marketing strategy lead

Hyphen Connect

<div>
 We are a premier Web3 accelerator and investment firm dedicated to backing the founders who are building the future of decentralized technology. Our mission is to provide more than just capital; we provide the strategic engine that drives long-term success. As our
 
 Marketing Lead
 
 , you will define our institutional brand and act as a high-level consultant for our portfolio companies, ensuring they have the marketing frameworks and narratives needed to scale from seed to industry leaders.
 
 
 Core Responsibilities
 
 
 <ul>
 <li>
 Develop and execute the overarching brand strategy for the firm to maintain its position as a top-tier destination for Web3 founders.
 </li>
 <li>
 Provide strategic marketing advisory to portfolio companies, assisting them with go-to-market strategies, narrative positioning, and launch execution.
 </li>
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 Lead the creation of high-impact content, including research reports, investment theses, and thought leadership pieces for senior partners.
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 Oversee the firm&rsquo;s digital presence across all major channels, ensuring a professional and forward-thinking institutional voice.
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 Build and manage a network of external agencies and freelancers to support the marketing needs of both the firm and its portfolio projects.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 7+ years of experience in marketing, with a significant portion spent in the crypto VC or Web3 startup ecosystem.
 </li>
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 Proven track record of setting brand strategy and executing complex marketing campaigns in a high-stakes environment.
 </li>
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 Deep understanding of the crypto investment landscape and the unique marketing challenges faced by early-stage decentralized protocols.
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 Exceptional communication and stakeholder management skills, with the ability to advise C-suite founders.
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 Ability to work autonomously and manage multiple high-priority projects simultaneously in a fast-paced environment.
 </li>
 </ul>
</div>

Marketing Lead (Web3 Accelerator)

BrilZen

Job Title: Head of Client Marketing (Social Media, Digital Ads, Email Marketing, &amp; Graphic Design) Location: Gulberg II, Lahore, Pakistan Job Type: On-site (Monday to Friday) Timing: 12:00 PM &ndash; 09:00 PM Salary: Market Competitive (Leadership Level) Experience: 5&ndash;7+ Years (Agency or Client-Facing Marketing Leadership Required)About BRILZENBRILZEN is a fast-growing and innovative startup, offering a comprehensive one-stop platform for high-quality freelance services. We are committed to solving common business challenges by streamlining collaboration, reducing costs, and eliminating the need for multiple service providers. Our mission is to deliver seamless, efficient, and impactful solutions that empower individuals and businesses to thrive.Our services include<ul><li>End to End Digital Marketing</li><li>Email Marketing</li><li>Social media management</li><li>Customer support</li><li>Lead generation</li><li>Graphic design</li><li>WordPress development</li></ul>Position OverviewWe are hiring a Head of Client Marketing &mdash; a senior leadership role with complete ownership of all client-facing marketing execution across Social Media and Graphic Design.This is not a coordination role.This is a marketing authority position.You will own strategy validation, creative direction, quality control, process discipline, time efficiency, and strategic improvement for all client marketing deliverables before they reach the Project Management team.You will lead:<ul><li>Social Media Team Lead &amp; Specialists</li><li>Graphic Design Team Lead &amp; Designers</li></ul>Reports to: COO (Strategic escalation: CEO)Key Responsibilities1. Client Marketing Strategy Ownership<ul><li>Analyze client business model, positioning, audience, competitors, and branding.</li><li>Build, define, and own the complete client marketing strategy including positioning, content pillars, messaging framework, creative direction, and funnel alignment.</li><li>Convert unclear briefs into structured internal marketing strategy.</li><li>Ensure all creative and content directions are strategy-backed and growth-aligned.</li><li>Review tasks immediately upon assignment to validate scope clarity and objective alignment.</li></ul>2. Pre-Execution &amp; Scope Control<ul><li>Validate objectives, success criteria, time allocation, and team involvement before execution.</li><li>Prevent rework through early clarity.</li><li>Report scope or structural gaps back to PM/COO in a structured flow.</li></ul>3. 100% Pre-Delivery Quality ApprovalReview every deliverable before it reaches PM.For Social Media:<ul><li>Strategic alignment, hooks, CTA logic, engagement potential, brand tone.</li></ul>For Graphic Design:<ul><li>Marketing intent, visual hierarchy, conversion support, brand consistency, platform formatting.</li></ul>Authority to approve, revise, or block delivery.4. Marketing Improvement &amp; Upsell Triggers<ul><li>Identify weak positioning, branding gaps, funnel issues, and growth opportunities.</li><li>Provide at least 2 structured improvement insights per active client per month.</li><li>Document opportunities for retention and upsell support.</li></ul>5. Time, Productivity &amp; Billing Oversight<ul><li>Monitor revision patterns and eliminate repeat mistakes.</li><li>Diagnose time overruns (skill gap vs process gap).</li><li>Review and approve final practical time (&plusmn;10&ndash;15% acceptable variance).</li><li>Ensure daily time reporting accuracy before submission to PM.</li><li>Step into execution during high workload or critical accounts.</li></ul>6. SOP &amp; Process Authority<ul><li>Create and maintain SOPs for social, design, and quality workflows.</li><li>Document recurring mistakes and prevention logic.</li><li>Enforce structured accountability and escalation (Coaching &rarr; Warning &rarr; COO).</li></ul>7. Team Development &amp; Cross-Department Alignment<ul><li>Conduct monthly training sessions to improve strategic and conversion thinking.</li><li>Ensure Team Leads can independently break down strategy and maintain standards.</li><li>Act as marketing authority for PM queries and brand alignment.</li><li>Coordinate with Development for marketing-to-web alignment.</li></ul>Requirements<ul><li>5&ndash;7+ years in client-facing digital marketing leadership</li><li>Strong expertise in:</li><li>Digital Marketing</li><li>Social media strategy</li><li>Email Marketing</li><li>Creative direction</li><li>Branding &amp; positioning</li><li>Conversion psychology</li><li>Agency workflow management</li><li>Proven team leadership experience (Social + Design)</li><li>Strong decision-making, accountability, and structured communication skills</li><li>Ability to operate in a high-pressure, delivery-driven environment</li></ul>Why Join BRILZEN?<ul><li>Leadership-level ownership role</li><li>Direct exposure to international clients</li><li>Opportunity to build and control a full marketing vertical</li><li>Performance-driven growth environment</li></ul>Apply at: career@brilzen.comSubject: Application &ndash; Head of Client MarketingJob Type: Full-timePay: Rs100,000.00 - Rs120,000.00 per monthWork Location: In person

Director of Client (Digital) Marketing

Baytukum

Marketing &amp; Growth Lead (Remote) The Role We are hiring a Marketing &amp; Growth Lead to take full ownership of marketing at Baytukum. Baytukum has grown through a combination of internal efforts and external partners. We are now bringing marketing fully in-house to build a structured, performance-driven growth engine.This is a hands-on, high-ownership role focused on building a marketing function that directly contributes to investor growth.You will work closely with the CEO and CRM team across positioning, performance, and communication.This is a fully remote role.About Baytukum Baytukum is a DFSA-regulated real estate investment platform based in Dubai, UAE. We enable individuals to invest in ready residential properties in Dubai through a digital platform, with a focus on accessibility, transparency, and long-term value. We operate under an execution-only model and do not provide financial advice.What You Will Do 1. Take Ownership of Marketing<ul><li>Lead marketing end-to-end, from strategy to execution</li><li>Establish clear positioning and messaging</li><li>Build a structured and focused marketing approach</li></ul>2. Build and Optimize the Growth Funnel<ul><li>Define and manage the full funnel: traffic &rarr; leads &rarr; verified users &rarr; investors</li><li>Identify and fix conversion gaps</li><li>Focus on improving lead quality and conversion</li><li>Bring visibility to channel performance and cost per investor</li></ul>3. Execute Hands-On<ul><li>Launch and manage core acquisition channels (e.g. paid social, performance</li></ul>campaigns)<ul><li>Improve landing pages and user journeys</li><li>Work closely with CRM to improve follow-ups and conversion</li></ul>4. Establish Systems and Reporting<ul><li>Implement simple and reliable tracking and reporting</li><li>Build dashboards to track performance</li><li>Ensure decisions are data-driven</li></ul>5. Own Communication and Content Direction<ul><li>Ensure investor-facing communication is clear, consistent, and compliant</li><li>Define tone across Arabic and English content</li><li>Guide content that supports conversion and trust</li></ul>What Success Looks Like<ul><li>Clear messaging across all channels</li><li>A visible and improving funnel</li><li>Measurable contribution to investor growth</li></ul>Who You AreMust-Have<ul><li>Experience building or rebuilding a marketing function or growth engine&bull; Strong hands-on execution (not just strategy or coordination)</li><li>Solid understanding of funnels, conversion, and performance metrics</li><li>Ability to operate independently in a lean, remote setup</li><li>Strong Arabic and English communication skills</li></ul>Strong Advantage<ul><li>Experience in fintech, proptech, or marketplaces</li><li>Exposure to GCC markets or audiences</li><li>Experience working closely with sales or CRM teams</li></ul>This Role Is Not For You If<ul><li>You mainly worked on content or social media without owning performance</li><li>You managed agencies but did not execute yourself</li><li>You focus on engagement metrics without linking to outcomes</li><li>You require a large team or structure to deliver</li></ul>Final Note This role is for someone who wants to build and take ownership. If you are motivated by solving problems, improving performance, and building something meaningful from the ground up, we&rsquo;d like to speak with you.Job Type: Full-timeLanguage:<ul><li>Arabic and English (Required)</li></ul>Location:<ul><li>Remote (Preferred)</li></ul>Work Location: Remote

Marketing and Growth Lead

ALSAYER Group

<div>
 
 
 
 
 Job Summary/Purpose:
 
 
 
 
 
 Identify opportunities and deliver effective strategies to generate results in strategic marketing planning, branding, and product development for the Brand. Drive product‑led brand strategy, market introduction planning, customer insights, pricing direction, and communication frameworks that strengthen brand equity and deliver competitive advantage.
 
 
 
 
 
 
 
 
 
 
 Responsibilities:
 
 
 
 
 
 
 
 
 
 Strategic:
 
 
 
 <ol>
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 Prepare annual plans, calendar and budgets to meet the marketing strategic planning requirements.
 </li>
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 Monitor implementation of the annual plans, calendar and measure achievements of results against budgets and objectives and take corrective measures as appropriate.
 </li>
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 Recommend annual marketing &amp; branding strategies such as promotions, campaigns, launch events, special activities, etc.
 </li>
 </ol>
 
 
 
 Operational:
 
 
 
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 Define and lead the overall product marketing vision, ensuring alignment with corporate strategy and long‑term business objectives.
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 Develop product positioning, segmentation, and customer value propositions to drive competitive differentiation across the vehicle portfolio.
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 Lead brand development initiatives to strengthen the brand&rsquo;s identity, relevance, and positioning within the automotive industry.
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 Advise senior leadership on product strategy using deep market insights, consumer trends, competitive intelligence, and automotive industry forecasts.
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 Evaluate business cases for new models, facelifts, special editions, and portfolio expansion initiatives based on commercial potential and customer relevance.
 </li>
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 Oversee the creation and execution of all product marketing materials, including digital assets, brochures, specifications, sales enablement tools, and training content.
 </li>
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 Manage product lifecycle marketing programs including value enhancement packages, promotional focus, and retention initiatives.
 </li>
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 Conduct ongoing performance analysis including market share, pricing competitiveness, customer satisfaction, and performance and deliver reports, dashboards, recommendations to Executive Leadership.
 </li>
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 Develop price positioning, mix strategies, and product hierarchy recommendations aligned with brand aspiration and competitive context.
 </li>
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 Guide creative direction for campaigns, product content, experiential activations, media drives, showroom experiences, and digital brand storytelling.
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 Manage product PR strategy, launch announcements, press kits, media briefing materials, and influencer engagement.
 </li>
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 Elevate cross-functional collaboration with Sales, Aftersales, Product Planning, Finance to ensure seamless execution.
 </li>
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 Approve product brochures, spec sheets, feature highlights, and all product‑related marketing content ensuring accuracy and brand coherence.
 </li>
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 Manage product image libraries, media assets, and content guidelines for internal and external stakeholders.
 </li>
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 Establish product and brand governance frameworks, ensuring consistent application across channels.
 </li>
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 Promote a culture of innovation, data‑driven decision‑making, operational excellence, and continuous improvement within the department.
 </li>
 </ol>
 
 
 
 People Management:
 
 
 
 <ol>
 <li>
 Share relevant Key Performance Indicators (KPIs) with team members and conduct annual performance evaluations to support continuous improvement and development.
 </li>
 <li>
 Identify, set and agree on KPIs and objectives.
 </li>
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 Prepare performance planning (PP), conduct performance appraisal (PA) and PP/PA interviews including employee development plans and counsel employees on career progression opportunities and approve training requests.
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 Recommend employee promotions, salary adjustments, disciplinary actions and approve vacation and overtime.
 </li>
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 Identify staffing needs, participate in interviewing panels and take hiring decisions.
 </li>
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 Recommend and encourage staff participation in training programs that support skill development and career progression.
 </li>
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 Maintain and promote staff motivation by addressing employee grievances promptly and escalating when necessary and enforcing fair and equitable compliance with Company policies and procedures.
 </li>
 <li>
 Ensure increasing levels of employee satisfaction and improve the efficiency of manpower.
 </li>
 </ol>
 
 
 
</div>

Senior Manager, Product Marketing & Branding

Sumsub

<div>
 
 
 Sumsub
 
 is a leading full-cycle verification platform that enables scalable compliance. From identity and business verification to ongoing monitoring, our platform adapts to different risk appetites and market demands, ensuring global compliance. It allows customizing analytics and workflows with a no-code interface.
 
 
 
 
 
 Over 4,000 clients &mdash; including Bitpanda, Wirex, Avis, Bybit, Vodafone, Duolingo, Kaizen Gaming, and TransferGo &mdash; trust Sumsub to accelerate growth, prevent fraud, and maintain compliance worldwide.
 
 
 
 
 
 We're looking for an experienced
 
 B2B marketing professional
 
 to lead our marketing strategy across North America. You'll design and execute our Go-To-Market approach alongside regional sales leadership, with a focus on winning target accounts and strengthening our market presence.
 
 
 
 
 
 Working across sales, performance, product, and other teams, you'll build and run integrated marketing campaigns: from large-scale field events to targeted digital programs that drive real results. You'll need strong communication and project management skills to navigate our dynamic environment, where your contributions will directly influence our regional success.
 
 
 
 
 
 
 What You Will Be Doing:
 
 
 <ul>
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 Develop a GTM strategy for North America tailored to our target industries and accounts.
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 Lead and execute regional marketing activities, including field events, content localization, and various online and offline campaigns to meet regional goals.
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 Establish partner channels and cultivate relationships with regional associations and partners.
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 Conduct regional research on competitors, market trends, and insights to ensure that our offering remains aligned with customer needs.
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 Gain expertise in local customers, partners, and industry to consistently identify new growth opportunities.
 </li>
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 Implement account-based marketing (ABM) strategies in collaboration with the sales and marketing team.
 </li>
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 Conduct co-marketing campaigns with local partners: webinars, roadshows, co-branded lead generation and thought leadership content, and more.
 </li>
 </ul>
 
 
 
 
 
 About You:
 
 
 <ul>
 <li>
 8+ years of hands-on marketing experience in a B2B technology environment (IT, fintech, SaaS fields).
 </li>
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 Deep practical knowledge of the marketing mix.
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 Solid expertise in driving ABM tactics across online and offline channels.
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 Extensive experience in event management: participation in 3rd party conferences, partner events, and roadshows.
 </li>
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 Demonstrated ability to drive, execute, and analyse the outcomes of integrated marketing programs.
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 Proven experience thriving in a rapidly evolving, high-impact scale-up environment.
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 Solid project management skills in projects involving internal and external stakeholders.
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 Exceptional interpersonal, communication, presentation, and problem-solving skills.
 </li>
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 Proficient in English (native or fluent), Spanish is a plus.
 </li>
 <li>
 Based the United States.
 </li>
 </ul>
 
 
 
 
 
 What We Offer:
 
 
 <ul>
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 Remote-first, trust-based culture. Work from the place that works best for you. No mandatory office days, no attendance trackers. In some locations, we provide offices or coworking spaces, but the choice is yours.
 </li>
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 True flexibility. We do not fix you to a 9-to-5 schedule. You can adjust your working hours when needed, as long as your day stays productive and in sync with the team.
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 Extra time off. Your birthday is a holiday here. Add to that 10 personal days each year, seven sick days without paperwork, and extra time to enjoy Christmas and New Year. Time to rest is part of the deal.
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 Work that matters. Our mission is to build a digital world that is secure, accessible and inclusive for everyone. From fighting fraud to making online services easier and safer to use, your work will have a real impact on how people experience trust online.
 </li>
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 Compensation. We offer fair and transparent pay, benchmarked to the market.
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 Truly global. We work across continents and time zones, with teammates and customers from all over the world. You will run campaigns that cross borders, cultures, and languages, and see your ideas land worldwide.
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 Growth built in. Clear goals, open feedback and personal development plans. We support your progress with learning opportunities and by covering role-specific events, from design conferences to marketing forums.
 </li>
 <li>
 Team offsites. Sometimes just Slack is not enough. That is why we meet in person a few times a year. Trips are fully covered, so you can meet, collaborate, and recharge together.
 </li>
 <li>
 Getting you set up. We make sure you have access to the tools and hardware you need to do your work well.
 </li>
 <li>
 Friendly by design. Our logo is a dog for a reason. We keep things human, open and kind. We welcome individuality, quirks and different perspectives, because that is what makes our work smarter and more fun.
 </li>
 </ul>
 
 
 
 
 
 The hiring stages:
 
 TA screening -&gt; Interview with Demand Generation Director -&gt; Assignment -&gt; Final Interview with CMO.
 
 
 
 
 
 
 Sounds like a great opportunity for your career development? Then go ahead and apply!
 
 
 
 
 
 
 
 We are a global community of innovators, creators, and thinkers, and we believe that diversity fuels our innovation. Sumsub is proud to be an equal opportunity employer, committed to building a diverse and inclusive workforce. We welcome applications from people of all backgrounds, cultures, genders, experiences, abilities and perspectives. Join us in shaping the future inclusively.
 
 
</div>

Regional Marketing Manager

Sharmeen polymer

We are looking for Marketing Lead to join our team on Immediate based.Responsibilities:<ul><li>Plan and implement marketing strategies to promote company products and services.</li><li>Conduct market research to understand customer needs, trends, and competitor activities.</li><li>Generate new business leads through marketing campaigns, digital platforms, and networking.</li><li>Manage the marketing budget and ensure cost-effective marketing activities.</li><li>Build and maintain strong relationships with potential and existing clients.</li><li>Manage online marketing activities such as social media, website promotions, and email marketing.</li><li>Plan and execute marketing campaigns, promotions, and advertisements.</li><li>Maintain and improve the company&rsquo;s brand image and market presence.</li></ul>Qualofication: BBA or Master'sExperiance: 2 to 3 Years (in Field Prefered)Salary:75,000 to 80,000 + BenefitsPlease share your resume to haris.gorey.int@gmail.com and mention the position in subject line.Pay: Rs75,000.00 - Rs80,000.00 per monthWork Location: In person

Marketing Lead

BOARD International

<div>At Board, we power financial and operational planning solutions for the world&rsquo;s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real-time data into actionable intelligence. 
 
What&rsquo;s been key to our success? Our people&mdash;we value everyone&rsquo;s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved. 
 
Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer-centric mentality, your next adventure starts here! 
 
We are looking for a Senior Product Marketer, Office of Finance to lead positioning, messaging, and go-to-market strategy for Board&rsquo;s finance solutions across the CFO organization. 
 
This role sits at the intersection of finance, technology, and storytelling, translating complex capabilities (including AI-driven insights) into compelling narratives that resonate with CFOs, FP&amp;A leaders, and finance transformation stakeholders. 
 
You will play a critical role in shaping how Board competes and wins in the Office of Finance market: driving pipeline, enabling Sales, and strengthening our category leadership. 
 
Key Responsibilities 
 
Marketing Strategy and Positioning<ul><li>
Develop deep understanding of the Office of Finance buying groups, market trends, and competitive landscape</li><li>
Define clear, differentiated messaging and positioning, highlighting AI-driven finance use cases and business outcomes</li><li>
Translate product capabilities into compelling narratives for external audiences</li></ul>
Go-to-Market Strategy (GTM) and Execution<ul><li>
Own and execute GTM strategies across key segments and use cases</li><li>
Partner cross-functionally to deliver integrated campaigns, ABM programs, and sales plays that drive and progress pipeline</li><li>
Ensure consistent messaging across the comprehensive buyer journey</li></ul>
Content, Thought Leadership and AI Enablement<ul><li>
Create high-impact content (thought leadership, customer stories, videos, executive presentations) to support marketing and sales</li><li>
Leverage AI to scale content creation and improve quality and speed</li><li>
Position Board as a trusted advisor in finance transformation</li></ul>
Sales and Partner Enablement<ul><li>
Equip Sales and Partner teams with effective enablement assets (presentations, toolkits)</li><li>
Support client-facing engagements, including keynote presentations and demos</li><li>
Enable teams to clearly articulate value, differentiation, and ROI</li></ul>
Customer Insights<ul><li>
Act as the voice of the customer through interviews, win/loss analysis to shape GTM strategy</li><li>
Partner with Customer marketing on compelling customer case studies and proof points</li><li>
Feed market insights back into product strategy and roadmap</li></ul>
Performance and Optimization<ul><li>
Analyze marketing and pipeline performance to create actionable insights and improve outcomes</li><li>
Continuously optimize messaging, campaign briefs, and enablement based on data</li></ul>
Cross-Functional Collaboration<ul><li>
Be the driving force for solution launches using a consistent, best-practice approach driving alignment for cross- functional collaboration to enable routes and create demand.</li><li>
Partner with Solutions, Sales, Marketing, Product and Enablement to drive aligned, high-impact GTM execution</li></ul> 
 Required Skills &amp; Qualifications<ul><li>
6+ years of experience in B2B Product Marketing, preferably in SaaS or enterprise software</li><li>
Proven track record of developing and executing GTM strategies that drive pipeline and revenue growth</li><li>
Strong expertise in messaging, positioning, and storytelling, particularly for complex solutions</li><li>
Experience supporting enterprise sales cycles and engaging with key stakeholders</li><li>
Demonstrate ability to leverage AI tools and workflows to improve productivity and output quality</li><li>
Excellent written, verbal, and presentation skills, with the ability to influence executive audiences</li><li>
Highly proactive, self-driven, and comfortable managing multiple priorities in a fast-paced environment</li><li>
Strong collaboration and stakeholder management skills across global teams</li></ul> 

Preferred Qualifications<ul><li>
Experience in Office of Finance, FP&amp;A, EPM, or financial software solutions</li><li>
Familiarity with finance transformation trends and CFO priorities</li><li>
Experience with ABM strategies and enterprise buying groups</li><li>
Ability to communicate technical concepts (e.g., AI, analytics) in business terms</li></ul> 

Location &amp; Working Model 
Flexible: Hybrid or Remote 
Reports to: VP of Product Marketing 
 
Our commitment to Diversity and Inclusion 
Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!
Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.
Your personal data will be stored for as long as it is necessary to process the job applications that you submitted and for the provision of the service that you requested. Your personal data may also be processed for the fulfillment of the obligations provided for by law. Your data will in any case be deleted without unjustified delay once the aforementioned legal obligations have been fulfilled. Your personal data are collected and used by Board International SA and/or its subsidiaries that are located in the EU or outside on the basis of the appropriate safeguards provided by the European Regulation 2016/679. At any time you may request to access, to correct and/or delete your personal data used by Board International SA or by its subsidiaries for recruiting purposes.
For further question, please refer to our Privacy Policy at https://www.board.com/en/privacy-policy
ESNE36TTA1</div>

Senior Product Marketer, Office of Finance

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