marketing strategy manager

Backroads

<div>About the role:
We are seeking a strategic, guest-centric Lifecycle Marketing Manager to lead the development and execution of Backroads' lifecycle marketing strategy across the entire guest journey, from initial inquiry through repeat travel and brand advocacy. This role will ensure guests receive relevant, timely, and engaging communications that strengthen relationships, deepen loyalty, and drive long-term business growth.
The Lifecycle Marketing Manager combines customer insight, marketing expertise, creative thinking, and team leadership to create seamless, data-informed experiences across channels. As the owner of lifecycle strategy, this individual will partner cross-functionally to align messaging, audience strategy, and campaign execution around the needs of our guests.
This role works closely with the Principal Marketing Analyst, who leads customer analytics, forecasting, attribution, testing frameworks, and performance insights. Together, these leaders bring customer strategy and analytical rigor to optimize the guest experience and drive measurable business results.
What you'll be doing:<ul><li>
Own Backroads' lifecycle marketing strategy and guest journey, driving engagement from first inquiry through repeat travel and advocacy.</li><li>
Develop and execute the lifecycle marketing roadmap, including lead nurture, retention, re-engagement, loyalty, and personalization initiatives.</li><li>
Manage and lead a small team responsible for email marketing, marketing automation, guest nurture programs, loyalty marketing, and direct mail.</li><li>
Partner with Creative, Content, and Brand teams to deliver compelling, guest-centric communications that strengthen engagement and loyalty. (this role does not craft copy)</li><li>
Shape lifecycle communications by leading messaging strategy, audience targeting, journey design, campaign development, and content prioritization across guest touchpoints.</li><li>
Collaborate with the Principal Marketing Analyst to translate customer insights, testing results, and performance data into lifecycle strategies that drive engagement, retention, and growth.</li><li>
Ensure a seamless, personalized guest experience by overseeing CRM operations, marketing automation, segmentation, and cross-channel journey execution.</li><li>
Drive continuous improvement across lifecycle marketing programs through performance optimization, data stewardship, and effective management of external partners and vendors.</li></ul>
What you'll need to be successful:<ul><li>
Must have 5+ years of experience (inclusive of 2-3+ years of people management experience) within lifecycle marketing, CRM, and retention/loyalty marketing preferably within a direct-to-consumer (DTC) business environment</li><li>
Leadership Depth: Experience coaching and developing team members, setting clear priorities and improving performance within a marketing operations or CRM team.</li><li>
Platform Expertise: Expert-level proficiency with CRM/Automation platforms (Salesforce Marketing Cloud strongly preferred).</li><li>
Analytical Mindset: Proven ability to leverage dashboards, interpret performance trends, and use data to influence roadmap priorities and drive results.</li><li>
Executive Communication: Ability to translate lifecycle performance, test results and customer insights into concise, actionable recommendations for senior leadership.</li><li>
Team &amp; Partner Management: Experience managing marketing specialists and serving as the primary point of contact for internal and external development partners to support campaign execution, technical implementation, and ongoing platform improvements.</li><li>
Collaboration: A track record of driving cross-functional success in a matrixed organization.</li></ul>
Work environment:
<ul><li>On-Site, Berkeley, CA</li><li>
4 days in-office, 1 day work from home (Wednesdays)</li></ul>
About the Department:
The Backroads Marketing team is powered by strong collaborators, visionaries and creative minds who bring decades of knowledge and experience to showcase the fun-filled seamless adventures our guests love. You&rsquo;ll be bringing your imagination, strong work ethic and critical eye for detail to a dedicated group of team members who are passionate about sharing the joys of active travel with both returning guests and brand-new audiences. The department is comprised of several teams, which include the below:<ul><li>
Direct Mail &amp; CRM: Engages past and prospective guests through targeted email campaigns and personalized direct mail, leveraging data to drive bookings and loyalty.
</li><li>PR &amp; Partnership: Builds brand awareness and credibility through media outreach, strategic partnerships and influencer collaborations to expand Backroads&rsquo; reach.
</li><li>Website Management: Oversees the website&rsquo;s content, functionality and user experience to ensure seamless navigation, accurate information and optimized conversion.
</li><li>Brand, Content, Community: Responsible for the creative design, content and social media presence for the Backroads brand.
</li></ul>By joining the Marketing team at Backroads, you&rsquo;ll be part of a group that values building innovative people processes and fostering a positive, inclusive employee experience.<h1 class="jobSectionHeader"> 
About Backroads: 
</h1> 
Founded in 1979, Backroads is the world&rsquo;s leading guest-focused travel company, offering luxury Biking, Hiking &amp; Walking, and Multi-Adventure Trips for active people of all ages and experience levels. But we&rsquo;re more than a travel company &mdash;we&rsquo;re pioneers in crafting extraordinary experiences that bring people closer to the world and each other. We blend innovation, precision, and an unrelenting drive for excellence, drawing strength from our roots as a long-standing, family-run, global company. We are dynamic, resilient and invest deeply in our people and our guests. We set the benchmark in active travel and raise it every year. 
<h1 class="jobSectionHeader">Why Backroads: 
</h1> 
Backroads is built on sustainable growth, a transparent culture and a high-caliber team. We empower employees to deliver exceptional experiences and share our story with pride. You&rsquo;ll work alongside dedicated, competent and active colleagues in an environment that values collaboration, balance and continual improvement. We move fast, act with integrity and strive for high-quality results.<h2 class="jobSectionHeader"> 
Backroads is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</h2><h1 class="jobSectionHeader">
Salary Ranges:</h1>
$140,000.00 - $180,000.00 
At Backroads, we uphold a commitment to transparency and fairness within our hiring process, particularly regarding compensation. The salary range posted for each role applies to both employment offers and employees actively working in the role. 
New hires are typically offered a starting salary between the minimum and midpoint of the range to ensure there is continued opportunity for salary progression during your employment at Backroads, reflecting our commitment to rewarding ongoing dedication, high performance, and significant contributions to our team. This approach not only supports our budgeting strategy but also our intention to foster an environment that encourages long-term growth and strong relationships between Backroads and our valued employees. 
Our office roles are onsite in our Berkeley headquarters, unless specifically noted as 'available for remote'. We do allow one work-from-home day a week, as well as one work-from-anywhere week per year. This pay range is intended for in-person work in our Berkeley, CA headquarters. Pay ranges for remote-eligible roles will be subject to adjustment based on the geolocation of the employee.</div>
 <div><div><h3 class="jobSectionHeader">FROM OUR FOUNDER</h3><div></div><div><div><div><div>
I can't imagine a better way to travel the world than under your own power and in the company of like-minded adventurers. Sure, Backroads provides superb accommodations and meals, amazing Trip Leaders and unforgettable local encounters. But whether you&rsquo;re sticking with the group or breaking off on your own, all of our planning and support are ultimately aimed at one simple thing: giving you the flexibility you need to discover the world on your own terms.
Tom Hale, Founder &amp; President</div></div></div></div></div></div>

Lifecycle Marketing Manager

Sbt Global

<div>Company Description 
Full Time, On-Site
Salary: $80,000 ~ 90,000 DOE
We are seeking a creative and results-driven Toy Marketing Manager to lead the marketing strategy and execution for our toy product portfolio. This role is responsible for developing product marketing strategies, strengthening brand positioning, managing new product launches, and driving sales through integrated marketing initiatives.
The ideal candidate has experience in marketing, product marketing, or the toy industry, with a strong understanding of consumer trends, product lifecycle management, and cross-functional collaboration. 
Job Description 
Product Marketing &amp; Brand Strategy<ul><li>
Develop and execute marketing strategies to grow character brands across digital, ecommerce, and retail channels.</li><li>
Define product positioning, brand messaging, personality, voice, and storytelling strategies for original character IPs.</li><li>
Manage the marketing lifecycle for existing products and new product launches from concept through commercialization.</li><li>
Develop strategies to increase brand awareness, customer engagement, and sales growth.</li></ul>
Market Research &amp; Analysis<ul><li>
Conduct market research to identify consumer trends, customer preferences, and growth opportunities.</li><li>
Monitor competitor products, pricing, marketing strategies, and industry trends to provide actionable insights.</li><li>
Stay current with social media trends, pop culture, emerging platforms, and consumer behaviors to keep brands relevant and engaging.</li><li>
Analyze product and campaign performance to recommend improvements based on market feedback.</li></ul>
Product Launch &amp; Campaign Management<ul><li>
Plan and execute creative marketing campaigns and product launches, including promotional materials, launch plans, and campaign timelines.</li><li>
Develop engaging content strategies to maximize product visibility, audience growth, and customer engagement.</li><li>
Support new product launches through coordinated marketing initiatives across social media, ecommerce, and retail channels.</li><li>
Ensure timely execution of launch schedules and promotional activities.</li></ul>
Social Media &amp; Digital Marketing<ul><li>
Lead and manage social media presence across platforms including Instagram, TikTok, YouTube, Facebook, and emerging channels.</li><li>
Create, plan, and publish engaging content that strengthens brand awareness and drives customer interaction.</li><li>
Build and manage online communities by engaging with fans, creators, and customers.</li><li>
Collaborate with influencers, content creators, licensing partners, and brand collaborators to expand brand reach.</li><li>
Support email marketing campaigns and customer engagement initiatives.</li><li>
Track campaign performance using social media analytics, Google Analytics, Shopify, and other marketing tools to optimize marketing effectiveness and ROI.</li></ul>
Ecommerce &amp; Retail Marketing Collaboration<ul><li>
Partner with ecommerce, sales, and retail teams to develop integrated promotional strategies.</li><li>
Support online product marketing initiatives across ecommerce platforms.</li><li>
Collaborate on retail marketing initiatives to improve product visibility and sell-through.</li><li>
Monitor digital performance metrics and recommend optimization strategies.</li></ul>
Cross-Functional Collaboration<ul><li>
Work closely with Design, Production, Product Development, Sales, Ecommerce, and Licensing teams to execute marketing initiatives.</li><li>
Coordinate with internal stakeholders and external partners to align marketing activities with business objectives.</li><li>
Support promotional materials, product presentations, and sales enablement activities.</li><li>
Bring creative ideas and innovative approaches to make character brands more recognizable, engaging, and shareable.</li></ul> 

Qualifications 
Required<ul><li>
3+ years of experience in marketing, brand marketing, or social media marketing.</li><li>
Passion for characters, toys, lifestyle brands, pop culture, or entertainment.</li><li>
A creative thinker who loves turning ideas into engaging content.</li><li>
Strong understanding of current social media trends and viral content.</li><li>
Excellent communication, organization, and project management skills.</li><li>
Comfortable working in a fast-paced, growing company where you'll wear multiple hats.</li><li>
Self-motivated, proactive, and able to manage projects independently.</li><li>
A collaborative team player with a positive attitude.</li><li>
Passion for storytelling, community building, and brand growth.</li></ul>
Preferred<ul><li>
Experience in the Toy Industry or consumer products.</li><li>
Experience working with Social Media and eCommerce marketing initiatives.<ul><li>
Video editing (Reels, TikTok, YouTube Shorts)</li><li>
Experience with Shopify or e-commerce marketing is a plus</li></ul></li><li>
Korean/English bilingual is a plus.</li><li>
Experience with retail or consumer marketing is highly preferred.</li><li>
Photography and basic photo editing</li><li>
Adobe Photoshop, Illustrator, Canva, or similar creative tools</li><li>
CapCut, Premiere Pro, or other video editing software</li><li>
Illustration or drawing skills</li><li>
Experience managing influencer or creator collaborations</li><li>
A strong eye for cute, colorful, and fun visual design</li></ul> 

Additional Information 
All your information will be kept confidential according to EEO guidelines.</div>

Toy Marketing Manager

Hippo Insurance

<div>Title: Lifecycle Marketing Manager

Location: Austin, TX

Reporting to: Sr. Manager, Lifecycle Marketing

About Hippo:

Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers stay ahead of problems and protect what matters most.

Today, that same tech-native approach powers our work beyond homeowners. Hippo operates as a diversified carrier platform, partnering with MGAs to deliver tailored program solutions that help them grow and deliver better customer experiences. Behind that work is a team that values ownership, curiosity, collaboration, and continuous improvement.

If you're energized by building what's next, we'd love to meet you.

About This Role:

We're looking for a Lifecycle Marketing Manager to be the connective tissue behind our lifecycle marketing programs. This role owns the operational backbone that lets our campaigns run smoothly, compliantly, and on accurate data &mdash; coordinating with Legal on approvals, managing reporting requests from stakeholders, and maintaining the health of our ESP (email/SMS/push platform) data and systems.

This role sits inside Lifecycle Marketing and is purpose-built around the operational, compliance, and data workflows that keep our campaigns running, with marketing operations and governance at its core.

About You:

You're a brand-first content marketer who knows how to turn organic growth strategy into content that actually earns attention &mdash; a storyteller who can take even the most complex topic and make it feel effortless to understand. You bring the discipline of a project manager to the creativity of a writer, hitting every deadline without ever letting quality slip. For you, voice, tone, and creative integrity aren't a checklist to clear &mdash; they're the whole point, and it shows in every piece you touch.

You write and direct copy that sounds unmistakably like Hippo, and you have the editorial instincts to dig into industry trends and shape direction that speaks to multiple audiences while still driving the business forward. You move easily between agencies, designers, product marketers, and communications teams, translating a shared vision into work that holds together across every touchpoint. You're growth-minded at your core, always looking to what the data says and using it to sharpen what comes next. And when the work has to hold up in a regulated environment &mdash; legal reviews, compliance checks, the works &mdash; you're the person who can navigate that with confidence instead of friction. 


What You'll Do:

Cross-Functional Campaign Support
<ul>
<li>Coordinate the operational logistics around campaign launches &mdash; approvals, QA checklists, data validation &mdash; without owning creative strategy or campaign timelines (that stays with the lifecycle marketing strategists/managers)</li>
</ul><ul><li>Act as the point person other teams go to when they need something from lifecycle marketing (data, reporting, compliance status), keeping the core team focused on strategy and execution</li>
</ul>
Reporting &amp; Stakeholder Requests
<ul>
<li>Own the intake and triage process for reporting and campaign requests from internal stakeholders (leadership, sales, product, finance)</li>
</ul><ul><li>Build and maintain recurring reporting workflows so standard requests are self-serve or fast to fulfill</li>
</ul><ul><li>Partner with Analytics/BI to ensure lifecycle marketing metrics are accurate, consistently defined, and audit-ready</li>
</ul><ul><li>Translate raw campaign data into clear, decision-ready summaries for non-marketing stakeholders</li>
</ul><ul><li>Keep stakeholders informed on campaign status and launch timing, providing clear, proactive updates so teams downstream (sales, CX, product, etc)</li>
</ul>
ESP &amp; Data Management
<ul>
<li>Manage day-to-day data hygiene, segmentation logic, and list management within the ESP(s) [ex. Braze, Customer.io, Iterable]</li>
</ul><ul><li>Own data governance for lifecycle marketing: suppression lists, consent/preference data, field mapping, and integration health between the ESP and upstream data sources (CRM, CDP, data warehouse)</li>
</ul><ul><li>Troubleshoot data discrepancies and system issues that affect campaign targeting or reporting accuracy</li>
</ul><ul><li>Maintain documentation of data schemas, naming conventions, and workflows so the system stays auditable and scalable</li>
</ul>
Legal &amp; Compliance Coordination
<ul>
<li>Serve as the primary liaison between Lifecycle Marketing, Content and Legal/Compliance for campaign reviews, approvals, and sign-offs</li>
</ul><ul><li>Track copy and content review requests through to resolution, ensuring nothing stalls in the queue and deadlines are met</li>
</ul><ul><li>Maintain a clear record of approved language, disclosures, and compliance requirements so the team isn't re-litigating the same questions campaign after campaign</li>
</ul><ul><li>Flag regulatory or compliance risk areas proactively (ex. TCPA, CAN-SPAM, CCPA/state privacy law considerations) before they become blockers</li>
</ul>
Must Haves:
<ul>
<li>3-5 years in marketing operations, lifecycle/CRM marketing, or a similar hybrid marketing + data/compliance role</li>
</ul><ul><li>Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.)</li>
</ul><ul><li>Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice</li>
</ul><ul><li>Strong data literacy &mdash; comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards</li>
</ul><ul><li>Excellent organizational instincts, eagerly applied to marketing operations and governance</li>
</ul><ul><li>Clear, low-ego communicator who can manage multiple stakeholder requests without dropping details</li>
</ul>
Benefits and Perks

Hippo treats its team members with the same level of dedication and care as we do our customers, which is why we're fortunate to provide all of our Hippos with:
<ul>
<li>Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental &amp; vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short &amp; long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).</li>
</ul><ul><li>Equity - This position is eligible for equity compensation.</li>
</ul><ul><li>Training and Career Growth - Training and internal career growth opportunities.</li>
</ul><ul><li>Flexible Time Off - You know when and how you should recharge.</li>
</ul><ul><li>Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers.</li>
<li>Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees.</li>
</ul>
Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Hippo's applicants are considered solely based on their qualifications, without regard to an applicant's disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo's People Team to make the need for an accommodation known.<div> 
Hippo CCPA</div></div>

Jotun Group

<div>SUMMARY OF THE ROLE
We're looking for a Marketing Manager who can lead the development and execution of marketing strategies that enhance brand presence, drive sales growth, and expand market share in the decorative and protective paint segments.
 
This role demands strong market insight, strategic leadership, and the ability to align marketing initiatives with overall business objectives. 
 
This role is based in Muscat, Oman, reporting directly to the General Manager and will be a part of Jotun Oman management team.
Responsibilities:<ul><li>
Develop and implement marketing strategies with the Sales Manager to ensure strong brand and product positioning in the local market.</li><li>
Drive regional segment marketing plans locally to achieve growth and profitability targets.</li><li>
Lead and manage the marketing team, setting clear goals, coaching, and monitoring performance.</li><li>
Plan and execute marketing activities including research, product launches, advertising, and sales performance tracking.</li><li>
Collaborate on pricing and product strategies to boost market share and profitability.</li><li>
Manage budgets and brand initiatives such as promotions, events, and campaigns to enhance Jotun&rsquo;s image and market presence.</li></ul>
WHAT WE ARE LOOKING FOR AND WHAT WE OFFER
We are looking for:
<ul><li>7+ years' experience in B2B and B2C marketing, brand management, and product marketing.</li><li>
Bachelor's degree in marketing, business administration, communications, or a related field.</li><li>
People management experience is required</li></ul>
Competencies we look for:<ul><li>
Develops an ambitious but realistic business vision and translates it into a workable strategy.</li><li>
Identifies and seizes commercial opportunities; has a strong positive impact on business growth and profitability.</li><li>
Makes an impact; convinces and persuades others; promotes plans and ideas successfully</li><li>
Provides team with a clear sense of direction, inspires and coordinates others and keeps them focused on objectives.</li><li>
Understands the organization's informal rules and structures and utilizes political processes effectively to get things done</li><li>
Produces fresh and imaginative ideas and solutions; breaks away from tradition; promotes change and novelty</li></ul>
What we offer:
<ul><li>Competitive compensation and benefits</li><li>
Continuous learning opportunities and training activities through on-the-job training and our in-house learning Jotun Academy.</li><li>
Career development opportunities across multiple disciplines and geographies</li><li>
Leaders who focus on engaging and enabling their team, proven by consistently high employee feedback scores</li><li>
A supportive and inclusive company culture where you can be your authentic self</li><li>
A focus on having fun together through team buildings and social activities</li></ul> 
POSITION INFORMATION
Company:
Jotun Paints Co. L.L.C. 
Contract Type:
Regular
Time Type:
Full time
CLOSING DATE (dd.mm.yyyy):
07.08.2026
WHO WE ARE
Jotun&rsquo;s story in the MEIA region (Middle East, India and Africa) began in 1962, and has grown to include 18 legal entities committed to achieving success and growth of the Jotun Group. Throughout our history, we have focused on providing our employees with meaningful and challenging work, rewarding them through continued learning and development, underpinned by our values of Loyalty, Care, Respect and Boldness.
Jotun Paints Co. L.L.C., established in 1985, is one of the key markets within the MEIA region. With a production facility, 2 warehouses in Muscat and Salalah, and more than 180 employees, we aim to further strengthen Jotun&rsquo;s position in Oman through ambitious market growth plans that focus on innovation, efficiency and profitability.
Visit our Career Page to know more about life at Jotun.
Jotun&rsquo;s company culture welcomes and values differences in people. Our more than 10,200 employees on all continents represent 90 nationalities, four generations and diversity of professions, gender, abilities, ethnicities, beliefs, cultures etc. We are committed to represent the societies we operate in, promoting equality, equity and zero-tolerance for discrimination.
If you are applying to a position and require any additional support in the interview process, please let us know how we can accommodate this.
If you think that this role is what you could be doing next, apply now!</div>

Marketing Manager

Phillips Corporation

<div>Phillips Advanced Manufacturing Solutions (AMS) is seeking a strategic and results-driven Strategic Marketing Manager to own and execute our comprehensive marketing strategy, ensuring marketing directly drives revenue growth, robust pipeline development, and market expansion. In this pivotal role, you will act as the crucial bridge between our sales, technical engineering, and corporate marketing teams, translating complex, cutting-edge advanced manufacturing technologies into compelling, market-facing messaging and high-impact campaigns across commercial, federal, and education markets. You will take complete ownership of defining our market positioning, driving integrated multi-channel digital strategies, leading public relations and thought leadership initiatives, and managing project budgets and timelines to ensure initiatives are delivered on schedule.
To excel in this position, you will work hand-in-hand with Sales leadership to align marketing efforts with pipeline priorities, oversee the creation of high-converting sales enablement materials, and leverage advanced tools like Dynamics 365 and Power BI to drive data-informed decision-making. By establishing measurable KPIs and analyzing campaign performance alongside competitive market trends, you will continuously optimize our return on investment and brand visibility. We are looking for a collaborative professional with a proven B2B background in advanced manufacturing, technology, or industrial sectors who can seamlessly bridge the gap between technical teams and commercial success.
If you're ready to join a dynamic team and make a real impact, we want to hear from you. The expected pay range for a qualified person in this role is between $125,000.00 and $140,000.00 annually. If you have a different suggestion, please mention it in your application.
Please apply at https://apply.workable.com/phillips-corporation/
 Phillips Corporation is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Phillips Corporation is an E-Verify participant.</div>

Strategic Marketing Manager

Food Source International

<div><h4 class="jobSectionHeader">Role Overview</h4>
The Marketing Manager will lead and execute marketing strategies across multiple businesses within The Food Source umbrella. This role is hands-on and highly collaborative, supporting B2B sales, R&amp;D, and leadership teams in a technical food ingredient environment. This role is critical to improving brand consistency, sales enablement, lead generation, and go-to-market effectiveness across multiple operating entities.
<h4 class="jobSectionHeader">
Success in This Role Looks Like:</h4><ul><li>
Sales teams consistently use and trust marketing materials.</li><li>
Marketing assets clearly communicate technical capabilities and customer value.</li><li>
Marketing execution scales as the business grows.</li><li>
Marketing assets deliver the clear message, consistent with the tone and voice of the brand.</li><li>
Leadership and sales see marketing as a strategic and operational partner.</li></ul><h4 class="jobSectionHeader">
Key Responsibilities</h4><ul><li>
Marketing Strategy &amp; Brand Management</li><li>
Develop and manage B2B marketing strategies across multiple Food Source businesses.</li><li>
Maintain consistent brand positioning while supporting distinct business units and service lines.</li><li>
Translate technical capabilities into clear customerfacing value propositions.</li><li>
Partner with leadership, sales, R&amp;D, and operations to align marketing priorities with commercial goals.</li><li>
Support internal needs with creative marketing requirements, such as recruiting, employee engagement, and morale.</li><li>
Oversee the marketing functions of a small support team, including those with marketing responsibilities as a portion of their role, as well as those still developing the marketing acumen.</li></ul><h4 class="jobSectionHeader">
Marketing Production &amp; Execution</h4><h4 class="jobSectionHeader">
Manage day-to-day marketing production activities including:</h4><ul><li>
Design and creation of sales and marketing materials</li><li>
PowerPoint presentations (sales decks, customer presentations, internal training)</li><li>
Product demonstration support materials</li><li>
Promotional items and branded collateral</li><li>
Coordinate with internal teams and external vendors (designers, printers, agencies).</li><li>
Website maintenance and updates.</li><li>
Ensure projects are delivered on time, on budget, and aligned with brand standards.</li><li>
Own asset organization, version control, and accessibility for sales teams.</li><li>
Coordinate management of assets and inventory.</li></ul>
Sales Enablement &amp; Customer Support
<ul><li>
Develop tools and materials that directly support sales conversations.</li><li>
Collaborate with sales to identify material gaps and improve close rates.</li><li>
Support product launches, customer visits, and trade events.</li><li>
Ensure marketing assets are practical, technical, and easy for sales teams to deploy.</li></ul>
Planning, Workflow &amp; Project Management
<ul><li>
Manage marketing calendars, project timelines, and priorities across businesses.</li><li>
Balance multiple workstreams and business needs without losing execution quality.</li><li>
Continuously improve marketing workflows and vendor relationships.</li></ul>
Key Performance Indicators (KPIs)
<h4 class="jobSectionHeader">
Sales Enablement Impact</h4><ul><li>
Adoption and usage of marketing materials by sales teams</li><li>
Sales feedback on material effectiveness</li><li>
Reduction in custom/oneoff material requests</li></ul><h4 class="jobSectionHeader">
Delivery &amp; Execution</h4><ul><li>
Ontime completion of marketing projects</li><li>
Budget adherence for marketing production and promotional spend</li><li>
Cycle time from request to delivery</li></ul><h4 class="jobSectionHeader">
Brand Consistency &amp; Quality</h4><ul><li>
Consistency of messaging across businesses and materials</li><li>
Quality and clarity of technicaltocommercial translation</li><li>
Stakeholder satisfaction scores (sales, R&amp;D, leadership)</li></ul><h4 class="jobSectionHeader">
Efficiency &amp; Scalability</h4><ul><li>
Improved reuse of marketing assets across brands</li><li>
Vendor cost efficiency and performance</li><li>
Improved internal workflows and reduced rework</li></ul><h4 class="jobSectionHeader">
Qualifications</h4><ul><li>
5+ years of B2B marketing experience, preferably in food or technical services.</li><li>
Strong experience supporting B2B sales organizations.</li><li>
Proven ability to manage multiple brands or business units simultaneously.</li><li>
Excellent project management and organizational skills.</li><li>
Strong PowerPoint and presentation development experience.</li><li>
Comfort working in a technical, R&amp;Ddriven environment.</li><li>
Ability to work crossfunctionally and manage multiple priorities.</li></ul>
Reports To: VP of Business Development

Supervisory responsibilities: Yes
<h4 class="jobSectionHeader">
Backup:</h4><h4 class="jobSectionHeader">
Physical Requirements:</h4><ul><li>
Work involves sitting most of the workday greater than 50% of the time. Walking and standing are required as needed.</li><li>
Typing and applying pressure with the fingers and palm required.</li><li>
The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.</li><li>
Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.</li><li>
The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.</li><li>
The ability to observe details at close range (within a few feet of the observer).</li></ul><h4 class="jobSectionHeader">
Work environment/Hours:</h4><ul><li>
The work environment: temperature, noise level, inside or outside, or other factors that will affect the person's working conditions while performing the job.</li><li>
Fulltime Office hours are typically 8:305:00pm, MondayFriday with occasional overtime.</li></ul>
Travel&mdash;percentage of travel time is expected for the position where the travel occurs, such as locally or in specific countries or states, and whether the travel is overnight.

Additional eligibility qualifications, additional requirements such as certifications, industry-specific experience and experience working with certain equipment.
<h4 class="jobSectionHeader">
Equal Employment Opportunity</h4>
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by the law.</div>

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