsquo;ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
</p><ul><li><p>Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
</p></li><li><p>Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
</p></li><li><p>Emotional &ndash; Employee Assistance Program , Wellbeing Programs, Family Support Programs
</p></li><li><p>Financial &ndash; 401k, Life, Accidental Death &amp; Dismemberment, Disability
</p></li></ul><p></p><p><b>Location(s)
</b></p>Chicago/Aon Center, Toronto - Queen's Quay - Headquarters<br>
<p></p><p><br>
<b>Kraft Heinz is an Equal Opportunity Employer &ndash; Underrepresented Ethnic Minority </b><b>Groups/Women/Veterans/Individuals </b><b>with Disabilities/Sexual Orientation/Gender Identity and other protected classes. </b><b>In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact </b>NAZTAOps@kraftheinz.com <b>for assistance.</b></p></div><p></p>

Sr Brand Manager, Marketing Capabilities & Creative Effectiveness

Kaiser Permanente

<div><div><b>Overview:</b> The Creative Campaign manager is responsible for ensuring the highest standards of brand advertising and creative content across a variety of campaigns, producing compelling omnichannel content, and managing the end-to-end creative process. This senior individual contributor will oversee creative campaign elements, route content for key stakeholder and legal reviews, collaborate with internal and external partners and/or agencies, and lead day-to-day activity tied to creative agency projects to deliver impactful marketing initiatives.</div><p>
 <b>Job Summary:</b></p><p>
In addition to the responsibilities listed below, this position is responsible for developing tools, assets, insights and guidance to deploy consistent, effective and differentiated brand messaging across all communication touch points and experiences, aimed at increasing brand equity, awareness and preference, under the guidance of more senior employees.</p><div><b><br>
Essential Responsibilities:</b></div><ul><li>
Practices self-development and promotes learning in others by proactively providing information, resources, advice, and expertise with coworkers and customers; building relationships with cross-functional stakeholders; influencing others through technical explanations and examples; adapting to competing demands and new responsibilities; listening and responding to, seeking, and addressing performance feedback; providing feedback to others; creating and executing plans to capitalize on strengths and develop weaknesses; supporting team collaboration; and adapting to and learning from change, difficulties, and feedback.</li><li>
Completes work assignments and supports business-specific projects by applying expertise in subject area; supporting the development of work plans to meet business priorities and deadlines; ensuring team follows all procedures and policies; coordinating resources to accomplish priorities and deadlines; collaborating cross-functionally to make effective business decisions; solving complex problems; escalating high priority issues or risks as appropriate; and recognizing and capitalizing on improvement opportunities.</li><li>
Develops and implements strategic go-to-market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.</li><li>
Develops and executes integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; working with market research and data analytics teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.</li><li>
Conducts market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.</li><li>
Provides direction to creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.</li><li>
Manages marketing projects by developing and updating project plans; identifying and managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; participating in vendor selection; managing vendor relationships; and presenting project updates.</li><li>
Designs and implements marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.</li></ul><div><b><br>
Knowledge, Skills and Abilities: (Core)</b></div><ul><li>
Ambiguity/Uncertainty Management</li><li>
Attention to Detail</li><li>
Business Knowledge</li><li>
Communication</li><li>
Critical Thinking</li><li>
Cross-Group Collaboration</li><li>
Decision Making</li><li>
Dependability</li><li>
Diversity, Equity, and Inclusion Support</li><li>
Drives Results</li><li>
Facilitation Skills</li><li>
Health Care Industry</li><li>
Influencing Others</li><li>
Integrity</li><li>
Learning Agility</li><li>
Organizational Savvy</li><li>
Problem Solving</li><li>
Short- and Long-term Learning &amp; Recall</li><li>
Teamwork</li><li>
Topic-Specific Communication</li></ul><div><b><br>
Knowledge, Skills and Abilities: (Functional)</b></div><ul><li>
Brand Identity/Creative Design</li><li>
Brand Strategy</li><li>
Analytical Skills</li><li>
Business Planning</li><li>
Digital Marketing</li><li>
Emotional Intelligence</li><li>
Financial Acumen</li><li>
Marketing</li><li>
Negotiation</li><li>
Project Management</li><li>
Social Media</li><li>
Strategic Alignment</li><li>
Strategic Program Management</li><li>
Vendor Management</li><li>
Written Communication</li></ul><div><br>
<b>Minimum Qualifications:</b></div><br>
<br>
<ul><br>
<li>Minimum four (4) years brand management or brand strategy experience.</li><br>
<li>
Minimum one (1) year experience in a leadership role with or without direct reports.</li><br>
<li>
Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum five (5) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.</li></ul><div><b><br>
Preferred Qualifications:</b></div><ul><li>
One (1) year experience managing operational or project budgets.</li><li>
One (1) year in health care or another heavily regulated industry (e.g., Banking).</li></ul><br>
PrimaryLocation : Illinois,Chicago,Wacker MSSA<br>
HoursPerWeek : 40<br>
Shift : Day<br>
Workdays : Mon, Tue, Wed, Thu, Fri<br>
WorkingHoursStart : 09:00 AM<br>
WorkingHoursEnd : 05:00 PM<br>
Job Schedule : Full-time<br>
Job Type : Standard<br>
Employee Status : Regular<br>
Employee Group/Union Affiliation : NUE-PO-01|NUE|Non Union Employee<br>
Job Level : Individual Contributor<br>
Job Category : Marketing<br>
Department : Po/Ho Corp - HP PROD MGMT-NATL Advertising - 7016<br>
Travel : Yes, 10 % of the Time<br>
Kaiser Permanente is an equal opportunity employer committed to fair, respectful, and inclusive workplaces. Applicants will be considered for employment without regard to race, religion, sex, age, national origin, disability, veteran status, or any other protected characteristic or status.</div>

Marketing Consultant IV, Campaign Execution

Camping World

<div><p>Camping World is seeking an experienced and highly motivated Program Manager to lead our partner and influencer marketing programs. This individual will be the face of Camping World to our external partners, responsible for building and nurturing relationships with influencers, creators, and other brand partners. The ideal candidate is a strategic thinker, a skilled negotiator, and an exceptional communicator who is deeply organized and detail-oriented. You will be a self-starter, capable of managing programs autonomously and driving results.</p><p></p><p><b><br>
Key Responsibilities:</b></p><ul><li><p>
Develop and execute influencer and partnership marketing strategies to increase brand awareness and drive engagement.</p></li><li><p>
Develop and manage the annual influencer program budget, including allocation for partner compensation, product seeding, and campaign expenses.</p></li><li><p>
Define and track KPIs, analyzing the ROI of all influencer activities to optimize future campaigns and report on business impact.</p></li><li><p>
Identify, recruit, and onboard a diverse portfolio of partners, including content creators, brand ambassadors, and strategic brand collaborations.</p></li><li><p>
Serve as the primary point of contact for all partners, building and maintaining strong relationships through clear and professional communication.</p></li><li><p>
Negotiate and manage contracts, including deliverables, compensation, and usage rights.</p></li><li><p>
Oversee the creative process from ideation and briefing to content approval, ensuring all content is high-quality and aligns with Camping World's brand guidelines and messaging.</p></li><li><p>
Manage internal communication to ensure all stakeholders are aligned on partnership activities.</p></li><li><p>
Ensure all influencer partnerships and published content are fully compliant with FTC guidelines and other legal requirements.</p></li></ul><p></p><p><b>
Qualifications:</b></p><ul><li><p>
Proven track record of success in building and managing influencer marketing or partnership programs.</p></li><li><p>
Exceptional interpersonal skills and a professional demeanor, with a proven ability to negotiate, build rapport, and represent the brand positively.</p></li><li><p>
Experience with leading influencer marketing platforms (e.g., Grin, AspireIQ, CreatorIQ) for discovery, campaign management, and reporting.</p></li><li><p>
Ability to collaborate closely with cross-functional teams, including Marketing, RV Dealership, Legal, Retail and Inventory, to ensure cohesive campaign execution and brand alignment.</p></li><li><p>
Willingness and ability to travel (estimated 15-25%) for key industry events and in-person partner meetings.</p></li><li><p>
Extremely organized and detail-oriented, with the ability to manage multiple projects simultaneously.</p></li><li><p>
Self-motivated and able to work independently without significant oversight.</p></li><li><p>
A deep understanding of the social media landscape and influencer marketing industry.</p></li><li><p>
Passion for the outdoors, camping, or the RV lifestyle is a plus!</p></li></ul><p><b>
Pay Range:</b></p>
$83,400.00-$127,900.00 Annual<p>
In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental &amp; vision coverage! For more information please visit: www.mycampingworldbenefits.com</p><p></p><div><p>
We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.</p></div></div>

Influencer & Partnership Program Manager

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