marketing strategy lead

El Momento Restaurant Lahore

<p><b>We&rsquo;re Hiring: Marketing Team Lead</b></p><p><b>Location:</b> Islamabad<br/><b>Position:</b> Marketing Team Lead</p><p><b>Sheikh Saleem Group of Companies (SSGC)</b> is looking for an experienced, strategic, and results-driven <b>Marketing Team Lead</b> to join our team and lead the overall marketing efforts across multiple business verticals.</p><p>This role requires a <b>dynamic professional with strong leadership, digital marketing, and performance marketing expertise</b> who can guide our marketing team, develop growth strategies, and ensure strong brand positioning for our businesses.</p><p><b>Our Key Business Verticals:</b></p><ul><li>Clothing Brand</li><li>Real Estate Projects</li><li>Fast Food Business</li><li>Vape Brand</li></ul><p>The selected candidate will be responsible for <b>planning, executing, and optimizing integrated marketing strategies</b> while ensuring strong brand growth and measurable results across all platforms.</p><p><b>Key Responsibilities:</b></p><ul><li>Lead and manage the <b>SSGC Marketing Team</b></li><li>Develop and implement <b>comprehensive marketing and growth strategies</b> for multiple brands</li><li>Plan and oversee <b>digital marketing campaigns (social media, paid ads, branding, and promotions)</b></li><li>Manage and optimize <b>performance marketing campaigns</b> across platforms such as Meta, Google, and other digital channels</li><li>Track campaign performance, analyze data, and optimize campaigns for <b>maximum ROI and conversions</b></li><li>Coordinate with internal teams to ensure <b>consistent brand communication and campaign execution</b></li><li>Identify new opportunities to <b>scale and boost business growth</b></li></ul><p>We are looking for a <b>growth-oriented professional who can combine strategy, creativity, and data-driven performance marketing to scale our brands.</b></p><p><b>Interested candidates can send their resume to:</b><br/><b>kiran@sheikhsaleemgroup.pk</b></p><p>Job Type: Full-time</p><p>Work Location: In person</p>

Marketing team lead

Aljazira Bank | بنك الجزيرة

<div>
 <p>
  Responsible for developing and consolidating the bank-wide Marketing and Customer Excellence strategy, leading annual planning and budgeting, managing the overall marketing budget, and directing market research and customer insights to support strategic decision-making and business growth.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Develop and consolidate the bank-wide Marketing and Customer Excellence strategy aligned with business objectives.
  </li>
  <li>
   Lead annual planning and budgeting in coordination with Finance and key stakeholders.
  </li>
  <li>
   Manage the full marketing budget, including expenditure tracking, ROI monitoring, and resource reallocation.
  </li>
  <li>
   Lead fact-based, market insight-driven initiatives to identify growth and new business opportunities.
  </li>
  <li>
   Direct market research activities from planning to execution and dissemination of insights.
  </li>
  <li>
   Enhance and introduce research methodologies relevant to the financial sector.
  </li>
  <li>
   Champion customer understanding across the bank to identify marketing opportunities.
  </li>
  <li>
   Implement and continuously improve marketing governance policies and procedures.
  </li>
  <li>
   Provide leadership and direction to marketing and customer excellence teams.
  </li>
 </ul>
 <p>
  <strong>
   Qualifications &amp; Experience
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, PR, Research, Information Systems, or related field.
  </li>
  <li>
   Preferred: relevant professional certificate.
  </li>
  <li>
   8+ years of experience (preferably 4+ years in a relevant leadership role).
  </li>
  <li>
   Experience in Market Research and knowledge of banking products and services.
  </li>
 </ul>
 <p>
  <strong>
   Key Skills
  </strong>
 </p>
 <ul>
  <li>
   Marketing Strategy &amp; Governance
  </li>
  <li>
   Budgeting &amp; ROI Tracking, KPI Reporting
  </li>
  <li>
   Market Research &amp; Customer Insights
  </li>
  <li>
   Strong leadership and stakeholder management
  </li>
 </ul>
 <p>
 </p>
</div>


Head of Business Management – Marketing and Customer Excellence

Kanoony.com

<p><b>Marketing Lead</b></p><p>You will be employed in the position of Marketing Lead. In relation to your duties, you will report to the Managing Director or such other persons as the management may deem appropriate from time to time.</p><p>At the position of Marketing Lead, you shall perform the following duties which include, but are not limited to:</p><p><b>Marketing Strategy &amp; Planning</b></p><p>&middot; Develop and implement a practical annual marketing plan aligned with company growth targets.</p><p>&middot; Manage the marketing budget and prioritize high-ROI activities.</p><p>&middot; Track and report on marketing performance monthly.</p><p><b>Digital Marketing &amp; Lead Generation</b></p><p>&middot; Initialize, manage and optimize Google Ads, LinkedIn Ads, and Meta campaigns.</p><p>&middot; Improve inbound lead generation and lead quality.</p><p>&middot; Monitor cost per lead, conversion rates, and campaign ROI.</p><p><b>SEO &amp; Website Management</b></p><p>&middot; Work closely with SEO agency and ensure targets are met.</p><p>&middot; Conduct keyword research relevant to UAE corporate services.</p><p>&middot; Upload blogs and ensure website content is updated regularly.</p><p>&middot; Optimize landing pages to improve conversion rates.</p><p><b>Social Media &amp; Content</b></p><p>&middot; Manage all the digital platforms.</p><p>&middot; Create and schedule consistent posts.</p><p>&middot; Develop blogs, newsletters, and basic marketing materials.</p><p>&middot; Maintain consistent and professional brand messaging.</p><p><b>CRM &amp; Lead Management (Zoho)</b> &middot; Ensure all inbound leads (website, ads, social media, referrals) are properly captured in Zoho CRM. &middot; Set up and monitor lead sources and tracking.</p><p>&middot; Coordinate CRM integration with website forms and marketing tools.</p><p>&middot; Assign leads to management or sales team as applicable.</p><p>&middot; Monitor lead conversion rates and provide reporting insights.</p><p>&middot; Maintain CRM data accuracy related to marketing activities.</p><p><b>Agency &amp; Vendor Coordination</b></p><p>&middot; Liaise with external marketing agencies and service providers.</p><p>&middot; Set clear deliverables and monitor performance.</p><p>&middot; Review and approve content and campaigns before launch.</p><p><b>Reporting &amp; Performance Tracking</b></p><p>&middot; Monitor website traffic, organic rankings, and digital campaign performance.</p><p>&middot; Provide clear monthly reports with insights and recommendations.</p><p>&middot; Continuously improve marketing performance based on data.</p><p><b>Requirements</b></p><ul><li><b>5+ years of experience in marketing</b>, Marketing degree, with strong focus on digital marketing and lead generation.</li><li>Proven experience managing <b>Google Ads, LinkedIn Ads, and Meta campaigns</b>.</li><li>Solid understanding of <b>SEO, website optimization, and content marketing</b>.</li><li>Experience with <b>CRM systems (preferably Zoho CRM)</b> and lead tracking.</li><li>Ability to manage <b>social media platforms, blogs, newsletters, and marketing materials</b>.</li><li>Strong analytical skills with experience tracking <b>campaign performance, cost per lead, and conversion rates</b>.</li><li>Experience in <b>B2B or professional services marketing</b> is a plus.</li></ul><p>Job Type: Full-time</p>

Marketing Lead

Bad Dragon

<div><p>Marketing Director</p><p>
March 2026</p><p></p><p>
This is a full-time, onsite position.</p><p></p><p>
Bad Dragon is looking for a Marketing Director to lead our marketing strategy, manage a creative team, and build the analytics foundation that will drive our next phase of growth. This is a broad role, roughly split into thirds: setting marketing strategy and cadences, building our analytics pipeline, and managing the creative team.</p><p></p><p>
You need to be comfortable working at an adult novelty brand operating in the sexual wellness space, finding creative ways to reach customers when traditional advertising channels are often restricted, and executing campaigns across multiple channels with consistency and curiosity.</p><p></p><p>
One important requirement: You need to understand fandom communities. More than half of our customers come from the furry fandom or adjacent communities. You do not need to be a member of any fandom yourself, but you need to understand how niche communities work, how they communicate, what earns trust within them, and how conventions and community events function as marketing channels. You should come in already conversant in how these communities think and operate.</p><p>
What you'll do</p><p></p><p>
Lead the Creative Team</p><p>
You will manage a team of designers, copywriters, and content creators. Your job is to give them clear strategic direction, provide feedback that improves the work, not just corrects it, and establish a productive space where they can do their best work. You will translate business objectives into creative briefs and advocate for the resources your team needs.</p><p></p><p>
Own Marketing Strategy</p><p>
You will set our overall marketing direction across digital, social, content, email, influencer, and community channels. You will own the brand voice and positioning, develop audience segmentation, and build campaigns that speak directly to specific niches within our market. Our customer base is not monolithic. Different segments want different things and respond to different messaging. You will map that out and act on it.</p><p></p><p>
A significant part of this role is resourcefulness. Major ad platforms restrict sexual wellness brands. You will need to find creative paths to reach our audiences, including through fandom conventions, community partnerships, and influencer relationships that require careful vetting.</p><p></p><p>
Build the Analytics Pipeline</p><p>
Initially, this role also owns marketing analytics. You will determine what we should be measuring, build the reporting infrastructure, and establish the cadences that keep the team oriented around performance. You will run your own analyses rather than waiting for someone else to pull reports. As the team grows, this function may be handed off, but for now it sits with you.</p><b><br>
Requirements</b><p><br>
What we're looking for</p><p></p><ul><li>
5 to 7 years of marketing experience, with at least 2 to 3 years managing creative teams</li><li>
Demonstrated fluency in fandom and niche community dynamics, including how these communities engage online, at conventions, and with brands they trust</li><li>
Experience building audience segmentation and ICP frameworks</li><li>
Hands-on skills with analytics platforms: Google Analytics, social media analytics, email marketing platforms, and customer data tools</li><li>
A track record of executing campaigns across multiple channels with measurable results</li><li>
Comfort giving creative feedback that is corrective, useful, contextual and will help your team grow professionally</li><li>
Resourcefulness in restricted advertising environments</li><li>
Genuine comfort discussing sexuality and fantasy without defaulting to generic or squeamish messaging</li></ul><p></p><p>
Your first 3-6 months</p><p>
The first three-six months are split intentionally between two priorities, roughly equal in time and attention.</p><p></p><p>
The first half is immersion. You will learn how our current marketing cycles work, where the gaps are, and what is already performing well. You will get close to the creative team, understand our audience segments, attend community touchpoints where possible, and develop a clear picture of where we are before you start changing things.</p><p></p><p>
The second half runs in parallel: building the analytics foundation. You will audit what data we have, determine what we should be measuring and how, and build the reporting infrastructure the team will rely on going forward. This is not a hand-off project. You will do this work yourself, and you will document it as you go.</p><p></p><p>
That documentation matters. A key deliverable of your first six months is a set of clear procedures and a defined scope of work that may position us to bring in a dedicated analytics hire or contractor when/if the time is right. You will build it so someone else can own it cleanly.</p><p></p><p>
Success metrics</p><p>
One of your first responsibilities will be recommending the specific metrics we should track and the targets we should set.</p><p></p><p>
The list below reflects the categories we expect you to own. Targets will be established together in your first 30 days.</p><p></p><ul><li>
Revenue growth attributed to marketing initiatives</li><li>
Customer acquisition cost and lifetime value ratios</li><li>
Conversion rates through the funnel by segment and channel</li><li>
Email list growth, engagement rates, and revenue per subscriber</li><li>
Brand awareness indicators, including social growth, engagement, and branded search volume</li><li>
Campaign launch cadence and performance by niche audience</li><li>
Creative team retention and professional development</li><li>
Marketing ROI across all channels with clear attribution</li><li>
Analytics infrastructure quality: reporting accuracy, cadence adherence, and actionability of insights</li></ul><p></p><p>
You will also be measured on your ability to collaborate across departments, build relationships with community partners and influencers, and represent the brand externally in spaces where our audience already lives.</p><b><br>
Benefits</b><p><br>
Salary: $100,000 - $120,000 with an annual performance-based incentive bonus structure</p><p>
Full complement of benefits: healthcare, medical and dental, 401K</p></div>

Marketing Director

Movement Strategy

<div><p><b>Position:</b> Full-Time</p>
<p><b>
Location:</b> This position offers remote work from Los Angeles, New York or Colorado. Please be aware that applications from candidates residing outside of California, Colorado and New York will not be considered.</p><br>
<p></p>
<p><b>
OVERVIEW</b></p>
<p>
Movement Strategy is seeking a Senior Vice President, Strategy to lead and define the vision, standards, and operating model for integrated strategy across Brand, Communications, Content &amp; Engagement (C&amp;E), and Influencer Marketing, ensuring our approach operates with clarity, rigor, and cultural ambition both individually and in deep integration.</p>
<p>
As an SVP, you are both a discipline architect and an agency leader. You oversee cross-Pod excellence, elevate senior client partnerships, shape new business narratives, and build scalable systems that strengthen Movement&rsquo;s integrated social offering.</p>
<p>
You will oversee the Impact Center of Excellence (COE), partner closely with Creative, Production, Data &amp; Insights, Paid Media, Influencer, and Account leadership, and report into executive agency leadership. You will play a central role in defining how Movement connects brand strategy to content ecosystems, engagement systems, Influencer Marketing and measurable business impact.</p>
<p>
This role requires deep expertise in brand and communications strategy, social and content ecosystems, cultural intelligence, engagement frameworks, performance storytelling, and senior-level team leadership.</p><br>
<p></p>
<p><b>
A BIT ABOUT US</b></p>
<p>
Movement Strategy creates content and campaigns for the world&rsquo;s most exciting brands. We win awards, make headlines, shatter engagement numbers and celebrate the journey along the way. It&rsquo;s why companies like Netflix, Amazon, Spotify, and Intuit come to us again and again.</p>
<p>
We&rsquo;re fully remote with hubs in New York, Denver, and LA, and a presence all across the US. We believe collaboration is what takes our work from good to great, and at times, even to legendary status. We champion diverse opinions and creativity in every department, and provide professional development and learning opportunities with the goal of helping you discover your best work today, and learn how to make it even better in the future.</p><br>
<p></p>
<p><b>
KEY FOCUS AREAS:</b></p>
<p><b>
Executive Discipline Leadership &amp; Vision</b></p>
<ul>
<li>Define and articulate the long-term vision for integrated Strategy across the agency.</li>
<li>Ensure discipline operates as a distinct center of excellence while functioning as a unified, integrated system.</li>
<li>Establish scalable frameworks, standards, and methodologies that elevate strategic rigor, content excellence, and engagement innovation.</li>
<li>Partner with executive leadership to shape agency positioning, narrative, and growth priorities.</li>
<li>Identify emerging cultural, platform, and technological shifts that should influence the evolution of both disciplines.</li>
</ul>
<p><b>Integrated Brand, Content, Influencer, and Communications Strategy</b></p>
<ul>
<li>Oversee development of complex brand, social, and communications strategies across Pods.</li>
<li>Drive the vision and execution of comprehensive by partnering with the Influencer CoE lead to drive Influencer Marketing Strategies that integrate seamlessly with brand, content, and communications plans.</li>
<li>Ensure strategic foundations ladder seamlessly into content ecosystems, engagement frameworks, and publishing systems.</li>
<li>Drive clarity across positioning, messaging architecture, audience strategy, and cultural relevance.</li>
<li>Elevate how Movement translates insights into actionable creative and content direction.</li>
<li>Champion ambitious, culturally resonant ideas grounded in data and measurable business outcomes.</li>
</ul>
<p><b>Content &amp; Engagement Ecosystem Leadership</b></p>
<ul>
<li>Oversee agency-wide content strategy, publishing models, engagement systems, and tone frameworks.</li>
<li>Ensure content calendars, cultural tentpoles, campaign moments, and always-on ecosystems connect to brand strategy.</li>
<li>Codify best practices across engagement planning, community management, escalation protocols, and brand safety systems.</li>
<li>Strengthen the integration between C&amp;E, Strategy, Creative, Influencer, Paid Media, and Data to create cohesive, high-performing programs.</li>
<li>Introduce scalable governance models, QA systems, and workflow standards that drive operational excellence.</li>
</ul>
<p><b>Advanced Insights, Measurement &amp; Performance Rigor</b></p>
<ul>
<li>Partner with Data &amp; Insights to define how performance measurement informs both strategic direction and content optimization.</li>
<li>Oversee KPI frameworks, forecasting models, test-and-learn systems, and performance storytelling at the highest level.</li>
<li>Elevate analytic rigor across Pods and ensure insights translate into strategic pivots and innovation.</li>
<li>Lead cross-client and cross-Pod performance discussions to identify trends, whitespace, and scalable improvements.</li>
</ul>
<p><b>Pod Partnership &amp; Cross-Agency Integration</b></p>
<ul>
<li>Serve as executive strategic authority and senior escalation point across Pods.</li>
<li>Partner with Pod Leads to ensure integrated excellence across Strategy, Creative, C&amp;E, Influencer, Paid Media, and Account.</li>
<li>Provide senior guidance in moments of complexity, category shifts, cultural sensitivity, or business transformation.</li>
<li>Ensure discipline standards translate effectively into Pod-level execution.</li>
</ul>
<p><b>Client Leadership &amp; Executive Presence</b></p>
<ul>
<li>Build and maintain senior-level (VP+) client relationships across key accounts.</li>
<li>Lead strategic conversations during annual planning, business reviews, brand repositioning initiatives, and complex engagements.</li>
<li>Represent Strategy in high-stakes presentations and executive rooms.</li>
<li>Serve as a visible thought leader externally when appropriate (industry POVs, panels, publications).</li>
</ul>
<p><b>New Business &amp; Agency Growth</b></p>
<ul>
<li>Lead or co-lead strategic development for major new business opportunities.</li>
<li>Shape pitch narratives that connect brand strategy, cultural insight, content systems, and measurable outcomes.</li>
<li>Strengthen Movement&rsquo;s strategic differentiation in competitive opportunities.</li>
<li>Identify organic growth opportunities across existing accounts through proactive strategic leadership.</li>
</ul>
<p><b>Talent, Culture &amp; Organizational Leadership</b></p>
<ul>
<li>Oversee senior leaders within Strategy and C&amp;E across Pods.</li>
<li>Shape discipline org design, hiring strategy, and succession planning in partnership with People &amp; Culture.</li>
<li>Build inclusive, high-performing teams grounded in clarity, empowerment, and accountability.</li>
<li>Mentor Directors, Group Directors, and emerging senior leaders.</li>
<li>Foster a culture of rigor, curiosity, innovation, and cross-disciplinary collaboration.</li></ul><br>
<p></p>
<p><b>
QUALIFICATIONS</b></p>
<ul>
<li>15+ years of experience in integrated strategy within a social-first agency environment.</li>
<li>Deep expertise in brand positioning, narrative development, content ecosystems, engagement systems, influencer marketing, and communications architecture.</li>
<li>Advanced experience with cultural research, analytics, social listening, and performance frameworks.</li>
<li>Proven success leading large, multi-disciplinary teams.</li>
<li>Extensive experience presenting to and influencing senior executive stakeholders.</li>
<li>Demonstrated ability to scale systems, frameworks, and operations across multiple business units.</li>
<li>Strong record of contributing to new business wins and account growth.</li>
<li>Ability to balance visionary leadership with operational rigor.</li></ul><br>
<p></p>
<p><b>
IDEAL QUALITIES</b></p>
<ul>
<li>Executive-level strategic thinker with a commanding POV and strong creative instincts.</li>
<li>Systems-oriented leader who can build structure without stifling creativity.</li>
<li>Inspiring communicator and compelling storyteller.</li>
<li>Calm, clear, and grounded in high-pressure environments.</li>
<li>Equally fluent in brand ambition, cultural nuance, and performance metrics.</li>
<li>Deeply collaborative and capable of influencing across disciplines.</li>
<li>Passionate about shaping the future of social, culture, and content marketing.</li></ul><br>
<p></p>
<p><b>
Benefits &amp; Perks</b></p>
<p>
Movement&rsquo;s approach to the future of work: We embrace a remote culture and empower our employees to work wherever they feel most productive. To facilitate in-person collaboration, we have a partnership with WeWork which allows our employees to have a membership to any location nationwide. We recruit in our three main states of California, Colorado, and New York. We are open to recruiting candidates in these states: New Jersey, Connecticut, Pennsylvania, North Carolina, Georgia, Florida, Texas, Arizona, Ohio, and Kansas.</p>
<p>
As a leader in social advertising, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep our team and their families healthy and happy today and tomorrow.</p>
<ul>
<li>100% employee contribution for health (base plan), vision, and dental</li>
<li>401K Retirement Plan with Company Match</li>
<li>Short and Long Term Disability</li>
<li>Life Insurance &amp; AD&amp;D</li>
<li>Paid Parental Leave</li>
<li>Fully-Remote Agency</li>
<li>Unlimited Paid Time Off</li>
<ul><li>Take-As-You-Need Paid Time Off</li>
<li>Take-As-You-Need Paid Mental Health Days</li>
<li>10 days minimum required off per year</li>
</ul><li>Company Paid Holidays + More</li>
<li>Week-Long Winter Agency Closure</li>
<li>Support for continued education</li>
<li>New Business Referral Bonus</li>
<li>Health and Wellness Program</li>
<li>WeWork Membership</li>
<li>Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees</li>
<li>Employee Resource Groups</li></ul><br>
<p></p>
<p><b>
SALARY &amp; COMPENSATION</b></p>
<p>
In compliance with local and state law, we are disclosing the compensation for roles that will be performed in New York City, Colorado, and California. The range listed is just one component of Movement Strategy&rsquo;s total compensation package for employees. Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.</p>
<p>
A successful applicant&rsquo;s actual base salary may vary based upon, but not limited to, skill sets, years of relevant experience, qualifications, and certifications or other professional licenses held. Movement Strategy prides itself on providing competitive salaries and actively works to ensure there is pay equity across the company.</p>
<p><b>
Pay Range</b>: $180k - 230k salary per year</p><br>
<p></p>
<p><b>
Movement Strategy is an Equal Opportunity Employer</b></p>
<p>
Don&rsquo;t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they check every single box. Movement Strategy is dedicated to building a diverse and inclusive workplace and strongly encourages those from historically and systemically marginalized communities to apply.</p>
<p>
We believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to the Movement&rsquo;s name. We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.</p></div><p></p>

SVP, StrategyNew

Kaiser Permanente

<div></div><div><div><b>Overview: </b>The Commercial Strategy Lead partners with commercial and business teams to develop audience strategies that support growth across B2B large group, small group, and second-sale initiatives. This role ensures audience planning is grounded in commercial objectives while remaining aligned with enterprise audience frameworks. The Lead translates business growth goals into clear audience targeting guidance for media and activation teams. Working closely with business owners and the Audience Strategy Lead, this role balances enterprise standards with line-of-business needs. The Lead supports activation teams by providing ongoing audience insights and optimization recommendations. This role also identifies opportunities to refine targeting approaches based on performance trends and market feedback.</div><div><b>
Job Summary:</b></div><p>
This senior individual contributor is primarily responsible for leading and driving the development and execution of integrated marketing communications programs and strategies and leading and conducting complex market data collection and synthesis. This position provides direction to the creative team, manages and drives complex marketing projects, leads the design and implementation of complex marketing strategies, and leads the development and implementation of strategic go-to-market plans.</p><div><b><br>
Essential Responsibilities:</b></div><ul><li>
Practices self-leadership and promotes learning in others by building relationships with cross-functional stakeholders; communicating information and providing advice to drive projects forward; influencing team members within assigned unit; listening and responding to, seeking, and addressing performance feedback; adapting to competing demands and new responsibilities; providing feedback to others, including upward feedback to leadership and mentoring junior team members; creating and executing plans to capitalize on strengths and develop weaknesses; and adapting to and learning from change, difficulties, and feedback.</li><li>
Conducts or oversees business-specific projects by applying deep expertise in subject area; promoting adherence to all procedures and policies; developing work plans to meet business priorities and deadlines; determining and carrying out processes and methodologies; coordinating and delegating resources to accomplish organizational goals; partnering internally and externally to make effective business decisions; solving complex problems; escalating issues or risks as appropriate; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and evaluating recommendations made by others.</li><li>
Leads the development and implementation of strategic go-to-market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.</li><li>
Leads the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.</li><li>
Manages and drives complex marketing projects by developing and updating project plans; identifying and managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; evaluating and selecting vendors; defining scope of vendor contracts; managing vendor relationships; and presenting project updates.</li><li>
Provides direction to creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.</li><li>
Leads and drives the development and execution of integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.</li><li>
Leads and conducts complex market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.</li></ul><div><b><br>
Knowledge, Skills and Abilities: (Core)</b></div><ul><li>
Ambiguity/Uncertainty Management</li><li>
Attention to Detail</li><li>
Business Knowledge</li><li>
Communication</li><li>
Critical Thinking</li><li>
Cross-Group Collaboration</li><li>
Decision Making</li><li>
Dependability</li><li>
Diversity, Equity, and Inclusion Support</li><li>
Drives Results</li><li>
Facilitation Skills</li><li>
Health Care Industry</li><li>
Influencing Others</li><li>
Integrity</li><li>
Learning Agility</li><li>
Organizational Savvy</li><li>
Problem Solving</li><li>
Short- and Long-term Learning &amp; Recall</li><li>
Teamwork</li><li>
Topic-Specific Communication</li></ul><div><b><br>
Knowledge, Skills and Abilities: (Functional)</b></div><ul><li>
Analytical Skills</li><li>
Business Planning</li><li>
Digital Marketing</li><li>
Emotional Intelligence</li><li>
Financial Acumen</li><li>
Getting Work Done Through Others</li><li>
Marketing</li><li>
Negotiation</li><li>
Project Management</li><li>
Social Media</li><li>
Strategic Alignment</li><li>
Strategic Program Management</li><li>
Vendor Management</li><li>
Written Communication</li></ul><div><br>
<b>Minimum Qualifications:</b></div><br>
<br>
<ul><br>
<li>Minimum three (3) years experience in a leadership role with or without direct reports.</li><br>
<li>
Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum eight (8) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.</li></ul><div><b><br>
Preferred Qualifications:</b></div><ul><li>
Three (3) years experience working in a matrixed organization.</li><li>
Three (3) years experience in marketing analysis.</li></ul><br>
PrimaryLocation : California,Pasadena,Green Street/IDS<br>
HoursPerWeek : 40<br>
Shift : Day<br>
Workdays : Mon, Tue, Wed, Thu, Fri,<br>
WorkingHoursStart : 08:00 AM<br>
WorkingHoursEnd : 04:00 PM<br>
Job Schedule : Full-time<br>
Job Type : Standard<br>
Employee Status : Regular<br>
Employee Group/Union Affiliation : NUE-PO-01|NUE|Non Union Employee<br>
Job Level : Individual Contributor<br>
Job Category : Marketing<br>
Department : Po/Ho Corp - 3YP Core - 0308<br>
Travel : Yes, 10 % of the Time<br>
Kaiser Permanente is an equal opportunity employer committed to fair, respectful, and inclusive workplaces. Applicants will be considered for employment without regard to race, religion, sex, age, national origin, disability, veteran status, or any other protected characteristic or status.</div>

Marketing Consultant V, Commercial Strategy Lead, Paid Media

SentiLink

<div><div><p>Location</p><div>
United States</div></div><div><p>
Employment Type</p><div>
Full time</div></div><div><p>
Location Type</p><div>
Remote</div></div><div><p>
Department</p><div><p>
Marketing</p></div></div></div>
<br><div><div><div>SentiLink provides innovative identity and risk solutions, empowering institutions and individuals to transaction with confidence. We&rsquo;re building the future of identity verification in the United States replacing a clunky, ineffective, and expensive status quo with solutions that are 10x faster, smarter, and more accurate.</div><p>
We&rsquo;ve seen tremendous traction and are growing extremely quickly. Our real-time APIs have helped verify hundreds of millions of identities, starting with financial services and rapidly expanding into new markets. SentiLink is backed by world-class investors including Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin.</p><p>
We&rsquo;ve earned recognition from TechCrunch, CNBC, Bloomberg, Forbes, Business Insider, PYMNTS, American Banker, LendIt, and have been named to the Forbes Fintech 50 list every year since 2023. Last but not least, we&rsquo;ve even made history - we were the first company to go live with the eCBSV and testified before the United States House of Representatives on the future of identity.</p><p>
SentiLink supports a variety of ways to work, ranging from fully remote to in-office. We operate as a digital-first company with strong collaboration across the U.S. and India. We maintain physical offices in Austin, San Francisco, New York City, Seattle, Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India. If you&rsquo;re located near one of these offices, we would love for you to spend time in the office regularly. Some roles are hybrid or in-office by design. For example, our engineering team in India works primarily from our Gurugram office.</p><p></p><p><b>
Role:</b></p><p>
As a Product GTM Lead (PGTML), you will own the go-to-market strategy and execution for one of SentiLink&rsquo;s core products. Your north star is driving ARR growth and partner value for your product. You will operate at the intersection of Product, Sales, Marketing, Analytics, and Partner Success to ensure our products are successfully launched, adopted, and scaled across our partner base. This role is an opportunity to build a category-defining GTM function at SentiLink.</p><p>
This is a remote, US-based role.</p><p><b><br>
Responsibilities:</b></p><ul><li><div>
Own GTM strategy and execution for SentiLink&rsquo;s core synthetic and identity products, with accountability for ARR growth and adoption</div></li><li><div>
Lead cross-functional efforts across Product, Sales, Marketing, and Partner Success to successfully launch and scale products</div></li><li><div>
Drive product launches, model rollouts, and cross-sell initiatives into existing partners</div></li><li><div>
Build and scale foundational GTM systems, including training programs, pricing/packaging guidelines, and sales enablement</div></li><li><div>
Develop clear, compelling positioning and messaging that differentiates SentiLink in the market</div></li><li><div>
Use data and partner insights to continuously refine GTM strategy and inform product direction to help establish SentiLink as the market leader in identity verification</div></li><li><div>
Perform market research, competitive and opportunity analysis</div></li><li><div>
Create and evolve the differentiated messaging for SentiLink&rsquo;s products and brand</div></li><li><div>
Develop high-impact messaging, positioning, and enablement materials to support Sales and Partner Success</div></li><li><div>
Create repeatable processes for launching, selling, and supporting products</div></li></ul><p><b>
Requirements:</b></p><ul><li><div>
4+ years of product marketing or go-to-market experience at a successful enterprise (B2B) SaaS company</div></li><li><div>
Experience owning or significantly contributing to product launches, GTM strategy, or revenue growth initiatives</div></li><li><div>
Excellent written and verbal communication skills with an ability to deliver complex information in a clear and concise manner</div></li><li><div>
Strong operator mindset with a willingness to execute and build from scratch</div></li><li><div>
Comfort working in ambiguous, fast-moving environments</div></li><li><div>
Strong project management skills with proven ability to both develop a GTM plan and then manage the necessary stakeholders to ensure outstanding execution</div></li><li><div>
Analytical and metric-driven mindset</div></li><li><div>
A bias to action and a desire to get your hands dirty - a lot of this role will involve personally producing collateral and content</div></li><li><div>
A plus: experience in identity verification or fraud prevention solutions; security solutions; or the consumer financial services industry</div></li><li><div>
A plus: some ability to analyze data (SQL, Excel, and/or basic scripting)</div></li><li><div>
Candidates must be legally authorized to work in the United States and must live in the United States</div></li></ul><p></p><p><b>
Compensation:</b></p><ul><li><div>
$160,000-$210,000/year + equity + benefits</div></li></ul><p><b>
Perks:</b></p><ul><li><div>
Employer paid group health insurance for you and your dependents</div></li><li><div>
401(k) plan with employer match (or equivalent for non US-based roles)</div></li><li><div>
Flexible paid time off</div></li><li><div>
Regular company-wide in-person events</div></li><li><div>
Home office stipend, and more!</div></li></ul><p></p><p><b>
Corporate Values:</b></p><ul><li><div>
Follow Through</div></li><li><div>
Deep Understanding</div></li><li><div>
Whatever It Takes</div></li><li><div>
Do Something Smart</div></li></ul></div></div><p></p>

Product Go-to-Market (GTM) Lead

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