marketing strategy manager

AlHaadi Mobilya (SMC-PVT) Ltd

Job Title: Marketing ManagerLocation: Enza Home, Lahore Department: Marketing Employment Type: Full-Time (Onsite)Job Description:Enza Home Lahore is seeking a strategic and results-driven Marketing Manager to lead our marketing initiatives and strengthen the brand presence in the premium furniture and home d&eacute;cor market. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that drive footfall, sales, and brand awareness.Key Responsibilities:<ul><li>Develop and execute comprehensive marketing strategies for showroom, digital, and offline campaigns</li><li>Manage and optimize digital marketing channels, including social media, email, website, and online advertising</li><li>Plan and oversee events, promotions, and collaborations to enhance brand visibility</li><li>Conduct market research, competitor analysis, and customer insights to inform marketing initiatives</li><li>Coordinate with sales and design teams to create customer-centric campaigns</li><li>Track, analyze, and report on campaign performance, ROI, and KPIs</li><li>Manage marketing budgets and ensure cost-effective allocation of resources</li><li>Maintain brand consistency across all marketing communications</li><li>Build and manage a team of marketing associates or external agencies, as required</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field</li><li>3&ndash;5 years of experience in marketing, preferably in retail, furniture, or lifestyle brands</li><li>Strong understanding of digital marketing, social media platforms, and content strategy</li><li>Excellent communication, presentation, and leadership skills</li><li>Ability to think creatively and strategically to drive brand growth</li><li>Proficiency in marketing tools, analytics, and reporting</li><li>Strong organizational skills and ability to manage multiple projects simultaneously</li></ul>What We Offer:<ul><li>Competitive salary and performance-based incentives</li><li>Opportunity to work with a premium international furniture brand</li><li>Creative and collaborative work environment</li><li>Career growth and professional development opportunities</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

Marketing Manager

Hippo Insurance

<div>Title: Lifecycle Marketing Manager

Location: Austin, TX

Reporting to: Sr. Manager, Lifecycle Marketing

About Hippo:

Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers stay ahead of problems and protect what matters most.

Today, that same tech-native approach powers our work beyond homeowners. Hippo operates as a diversified carrier platform, partnering with MGAs to deliver tailored program solutions that help them grow and deliver better customer experiences. Behind that work is a team that values ownership, curiosity, collaboration, and continuous improvement.

If you're energized by building what's next, we'd love to meet you.

About This Role:

We're looking for a Lifecycle Marketing Manager to be the connective tissue behind our lifecycle marketing programs. This role owns the operational backbone that lets our campaigns run smoothly, compliantly, and on accurate data &mdash; coordinating with Legal on approvals, managing reporting requests from stakeholders, and maintaining the health of our ESP (email/SMS/push platform) data and systems.

This role sits inside Lifecycle Marketing and is purpose-built around the operational, compliance, and data workflows that keep our campaigns running, with marketing operations and governance at its core.

About You:

You're a brand-first content marketer who knows how to turn organic growth strategy into content that actually earns attention &mdash; a storyteller who can take even the most complex topic and make it feel effortless to understand. You bring the discipline of a project manager to the creativity of a writer, hitting every deadline without ever letting quality slip. For you, voice, tone, and creative integrity aren't a checklist to clear &mdash; they're the whole point, and it shows in every piece you touch.

You write and direct copy that sounds unmistakably like Hippo, and you have the editorial instincts to dig into industry trends and shape direction that speaks to multiple audiences while still driving the business forward. You move easily between agencies, designers, product marketers, and communications teams, translating a shared vision into work that holds together across every touchpoint. You're growth-minded at your core, always looking to what the data says and using it to sharpen what comes next. And when the work has to hold up in a regulated environment &mdash; legal reviews, compliance checks, the works &mdash; you're the person who can navigate that with confidence instead of friction. 


What You'll Do:

Cross-Functional Campaign Support
<ul>
<li>Coordinate the operational logistics around campaign launches &mdash; approvals, QA checklists, data validation &mdash; without owning creative strategy or campaign timelines (that stays with the lifecycle marketing strategists/managers)</li>
</ul><ul><li>Act as the point person other teams go to when they need something from lifecycle marketing (data, reporting, compliance status), keeping the core team focused on strategy and execution</li>
</ul>
Reporting &amp; Stakeholder Requests
<ul>
<li>Own the intake and triage process for reporting and campaign requests from internal stakeholders (leadership, sales, product, finance)</li>
</ul><ul><li>Build and maintain recurring reporting workflows so standard requests are self-serve or fast to fulfill</li>
</ul><ul><li>Partner with Analytics/BI to ensure lifecycle marketing metrics are accurate, consistently defined, and audit-ready</li>
</ul><ul><li>Translate raw campaign data into clear, decision-ready summaries for non-marketing stakeholders</li>
</ul><ul><li>Keep stakeholders informed on campaign status and launch timing, providing clear, proactive updates so teams downstream (sales, CX, product, etc)</li>
</ul>
ESP &amp; Data Management
<ul>
<li>Manage day-to-day data hygiene, segmentation logic, and list management within the ESP(s) [ex. Braze, Customer.io, Iterable]</li>
</ul><ul><li>Own data governance for lifecycle marketing: suppression lists, consent/preference data, field mapping, and integration health between the ESP and upstream data sources (CRM, CDP, data warehouse)</li>
</ul><ul><li>Troubleshoot data discrepancies and system issues that affect campaign targeting or reporting accuracy</li>
</ul><ul><li>Maintain documentation of data schemas, naming conventions, and workflows so the system stays auditable and scalable</li>
</ul>
Legal &amp; Compliance Coordination
<ul>
<li>Serve as the primary liaison between Lifecycle Marketing, Content and Legal/Compliance for campaign reviews, approvals, and sign-offs</li>
</ul><ul><li>Track copy and content review requests through to resolution, ensuring nothing stalls in the queue and deadlines are met</li>
</ul><ul><li>Maintain a clear record of approved language, disclosures, and compliance requirements so the team isn't re-litigating the same questions campaign after campaign</li>
</ul><ul><li>Flag regulatory or compliance risk areas proactively (ex. TCPA, CAN-SPAM, CCPA/state privacy law considerations) before they become blockers</li>
</ul>
Must Haves:
<ul>
<li>3-5 years in marketing operations, lifecycle/CRM marketing, or a similar hybrid marketing + data/compliance role</li>
</ul><ul><li>Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.)</li>
</ul><ul><li>Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice</li>
</ul><ul><li>Strong data literacy &mdash; comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards</li>
</ul><ul><li>Excellent organizational instincts, eagerly applied to marketing operations and governance</li>
</ul><ul><li>Clear, low-ego communicator who can manage multiple stakeholder requests without dropping details</li>
</ul>
Benefits and Perks

Hippo treats its team members with the same level of dedication and care as we do our customers, which is why we're fortunate to provide all of our Hippos with:
<ul>
<li>Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental &amp; vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short &amp; long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).</li>
</ul><ul><li>Equity - This position is eligible for equity compensation.</li>
</ul><ul><li>Training and Career Growth - Training and internal career growth opportunities.</li>
</ul><ul><li>Flexible Time Off - You know when and how you should recharge.</li>
</ul><ul><li>Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers.</li>
<li>Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees.</li>
</ul>
Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Hippo's applicants are considered solely based on their qualifications, without regard to an applicant's disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo's People Team to make the need for an accommodation known.<div> 
Hippo CCPA</div></div>

Lifecycle Marketing Manager

Jotun Group

<div>SUMMARY OF THE ROLE
We're looking for a Marketing Manager who can lead the development and execution of marketing strategies that enhance brand presence, drive sales growth, and expand market share in the decorative and protective paint segments.
 
This role demands strong market insight, strategic leadership, and the ability to align marketing initiatives with overall business objectives. 
 
This role is based in Muscat, Oman, reporting directly to the General Manager and will be a part of Jotun Oman management team.
Responsibilities:<ul><li>
Develop and implement marketing strategies with the Sales Manager to ensure strong brand and product positioning in the local market.</li><li>
Drive regional segment marketing plans locally to achieve growth and profitability targets.</li><li>
Lead and manage the marketing team, setting clear goals, coaching, and monitoring performance.</li><li>
Plan and execute marketing activities including research, product launches, advertising, and sales performance tracking.</li><li>
Collaborate on pricing and product strategies to boost market share and profitability.</li><li>
Manage budgets and brand initiatives such as promotions, events, and campaigns to enhance Jotun&rsquo;s image and market presence.</li></ul>
WHAT WE ARE LOOKING FOR AND WHAT WE OFFER
We are looking for:
<ul><li>7+ years' experience in B2B and B2C marketing, brand management, and product marketing.</li><li>
Bachelor's degree in marketing, business administration, communications, or a related field.</li><li>
People management experience is required</li></ul>
Competencies we look for:<ul><li>
Develops an ambitious but realistic business vision and translates it into a workable strategy.</li><li>
Identifies and seizes commercial opportunities; has a strong positive impact on business growth and profitability.</li><li>
Makes an impact; convinces and persuades others; promotes plans and ideas successfully</li><li>
Provides team with a clear sense of direction, inspires and coordinates others and keeps them focused on objectives.</li><li>
Understands the organization's informal rules and structures and utilizes political processes effectively to get things done</li><li>
Produces fresh and imaginative ideas and solutions; breaks away from tradition; promotes change and novelty</li></ul>
What we offer:
<ul><li>Competitive compensation and benefits</li><li>
Continuous learning opportunities and training activities through on-the-job training and our in-house learning Jotun Academy.</li><li>
Career development opportunities across multiple disciplines and geographies</li><li>
Leaders who focus on engaging and enabling their team, proven by consistently high employee feedback scores</li><li>
A supportive and inclusive company culture where you can be your authentic self</li><li>
A focus on having fun together through team buildings and social activities</li></ul> 
POSITION INFORMATION
Company:
Jotun Paints Co. L.L.C. 
Contract Type:
Regular
Time Type:
Full time
CLOSING DATE (dd.mm.yyyy):
07.08.2026
WHO WE ARE
Jotun&rsquo;s story in the MEIA region (Middle East, India and Africa) began in 1962, and has grown to include 18 legal entities committed to achieving success and growth of the Jotun Group. Throughout our history, we have focused on providing our employees with meaningful and challenging work, rewarding them through continued learning and development, underpinned by our values of Loyalty, Care, Respect and Boldness.
Jotun Paints Co. L.L.C., established in 1985, is one of the key markets within the MEIA region. With a production facility, 2 warehouses in Muscat and Salalah, and more than 180 employees, we aim to further strengthen Jotun&rsquo;s position in Oman through ambitious market growth plans that focus on innovation, efficiency and profitability.
Visit our Career Page to know more about life at Jotun.
Jotun&rsquo;s company culture welcomes and values differences in people. Our more than 10,200 employees on all continents represent 90 nationalities, four generations and diversity of professions, gender, abilities, ethnicities, beliefs, cultures etc. We are committed to represent the societies we operate in, promoting equality, equity and zero-tolerance for discrimination.
If you are applying to a position and require any additional support in the interview process, please let us know how we can accommodate this.
If you think that this role is what you could be doing next, apply now!</div>

FNBO - First National Bank of Omaha

<div>At FNBO, our employees are the heart of our story&mdash;and we&rsquo;re committed to their success! Please see below the details of this career opportunity and how it fits into our organization&rsquo;s success.
<div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div>Summary of the Job: 
</div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>The Marketing Manager Business and Commercial Payments at FNBO plays a pivotal role in shaping the marketing and communications strategies that drive measurable business outcomes across the commercial banking and payments segment. In this role, you&rsquo;ll be responsible for translating business objectives into strategic marketing plans and delivering high-impact multi-channel campaigns that influence desired client and prospect behaviors, accelerate growth, and strengthen brand equity.
 
 
Through hands-on campaign leadership and close partnership with business leaders, key stakeholders, and Marketing Centers of Excellence, you&rsquo;ll ensure the successful execution and optimization of marketing initiatives aligned to FNBO&rsquo;s core objectives: building, enhancing, and protecting the brand; acquiring new clients; deepening existing relationships; and improving marketing effectiveness and efficiency.
 
 
Working closely with Marketing Leadership, Business Leadership, and Centers of Excellence, you&rsquo;ll lead campaign strategy, messaging and offer development, and data-driven performance analytics to continually refine approaches based on market insights and financial outcomes.
About This Role: 
Job Specific Responsibilities/Accountabilities:
Strategic Business Partnership
<ul><li>Serve as day-to-day marketing liaison to Business Leadership for assigned lines of business
</li><li>Translate business objectives into actionable marketing strategies with defined success metrics
</li><li>Contribute insights and recommendations to strategic planning discussions
</li><li>Present strategic recommendations and performance insights to senior stakeholders
</li></ul>Marketing Strategy &amp; Planning
<ul><li>Contribute to end-to-end marketing and communications strategy for assigned product lines
</li><li>Develop detailed tactical plans for lifecycle marketing approaches spanning awareness, acquisition, engagement, and retention based on strategic direction
</li><li>Help define customer segmentation, targeting strategies, and messaging frameworks
</li><li>Build integrated campaign plans across channels (digital, direct mail, email, events, etc.) that bring strategic vision to life
</li></ul>Campaign Ownership &amp; Execution
<ul><li>Own end-to-end campaign execution for strategic initiatives, working with Project Managers support for coordination of campaign deliverables
</li><li>Lead campaign briefings with Centers of Excellence to ensure strategic intent is maintained and executional excellence is achieved
</li><li>Make real-time optimization decisions during campaign flight to maximize performance
</li><li>Maintain hands-on involvement in critical campaign elements including targeting, messaging, offer structure, creative development, and channel deployment
</li><li>Manage day-to-day campaign operations including troubleshooting, vendor and/or Project Manager coordination, and quality assurance
</li><li>Drive continuous improvement through in-flight testing and optimization
</li></ul>Growth &amp; Performance Management
<ul><li>Track and report against marketing KPIs and growth objectives in alignment with business targets
</li><li>Manage campaign budgets and contribute to marketing P&amp;L and ROI analysis for assigned portfolios
</li><li>Conduct ongoing performance analysis and recommend strategic optimization based on data insights
</li><li>Develop and execute testing agendas to continuously improve campaign effectiveness within established strategic frameworks
</li><li>Identify performance trends and opportunities,
</li></ul>Cross-Functional Leadership
<ul><li>Partner with Project Managers and Centers of Excellence to ensure flawless campaign execution and on-time delivery
</li><li>Collaborate with Analytics to leverage customer insights and predictive modeling for tactical application
</li><li>Work with Product teams to align marketing strategies with product roadmaps and strategic direction
</li><li>Direct creative development with Centers of Excellence, ensuring brand consistency and strategic alignment
</li><li>Serve as primary point of contact for business unit, operational marketing questions (working through the project manager) and execution details
</li></ul>Market Intelligence
<ul><li>Monitor competitive landscape and industry trends
</li><li>Incorporate customer research and behavioral insights into strategy
</li><li>Identify new opportunities for customer acquisition and portfolio growth
</li></ul>Key Skills:
Strategic Marketing Leadership
<ul><li>Proven ability to translate strategic direction into detailed plans that drive business results
</li><li>Experience executing multiple campaigns simultaneously while maintaining strategic alignment
</li><li>Strong execution mindset with ability to balance strategic thinking with hands-on implementation
</li></ul>Financial &amp; Analytical Acumen
<ul><li>Strong ROI orientation with experience managing campaign budgets and contributing to P&amp;L analysis
</li><li>Ability to analyze complex data sets and translate insights into tactical optimizations and strategic recommendations
</li><li>Proficiency with marketing analytics tools and performance dashboards
</li></ul>Business Partnership
<ul><li>Experience working directly with senior business leaders as a strategic partner
</li><li>Ability to influence without authority and build consensus across stakeholders
</li><li>Strong presentation and communication skills
</li></ul>Customer-Centric Thinking
<ul><li>Deep understanding of customer journey mapping and lifecycle marketing
</li><li>Experience with segmentation, personalization, persona, and behavioral targeting
</li><li>Knowledge of acquisition funnel optimization
</li></ul>Execution Excellence
<ul><li>Ability to balance strategic thinking with hands-on execution
</li><li>Experience managing multiple campaigns simultaneously
</li><li>Results-oriented with strong project ownership
</li><li>Comfortable working in both strategic and tactical capacities
</li></ul>The Ideal Candidate for This Role: 
Required:
<ul><li>Bachelor's degree in Marketing, Business, or related field
</li><li>5-7+ years of marketing experience with demonstrated execution excellence and strategic impact
</li><li>Financial services industry experience in a B2B setting (business banking preferred)
</li><li>Familiarity with client experience/event strategies that drive connections
</li><li>Proven track record of driving measurable business outcomes through marketing and communications strategies
</li><li>Experience with marketing analytics, campaign performance measurement, and ROI analysis
</li><li>Strong financial acumen and budget management experience
</li><li>Ability to work in fast-paced environment with multiple stakeholders
</li></ul>Desired:
<ul><li>Experience with CRM platforms and marketing automation tools
</li><li>Experience with account-based marketing (ABM) strategies and tools
</li><li>MBA or advanced degree
</li><li>Familiarity with event marketing, digital marketing channels and attribution modeling
</li></ul>Candidates must possess unrestricted work authorization and not require future sponsorship.
Compensation: 
Compensation range (base pay): $81,662.00-$134,741.00
This role may have a specific starting pay within this range.
Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level.
Work Environment:
It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week. As part of our team, you'll experience the energy and relationship-building of face-to-face collaboration while still enjoying the flexibility of remote workdays. We provide the tools and technology to ensure seamless transitions between work environments, supporting your productivity wherever you are. Please note that work location is subject to change based on business needs.
Benefits Overview:
We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs:
<ul><li>Medical, Dental, Vision Insurance
</li><li>401k, With Matching Contributions
</li><li>Time Off Programs
</li><li>Health Savings Account (HSA)/Dependent Care
</li><li>Employee Banking
</li><li>Growth Opportunities
</li><li>Tuition Assistance
</li><li>Short-Term/Long-Term Disability Insurance
</li></ul>Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/ .
For additional information regarding compensation and benefits, e-mail FNBO at TAGAdmin@fnni.com . To ensure you receive a response, include the number of this job (listed below) in the subject line of your message.
Job number: R-20261153
Equal Opportunity &amp; Belonging:
FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves&mdash;no matter their role or where they are in their journey.
Learn more here.
FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.
Click here to download 'EEO is The Law' Self-Print Poster
Click here to download 'EEO is The Law' Supplement for Federal Contractors
Click here to download 'EEO is The Law' GINA Supplement
FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC
FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants)
Application Deadline:
All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.</div>

Marketing Manager Business and Commercial Payments

Qualys

<div>
 Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!
 
 
 
 Field Marketing Manager, MEA
 
 
 
 
 Location: Dubai, UAE
 
 
 
 Qualys is looking for an exceptional Field Marketing Manager to join our fast-growing MEA Field Marketing Team. The ideal candidate will be a great collaborator, communicator, and has a proven track record for successfully managing field programs from beginning to end. They will plan and execute regional marketing activities that build pipeline and drive revenue.
 
 
 Working closely with the regional sales teams, product marketing and campaigns team the candidate will be responsible for designing and executing an integrated marketing plan to generate pipeline, with a high focus on new business, and expanding current accounts for Middle East and Africa. The ability to establish strong relationships with sales organizations will be a vital key to success. This is a wonderful opportunity to join a great team and contribute to Qualys&rsquo; growth!
 
 
 
 What will you be doing?
 
 
 
 <ul>
 <li>
 Collaborate with Regional Sales Leaders to develop marketing plans and campaigns tailored to the immediate needs of their markets and accounts. Leverage experience to find new and innovative ways to connect with customers and prospects while implementing proven tactics to drive new business and upsell pipeline.
 </li>
 <li>
 Create and execute targeted marketing programs that will positively impact revenues and provide ROI. Programs will include integrated field thought leadership initiatives, executive programs, tradeshows, industry associations, roundtables, partner conferences, and virtual events.
 </li>
 <li>
 Drive strategic Account Based Marketing (ABM) initiatives. Determine ABM strategy priorities for the regional sales teams. Develop campaigns, manage rollout, review, and interpret insights for impact.
 </li>
 <li>
 Proactively engage with sales teams to coordinate, communicate, and amplify marketing campaigns and field programs. Attend sales leadership meetings and help drive engagement.
 </li>
 <li>
 Build program assets, landing pages, registration forms, target lists, pre- and post-event communications for successful program execution. Ensure event follow-up communication, list upload, and leads are tagged properly to the campaigns for ROI tracking.
 </li>
 <li>
 Monitor to ensure campaigns and events are posted in the external event calendar and all necessary back-up documentation, event descriptions, purchase orders, and event costs are updated in Salesforce. Work with legal and procurement on contracts and purchase orders needed for regional activities.
 
 
 
 </li>
 </ul>
 
 Requirements:
 
 
 
 <ul>
 <li>
 Minimum 6-8 years of experience with a bachelor&rsquo;s degree in marketing or communications.
 </li>
 <li>
 Experience in B2B software and cybersecurity marketing and working with channel partners are highly preferred.
 </li>
 <li>
 Good understanding of Microsoft Office, Salesforce, Account-Based Marketing (ABM) and marketing automation tools.
 </li>
 <li>
 A team player with a willingness to learn and take ownership of tasks.
 </li>
 <li>
 Strong attention to detail and great communication skills.
 </li>
 <li>
 Experience with digital marketing is a plus.
 </li>
 <li>
 Ability to manage multiple projects/campaigns concurrently.
 </li>
 <li>
 Comfortable communicating in a range of environments from C-Level to practitioners.
 </li>
 <li>
 Experience in marketing reporting, dashboards, and KPIs. Ability to organize and present data in a clear and concise manner. Comfortable presenting conclusions and recommendations to stakeholders at various levels within the organization.
 </li>
 <li>
 Experience in attending sales calls and QBRs for the territories supported.
 </li>
 <li>
 Have a &ldquo;can do&rdquo; positive approach while possessing a desire and ability to work in a fast paced, goal oriented high growth sales environment
 </li>
 <li>
 Willingness to travel
 </li>
 <li>
 Proficiency in Arabic and English is a must. Proficiency in French is an added advantage.
 
 
 
 </li>
 </ul>
</div>

Pure planet

Key Responsibilities<ul><li>Develop and implement marketing strategies and annual campaign plans.</li><li>Manage all digital marketing channels, including social media, Google Ads, Meta Ads, email marketing, and website content.</li><li>Oversee food delivery aggregator platforms (Talabat, Snoonu, Rafeeq, Keeta, etc.), including menu updates, promotions, sponsored ads, pricing, and performance analysis.</li><li>Plan and execute promotional campaigns, product launches, seasonal offers, and loyalty programs.</li><li>Monitor marketing performance, campaign ROI, sales trends, and customer insights, providing regular reports.</li><li>Coordinate with operations, sales, and external agencies to ensure successful campaign execution.</li><li>Manage branding, content creation, photography, videography, and marketing materials.</li><li>Build relationships with influencers, media partners, and vendors to maximize brand exposure.</li><li>Manage the marketing budget and ensure cost-effective use of resources.</li><li>Lead and mentor the marketing team to achieve departmental goals.</li></ul>Requirements<ul><li>Bachelor's degree in Marketing, Business Administration, or a related field.</li><li>5+ years of marketing experience, preferably in the F&amp;B, restaurant, or hospitality industry.</li><li>Strong knowledge of digital marketing, social media, branding, and food delivery aggregators.</li><li>Experience with Google Analytics, Meta Business Suite, CRM systems, and Microsoft Office.</li><li>Excellent leadership, communication, analytical, and project management skills.</li></ul>Key Skills<ul><li>Marketing Strategy</li><li>Brand Management</li><li>Digital Marketing</li><li>Social Media Management</li><li>Aggregator Platform Management</li><li>Campaign Planning</li><li>Budget Management</li><li>Market Analysis</li><li>Team Leadership</li><li>Communication &amp; Reporting</li></ul>Work Location: In person

Sony Music Entertainment

<div></div><div><div>Marketing</div><div></div><div>
New York</div></div>
 <div><h2 class="jobSectionHeader">About The Orchard:</h2>
<div>
The Orchard is a leading global music distributor and Artist &amp; Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard&rsquo;s comprehensive artist &amp; label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.</div>

The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

We are seeking an experienced and innovative Associate Director of Audience Development to join our New York-based Marketing Strategy &amp; Audience Development team. This role will lead the day-to-day strategy and hands-on execution of first-party fan data acquisition campaigns (email &amp; SMS), with a particular focus on building high-intent email and SMS audiences that can be converted into e-commerce merchandise buyers &amp; beyond.

Reporting to the Vice President, Audience Development, this role combines strategic thinking, hands-on campaign execution and data-driven performance optimization. You&rsquo;ll leverage proprietary technology, paid and organic marketing channels, live events and third-party audience tools to deliver measurable growth for artists and label partners across multiple genres and career stages.

Please note: This is a hands-on role that will occasionally require evening or weekend work to support priority releases &amp; live events.
<h2 class="jobSectionHeader">
What you'll do:</h2>
<ul><li>Office- first role, in office 4 days a week.</li>
</ul><h3 class="jobSectionHeader">First-Party Data Acquisition Strategy</h3>
<ul><li>Partnering closely with our Marketing Strategists, you&rsquo;ll lead the day-to-day development and execution of strategies that grow artists&rsquo; first-party fan audiences across email &amp; SMS.</li>
<li>Use data to identify the right value exchange for each audience, including exclusive content, early merchandise access, contests, ticket presales, live-event activations and other fan experiences.</li>
<li>Develop scalable acquisition frameworks &amp; benchmarks that can be adapted across artists, genres, &amp; campaign types.</li>
<li>Partner closely with the Associate Director, Fan Engagement &amp; CRM to ensure newly acquired fans enter CRM lifecycle journeys and receive a cohesive experience from initial sign-up through conversion and retention.</li>
</ul><h3 class="jobSectionHeader">Campaign Execution &amp; Optimization</h3>
<ul><li>Support our Marketing Strategists by owning the end-to-end execution of fan acquisition campaigns, including campaign planning, audience strategy, platform setup, landing pages, sign-up flows, testing, launch and performance reporting.</li>
<li>Collaborate with Marketing Strategy &amp; Global Paid Media teams to develop and optimize impactful paid lead-generation campaigns across Meta, TikTok and other relevant platforms.</li>
<li>Establish testing frameworks and best practices across landing pages, forms, incentives, messaging and acquisition channels to improve both the volume and quality of acquired fans.</li>
</ul><h3 class="jobSectionHeader">E-Commerce &amp; Revenue Growth</h3>
<ul><li>Partner with D2C, CRM and Marketing Strategy teams to connect your acquisition campaigns to downstream product discovery, sales conversion and repeat-purchase opportunities.</li>
<li>Use transactional and behavioral data to identify the channels, campaigns and fan segments most likely to generate merchandise revenue.</li>
<li>Collaborate with the Associate Director, Fan Engagement &amp; CRM to build clear handoff strategies that move newly acquired fans into personalized welcome, nurture and conversion journeys.</li>
<li>Collaborate with the Associate Director, Fan Engagement &amp; CRM and Global Paid Media to evaluate acquisition performance beyond initial sign-up volume, using metrics such as cost per acquired fan, subscriber quality, engagement, first-purchase conversion, revenue per acquired fan and return on investment.</li>
</ul><h3 class="jobSectionHeader">Audience Insights, Measurement &amp; Reporting</h3>
<ul><li>Develop reporting frameworks that connect fan acquisition activity to downstream engagement, streaming, ticketing and e-commerce outcomes.</li>
<li>Define campaign KPIs and benchmarks across acquisition channels, markets, artists and campaign types.</li>
<li>Analyze fan behavior to identify high-value audience segments, acquisition sources and conversion patterns.</li>
<li>Translate performance data into clear, actionable recommendations for internal teams, artists and label partners.</li>
<li>Build case studies and best-practice guidance that can help scale successful acquisition strategies across the organization.</li>
</ul><h3 class="jobSectionHeader">Tools, Technology &amp; Innovation</h3>
<ul><li>Oversee the strategic use of proprietary and third-party audience acquisition tools, landing-page platforms and CRM integrations.</li>
<li>Identify opportunities to improve fan sign-up experiences, progressive data collection, audience segmentation, consent management and data enrichment.</li>
<li>Partner with Product, Design &amp; Engineering teams to help guide the development of tools and features that improve first-party data acquisition and measurement.</li>
<li>Collaborate with Marketing Strategy, Relationship Management, Fan Engagement &amp; CRM, Privacy and Product, Design &amp; Engineering teams to ensure acquisition campaigns comply with global privacy and consent requirements.</li>
<li>Support the Vice President, Audience Development in evaluating and testing new fan acquisition technologies, platforms and partners.</li>
<li>Monitor emerging audience-development trends within music and across industries such as gaming, sports, television, film and retail.</li>
</ul><h3 class="jobSectionHeader">Cross-Functional Collaboration &amp; Education</h3>
<ul><li>Partner with Relationship Management, Global Paid Media &amp; Growth Strategy, Brand Marketing, Fan Engagement &amp; CRM, D2C e-commerce and Marketing Strategy teams to integrate first-party data acquisition into artist campaigns.</li>
<li>Serve as an audience-development thought leader internally and as a trusted advisor to artist and label partners, providing best-practice guidance and data-driven recommendations.</li>
<li>Educate internal teams and clients on the role first-party fan data can play in driving long-term audience ownership and commercial growth.</li>
<li>Support the Vice President, Audience Development in educating marketers across global markets on acquisition strategies appropriate to their local audiences, platforms, cultures and privacy requirements.</li>
<li>Help establish repeatable processes that make audience acquisition a consistent component of priority artist and release campaigns.</li>
</ul><h2 class="jobSectionHeader">Who you are:</h2>
<ul><li>5+ years of audience development, digital marketing, fan acquisition, growth marketing or related experience within music, entertainment or another consumer-focused industry, including e-commerce experience.</li>
<li>Proven track record of growing first-party email and SMS audiences and connecting that growth to measurable business outcomes.</li>
<li>Hands-on experience developing and executing lead-generation campaigns across paid, organic, artist-owned and partner channels.</li>
<li>Experience with audience and marketing platforms such as Klaviyo, Laylo, Salesforce, Braze or similar tools, as well as e-commerce platforms like Shopify.</li>
<li>Understanding of conversion funnels, landing-page optimization, audience targeting, A/B testing and customer acquisition economics.</li>
<li>Deep understanding of first-party data strategy, including value exchange, audience segmentation, consent management and data privacy best practices such as GDPR and CCPA.</li>
<li>Strong analytical skills, with experience using dashboards and KPI reporting to evaluate acquisition quality and downstream conversion.</li>
<li>Excellent communicator and collaborator who can advise multiple stakeholders and translate complex audience strategies into clear, actionable plans.</li>
<li>Comfortable balancing strategic planning with detailed, hands-on campaign execution.</li>
<li>Passionate about music, fan behavior, e-commerce and the use of technology to build lasting artist-fan relationships.</li>
<li>Intrinsically motivated to find new and exciting ways to identify and acquire music fans, with a curious mindset and a strong desire to test, learn and scale successful approaches.</li>
<li>Comfortable working flexible hours when needed to support our partners, live events and high-priority releases.</li>
</ul><h2 class="jobSectionHeader">What we give you:</h2>
<ul><li>You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day</li>
<li>A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best</li>
<li>An attractive and comprehensive benefits package including medical, dental, vision, life &amp; disability coverage, and 401K + employer matching</li>
<li>Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans</li>
<li>Investment in your professional growth and development enabling you to thrive in our vibrant community.</li>
<li>The space to accelerate progress, positively disrupt, and create what happens next</li>
<li>Time off for a winter recess</li>
</ul>
<div>The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.</div><div><div><div>
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.</div><div>
New York Pay Range</div><div>
$85,000&mdash;$100,000 USD</div></div></div></div>

Associate Director, Audience Development - The Orchard

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Associate Director, Audience Development - The Orchard