marketing strategy manager

NextFab

<p><b>About NextFab</b></p><p>As Philadelphia&rsquo;s leading maker collective and professional fabrication ecosystem, NextFab provides unparalleled access to industrial-grade tools, specialized training, and a robust network of creative innovators. Since our inception, we have evolved into a vital nexus for regional craftsmanship and technical advancement, empowering local entrepreneurs and artists to scale their visions. By hosting premier events and high-impact educational initiatives, we continue to champion the spirit of innovation and collaborative growth within the Philadelphia community.</p><p><b>Marketing Manager</b></p><p>NextFab is seeking a dynamic Marketing Manager to drive the growth of our business. In this role, you&rsquo;ll bridge high-level strategy with hands-on execution - managing everything from our annual marketing and sales budget and signature events, such as the Tools of the Trades Conference, to daily initiatives like email campaigns and landing pages. If you thrive on executing strategy and managing daily operations, let&rsquo;s build something great together.</p><p><b>Core ResponsibilitiesMarketing Operations &amp; Strategy Execution</b></p><ul><li><b>Strategy &amp; Budgeting:</b> Implement the marketing and sales strategy as defined by executive leadership. Manage the marketing budget in accordance with company guidelines and support the financial planning process for the department.</li><li><b>Data Analysis:</b> Maintain the marketing and sales dashboard, analyzing performance across GA4, Social, and Zoho Analytics to adjust spend and resources in real-time.</li><li><b>System Migration &amp; Management:</b> Manage the execution of marketing and sales system migration projects, including the transition of CRM and email marketing to the Zoho ecosystem and ongoing maintenance of the website infrastructure.</li></ul><p><b>Event Production &amp; Project Management</b></p><ul><li><b>Tools of the Trades (ToTs) Conference:</b> Lead project management for this multi-day event, including budget oversight, sponsorship acquisition, speaker coordination, marketing strategy, and program design.</li><li><b>Miracle on American Street Market:</b> Direct the annual holiday market, managing vendor relations, contracts, event logistics, and promotional efforts.</li><li><b>Programmatic Support:</b> Provide marketing and PR leadership for the Artisan Accelerator and community events.</li><li><b>Customer Research:</b> Design and execute the annual 'Secret Shopper' initiative, delivering actionable member insights to leadership to inform operational and marketing strategies.</li></ul><p><b>Digital Marketing</b></p><ul><li><b>Email Marketing:</b> Create segmented email campaigns for both active members and external subscribers, leading effective community engagement and lead conversions.</li><li><b>Paid Media:</b> Manage and optimize full-funnel conversion and lead campaigns across Google Ads, paid social media ads, and other paid platforms.</li><li><b>Social Media &amp; Content:</b> Direct the social media strategy focusing on Instagram and YouTube, managing internal staff and contractors to produce high-impact Reels and community-centric content.</li><li><b>Content Management: </b>Curate and oversee omnichannel content strategy, including social media, NextFab blog, and landing pages, to drive brand narrative and audience engagement.</li><li><b>SEO/GEO:</b> Drive long-term growth through search engine optimization and geographic targeting to increase brand awareness and membership tours.</li><li><b>Website Management &amp; Optimization: </b>Oversee website optimization, utilizing data-driven optimization strategies to enhance functionality, SEO, and user experience (UX).</li></ul><p><b>Sales &amp; Business Development</b></p><ul><li><b>Outbound Sales &amp; Partnerships</b>: Cultivate, secure, and manage institutional, business, and community partnerships to drive high-value revenue streams, including business engagement programs and private group events. Represent the organization at key networking events and community meetings to cultivate partnerships and increase brand awareness.</li><li><b>Inbound Sales:</b> Manage the full sales lifecycle for high-value accounts and studio spaces, building strong relationships that sustain our growth.</li><li><b>Conversion Strategy: </b>Design and execute high-conversion sales funnels. You&rsquo;ll be the bridge between marketing and sales, ensuring every lead is optimized for maximum impact on our MRR.</li><li><b>Tour Excellence:</b> Elevate our tour and onboarding process. You will lead the strategy and coordination of facility tours, ensuring every potential member has an exceptional experience that leads to conversion.</li></ul><p><b>Team &amp; Contractor Management</b></p><ul><li>Supervise Content Creator(s) and coordinate with external contractors, ensuring all marketing initiatives are executed effectively and meet brand standards.</li><li>Coordinate cross-functionally with Programming, Member Services, and Front Desk teams to ensure cohesive brand representation and operational alignment.</li><li>Perform other related duties, special projects, and strategic initiatives as assigned to support organizational objectives and business growth.</li></ul><p><b>Required QualificationsSkills and Knowledge</b></p><ul><li>Proven experience in marketing strategy and budget management.</li><li>Expertise in managing large-scale events and complex vendor/partnership relationships.</li><li>Technical proficiency in the Zoho CRM/Marketing suite (or related CRM), WordPress, MailChimp, Social Media, and automated workflow tools like Zapier.</li><li>Strong analytical background with the ability to translate data from GA4 and social analytics into actionable insights.</li><li>Excellent leadership skills with experience managing both internal staff teams and external agencies, with a proven track record of presenting high-level insights and performance metrics to executive stakeholders.</li></ul><p><b>Education and Experience</b></p><ul><li>Bachelor&rsquo;s degree in Business Administration, Marketing, or related field required; Master&rsquo;s degree preferred.</li><li>Minimum of five (5) years of marketing experience, including at least two (2) years of proven experience managing projects and coordinating team workflows.</li></ul><p><b>Physical Requirements</b></p><ul><li>Prolonged periods of sitting at a desk and working on a computer.</li><li>Must be able to lift 15 pounds at times.</li></ul><p><b>Position Details</b></p><ul><li><b>Location:</b> Philadelphia</li><li><b>Reports To:</b> President</li><li><b>Target Start Date:</b> 7/15/2026</li><li><b>Compensation Range: </b>$52,000-$60,000 + performance incentive</li></ul><p>Pay: $52,000.00 - $60,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Employee assistance program</li><li>Flexible schedule</li><li>Health insurance</li><li>Health savings account</li><li>Paid time off</li><li>Professional development assistance</li><li>Vision insurance</li></ul><p>People with a criminal record are encouraged to apply</p><p>Application Question(s):</p><ul><li>A cover letter is required for consideration.</li></ul><p>Work Location: In person</p>

Marketing Manager

First Entertainment Credit Union

<div><div><div>First Entertainment Credit Union is seeking a highly strategic and results-driven <b>Sr. Marketing Manager </b>to play a critical role in strategy design and execution for the CineFi team, a digital venture of First Entertainment. This role calls for an accomplished marketing professional who will collaborate effectively across the organization, translate business priorities into impactful marketing initiatives, and drive growth, engagement, and member value.</div><br>
<div></div>
<div>
The Sr. Marketing Manager will oversee promotional campaigns, new member acquisition offers, product and service utilization initiatives, loyalty and rewards program management, and business partnership marketing efforts for CineFi. This position also supports the CineFi marketing P&amp;L, manages external marketing partners to ensure high-quality execution and alignment with strategic objectives, assesses campaign effectiveness, and develops data-informed strategies that strengthen brand awareness, deepen member engagement, and deliver measurable business outcomes.</div><br>
<div></div>
<div>
This is a full-time, remote position reporting to the SVP, Digital Innovation &amp; Transformation. The targeted salary range for this full-time position is $115,000 to $145,000 for candidates in California. The individual pay is determined by the actual work location and additional factors, including job-related skills, experience, and relevant education or training.</div><br>
<div>
</div><div><b>Responsibilities</b></div><br>
<div>
</div><ul><li>Collaborate with executive leadership and outside marketing agencies to develop and lead the CineFi marketing strategy, translating business priorities into integrated campaigns and programs that drive awareness, acquisition, engagement, and retention.</li>
<li>Own the planning and delivery of promotional campaigns across the member lifecycle, including new member offers, onboarding initiatives, product and service utilization campaigns, and retention efforts.</li>
<li>Support the CineFi marketing P&amp;L through budget planning, investment prioritization, forecasting, and performance analysis to ensure efficient allocation of resources and strong business outcomes.</li>
<li>Develop incentive strategies and targeted offers that increase new member acquisition, deepen engagement, and encourage adoption of key products and services.</li>
<li>Lead loyalty and rewards program management, including program strategy, campaign development, optimization opportunities, and measurement of business impact.</li>
<li>Identify and develop business partnership marketing opportunities that expand reach, enhance the member experience, and contribute to growth objectives.</li>
<li>Establish performance goals, monitor campaign and program results, and translate data and insights into recommendations that improve effectiveness, return on investment, and member value.</li>
<li>Design and evaluate A/B and multivariate tests across offers, audiences, creative, landing pages, and lifecycle journeys, with the ability to translate results into optimization recommendations.</li>
<li>Develop and optimize integrated digital marketing programs across paid media, email/CRM, web, social, and partnership channels. Effectively direct external partners and agencies to deliver against acquisition, engagement, retention, and product adoption goals.</li>
<li>Partner with cross-functional stakeholders to ensure marketing initiatives are strategically aligned, operationally sound, and executed with excellence.</li>
<li>Oversee external agencies, consultants, or vendors, including setting expectations, managing deliverables and timelines, reviewing work quality, evaluating performance, and ensuring alignment with strategy, budget, compliance, and business objectives.</li>
<li>Continuously evaluate market trends, member behavior, and campaign performance to identify opportunities for innovation, optimization, and sustainable growth.</li>
<li>Synthesize market trends, member behavior, and campaign data into actionable recommendations, briefs, and business cases for marketing investment decisions.</li>
<li>Perform other duties as assigned.</li></ul><br>
<div></div>
<div><b>
Requirements</b></div><br>
<div></div>
<ul>
<li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field required; advanced degree preferred.</li>
<li>At least 7 years of progressive marketing experience, including meaningful responsibility for strategy development, campaign leadership, and business performance.</li>
<li>Proficiency with digital marketing and analytics platforms such as Google Analytics, ad platform reporting tools, marketing automation/CRM systems, and dashboarding or data visualization tools.</li>
<li>Proficiency in campaign measurement, marketing analytics, attribution, and KPI reporting, including conversion, CAC, ROAS/ROI, channel performance, and funnel analysis.</li>
<li>Strong knowledge of CRM and lifecycle marketing, including segmentation, audience targeting, trigger-based campaigns, onboarding, cross-sell, retention, and re-engagement strategies.</li>
<li>Experience with go-to-market planning, promotional strategy, incentive and offer design, and performance optimization for new products, campaigns, or market launches.</li>
<li>Experience with loyalty and rewards programs, partnership marketing, influencer marketing, and content or channel strategies that support brand awareness and member acquisition is strongly preferred.</li>
<li>Working knowledge of credit union or banking products and services, applicable marketing and advertising regulations, field-of-membership requirements, and the integration of compliance considerations into campaign planning and execution preferred.</li>
<li>Clear written and verbal communication skills sufficient to develop briefs, present results, and align stakeholders on strategy, priorities, and performance.</li>
<li>Ability to travel as needed for meetings, events, partner engagements, and other business-related activities.</li>
<li>Ability to lift and carry marketing materials or other items weighing up to 25 pounds on an occasional basis.</li>
</ul>
</div><p>First Entertainment Credit Union does not utilize artificial intelligence (AI) tools in any part of the hiring process. This includes reviewing applications, analyzing resumes, or evaluating candidate responses. All hiring decisions are made exclusively by our hiring teams, in compliance with applicable employment laws and regulations to ensure fairness, transparency, and equal opportunity.</p></div>

Sr. Marketing Manager

FINFROCK

<div><h3 class="jobSectionHeader"><b>Description</b></h3><div><br>
FINFROCK is seeking a Strategic Marketing Manager to lead the planning, development, and execution of marketing initiatives that strengthen brand awareness, support recruiting efforts, generate top-of-funnel opportunities, and position FINFROCK as a leader in the design-build and precast construction industry.<br>
</div><div>This role is ideal for a marketing professional with experience in architecture, engineering, construction (AEC), commercial real estate, manufacturing, or other professional services industries. The successful candidate will combine strategic thinking with strong writing and communication skills to help tell FINFROCK's story across digital, print, public relations, and community engagement channels.<br>
</div><div>Reporting to the Executive VP of Marketing, the Strategic Marketing Manager will provide leadership and direction to a talented internal marketing team while serving as a strategic advisor to leadership on branding, messaging, communications, and market positioning.<br>
<br>
This role is focused on brand building, communications, public relations, recruiting marketing, and market awareness. It does not manage proposals, pursuit marketing, or business development activities.</div><h3 class="jobSectionHeader"><b><br>
Duties &amp; Responsibilities</b></h3><div><b><br>
Strategic Marketing Leadership</b></div><ul>
<li>Lead integrated marketing campaigns that support brand awareness, recruiting, workforce development, community engagement, and lead generation initiatives.</li>
<li>Identify opportunities to strengthen FINFROCK's market position and visibility within the construction and development industries.</li>
<li>Collaborate with executive leadership to establish marketing priorities and communication strategies.</li>
</ul><div><b>Content Strategy &amp; Communications</b></div><ul>
<li>Serve as the lead writer and editor for high-profile marketing and communication initiatives.</li>
<li>Write and edit:<ul>
<li>Press releases</li>
<li>Customer newsletters</li>
<li>Executive communications</li>
<li>Industry articles</li>
<li>Case studies</li>
<li>Award submissions</li>
<li>Advertising campaigns</li>
<li>Recruiting campaigns</li>
<li>Presentation materials</li>
</ul></li><li>Interview subject matter experts and transform technical concepts into compelling, audience-focused messaging.</li>
<li>Maintain consistency in brand voice and messaging across all channels.</li>
</ul><div><b>Public Relations &amp; Brand Awareness</b></div><ul>
<li>Develop and execute public relations strategies that increase brand visibility.</li>
<li>Support visibility through articles, presentations, and industry engagement.</li>
</ul><div><b>Team Leadership</b></div><ul>
<li>Provide leadership, coaching, and project direction to marketing team members.</li>
<li>Manage marketing priorities, project workflows, and content calendars.</li>
<li>Ensure marketing efforts align with brand standards and strategic objectives.</li>
<li>Foster collaboration and professional growth within the team.</li>
</ul><div><b>Digital Marketing &amp; Campaign Development</b></div><ul>
<li>Partner with internal resources to develop multi-channel campaigns that support company objectives.</li>
<li>Guide content strategy across social media, website, email marketing, video, and digital advertising platforms.</li>
</ul><div><b>Community &amp; Industry Engagement</b></div><ul>
<li>Represent FINFROCK at industry events, association meetings, and community organizations.</li>
<li>Develop presentations and marketing materials for community and industry audiences.</li>
<li>Help strengthen FINFROCK's reputation as an employer of choice and trusted industry leader.</li></ul><br>
<h3 class="jobSectionHeader"><b>
Qualifications</b></h3><div><b><br>
Required</b></div><ul>
<li>Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or related field.</li>
<li>7+ years of progressive B2B marketing experience.</li>
<li>Experience leading marketing projects, campaigns, and teams.</li>
<li>Exceptional writing, editing, and storytelling skills.</li>
<li>Strong presentation and public speaking abilities.</li>
<li>Experience managing multiple projects and priorities in a fast-paced environment.</li>
</ul><div><b>Preferred</b></div><ul>
<li>Experience in architecture, engineering, construction (AEC), commercial real estate, manufacturing, or professional services marketing.</li>
<li>Experience with HubSpot, Microsoft Dynamics, Canva, Trello</li></ul><br>
<h3 class="jobSectionHeader"><b>
Benefits</b></h3><br>
<ul>
<li>
401K Plan &ndash; Typically we match 100% of Employee contributions up to 15% of your base salary so you can relax and retire one day.</li>
<li>100% employer-paid health insurance for employee and contribution toward &ldquo;family&rdquo; coverage</li>
<li>Life insurance</li>
<li>Short-term and long-term disability insurance</li>
<li>Generous paid time off program</li></ul><br>
<h3 class="jobSectionHeader"><b>
About FINFROCK</b></h3><div>
FINFROCK is Central Florida's #1 Design-Builder and a one-stop shop to get the building you want.<br>
<br>
With in-house architects, engineers, manufacturing, and construction professionals all working together under one roof, we lower project costs, accelerate schedules and greatly reduce a client&rsquo;s overall building risk. Everything from initial architecture planning to final building acceptance, we serve as the single source of responsibility for a project from start to finish.<br>
<br>
Our award winning track record includes delivering buildings, structured parking, hotels, and mixed-use residential complexes as complete, finished products&mdash;not just a series of services.<br>
<br>
<b>Legal</b>
</div><div>Along with your resume, please include your salary requirements. Drug-Free Work Place; Equal Employment Opportunity Employer; Nicotine-Free Employer. No phone calls or recruiters please.</div></div>

Strategic Marketing Manager

Alzheimer's Foundation of America

<div><p><b>AFA History:</b> AFA was founded in 2002 by a family caregiver to ensure families affected by Alzheimer&rsquo;s disease always had a place to turn for guidance, support, and services.</p><p></p><p><b><br>
AFA Mission Statement:</b> The mission of the Alzheimer&rsquo;s Foundation of America (AFA) is to provide support, services and education to individuals, families and caregivers affected by Alzheimer&rsquo;s disease and related dementias nationwide, and fund research for better treatment and a cure.</p><p></p><p><b><br>
Position Summary:</b> Reporting to the Director of Development, the Development, The Manager of Strategic</p>
<p>
Marketing and Fundraising<br>
will report to the Director of Development and be responsible for driving the organization&rsquo;s fundraising growth through donor acquisition, digital marketing, and direct response fundraising. The role oversees fundraising strategy and performance across multiple channels, while leveraging data and analytics to optimize results. This role is ideal for a strategic thinker who excels at multitasking and collaboration.</p><br>
<p></p>
<p>
The Development Manager partners cross-functionally to implement strategies for donor relationship management&mdash;including identification, cultivation, solicitation, and stewardship&mdash;to meet annual and long-term fundraising goals. This is a highly collaborative, execution-focused role that works closely with internal teams to strengthen the donor pipeline and expand AFA&rsquo;s base of support.</p><br>
<p></p>
<p><b>
Responsibilities:</b></p><br>
<p></p><ul>
<li>
Develop and execute digital fundraising strategies to grow online revenue and donor acquisition.</li>
<li>Manage direct response fundraising campaigns across digital, direct mail, and multi-channel platforms.</li>
<li>Oversee strategy related to Google Ads, paid search, retargeting, and digital engagement initiatives.</li>
<li>Optimize donation pathways, website conversion rates, and online donor experiences.</li>
<li>Analyze fundraising performance, donor trends, and campaign results to inform strategy.</li>
<li>Identify, research, and cultivate major donor prospects and high-value supporters.</li>
<li>Manage donor portfolios, stewardship activities, solicitations, and relationship-building efforts.</li>
<li>Prepare fundraising reports, donor communications, and board-facing materials while supporting revenue forecasting and pipeline growth.</li>
<li>Plan and execute fundraising events, stewardship events, and donor engagement initiatives.</li>
<li>Collaborate cross-functionally to support fundraising goals.</li></ul><br>
<p></p>
<p><b>
Qualifications:</b></p><br>
<p></p><ul>
<li>
Minimum 5 years of experience in digital marketing and digital fundraising required</li>
<li>Bachelor&rsquo;s degree required</li>
<li>Expertise in direct response fundraising and Google Ads strategy</li>
<li>Experience with donor acquisition and direct mail fundraising</li>
<li>Proven ability to use data to inform decision-making on strategy</li>
<li>Independent worker with strong communication and collaboration skills</li>
<li>Adaptable, proactive, and comfortable working in a fast-paced, small nonprofit environment</li>
<li>Experience working for a health-related nonprofit with knowledge of current healthcare advertising and fundraising compliance restrictions a plus</li>
</ul><ul><li>Commitment to AFA&rsquo;s mission and values.</li></ul></div>

Strategic Marketing & Fundraising Manager

GCM / Gofer Parts / Total Service Solutions

<p><b>Marketing &amp; Demand Generation ManagerSummary/Objective</b>The Marketing &amp; Demand Generation Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer engagement, lead generation, and revenue growth for both Total Service Solutions (TSS) and Gofer Parts. Reporting to the Director of Sales &amp; Commercial Strategy, this role partners closely with commercial leadership and cross-functional teams to align marketing strategies with business objectives and support the organization&rsquo;s growth initiatives.This position plays a key role in advancing commercial performance through integrated marketing campaigns, digital marketing programs, sales enablement resources, content development, trade show and event management, OEM and channel partner support, and brand stewardship. The role supports the organization&rsquo;s growth strategy by creating and executing marketing programs that strengthen market presence, generate demand, and drive customer acquisition and retention.</p><p><b>Essential Functions</b>Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</p><ul><li>Develop, coordinate, and execute marketing strategies aligned with organizational growth objectives.</li><li>Plan and manage B2B demand generation campaigns designed to generate qualified leads and support sales pipeline development.</li><li>Create and maintain sales enablement materials including presentations, proposals, case studies, product literature, customer success stories, and industry-specific messaging.</li><li>Support national account initiatives, OEM partnerships, robotics partnerships, and other strategic channel marketing programs.</li><li>Develop and manage content for email marketing campaigns, social media platforms, thought leadership initiatives, promotional materials, and other marketing communications.</li><li>Maintain brand standards and ensure consistency across all internal and external communications and marketing materials.</li><li>Collaborate with internal and external marketing, SEO, and analytics resources to optimize digital marketing effectiveness and campaign performance.</li><li>Manage CRM-integrated marketing initiatives and monitor lead generation, conversion metrics, customer engagement, and return on investment through ongoing reporting and analysis.</li><li>Build reports and provide recommendations regarding campaign effectiveness, marketing performance, and growth opportunities.</li><li>Coordinate trade show participation, customer events, industry conferences, sponsorships, and promotional activities.</li><li>Manage relationships with external vendors, agencies, designers, printers, and marketing partners to ensure quality deliverables and alignment with company objectives.</li><li>Assist with marketing budget planning and management, including campaign expenditures and vendor costs.</li><li>Maintain knowledge of emerging marketing technologies, industry trends, competitive activity, and best practices.</li><li>Perform other related duties and assignments as required.</li></ul><p><b>Competencies</b></p><ul><li>Communication Proficiency.</li><li>Customer/Client Focus.</li><li>Flexibility and Ability to Multitask.</li><li>Organizational Skills.</li><li>Teamwork Orientation.</li><li>Technical Capacity.</li><li>Creativity and Project Management Skills.</li><li>Analytical and Problem-Solving Skills.</li><li>Thoroughness and Attention to Detail.</li><li>Time Management and Self-Motivation.</li><li>Strategic Thinking and Business Acumen.</li></ul><p><b>Supervisory Responsibility</b>This position currently does not have direct reports but is responsible for coordinating marketing initiatives and collaborating with internal teams and external marketing partners to support the organization's marketing objectives and continued growth.<b>Work Environment</b>This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and other office technology. Occasional travel may be required for trade shows, customer events, meetings, and industry conferences.</p><p><b>Position Type and Expected Hours of Work</b>This is a full-time position. Days and hours of work are Monday through Friday; 9:00 a.m. to 5:30 p.m. Occasional evening and weekend work may be required as job duties demand.</p><p><b>Travel</b>No travel is expected for this position except for special projects or trade show events when needed.</p><p><b>Required Education and Experience</b></p><ul><li>Bachelor's degree in Marketing, Communications, Business, or a related field.</li><li>Minimum of 5 years of progressive marketing experience, preferably within B2B, industrial, commercial services, manufacturing, distribution, or related industries.</li><li>Experience developing and executing multi-channel marketing campaigns.</li><li>Experience managing trade shows, events, and customer-facing marketing initiatives.</li><li>Experience working with CRM systems and marketing automation platforms.</li></ul><p><b>Knowledge, Skills, and Abilities</b></p><ul><li>Strong understanding of B2B marketing strategy, demand generation, and customer engagement.</li><li>Experience with CRM platforms such as Salesforce and marketing automation tools.</li><li>Knowledge of digital marketing, email marketing, social media marketing, SEO/SEM concepts, and campaign analytics.</li><li>Strong analytical skills with the ability to interpret data and make data-driven recommendations.</li><li>Excellent written, verbal, and presentation communication skills.</li><li>Proficiency in Microsoft Office, particularly PowerPoint and Excel.</li><li>Experience with Adobe Creative Suite or similar creative tools preferred.</li><li>Strong organizational, project management, and problem-solving skills.</li><li>Ability to manage multiple priorities and meet deadlines in a fast-paced environment.</li><li>Ability to build collaborative relationships across departments and with external partners.</li></ul><p><b>Other Duties</b>Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.</p><p>Pay: $70,000.00 - $80,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee assistance program</li><li>Flexible schedule</li><li>Flexible spending account</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Retirement plan</li><li>Vision insurance</li></ul><p>People with a criminal record are encouraged to apply</p><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Experience:</p><ul><li>progressive marketing: 5 years (Required)</li></ul><p>Ability to Commute:</p><ul><li>Blackwood, NJ 08012 (Required)</li></ul><p>Willingness to travel:</p><ul><li>25% (Preferred)</li></ul><p>Work Location: Hybrid remote in Blackwood, NJ 08012</p>

Marketing & Demand Generation Manager

savola

<div><p><b>Key Accountabilities:-
</b></p><ul><li><b>Day-to-day Operations:
</b></li>Manages the day-to-day operations of Trade Marketing to ensure that work processes are implemented as designed and comply with established policies, processes, and procedures.<br>
<li>
</li></ul><p></p><ul><li><b>Communications between Sales &amp; Marketing
</b></li>Coordinates Sales &amp; Marketing meetings and communications by arranging meeting schedules, ways of communication to ensure full alignment between both departments. Ensure Sales Managers' acknowledgment of trade marketing activities by establishing regular Communication with sales managers to get their alignment and support.<br>
<li>
</li></ul><p></p><ul><li><b>Implementing Trade Marketing activities
</b></li></ul><p>Develop and implement monthly trade activities for priority trade channels to meet brand volume share and profit objectives, in conjunction with marketing, and conduct post-evaluation of activities&rsquo; deliverables against set KPI&rsquo;s.<br>
</p><p></p><ul><li><b>Point of Sale Material development and deployment
</b></li></ul><p>Manage POSM development and deployment by communicating and following up with Sales managers, Marketing, Purchasing, and logistics departments to ensure POSM is delivered on time and deployed with maximum impact.
</p><ul><li><b>Market Visits
</b></li></ul><p>Monitors trade activities by conducting regular market visits to get proof of performance and report back execution standards &amp; conducting random market visits to ensure Savola visibility standards are implemented effectively and efficiently.
</p><ul><li><b>Brand Competitiveness
</b></li></ul><p>Ensure consistent competitiveness of brand mix by analyzing the competitor activities of retail and commodity and suggest suitable actions, in order to maintain brand volume, hence, market share.
</p><ul><li><b>Demand forecast cycle
</b></li></ul><p>Play a key role in the demand forecast cycle by developing a standardized process, including communication format, submission timing, and revision/ corrective actions to achieve agreed targets.
</p><ul><li><b>Pricing strategy
</b></li></ul><p>Develop pricing strategy per Category/Brand/SKU, and per channel, in conjunction with NSMs, Marketing, and Finance, by continuous update to supply cost and competition/market price changes to ensure sustainability of PASTA competitive pricing positioning all the time.
</p><ul><li><b>Projects
</b></li></ul><p>Conducts a price analysis project across all trade channels by communicating with Sales Managers to get guidelines and recommendations for the pricing strategy.
</p><p>Supervise the implementation of projects to ensure that the project cycle is completed, meeting agreed project parameters (cost budget, timelines, scope, and quality), standards, and objectives.
</p><p>Ensure trade marketing activities excellence of execution by tracking, following up, and reporting on activities execution to ensure activities objectives are met on target.<br>
</p><p></p><ul><li><b>In-store advertising materials
</b></li></ul><p>Manage the development, production, and installation of in-store advertising materials, according to category/ brand strategy, in order to maximize the awareness, standing, and imagery of strategic brands in the priority trade channels within budget and on time.
</p><p><b>Trade Marketing Development / Continuous Improvement
</b></p><ul><li>Identify market, channel/category/brands, and account weaknesses/opportunities and develop priorities by collating and analyzing data from trade marketing reports, research, retail audits, and customer/account sales in order to provide recommendations and solutions to further enhance trade marketing performance.
</li><li>Contributes to the identification of opportunities for continuous improvement of systems, processes, and practices, taking into account &lsquo;international best practice&rsquo;, improvement of business processes, cost reduction, and productivity improvement.
</li></ul><p><b>Support distributors growth/targets
</b></p><ul><li>Drive distributor sales volume growth and achievement of distribution targets by developing an appropriate channel strategy in conjunction with NSMs to achieve volume, revenue, and profitability targets across local channels, category/brands.</li></ul></div>

Trade Marketing Manager

Origin

<div><h1 class="jobSectionHeader"><b>Be part of the movement that&rsquo;s redefining women&rsquo;s healthcare</b></h1><p></p><p><b>
At Origin, working with us isn&rsquo;t just a job&mdash;it&rsquo;s a chance to transform the way care is delivered to women. Every day, we&rsquo;re building a company that&rsquo;s elevating the standard of care for thousands now, with our sights set on reaching millions in the future.</b></p><p>
This past year, we partnered tirelessly with insurance companies to break down barriers to care. As a result, we&rsquo;re now in-network for over 50 million people nationwide, making pelvic floor and whole-body physical therapy more accessible and affordable than ever before. It&rsquo;s a milestone we&rsquo;re incredibly proud of, and it&rsquo;s just the beginning.</p><p>
If you share our passion for creating accessible, life-changing care, we&rsquo;d love to have you on our team. Together, we can continue making a difference for those who need it most.</p><p>
Here&rsquo;s what you can expect when you join us.</p><p></p><p><b><br>
What We Offer</b></p><p></p><p><b>
Comprehensive Benefits to Support You, Every Step of the Way</b></p><p>
At Origin, we prioritize your health, well-being, and professional growth. Our full-time benefits are designed to empower you through every stage of life, including:</p><ul><li><b>
Premium Healthcare Coverage</b>: Employer-paid health reimbursement account covering in-network medical expenses like prescriptions, copays, and deductibles. Plus, excellent dental and vision insurance.</li><li><b>
Financial Security: </b>A 401(k) plan with employer matching (after 1 year of employment) and student loan payment support</li><li><b>
Generous Paid Time Off:</b> PTO, 9 paid holidays, and additional wellness days to help you recharge and maintain work-life balance.</li><li><b>
Parental &amp; Family Support:</b> Paid parental leave.</li><li><b>
Continuing Education Stipends</b> to make those dream classes and conferences affordable.</li><li><b>
Stock Options</b>: Share in Origin&rsquo;s long-term success as you grow your career with us.</li></ul><p>
At Origin, we believe in caring for the caregivers and redefining what it means to support your career and well-being.</p><h2 class="jobSectionHeader"><b>
About the Role</b></h2><p></p><p>
We're looking for a Lifecycle Marketing Manager to own and optimize the patient journey across email, SMS, push, and other CRM channels.</p><p>
Reporting to the Head of Growth Marketing and working closely with the Marketing, Product, and Experience teams, you'll build, launch, and improve lifecycle programs that drive activation, conversion, retention, reactivation, and lifetime value across Origin's care offerings and digital products. You'll play a key role in shaping the patient experience for On-Track, Origin's subscription-based care program, helping patients stay engaged, achieve their goals, and realize ongoing value from their Origin experience.</p><p>
This role is ideal for a marketer who loves building lifecycle systems that drive measurable business impact. You're excited to design customer journeys, develop segmentation and personalization strategies, build campaigns in Iterable, analyze performance data, and continuously test new ways to improve engagement, retention, and lifetime value.</p><p>
You'll have a direct impact on Origin's growth by helping more patients discover care, stay engaged in treatment, and continue their health journey with us over time.</p><h2 class="jobSectionHeader"><b>
What You'll Do</b></h2><p></p><p><b>
Design &amp; Optimize the Patient Journey</b></p><ul><li>
Design lifecycle strategies that improve patient signup, onboarding, visit utilization, engagement, retention, reactivation, and lifetime value</li><li>
Develop customer journey maps, segmentation strategies, and personalized experiences across key stages of the patient lifecycle</li><li>
Create nurture programs that help prospective patients understand the value of care and take action</li><li>
Partner with Product, Clinical, and Operations teams to develop lifecycle programs that improve patient engagement, care adherence, retention, renewal, and long-term value across Origin's care offerings, including OnTrack</li><li>
Identify friction points and growth opportunities across the patient journey to improve care utilization, satisfaction, and long-term value</li></ul><h3 class="jobSectionHeader"><b>
Build &amp; Execute Lifecycle Campaigns</b></h3><ul><li>
Build, launch, and optimize automated lifecycle journeys across email, SMS, and future patient engagement channels in Iterable</li><li>
Manage one-off campaigns, newsletters, promotional sends, operational communications, and product announcements</li><li>
Build and operationalize personalized campaigns and targeting strategies that create more relevant patient experiences</li><li>
Maintain journey logic, audience rules, suppression frameworks, QA processes, and campaign documentation</li><li>
Ensure all communications are on-brand, patient-centered, and aligned with clinical and compliance requirements</li></ul><h3 class="jobSectionHeader"><b>
Test, Learn &amp; Optimize</b></h3><ul><li>
Develop and execute A/B tests across messaging, creative, timing, offers, channel mix, and audience segments</li><li>
Analyze campaign performance and translate insights into actionable recommendations</li><li>
Monitor and report on lifecycle KPIs, including engagement, conversion, retention, reactivation, and revenue contribution</li><li>
Document campaign changes, test results, and key learnings to build institutional knowledge and inform future lifecycle strategy</li><li>
Communicate performance insights, program updates, and lifecycle recommendations to cross-functional stakeholders</li></ul><h3 class="jobSectionHeader"><b>
Partner Across the Business</b></h3><ul><li>
Collaborate with Product, Experience, Clinical, Operations, and Growth teams to support launches, new services, clinic openings, and strategic initiatives</li><li>
Translate complex healthcare topics into clear, approachable, patient-friendly communications</li><li>
Incorporate patient feedback, behavioral insights, and business priorities into lifecycle strategy</li><li>
Help ensure major product launches and business initiatives have thoughtful communication plans and measurable success criteria</li></ul><h1 class="jobSectionHeader"><b>
What Makes Us Different</b></h1><p></p><p>
While each position may demand distinct skills and qualifications, we operate as a unified team, driven by our shared core values. At Origin, we're all about creating a safe and supportive haven within our community. We&rsquo;re a growing team of hardworking and passionate individuals who integrate the following values into our everyday practices:</p><ul><li>
Own it. We show up with our best work. We&rsquo;re creative, focused, proactive, and get the details right.</li><li>
Go big. We have a big vision for women&rsquo;s health and are energized by our potential impact. We act with urgency, yet remember it&rsquo;s a long game.</li><li>
Stretch. Growth can be uncomfortable and progress isn&rsquo;t always linear. We create a safe space for honest learning, taking risk, and understanding failure.</li><li>
Be generous. We&rsquo;re kind, high integrity, and assume the best. We celebrate wins and build each other up.</li></ul><p></p><p><br>
About you</p><p></p><ul><li>
3&ndash;5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing</li><li>
Hands-on experience building and optimizing automated journeys and campaigns in platforms such as Iterable, Braze, Klaviyo, Customer.io, HubSpot, or similar. Iterable experience is highly preferred.</li><li>
Strong understanding of email and SMS marketing best practices, including segmentation, personalization, experimentation, and deliverability</li><li>
Experience using messaging, segmentation, and personalization strategies to improve engagement and conversion across the customer journey</li><li>
Strong analytical skills and comfort working with performance data to identify opportunities and make decisions</li><li>
Experience using Google Analytics, Looker, Excel, or similar reporting tools</li><li>
Highly organized with exceptional attention to detail and a rigorous approach to QA</li><li>
Ability to thrive in a fast-paced, collaborative startup environment</li><li>
Demonstrated experience embedding AI into daily workflows to automate the routine, optimize personal efficiency, and scale team velocity.</li></ul><h1 class="jobSectionHeader"><b>
Bonus points</b></h1><p></p><ul><li>
Experience with Iterable</li><li>
Experience driving engagement, retention, and renewal programs for subscription-based, membership, or recurring-revenue products</li><li>
Experience in healthcare, women's health, telehealth, physical therapy, or wellness</li><li>
Familiarity with SQL, customer data platforms, and customer journey analytics</li><li>
Experience using AI tools to accelerate campaign creation, analysis, and workflow efficiency</li><li>
Passion for expanding access to women's healthcare</li></ul><p></p><p><br>
The compensation range for this role is $90,000 - $110,000.00 USD base salary per year plus equity.</p></div>

Lifecycle Marketing Manager

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