marketing technology manager

Viridien

<div>Viridien ( www.viridiengroup.com ) is an advanced technology, digital and Earth data company that pushes the boundaries of science for a more prosperous and sustainable future. With our ingenuity, drive and deep curiosity we discover new insights, innovations, and solutions that efficiently and responsibly resolve complex natural resource, digital, energy transition and infrastructure challenges.
Job Details
Viridien is seeking a Marketing Technology &amp; Data Manager to lead the design, optimization, and integration of our digital marketing technology ecosystem. This role ensures our martech stack supports marketing and communications strategies aligned with Viridien&rsquo;s business goals.
<h3 class="jobSectionHeader">About the Team
</h3>You&rsquo;ll join a dynamic, collaborative Marketing &amp; Communications team that partners closely with Sales, and IT. Together, we drive digital acceleration,
deliver smarter, more impactful campaigns that deepen client engagement, and elevate Viridien&rsquo;s brand across key global markets.
<h3 class="jobSectionHeader">Key Responsibilities
</h3><ul><li>Own and optimize Viridien&rsquo;s martech stack and integrations across platforms and vendors.
</li><li>Manage our marketing automation platform, including workflows for lead management and connectors with CRM- (e.g., HubSpot, Salesforce).
</li><li>Implement tagging, tracking, and multi-channel attribution frameworks (e.g., GA4, GTM, UTMs).
</li><li>Ensure compliance with data privacy regulations (e.g., GDPR) and internal / best practice data governance policies.
</li><li>Develop and drive 12-month martech roadmap and track and report on performance against KPIs.
</li><li>Mentor team members and support process standardization.
</li></ul><h3 class="jobSectionHeader">Qualifications
</h3>Required:
<ul><li>Bachelor&rsquo;s degree in marketing, communications, or related field.
</li><li>7+ years of experience in Martech, (B2B preferred).
</li><li>Hands-on experience with web CMS, marketing automation tools, analytics &amp; data visualization platforms, UX and SEO tools.
</li><li>Strong understanding of lifecycle data management, automation, multi-touch and attribution.
</li><li>Excellent project management and cross-functional collaboration skills.
</li></ul>Ready to shape the future of digital marketing at Viridien?
 
Apply now to join a team that values innovation, data-driven strategy, and collaboration.
Our Hiring Process
At Viridien, we are committed to delivering a respectful, inclusive, and transparent recruitment experience.
Due to the high volume of applications we receive, we may not be able to provide individual feedback to every applicant. Only candidates whose qualifications closely match the role criteria will be contacted for an interview. We do, however, aim to share personalized feedback with those who progress to the first round of interviews and beyond.
We are also dedicated to ensuring that our hiring process accessible to all. If you require any reasonable adjustments to fully participate in the application or interview stages, please don&rsquo;t hesitate to contact your recruiter directly.
We see things differently. Diversity fuels our innovation, we value the unique ways in which we differ, and we are committed to equal employment opportunities for all professionals.</div>

Marketing Technology & Data Manager

ThinkMarkets

<div>ThinkMarkets is a global financial technology company, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we make it available for our clients to trade the world 24-hours a day. Our mission is to bridge the gap between traders, investors, and platforms by allowing access to global markets and thousands of products thus providing our clients the ability to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms.

We are seeking a Marketing Analytics and Technology Manager to oversee the implementation and optimization of marketing technology solutions, data analysis, and revenue attribution. The role focuses on accurately measuring revenue generated from various marketing efforts and optimizing these channels for enhanced performance. The successful candidate will collaborate with marketing, finance, and product teams to gather actionable insights and develop strategies that enhance overall business outcomes.

Key Responsibilities:

Data Analysis and Insights:
<ul>
<li>Collect and analyze marketing data from various channels (paid media, social media, email, etc.) to evaluate campaign performance and customer behavior.</li>
<li>Provide insights on key metrics such as return on investment (ROI), customer acquisition costs, and lifetime value.</li>
</ul>
Revenue Tracking and Attribution:
<ul>
<li>Develop and maintain models for accurate revenue attribution across marketing touchpoints.</li>
<li>Ensure proper tracking of user journeys, conversions, and revenue through analytics platforms (e.g., Google Analytics, Mixpanel).</li>
</ul>
Analytics and Reporting:
<ul>
<li>Build and maintain dashboards to report on key performance indicators (KPIs), conversion rates, and ROI.</li>
<li>Prepare regular reports on marketing performance, revenue contributions, and actionable insights, and present them to senior management.</li>
</ul>
Data Layers and Technology Integration:
<ul>
<li>Develop and manage data layers for analytics tools like Google Tag Manager, ensuring data accuracy and consistency across platforms.</li>
<li>Configure and integrate marketing technology tools (e.g., CRM, email platforms, analytics systems) to ensure seamless data flow and accurate reporting.</li>
</ul>
Cross-functional Collaboration:
<ul>
<li>Collaborate with marketing, sales, IT, and finance teams to optimize marketing technology systems, improve tracking accuracy, and drive overall business performance.</li>
<li>Partner with finance teams to reconcile marketing expenses and revenue contributions.</li>
</ul>
Requirements:
<ul>
<li>Bachelor's degree in marketing, Data Science, Computer Science, or a related field is required.</li>
<li>3 years of experience in data analysis, marketing technology, or revenue attribution would be ideal.</li>
<li>Expertise in marketing attribution models and analytics tools such as Google Analytics, Mixpanel, and Google Tag Manager.</li>
<li>Experience with marketing technology integrations (e.g., CRM, email, and analytics platforms) and data management.</li>
<li>Strong analytical and problem-solving skills, with the ability to deliver actionable insights and optimize marketing efforts.</li>
<li>Excellent communication skills, with the ability to present findings to senior management and work collaboratively with cross-functional teams.</li></ul></div>

Marketing Analytics & Attribution Manager – FinTech | Trading | Forex

Talkiatry

Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work . At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us. We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.
 About the Role: We are seeking a Head of Marketing Technology to own, enable and transform Talkiatry’s website, lifecycle/crm, marketing data, landing page optimization systems. You will meaningfully advance our current capabilities, identifying opportunities and new technology (AI-included) to scale with Talkaitry’s growth. You will build a high-performing team, ensuring uptime, data accuracy, and governance while collaborating across functions like Growth Marketing, Product Marketing, Partnerships, Clinical Recruiting, Product, and Support.
 About Talkiatry: Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment. 60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.
 
You will: 
Marketing Technology Ownership
 Own and optimize the marketing technology stack, including tools like Webflow, Mixpanel, Iterable, Freshpaint, Osano, Tag Manager, Twilio, Mailgun, HubSpot, Snowflake, ThoughtSpot, and ServiceNow.
 Ensure system uptime, integration, and data flow between platforms to maintain a seamless marketing ecosystem.
 Serve as the primary point of contact with Technology: Owning business requirements, partnering on technical specifications, and being the source of truth to enable marketing technology
 
Website, Lifecycle, and Ad tech
 Oversee the performance and operations of the company website, ensuring high-quality user experiences through Webflow and other CMS platforms.
 Evolve our current capabilities around web measurement, testing, and compliant tracking.
 Overhaul and enhance our Lifecycle CRM tech stack. Resolve tech debt, implementation/re-implementation, and unify disparate systems
 Partner with Growth Marketing to integrate and enable external advertising vendors
 
Data Management & Governance
 Maintain data accuracy, governance, and compliance across marketing systems to ensure patient information is protected and all practices align with HIPAA regulations.
 Develop and enforce policies for regulated data handling and implement marketing data workflows that align with Talkiatry’s commitment to privacy and compliance.
 Own the implementation, documentation and maintenance of web privacy tools (Osano)
 
Cross-Functional Collaboration
 Develop detailed budgets, project timelines, and resource allocations, and ensure timely delivery within project constraints and regulatory requirements.
 Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives.
 Represent Marketing and serve as the primary point of contact with the Technology organization. You will own requirements gathering, inform technical specifications/implementation, and collaboratively groom martech priorities with Tech
 
Enhance and evolve with AI
 The leading marketing technology platform today will not be the leaders in the next 12-months. You will stay abreast to the latest development in this space and ensure our systems are AI-ready for a fast transition to emerging technologies.
 
You have: 
Bachelors degree or a relevant experience
 10+ years of experience in marketing technologies or operations with direct experience with CRM, CMS
 Familiarity in regulated industries (e.g., HIPPA compliance, GDPR best practices, etc…)
 Familiarity with HTML, CSS, Javascript and Figma
 Familiarity with SEO and Accessibility standards
 Strong project management and organizational skills
 Deep understanding of data models, segmentation, SQL, data workflows and interfaces
 Attention to detail with an analytical mind and outstanding problem-solving skills
 Outstanding communicator, collaborator and teammate
 
Why Talkiatry: 
Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
 Collaborative environment: be part of building something from the ground up at a fast-paced startup
 Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
 Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
 It all comes back to care: we’re a mental health company, and we put our team’s well-being first

Head of Marketing Technology

Intentsify

<div>
 
 
 Description:
 
 
 
 We're looking for a
 
 Marketing Operations Manager
 
 to be the architect of our marketing technology stack and customer journey. You'll play a critical role in ensuring our marketing efforts are efficient, data-driven, and seamlessly integrated with our sales processes.
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 
 Marketing Automation Ownership:
 
 Own and optimize our marketing automation platform (
 
 HubSpot
 
 ), including lead lifecycle management, nurture programs, lead scoring, routing, and integration with Salesforce.
 </li>
 <li>
 
 Lead Flow Management:
 
 Manage the flow of leads across the entire marketing and sales funnel, ensuring accurate tracking of MQLs (Marketing Qualified Leads), SALs (Sales Accepted Leads), SQLs (Sales Qualified Leads), and Closed-Won opportunities. You'll also collaborate with the Sales Operations team on routing rules and SLAs (Service Level Agreements).
 </li>
 <li>
 
 Scalable Infrastructure:
 
 Build scalable program templates, email and landing page assets, and tokens to enable efficient campaign execution across all marketing teams.
 </li>
 <li>
 
 Data Integrity &amp; Maintenance:
 
 Monitor and troubleshoot syncs between
 
 HubSpot
 
 and Salesforce, proactively identifying and resolving any data integrity issues.
 </li>
 <li>
 
 Campaign Support:
 
 Support campaign execution by managing the campaign setup, QA (Quality Assurance), and launch processes in coordination with marketing team members.
 </li>
 <li>
 
 Performance Reporting:
 
 Be the data-driven voice in the room, partnering with marketing and analytics teams to guide the development of dashboards and reports that track performance, attribution, funnel conversion, and ROI (Return on Investment).
 </li>
 <li>
 
 Best Practices &amp; Compliance:
 
 Champion best practices for database hygiene, segmentation, compliance (
 
 GDPR, CAN-SPAM, TCPA
 
 ), and naming/taxonomy conventions.
 </li>
 <li>
 
 Automation &amp; Innovation:
 
 Identify opportunities for automation and personalization, including the use of AI to enhance targeting, content delivery, and overall funnel velocity.
 </li>
 <li>
 
 Martech Leadership:
 
 Lead or support Martech projects, including tool evaluations, integrations, and the implementation of new capabilities.
 </li>
 </ul>
 
 Requirements
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 A minimum of 4 years, hands-on experience with Hubspot and Salesforce (required).
 </li>
 <li>
 Deep understanding of B2B SaaS marketing funnels, including the relationship between MQLs, pipeline, and revenue.
 </li>
 <li>
 Strong experience with lead management, routing logic, scoring models, and funnel analytics.
 </li>
 <li>
 Demonstrated ability to operationalize complex marketing strategies through scalable systems and processes.
 </li>
 <li>
 Proven success working cross-functionally with Sales, SDR, and Marketing teams.
 </li>
 <li>
 Strong project management and prioritization skills in a fast-paced, high-growth environment.
 </li>
 <li>
 Excellent written and verbal communication skills; able to distill complexity for non-technical stakeholders.
 </li>
 <li>
 Analytical mindset with the ability to turn data into actionable insights
 </li>
 <li>
 Excellent communication and collaboration skills.
 </li>
 <li>
 Ideally, you&rsquo;re located in the Greater Boston area so you can be at Intentsify HQ in Westwood, MA, 2-3 days per week with the marketing team.
 </li>
 </ul>
</div>

Marketing Operations Manager

All for One

<div>
 
 Rund 3.000 Kolleg:innen, &uuml;ber 4.000 Kund:innen &ndash; und ein gemeinsames Ziel: Unternehmen wirklich voranzubringen.
 
 
 
 
 
 Wir sind All for One &ndash; f&uuml;hrender IT-, Consulting- und Service-Provider rund um SAP, und weltweit an der Spitze, wenn es um SAP-Transformationen und Cloud-L&ouml;sungen geht. Wir kennen den Mittelstand und begleiten ihn in allen Themen, die heute wirklich z&auml;hlen: von Digitalisierung und Datennutzung &uuml;ber Cybersecurity und Employee Experience bis hin zu New Work und Nachhaltigkeit. Was uns antreibt? Der Wunsch, aus Technologie echten Fortschritt zu machen. Daf&uuml;r schaffen wir ein Umfeld, in dem du Wirkung entfalten kannst &ndash; mit Projekten, die z&auml;hlen, und Menschen, die aus Ideen echten Impact machen.
 
 
 
 
 
 One world for making it all happen.
 
 
 
 
 
 Wir suchen dich f&uuml;r unseren Standort in Istanbul (Maslak) als
 
 
 
 
 
 
 Senior Marketing Expert Automation (HubSpot) (human)
 
 
 
 
 
 
 Das macht deinen Job spannend:
 
 <ul>
 <li>
 Du bist das Herzst&uuml;ck unserer Marketing-Automatisierung und sorgst daf&uuml;r, dass HubSpot als zentrales Tool f&uuml;r Lead-Generierung, Nurturing und Kundenkommunikation optimal eingesetzt wird
 </li>
 <li>
 Du denkst Marketing-Automatisierung ganzheitlich: Strukturen schaffen, Prozesse optimieren und nachhaltige L&ouml;sungen entwickeln
 </li>
 <li>
 Du bef&auml;higst Kolleg:innen, HubSpot effektiv zu nutzen - durch Beratung, Schulungen und die Entwicklung klarer Standards und Best Practices
 </li>
 <li>
 Du testest neue Features, bewertest Add-ons und Funktionen und leitest daraus innovative Konzepte ab, wie wir HubSpot k&uuml;nftig noch effizienter nutzen k&ouml;nnen
 </li>
 <li>
 Du optimierst Schnittstellen zwischen HubSpot und anderen Systemen (z. B. SAP CRM, Webinartools, LinkedIn Sales Navigator) und stellst sicher, dass Datenqualit&auml;t und Prozesse reibungslos ineinandergreifen
 </li>
 <li>
 Du arbeitest eng mit Marketing, Sales, IT und externen Partnern zusammen, steuerst Dienstleister:innen und begleitest technische Umsetzungen bis zur erfolgreichen Einf&uuml;hrung
 </li>
 <li>
 Dabei agierst du als Product Owner f&uuml;r HubSpot: Du hast den &Uuml;berblick &uuml;ber Anforderungen, priorisierst Themen und stellst sicher, dass Business- und Technikseite optimal zusammenspielen
 </li>
 </ul>
 
 
 
 
 Das erwartet dich:
 
 <ul>
 <li>
 Ein Umfeld, das Eigeninitiative, Ownership und Gestaltungswillen wirklich sch&auml;tzt
 </li>
 <li>
 Kolleg:innen, die mitdenken, dich fordern und f&ouml;rdern - und sich auf deine Expertise verlassen
 </li>
 <li>
 Eine Kultur, in der agile Denkweise, Neugier und Experimentierfreude selbstverst&auml;ndlich sind
 </li>
 <li>
 Flexible Arbeitsmodelle - ortsunabh&auml;ngig, hybrid oder im B&uuml;ro, wie es zu dir passt
 </li>
 <li>
 Die Chance, als Treiber:in f&uuml;r Marketing-Technologie in einer f&uuml;hrenden Unternehmensgruppe echten Impact zu erzielen
 </li>
 </ul>
 
 
 
 
 Das zeichnet dich aus:
 
 <ul>
 <li>
 Mehrj&auml;hrige Erfahrung in der administrativen, technischen und konzeptionellen Betreuung von HubSpot, idealerweise in einer Enterprise-Umgebung mit mehreren Hubs - insbesondere Marketing Hub, gerne auch Sales Hub, Content Hub und Data Hub
 </li>
 <li>
 Du arbeitest strategisch und analytisch: Du entwickelst L&ouml;sungen, Konzepte und Optimierungen - statt nur Aufgaben abzuarbeiten
 </li>
 <li>
 Du beobachtest Trends und testest proaktiv neue Funktionen, leitest daraus konkrete Verbesserungsvorschl&auml;ge ab und treibst deren Umsetzung eigenst&auml;ndig voran - inklusive der Bewertung der Wirtschaftlichkeit (z. B. mittels ROI-Rechnung)
 </li>
 <li>
 Du verf&uuml;gst &uuml;ber technisches Verst&auml;ndnis im Bereich APIs, Datenmanagement, Webtechnologien und bringst idealerweise einen Entwicklungs-Background (z. B. HTML/CSS, Datenbanken, Automatisierungen) mit
 </li>
 <li>
 Kenntnisse im Bereich Schnittstellen &amp; Tools (SAP CRM, Webinartools, Content-Management, Mediatools wie AWS/ImgIX) sind ein Plus)
 </li>
 <li>
 Du kannst KPIs definieren, Dashboards entwickeln und ROI-Betrachtungen durchf&uuml;hren, um datenbasiert zu argumentieren
 </li>
 <li>
 Du bist kommunikationsstark und trittst als Berater:in und Enabler:in auf - du unterst&uuml;tzt die Fachbereiche dabei, HubSpot optimal zu nutzen, und sorgst f&uuml;r Wissensaufbau im gesamten Team
 </li>
 <li>
 Du bringst mindestens 3 - 5 Jahre Berufserfahrung im Bereich Marketing Technology/Marketing Automation mit - idealerweise erg&auml;nzt durch ein abgeschlossenes Studium (Bachelor)
 </li>
 <li>
 Du sprichst verhandlungssicheres Englisch
 </li>
 </ul>
 
 
 
 
 Interessiert? Wir freuen uns auf deine Bewerbung!
 
 
 
 
 
 Arzu Kilic
 
 
 Expert Talent Acquisition
 
 
 Arzu.Kilic@all-for-one.com
 
</div>

Senior Marketing Expert Automation (HubSpot) (human)

Freedom Mortgage

<div>Summary:
The MarTech and CRO Manager is a highly analytical and technically proficient leader responsible for driving growth across our digital channels. This role is central to ensuring our marketing technology stack is properly implemented, our data is accurate, and we are continuously improving the user experience and conversion rates across our websites and digital assets.
Essential Job Duties and Responsibilities:
MarTech &amp; Tag Management<ul><li>
Google Tag Manager (GTM): Lead the implementation, management, and governance of GTM across all web properties, including:<ul><li>
Implementing and debugging tags, triggers, and variables.</li><li>
Developing and maintaining the Data Layer for consistent and rich data capture.</li><li>
Setting up and managing advanced tracking like Server-Side GTM for improved data accuracy and compliance.</li></ul></li></ul><ul><li>
Data Flow &amp; Integrations: Implement and manage web/mobile app events, form submission tracking, and support lead APIs to ensure accurate data flow from web forms to CRM system (Salesforce knowledge is a plus).</li><li>
Own the setup and quality assurance (QA) of all marketing and analytics tags.</li></ul>
Analytics &amp; Reporting<ul><li>
Platform Management: Oversee the administration, configuration, and maintenance of our primary analytics platforms, including Google Analytics (GA4), FullStory (or similar behavioral analytics tools like Hotjar), and other data visualization platforms.</li><li>
Data Analysis &amp; Dashboarding: Develop, maintain, and automate performance dashboards to visualize key metrics across digital channels.</li><li>
Analyze user behavior, conversion funnels, and channel performance to identify trends, opportunities, and points of friction.</li></ul>
Conversion Rate Optimization (CRO)<ul><li>
Experimentation: Develop a robust pipeline of CRO test hypotheses based on data from analytics, user behavior tools, and competitor analysis.</li><li>
Collaborate with design and development teams to implement, launch, and monitor A/B and multivariate tests (MVT).</li><li>
Analyze test results to determine winning experiences and provide clear, actionable recommendations for permanent implementation.</li></ul>
Other Job Duties and Responsibilities:
<ul><li>Performs other related duties as assigned.</li><li>
Comply with all company policies and procedures.</li><li>
Maintain regular and punctual attendance.</li></ul>
Supervisory Responsibilities:<ul><li>
This position is an individual contributor with no direct reports but may provide guidance, leadership, or training to others.</li></ul>
Qualifications:
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.<ul><li>
Proficiency in Google Tag Manager (GTM), including complex custom JavaScript, variables, and data layer implementation.</li><li>
Strong experience with Google Analytics 4 (GA4) setup, reporting, and implementation.</li><li>
Proven ability to work with and analyze data from behavioral platforms (e.g., FullStory, Hotjar).</li><li>
Solid understanding of web development fundamentals (HTML, CSS, JavaScript) as they relate to tracking and A/B testing implementation.</li><li>
Experience with lead API integration and understanding of how web data maps to a CRM system (e.g., Salesforce)</li></ul>
Education and/or Experience:<ul><li>
Bachelor&rsquo;s Degree from a Four (4) year College or University and 7 years hands-on experience in digital analytics, martech, or conversion rate optimization; or equivalent combination of education and experience.</li><li>
Experience with a major A/B testing platform (e.g., Optimize, Optimizely, VWO, or similar).</li><li>
Familiarity with data warehousing or visualization tools (e.g., PowerBI, BigQuery, Tableau, Looker Studio).</li><li>
Experience with Server-Side Tagging (sGTM).</li><li>
Knowledge of privacy regulations (e.g., GDPR, CCPA) as they pertain to tracking.</li></ul>
Certificates, Licenses, Registrations:<ul><li>
None Required</li></ul>
Work Complexity:
Problems and issues faced are moderately complex. Problems typically impact own department and maybe other departments. Problems are typically solved through drawing from prior experience and analysis of issues.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is normally performed in a typical interior office work environment which does not subject the employee to any hazardous or unpleasant elements. The noise level in the work environment is usually moderate.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.
Equal Employment Opportunity:
The company is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, sex, marital status, sexual orientation, gender identity or expression, pregnancy, religion, national origin, age (40 and over), disability, military status, genetic information, or any other basis protected by applicable federal, state, or local laws.
Americans with Disabilities Act:
Applicants as well as employees who are or become disabled must be able to satisfactorily perform the essential job functions of the position either with or without reasonable accommodation. Applicants as well as employees are encouraged to meet with Human Resources as the organization shall review reasonable accommodations on a case-by-case basis in accordance with applicable law.
Job Responsibilities:
The statements reflect the general duties and responsibilities considered necessary to perform the essential functions of the job and should not be considered as an all-inclusive list of all the work requirements of the position. The company may change the specific job duties with or without prior notice based on the needs of the organization.
#LI-SB2</div>
 
Remote

MarTech & Conversion Rate Optimization (CRO) Manager

MFP Automation Engineering

MFP is a leader in the fluid power industry specializing in hydraulics, pneumatics, automaticlubrication systems, and electrical automation. Our approach to the market is from atechnical, problem-solving aspect to best meet our customers&rsquo; needs. Educating ourcustomers about the advancements in automation technology has become the underlyingtheme for MFP Automation Engineering and continues to be a source of growth for ourcompany. MFP is looking to hire a dedicated individual to join our team as our MarketingManager.Title: Marketing ManagerStatus: Full Time exempt/non-exemptDepartment: MarketingReports to: Executive TeamPurpose of the Position: MFP is seeking a Marketing Manager with experience in being a strategist, storyteller, and data analyst &mdash; someone who loves learning how things work, speaks the language of engineers, and uses digital tools to turn engagement into leads. You will collaborate closely with our leadership, sales, and engineering teams to build campaigns that drive measurable sales growth and expand market share across automation, hydraulics, and motion control sectors. The Marketing Manager will be responsible through a marketing strategy to guide sales growth, enhance customer engagement, and increase MFP&rsquo;s brand awareness. You will be required to integrate digital marketing, customer analytics, and internal collaboration with a technology focused approach.Key ResponsibilitiesStrategic Leadership<ul><li>Lead the organization&rsquo;s marketing strategy that aligns with our business strategy.</li></ul><ul><li>Oversee all aspects of branding, competitive analysis, and market segmentation.</li></ul><ul><li>Build strong calls-to-action and monitor customer engagement from clicks to closed sales.</li></ul><ul><li>Direct the scalability of marketing operations for a fast-paced and growing organization. Content Creation &amp; Communications</li></ul><ul><li>Turn complex engineering projects into compelling visuals, stories, and case studies.</li></ul><ul><li>Manage website and perform regular updates, highlight new product launches, planned video production, and social campaigns that strengthen brand visibility and credibility.</li></ul><ul><li>Collaborate with our engineering team to ensure MFP&rsquo;s marketing reflects its technical excellence and problem-solving.</li></ul><ul><li>Leverage data analytics and market research to partner with operational &amp; sales teams to align marketing with customer&rsquo;s needs</li></ul>Brand Development, Partnerships &amp; Events<ul><li>Maintain consistent brand standards across digital, print, and environmental assets.</li></ul><ul><li>Identify and develop strategic relationships to expand brand reach with vendors, advertisements and public relations.</li></ul><ul><li>Oversee all planning and execution of industry events, sponsorship opportunities, and company endorsed activities.</li></ul>Lead Generation &amp; Campaign Strategy<ul><li>Develop and execute multi-channel marketing campaigns through SEO, SEM, email, and social media that generate qualified leads and measurable ROI.</li></ul><ul><li>Leverage technology in all aspects of marketing strategy to improve customer retention and new customer conversion rates.</li></ul><ul><li>Monitor customer engagement, track campaign performance, and utilize that data to refine and guide future decision making strategies.</li></ul><ul><li>Collaborate with the sales team to optimize the CRM system for more effective lead management and customer engagement</li></ul>Technology &amp; AI<ul><li>Champion the utilization of marketing technology across all platforms to enhance strategy performance, improve standardized outcomes, and advance customer experiences.</li></ul><ul><li>Partner with intercompany departments to integrate marketing technology with other business platforms (ERP, ecommerce, website).</li></ul><ul><li>Evaluate and integrate AI tools into marketing platforms to increase productivity and customer interaction while ensuring ethical and compliant approaches to remain consistent with our customer&rsquo;s trust.</li></ul>Preferred Qualifications<ul><li>10+ years of progressive marketing or business experience, including 5+ years in a leadership role with involvement in developing an organization&rsquo;s marketing strategy.</li></ul><ul><li>Bachelor&rsquo;s degree in marketing, business, or related field with progressive experience.</li></ul><ul><li>Expertise in digital marketing, brand strategy, and customer lifecycle management.</li></ul><ul><li>Strong analytical skills and experience with all marketing technologies (CRM, SEO, SEM, automation, analytics and AI).</li></ul><ul><li>Exceptional communication skills, strong leadership and management abilities, and a drive to make a difference.</li></ul>Preferred Characteristics <ul><li>Curiosity for emerging technologies and an excitement for innovation to drive a competitive advantage.</li></ul><ul><li>Passion to grow individually</li></ul><ul><li>Thrives on taking a strategic vision and converting that into an actionable plan that has established milestones and measurable results.</li></ul>Supervisory Responsibility: Yes.Compensation &amp; Benefits<ul><li>Competitive base salary commensurate with experience.</li></ul><ul><li>Annual profit sharing tied to company performance.</li></ul><ul><li>Benefits Package &ndash; Health, Dental, Vision, with other options; 401(k) with MFP match; PTO; company holidays.</li></ul><ul><li>Professional development and training for advancement opportunities.</li></ul>Job Type: Full-timeBase Pay: From $60,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Marketing Manager

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