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marketing manager - loyalty management Jobs in Mumbai

marketing manager - loyalty management

marketing manager

The Indian Hotels Company Limited (IHCL)

<div>
 
 IHCL and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include
 
 Taj
 
 &ndash; the iconic brand for the most discerning travellers, and ranked as &lsquo;World&rsquo;s Strongest Hotel Brand&rsquo; and &lsquo;India&rsquo;s Strongest Brand&rsquo; across sectors as per Brand Finance Hotels 50 and India 100 reports 2024 respectively;
 
 SeleQtions
 
 , a named collection of handpicked, storied hotels; Vivanta, a chain of contemporary upscale hotels that celebrate joie de vivre;
 
 Ginger
 
 , a brand that is revolutionizing the lean-luxe segment, and
 
 am&atilde; Stays &amp; Trails
 
 , a charming portfolio of private bungalows and villas set in picturesque locales. Along with our varied and latest offerings like
 
 Gateway, The Claridges Collection, Tree of Life,
 
 
 The Clarks Hotels and Resorts
 
 and
 
 TajSATs
 
 , IHCL has evolved from a Branded House to a
 
 House of Brands
 
 , offering a diverse portfolio across luxury, upscale, lean luxe, and homestay segments. Each brand is a fusion of
 
 warm Indian hospitality
 
 and
 
 world-class service.
 
 
 
 
 
 
 
 Job Objective
 
 
 
 Lead strategic initiatives across Direct Marketing, Social Media Marketing, Retention Marketing, Customized Campaigns, CRM/CLM/CLTV/Loyalty Programs, PR, Affiliate &amp; Influencer Marketing, Customer Experience (CX), Research (Qualitative/Quantitative), and MARTECH Implementation/Integration.
 
 
 
 
 
 
 Area(s) of Responsibility
 
 
 <ul>
 <li>
 
 Customer Relationship Management (CRM):
 
 Customer engagement, data management
 </li>
 <li>
 
 Marketing:
 
 Campaign strategy, planning and execution, brand management, digital marketing, customer acquisition and retention
 </li>
 <li>
 
 Cross-Functional Collaborations
 
 </li>
 <li>
 
 Performance Metrics Management
 
 </li>
 <li>
 
 Customer-Centric Innovation
 
 </li>
 <li>
 
 Strategic Planning
 
 </li>
 <li>
 
 Ideal Skills and Competencies for CRM and Marketing
 
 </li>
 </ul>
 
 
 
 
 
 Essential Job Tasks
 
 
 <ol>
 <li>
 Design and develop journeys and oversee the corporate loyalty program to drive guest acquisition, retention, and lifetime value. Ensure the loyalty program aligns with the brands and business objectives. Monitor and refine loyalty offerings to remain competitive, innovative, and relevant in the market.
 </li>
 <li>
 Collaborate with Sales &amp; Marketing stakeholders to align loyalty program promotions with broader brand campaigns and objectives.
 </li>
 <li>
 Create and manage targeted marketing initiatives/campaigns to maximize loyalty program participation and revenue impact. Focus on communication strategies to articulate the value of the loyalty to the members.
 </li>
 <li>
 Create Monthly Campaign Calendar &amp; oversee its execution on multiple CRM channels like Digital, Social, Email, SMS, WhatsApp etc.
 </li>
 <li>
 Coordinate with marketing agency for designs, collaterals, copy, concept from initiation to implementation.
 </li>
 <li>
 Leverage guest data and analytics to create personalized marketing campaigns, improve guest satisfaction, and enhance revenue opportunities.
 </li>
 <li>
 Work closely with operations, IT, sales, and revenue management teams to integrate loyalty initiatives across all guest touchpoints.
 </li>
 <li>
 Oversee the implementation and optimization of CRM systems to ensure data accuracy, usability, and effectiveness.
 </li>
 <li>
 Develop predictive models and segmentation strategies to understand guest behavior and drive engagement.
 </li>
 <li>
 Coordinate with different stakeholders for planning of Upsell, Cross-sell, Retention and referral-based campaigns along with creation of multiple cohorts based on different user variables &amp; behavior with a business objective of dormant customer activation, customer retention &amp; new customer acquisition.
 </li>
 <li>
 Identify/Map the user journey, plan, oversee the execution &amp; evaluation of User Lifecycle Management campaigns.
 </li>
 <li>
 Responsible for optimization and improvement of CRM database and quality.
 </li>
 <li>
 Conduct market research activities like customer surveys, FGDs, mystery audits etc.
 </li>
 <li>
 Data segmentation, reporting, dashboard planning, weekly and monthly.
 </li>
 </ol>
 
 
 
 
 
 Key Interfaces
 
 
 <ul>
 <li>
 
 Internal:
 
 Different departments at corporate level and hotels and operations team
 </li>
 <li>
 
 External:
 
 Vendors and partners, members
 </li>
 </ul>
 
 
 
 
 
 Required Qualifications &amp; Experience
 
 
 <ul>
 <li>
 
 Required Qualifications:
 
 MBA or Master&rsquo;s degree in Marketing or CRM specialization preferred
 </li>
 <li>
 
 Work Experience:
 
 </li>
 <li>
 5&ndash;6 years of experience in loyalty program management, CRM, and marketing
 </li>
 <li>
 Prefer experience in the hospitality, travel, or luxury retail sectors
 </li>
 <li>
 Demonstrated success in launching or managing large-scale loyalty programs
 </li>
 <li>
 Strong analytical skills with a proven ability to interpret data and drive actionable insights
 </li>
 </ul>
 
 
 
 
 
 Language(s) Needed
 
 
 <ul>
 <li>
 Fluent in spoken and written English
 </li>
 </ul>
 
 
 
 
 
 Desired Competency Profile
 
 
 
 Behavioural Competencies
 
 <ul>
 <li>
 Ability to think long-term and translate high-level objectives into actionable plans
 </li>
 <li>
 Proficient in CRM platforms and loyalty management systems, with a deep understanding of data-driven marketing
 </li>
 <li>
 Strong ability to analyze complex data sets and derive actionable insights
 </li>
 <li>
 Excellent written and verbal communication skills to articulate loyalty strategies and promote the program effectively
 </li>
 <li>
 A creative mindset to develop unique and engaging loyalty offerings
 </li>
 <li>
 Customer-centric approach: Deep understanding of guest needs and the ability to enhance their experience through loyalty and CRM initiatives
 </li>
 <li>
 Strong strategic planning
 </li>
 </ul>
 
 Functional/Technical Competencies
 
 <ul>
 <li>
 Proficiency in CRM software (e.g., Salesforce, Oracle Hospitality, Netcore, Capillary, Gupshup, MoEngage, WebEngage, A/B Test etc.)
 </li>
 <li>
 Strong knowledge of data analytics tools (e.g., Google Analytics, Tableau, Power BI etc.) and reporting
 </li>
 <li>
 Familiarity with advanced marketing tools, automation systems, and digital engagement platforms
 </li>
 </ul>
 
 
</div>

Marketing Manager - Loyalty Management

Unilever

<div>
 
 Job Title:
 
 Assistant Customer Marketing Manager-Modern Trade
 
 
 
 Function:
 
 Customer Development - Sales
 
 
 
 Work Location:
 
 Mumbai HO
 
 
 
 Why we exist?
 
 
 
 
 We believe life tastes better with Ice Cream
 
 . We exist to bring the power of ice cream to more people, in more places, in new and unexpected ways. As our founder Mr Wall's already said in 1922, &lsquo;
 
 
 By taking pleasure seriously&rdquo;.
 
 
 
 We truly embody this and are
 
 creating the world&rsquo;s largest IC company to accelerate these extraordinary ice cream experiences
 
 
 for more people around the globe.
 
 
 
 About the company:
 
 Unilever, world&rsquo;s 3rd largest CPG company with revenues of $60mn, has announced the spinoff of its Ice cream business group and form an independent company. Ice cream as a business system has very different character &amp; a distinct business system when compared to other Unilever categories as it requires a dedicated cold chain GTM, it&rsquo;s an impulse category and needs larger distributive and multichannel OOH footprint, needs agility to manage seasonality and rigour in front end execution.
 
 
 This bold move leads the creation of an iconic pure play ice cream company &ldquo;
 
 MAGNUM IC Company&rdquo;
 
 which operates in 80 countries with a revenue scale of $9bn globally, headquartered in Amsterdam. Magnum IC Company houses world&rsquo;s most iconic brands like
 
 Magnum / Ben &amp; Jerry, Cornetto, Breyers ,Walls and Grom
 
 . This separation gives us boost to accelerate fast in the highly attractive $1 trillion snacking and refreshment industry, growing consistently globally.
 
 
 
 Magnum IC Company in India:
 
 In India, Kwality Wall&rsquo;s (brand of Hindustan Unilever) is a large IC business with national presence. The HUL board has approved the demerger of Kwality Walls India business as a separate listed entity. Hence KWIL will be 100% part of the Magnum IC company with its India head office in Mumbai.
 
 
 
 The Role
 
 
 
 
 Description Of The Role
 
 
 
 Channel Marketing is combination of Trade Marketing/Shopper Marketing &amp; Analytical Rol. The right candidate for this role needs to be good at analytics and maintaining a great &amp; positive working equation with his/her stakeholders. The role requires to be process oriented, high discipline with timelines and a very strong business understanding.
 
 
 <ul>
 <li>
 Assist in planning of Sales Numbers at Branch, and Sku level for the category
 </li>
 <li>
 Manage channel programs for retailers/distributors by keeping a close track on key performance matrix &amp; plan for suitable course correction if any
 </li>
 <li>
 Track competition schemes, channel, and loyalty programs for the category
 </li>
 <li>
 Handling Entire Consumer finance for the category &amp; plan for special schemes during festivals
 </li>
 <li>
 Responsible for forecasting sales trends &amp; complete end to end business analysis
 </li>
 <li>
 Shopper Marketing Increase Brand Visibility at shop floor thru Various Activity and Ideation
 </li>
 <li>
 Manage and track POSM &amp; brand assets at National level
 </li>
 <li>
 Budget Management Constant interaction with key &amp; multiple stakeholders to understand their business plans &amp; plan for trade promotions as per Plan.
 </li>
 <li>
 Plan New Launches GTM for the Brand
 </li>
 <li>
 Manage data for the business &amp; support business functions on key data sets &ndash; Primary, Secondary &amp; Tertiary.
 
 
 </li>
 </ul>
 
 Scope of work
 
 
 
 <ul>
 <li>
 The ACMM (Assistant Customer Marketing Manager) should have thorough understanding of trade &amp; channel programs, its ways of working &amp; category management.
 </li>
 <li>
 The ACMM (Assistant Customer Marketing Manager) job requires him/her to have an very good interpersonal skill because he/she needs to interact and work proactively with multiple stakeholders &amp; maintain sound relationship.
 </li>
 <li>
 Person should be a very good team player as they will be working with both multiple stakeholders.
 </li>
 <li>
 Must have a bend towards being data centric and ensuring that the business is driven and supported by data and insights.
 
 
 </li>
 </ul>
 
 Qualification
 
 
 
 <ul>
 <li>
 MBA/PGDM degree in Sales/ Marketing with 5+ years of experience of relevant experience
 </li>
 <li>
 Strong Excel &amp; Analytical Skills
 </li>
 <li>
 Should be well versed with Numbers &amp; timeline adherence in critical
 </li>
 </ul>
</div>

Assistant Customer Marketing Manager-Modern Trade

Ajanta Pharma Ltd

<div>
 
 
 Job Title: Sr. Product Manager / Product Manager (Derma
 
 )
 
 - Domestic Business
 
 
 
 
 
 
 
 Experience:
 
 5 to 10 years of product marketing experience.
 
 
 
 
 
 
 Qualification:
 
 B. Pharma + MBA - Marketing or Pharma Management
 
 
 
 
 
 
 Therapy/Department: Derma
 
 (preferred), we are open to consider candidates from any therapy.
 
 
 
 
 
 
 Industry Preference:
 
 Pharma
 
 
 
 
 
 
 Job Location: Head Office
 
 , (Andheri- Mumbai).
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Development of marketing and promotional plans for products to support the end consumers&rsquo; need
 </li>
 <li>
 Ensuring marketing strategy implementation through sales force connect
 </li>
 <li>
 Market intelligence through primary research and customer connect
 </li>
 <li>
 Collaboration with internal &amp; external media to ensure the proper execution of strategies
 </li>
 <li>
 Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.
 </li>
 <li>
 To work with cross-functional teams .
 </li>
 <li>
 Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.
 </li>
 <li>
 SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
 </li>
 <li>
 Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.
 </li>
 <li>
 Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
 </li>
 </ul>
 
 
 
 
 
 Required Skills
 
 
 <ul>
 <li>
 Strong scientific acumen and experience in brand and marketing strategy development.
 </li>
 <li>
 The role demands excellent communication skills and the ability to train and engage the sales force effectively.
 </li>
 <li>
 Proficiency in market research, competitor analysis, and SWOT evaluation is essential.
 </li>
 <li>
 Candidates should have experience in cross-functional collaboration and digital marketing tools.
 </li>
 </ul>
 
 
 
 
 
 
 
 Contact
 
 
 Ashish Dubey
 
 
 Mob:- 9869 309 139
 
</div>

Senior Product Manager

Nykaa

<div>
 
 
 Role Overview :
 
 Performance Marketing Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality.
 
 
 
 
 
 
 
 
 
 Role Description :
 
 
 
 
 
 <ul>
 <li>
 Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
 </li>
 <li>
 Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan
 </li>
 <li>
 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
 </li>
 <li>
 Optimize install campaigns to improve cost per install, installation rates, post install performance.
 </li>
 <li>
 Manage all the programmatic campaigns &ndash; from ideation to media planning and optimization.
 </li>
 <li>
 Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
 </li>
 <li>
 Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.
 </li>
 <li>
 Identify trends and insights, and optimize spend and performance based on the insights
 </li>
 <li>
 Plan, execute and measure experiments and conversion tests
 </li>
 <li>
 Collaborate with internal teams to create landing pages and optimize the user experience
 </li>
 <li>
 Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
 </li>
 <li>
 Instrument conversion points and optimizes user funnels
 </li>
 <li>
 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
 </li>
 <li>
 Managing budgets and financial for digital marketing initiatives for the organization.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Knowledge, Skills &amp; Qualification Requirements :
 
 
 
 
 
 <ul>
 <li>
 7&ndash;9 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms.
 </li>
 <li>
 Strong understanding of audience strategy, media planning, attribution models, and martech tools.
 </li>
 <li>
 Demonstrated success in growing digital acquisition, campaign ROI, and new user retention.
 </li>
 <li>
 Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing.
 </li>
 <li>
 Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus.
 </li>
 <li>
 Strategic thinker with a data-first approach to solving problems.
 </li>
 <li>
 Experimentative mindset with ability to test, iterate, and scale rapidly.
 </li>
 <li>
 Strong stakeholder management and collaboration skills across cross-functional teams.
 </li>
 <li>
 Capability to mentor and grow junior team members while fostering cross-business learning.
 </li>
 </ul>
 
 
</div>

Manager Performance Marketing

Google

<div>
 
 Minimum qualifications:
 
 
 
 <ul>
 <li>
 Bachelor's degree or equivalent practical experience.
 </li>
 <li>
 4 years of experience in [growth, performance, direct response, social, digital, cloud, events, etc.] marketing.
 </li>
 <li>
 Experience working cross-functionally with various stakeholders and teams.
 
 
 </li>
 </ul>
 
 Preferred qualifications:
 
 
 
 <ul>
 <li>
 Experience working in breaking news environments, editorial platforms or social media companies, with a remit to track and identify memes, songs, and trends.
 </li>
 <li>
 Ability to build collaborative partnerships with partners and cross-functional teams.
 </li>
 <li>
 Ability to work on multiple projects simultaneously in a dynamic and evolving context.
 </li>
 <li>
 Excellent written and verbal communication skills, including professional public speaking experience with fluency in Hindi and any additional Indian regional languages (such as Tamil, Telugu, Bengali, Malayalam).
 </li>
 <li>
 Passion for web video/YouTube ecosystem and digital culture and knowledge of the web content landscape in India.
 
 
 </li>
 </ul>
 
 About The Job
 
 
 
 YouTube Marketing&rsquo;s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people&rsquo;s perceptions of YouTube and inspiring them to engage with us. We&rsquo;re also responsible for all of YouTube&rsquo;s marketing activities to consumers, creators, and key opinion influencers.
 
 
 As YouTube India&rsquo;s Culture and Trends Manager, you will be a YouTube expert on the latest video trends in India, with a focus on understanding and building one of the web's creative ecosystems. You will join the YouTube Culture and Trends team, which uses data to track trends and connect YouTube stories and content to people. This includes community-focused initiatives, as well as projects built around popular content across numerous verticals, including entertainment, gaming, music, memes, hashtags and more. You will oversee projects around short-form trends, channels and videos, develop content strategies, and leverage data to create positive, engaging user experiences.
 
 
 Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Manage local programming efforts, reviewing videos and channels while taking into account policies and considerations. Assess and make decisions about the appropriateness of different content for Indian audiences, providing expert guidance on cultural sensitivities.
 </li>
 <li>
 Serve as an in-house expert on YouTube videos, creators, and fandom in India. Track the latest memes, songs, hashtags and trends for both short-form and long-form video on a daily basis through research.
 </li>
 <li>
 Conduct analysis of trends data to identify patterns and cultural insights to drive program strategies and support marketing and communication initiatives with data-driven recommendations.
 </li>
 <li>
 Create trends based narratives for tentpole YouTube moments in India and represent YouTube occasionally as a spokesperson on emerging trends for internal and external audiences.
 </li>
 <li>
 Contribute to the global development of resources and tools to improve trend identification and analysis.
 
 
 
 </li>
 </ul>
 Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
</div>

Culture and Trends Manager, YouTube Marketing

Godrej Industries Group

<div>
 
 
 Role : Senior Executive - Ecommerce shopper marketing
 
 
 
 The Ecommerce team is a highly agile and high growth team which is evolving rapidly. This role will lead all shopper related activations on the digital shelf that lead to business goal delivery of revenue and profitability for the product portfolio. The incumbent will be the custodian of the brand on shelf and is responsible for planning to execution on key e-commerce accounts.
 
 
 
 
 
 
 
 About Godrej Consumer Products
 
 
 
 Godrej Consumer Products is a part of the over 123-year-young Godrej Group. We are fortunate to have a proud legacy built on the strong values of trust, integrity, and respect for others. As an emerging market company, we have witnessed rapid growth and are pursuing our exciting and innovative aspirations.
 
 
 
 
 
 Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion, we are building our presence in three emerging markets, namely Asia, Africa, and Latin America, across three categories (home care, personal care, and hair care).
 
 
 
 
 
 We rank among the largest household insecticide and hair care players in the emerging markets. In household insecticides, we are the leader in India and Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent and are the number one player in hair colour products in India and sub-Saharan Africa, and among the leading players in Latin America. We rank second in soap products in India, first in air freshener products in India and Indonesia, and lead in wet tissue products in Indonesia.
 
 
 
 
 
 For us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health, and education. We are also bringing together our passion and purpose to make a difference through our Good &amp; Green approach to build a more inclusive and greener India.
 
 
 
 
 
 At the heart of it all is our talented team. We take much pride in fostering an inspiring workplace with an agile and high-performing culture. We are also deeply committed to recognising and valuing diversity across our teams.
 
 
 
 
 
 
 Our People Philosophy
 
 
 
 Core to our employer brand, is the philosophy of tough love. We expect a lot from our team members, differentiate on the basis of performance and potential through career opportunities and rewards and lay particular emphasis on developing, mentoring and training. We believe that passionate, rounded individuals with diverse interests make for better Godrejites. And we understand that our team members play multi-faceted roles. This is why we encourage them, not just to explore their whole selves, but also create an enabling space for them to do so.
 
 
 
 
 
 
 Your Roles &amp; Responsibilities:
 
 
 
 
 
 
 
 Shopper understanding and analytics
 
 
 <ul>
 <li>
 Develop deep understanding of shopper insights &amp; behaviour for the categories
 </li>
 <li>
 Obsess over shopper &amp; consumer experience data (reviews, conversion, competitor moves, listings issues etc) &amp; ensure appropriate actions are taken in response
 </li>
 <li>
 Develop e-com shopper marketing plan for priority sub-brands
 </li>
 <li>
 Implement plan via both direct execution and influencing other e-com verticals
 </li>
 <li>
 Analyze e-com performance on regular basis and identify course corrections
 </li>
 </ul>
 
 
 
 
 
 Category annual planning
 
 
 <ul>
 <li>
 Represent category/brands to e-com customers, especially in JBP &amp; quarterly plans
 </li>
 <li>
 Input into overall brand LRP/AOP, qtly plans, launch plans; own e-com AOP for category
 </li>
 </ul>
 
 
 
 
 
 Marketing execution coordination
 
 
 <ul>
 <li>
 Ensure top-of-funnel digital is leveraged for e-com (influencing brand and digital marketing teams)
 </li>
 <li>
 Jointly plan &amp; execute full funnel activities, along with digital marketing manager
 </li>
 <li>
 Lead replication of the brand IMC on ecommerce media assets
 </li>
 </ul>
 
 
 
 
 
 Skills required
 
 
 <ul>
 <li>
 Agile &ndash; able to execute rapidly and effectively in complex environment, strong results orientation
 </li>
 <li>
 Bold &ndash; ambitious mind-set, willing to stretch for outstanding results
 </li>
 <li>
 Consumer &amp; customer obsessed &ndash; strong interest in and knowledge of e-com space, instinct always to take the consumer perspective
 </li>
 <li>
 Data driven &ndash; strong analytical skills and strategic thinking, able to use structured thinking to diagnose issues, assess options and develop recommendations
 </li>
 <li>
 Organized team player &ndash; always plans ahead, highly responsive to team mates and stakeholders, strong task and time management skills
 </li>
 </ul>
 
 
 
 
 
 Qualification and Experience:
 
 
 <ul>
 <li>
 MBA with 2-4 years&rsquo; experience
 </li>
 <li>
 Significant experience in digital &amp; e-commerce ecosystem (at least 1 year in e-com or 2 years in broader digital)
 </li>
 <li>
 Significant experience in brand management / shopper marketing (at least 1 year in this type of role with e-com)
 </li>
 <li>
 Majority of experience in FMCG / can consider Consumer Durables if strong on other dimensions
 </li>
 </ul>
 
 
 
 
 
 Reporting Structure
 
 
 <ul>
 <li>
 
 Reporting:
 
 E-commerce Head
 </li>
 </ul>
 
 
 
 
 
 Job Location
 
 
 <ul>
 <li>
 You will be based in Mumbai.
 </li>
 </ul>
 
 
</div>

Senior Executive - Shopper Marketing

House of Anita Dongre Limited

<div>
 
 
 House of Anita Dongre
 
 is hiring Brand and Communication Manager for
 
 Global Desi.
 
 
 
 
 
 
 
 
 Overview:
 
 
 
 
 The Brand Communication Manager at the House of Anita Dongre for Global Desi will play a crucial role in shaping and promoting the brand's identity and voice across multiple channels. This position requires a strategic thinker with a strong background in brand communications, a deep understanding of the fashion industry, and the ability to craft compelling narratives that resonate with diverse audiences.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 
 Strategic Communication Planning:
 
 </li>
 </ul>
 
 Develop and implement comprehensive brand communication strategies to enhance brand visibility, reputation, and engagement across all platforms.
 
 <ul>
 <li>
 
 Content Creation and Management:
 
 </li>
 </ul>
 
 Lead the creation of high-quality, engaging content for various channels, including social media, press releases, newsletters, and marketing campaigns.
 
 <ul>
 <li>
 
 Media Relations:
 
 </li>
 </ul>
 
 Build and maintain strong relationships with media outlets, fashion editors, and influencers to secure consistent and positive coverage for the brand.
 
 <ul>
 <li>
 
 Campaign Management:
 
 </li>
 </ul>
 
 Oversee the planning and execution of brand campaigns, ensuring alignment with brand values and business objectives.
 
 <ul>
 <li>
 
 Event Coordination:
 
 </li>
 </ul>
 
 Collaborate with the events team to manage and promote brand events, and other promotional activities.
 
 <ul>
 <li>
 
 Social Media Oversight:
 
 </li>
 </ul>
 
 Manage the brand&rsquo;s social media presence, ensuring consistent messaging and visual identity across all platforms.
 
 <ul>
 <li>
 
 Market Analysis:
 
 </li>
 </ul>
 
 Monitor industry trends, competitor activities, and market feedback to inform communication strategies and identify new opportunities.
 
 <ul>
 <li>
 
 Team Collaboration:
 
 </li>
 </ul>
 
 Work closely with cross-functional teams including design, sales, and digital marketing to ensure cohesive brand messaging and alignment with business goals.
 
 <ul>
 <li>
 
 Crisis Communication:
 
 </li>
 </ul>
 
 Develop and implement crisis communication strategies to protect and uphold the brand&rsquo;s reputation.
 
 <ul>
 <li>
 
 On-Camera Presence (Preferred):
 
 </li>
 </ul>
 
 Should be comfortable and confident in front of the camera for brand storytelling, and social media content. While not a mandatory requirement, having prior experience or ease in creator-style or spokesperson-led content will be considered an added advantage.
 
 
 
 
 
 
 
 Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Public Relations, or a related field.
 </li>
 <li>
 5+ years of experience in brand communications, preferably within the fashion or luxury industry.
 </li>
 <li>
 Strong understanding of the fashion industry and market dynamics.
 </li>
 <li>
 Excellent written and verbal communication skills. English &amp; Hindi
 </li>
 <li>
 Proven experience in managing media relations and crafting compelling brand stories.
 </li>
 <li>
 Proficiency in social media platforms and digital marketing tools.
 </li>
 <li>
 Creative thinking and ability to develop innovative communication strategies.
 </li>
 <li>
 Strong project management skills with the ability to manage multiple projects simultaneously.
 </li>
 </ul>
 
 
 
 
 
 Interested candidates can send in their CV with the subject line "BCM - Global Desi" on anushka.bothra@houseofanitadongre.com
 
 
</div>

Brand Communications Manager

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