marketing strategist

Sound Income Group

<div>Description:<h2 class="jobSectionHeader"> 
POSITION: Digital Marketing Strategist</h2>
Location: Fort Lauderdale &ndash; HQ
Schedule: M-F 8:30 &ndash; 5:00pm in office
Reports To: Director, Digital Marketing
Department: Marketing<h2 class="jobSectionHeader">
Who We Are</h2>
At Sound Income Group, our mission is to help independent financial professionals and their clients thrive, especially those approaching or in retirement. We provide a full suite of resources across financial education, investment strategies, marketing, and practice management to support long-term success. 
We foster a collaborative, performance-driven culture rooted in integrity, innovation, and service. If you&rsquo;re enthusiastic about making a measurable impact in the financial services space, we invite you to grow with us.<h2 class="jobSectionHeader">
Position Summary</h2>
The Digital Marketing Strategist plays a key leadership role in shaping, guiding, and executing high-level digital marketing initiatives across various digital channels. This role focuses on setting strategic direction, maintaining brand and messaging integrity, and ensuring all digital efforts support broader organizational goals both internally and externally with clients.
In addition to strategy, the role oversees project workflows, cross-functional coordination, and team alignment to ensure campaigns are executed smoothly and effectively. This position exercises discretion and independent judgment on matters of significance, including budget management, vendor agreements, and campaign strategy, while operating under the general supervision of the Director of Marketing.<h2 class="jobSectionHeader">
Key Responsibilities</h2>
Strategic Leadership &amp; Team Guidance<ul><li>
Provide strategic direction and operational leadership for the digital marketing team, ensuring initiatives align with brand standards, regulatory requirements, and organizational objectives</li><li>
Coach and support team members through clear communication, feedback, and resource planning while removing roadblocks to successful execution.</li><li>
Exercise independent judgment in campaign strategy, vendor selection, resource allocation, budgeting, and the execution of digital marketing agreements within established approval thresholds.</li><li>
Oversee digital projects to ensure consistent messaging, quality, cadence, and performance across all digital channels.</li><li>
Serve as the primary strategic liaison for clients and internal stakeholders, fostering collaboration across marketing, recruiting, compliance, advisor relations, and external partners to ensure projects remain aligned and on schedule.</li><li>
Ensure the team has the direction, context, and resources needed to execute projects without bottlenecks.</li></ul>
Campaign Strategy &amp; Integrated Execution<ul><li>
Partner with marketing leadership and clients to plan, strategize, and execute digital campaigns&mdash;developing the concepts, themes, and design that drive engagement and generate results.</li><li>
Guide high-level campaign development, ensuring brand consistency and adherence to financial industry regulations.</li><li>
Lead the strategic thinking behind topic ideation, funnel design, messaging frameworks, and audience targeting.</li><li>
Oversee cross-channel campaign timelines, approvals, and deliverables to ensure cohesive execution across social, email, webinars, and paid media.</li><li>
Continuously stay ahead of digital marketing trends, tools, and innovations, bringing forward new ideas to elevate performance and enhance our digital ecosystem.</li></ul>
Project Management &amp; Operational Oversight<ul><li>
Coordinate with designers, content creators, and digital specialists to bring campaigns from concept to completion, ensuring seamless integration across the entire customer journey.</li><li>
Ensure all campaign elements function cohesively within broader marketing funnels and support long-term strategic objectives.</li><li>
Monitor and review ClickUp tasks proactively to prevent delays, maintain efficient workflows, and keep the team on track.</li><li>
Translate strategic direction into actionable projects, building timelines and assignments that enable smooth cross-functional execution.</li></ul>
Requirements: 
<h2 class="jobSectionHeader">Must-Have Qualifications</h2>
Background and Education:<ul><li>
Minimum of 3 years of experience in marketing or related fields.</li><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field (or equivalent professional experience).</li><li>
Familiarity with financial services, professional services, or other regulated industries is a strong plus.</li></ul>
Technology Expertise:<ul><li>
Microsoft Office 365</li><li>
ClickUp or related Project Management Tools</li></ul><h2 class="jobSectionHeader">
Physical &amp; Work Environment Requirements</h2><ul><li>
Ability to work for extended periods at a desk using a computer.</li><li>
Ability to lift up to 10 pounds if/when necessary.</li><li>
Routine use of telephone and email.</li><li>
Office-based role with potential travel to conferences, events, and satellite offices as needed.</li></ul><h2 class="jobSectionHeader">
Benefits</h2>
We&rsquo;re proud to offer a comprehensive benefits package that supports your professional and personal well-being, including:<ul><li>
100% employer-covered medical benefits and HRA account</li><li>
Dental &amp; vision plans</li><li>
Generous PTO + 10 NYSE company holidays per year</li><li>
401K with company match program</li><li>
Free onsite parking</li><li>
Company-provided laptop and required technology</li><li>
Access to an on-site gym (free of charge)</li><li>
Weekly vehicle detailing (at additional cost)</li></ul></div>

Digital Marketing Strategist

MFS Investment Management

<div>At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters &ndash; to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures. 
THE ROLE
The Product Marketing - Senior Strategist develops strategies to support the marketing of MFS institutional investment capabilities across asset classes, investment strategies, and investment vehicles. This individual must have a deep understanding of capital markets, institutional investor needs, portfolio construction considerations, and MFS investment positioning.
The Senior Strategist is responsible for developing and maintaining MFS investment product selling systems, including the development of compelling messaging and collateral to support campaign activities to support the business. These campaigns will build awareness and promote engagement and consideration for the firm&rsquo;s capabilities in partnership with channel marketing. Additionally, the Product Marketing - Senior Strategist collaborates closely with the Global sales enablement teams, Sales Leadership, Marketing peers, and the Global Product specialists to formulate the market positioning, content development, and measurement.
Furthermore, this role produces and disseminates sophisticated institutional-investor-focused content and thought leadership that translates market trends, investment insights, and portfolio challenges into compelling investment opportunities. The Senior Strategist will also serve as the subject matter expert for integrated marketing materials that position and differentiate MFS with institutional audiences, including corporate and public pensions, insurers, sovereign wealth funds, endowments, foundations, consultants, family offices, and outsourced CIOs.
WHAT YOU WILL DO
<ul><li>Implement the Product Marketing Strategy for MFS&rsquo; Investment Products &ndash; Accountable for developing the institutional product marketing plan and framing MFS investment capability positioning across institutional client segments, leveraging market insights, client needs, and competitive differentiation. Additionally, work with the Sales leaders, Enablement teams, Client strategists, and the Global Product specialists to prioritize and determine the strategy.
</li><li>Develop and maintain institutional investment capability positioning and sales enablement systems for assigned strategies, translating portfolio offerings, market opportunities, investment themes, and allocator challenges into compelling messaging, sales narratives, and content frameworks. Collaborates with internal stakeholders to define and develop investment product content working with Global Enablement.
</li><li>Manage product launches &ndash; Solicit input from key stakeholders within sales, investments and channel marketing to build the necessary content that will drive development of the marketing collateral, and promotions. Develop thought leadership, strategic content, and promotional campaigns that connect macroeconomic trends, market developments, and asset allocation challenges to MFS investment solutions and capabilities.
</li><li>Align activity with Strategic Initiatives and GTM plans &ndash; Develop a plan underpinned by MFS strategic initiatives to support strategic firm goals. 
</li></ul> 
WHAT WE ARE LOOKING FOR
<ul><li>Bachelor's degree or the equivalent combination of education and relevant experience and 8-12+ years of total relevant work experience.
</li><li>Deep investment product marketing experience focused on institutional investors. Strong knowledge of institutional asset classes, investment strategies, and investment vehicles including separate accounts, pooled funds, CITs, mutual funds, ETFs, and private market structures where applicable.
</li><li>Thorough understanding of institutional client types, investment decision-making processes, portfolio construction frameworks, consultant influence models, and asset allocation considerations. Proven experience translating institutional client challenges and market conditions into differentiated marketing, positioning, and sales enablement strategies.
</li><li>Demonstrated ability to synthesize market events, investment research, and portfolio insights into compelling thought leadership, sales narratives, and promotional content designed for institutional investment audiences.
</li><li>Strong understanding of the role investment strategies and vehicles play within institutional portfolios, including their use cases, benefits, risks, and allocation considerations.
</li><li>Excellent influencing skills as this position primarily integrates and aligns the priorities, needs and requirements of the broader Enablement &amp; Marketing organization, that optimize client experience; to influence increased adoption of MFS strategies resulting in increased sales, net new flows, client engagements.
</li><li>Ability to partner with enablement, sales as well as channel marketing leads to ensure client feedback is continuously provided for the purpose of understanding the evolving needs of our clients across all channels.
</li><li>Excellent written and verbal communication skills.
</li></ul>#LI-JN1
Base Salary Range: $123,000.00 - $177,500.00This position is eligible for competitive incentive bonus.
At MFS, we believe in fair and transparent compensation. For that reason, we&rsquo;re including the salary range for this position. This range reflects our good-faith expectation for what we&rsquo;ll pay depending on the candidate&rsquo;s experience, training and education. In addition to the salary, we also offer significant and competitive incentive compensation based on both individual and company performance. Other components of our Total Rewards Package include:
<ul><li>MFS contributes an amount equal to 15% of your base salary to your retirement account that is separate from the company -sponsored 401(k)
</li><li>Education Assistance: MFS contributes $100 monthly up to $10,000 lifetime maximum directly to loan provider
</li><li>Education Assistance: Tuition reimbursement up to $8,000 annually
</li><li>Education Assistance: Access to discounted tutors and college coaches
</li><li>Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves
</li><li>Choice of medical and dental plans and an and an employer contribution into the Health Savings Account
</li><li>Tax deferred commuter benefits &amp; flexible spending accounts (medical &amp; dependent care)
</li><li>Wellness Programs: Robust wellness webinars, employee assistance program with a focus on mental health, subsidized fitness benefit via Wellhub (formerly Gympass), where you can workout at gyms, studios and boutique fitness locations near you, join virtual personal training sessions and access a wide variety of well-being apps
</li></ul>Our compensation philosophy is to pay competitively for talent while ensuring equity across employees performing comparable work. We are committed to transparency &ndash; if you have questions about how we arrived at this range or what additional benefits and bonus opportunities come with the role, we&rsquo;ll be happy to discuss them
#LI-HYBRID
At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.
MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.
If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email talent_acquisition@mfs.com for assistance.
MFS is an Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document, linked for your reference.</div>

Product Marketing - Senior Strategist (Institutional)

Able IT Solutions

Job Description: YouTube Channel Strategist &amp; Growth ManagerJob Title: YouTube Channel Strategist &amp; Growth Manager Job Type: Remote; Full time; Contract (3 months) Experience Required: 2 - 3 Years Timings: Monday &ndash; Saturday (3 pm &ndash; 12 am PK time)About the RoleWe are looking for a highly creative and data-driven YouTube Channel Manager to oversee, optimize, and grow our digital presence. In this remote role, you will be responsible for the end-to-end management of our YouTube channels, blending creative content strategy with hard marketing analytics. If you understand how to turn a viewer into a subscriber, how to read an analytics dashboard, and how to leverage modern AI tools to work smarter, we want you on our team.Key Responsibilities<ul><li>Channel Management: Oversee day-to-day channel operations, ensuring all content is optimized for search (SEO), engagement, and algorithmic success.</li><li>Data Analysis: Dive deep into analytics. You will need to comfortably read charts, track percentages (like Click-Through Rates and Audience Retention), and translate that data into actionable growth strategies.</li><li>Creative Strategy: Lead creative brainstorming sessions. Pitch innovative video concepts, packaging ideas (thumbnails/titles), and community engagement tactics.</li><li>Marketing &amp; Advertising: Develop and implement digital marketing campaigns to promote channel content across other platforms and drive organic/paid traffic to the channel.</li><li>Trend Forecasting: Stay ahead of social media trends, algorithm updates, and digital marketing best practices to keep the channel competitive.</li></ul>Requirements<ul><li>Experience: 2 to 3 years of proven, hands-on experience managing and growing Social Media channels (YouTube, Instagram etc).</li><li>Language Skills: Exceptional English proficiency (both written and verbal) is strictly required for copywriting, scripting, and audience communication.</li><li>Analytical Mindset: Strong comfort level with numbers. You must be able to confidently interpret data, charts, and performance percentages.</li><li>Marketing Foundation: Solid understanding of advertising principles, digital marketing funnels, and audience psychology.</li><li>Creative Thinker: A natural problem-solver with a knack for out-of-the-box ideas and compelling storytelling.</li></ul>Bonus Qualifications (Highly Advantageous)<ul><li>AI Proficiency: Experience using generative AI tools like ChatGPT, Claude, or similar platforms to assist with content ideation, script refinement, SEO research, or workflow automation.</li></ul>Pay: Rs60,000.00 - Rs80,000.00 per monthExperience:<ul><li>YouTube Channel Strategy &amp; Growth: 2 years (Preferred)</li><li>Organic Traffic Growth: 2 years (Preferred)</li></ul>Language:<ul><li>Fluent English (Preferred)</li></ul>Work Location: Remote

YouTube Channel Strategist & Growth Manager

GrowEdgeX Private Limited

Full Job DescriptionCompany: GrowEdgeX Interview Location: Canal View, near Thokar, Lahore Type: Full-Time Experience: 2&ndash;4+ years of relevant Timings: 6:30pm to 3:30amAbout the RoleAre you a data-driven marketer with a passion for creating high-impact content? We're looking for an innovative Creative Strategist to transform audience insights into compelling visual campaigns.In this role, you'll collaborate with the Research Team to identify audience needs and work closely with our Graphic Designer and Videographer to develop engaging organic content and high-converting paid ad creatives. The ideal candidate has a proven track record of growing social media communities and creating performance-driven marketing campaigns.What You&rsquo;ll Do (Responsibilities) Concept &amp; Strategy: Translate raw market research into compelling visual angles, hooks, and storyboards. Lead weekly brainstorming sessions with the creative team. Paid Lead Generation: Script and brief high-performing performance ads (Meta, YouTube, LinkedIn, etc.) engineered to capture high-quality leads. Apply direct-response principles (hooks, problem/solution, clear CTAs). Organic &amp; Social Growth: Ideate native content strategies for organic channels to build brand authority, trust, and community engagement. Creative Direction: Write clear, actionable briefs and provide precise feedback to our Graphic Designer and Videographer to ensure final assets match the strategic vision. Data Iteration: Analyze basic performance metrics (CTR, Hook Rates, Conversion Rates) alongside media buyers to see what's working, reverse-engineer wins, and rapidly iterate to beat ad fatigue.What We Are Looking For (Qualifications) Experience: 2&ndash;4+ years of experience as a Creative Strategist or Performance Content Creator in a digital marketing agency or fast-growing brand. Lead Gen Expertise: Proven experience creating content specifically for lead generation funnels. You understand the psychology of what makes someone fill out a form or book a call. Platform Fluent: Strong knowledge of what works natively on Meta (Facebook/Instagram), YouTube, and LinkedIn&mdash;both paid and organic. Analytical Mindset: You don't just guess what looks good; you look at creative data to figure out why an asset converted and use those insights for the next batch. Portfolio Required: A portfolio or case studies demonstrating past campaign concepts, scripts, or performance results.Benefits &amp; Perks Competitive salary based on experience. Professional growth and mentorship in a fast-scaling marketing team. Health Insurance Subsidized Company TransportWork Location: In person

Creative Strategist – (Lead Gen Focus)

FeverUp

<div><div>Hey there!
 
We're Fever, the world's leading tech platform for culture and live entertainment.

Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we're revolutionizing the way people engage with live entertainment.
 
 
Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences.

Our results? We've teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right?

To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment! 
 
Ready to be part of the experience?

Now, let's discuss this role and what you will do to help achieve Fever's mission.</div>
Meet The Team

At Fever's SEO team, we capture and influence demand when millions search for what to do next. We engineer visibility across the entire discovery ecosystem: traditional search engines, LLMs, local listings, third party integrations and beyond. Our diverse portfolio of ecosystems and operating companies gives us the scale and complexity to master every SEO specialization&mdash;from technical infrastructure and content architecture, to AI search optimization, local market dominance, and brand authority building. We operate globally, automating and optimizing processes to drive efficiency at scale. 
 
We combine data, technical excellence, and strategic thinking to drive organic growth revenue. Working closely with Product, Engineering, Data and Operational teams, we shape how users discover experiences across our global platforms. 
 
Join us to redefine how the world finds experiences, together.

The Role

At Fever, we're building something exceptional&mdash;combining strategy, creativity, and the power of advanced technology to redefine what's possible in organic search. By partnering with world-class Product, Engineering, Data and Marketing teams, we leverage cutting-edge tools and data-driven insights to deliver exceptional performance and measurable impact across major search engines and dynamic digital ecosystems.

As SEO Senior Strategist, you will own SEO strategy across key initiatives and projects within Fever's ecosystems, turning organic search into a measurable growth lever with a bias for fast testing and scalable execution. You'll act as a strategic reference for the wider SEO team.

What You&acute;ll Do
<ul>
<li>Design SEO strategies that build competitive advantage, prioritizing initiatives by their business impact on traffic, conversions, and revenue.</li>
<li>Identify high-value growth opportunities and build business cases by estimating impact, projected ROI, and resource requirements upfront.</li>
<li>Utilize a quick-testing, experiment-driven mindset to validate hypotheses and iterate rapidly, ensuring SEO solutions are scalable across all ecosystems.</li>
<li>Provide the technical foundation: guide information architecture, infrastructure and technical SEO decisions (crawling, indexing, CWV, structured data,etc).</li>
<li>Foster an &quot;AI-first&quot; mindset, utilizing automation and AI technologies to eliminate manual workflows at scale.</li>
<li>Lead high-impact SEO projects end-to-end, coordinating autonomously across Product, Engineering, Content and Marketing. Manage resources, timelines and trade-offs across multiple simultaneous initiatives.</li>
<li>Define KPIs, build dashboards, and run analyses (attribution, forecasting) to monitor, prioritize initiatives and quantify SEO's business impact.</li>
<li>Present results to stakeholders using effective storytelling, negotiate priorities, represent SEO in forums, define KPIs, and mentor specialists.</li>
</ul>
Who You Are
<ul>
<li>Proven experience as an SEO Strategist, at least 7 years working with high traffic websites (&gt;5M monthly visits)</li>
<li>Experience working with international sites, adapting the global SEO strategy according to the needs of local markets</li>
<li>Proactive or independent profile capable of self-management. Strong personal ownership,High level of initiative and work well in a team environment</li>
<li>Being data-driven and kind of a data-geek: clear understanding of data, analytics and metrics with the ability to make data-driven recommendations of actions</li>
<li>Hands-on experience applying AI/LLMs to build SEO solutions, automate workflows and enhance productivity.</li>
<li>Thorough knowledge of search engine ranking factors, including emerging LLM-powered search ecosystems (RAG, citations, query fan-out) and their optimization strategies</li>
<li>Knowledge of HTML, JS and CSS required</li>
<li>Critical thinker and problem-solving skills</li>
<li>Expert with industry-standard &amp; enterprise SEO software</li>
<li>Possess up-to-date knowledge and maintains current SEO practices</li>
<li>Excellent Spanish &amp; English written and oral communication skills</li>
</ul>
Valuable Requirements:
<ul>
<li>Understanding of Google Apps Script and Python.</li>
<li>Knowledge of SQL for data exploitation</li>
<li>Experience on workflows automation</li>
<li>Experience managing teams</li>
</ul>
Why You&acute;ll Love It Here
<ul>
<li>Attractive compensation package with room to grow.</li>
<li>40% discount on all Fever events and experiences + free Candlelight voucher.</li>
<li>Flexible remuneration with Cobee: meals, transport, training, and nursery support (tax-exempt).</li>
<li>Payflow: option to access part of your salary in advance.</li>
<li>Taxdown: help optimizing and filing your taxes. You can also pay for an upgrade to manage your Beckham Law application, along with other tax-related procedures.</li>
<li>Private health &amp; dental insurance with Cigna: 100% covered by Fever. You can also add your family members via flexible remuneration.</li>
<li>Wellhub membership for gym and wellness access: 100% covered by Fever up to the Silver plan.</li>
<li>Language learning support: English and Spanish lessons.</li>
<li>Hybrid work setup: home office friendly with a central Madrid office location.</li>
<li>Snacks, drinks, and fresh fruit are always available at the office.</li>
<li>Dynamic international team: a young, talented group creating a great work environment.</li>
</ul>
#LI-Hybrid<div>
Thank you for considering joining Fever. We cannot wait to learn more about you!

If you want to learn more about us: Fever's Blog | Tech.Eu |TechCrunch

Fever is committed to creating an inclusive and diverse workspace where everyone's background and ideas count. Our main goal is to find the best possible talent regardless of place of birth, racial or ethnic origin, gender, gender identity, religion, opinion, sexual orientation, disability, pregnancy, marital status, age or caring responsibilities. We encourage everyone to apply!

If you require any kind of accommodation during the selection process please contact our Talent team so we can help you by providing a welcoming and seamless journey.

If you want to know more about how Fever processes your personal data, click here Fever - Candidate Privacy Notice</div></div>

Senior SEO Strategist - Madrid based

M Booth

<div>Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that&rsquo;s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the influencer and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to &ldquo;Be IRL&rdquo; &ndash; this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired&hellip;come work with us at M Booth.

We are a collaborative mid-sized agency with an immediate opportunity for an Assistant Influencer Strategist to join our growing team! 


What You&rsquo;ll Do: 


As Assistant Influencer Strategist you will bring cultural insights, thought leadership, and strategic thinking to help lead influencer programming on brands across the agency. You&rsquo;ll be responsible for contributions in all phases of the influencer process for these programs/brands. Your role will be to help put our clients at the forefront of the cultural zeitgeist, driving relevance, talkability and badge value for our clients, through the lens of influencer programming.

You are researching and identifying influencers for our programs, helping to review content to ensure it meets the briefs and helping to build out and populate client recaps showing off our incredible work. 


Who You Are:
<ul>
<li>An expert in:
<ul><li>What and who is trending and applying that to influencer programming in both planned and real-time moments</li>
How to make the right influencer and creator connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic moments 
<li>
 
 
</li></ul></li><li>Creative and not a box checker</li>
<li>A critical thinker who goes beyond the surface level</li>
<li>Excellent communication skills; clear, vocal, articulate when presenting to clients, team and new business prospects</li>
<li>Someone who thrives in fast-moving and collaborative (read: not toxic) environment
<ul><li>We have a one-team one dream approach; there is no &ldquo;me&rdquo; in team</li>
</ul></li><li>Exceptional problem-resolution skills, including the ability to think creatively and outside the box</li> 
</ul>
What You&rsquo;ll Do:
<ul><li>Dissect client business objectives/goals and work with senior team members to craft culture strategies - with influencer at the heart - that achieve those goals in a disruptive fashion</li>
<li>Manage influencer programs that speak to our brand&rsquo;s targets and &ldquo;make noise&rdquo; with synergies between PR, social, and paid</li>
<li>Contribute in a meaningful way to the influencer strategy and programming (end-to-end) across accounts (from strategy to partner identification &amp; contracting to content management); develop strategic recommendations and sell-in major culture-forward programming. Including:
<ul><li>Helping to set influencer strategy for clients</li>
<li>Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture</li>
<li>Manage and oversee influencer/partner integrations + programs that speak to our brand&rsquo;s targets and &ldquo;make noise&rdquo;</li>
<li>Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients</li>
<li>Instrumental in the day-to-day management of collaborations and partnerships</li>
<li>Growth towards an expert in negotiations and contract reviews, both with influencer partners and third-party vendors with a clear understanding of legal + scope guardrails and payment terms</li>
<li>Demonstrate program success via strong reporting and storytelling</li>
</ul></li><li>Be a dot connector ensuring all programming is executed with excellence and the right specialists are brought in to inform at each step of the way</li>
<li>Report on competitive brands and trends to clients; demonstrate ability to be nimble and develop one-of-a-kind &ldquo;ways in&rdquo; for brands harnessing these trends</li></ul> 


Client Leadership:
<ul>
<li>Support the team in a day-to-day capacity and at times serve as the client point person on assigned accounts, juggling multiple projects and deadlines, leading calls, has a strong email correspondence, etc.</li>
<li>Serve as a thought leader, trusted voice and advisor to clients</li>
<li>Build strong relationship that establishes trust with clients</li>
</ul>
Program Oversight &amp; Management
<ul>
<li>Design work plans for programs</li>
<li>Ensure work output is the best it can be (of self and team members)</li>
<li>Collaborate within integrated agency teams and with agency partners</li>
<li>Problem-solve quickly when issues arise</li> 
</ul>
 What You&rsquo;ll Bring:
<ul>
<li>Bachelor&rsquo;s degree or equivalent</li>
<li>2-3 years of experience in influencer marketing</li>
<li>Experience with tastemaker/influencer ID, negotiation, contracting and activation management</li>
<li>In touch with cultural and industry trends</li>
<li>Ability to &ldquo;roll with it&rdquo; and be nimble when there are changes to pathways and needs to counsel on pivots</li>
<li>Experience activating influencer programs across all social platforms - TikTok, Instagram, YouTube, etc.</li>
<li>Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed</li> 
</ul>
What We&rsquo;ll Bring:

Here are a few highlights of the benefits we offer at M Booth:
<ul>
<li>A workplace that&rsquo;s alive with courage, ideas, respect and humanity</li>
<li>Professional growth and development programs to help advance your career</li>
<li>Comprehensive health care and wellness plans for your entire family</li>
<li>A 401(k) Savings Plan and Flexible Spending Accounts</li>
<li>Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays</li>
<li>Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits</li>
<li>SALARY: $49,000 - $55,000/year</li>
</ul>
 Based in our NY office.

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.

 M Booth &amp; Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</div>

Assistant Influencer Strategist

Tahaluf

<div>
 
 Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
 
 
 
 
 Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia&rsquo;s B2B and B2C large-scale events scene.
 
 
 
 
 Be part of something BIG with Tahaluf&rsquo;s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.
 
 
 
 
 Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you&rsquo;ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.
 
 
 
 
 
 
 Job Description
 
 
 
 
 We are seeking an experienced, confident and inspiring marketer to drive the marketing and communications for an exciting portfolio of high-growth events in Saudi Arabia.
 
 
 
 
 KSA has been identified as a key growth market and is at the forefront of product development and operational change.
 
 
 
 
 You will be an important part of the cross-functional senior leadership team, playing a crucial role in the development of the Tahaluf brands, and developing and executing a vision for how the group should engage with the market. Your recommendations will come from a deep understanding of the market through customer research and insight, internal data and industry trends.
 
 
 
 
 An accomplished marketing and communications strategist, you will lead an operational team of marketers responsible for the launch and ongoing marketing of the products within the portfolio. From value proposition and messaging to brand amplification and PR, data build, performance analysis and channel marketing, your team will own the product marketing strategies and their delivery. You will be supported by specialist agencies and internal teams to provide complementary skills and expertise.
 
 
 
 
 You will support the event team in the development and launch of new products through effective go-to-market strategies, sales support and price validation and testing. With growing strength in ecommerce, marketing will become increasingly responsible for direct sales.
 
 
 
 
 Reporting to Senior Management, you will be familiar with and comfortable working in matrix structures where functional and commercial leadership and responsibility are shared.
 
 
 
 
 
 Job Accountabilities
 
 
 
 
 
 
 Key Performance Indicators
 
 
 
 
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 Devise and deliver innovative marketing campaigns to achieve pre-determined objectives/targets.
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 Marketing team is motivated and appropriately skilled/trained to carry out their responsibilities.
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 Marketing team works collaboratively with other departments to deliver shared objectives.
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 Marketing campaigns are delivered within budget with spend allocations based on sound commercial reasoning.
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 </ul>
 
 
 Main Duties &amp; Responsibilities
 
 
 
 
 
 
 Leadership
 
 
 
 
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 You will be a member of the portfolio&rsquo;s management team.
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 Represent the Portfolio across ME and divisional groups on marketing, digital, data and customer insights.
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 Act as Portfolio Sponsor for GDPR.
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 Take an active role in the development and implementation of Corporate/EMEA initiatives.
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 Work with portfolio management to develop value propositions and messaging to drive engagement and conversion.
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 Identify and deliver key portfolio-wide projects to position products for continued growth (e.g. branding, cross marketing, key account management, first time exhibitor experience etc).
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 Understand recent customer survey feedback and apply this information to marketing strategies.
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 Identify risks to the business achieving marketing targets and work with the portfolio management team to mitigate them.
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 </ul>
 
 
 Management
 
 
 
 
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 <li>
 Lead a team of marketing and digital managers across a portfolio of products.
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 Provide guidance, feedback and inspiration to the team.
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 Work with Marketing Managers to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy.
 </li>
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 Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
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 Develop succession plan to identify top talent, flight risks and guarantee continuous delivery from the team.
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 Champion the adoption and optimisation of marketing technology solutions.
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 Cultivate and demonstrate a high-performance culture within the marketing team.
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 </ul>
 
 
 Campaign Strategy &amp; Delivery
 
 
 
 
 <ul>
 <li>
 You will be responsible for leading the portfolio&rsquo;s marketing strategy and responsible for the marketing, data and digital portfolio strategy and delivering strategic show marketing.
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 You will have a clear understanding of the business&rsquo;s overall mission, how this should be communicated through marketing and PR and an ability to use marketing technology to deliver results.
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 You will be responsible for best practice and knowledge sharing (marketing, digital, data and customer insights) across the portfolio and the ME business.
 </li>
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 Take the lead and document the results of pilot projects and testing
 </li>
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 Develop the capabilities of marketing across the portfolio, integrating technology into the strategy and tactical delivery. Ensure team members are equipped with the skills to deliver a fresh campaign strategy.
 </li>
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 Manage budgets and allocate resources amongst projects
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 <li>
 Demonstrate and encourage creative approaches, using market intelligence, and apply it to show content to create unique and engaging visitor experiences.
 </li>
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 Work with show teams to optimise the engagement at each touch point in the customer journey by encouraging teams to introduce new ways of marketing and reduce reliance on more familiar activities that produce declining results.
 </li>
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 Identify trends in data to encourage teams to do more of what works and less of what doesn&rsquo;t; navigating the move away from opinion-driven decision-making to data-driven decision-making.
 </li>
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 Share marketing case studies and best practice from across the EMEA business by forging collaborative relationships with marketers from across the division.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 
 Personal Specification
 
 
 
 
 
 Minimum Education Level
 
 
 
 <ul>
 <li>
 Educated to degree level or equivalent.
 </li>
 </ul>
 
 
 Background Knowledge, Skills &amp; Experience
 
 
 
 
 
 We are looking for an individual with the drive, passion, and energy to realise ambitious goals.
 
 
 
 <ul>
 <li>
 An inspiring marketing and brand leader with 10+ years of experience in people management and leadership.
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 History of building and nurturing high-performing teams.
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 A track record of setting and delivering to the highest standards.
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 Solid experience in marketing transformation and running agile teams is advantageous.
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 Experience of developing a brand vision and driving activity to realise it (PR, social media etc).
 </li>
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 An accomplished marketing strategist with experience of developing value propositions, pricing, and driving agility in campaigning and execution.
 </li>
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 Exceptional knowledge of online and offline channels and integrated campaigns.
 </li>
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 Solid experience of marketing a mixed portfolio of products including events, SaaS or subscription products, with experience in B2B lead generation.
 </li>
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 Analytical with a data-driven mindset.
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 Experience of developing a test and learn culture.
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 Strong content development to support strategic goals.
 </li>
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 Experienced in market analysis.
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 Good working knowledge of marketing technology and analytics tools (Eloqua, Adobe Analytics, Adobe Target, Drupal. Google Analytics also a plus).
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 A great collaborator, strong in both internal and external communications.
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 An individual who thrives in a fast-paced, results-oriented environment.
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 
 
 What you will get
 
 
 
 
 
 <ul>
 <li>
 Competitive bonus
 </li>
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 BUPA Medical Insurance for you and your family
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 Annual leave &ndash; 28 days
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 Remote working on Sundays
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 Working anywhere &ndash; 8 weeks every year
 </li>
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 Residency visa including yearly dependent fees
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 School fees contribution, 40,000 SAR per child per year (up to a max of three children)
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 Individual annual flight allowance for expats
 </li>
 </ul>
 
 
 International Relocation Package*
 
 
 
 
 <ul>
 <li>
 Paid flight to Riyadh &ndash; for you and your family (up to a max of three children)
 </li>
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 60 days of accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000
 </li>
 <li>
 Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs
 </li>
 <li>
 Individual paid flight home and an end-of-service gratuity payment when leaving the company*
 </li>
 </ul>
 
 
 Local Relocation Package*
 
 
 
 
 <ul>
 <li>
 Paid flight to Riyadh &ndash; individual and family (up to a max of three children)
 </li>
 <li>
 30 days accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000
 </li>
 <li>
 Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs
 </li>
 </ul>
 
 *If eligible
 
 
 
 
 We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.
 
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Marketing Director

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