marketing research analyst

The Emirates Group

<div><h5 class="jobSectionHeader">Job Purpose
</h5>Our Corporate and Customer Research Team delivers strategic insights by analysing customer attitudes and behaviours through surveys, interviews, focus groups, and data analysis.
The Market Research Analyst will contribute to and manage research projects, developing actionable insights and recommendations. This role leverages technologies like SPSS, Power BI, and generative AI to support data collection and analysis, with opportunities to further develop technical and analytical skills. The Analyst will synthesise findings, prepare reports, and present recommendations to Senior Management, while ensuring value from external suppliers and supporting continuous improvement in research practices.
In this role, you will:
<ul><li>Have a full understanding of the business unit's needs, be the central point of contact for all their research needs.
</li><li>Identify, prioritise and develop research projects to support the end user department, link findings from various sources to enrich the data and present actionable recommendations to all levels within the business unit.
</li><li>Develop the annual research budget and plan. Set, monitor, and develop key performance indicators.
</li><li>Manage, prioritise, and implement research requirements of the business units to ensure that pressing research issues are investigated and analysed and that findings and proposed recommendations are presented to Senior Management for their immediate consideration and action.
</li><li>Manage the costs on each project to ensure they are within the annual budget. Monitor and check the distribution and scheduling of surveys to ensure that respondents are not targeted more than once on the same day.
</li><li>Manage and develop projects for allocated departments across the Emirates Group and provide effective and valuable feedback in a timely and accurate manner to the Senior Management with an aim of highlighting issues and proposing solutions.
</li><li>Fully explore the data to provide new insights by customer segment, to aid the business in providing more focused and targeted services to meet consumer needs.
</li><li>Ensure that third party suppliers deliver projects on time and in a cost-effective manner and develop existing contacts to establish new research projects.
</li><li>Create and monitor a comprehensive database on customer and competitor profile
</li><li>Co-ordinate with external research consultants and provide information which will be utilised to enhance surveys conducted and summarise/distribute results to provide Senior Management with feedback that needs to be reviewed and implemented in a timely and accurate manner.
</li><li>Manage outside suppliers who will be used for running studies and surveys to ensure timely and accurate delivery of services.
</li><li>Play an active role in the preparation of the annual budget and tracking expenditure on an on-going basis.
</li><li>Liaise and co-ordinate with local educational institutions to bringing together part-time manpower and train them in conducting face-to-face interviews and delegate administration tasks (i.e., packing, sorting, data capture etc.) and be responsible for the supervision of these part-time staff.
</li><li>The job holder along with Senior Manager Market Research, will develop and maintain Research links with established airline bodies aircraft manufacturers, airlines to ensure maximum benefit in furthering our corporate research capabilities.
</li><li>Represent the Group in activities within the research and travel industries (Market Research Society, ESOMAR, IATA) to ensure we remain at the forefront of developments in these fields.
</li>Liaise with external research consultants and gain information in order to keep abreast with new research techniques and software applications that will benefit the Emirates Group. 
<li>
</li></ul> 
<h5 class="jobSectionHeader">Qualification
</h5>To be considered for this role, you must meet the below requirements:
<ul><li>Qualifications: Degree or Honours (12+3 or equivalent) in a Business Discipline or a Post-Graduate Degree in a similar field would be preferable.
</li><li>Experience: 5+ years experience in Commercial/Sales/Research/Analysis
</li></ul>Knowledge/Skills:
<ul><li>Experience in market research experience out of which 3 years in a supervisory position, managing staff and suppliers, preferably with an airline or travel related industry.
</li><li>Market Research techniques, good knowledge of MS packages such as MS Excel, MS Access and an understanding of statistical software such as Statistical Product and Service Solutions (SPSS).
</li><li>Should have knowledge and interest in human behaviour.
</li><li>The jobholder must possess strong communication skills: the ability to prepare written reports and present findings and recommendations to senior management.
</li><li>Proven ability to work independently and within a team. Should also possess good negotiating abilities to deal with external suppliers.
</li></ul>At Emirates, we're committed to providing our employees with opportunities to grow and develop in their careers. So if you're looking for a challenging and rewarding opportunity, apply today and join our team! 
 
<h5 class="jobSectionHeader">Salary &amp; benefits
</h5>Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. Find out what it&rsquo;s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers .</div>

Marketing Research Analyst

Emirates

<div>
 
 Job Purpose
 
 
 
 Our Corporate and Customer Research Team delivers strategic insights by analysing customer attitudes and behaviours through surveys, interviews, focus groups, and data analysis.
 
 
 The
 
 Market Research Analyst
 
 will contribute to and manage research projects, developing actionable insights and recommendations. This role leverages technologies like SPSS, Power BI, and generative AI to support data collection and analysis, with opportunities to further develop technical and analytical skills. The Analyst will synthesise findings, prepare reports, and present recommendations to Senior Management, while ensuring value from external suppliers and supporting continuous improvement in research practices.
 
 
 
 In This Role, You Will
 
 
 
 <ul>
 <li>
 Have a full understanding of the business unit's needs, be the central point of contact for all their research needs.
 </li>
 <li>
 Identify, prioritise and develop research projects to support the end user department, link findings from various sources to enrich the data and present actionable recommendations to all levels within the business unit.
 </li>
 <li>
 Develop the annual research budget and plan. Set, monitor, and develop key performance indicators.
 </li>
 <li>
 Manage, prioritise, and implement research requirements of the business units to ensure that pressing research issues are investigated and analysed and that findings and proposed recommendations are presented to Senior Management for their immediate consideration and action.
 </li>
 <li>
 Manage the costs on each project to ensure they are within the annual budget. Monitor and check the distribution and scheduling of surveys to ensure that respondents are not targeted more than once on the same day.
 </li>
 <li>
 Manage and develop projects for allocated departments across the Emirates Group and provide effective and valuable feedback in a timely and accurate manner to the Senior Management with an aim of highlighting issues and proposing solutions.
 </li>
 <li>
 Fully explore the data to provide new insights by customer segment, to aid the business in providing more focused and targeted services to meet consumer needs.
 </li>
 <li>
 Ensure that third party suppliers deliver projects on time and in a cost-effective manner and develop existing contacts to establish new research projects.
 </li>
 <li>
 Create and monitor a comprehensive database on customer and competitor profile
 </li>
 <li>
 Co-ordinate with external research consultants and provide information which will be utilised to enhance surveys conducted and summarise/distribute results to provide Senior Management with feedback that needs to be reviewed and implemented in a timely and accurate manner.
 </li>
 <li>
 Manage outside suppliers who will be used for running studies and surveys to ensure timely and accurate delivery of services.
 </li>
 <li>
 Play an active role in the preparation of the annual budget and tracking expenditure on an on-going basis.
 </li>
 <li>
 Liaise and co-ordinate with local educational institutions to bringing together part-time manpower and train them in conducting face-to-face interviews and delegate administration tasks (i.e., packing, sorting, data capture etc.) and be responsible for the supervision of these part-time staff.
 </li>
 <li>
 The job holder along with Senior Manager Market Research, will develop and maintain Research links with established airline bodies aircraft manufacturers, airlines to ensure maximum benefit in furthering our corporate research capabilities.
 </li>
 <li>
 Represent the Group in activities within the research and travel industries (Market Research Society, ESOMAR, IATA) to ensure we remain at the forefront of developments in these fields.
 </li>
 <li>
 Liaise with external research consultants and gain information in order to keep abreast with new research techniques and software applications that will benefit the Emirates Group.
 
 
 </li>
 </ul>
 Qualification
 
 
 
 To be considered for this role, you must meet the below requirements:
 
 
 
 <ul>
 <li>
 Qualifications: Degree or Honours (12+3 or equivalent) in a Business Discipline or a Post-Graduate Degree in a similar field would be preferable.
 </li>
 <li>
 Experience: 5+ years experience in Commercial/Sales/Research/Analysis
 
 
 </li>
 </ul>
 
 Knowledge/Skills
 
 
 
 <ul>
 <li>
 Experience in market research experience out of which 3 years in a supervisory position, managing staff and suppliers, preferably with an airline or travel related industry.
 </li>
 <li>
 Market Research techniques, good knowledge of MS packages such as MS Excel, MS Access and an understanding of statistical software such as Statistical Product and Service Solutions (SPSS).
 </li>
 <li>
 Should have knowledge and interest in human behaviour.
 </li>
 <li>
 The jobholder must possess strong communication skills: the ability to prepare written reports and present findings and recommendations to senior management.
 </li>
 <li>
 Proven ability to work independently and within a team. Should also possess good negotiating abilities to deal with external suppliers.
 
 
 </li>
 </ul>
 At Emirates, we're committed to providing our employees with opportunities to grow and develop in their careers. So if you're looking for a challenging and rewarding opportunity, apply today and join our team!
 
 
 Salary &amp; benefits
 
 
 Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. Find out what it&rsquo;s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers.
</div>

Inventive Research Group

Location: Bahria Town, Lahore Timings: 4:00 PM &ndash; 1:00 AM (Monday to Friday) Employment Type: Full-time, OnsiteRole OverviewInventive Research Group (IRG) is seeking a proactive and detail-oriented Market Research Analyst to support client-driven research projects. The ideal candidate will play a key role in identifying and onboarding qualified subject-matter experts, coordinating consultations, and ensuring seamless project execution while maintaining high standards of compliance and information security.Key Responsibilities<ul><li>Understand client requirements and project objectives for each assigned market research engagement.</li><li>Identify and recruit suitable participants for online surveys, focus groups, consultations, and research projects using tools such as LinkedIn Sales Navigator, LinkedIn, search engines, and publicly available databases.</li><li>Engage with subject-matter experts to assess their relevance and suitability based on client criteria.</li><li>Submit expert profiles to internal stakeholders for review and client approval.</li><li>Coordinate with experts to schedule consultations and manage project-related communications.</li><li>Maintain accurate and up-to-date records of experts/participants, including payment details and essential documentation, across internal systems and trackers.</li><li>Address expert concerns professionally and guide them through all project stages, including onboarding, participation, and payment processing.</li><li>Ensure compliance requirements are met throughout the research lifecycle.</li><li>Adhere strictly to data protection and information security policies.</li></ul>Requirements<ul><li>Minimum 1 year of relevant experience (market research, recruitment, client coordination, or related roles).</li><li>Bachelor&rsquo;s degree in Business Administration, Marketing, Social Sciences, or a related field.</li><li>Strong research and analytical skills with the ability to identify key indicators quickly.</li><li>Creative and resourceful thinker with the ability to approach challenges in innovative ways.</li><li>Ability to thrive in a fast-paced, target-driven environment with a results-oriented mindset.</li><li>High level of confidentiality and responsibility in handling sensitive information.</li><li>Excellent attention to detail and organizational skills.</li><li>Strong communication skills with fluency in English (both verbal and written) is mandatory.</li><li>Proficiency in any European or Asian language will be considered an added advantage.</li><li>Collaborative, highly motivated, goal-driven, and coachable personality.</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs100,000.00 per monthWork Location: In person

Market Research Analyst

Strategy Engineering & Consulting, LLC.

<div>Join the Strategy Engineering Team! Strategy Engineering &amp; Consulting, LLC is a leader in providing project management, engineering, drafting/design, procurement, inspection, construction management, technical writing and computerized maintenance management systems for onshore and offshore oil and gas projects.
We offer a competitive benefits package including: health, dental and vision insurance plans; as well as a company-matched 401k plan; life insurance; and a 980 schedule.
Want to be a part of our team?
Strategy is seeking a Marketing Analyst to serve as a strategic right hand to marketing and business development leadership. This role blends analytics, digital marketing, content creation, website management, and event execution to support brand awareness, client engagement, and growth initiatives.
The ideal candidate is both analytical and creative, comfortable owning execution while thinking strategically. You are fluent in modern marketing tools, energized by fast-paced work, and highly comfortable using AI to improve quality, efficiency, and insight.
Key Responsibilities:
Digital, Social Media &amp; Website Presence<ul><li>
Own and manage the company&rsquo;s corporate digital presence, including social media channels and website content.</li><li>
Plan, create, and publish on-brand social media content that highlights technical expertise, project experience, thought leadership, and company culture.</li><li>
Monitor engagement metrics and continuously refine digital strategy based on performance and industry trends.</li><li>
Maintain and continuously improve the company website, ensuring content is current, accurate, visually compelling, and aligned with business priorities.</li><li>
Identify opportunities to enhance website usability, content structure, SEO, and storytelling.</li><li>
Coordinate website updates related to projects, services, leadership, events, and company announcements.</li></ul>
Content &amp; Corporate Marketing Materials<ul><li>
Create and manage professional marketing and promotional materials, including presentations, brochures, white papers, one-pagers, and digital assets.</li><li>
Ensure brand consistency across all external-facing materials.</li><li>
Support proposal and pursuit efforts with polished, compelling content.</li></ul>
Events &amp; Conference Execution<ul><li>
Plan and execute company participation in industry events, conferences, and trade shows.</li><li>
Manage timelines, logistics, vendors, promotional materials, and on-site support.</li><li>
Track event ROI, leads, and post-event insights to inform future participation.</li></ul>
Market &amp; Performance Analysis<ul><li>
Conduct market, industry, and competitive research to support positioning and growth strategies.</li><li>
Analyze marketing performance across campaigns, service lines, events, and website activity.</li><li>
Develop dashboards and executive-ready reports that translate data into actionable insights.</li></ul>
AI-Enabled Marketing &amp; Efficiency<ul><li>
Use AI tools to accelerate research, content creation, analysis, and reporting while maintaining quality and brand voice.</li><li>
Apply sound judgment to balance automation with thoughtful human review.</li><li>
Continuously explore and recommend new tools and workflows that improve marketing effectiveness and efficiency.</li></ul>
Cross-Functional Collaboration<ul><li>
Partner closely with business development, technical teams, and leadership to align marketing efforts with company goals.</li><li>
Support ad-hoc strategic initiatives and act as a trusted, proactive partner to marketing leadership.</li></ul> 
Required Qualifications<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business, Analytics, or a related field.</li><li>
3+ years of experience in marketing, marketing analytics, corporate communications, or a hybrid marketing role.</li><li>
Demonstrated experience managing corporate social media and website content.</li><li>
Experienced in creating professional marketing materials using tools such as Canva, Adobe Creative Suite, and PowerPoint.</li><li>
Comfortable using AI-powered tools to support content creation, research, analysis, and productivity, with an understanding of when human judgment and refinement are required.</li><li>
Excellent written, visual, and verbal communication skills.</li><li>
Highly organized, detail-oriented, and comfortable managing multiple priorities.</li></ul>
Preferred Skills<ul><li>
Experience in engineering, energy, professional services, or industrial environments.</li><li>
Familiarity with CRM systems, marketing automation, or analytics platforms.</li><li>
Experience supporting proposals, pursuits, or business development initiatives.</li><li>
Event or conference planning experience.</li></ul></div>

Marketing Analyst

Citi

<div>The Marketing Product Analyst is an entry level position responsible for assisting in the development of product plans, strategies and tactics in coordination with the Product Management team.The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.
 
 
Responsibilities: 
<ul>
<li>Partner with Product Management in monitoring strategic marketing programs, strategic program roadmaps, program development, program/product launches, and program marketing to gain maximum benefit from each program/product and deliver on client value propositions</li>
<li>Deploy profitable marketing strategies, implement key growth initiatives, and maintain current market intelligence on overall industry verticals and competitors</li>
<li>Ensure successful execution against functional strategies for a business or product requiring coordination and integration across teams/business units, as well as execute marketing plan that spans product, brand, acquisition, customer, and retention to improve performance, brand preference, and client engagement</li>
<li>Utilize specialty knowledge to review, analyze, and develop beyond existing solutions</li>
<li>Contribute to day-to-day product marketing for core products including program delivery, client experience, and client communications strategy, as well as provide input into project plans and program affecting job family/function within a region/business</li>
<li>Implement client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients</li>
<li>Collect client and competitor market research, develop a product innovation roadmap and assist Marketing Product Managers in overseeing all aspects of program life cycle management including market demands, technology trends, and competitive field
</li><li>Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.</li></ul>
Qualifications: 
<ul>
<li>Relevant experience preferred</li>
<li>Working knowledge of tools related to product management, program management, and marketing</li>
<li>Knowledge of business and internal/external resources</li>
<li>Ability to collaborate especially with internal/external partners on delivery of client-facing solutions</li>
<li>Consistently demonstrates clear and concise written and verbal communication</li>
<li>Ability to apply client mindset to shape solutions</li>
<li>Ability to influence</li>
</ul>Education: 
<ul>
<li>Bachelor&rsquo;s degree/University degree or equivalent experience</li></ul>
-
Job Family Group:
Product Management and Development
-
Job Family:
Product Management
-
Time Type:
Full time
-
Most Relevant Skills
Please see the requirements listed above.
-
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
-
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. 
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. 
 
View Citi&rsquo;s EEO Policy Statement and the Know Your Rights poster.</div>

Marketing Product Analyst - UAE Nationals ONLY

<div>
 
 Company Description
 
 
 
 
 WNS (Holdings) Limited (NYSE: WNS),
 
 is a leading Business Process Management (BPM) company. We combine our deep industry knowledge with technology and analytics expertise to co-create innovative, digital-led transformational solutions with clients across 10 industries. We enable businesses in Travel, Insurance, Banking and Financial Services, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Healthcare, and Utilities to re-imagine their digital future and transform their outcomes with operational excellence.
 
 
 We deliver an entire spectrum of BPM services in finance and accounting, procurement, customer interaction services and human resources leveraging collaborative models that are tailored to address the unique business challenges of each client. We co-create and execute the future vision of 400+ clients with the help of our 44,000+ employees. Our global footprint spans 16 countries with 61 delivery centers worldwide including in China, Costa Rica, India, the Philippines, Poland, Romania, South Africa, Spain, Sri Lanka, Turkey, United Kingdom and the United States.
 
 
 
 Job Description
 
 
 
 <ul>
 <li>
 Populate databases (e.g., drug information, company deals, pricing, launch dates, global market access statistics) with information provided from various sources including secondary data from information resources or research teams or data procured by the research services analyst team
 </li>
 <li>
 Extract data as needed for delivery to analyst teams
 </li>
 <li>
 Creation and population of PowerPoint and Excel templates (including leveraging technology such as e-tabs to produce), tables, figures, and graphics, in support of building final client deliverables
 </li>
 <li>
 Interpreting data and bulleted text provided by Analysts and other staff and translating them into carefully crafted presentations and other professional deliverables.
 </li>
 <li>
 Process primary market research data, including conducting cross-tabulations, statistical analysis (e.g., t-test, z-test, ANOVA, Chi-square) and frequency table (e.g., frequencies, counts, percentages, mean, median, standard deviations) generation
 </li>
 <li>
 Data validation and preparation &ndash; perform quality checks and cleaning of raw primary market research data
 </li>
 <li>
 Performing edits on reports, slide decks, consulting projects, and other company publications to ensure professionalism and quality and adherence to house style
 </li>
 <li>
 Identifying discrepancies and spotting holes in logic between text and data tables
 
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Undergraduate degree (e.g. Bachelor&rsquo;s degree) with a proven record of academic success is required
 </li>
 <li>
 Business or Commerce degree is a plus
 </li>
 <li>
 Advanced degree (MA, MBA, MS in life sciences, social sciences, or statistics) and/or relevant experience in the biopharma, healthcare, or market research sector a plus
 </li>
 <li>
 Excellent attention to detail and an instinct for recognizing patterns, creating categories, and organizing ideas
 </li>
 <li>
 Strong analytical skill set, including proficiency with SPSS analytical software is required
 </li>
 <li>
 Proficient in English grammar and spelling
 </li>
 <li>
 Ability to communicate clearly, concisely, and objectively in written and spoken English
 </li>
 <li>
 Proficiency in software including E-tabs, SQL, and Tableau is a plus
 </li>
 <li>
 A flexible and collaborative approach to work
 </li>
 <li>
 Proven teamwork skills and a willingness to work with others both in person and remotely
 </li>
 <li>
 Capable of working independently and making informed decisions
 </li>
 <li>
 Willingness to question assumptions, theories, and facts
 </li>
 <li>
 Ability to recognize what is missing in content, argument, or presentation
 </li>
 <li>
 Strong critical thinking and analytical skills (must be capable of working with and analyzing data)
 </li>
 <li>
 Strong time management skills and the ability to work well under pressure and meet tight deadlines
 </li>
 <li>
 Strong initiative and highly self-motivated
 </li>
 <li>
 Ability to provide new ideas and adapt to process improvements and/or new technological tools
 </li>
 <li>
 Strong Proficiency in Microsoft Word, Excel, and PowerPoint, plus other technologies and software as required
 </li>
 <li>
 Knowledge of pharmaceutical and/or medical device industries an asset but not required
 </li>
 <li>
 Experience in analyzing, interpreting, and data visualizing complex datasets
 </li>
 <li>
 Ability to prioritize effectively and adopt a systematic approach to tasks
 
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 Ability to work on multiple requests in a fast-paced environment Excellent written and verbal communication skills, Rotational shift
 
 
 2 years SLA
 
 
 Excellent comm. Skill
</div>

Sr. Analyst - Market Research (PMR Analyst) (R&A)

Decrypted Labs

Decrypted Labs is hiring for a Sales Research Analyst.location: Karachi (on-site)Key Responsibilities:Prospecting: Identify high-growth startups and enterprises in the AI, Web3, and Mobile sectors using tools like LinkedIn Sales Navigator, Apollo, and Crunchbase.Outreach: Execute personalized outreach via Email and LinkedIn that cuts through the noise of a crowded tech market.Qualification: Vetting potential projects to ensure they have the technical needs and budget that align with company&rsquo;s services.Pipeline Management: Keeping our CRM organized and ensuring no high-value lead falls through the cracks.Buying Signals: Monitoring market trends, such as new funding rounds or technical shifts, to reach out at the perfect time.Required Skills:Technical Literacy, Persuasive Writing, Research Mastery and Resilience.Job Type: Full-timeWork Location: In person

Sales Research Analyst

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Marketing Product Analyst - UAE Nationals ONLY

Sr. Analyst - Market Research (PMR Analyst) (R&A)

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