product manager

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manager - product marketing Jobs in Mumbai

manager - product marketing

product marketing manager

marketing manager

More Retail Private Limited

<div>
 
 
 About More Retail Private Ltd (MRPL)
 
 
 
 MRPL is one of India's largest and fastest-growing Omni Channel Food &amp; Grocery retailers. MRPL is committed to building India's most customer-obsessed business with the world's best omnichannel food and grocery experience and all of this on a massive scale.
 
 
 
 
 
 
 Purpose of the Role
 
 The custodian of this role is expected to integrate the brand marketing efforts and drive brand growth as a part of Reach/Frequency maximization across all platforms. The incumbent must have strong analytical and strategic skills and good experience in brand/ digital marketing to anchor this role.
 
 
 
 
 
 
 Principal Responsibilities
 
 
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 To establish brand KPIs by focusing on communication &ndash; instore and out store.
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 She/ he is responsible in delivering the results for campaign communication effectiveness as per calendar
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 Develop robust media strategies for the overall MORE brand and its BU&rsquo;s in line with the organizational objectives
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 Manage offline and online media for Hypermarkets, Supermarkets. Provide support on Omni.
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 Manage all marketing investments for the organization and provide a consolidated view.
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 Communicate effectively with many cross-functional stakeholders (BU Operations and Regional Marketing teams) to ensure full support from relevant teams in executing the brand strategy.
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 Stay ahead of the curve on innovations, best practices and latest trends on offline and digital media from brand management perspective
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 Daily, weekly and monthly reporting for all key metrics, experiments and Initiatives
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 Monitor and administer various analytics dashboards, reports and ensure they are in sync with business deliverables and different internal stakeholders.
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 Manage the end-to-end planning and implementation of MRPL performance marketing initiatives
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 Education &amp; Experience:
 
 
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 Education: MBA in marketing from Tier 2 institute.
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 3+ years experience in brand building and management
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 Need to be adept with media planning in both traditional and digital marketing, performance marketing and communication planning
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 Values
 
 
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 Collaboration
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 Customer Obsession
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 Frugality
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 Innovation
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 Grit
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 Integrity
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 Growing Talent
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</div>

Marketing Manager

IDFC FIRST Bank

<div>
 
 Job Requirements
 
 
 
 
 Job Requirements
 
 
 
 
 Role/ Job Title:
 
 Product Marketing Manager
 
 
 
 Function/ Department:
 
 Marketing
 
 
 
 Job Purpose
 
 
 
 The Product Marketing Manager is responsible for driving the marketing strategy and execution for specific products or product lines. They collaborate with cross-functional teams to develop and implement marketing campaigns that drive product awareness, adoption, and revenue growth.
 
 
 
 Roles &amp; Responsibilities
 
 
 
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 Develop and execute marketing strategies for assigned products or product lines.
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 Collaborate with product management to understand product features, benefits, and target market.
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 Define product positioning, messaging, and differentiation to effectively communicate value propositions to target audiences.
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 Create marketing collateral, including product documentation, sales presentations, and promotional materials.
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 Conduct market research and competitive analysis to identify market trends, customer needs, and growth opportunities.
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 Collaborate with cross-functional teams, including sales, marketing, and product development, to ensure alignment of marketing efforts with business goals.
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 Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and identify areas for improvement.
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 Provide regular updates and insights to stakeholders on marketing performance and market trends.
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 Expert in problem solving skills &amp; Positive attitude.
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 Understand the Business Portfolio target &amp; able to plan marketing strategy &amp; plan execution with stakeholders.
 
 
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 Education Qualification
 
 
 
 Graduation: Degree in Marketing, Business Administration, or related field
 
 
 Post-graduation: MBA
 
 
 
 Experience:
 
 2+ years of relevant experience.
</div>

Product Marketing Manager

Purplle.com

<div>
 Carmesi is seeking an Assistant Marketing Manager with 4&ndash;6 years of experience in digital marketing, social media management, and e-commerce. The ideal candidate is a creative thinker with strong analytical skills, capable of driving brand growth through strategic campaigns, compelling content, and performance-driven digital initiatives. A background in the beauty, wellness, or lifestyle industry will be a strong advantage.
 
 
 The role requires a deep understanding of digital platforms, influencer marketing, and paid media, along with the ability to manage multiple projects while maintaining brand consistency across all touchpoints.
 
 
 Roles &amp; Responsibilities
 
 
 Social Media &amp; Content Strategy
 
 
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 Develop and execute social media strategies that build brand awareness and engagement.
 
 
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 Digital Advertising
 
 
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 Conceptualize and lead digital campaigns that tell compelling brand stories across Instagram, Facebook, and other platforms.
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 Collaborate with the agency to review campaign performance data and audience insights, using them to inspire fresh, insight-led creative ideas.
 
 
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 E-commerce Management
 
 
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 Manage brand presence across online marketplaces such as Amazon, Blinkit, Nykaa, and Flipkart.
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 Ensure product listings are optimized for search and conversion.
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 Collaborate with internal teams to maintain accuracy, freshness, and consistency across e-commerce touchpoints.
 
 
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 Project Management
 
 
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 Coordinate with cross-functional teams to ensure timely delivery of all marketing initiatives.
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 Handle multiple campaigns simultaneously while maintaining high attention to detail.
 
 
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 Mandatory Skills
 
 
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 Social Media Marketing: Proven ability to grow engagement and manage brand storytelling across multiple platforms.
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 Digital Advertising: Strong understanding of Meta and Google Ads with the ability to translate performance insights into fresh, high-impact creative ideas.
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 Content Strategy: Ability to ideate and brief design teams to create thumb-stopping content.
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 Analytical Thinking: Proficiency in campaign performance analysis and data-driven optimization.
 
 
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 Good to Have
 
 
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 Understanding of AI-powered marketing tools for content creation and optimization.4
 
 
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 About Carmesi
 
 
 
 Carmesi was founded in 2017 with a mission to make periods safer for women. The brand has grown to become one of the most prominent names in India&rsquo;s feminine hygiene industry. Carmesi has consistently challenged stereotypes by innovating and vocalizing women&rsquo;s issues.
 
 
 From rash-free sanitary pads to painless razors and natural deodorants, the brand&rsquo;s range continues to expand while maintaining its commitment to clean, safe, and empowering products. Carmesi was also the first Indian brand to have its pads certified 100% rash-free by a gynecologist &mdash; addressing a problem faced by nearly 90% of women in India.
 
 
 Available across multiple online platforms &mdash; Amazon, Flipkart, Nykaa, Myntra, Purplle, Blinkit, Swiggy Instamart, Pharmeasy, Apollo Pharmacy, and more &mdash; Carmesi enjoys strong advocacy among its users. Its Instagram presence stands as a testament to its efforts in normalizing conversations around periods and women&rsquo;s wellness.
 
 
 Website:https://mycarmesi.com/
 
 
 Instagram:@mycarmesi
 
 
 
 About Company
 
 
 
 Founded in 2011, Purplle has emerged as one of India&rsquo;s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
 
 
 Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses&mdash;FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae&mdash;offering trend-driven, high-quality beauty essentials.
 
 
 What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
 
 
 In 2022, Purplle achieved unicorn status, becoming India&rsquo;s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
 
 
 With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India&rsquo;s booming beauty landscape, revolutionizing the way the nation experiences beauty.
</div>

Assistant Marketing Manager - Carmesi

Meril

<div>
 
 
 Job Title:
 
 
 
 
 Assistant Product Manager &ndash; International Marketing
 
 
 
 
 Business Unit:
 
 Meril Endo-Surgery
 
 
 
 Location:
 
 Mumbai
 
 
 
 Reports To:
 
 Deputy General Manager
 
 
 
 
 
 
 Role Overview:
 
 
 
 The Assistant Product Manager &ndash; International Marketing will support the global growth and brand positioning of Meril Endo-Surgery. This role involves surgeon engagement, product launches, medical education initiatives, marketing collateral development, campaign execution, and cross-functional collaboration to enhance the company's international footprint.
 
 
 
 
 
 
 Key Responsibilities:
 
 
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 Represent Meril at international congresses and share actionable market insights.
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 Drive surgeon engagement through summits, observerships, workshops and training programs.
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 Support international product launches and track market adoption.
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 Design marketing materials such as brochures, catalogues, sales aids, gifts, and brand reminders.
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 Develop teaser videos, animations, and visual content in collaboration with creative teams.
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 Plan and execute digital campaigns with the digital marketing team.
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 Collaborate with vendors and cross-functional teams including R&amp;D, Clinical, Regulatory, Finance, Supply chain and Sales for strategic alignment.
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 Minimum Qualifications:
 
 
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 MBA (Marketing or related field) is mandatory.
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 2&ndash;3 years of experience in marketing or 5&ndash;6 years of relevant sales experience in endo-mechanical.
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 Strong communication, project management, and creative execution skills.
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 Ability to work in a fast-paced, cross-functional, and global environment.
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Assistant Product Manager

Tata Motors

<div>
 
 Designation : L5
 
 
 Location : Andheri, Mumbai
 
 
 Experience : 3-8 Years
 
 
 Education : B.E / B.Tech (Full Time) / MBA (Marketing) Full Time
 
 
 Industry Preference : Automobile, FMCG, FMCD
 
 
 
 
 
 
 Purpose of the Role
 
 
 
 Assist the BRAND custodian in conceptualizing and executing Product development and Communications through the lifecycle of the Product. Developing a deep understanding of the current and future customer and their evolving needs and tastes. Input the insights to the Brand Manager to develop the best suited product configurations, USPs, as well as incisive and relevant communication. Keep and extremely close touch with customer feedback about the product by meeting customers, keeping a track of owner groups and blog, managing customer queries online and maintaining ORM Evolve the optimum media mix suitable for the Target customer and work closely with the Digital and Offline media teams to execute campaigns. Develop and execute innovative POS and Sales Toolkits to ensure the field team have all the ammunition to be able to demonstrate, compare and sell the product in the showrooms.
 
 
 
 
 
 
 Job Responsibility
 
 
 
 
 
 
 
 1. Product Development Strategy
 
 
 
 Support brand manager with insights from Market Research Industry &amp; Competition Feature Trends Competition Pricing &amp; Sales Mix Competition launch calendar ensuring product is future protected for changes in the competitive environment
 
 
 
 
 
 
 2. Product Launch &amp; GTM Strategy
 
 
 
 Assist in developing brand positioning &amp; communication strategies Assist BMs in managing the cross functional teams to execute the projects within assigned timelines &amp; budgets Escalate the deviations from launch calendar Suggest risk mitigation &amp; course correction in case of deviations
 
 
 
 
 
 
 3. Developing the Marketing Campaign
 
 
 
 Coordination with mainline agency for developing the ATL assets &amp; marketing collaterals Analyse the Print/TVC/OOH plans Coordinate with BTL agencies during promotional activities &amp; marketing events Coordinate with digital team for brand content generation
 
 
 
 
 
 
 4. Brand Management
 
 
 
 Coordinate &amp; collaborate with Market Research team to identify the consumer trends &amp; needs Support BM with activities pertaining to brand building Keep track &amp; analyse the competition brand messaging Track the ORM responses ensuring positive conversations around the brand
 
 
 
 
 
 
 5. Marketing Support
 
 
 
 To Assist Sales Support sales team developing sales collaterals, Training tools, product comparisons
 
</div>

Manager - Product Marketing

Pepper

<div>
 
 Pepper Content (www.peppercontent.io) is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 150,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and majority of the startup ecosystem.
 
 
 
 
 
 We are building a global SaaS-enabled marketplace for enterprise customers that helps marketers manage all their activities ranging from content creation to workflow management and content distribution. We are looking to hire our first Head of Demand Generation for our US Market.
 
 
 
 
 
 The Head of Demand Marketing will plan, build, and run inbound and outbound demand-generating programs for domestic and international markets to drive and accelerate pipeline growth. You will help us to define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing enterprise software and services solutions business. This role will primarily work in the US time zone
 
 
 
 
 
 What You&rsquo;ll Do:
 
 
 
 
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 Generate pipeline. Own the delivery of our inbound pipeline numbers and align with sales and customer success leaders to help hit our new sales and expansion targets. Rigorously audit the full funnel, provide data-driven insights, and make adjustments swiftly to drive the business.
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 Build a demand generation engine. Work with internal and external partners to create sustained, productive, iterative programs across demand generation channels: primarily paid marketing, email, SEO, conversion rate optimization, and, eventually, ABM, social, and content marketing.
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 Collaborate and prioritize effectively. Work cross-functionally and utilize data to focus the team on the right initiatives in the right order. Maintain a strong connection between product marketing and a consistent experience across the customer journey.
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 Present strategic priorities and performance. Articulate key initiatives and present performance reviews to leadership, including financials, test results, forecasts, and metrics. Hold yourself and your team accountable for results.
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 Take a hands-on approach. Roll up your sleeves and actively contribute to campaign development, content creation, and other tactical execution as needed.
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 What You'll Bring
 
 
 
 
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 8+ years of demand gen and/or digital marketing experience (B2B marketing and/or marketing for an enterprise software company is a strong plus).
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 3+ years in a leadership role (experience managing contractors and working with distributive teams is a plus)
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 A data-driven operator who has success building demand generation plans across multiple channels, geos, and market segments and delivers against aggressive growth targets.
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 Experience managing or working closely with the SDR function to improve conversion rates at lead to discovery set
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 Experience with Salesforce, marketing automation tools, and Google Analytics
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 Positive attitude and proven team player, able to work collaboratively with marketing, sales, product, and customer success to meet business goals
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 Thrives in a fast-paced organization
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 Detail-oriented project manager with the ability to cohere teams and drive efficiency
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 Proven track record of setting, exceeding, tracking, measuring, and communicating the progress of meaningful objectives and goals
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 Self-starter who can operate with limited guidance but knows when to ask for help
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 Outstanding flexibility, adaptability, and a sense of accountability
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 Benefits at Pepper:
 
 
 
 
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 Paid leaves for new parents
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 Paid Menstrual Leave
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 Flexible work timings
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 Medical Insurance coverage for all employees and dependents including Parents or in-laws
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 COVID-19 insurance coverage for all employees and dependents including Parents or in-laws
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</div>

Head of GTM - US

Beiersdorf

<div>
 
 
 About Beiersdorf:
 
 
 
 At Beiersdorf, we want to help people feel good about their skin &ndash; and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values &ndash; CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
 
 
 
 
 
 
 Role Overview :
 
 
 
 We are looking for a passionate and performance-driven E Brand Manager to lead category development, brand growth, profitability for our consumer healthcare portfolio. This role blends brand building with high-impact performance marketing across e-commerce and quick commerce channels, requiring strong data orientation and hands-on campaign optimization experience .This position is responsible for performance marketing budget as an owner and works closely with marketing team and key accounts team to build &amp; execute e-commerce campaigns. The candidate will operate in a multi-cultural, cross-functional environment, working closely with regional and global brand custodians while driving India-specific, performance-led strategies that translate consumer insights into impactful execution
 
 
 
 
 
 Key Responsibilities
 
 
 E-Commerce Strategy:
 
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 Build and lead platform strategy for different health care categories
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 Plan investment and deployment to reach brand goals
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 Experiment and bring learnings to build penetration, consideration and conversion for the brand
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 Work closely with performance marketing agency and marketing for operational plans including calendarization of investments, events, etc.
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 Be the owner of performance marketing spends and their effective utilization
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 Partner with categories, customers and internal stakeholders to drive ambitious offtakes
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 Input insights from customers, consumer funnel, competition etc. to marketing and key accounts team to fine tune business
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 Actively participate in brand discussions, initiatives etc. brining in the e-commerce perspective.
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 Be the end-to-end brand owner for e-commerce with co-ownership of channel profitability along with brand and key accounts.
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 E-Commerce &amp; Quick Commerce Performance Marketing:
 
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 Own and drive the brand&rsquo;s performance marketing agenda across Amazon, Flipkart, Blinkit, Zepto, Instamart, and FirstCry etc. Work closely with performance agencies and platform teams to optimize ROAS, CPC, ACOS, visibility share, and conversion rates.
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 Lead always-on campaign planning, keyword strategy, paid media optimization, and platform algorithm management.
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 Manage PDP content, A+ pages, ratings, reviews, and SEO performance to maximize discoverability.
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 Partner with e-commerce sales teams on assortment, pricing, traffic drivers, and promotional levers to deliver monthly targets. &bull; Build and present detailed performance dashboards, cohort insights, and growth experiments to India, regional, and global teams.
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 Business &amp; P&amp;L Ownership :
 
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 Own the category P&amp;L, ensuring topline growth, marketing efficiency, and profitability.
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 Track sales performance, marketing spends, contribution margins, and ROI by channel.
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 Develop and maintain Excel dashboards for forecasting and profitability analysis.
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 Prepare sharp, visual PowerPoint presentations for monthly business reviews and global updates.
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 Collaborate closely with finance, supply chain, and sales teams for effective planning and execution.
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 Stakeholder &amp; Agency Management:
 
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 Manage relationships with creative, performance marketing, to ensure seamless delivery.
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 Work cross-functionally with global and regional brand custodians, manufacturers, and legal/regulatory SMEs.
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 Align all stakeholders on brand objectives, timelines, and performance KPIs.
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 Lead communication between India, regional, and global teams to ensure brand alignment and compliance
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 Role Requirements:
 
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 MBA/PGDM in Marketing from Tier 1 or Tier 2 institute.
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 Experience:4&ndash;6 years of experience in performance/e-commerce marketing within FMCG / OTC / Consumer Healthcare.
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 Hands-on understanding of e-commerce and quick commerce dynamics.
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 Experience working with cross-functional and cross-cultural teams, including global brand custodians.
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 Proven track record in managing agencies, regulatory coordination, and P&amp;L accountability.
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 </ul>
</div>

Brand Manager (Hansaplast)

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