marketing strategy analyst

Twilio

<div><div>Who we are

At Twilio, we&rsquo;re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you&rsquo;re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we&rsquo;re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. 
 
We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

.</div>
See yourself at Twilio

Join the team as Twilio&rsquo;s next Sr. Analyst, Strategic Measurement.

About the job

We are actively recruiting for this role to fill an existing vacancy. This position is needed to serve as the &quot;New Frontiers&quot; lead for the Marketing Strategy, Analytics &amp; Innovation team, focusing on ambiguous, highly strategic emerging channels, potential programs &amp; measurement optimization/instrumentation. You will be responsible for defining, measuring, and accelerating our growth in new digital landscapes, specifically focusing on AI Engine Optimization (AEO), brand measurement and advanced attribution frameworks. Partnering closely with the global marketing analytics teams, Brand, Demand Gen, PR, Content, and Developer Network teams, you will execute against high-visibility objectives enabling marketing's business impact to executive leadership. Ideally, this position has a strong statistical background, a substantial capacity for hypothesis-driven thinking, and the ability to deliver &quot;unmistakable clarity&quot; in complex executive presentations.

Responsibilities

In this role, you&rsquo;ll:
<ul>
<li>Analyze LLM visibility and Share of Voice, create a continuous feedback loop across various teams to optimize Twilio's presence in AI search/AEO (answer engine optimization), drive enablement and operational efforts to ensure consistent tool usage and storyline.</li>
<li>Support the strategy, data ingestion, and modeling required to build and maintain net new and existing brand measurement components. Drive a single, cohesive narrative combining disparate data sets.</li>
<li>Inspire experimentation adoption in teams. Build the frameworks and structure to drive experimentation rigor and clarity of incrementally of marketing initiatives.</li>
<li>Support Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) initiatives to understand the impact of various marketing channels on Sign Ups, SQLs, activations, and guide budget allocation.</li>
<li>Translate complex data sets into actionable insights and strategic recommendations for exec-level audiences.</li>
<li>Own enablement efforts for emerging channels, sharing accomplishments, KPIs, and cross-team collaborations broadly across the marketing organization.</li>
</ul>
Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
<ul><li>Required:</li></ul>
<ul>
<li>5+ years of experience in statistical analysis, experimentation and/or scenario planning.</li>
<li>A strong understanding of SEO and emerging AI Search (AEO/GEO) landscapes.</li>
<li>A hypothesis-driven thinker who does not just report the &quot;what,&quot; but actively tests the &quot;why&quot;. Able to formulate testable guesses and distill the essential from complex marketing data.</li>
<li>Experience with running or interpreting advanced measurement frameworks (Incrementality, MMM, MTA).</li>
<li>Highly reliable and a self-starter.</li>
<li>Interest or experience in applying AI-driven solutions to analytics workflows.</li>
<li>Strong communication skills with the ability to communicate effectively with both technical and non-technical audiences</li>
<li>Detail-oriented with a passion for clean, trustworthy data.</li>
<li>Strong analytical skills.</li>
<li>Excellent collaborator across cross functional teams; skilled in managing stakeholder projects end to end.</li>
</ul>
Desired:
<ul>
<li>Experience supporting various stakeholder functions and their insights: Brand, PR, Social, Content, Demand Generation</li>
<li>Experience with BI tools (Tableau, Looker Studio) and modeling (ROI, LTV:CAC, payback).</li>
<li>Interest or exposure to fraud monitoring tools and processes.</li>
<li>Working knowledge of Customer Data Platforms (CDPs) and analytics data integrations.</li>
</ul>
Location

This role will be remote, and based in Alberta, British Columbia, or Ontario, Canada.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Based on role, employees may also be eligible for additional compensation and benefits, including but not limited to incentive programs, commissions, equity grants, health and wellness benefits, retirement contributions, and paid time off.

The estimated pay ranges for this role are as follows:
<ul>
<li>$90,800 - $113,500 CAD</li>
<li>Target Bonus Percentage 12.50%</li>
</ul>
The successful candidate&rsquo;s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.<div>
Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values &mdash; something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.</div></div>

Sr. Analyst, Strategic Measurement

American Express

<div>
 
 
 At American Express, our culture is built on a 175-year history of innovation, shared&nbsp;
 
 
 values
 
 
 &nbsp;and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
 
 
 
 
 As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
 
 
 
 
 The U.S. Consumer Services Team (USCS) is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel &amp; Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
 
 
 
 
 The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making membership essential by creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.
 
 
 
 
 The&nbsp;
 
 Senior Analyst - U.S. Consumer Cross-Channel Marketing Strategy
 
 &nbsp;will support cross-channel strategy development and execution for key strategic initiatives across U.S. Consumer Marketing. This individual will work closely across the broader USCM team and play a critical role in contributing to efficient revenue growth, deepening customer engagement, and supporting the evolution of the Consumer Marketing business. They will help establish, implement, and analyze key marketing strategies across product and membership services. This individual will be required to work cross-functionally with key internal partners, including teams within U.S. Consumer Marketing, Product Management &amp; Lending, and Global Advertising &amp; Brand Management.
 
 
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 
 
 Support the development and activation of holistic go-to-market approaches for critical cross-channel initiatives, including enterprise product refreshes, new offers and benefits, and enterprise moments
 
 
 </li>
 <li>
 
 
 Serve as a central liaison across USCM teams for priority product initiatives
 
 
 </li>
 <li>
 
 
 Support USCM cross-channel strategy development for critical enterprise projects
 
 
 </li>
 </ul>
 
 
 
 Minimum Qualifications
 
 
 
 <ul>
 <li>
 
 
 Strategic and creative problem solver who can support building and implementing plans from the ground up, including analytics, research, creative, capabilities, and metrics
 
 
 </li>
 <li>
 
 
 Natural standout colleague who can deliver results resourcefully in a highly collaborative and fast-paced environment
 
 
 </li>
 <li>
 
 
 Fast learner and strong attention to details to deliver innovative ideas and solutions and provide value to partners
 
 
 </li>
 <li>
 
 
 Project management and organization skills to effectively manage and drive multiple initiatives across different work streams simultaneously, along with diligent documentation
 
 
 </li>
 <li>
 
 
 Ability to communicate clearly, concisely and with conviction to a variety of partners at all levels and influence outcomes
 
 
 </li>
 <li>
 
 
 Ambition to make an impact in a fast-moving, multifaceted, growth environment and operate fluidly between strategy and execution to deliver flawlessly.
 
 
 
 </li>
 </ul>
 
 Salary Range: $78,000.00 to $124,750.00 annually + bonus + benefits
 
 
 
 
 The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we&rsquo;ll consider your location, experience, and other job-related factors.
 
 
 
 
 We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
 
 <ul>
 <li>
 
 Competitive base salaries&nbsp;
 
 </li>
 <li>
 
 Bonus incentives&nbsp;
 
 </li>
 <li>
 
 6% Company Match on retirement savings plan&nbsp;
 
 </li>
 <li>
 
 Free financial coaching and financial well-being support&nbsp;
 
 </li>
 <li>
 
 Comprehensive medical, dental, vision, life insurance, and disability benefits&nbsp;
 
 </li>
 <li>
 
 Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need&nbsp;
 
 </li>
 <li>
 
 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy&nbsp;
 
 </li>
 <li>
 
 Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)&nbsp;
 
 </li>
 <li>
 
 Free and confidential counseling support through our Healthy Minds program&nbsp;
 
 </li>
 <li>
 
 Career development and training opportunities
 
 
 </li>
 </ul>
 
 For a full list of Team Amex benefits, visit our
 
 
 
 Colleague Benefits Site
 
 
 
 .
 
 
 
 
 American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles&rsquo; Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
 
 
 
 
 We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
 
 
 
 
 US Job Seekers - Click to view the &ldquo;
 
 
 
 Know Your Rights
 
 
 
 &rdquo; poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window:
 
 
 
 https://www.eeoc.gov/poster
 
 
 
 
 Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions
 
 
</div>

Senior Analyst - U.S. Consumer Cross-Channel Marketing Strategy

Yazaki

<div></div><div><div><div><div><div><div><div><h1 class="jobSectionHeader">Market &amp; Strategic Intelligence Analyst
</h1></div></div></div></div><div><div><div><div>Yazaki is a global leader in the research, development, and delivery of vehicle power and data solutions. 


Yazaki works with virtually every major auto manufacturer globally, and we've strived to maintain strategic and stable growth throughout our 84-year history. Today, we're looking for energetic people with the potential to perform and the ability to strengthen - and thrive in - the positive work environment we pride ourselves on. 
Location: Canton, MI, USA 


What we are looking for: 


Yazaki is looking for a Market &amp; Strategic Intelligence Analyst to join our Corporate Planning team in Canton, MI. The ideal candidate will enjoy working in a collaborative and action-driven environment making lasting impacts on the organization. 


A Market and Strategic Intelligence (MSI) team member's main task is gathering and evaluating trends and providing actionable insights. Hence, as a member of MSI, the Market and Business Analyst has intimate knowledge of the automotive ecosystem, the prevailing trends affecting this industry, and the potential impact on business performance.

The ideal candidate will analyze past, present, and future trends in the automotive industry and, in conjunction with business units and function groups, determine their impact on Yazaki. To accomplish this, one of the key requirements is connecting with and building collaborative relationships with business units, core function groups, other associates, and the newly established &ldquo;buhin&rdquo; regional and global product management group to understand Yazaki's needs better. The ideal candidate will help define and achieve Yazaki's strategy by supporting the necessary actions. 


What you will be doing: 

<ul>
<li>Support Business Units, Core Functions, and Product Managers in creating a strategy.</li>
<li>Evaluate, analyze, and communicate findings continuously and maintain processes, including delivering monthly status reports to all appropriate parties.</li>
<li>Collaborate with business units and core functions to evaluate customer commercial terms and conditions and develop optimal sales and operational responses to customer quote requests.</li>
<li>Partner with stakeholders across business units (ex, sales, finance, engineering, security) to develop analyses and documentation collaboratively, communicating effectively and efficiently with production, managerial, and executive teams.</li>
<li>Author and update internal documentation and formally initiate and deliver documentation.</li>
<li>Maintain approved global and regional qualitative and quantitative data and information inputs on a timely schedule, including management of vendors.</li>
<li>Develop meaningful and lasting relationships with clients and vendors.</li>
<li>Respond to questions and concerns from managers and executives with supporting research and recommendations.</li>
<li>Qualitatively and quantitatively analyze Yazaki&rsquo;s standing against the competition and customer base, including financial structure and operating strategy.</li>
<li>Support efforts to strengthen transparency with Yazaki HQ.</li></ul> 


What you will bring to the table: 

<ul>
<li>Bachelor&rsquo;s degree (Master&rsquo;s degree preferred) in Business, Engineering or Electronics or related field</li>
<li>Well-versed in the automotive chain, especially vehicle power, data distribution, and control</li>
<li>Advantageous: Bilingual in Spanish or Japanese</li>
<li>Strong knowledge of and/or experience with reporting packages such as MS Office and PowerBI, databases like SQL, and programming languages such as Python, R, XML, Javascript, ETL frameworks, etc., is a plus</li>
<li>Process oriented, ability to meet deadlines, excellent written, oral and interpersonal communication skills, strong organizational skills, ability to think critically</li></ul> 


What we can provide you: 

<ul>
<li>A collaborative learning environment that will help you reach your maximum potential</li>
<li>A diverse team of experts</li>
<li>Supportive leadership and team members to help you do your best work</li>
<li>Opportunities to build your professional network</li>
<li>An engaging and supportive work culture</li>
<li>Competitive compensation and benefits package including incentive compensation, 401K match, tuition assistance and a generous holiday schedule</li></ul> 

Yazaki North America is committed to providing equal employment opportunities for all persons regardless of race, color, religion, sex, age, marital status, national origin, disability, handicap, veteran status, or other legally protected status or characteristic. Equal opportunity extends to all aspects of the employment relationship. Yazaki North America complies with federal and state equal employment opportunity laws and strives to keep the workplace free from all forms of harassment.</div></div></div></div></div></div></div>

Market & Strategic Intelligence Analyst

Magna Foodservice Limited

Job OverviewMagna Foodservice is seeking a Pricing Strategy Analyst to support our UK operations by developing data-driven pricing strategies. The ideal candidate will analyze product costs, market trends, and competitor pricing to help the business maintain strong margins while remaining competitive in the market.This role is ideal for someone with strong analytical skills who can translate data into actionable pricing decisions that support sales growth and profitability.Key Responsibilities<ul><li>Analyze product costs, supplier pricing, and operational expenses to determine accurate product pricing.</li><li>Develop and maintain pricing models and margin analysis for foodservice products.</li><li>Monitor competitor pricing and market trends in the UK foodservice industry.</li><li>Work closely with sales, procurement, and finance teams to optimize pricing strategies.</li><li>Identify opportunities to improve profitability through pricing adjustments and cost optimization.</li><li>Maintain and update pricing databases and cost sheets.</li><li>Prepare pricing reports and insights for management decision-making.</li><li>Support management in promotional pricing, discounts, and margin planning.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Business, Finance, Economics, Data Analytics, or a related field.</li><li>3+ years of experience in pricing analysis, financial analysis, or commercial analytics.</li><li>Strong skills in Microsoft Excel (advanced formulas, pivot tables, data analysis).</li><li>Experience with costing, margin analysis, and pricing models.</li><li>Strong analytical and problem-solving abilities.</li><li>Excellent attention to detail and ability to work with large datasets.</li><li>Good communication skills and ability to collaborate with cross-functional teams</li></ul>Pay: From Rs100,000.00 per monthWork Location: In person

Pricing Strategy Analyst – UK Market

New Engen

<div><h3 class="jobSectionHeader">WHY GRAPEVINE?</h3>
At New Engen, we help brands grow, not just bigger, but smarter. We&rsquo;re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.
Grapevine is New Engen&rsquo;s scalable solution that helps brands license high-performing third-party creator content quickly and easily. We use our network of 800+ creators to deliver ready-to-run content to leading DTC brands for their social ad campaigns.
We&rsquo;re a collaborative group of strategists, content creators, copywriters, editors, designers, account managers, and more who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose.
WHAT YOU&rsquo;LL DO
Develop Performance-Driven Creative Strategy
Lead the development of creative and content strategies that drive measurable performance across paid media channels such as Meta, TikTok, and YouTube. Translate brand goals and market insights into compelling campaign concepts designed to resonate with audiences and improve key performance metrics.
Own Creative Ideation and Concept Development
Generate new campaign ideas and creative concepts grounded in market research, content analysis, and consumer trends. Continuously identify opportunities to test new formats, messaging angles, and storytelling approaches that strengthen campaign performance across a portfolio of consumer brands.
Build Clear, Actionable Creative Briefs
Concept and write detailed briefs that guide creators, designers, and writers in producing high-quality visual and written content. Own the development of scripts, hooks, shot lists, and messaging frameworks that align with brand guidelines while maintaining an authentic and engaging voice.
Guide Creative Production and Post-Production
Collaborate with internal teams to ensure creative concepts are executed effectively from production through final delivery. Provide visual direction, storyboard guidance, and post-production briefs that help shape compelling video and static ad creatives.
Optimize Creative Through Performance Insights
Analyze campaign performance metrics such as CPA, ROAS, CTR, and CVR to understand what resonates with audiences. Use these insights to recommend new creative iterations, refine messaging, and optimize advertorial landing pages to improve campaign results.
Collaborate Across Teams to Drive Results
Work closely with Brand Success, design, and cross-functional partners to align creative direction with campaign goals. Contribute ideas, insights, and feedback that help teams deliver cohesive, high-performing marketing campaigns.
WHAT YOU&rsquo;LL NEED<ul><li>
Between 1-3 years of experience in creative strategy or performance-driven content within the DTC or ecommerce space.</li><li>
Experience developing visual advertising concepts, including video and static content, with familiarity in elements like hooks, storyboarding, and calls-to-action that drive engagement and performance.</li><li>
Hands-on experience with creative tools such as Figma or Canva, and video editing platforms like CapCut or Adobe Premiere.</li><li>
Comfort working within project management platforms (such as Asana or Monday) to track deliverables, timelines, and creative workflows.</li><li>
Strong understanding of digital marketing and consumer trends, with curiosity about how content, technology, and platform dynamics shape brand growth.</li><li>
An entrepreneurial, builder mindset, with enthusiasm for testing ideas, iterating on creative concepts, and working in fast-moving environments where experimentation is encouraged.</li><li>
Excellent organization and project management skills, with the ability to manage multiple projects and deadlines while maintaining strong attention to detail.</li><li>
Clear and compelling communication skills, both written and visual, with the ability to distill complex ideas into simple, engaging creative direction.</li><li>
A highly collaborative approach, with the ability to build strong relationships across teams and contribute positively to a fast-paced, creative environment.</li><li>
A positive, curious attitude, bringing energy, creativity, and a sense of fun while maintaining a high standard for the work.</li><li>
Grapevine currently hires full-time employees in New York to work out of our Union Square office (4 days a week in person).</li></ul>
SOME OF OUR PERKS<ul><li>
Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&amp;D</li><li>
401k - Employer match</li><li>
HSA - Employer contributes</li><li>
Flexible Vacation &amp; PTO plan</li><li>
Paid Maternity / Paternity</li><li>
Paid Holidays</li><li>
Remote/Flex day schedule</li><li>
Laid back office environment</li><li>
The coolest team ;)</li><li>
Fun company events &amp; off-sites</li></ul>
Salary Range: $70,000 - $80,000 
The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.
New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn&rsquo;t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.
Grapevine currently hires full-time employees in New York to work out of our Union Square office (4 days a week in person).
Let&rsquo;s Build What&rsquo;s Next Together - If you&rsquo;re passionate about media and eager to make a meaningful impact with a team that&rsquo;s all in, we&rsquo;d love to hear from you.
Important Notice About Job Openings:
Please be aware of fraudulent job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These attempts are often designed to steal your personal information or trick you into paying fees for recruitment or training services.
New Engen does NOT charge any application, processing, or training fees at any stage of the recruitment or hiring process.
All legitimate job openings will be posted directly on our careers page, and all communication about these roles will come exclusively from Recruitment outreach, conducted via email through our ATS, JazzHR, and never through unsolicited text messages or the @newengen.online domain.
If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action.
We take your security seriously and are here to support you, ensuring your job search is a safe, positive experience.
mNfA9cnRxh</div>

Creative Strategy Analyst - Grapevine

The Home Depot

<div>Position Purpose:
The Sr Analyst, Online Merchandising Concepts will be responsible for driving the execution of and supporting operations for new, innovative, and strategic online selling concepts, site features, and functionalities.
This individual will work with cross-functional team members internal and external to The Home Depot to contribute to the discovery, planning and execution of these new online merchandising initiatives. The Sr Analyst, Online
Merchandising Concepts will be responsible for determining the prioritization of initiatives, performing business analysis and developing KPI reporting to ensure sales and profitability are in line with strategic and financial plans. The Sr Analyst, Online Merchandising Concepts will also be responsible for understanding and communicating the impacts of these initiatives on other business areas. 
Key Responsibilities:<ul><li>
40% Conduct &amp; present analysis to inform project team and online merchants to drive intelligent expansion of strategic selling initiatives by conducting analysis, providing informed assessment of business case, &amp; executing strategies to achieve business objectives.</li><li>
30% Manage day to day operations for select selling concepts.</li><li>
20% Measure business performance via execution of key weekly and monthly reporting; seek out opportunities to continuously improve reporting efforts.</li><li>
10% Assist with business case development for expansion into new online merchandising concepts/ capabilities.</li></ul> 
Direct Manager/Direct Reports:<ul><li>
This position reports to the Manager, Online Merch Concepts.</li><li>
This position has 0 direct reports.</li></ul> 
Travel Requirements:<ul><li>
Typically requires overnight travel less than 10% of the time.</li></ul> 
Physical Requirements:<ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> 
Working Conditions:<ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul> 
Minimum Qualifications:<ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul> 
Preferred Qualifications:<ul><li>
MBA or equivalent work experience in retail, merchandising, or a consulting/ project management role in a corporate environment, preferred.</li><li>
Demonstrated ability with business modeling capabilities using tools such as SQL, Excel, Access, and Tableau and advanced proficiency with other Microsoft Office programs.</li></ul> 
Minimum Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul> 
Preferred Education:<ul><li>
No additional education</li></ul> 
Minimum Years of Work Experience:<ul><li>
3</li></ul> 
Preferred Years of Work Experience:<ul><li>
No additional years of experience</li></ul> 
Minimum Leadership Experience:<ul><li>
None</li></ul> 
Preferred Leadership Experience:<ul><li>
None</li></ul> 
Certifications:<ul><li>
None</li></ul> 
Competencies:<ul><li>
Ability to understand business drivers and influence decision making with cross-functional partners</li><li>
Proven ability to analyze, evaluate, and interpret complex data; innate intellectual curiosity</li><li>
Track record of taking ownership and driving results; ability to learn quickly and independently</li><li>
Ability to work simultaneously across several work streams balancing quality of work and consistent delivery</li><li>
Strong communication and presentation skills</li><li>
High comfort level working in fast paced environment</li></ul></div>

Sr. Analyst Online Merch - Event Strategy

<div>
 Req173416
 
 
 
 Position Purpose
 
 
 
 The Senior Analyst, Marketing Analytics leads the strategy for quantifying the impact of paid marketing channels on the full customer funnel. In this role, you will go beyond basic web metrics to map the complex user journey from paid media touchpoints to website engagement, culminating in offline sales at our physical locations.
 
 
 By integrating online behavior with offline data, you will provide a holistic view of channel performance. You will collaborate with Media, Finance, and Operations teams to design a fact-based growth strategy, using SQL and Tableau to uncover trends that maximize marketing ROI. Your insights will directly influence budget allocation, audience targeting, and website enhancements designed to drive high-value store traffic.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 20% Work with other departments providing analytical insight on business performance.
 </li>
 <li>
 20% Research and analyze business trends &amp; customer behavior data to identify opportunities for website enhancements.
 </li>
 <li>
 20% Analyze web analytics data as well as other offline data to evaluate site performance.
 </li>
 <li>
 10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
 </li>
 <li>
 10% Takes the lead on new programs and initiatives for Web Analytics Team.
 </li>
 <li>
 10% Provide web analytics strategy to Specialty Channel.
 
 
 </li>
 </ul>
 
 Direct Manager/Direct Reports
 
 
 
 <ul>
 <li>
 Reports to Manager, Channel Analytics
 </li>
 <li>
 Position has 0 Direct Reports
 
 
 </li>
 </ul>
 
 Travel Requirements
 
 
 
 <ul>
 <li>
 Typically requires overnight travel less than 10% of the time.
 
 
 </li>
 </ul>
 
 Physical Requirements
 
 
 
 <ul>
 <li>
 Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
 
 
 </li>
 </ul>
 
 Working Conditions
 
 
 
 <ul>
 <li>
 Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
 </li>
 <li>
 No travel Required
 
 
 </li>
 </ul>
 
 Minimum Qualifications
 
 
 
 <ul>
 <li>
 Must be eighteen years of age or older.
 </li>
 <li>
 Must be legally permitted to work in the United States.
 </li>
 <li>
 Responsible for helping others and providing on-the-job training or guidance
 </li>
 <li>
 Demonstrated business/financial modeling capabilities with tools such as Excel and Access
 </li>
 <li>
 Demonstrated skills in applying statistical analysis principles to business challenges
 </li>
 <li>
 Demonstrated communication and interpersonal skills
 </li>
 <li>
 Demonstrated ability to work well with others
 </li>
 <li>
 Strong analytical skills with attention to detail; self-starter
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Prior Business Analyst roles
 </li>
 <li>
 Analytical skills
 </li>
 <li>
 Presentation skills
 </li>
 <li>
 Strong communication skills
 </li>
 <li>
 Strong people skills
 </li>
 <li>
 Expertise in Tableau
 </li>
 <li>
 Media Knowledge: Familiarity with paid media platforms (Google Ads, Meta Ads Manager) and attribution modeling (Linear, First-Touch, Data-Driven).
 
 
 </li>
 </ul>
 
 Minimum Education
 
 
 
 <ul>
 <li>
 The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
 
 
 </li>
 </ul>
 
 Minimum Years Of Work Experience
 
 
 
 <ul>
 <li>
 5
 
 
 </li>
 </ul>
 
 Competencies
 
 
 
 <ul>
 <li>
 Action Oriented
 </li>
 <li>
 Collaborates
 </li>
 <li>
 Drives Engagement
 </li>
 <li>
 Communicates Effectively
 </li>
 <li>
 Customer Focus
 </li>
 <li>
 Drives Results
 </li>
 <li>
 Manages Conflict
 </li>
 </ul>
</div>

Senior Analyst, Marketing Analytics

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