marketing strategy lead

Intuit

<div><h2 class="jobSectionHeader">Overview</h2>
Intuit&rsquo;s Consumer Group&rsquo;s CRM team is looking for an experienced engagement marketing leader managing email marketing in support of the TurboTax business. The Staff CRM Marketing Manager will be responsible for running campaigns essential to achieving the organization&rsquo;s retention goals and delivering personalized experiences to our customer base.<div>
You are an expert email marketer who can combine technology and creative marketing to make transformative ideas come to life. You manage and develop a high performing cross functional team, creating campaigns that inspire and educate our customers throughout the tax season lifecycle while sharing our message of powering prosperity.</div> 
Responsibilities<ul><li>
Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization.</li><li>
Lead the effort to deliver superlative campaigns to customers, ensuring compelling story-telling, relevant content and best-in-class creative are present throughout our communications.</li><li>
Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more.</li><li>
Help define channel contact strategy, maintaining calendars and defining governance protocols.</li><li>
Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation. Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP set up and implementation to dynamic content execution.</li><li>
Partner with Strategy partners to help devise, implement and measure complex test plans.</li><li>
Report on channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization (leadership to business stakeholders). Understand key campaign, channel and customer level metrics and how to take CRM data to drive performance.</li></ul><div></div> 
Qualifications<ul><li>
6-10 years experience managing an elaborate email marketing program for a Fortune 500 company</li><li>
Impeccable knowledge of email marketing best practices, especially around creative and story-telling.</li><li>
Passion for creative, copy and campaign development and deep-bench experience working with creative teams.</li><li>
Keen understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization.</li>
Superior organizational, project management and communication skills <li>- this role requires hands-on management of campaign deployments, often under tight deadlines and high pressure.</li><li>
Experience with Enterprise-level marketing cloud solutions and CRM tech stack.</li><li>
Strong analytical and data manipulations skills that result in meaningful insights and that drive performance</li></ul> 
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:<div> 
Southern California: 150,500-203,500 
Bay Area: 158,000-213,500.</div></div>

Staff CRM Marketing and Strategy Lead

Yugality

Founding Chief Marketing Officer (CMO) &ndash; Job DescriptionWe are hiring a Founding Chief Marketing Officer (CMO) to lead brand, growth, acquisition, community, communication, and market strategy for a confidential early-stage SaaS platform operating in a structured and credibility-driven domain. The role requires deep marketing expertise, strong storytelling, strategic thinking, and the ability to scale both organic and inorganic growth channels while establishing trust, authority, and long-term market presence.Key Responsibilities Marketing Strategy &amp; Business Growth<ul><li>Own the end-to-end marketing strategy across awareness, acquisition, activation, retention, and revenue.</li><li>Design and implement growth systems that scale predictably across multiple user segments.</li><li>Analyze markets, competitors, user behavior, and industry gaps to craft positioning and value narratives.</li><li>Convert business goals into measurable marketing roadmaps, quarterly plans, and execution strategies.</li><li>Run controlled experiments, growth loops, and funnel optimizations to increase conversions and reduce CAC.</li></ul>Organic &amp; Inorganic Growth Leadership<ul><li>Build and execute organic growth engines including SEO, content, social media, thought leadership, partnerships, and community.</li><li>Lead inorganic channels including Google Ads, Meta Ads, LinkedIn Ads, and performance-driven paid campaigns.</li><li>Manage full-funnel execution: targeting, creatives, ad planning, budgets, optimization, and reporting.</li><li>Drive compounding growth through distribution channels, digital PR, collaborations, and outreach systems.</li></ul>Brand, Communication &amp; Narrative Building<ul><li>Define and maintain a consistent brand identity, voice, and messaging across all touchpoints.</li><li>Build a reputation of trust, reliability, and authority in a credibility-sensitive domain.</li><li>Develop communication frameworks for product launches, updates, and high-level strategic announcements.</li><li>Own content strategy across long-form, short-form, newsletters, video, and multi-platform storytelling.</li></ul>Sales &amp; Lead Generation Support<ul><li>Build predictable systems for inbound and outbound lead generation.</li><li>Collaborate closely with sales and leadership to refine target segments, pipelines, and qualification mechanisms.</li><li>Create playbooks for nurturing, follow-ups, and conversion journeys.</li><li>Support sales through collateral, pitch decks, narrative positioning, and demo enablement content.</li></ul>Founder Personal Branding &amp; Thought Leadership<ul><li>Amplify the founders&rsquo; presence across digital platforms through content, interviews, insights, and authoritative posts.</li><li>Position the leadership team as trusted voices in the domain.</li><li>Build a long-term content and visibility roadmap to support credibility, partnerships, and user trust.</li></ul>Data, Analytics &amp; Marketing Ops<ul><li>Create dashboards, KPIs, and reporting systems for all marketing channels.</li><li>Run cohort analyses, attribution models, funnel tracking, and behavioral insights.</li><li>Set up automation for lifecycle marketing including email, WhatsApp, CRM nurturing, and re-engagement.</li><li>Track performance metrics and optimize for CAC, payback period, LTV, and retention.</li></ul>Community, Partnerships &amp; Ecosystem Engagement<ul><li>Build user communities, professional networks, and ecosystem touchpoints.</li><li>Drive outreach to institutions, associations, creators, and subject matter practitioners where relevant.</li><li>Organize webinars, workshops, events, and educational initiatives to build trust and engagement.</li></ul>Team &amp; Culture Building<ul><li>Recruit and mentor talent across marketing, design, growth, community, and communications.</li><li>Establish internal processes for campaign planning, execution, review, and continuous optimization.</li><li>Define quality standards, guidelines, creative principles, and experimentation culture.</li><li>Build a high-ownership, data-driven, execution-oriented marketing team.</li></ul>Long-Term Marketing &amp; Growth Strategy<ul><li>Define multi-year brand and growth vision aligned with product and business goals.</li><li>Build frameworks for scaling distribution, category positioning, and market expansion.</li><li>Translate strategic goals into actionable quarterly milestones and execution plans.</li><li>Work directly with the founding team to align marketing outcomes with user and business needs.</li></ul>What We&rsquo;re Looking For<ul><li>5 to 12+ years of experience in marketing leadership, preferably in SaaS, B2B, B2C, or workflow-heavy digital platforms.</li><li>Proven expertise in both organic and inorganic growth strategies.</li><li>Strong experience in SEO, content strategy, paid marketing, performance channels, and analytics.</li><li>Ability to build brand identity, voice, and trust in a structured and credibility-focused domain.</li><li>Experience supporting sales teams through lead generation systems and cross-functional collaboration.</li><li>Experience managing CRM systems, automation workflows, funnels, and data dashboards.</li><li>Exceptional storytelling, communication, and narrative-building skills.</li><li>Ability to simplify complex concepts into clear and compelling value propositions.</li><li>Strong strategic thinking, ability to operate in early-stage environments, and founder-like ownership.</li><li>Experience building teams from scratch and establishing scalable marketing processes.</li><li>High competency in social media branding, multi-platform presence, and founder-led visibility execution.</li></ul>Perks<ul><li>Equity and profit-sharing based on contribution.</li><li>Opportunity to shape the full marketing engine from 0 &rarr; 1.</li><li>Direct collaboration with the founders in defining long-term brand and growth vision.</li><li>High autonomy, high-impact role for a fast-moving, mission-driven platform.</li></ul>Job Types: Full-time, Permanent, FresherPay: &#8377;1,000.00 - &#8377;10,000.00 per monthWork Location: Remote

Chief Sales and Marketing officer

Schazda Properties

Job Title: Marketing LeadCompany: Schazda Properties Location: Sheikh Zayed Road, Dubai Employment Type: Full-TimeAbout the RoleSchazda Properties is seeking a highly skilled Marketing Lead who can manage the full marketing function while also being directly responsible for end-to-end content creation. This includes concept development, on-site photography and videography, editing, post-production, and final asset delivery.Most applicants focus only on marketing strategy&mdash;but this role requires hands-on production of all visual content, especially property-focused imagery and videos that meet real estate marketing standards.The ideal candidate combines creative production skills with strong digital marketing, CRM oversight, and real estate portal management. Technical and coding skills are a strong bonus but not mandatory.Key ResponsibilitiesMarketing &amp; Strategy<ul><li>Develop and execute marketing strategies that support sales and brand objectives.</li><li>Manage digital and offline campaigns, analyze results, and produce performance reports.</li></ul>CRM Management<ul><li>Oversee CRM workflows, automations, segmentation, integrations, and reporting.</li><li>Maintain accurate pipelines and optimize lead nurturing journeys.</li></ul>Content Creation (Full 360&deg; Production &ndash; Critical Requirement)This is the most important part of the role.<ul><li>Create complete content from scratch, including:</li><li>Professional photography</li><li>Videography (property walkthroughs, short-form content, cinematic reels)</li><li>Video editing &amp; post-production</li><li>Photo retouching and color grading</li><li>Scripting and storyboarding</li><li>Creative direction and concept development</li><li>Manage the full process&mdash;from planning a shoot, capturing raw content, editing, and producing final high-quality deliverables.</li><li>Develop content for:</li><li>Social media</li><li>Property listings</li><li>Email campaigns</li><li>Brochures, ads, and brand materials</li><li>Ensure all content meets brand guidelines and real estate marketing standards.</li></ul>This is not a supervision-only role&mdash;you must personally shoot, edit, and produce content.Property Portal Management<ul><li>Manage and optimize listings across major real estate portals.</li><li>Ensure high-quality visual media, accurate data, consistency, and performance monitoring.</li></ul>Website &amp; Technical (Highly Preferred, Not Required)<ul><li>Support website updates, UX improvements, and SEO enhancements.</li><li>Coding skills (HTML, CSS, JavaScript, PHP, Python, etc.) are a strong advantage.</li><li>Assist with analytics, tracking tools, and technical integrations.</li></ul>Cross-Functional Collaboration<ul><li>Work closely with sales, operations, and management teams on campaigns and launches.</li><li>Coordinate with external agencies and vendors when necessary.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, IT, or related field.</li><li>3+ years of marketing experience, preferably in real estate.</li><li>Proven experience in full-cycle content production:</li><li>Photography</li><li>Videography</li><li>Video editing and post-production</li><li>Strong CRM management skills (HubSpot, Zoho, Salesforce, etc.).</li><li>Experience with real estate property portals.</li><li>Technical and coding skills are highly preferred but not required.</li><li>Strong communication, organization, and project management abilities.</li><li>Ability to work independently with exceptional attention to detail.</li></ul>How to ApplySend your resume and a brief cover letter to hr@schazda.com with the subject line: Marketing Lead &ndash; Schazda PropertiesJob Type: Full-timeApplication Question(s):<ul><li>Are you experienced in the entire content-creation workflow, from shooting photos and videos to delivering polished final content optimized for social media and other distribution channels? </li></ul>Experience:<ul><li>Real Estate: 1 year (Required)</li></ul>

Marketing Lead

Cannect Wellness

About Us We&rsquo;re a fast-growing, vertically integrated cannabis company with a strong wholesale footprint, two established and widely recognized cannabis brands, and two retail stores opening soon. Our mission: deliver exceptional products and customer experiences that set our brands and retail experience apart.We&rsquo;re now expanding into retail to get closer to the customer and bring our brand vision to life end-to-end &mdash; from cultivation to culture. We&rsquo;re looking for a multi-talented Marketing Lead to spearhead marketing across brand, wholesale, and retail.This is a unique opportunity to shape and grow some of the most exciting brands in the Illinois cannabis market, while also building and owning the marketing engine for new retail stores from the ground up.The Role This is a hands-on, full-stack marketing role for a builder who thrives in both brand storytelling and performance marketing. You&rsquo;ll define the marketing strategy and execute the creative work across:<ul><li>Wholesale + brand marketing</li><li>Retail store marketing &amp; customer acquisition</li><li>B2B + B2C campaigns</li><li>Digital &amp; social content</li><li>Creative and design execution</li></ul>You&rsquo;ll be our in-house creative studio, growth marketer, brand guardian, and cross-channel storyteller. You will work autonomously, managing projects, vendor relationships, and cross-functional collaborations, but will not have direct reports.What You&rsquo;ll Do Brand &amp; Wholesale Marketing (B2B)<ul><li>Grow awareness and demand for our cannabis brands statewide</li><li>Create campaigns, sell sheets, product drops, and promotional materials for dispensaries</li><li>Support the sales team with marketing assets, brand decks, and retailer toolkits</li><li>Develop brand campaigns that elevate the brand(s) across Illinois</li><li>Lead social, digital, PR-worthy stories and partnerships to grow brand equity</li></ul>Retail Marketing (B2C)<ul><li>Build and execute marketing plans for store openings, ongoing promotions, events, and community engagement</li><li>Drive traffic, conversions, and customer acquisition across digital, social, email, paid media, and local partnerships</li><li>Create in-store signage, menus, promotional displays, and customer touchpoints</li><li>Launch and manage a robust loyalty and customer rewards programs to drive repeat visits and retention</li><li>Build and manage SMS, Email and other direct marketing campaigns</li><li>Visual merchandising and in-store design planning</li></ul>Content &amp; Creative Execution<ul><li>Design and produce high-quality creative assets: branding, digital ads, social content, video, photography, print, merch, packaging, and in-store visuals</li><li>Own social media strategy and execution across platforms</li><li>Shoot and edit video for campaigns, storytelling, and brand content</li><li>Maintain strong brand consistency and visual identity across all channels</li><li>(Removed: Manage agency relationships&mdash;reframed as vendor collaboration.)</li></ul>Digital &amp; Growth<ul><li>Own SEO strategy, web performance, content, and analytics</li><li>Manage paid advertising (Google, Meta, geo-targeted campaigns) within state-compliant cannabis regulations</li><li>Track KPIs and performance dashboards to guide data-driven decisions</li></ul>Who You Are <ul><li>3&ndash;6+ years of marketing experience, ideally across CPG, cannabis, retail, lifestyle, or consumer brand marketing</li><li>Proven experience driving growth across social, email, SEO, paid media, and brand campaigns</li><li>Proven experience building and managing loyalty and rewards programs with AIQ</li><li>Required: Strong graphic design and video editing skills, with the ability to produce content independently</li><li>Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign) or similar</li><li>Canva (advanced)</li><li>CapCut, Final Cut, or similar editing tools</li><li>A creator who can concept, design, and execute compelling content &mdash; not just manage agencies</li><li>Excellent copywriting and brand storytelling skills for both B2C and B2B audiences</li><li>Thrives in a fast-moving, entrepreneurial environment where creativity meets execution</li><li>Cannabis industry experience a plus, but not a requirement if you understand brand-led consumer products</li></ul>What You&rsquo;ll Love Here <ul><li>The ability to shape multiple brands and build a full marketing ecosystem from the ground up</li><li>A voice at the leadership table influencing brand, product, retail, and growth strategy</li><li>A creative playground with room to experiment, innovate, and make bold moves</li><li>Growing responsibility and career path as we scale into more markets and formats</li></ul>Job Type: Full-timePay: $68,000.00 - $75,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li></ul>Work Location: Hybrid remote in Franklin Park, IL 60131

Monkee-Boy

<div><div><div>Monkee-Boy is seeking an experienced Digital Marketing Director to lead ongoing marketing strategy and oversee execution for our growing digital marketing agency.
</div></div><div><div><div>Sound Interesting?
</div></div><div><h2 class="jobSectionHeader">A Little About Us</h2>
Monkee-Boy is a digital strategy and execution company on a mission to help businesses thrive in the wild web. We create and grow compelling, accessible, and effective digital experiences for sophisticated organizations and focus on building long-term relationships&mdash;both with our clients and our team. We believe in treating people as individuals, maintaining open communication, and creating an environment where everyone can do their best work.
This is a pivotal role for someone who thrives on developing comprehensive marketing strategies, managing multi-channel campaigns, and building scalable processes. You&rsquo;ll be responsible for ensuring clients achieve measurable growth through our sprint-based delivery model while managing a hybrid team of in-house specialists and contractors. This role is positioned to grow into VP of Operations as we scale.
</div></div><div><div><h2 class="jobSectionHeader">Does this sound like you?</h2>
<ul><li>You're a strategic thinker who can also roll up your sleeves and execute. You understand the &quot;why&quot; behind marketing strategies and can translate that into actionable plans and measurable results.</li>
<li>You have deep expertise in digital marketing across multiple disciplines - SEO, PPC/Paid Media, content strategy, analytics, conversion optimization, and marketing automation. You know how these pieces work together to drive business results.</li>
<li>You're a natural leader and mentor who enjoys developing talent, refining processes, and building systems that scale. You've successfully managed client relationships and internal teams.</li>
<li>You practice active listening and can unpack complex client needs, translating business objectives into marketing strategies. You handle client concerns with empathy and urgency while protecting team processes and company policies.</li>
<li>You're equally comfortable presenting to C-suite executives as you are training junior team members. You can explain technical marketing concepts to non-technical audiences and make data-driven recommendations that clients understand and trust.</li>
<li>You have an ownership mindset - you see opportunities before they become problems, you document processes, you look for efficiencies, and you take initiative without waiting to be told.</li>
<li>You're endlessly curious about marketing trends, testing methodologies, and what drives results across different industries and business models.</li>
</ul></div><div><h2 class="jobSectionHeader">Things you'd do:</h2>
<h3 class="jobSectionHeader">Strategic Leadership (40%)</h3>
<ul><li>Develop comprehensive quarterly marketing strategies for all client accounts</li>
<li>Lead client strategy sessions and quarterly business reviews</li>
<li>Create and maintain service delivery playbooks for all five service categories</li>
<li>Design custom sprint combinations to achieve each client's specific goals</li>
<li>Identify growth opportunities within existing accounts</li>
<li>Ensure strategies align with each client's industry, competition, and target audience</li>
</ul><h3 class="jobSectionHeader">Execution Oversight (30%)</h3>
<ul><li>Plan and allocate monthly marketing sprints across all accounts</li>
<li>Manage sprint execution through a hybrid team of employees and contractors</li>
<li>Ensure consistent quality standards across all deliverables</li>
<li>Monitor sprint completion rates and delivery timelines</li>
<li>Coordinate between service areas for integrated campaign delivery</li>
<li>Oversee implementation of website, content, SEO, and local marketing initiatives</li>
</ul><h3 class="jobSectionHeader">Team &amp; Contractor Management (20%)</h3>
<ul><li>Build and manage a network of reliable freelance contractors</li>
<li>Assign sprints to appropriate team members based on expertise</li>
<li>Conduct weekly check-ins with core contractors</li>
<li>Review and approve contractor deliverables</li>
<li>Mentor in-house team members on strategy and best practices</li>
<li>Foster collaboration between in-house staff and contractors</li>
</ul><h3 class="jobSectionHeader">Performance &amp; Optimization (10%)</h3>
<ul><li>Establish KPIs and success metrics for each client</li>
<li>Analyze campaign performance across all channels</li>
<li>Prepare monthly and quarterly performance reports</li>
<li>Identify optimization opportunities and testing priorities</li>
<li>Lead conversion rate optimization initiatives</li>
<li>Present results and recommendations to clients</li>
</ul></div></div><div><div><h2 class="jobSectionHeader">Job Requirements</h2>
<h3 class="jobSectionHeader">Experience</h3>
<ul><li>6+ years of digital marketing experience with progressive responsibility</li>
<li>4+ years in an agency environment</li>
<li>Proven track record managing multi-channel campaigns for SMB clients</li>
<li>Experience with local service businesses (HVAC, plumbing, legal, medical, home services)</li>
<li>Demonstrated success in improving lead generation and conversion rates</li>
<li>Portfolio of successful client campaigns with measurable results</li>
</ul><h3 class="jobSectionHeader">Technical Skills</h3>
<ul><li>Website/UX: Understanding of CRO, Core Web Vitals, and user experience principles</li>
<li>SEO Expertise: Technical SEO, local SEO, content optimization, link building</li>
<li>Content Marketing: Content strategy, buyer journey mapping, email marketing</li>
<li>Local Marketing: Google Business Profile optimization, review management, citations</li>
<li>Paid Media Management: paid search, paid social, display, retargeting, PerformanceMax</li>
<li>Analytics/Reporting: GA4, Google Search Console, call tracking, attribution modeling, Looker Studio Reports</li>
<li>Tools: Project management platforms (ClickUp), CRM systems, Marketing Automation, SEO tools (SEMRush, BrightLocal, etc.)</li>
</ul><h3 class="jobSectionHeader">Strategic Capabilities</h3>
<ul><li>Ability to develop comprehensive, multi-channel marketing strategies</li>
<li>Experience with marketing campaign/sprint planning and execution</li>
<li>Strong understanding of local service business models, lead generation and customer acquisition</li>
<li>Capability to translate business goals into actionable marketing plans</li>
<li>Experience managing budgets and allocating resources effectively</li>
</ul><h3 class="jobSectionHeader">Leadership &amp; Communication</h3>
<ul><li>Excellent client presentation and communication skills</li>
<li>Ability to manage and motivate hybrid teams (in-house and remote contractors)</li>
<li>Strong project management and organizational abilities</li>
<li>Experience leading client strategy sessions and QBRs</li>
<li>Comfort with ambiguity and building processes from scratch</li>
</ul><h3 class="jobSectionHeader">Preferred Qualifications</h3>
<ul><li>Google Ads Certification and experience managing PPC campaigns</li>
<li>Experience with marketing automation platforms (HubSpot, ActiveCampaign, MailChimp)</li>
<li>Knowledge of technical SEO and website development basics</li>
<li>Previous experience building and scaling agency operations</li>
<li>Track record of creating SOPs and training materials</li>
<li>Industry certifications (Google Analytics, Facebook Blueprint, etc.)</li>
</ul><h3 class="jobSectionHeader">Location</h3>
Our leadership team and 1/2 of our staff are based in Austin, TX. The rest of our full-time team is US-based but fully remote. Though we are comfortable with this position being fully remote for the right candidate, our order of preference would be Central Texas, then Texas, then CST, then EST.
<h2 class="jobSectionHeader">Compensation</h2>
<ul><li>Up to $130K in Annual Salary</li>
<li>Annual Profit Sharing Program</li>
<li>Full Benefits Package - Health, Vision, Dental</li>
<li>401K Matching (up to 3%)</li>
<li>Short Term Disability</li>
<li>$50K Life Insurance</li>
<li>15 Days PTO/year + Extra days between Christmas &amp; New Years</li></ul>
<h3 class="jobSectionHeader">We want to see how you think, how you communicate, and the results you've achieved.</h3>
To apply, please send your resume, a cover letter explaining why you're the right fit for this role, 2-3 case studies or examples of marketing strategies you've developed/executed AND answers to the questions below to [email protected].
<div><ul><li>Describe a time when you took over a client relationship or department that needed improvement. What was your approach, and what were the results?</li></ul>
<ul><li>What's your philosophy on balancing strategic thinking with tactical execution, especially when wearing multiple hats?</li></ul>
<ul><li>How do you approach building processes and documentation while also moving quickly to serve clients?</li></ul>
<ul><li>What excites you about this particular role?</li></ul>
</div>
Incomplete applications, applications sent to other email addresses, and/or communications from recruiters will be ignored. 
 
Monkee-Boy is an Equal Opportunity Employer committed to diversity and inclusion. We encourage applications from candidates of all backgrounds and experiences.</div></div></div>

Digital Marketing Director

EvolveMinds

Job Description &ndash; Marketing LeadJob Title &ndash; Marketing LeadLocation &ndash; Gurugram, Haryana (In-office)About VARKA Consulting/ VNZ InsightsVARKA/VNZ Insights is a leading research and consulting firm within Energy Transition sectors with offices in Gurugram and Bangalore, India. We pride ourselves on delivering deep-dive market analysis, strategic insights, and data-driven solutions, such as our flagship HyPrism platform for the Green Hydrogen market. We are a team of passionate analysts and consultants seeking a dedicated marketing professional to significantly enhance our market presence and impact.Learn more about us at: https://www.vnzinsights.com/ https://varkaconsulting.com/Tenets of Our CultureAdd Tangible Value to Make People ShineValue emerges from First Principle ThinkingHigh Performance is core to our successHigh performers need Autonomy and AccountabilityMaintaining Balance to PersevereServanthood (Leadership) with a PurposeTaking a Human-centered approachThe OpportunityThis is an opportunity for an experienced and results-oriented B2B Marketing Expert to lead and shape our marketing initiatives, playing a pivotal role in accelerating VNZ Insights' growth. You will be responsible for developing and executing comprehensive marketing strategies designed to enhance our brand visibility, generate high-quality leads, and solidify our position as a key player in the market research and insights space. If you are a strategic thinker with a proactive, hands-on approach and a commitment to achieving measurable results, this role offers a compelling platform for your expertise.Key ResponsibilitiesArea 1: LinkedIn Marketing &amp; Advertising:<ul><li>Develop and manage a content calendar for both the VARKA Consulting and VNZ Insights</li></ul>LinkedIn pages.<ul><li>Create and publish 2-3 high-quality, engaging posts per week for each page, utilizing a mix of formats (text, single image, carousel).</li></ul><ul><li>Conduct A/B testing on post copy, visuals, and calls-to-action (CTAs) to optimize engagement and lead generation.</li></ul><ul><li>Design and manage targeted LinkedIn Ad campaigns (e.g., Lead Gen Forms, Sponsored</li></ul>Content) with the specific goal of generating MQLs for PTSC, H2LN, and report downloads.<ul><li>Focus content on the Varka Consulting page to specifically attract and engage the target</li></ul>audience of sourcing and operations professionals in the energy transition sector.Area 2: SEO Process Setup &amp; Optimization<ul><li>Develop and implement a robust on-page SEO strategy for key service and report pages,</li></ul>including optimizing meta titles, descriptions, headers, content, and internal linking.<ul><li>Restructure website information architecture where necessary to improve user experience and search engine crawlability.</li></ul><ul><li>Build a repeatable checklist and process for optimizing all future content (blog posts, reports, service pages) to ensure consistent SEO best practices.</li></ul><ul><li>Monitor keyword rankings and organic traffic performance for targeted page</li></ul>Area 3: Metric Tracking System Setup<ul><li>Set up and configure goals in Google Analytics and LinkedIn Analytics (and other relevant</li></ul>platforms) to accurately track MQL conversions (e.g., form fills, report downloads).Area 4: Sales and Marketing Planning<ul><li>Sales and Marketing Roadmap: Collaborate with Sales and Product team to build Roadmap of Marketing initiatives through the year.</li></ul><ul><li>Sales Collaboration &amp; Email Support: Collaborate closely with the sales team to support</li></ul>targeted email marketing campaigns and ensure seamless alignment between marketinginitiatives and sales objectives.<ul><li>Cross-Functional Collaboration: Collaborate effectively with the product team, sales team, and CEO to ensure cohesive messaging, strategy alignment, and shared understanding of market dynamics.</li></ul>Qualifications and Experience<ul><li>4-8 years of proven experience in a marketing role, preferably in a B2B marketing role.</li></ul><ul><li>Strong experience in managing and growing a professional LinkedIn presence; familiarity with</li></ul>LinkedIn Ads and analytics is advantageous.<ul><li>Demonstrable experience in developing and implementing successful SEO strategies is essential.</li></ul><ul><li>Experience in market research, consulting, or a related B2B services industry is highly preferred.</li></ul><ul><li>A strong interest in or familiarity with the renewable energy, Green Hydrogen, or sustainable</li></ul>technology sectors will be an asset.<ul><li>Proven ability to generate high-quality B2B leads through various digital marketing channels.</li></ul>Why join us?<ul><li>Substantial Impact: Directly influence our company's growth trajectory and brand recognition in dynamic, future-critical industries.</li></ul><ul><li>Strategic Influence: Play a key role in shaping VNZ Insights' market positioning and thought</li></ul>leadership.<ul><li>Autonomy &amp; Empowerment: Benefit from an environment that encourages innovation and</li></ul>provides the freedom to execute your strategies, supported by leadership.<ul><li>Professional Growth: Enhance your skills and expertise within an intellectually stimulating and</li></ul>evolving industry landscape.<ul><li>Collaborative Environment: Become part of a passionate and driven team of experts fostering a</li></ul>supportive and ambitious atmosphere.<ul><li>Competitive compensation and benefits.</li></ul><ul><li>Become part of &lsquo;Make in India for the World&rsquo;</li></ul>Job Type: Full-timePay: &#8377;60,000.00 - &#8377;75,000.00 per monthBenefits:<ul><li>Health insurance</li></ul>Work Location: In person

Aeroseal, LLC

<div><h1 class="jobSectionHeader">Marketing Strategy Manager/Director</h1>
SUMMARY:
Aeroseal is looking for a Marketing Strategy Manager/Director, that will assist us in our mission by partnering directly with the EVP/GM of each business unit and their senior staff to understand the market, build out plans that deliver strong and measurable contributions to business growth, and orchestrate the delivery of those plans in partnership with our content, communications, growth, sales enablement, events, and digital marketing teams. Collaboration is key.
To be successful in this role, you'll need to have experience across the spectrum of marketing, communications, solution launch, and event management, ideally in a fast-paced environment in the construction, building technology, HVAC, energy efficiency, or a related field. Since you'll be engaging with senior sales leaders and product managers, experience partnering with similar senior levels of management to both listen and learn and also present your proposals in a compelling fashion will be key.
Role Competencies:
<ul><li>Visionary and strategic marketing mindset with the ability to execute in complex, evolving environments.</li></ul>
<ul><li>Entrepreneurial, proactive approach with proven success building and scaling high-performing marketing programs.</li></ul>
<ul><li>Highly collaborative, adaptable, and quick learner.</li></ul>
Key Responsibilities:
<ul><li>Collaborate with the Business Unit leadership team to understand growth objectives, market dynamics, and customer needs.
</li></ul><ul><li>Design and orchestrate a scalable marketing strategy in alignment with these goals.</li></ul>
<ul><li>Develop and own the business-unit-specific marketing strategy, ensuring alignment with Aeroseal brand guidelines, voice, and overall marketing framework.</li></ul>
<ul><li>Transition business unit marketing efforts from a reactive, tactical service model to a strategic, proactive function with clear alignment and contribution to business goals.</li></ul>
<ul><li>Manage the creation of marketing assets across multiple media types that reflect the unique value of proposition and varying segments.</li></ul>
<ul><li>Identify and prioritize marketing opportunities to expand our reach, engagement, and response from clients.</li></ul>
<ul><li>Orchestrate the delivery of the strategic plan with our functional marketing team members.</li></ul>
<ul><li>Own accountability for the results of the delivery, optimizing for maximal performance and impact.</li></ul>
<ul><li>Leverage AI tools to optimize marketing performance and outcomes.</li></ul>
<ul><li>Strong executive presence with the ability to challenge assumptions, influence without authority, and drive alignment across cross-functional senior teams.</li></ul>
QUALIFICATIONS/REQUIREMENTS:
<ul><li>10+ years of marketing experience in construction, building technology, HVAC, energy efficiency, or related field.</li></ul>
<ul><li>Proven success leading marketing strategy development and orchestration in partnership with senior sales and business leadership with demonstrable contributions to the business.</li></ul>
<ul><li>Deep understanding and sense for marketing, and an ability to build trust among senior peers.</li></ul></div>

Marketing Strategy Manager / Director

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