marketing segment manager

Roland DGA Corporation

We&rsquo;re hiring a Segment Marketing Manager, Industrial Products to lead global marketing strategies that drive brand awareness, product interest, and sales in industrial manufacturing. This role will oversee demand generation, marketing communications, and programs such as trade events, content development, digital campaigns, and social media. You&rsquo;ll collaborate with global and regional teams, partners, and vendors to deliver impactful results. If you have expertise in industrial printing, competitive landscapes, and marketing strategy, this is your opportunity to make a global impact. Occasional domestic and international travel required.POSITION As Roland DG expands into new market segments with new technologies and partnerships, it&rsquo;s critical that marketing strategies and activities be targeted to each unique audience, and led by a knowledgeable, connected team.The Segment Marketing Manager, Industrial Products will oversee demand generation and marketing communications strategy, planning, and execution in order to grow Roland DG&rsquo;s brand awareness, product interest and ultimately sales of select products within industrial manufacturing segments.This position will be responsible for segment related marketing activities around the world by collaborating with the global marketing team, regional teams, and the industrial products team, as well as with partners and vendors as needed. Success in this role requires a deep understanding of industrial printing business opportunities, workflows and the competitive landscape within related product lines and applications. Marketing programs include but are not limited to trade events, content development, digital advertising, email communications, social media and more, produced with resources available in the global marketing organization and at agency vendors.As new opportunities are identified, this position will oversee the planning and implementation of marketing programs, including goal setting, budget management, and results reporting and analysis. This individual must provide strategic thinking, organizational abilities, and a focus on results.This position will be based out of a regional market, but stay connected daily/weekly with the industrial market team, global marketing team, plus ongoing collaboration with personnel in regions to ensure the work delivered meets global and regional needs. Occasional domestic and international travel will be required.RESPONSIBILITIES<ul><li>Utilize experience and findings, while working closely with Roland DG colleagues, to identify, plan and implement segment related marketing programs that will help to meet overall company goals.</li><li>Understand and share insights regarding the industrial print market within various regions, and provide thoughtful plans to drive Roland DG brand awareness, product demand and revenue growth.</li><li>Oversee execution of marketing activities, including but not limited to events, digital advertising, content development and communications.</li><li>Interface and collaborate with strategic partners, resellers and influential customers.</li><li>Track marketing activity results, including but not limited to lead generation and conversion, and share reporting and analysis with stakeholders on a regular basis.</li><li>Work closely with Sales, Marketing, Product, Support and Event team members, while contributing to a positive team culture that promotes a high level of performance.</li></ul>PERFORMANCE MEASUREMENTS<ul><li>Set and meet specific, time-based, marketing and sales demand generation goals</li><li>Completion of monthly, quarterly and annual objectives as agreed upon with manager</li><li>Annual review by manager, including peer feedback</li></ul>QUALIFICATIONS Abilities:<ul><li>Understanding of marketing best-practices, channels, technologies and platforms</li><li>Expert ability to plan, organize and execute projects on-time and on-budget</li><li>Ability to proactively identify and solve problems, and drive projects forward</li><li>Working knowledge of UV inkjet printing technology, applications and workflows</li><li>Expert ability with Microsoft 365 applications including Excel, PowerPoint and Word</li><li>Basic ability with graphic design applications such as Photoshop, Illustrator and Canva</li><li>Strong written and verbal communication skills</li><li>Positive energy and commitment to success in a fast-paced, dynamic environment</li><li>Team player, results oriented, professional and self-motivated</li></ul>Experience:<ul><li>5+ years experience managing marketing programs for B2B technology</li><li>Experience with digital industrial printing a plus</li><li>Overseeing and executing marketing activity to produce desired results</li><li>Collaborating with internal team members and external vendors for production and delivery</li><li>Assessing creative output, particularly when working with external vendors</li><li>Interpreting data and utilizing tools for results reporting and analysis</li><li>Planning, project management and budget management</li></ul>Education:<ul><li>Degree (or equivalent) in Marketing, Business or other related field</li></ul>Salary Range: $101,000 - $121,000PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITIONTalking: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.Average Hearing: Able to hear average or normal conversations and receive ordinary information.Repetitive Motions: Movements frequently and regularly required using the wrists, hands, and/or fingers.Average Visual Abilities: Average, ordinary, visual acuity necessary to prepare or inspect documents or products, or operate machinery.Physical Strength: Sedentary work; sitting most of the time. Exerts up to 10 lbs. of force occasionally.WORKING CONDITIONS None: No hazardous or significantly unpleasant conditions.MENTAL ACTIVITIES AND REQUIREMENTS OF THIS POSITIONReasoning Ability: Ability to apply logical or scientific thinking to define problems, collect data, establish facts, and draw conclusions.Able to interpret a variety of technical instructions and can deal with multiple variables.Mathematics Ability: Ability to compute discount, interest, profit, and loss; commission markup and selling price; ratio and proportion and percentage.Able to perform very simple algebra.Language Ability: Ability to read periodicals, journals, manuals, dictionaries, thesauruses, and encyclopedias.Ability to prepare business letters, proposals, summaries, and reports using prescribed format and conforming to all rules of punctuation, grammar, diction, and style.Ability to conduct training, communicate at panel discussions and to make professional presentations.INTENT AND FUNCTION OF JOB DESCRIPTIONSJob descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well constructed job descriptions are an integral part of any effective compensation system.All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.Job Type: Full-timePay: $101,000.00 - $121,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee assistance program</li><li>Employee discount</li><li>Flexible spending account</li><li>Happy hour</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Parental leave</li><li>Referral program</li><li>Retirement plan</li><li>Tuition reimbursement</li><li>Vision insurance</li><li>Work from home stipend</li></ul>Experience:<ul><li>B2B marketing: 3 years (Required)</li><li>SEO tools: 2 years (Preferred)</li><li>Marketing: 5 years (Required)</li><li>Lead generation: 2 years (Required)</li><li>Communication skills: 5 years (Required)</li></ul>Ability to Commute:<ul><li>Irvine, CA 92618 (Preferred)</li></ul>Willingness to travel:<ul><li>25% (Required)</li></ul>Work Location: Hybrid remote in Irvine, CA 92618

Segment Marketing Manager

Orange

<div><div>Purpose of the job
Responsible for driving growth across Oranges Mass Segment through innovative offers, data-driven insights, and cross-functional execution. Leads proposition development, product performance, and customer value initiatives to enhance reach, engagement, and profitability.
Duties and responsibilities
<div><ul><li>Manage, track, and report the overall performance of the mass segment to achieve company KPIs</li></ul><ul><li>
Develop and implement segment strategies and propositions to drive base growth, renewal frequency, and ARPU uplift</li></ul><ul><li>
Identify customer pain points to enhance customer experience across different touch-points &amp; channels</li></ul><ul><li>
Lead end-to-end management of major launches and campaigns</li></ul><ul><li>
Analyze customer base behavior, trends, and product usage to identify actionable growth opportunities</li></ul><ul><li>
Coordinate with departments across the company to ensure smooth product rollouts &amp; product monitoring</li></ul><ul><li>
Evaluate post-launch performance, and initiate tactical actions to enhance ongoing offers and communication</li></ul></div>
Education
<ul><li>Bachelor degree from a recognized university specialized in one of the following fields: Business Administration, Commerce, Economics, Finance or Marketing.</li></ul>
Experience
<ul><li>Minimum 4 years of experience in the telecommunications or fintech industry.</li></ul>
Skills and abilities<ul><li>
Very good English both spoken and written.</li><li>
Very good computer skills</li><li>
Strategic and concept development skills.</li><li>
Customer centric person.</li><li>
High attention to detail and quality focus.</li><li>
Results Orientated - absolute delivery focus, strong desire to deliver bottom line results and passionate and resilient.</li></ul>
</div><div></div><div><h2 class="jobSectionHeader">Contrat
</h2><div>CDI</div></div></div>

Sr. Supervisor, Mass - Segments

Sweetwater

<div>Job Requirements 
 
Sweetwater, the nation&rsquo;s number one online retailer of music instruments and pro audio gear, is seeking a dynamic and results-driven Marketing Manager to own marketing execution aligning with strategy across our third-party marketplaces (Amazon, eBay, Reverb, and others). This role will be responsible for driving growth, visibility, new customer acquisition, and profitability through digital advertising &amp; direct marketing strategies. 
The ideal candidate has hands-on experience with marketplace marketing tools, a strong analytical mindset, and the ability to collaborate cross-functionally. 
Job Responsibilities<ul><li>
Develop and execute marketing plans to increase sales, visibility, and customer acquisition on Amazon, eBay, Reverb, and emerging marketplaces &mdash; with a focus on full-funnel growth from awareness through conversion.</li><li>
Set up, manage, and optimize all marketplace advertising campaigns (Amazon Sponsored Products, Sponsored Brands, Sponsored Display, eBay Promoted Listings, etc.), including bid management, budget pacing, and product enrollment.</li><li>
Partner with Managed Brand program participants to design co-op marketing campaigns that drive mutual growth.</li><li>
Monitor competitive activity and recommend strategies to strengthen marketplace advertising presence. Content Alignment</li><li>
Partner on listing optimization efforts with the Marketplace Manager and Listing Specialists team (titles, bullets, A+ content, images, videos).</li><li>
Ensure promotional and brand campaigns align with category goals and brand guidelines. Analytics, Acquisition &amp; Reporting</li><li>
Oversee and measure new customer acquisition, ensuring accurate tracking and reporting across marketplace channels.</li><li>
Collaborate on creative approaches to increase customer acquisition through direct marketing (e.g., email, inserts/pack-ins, targeted promotions).</li><li>
Track and analyze campaign performance against KPIs (TACoS, ROAS, CPC, Buy Box %, New Customer Acquisition, etc.), identifying optimization opportunities to improve efficiency and scale.</li><li>
Collaborate with Analytics/BI teams to build dashboards and performance reports that clearly communicate marketing impact. Collaboration</li><li>
Partner with the Marketplace Manager &amp; Merchandising teams to ensure inventory readiness for promotions and campaigns.</li><li>
Collaborate directly with the VP of Marketplaces to align marketing initiatives with overall channel strategy and business objectives.</li><li>
Communicate performance results, opportunities, and risks to leadership and key stakeholders, driving alignment and action across teams.</li><li>
Project manage and collaborate with stakeholders on all direct marketing campaigns.</li><li>
Collaborate with cross-functional teams to align marketplace marketing with broader customer acquisition and retention initiatives.</li></ul> 
Qualifications<ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or related field</li><li>
5+ years of experience in digital marketing, with at least 2 years focused on Amazon or marketplace channels.</li><li>
Proven expertise in hands-on campaign management within Amazon Advertising Console and other marketplace ad platforms.</li><li>
Strong analytical skills with the ability to translate data into actionable insights.</li><li>
Experience measuring customer acquisition and building reporting frameworks that connect marketing to growth.</li><li>
Excellent communication and cross-functional collaboration skills.</li><li>
Self-starter with a growth mindset and ability to thrive in a fast-paced environment.</li><li>
Responsible for driving revenue growth, profitability, and sustained new customer acquisition through efficient campaign execution and full-funnel marketing initiatives.</li><li>
Strengthen marketplace brand presence via optimized content and creative campaigns.</li><li>
Deliver clear, data-driven insights to inform leadership decisions and shape strategy.</li><li>
Building strong cross-functional partnerships, working closely with the VP of Marketplaces and Marketplace Manager to drive alignment and execution.</li></ul> 
Sweetwater &quot;Ideal&quot; Team-Player<ul><li>
WOWs The Customer - Deep passion and desire for creating amazing customer &amp; colleague experiences</li><li>
Get Things Done - Great work ethic and moves with a sense of urgency</li><li>
Obsesses over the Details &ndash; committed to paying attention to the details</li><li>
Drives Continuous Improvement &ndash; Always focusing on effective and efficient work and way to get better</li><li>
Develops the Future &ndash; committed to pursuit of growing personally &amp; professionally and has a focus on bringing your colleagues along with you on that journey</li></ul> 
We function best as a unified team, so relocation to our state-of-the-art campus in Fort Wayne, IN is required. Interested and qualified candidates, please apply. We look forward to exploring your #FullTimeDream with Sweetwater! 
Sweetwater&rsquo;s culture is built upon celebrating the creative creation of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work as we respect, learn, and grow from each team member&rsquo;s unique perspective and experience. We have welcomed thousands of employees and their families from all over the world, and we invite you to discover why we consider a career at Sweetwater the full-time dream.</div>

Marketing Manager, Marketplace Channels

Rafhan Maize Products Co. Ltd.

<div>
 Position Title: Category Manager
 
 
 Location: Pakistan
 
 
 Workplace type: Hybrid
 
 
 As a
 
 Category Manager
 
 , you will be responsible for driving the growth and strategic development of the assigned Segment/Sub-Segment within Pakistan. This role focuses on achieving sales and innovation targets in collaboration with the Sales and Business Development teams. You will identify new business opportunities, lead projects through structured processes, launch new products, and support go-to-market activities. Additionally, you will play a key role in strategy formulation and implementation for the Segment.
 
 
 This role reports to the Senior Manager Business Development &amp; Specialties.
 
 
 
 What You Will Do
 
 
 
 <ul>
 <li>
 Segment Growth &ndash; Drive the growth and development of the Food Segment, ensuring delivery of sales goals and new business generation in collaboration with Sales and Business Development teams.
 </li>
 <li>
 Product Portfolio &ndash; Expand the product portfolio and product positioning in line with market and consumer needs. Develop packaging material in collaboration with sales, technical, legal, and corporate teams.
 </li>
 <li>
 Projects Delivery &ndash; Identify new opportunities, develop project pipelines, and lead projects through an effective and structured process. Liaison with R &amp; T and application team for development of new products and solutions. Liaison with corporate and/or regional technical and marketing teams for new projects application and technical assistance.
 </li>
 <li>
 Market Analysis &ndash; Gather, analyze, and interpret the market data to develop and maintain segment strategy. Interact with external stakeholders including customers, industry specialists, trade associations to understand the market dynamics.
 </li>
 <li>
 Market Insights &ndash; Interact with customers and visit markets for market insight, customer need analysis and new solution validation. Identify trends, macro insights and future scenarios that could impact long-term and short-term Segment growth.
 </li>
 <li>
 Competition Analysis &ndash; Monitor competition and keep a vigilant eye on competitors&rsquo; activities while identifying current and future sources of competitive advantage.
 </li>
 <li>
 GTM Plant - Develop GTM plan for new projects and Lead to launch the new products while preparing the necessary documents, costing &amp; product specification, and scorecard approval of the product. Work towards marketing plans, design, implementation, and product launches.
 </li>
 <li>
 Pricing Strategy - Actively participate in product short-term and long-term pricing strategy and monitor competitors&rsquo; pricing strategy.
 </li>
 <li>
 Strategic planning and forecasting - Strategic planning and forecasting of products in food segment and work towards achieving short term and long-term goals for the segment.
 </li>
 <li>
 Innovation promise - Deliver the Innovation Promise targets for the Segment and prepare the pipeline for future years.
 </li>
 <li>
 Regional Collaboration - Collaborate with regional teams and develop networking at regional as well as at corporate level, for learning and sharing information to facilitate the projects.
 </li>
 <li>
 Marketing tools - Use a range of concepts, models, and tools to market new products. Prepare the demonstrations related to the segment activities for regional and Pakistan team.
 
 
 </li>
 </ul>
 
 Mandatory Requirements
 
 
 
 
 What you will bring:
 
 
 
 <ul>
 <li>
 Bachelor degree in food science &amp; technology and MBA/MS Business studies
 </li>
 <li>
 Proven expertise in business operations, designing marketing plans, product development, and successful product launches.
 </li>
 <li>
 English fluency, both written and spoken
 </li>
 <li>
 Proficiency in data analysis and research &amp; development methodologies.
 </li>
 <li>
 In-depth knowledge of starch and sweetener modification and manufacturing processes.
 </li>
 <li>
 Strong analytical mindset and problem-solving capabilities.
 </li>
 <li>
 Ability to influence and communicate effectively with senior stakeholders.
 </li>
 <li>
 Customer-centric mindset with a passion for innovation and business model transformation.
 
 
 </li>
 </ul>
 
 Who You Are
 
 
 
 <ul>
 <li>
 Agile leader with the ability to respond swiftly to changing market conditions.
 </li>
 <li>
 Curious and proactive in staying updated with industry trends and developments.
 </li>
 <li>
 Strategic thinker with strong project management and execution skills.
 </li>
 <li>
 Collaborative team player with a commitment to excellence and innovation.
 
 
 </li>
 </ul>
 
 Relocation available:
 
 
 
 
 Relocation Available:
 
 
 
 No
</div>

Category Manager

Ingredion Incorporated

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