marketing performance analyst

Medidata Solutions

<div><div>Location: This is a hybrid remote/in-office role.
Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week following Company policy.
About our Company:
Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating over 25 years of ground-breaking technological innovation across more than 38,000 trials and 12 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million registered users across approximately 2,300 customers trust Medidata's seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster. A Dassault Syst&egrave;mes brand (Euronext Paris: FR0014003TT8, DSY.PA), Medidata is headquartered in New York City and has been recognized as a Leader by Everest Group and IDC. Discover more at www.medidata.com. Listen to our latest podcast, from Dreamers to Disruptors, and follow us at @Medidata.
About the Team:
The Marketing Performance team is in Marketing. The team is tasked with providing insights on factors that will help drive growth in the business by analyzing and identifying opportunities to enhance customer identification, engagement, pipeline and eventually revenue.</div><div>
Responsibilities:
As the Sr. Marketing Analyst, your core responsibility is to support Marketing teams by conducting analyses, providing insights and identifying operational enhancements that will improve the efficiency and effectiveness of marketing programs through the marketing funnel. You will partner with marketing, sales, finance, operations, and data teams to drive business growth through data-driven insights. This role is responsible for analyzing marketing performance across the customer journey - from acquisition to retention - and translating complex data into actionable recommendations that improve pipeline, conversion, customer acquisition cost, and revenue performance.
This position combines strategic thinking, analytical rigor, business storytelling, and operational execution. The ideal candidate is highly proficient in marketing analytics and can influence decision-making at both tactical and strategic levels.<ul><li>
Analytics skills: Independently work on analytical projects involving large amounts of data, statistical modeling / machine learning. Performs exploratory data analyses using internal and 3rd party data sources. Builds and modifies dashboards in Salesforce, Tableau and Looker Studio.</li><li>
AI-Enabled Marketing Analytics: Leverage AI and machine learning tools to accelerate marketing analysis, insight generation, and decision support. Use generative AI to summarize performance trends, identify anomalies, and automate recurring analytical tasks. Partner with marketing operations and data teams to evaluate AI-driven optimization opportunities across campaigns, targeting, and customer journeys</li><li>
Problem-solving skills: Perform and share analyses to guide decision making and participate in and support interactions within Medidata to collect business requirements and drive analysis buy-in; develop alternative methods of analyzing marketing performance and opportunities for new campaign approaches and techniques</li><li>
Project management: Coordinate and assist in the analysis design, optimize existing analytical process to improve efficiency and effectiveness</li><li>
Teamwork skills: Work across an interdisciplinary team to prioritize and coordinate tasks, monitor progress and issues, and facilitate team meetings</li><li>
Communication skills: Translate and summarize technical and analytical information for business audiences and develop stories that help address business problems</li></ul>
Responsibilities:<ul><li>
Support execution of Marketing analytical projects involving large amounts of data, statistical modeling / machine learning</li><li>
Work across an interdisciplinary team to prioritize and coordinate tasks, monitor progress and issues, and facilitate team meetings</li><li>
Perform and share analyses to guide decision making</li><li>
Participate in and support interactions within Medidata to collect business requirements and drive analysis buy-in</li><li>
Coordinate and assist in the analysis design, optimize existing analytical process to improve efficiency and effectiveness</li><li>
Help develop internal communication materials, translating and summarizing technical and analytical information for business audiences and developing key messaging</li></ul>
Qualifications:<ul><li>
Demonstrated ability to build dashboards and reports in Salesforce, Tableau and Looker Studio</li><li>
Demonstrated ability to write code in Python, as well as SQL, R or SAS. Also knowledgeable in Google Analytics and capability to build dashboards in Looker Studio.</li><li> 
Prior experience with life science or technology industries is a plus but not required</li><li> 
Minimum 5 years of experience in Analytics, Marketing Operations, Business Planning or related role</li><li>
The minimum education level required (Bachelor's, Master's, etc.): Bachelor's degree. Master's degree preferred.</li><li>
The fields of study: Economics, Business Administration, Statistics, Data Science, Computer Science, Marketing, Management Information Systems, Operations Research or related fields</li><li>
Ability to manage work in teams of widely varying skills and levels</li><li>
Familiarity with analytics concepts such as databases, programming, statistical modeling, machine learning, data visualization</li><li>
Deep understanding in the usage of AI tools in performing analyses and providing reports</li><li>
Proven experience building dashboards and reports in Salesforce and Tableau</li><li>
Experience with Python as well as R, SAS or SQL. Also comfortable using Google Analytics.</li><li>
Advanced skills in Google Office Suite as well as the MS Office, specifically PowerPoint, Excel and Word</li><li>
Excellent presentation, verbal and written communication skills, great attention to detail</li></ul>
The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position located in New York is $79,500-$106,000.
Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides benefits, including medical, dental, life and disability insurance, 401(k) matching, family leave, flexible paid time off; and 10 paid holidays per year.
#LI-MW1
#LI-Hybrid
Equal Employment Opportunity:
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
We will accept applications on an ongoing basis until we fill the position.</div><h2 class="jobSectionHeader">
Inclusion statement</h2><div>
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at 3DS are based on merit, qualifications and abilities. 3DS is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age (40 and above), disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. 3DS will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state laws and local ordinances. We are committed to fair employment practices and will evaluate all candidates based on their qualifications, regardless of past arrest or conviction history.</div><div>
Salary Pay Transparency</div><div>
Compensation for the role will be commensurate with experience. The total expected compensation range will be between $79500 and $106000, representing the base salary (or annualized salary based on estimated hourly compensation) and target bonus.</div></div>

Senior Marketing Analyst

Simcoe IT

Job Title: Performance Marketing Specialist (Paid Lead Gen / US SMB Market)Role OverviewWe are looking for a data-driven, growth-oriented Performance Marketing Specialist to take full ownership of our paid lead generation campaigns. In this role, you will strategize, launch, optimize, and scale paid acquisition funnels across Meta, Google, and TikTok.Key ResponsibilitiesPaid Campaign Strategy &amp; ExecutionMulti-Channel Management: Plan, build, and optimize paid lead generation campaigns across Meta (Facebook/Instagram), Google Ads (Search, Performance Max, YouTube), and TikTok.Audience Targeting: Define and build precise audience segments, lookalikes, and custom retargeting pools tailored to the US consumer/business market.Budget Optimization: Allocate and shift ad spend dynamically based on performance metrics to maximize ROAS (Return on Ad Spend) and minimize CPL (Cost Per Lead).Funnel Architecture &amp; Lead NurturingLead Magnet Strategy: Collaborate on creating and deploying high-converting lead magnets (e.g., ebooks, templates, webinars, quizzes) that attract high-intent prospects.Post-Click Optimization: A/B test landing pages and lead forms to improve conversion rates (CR).Data, Tracking &amp; CRM ManagementFunnel Tracking: Set up and maintain robust conversion tracking (Meta Pixel, Google Tag Manager, Conversion API) to ensure clean attribution.CRM Integration: Manage the seamless flow of leads from ad platforms into our CRM, ensuring proper tagging, segmentation, and lead scoring.Reporting: Maintain weekly and monthly performance dashboards tracking core KPIs: Impressions, CTR, CPL, Lead-to-Opportunity conversion rate, and CAC (Customer Acquisition Cost).Required Experience &amp; QualificationsExperience: 1-3 years of hands-on performance marketing experience, with a strict focus on lead generation for small businesses (SMBs) in the US market.Platform Mastery: Proven, deep execution experience inside Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager. (Be ready to share anonymized case studies or account structures).The Tech Stack:Ad Management &amp; Attribution: Google Tag Manager (GTM), Google Analytics 4 (GA4), and platform-native pixels.CRMs &amp; Automation: Hands-on experience with modern CRMs and automation tools like HubSpot, ActiveCampaign, GoHighLevel, or Salesforce, alongside Zapier for custom integrations.Funnel Literacy: Deep understanding of direct-response copywriting, consumer psychology, and how to structure an email nurturing sequence that actually converts.US Market Nuance: A strong grasp of US consumer behavior, cultural nuances, and timezone alignment for campaign scheduling.Core KPIs for This RoleCost Per Lead (CPL) (Quality-adjusted)Lead-to-Opportunity Conversion RateCustomer Acquisition Cost (CAC)Ad Spend Efficiency (ROAS / MER)Pay: From Rs80,000.00 per monthApplication Question(s):<ul><li>Do you have experience with Performance Marketing ?</li><li>Do you have experience with leads generations and in GHL?</li><li>Do you have experience of ads running in USA Marketing ?</li></ul>Work Location: In person

Performance Marketer

TechSol (Pvt) Ltd

Company: Epic Global Location: SMCHS, Shahrah-e-Faisal, Karachi Job Type: Full-Time (On-Site) Shift: Night Shift (9:00 PM &ndash; 6:00 AM) Working Days: Monday &ndash; FridayJob OverviewEpic Global is looking for a passionate, analytical, and results-driven Performance Marketer to join our growing team. The ideal candidate will have hands-on experience managing paid advertising campaigns across Meta and Google platforms, with a strong focus on driving conversions, improving campaign performance, and maximizing return on ad spend.Key Responsibilities<ul><li>Plan, launch, manage, and optimize paid campaigns on Meta Ads and Google Ads.</li><li>Monitor campaign performance and continuously improve ROAS, CPA, CTR, and conversion rates.</li><li>Conduct audience research, targeting, and A/B testing to improve campaign effectiveness.</li><li>Analyze campaign data and provide actionable insights and performance reports.</li><li>Implement and manage tracking using Google Analytics, Meta Business Suite, and other marketing tools.</li><li>Stay up to date with the latest digital marketing trends, platform updates, and best practices.</li><li>Collaborate with internal teams to achieve marketing and business objectives.</li></ul>Requirements<ul><li>1&ndash;3 years of hands-on experience in Performance Marketing.</li><li>Strong knowledge of Meta Ads Manager and Google Ads.</li><li>Experience with campaign optimization, audience segmentation, and A/B testing.</li><li>Understanding of Google Analytics, Meta Business Suite, and conversion tracking.</li><li>Strong analytical, reporting, and problem-solving skills.</li><li>Ability to work independently and manage multiple campaigns simultaneously.</li><li>Excellent communication and time management skills.</li><li>Bachelor's degree in Marketing, Business, or a related field is preferred.</li></ul>What We Offer<ul><li>Competitive salary based on experience.</li><li>Career growth opportunities in a fast-growing digital agency.</li><li>Collaborative and professional work environment.</li><li>Five-day work week (Monday&ndash;Friday).</li></ul>Job Details<ul><li>Job Type: Full-Time</li><li>Work Location: On-Site (Karachi)</li><li>Shift: Night Shift (9:00 PM &ndash; 6:00 AM)</li></ul>ApplyIf you're passionate about performance marketing and ready to grow your career with Epic Global, we'd love to hear from you.Apply by sending your resume to: careers@epicglobal.pkPay: Rs50,000.00 - Rs90,000.00 per monthWork Location: In person

Performance Marketer (Junior–Mid Level)

Skybox Capital

<div>Business Analyst (2&ndash;3 Years Experience) 
Location: Chicago, IL (On-site) 
About LeadsIQ &ndash; A Skybox Capital Company 
LeadsIQ, a Skybox Capital portfolio company, is a data-driven customer acquisition platform focused on delivering high-quality, intent-driven traffic across multiple industries. Backed by entrepreneurs who have built and scaled billion-dollar digital marketplaces, the team operates in a fast-paced, analytical environment where data directly drives revenue and decision-making. 
 
The Role 
We&rsquo;re looking for a Business Analyst with 2&ndash;3+ years of experience who enjoys working with data to solve real business problems. This role blends hands-on data analysis with business strategy, giving you exposure to how performance marketing, customer acquisition, and revenue generation operate at scale. 
You&rsquo;ll work closely with internal stakeholders to analyze performance, identify trends, and help guide decisions that directly impact growth. 
 
Key Responsibilities
<ul><li>Analyze large datasets using SQL and Excel to identify trends, anomalies, and opportunities</li><li>
Build and maintain reports and dashboards to monitor business performance and KPIs</li><li>
Support data-driven decision making across marketing, operations, and business teams</li><li>
Work with messy, real-world datasets to clean, structure, and extract meaningful insights</li><li>
Assist in identifying performance drivers and areas for optimization</li><li>
Partner with stakeholders to understand business questions and translate them into analytical solutions</li><li>
Contribute to building scalable reporting processes and improving data workflows</li></ul> 
 
What We&rsquo;re Looking For
<ul><li>2&ndash;3 years of experience in data analysis, business analysis, or analytics-related roles</li><li>
Strong proficiency in SQL and Excel (pivot tables, formulas, data manipulation)</li><li>
Experience working with large or complex datasets</li><li>
Familiarity with data visualization tools (Tableau, Power BI, Looker, etc.)</li><li>
Basic experience with Python or similar tools is a plus</li><li>
Strong attention to detail and ability to think critically about data</li><li>
Ability to communicate findings clearly to both technical and non-technical stakeholders</li></ul> 
 
Why Join LeadsIQ
<ul><li>High Impact: Your work directly influences revenue and business decisions</li><li>
Growth: Opportunity to expand into more advanced analytics, strategy, or technical roles</li><li>
Exposure: Work closely with experienced operators in a data-driven business</li><li>
Learning: Gain hands-on experience with performance marketing, data infrastructure, and analytics at scale</li></ul> 
 
Ideal Candidate Profile
<ul><li>Early-career analyst who wants more ownership and impact</li><li>
Comfortable working in a fast-paced, less structured environment</li><li>
Curious, analytical, and eager to learn how data drives real business outcomes</li></ul></div>

Business Analyst

Crate and Barrel

<div></div><div>Location: Remote
<div><div>We inspire purpose-filled living that brings beauty and quality to the modern home. Together, we achieve. Associates across our business drive results, innovate, and inspire. Drawn together by our shared values and passion for our customers and our brands, we deliver home furnishings that are expertly designed, responsibly sourced, and bring timeless style and function to people&rsquo;s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making&mdash;and our story is still unfolding.

We&rsquo;re here for it. We think you should be too.</div>
As a Senior Data Analyst on the Marketing Channel Insights team, you will tackle complex marketing data challenges and generate actionable insights that improve the effectiveness of owned marketing channels (Email, SMS, Direct Mail, App). This role plays a key part in evaluating channel performance, measuring campaign impact, and informing data-driven decisions that improve customer engagement and marketing outcomes.
<ul><li>This position is fully remote</li><li>
This role is an Individual Contributor position</li></ul>
A day in the life as a Senior Data Analyst...<ul><li>
Conduct in-depth statistical analysis of owned marketing channel performance, including email, SMS, push notifications, direct mail, and in-app messaging</li><li>
Develop dashboards and interactive visualizations that communicate marketing performance insights to stakeholders</li><li>
Design and execute A/B tests and experiments, applying statistical methods to rigorously measure impact, ROI, and lift</li><li>
Maintain technical proficiency by writing advanced SQL queries and utilizing Python or R for deep analysis</li><li>
Translate analytical findings into actionable insights and recommendations that support marketing and customer engagement decisions</li><li>
Collaborate with marketing, CRM, and operational teams to influence strategic roadmaps and execution</li><li>
Partner with data engineering teams to ensure data quality and integrity</li></ul>
What you&rsquo;ll bring to the table&hellip;<ul><li>
Advanced SQL proficiency for complex data querying, transformation, and optimization</li><li>
Expertise in data visualization tools (Tableau, Power BI, Looker) for developing dashboards and communicating insights</li><li>
Strong knowledge of statistical analysis methods, including hypothesis testing, segmentation, and experimental design</li><li>
Experience in analyzing large customer datasets and identifying meaningful patterns</li><li>
Proficiency with Python or R for data mining, feature engineering, or statistical modeling</li><li>
Experience in using Adobe Analytics or Google Analytics to analyze user digital journey</li><li>
Strong data storytelling and communication skills with the ability to translate complex insights into clear business recommendations</li><li>
Ability to connect analytical findings to business performance and strategic decisions</li></ul>
We&rsquo;d love to hear from you if you have&hellip;<ul><li>
5+ years of experience in a hands-on data analyst or growth analytics role</li><li>
Bachelor&rsquo;s degree in Data Science, Information Systems, Mathematics, Statistics, Business Analytics, or a related quantitative field (or equivalent practical experience).</li><li>
Proven experience delivering complex data analysis projects in an agile or collaborative environment</li><li>
Strong proficiency in SQL, Python or R for advanced data analysis and modeling</li><li>
Experience working with large-scale customer, transactional, or behavioral datasets</li></ul> 

 
Starting Rate: $95,000.00 - $115,000.00</div>
Pay ranges will be adjusted upward as needed to comply with applicable state and local law. In addition to your salary, based on your role, associates may be eligible for other compensation including bonuses, sales incentives, and long term incentives.
<div>Job ID R25639 Date posted 07/29/2026 Position Type Full Time</div><div> 
</div>Our commitment to our associates is of the utmost importance. One of the reasons the company attracts such a diverse group of associates is that we offer a full menu of benefits that are relevant to their lives, both on and off the job. We are proud to offer a comprehensive compensation and benefits package to support eligible part time and full time associates and their families, including:
<ul><li>Medical/Dental/Vision</li>
<li>Life insurance and Disability</li>
<li>Retirement and 401(k) match</li>
<li>Paid time off, wellness time and volunteer time</li>
<li>Merchandise discount and EAP resources</li>
<li>Tuition Reimbursement</li>
</ul>Many of these benefits begin on day one, and extend to eligible dependents. To learn more about available benefits please click https://jobs.crateandbarrel.com/benefits
Euromarket Designs, Inc., which does business as Crate &amp; Barrel, Crate &amp; Kids, CB2 and Hudson Grace, will be referred to as &ldquo;the Company&rdquo;. The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request.
 
 
The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. 
 
The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.
 
 
State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
Job Applicant Privacy: For details about how the Company collects and uses your personal information, please see our Job Applicant Privacy &amp; Communications Notice.
Questions? Please reach out to careers@crateandbarrel.com</div>

Senior Marketing Channel Insights Data Analyst

LV Collective

<div>Analyst/Associate, Asset Management
Austin, TX 
As an Asset Management Analyst/Associate at LV Collective, you&rsquo;ll play a pivotal role in maximizing the value of our national portfolio of assets through strategic analysis, financial planning, and cross-functional collaboration. You will support the Asset Management team by providing operational insights, market research, and data-driven recommendations to drive asset performance and enhance investor outcomes.
Transactions
<ul><li>Facilitate transactions by compiling and reviewing due diligence materials and drafting responses to inquiries from brokers and potential investors</li></ul>
Financial Analysis &amp; Reporting<ul><li>Perform financial analyses to evaluate impacts of strategic decisions, such as refinancings and recapitalizations, on returns, yields, and financing covenants across the LV portfolio.</li><li>Review financial reporting packages, identify key performance drivers and shortfalls, and produce investment reports for internal leadership and capital partners.</li><li>Work with LV&rsquo;s operations and property accounting teams, as well as other key internal stakeholders to meet deadlines for internal and external reporting.</li></ul>
Operational Analysis
<ul><li>Support the Asset Management team with analytical and operational assistance across LV&rsquo;s leasing and marketing, financial planning and analysis, and property operations platforms.</li><li>Coordinate with the Operations team to analyze and assess proposed operating budgets for LV deals and benchmark properties&rsquo; performance to them throughout the academic year.</li><li>Oversee and coordinate value-add renovation strategies, including cross-functional coordination with accounting, construction, design, and operations teams to ensure projects are executed on time and within budget.</li></ul> 
Leasing &amp; Marketing Analysis<ul><li>Monitor macro and micro-market leasing trends, evaluate LV&rsquo;s performance against the market, and recommend adjustments to leasing strategies and rates.</li><li>Travel to LV&rsquo;s active markets to assess the performance of LV&rsquo;s assets and conduct competitor analyses.</li><li>Contribute to LV&rsquo;s Retail leasing process by conducting LOI reviews, participating in lease negotiations, and maintaining tenant relationships.</li></ul>
Requirements/Qualifications<ul><li>Bachelor&rsquo;s degree in Finance, Real Estate, Economics, Business, or a related field;
</li><li>3&ndash;6 years of experience in asset management, real estate private equity, investment banking, or a similar analytical role</li><li>Strong financial modeling skills with proficiency in Excel and an understanding of valuation, IRR, and waterfall analysis</li><li>Familiarity with property-level operations, budgeting, and leasing strategies; student housing or mixed-use experience preferred</li><li>Experience overseeing value-add renovations for residential projects is a significant plus</li><li>Experience interpreting financial reports such as rent rolls, T12s, and budget variance reports</li><li>Ability to synthesize large amounts of data into clear, actionable insights for internal and external stakeholders</li><li>Highly organized and able to manage multiple projects and deadlines in a fast-paced environment</li><li>Willingness to travel to properties and markets as needed</li></ul> 
Requirements 
NA 
Benefits 
NA</div>

Senior Analyst, Asset Management

Backroads

<div>About the role:
We are seeking a strategic, guest-centric Lifecycle Marketing Manager to lead the development and execution of Backroads' lifecycle marketing strategy across the entire guest journey, from initial inquiry through repeat travel and brand advocacy. This role will ensure guests receive relevant, timely, and engaging communications that strengthen relationships, deepen loyalty, and drive long-term business growth.
The Lifecycle Marketing Manager combines customer insight, marketing expertise, creative thinking, and team leadership to create seamless, data-informed experiences across channels. As the owner of lifecycle strategy, this individual will partner cross-functionally to align messaging, audience strategy, and campaign execution around the needs of our guests.
This role works closely with the Principal Marketing Analyst, who leads customer analytics, forecasting, attribution, testing frameworks, and performance insights. Together, these leaders bring customer strategy and analytical rigor to optimize the guest experience and drive measurable business results.
What you'll be doing:<ul><li>
Own Backroads' lifecycle marketing strategy and guest journey, driving engagement from first inquiry through repeat travel and advocacy.</li><li>
Develop and execute the lifecycle marketing roadmap, including lead nurture, retention, re-engagement, loyalty, and personalization initiatives.</li><li>
Manage and lead a small team responsible for email marketing, marketing automation, guest nurture programs, loyalty marketing, and direct mail.</li><li>
Partner with Creative, Content, and Brand teams to deliver compelling, guest-centric communications that strengthen engagement and loyalty. (this role does not craft copy)</li><li>
Shape lifecycle communications by leading messaging strategy, audience targeting, journey design, campaign development, and content prioritization across guest touchpoints.</li><li>
Collaborate with the Principal Marketing Analyst to translate customer insights, testing results, and performance data into lifecycle strategies that drive engagement, retention, and growth.</li><li>
Ensure a seamless, personalized guest experience by overseeing CRM operations, marketing automation, segmentation, and cross-channel journey execution.</li><li>
Drive continuous improvement across lifecycle marketing programs through performance optimization, data stewardship, and effective management of external partners and vendors.</li></ul>
What you'll need to be successful:<ul><li>
Must have 5+ years of experience (inclusive of 2-3+ years of people management experience) within lifecycle marketing, CRM, and retention/loyalty marketing preferably within a direct-to-consumer (DTC) business environment</li><li>
Leadership Depth: Experience coaching and developing team members, setting clear priorities and improving performance within a marketing operations or CRM team.</li><li>
Platform Expertise: Expert-level proficiency with CRM/Automation platforms (Salesforce Marketing Cloud strongly preferred).</li><li>
Analytical Mindset: Proven ability to leverage dashboards, interpret performance trends, and use data to influence roadmap priorities and drive results.</li><li>
Executive Communication: Ability to translate lifecycle performance, test results and customer insights into concise, actionable recommendations for senior leadership.</li><li>
Team &amp; Partner Management: Experience managing marketing specialists and serving as the primary point of contact for internal and external development partners to support campaign execution, technical implementation, and ongoing platform improvements.</li><li>
Collaboration: A track record of driving cross-functional success in a matrixed organization.</li></ul>
Work environment:
<ul><li>On-Site, Berkeley, CA</li><li>
4 days in-office, 1 day work from home (Wednesdays)</li></ul>
About the Department:
The Backroads Marketing team is powered by strong collaborators, visionaries and creative minds who bring decades of knowledge and experience to showcase the fun-filled seamless adventures our guests love. You&rsquo;ll be bringing your imagination, strong work ethic and critical eye for detail to a dedicated group of team members who are passionate about sharing the joys of active travel with both returning guests and brand-new audiences. The department is comprised of several teams, which include the below:<ul><li>
Direct Mail &amp; CRM: Engages past and prospective guests through targeted email campaigns and personalized direct mail, leveraging data to drive bookings and loyalty.
</li><li>PR &amp; Partnership: Builds brand awareness and credibility through media outreach, strategic partnerships and influencer collaborations to expand Backroads&rsquo; reach.
</li><li>Website Management: Oversees the website&rsquo;s content, functionality and user experience to ensure seamless navigation, accurate information and optimized conversion.
</li><li>Brand, Content, Community: Responsible for the creative design, content and social media presence for the Backroads brand.
</li></ul>By joining the Marketing team at Backroads, you&rsquo;ll be part of a group that values building innovative people processes and fostering a positive, inclusive employee experience.<h1 class="jobSectionHeader"> 
About Backroads: 
</h1> 
Founded in 1979, Backroads is the world&rsquo;s leading guest-focused travel company, offering luxury Biking, Hiking &amp; Walking, and Multi-Adventure Trips for active people of all ages and experience levels. But we&rsquo;re more than a travel company &mdash;we&rsquo;re pioneers in crafting extraordinary experiences that bring people closer to the world and each other. We blend innovation, precision, and an unrelenting drive for excellence, drawing strength from our roots as a long-standing, family-run, global company. We are dynamic, resilient and invest deeply in our people and our guests. We set the benchmark in active travel and raise it every year. 
<h1 class="jobSectionHeader">Why Backroads: 
</h1> 
Backroads is built on sustainable growth, a transparent culture and a high-caliber team. We empower employees to deliver exceptional experiences and share our story with pride. You&rsquo;ll work alongside dedicated, competent and active colleagues in an environment that values collaboration, balance and continual improvement. We move fast, act with integrity and strive for high-quality results.<h2 class="jobSectionHeader"> 
Backroads is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</h2><h1 class="jobSectionHeader">
Salary Ranges:</h1>
$140,000.00 - $180,000.00 
At Backroads, we uphold a commitment to transparency and fairness within our hiring process, particularly regarding compensation. The salary range posted for each role applies to both employment offers and employees actively working in the role. 
New hires are typically offered a starting salary between the minimum and midpoint of the range to ensure there is continued opportunity for salary progression during your employment at Backroads, reflecting our commitment to rewarding ongoing dedication, high performance, and significant contributions to our team. This approach not only supports our budgeting strategy but also our intention to foster an environment that encourages long-term growth and strong relationships between Backroads and our valued employees. 
Our office roles are onsite in our Berkeley headquarters, unless specifically noted as 'available for remote'. We do allow one work-from-home day a week, as well as one work-from-anywhere week per year. This pay range is intended for in-person work in our Berkeley, CA headquarters. Pay ranges for remote-eligible roles will be subject to adjustment based on the geolocation of the employee.</div>
 <div><div><h3 class="jobSectionHeader">FROM OUR FOUNDER</h3><div></div><div><div><div><div>
I can't imagine a better way to travel the world than under your own power and in the company of like-minded adventurers. Sure, Backroads provides superb accommodations and meals, amazing Trip Leaders and unforgettable local encounters. But whether you&rsquo;re sticking with the group or breaking off on your own, all of our planning and support are ultimately aimed at one simple thing: giving you the flexibility you need to discover the world on your own terms.
Tom Hale, Founder &amp; President</div></div></div></div></div></div>

Lifecycle Marketing Manager

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