martech specialist

Unlock Health

<div><div><p><b>What You&rsquo;ll Do:</b></p>
<p>
As an Implementation Specialist at Unlock, you provide support across multiple lines of business, bridging the gap between client business objectives and Unlock Health&rsquo;s campaign strategy and reporting. This is not a reporting role, but rather touches on all of the items that make reporting possible for the media and SEO teams &ndash; from Tag Management and web analytics to call and conversion tracking, and all of the technology that connects these platforms.</p>
<p>
We&rsquo;re seeking a curious and technically minded individual with strong communication skills who is eager to develop expertise in technical marketing and support data-driven client storytelling by; someone who can uncover insights, support client storytelling, and collaborating across teams. You&rsquo;ll gain a strong understanding of our products and services and how they work together to create client value, while rolling up your sleeves to assist in the implementation of customized tracking solutions that help drive marketing results in the healthcare space.</p>
<p>
The Implementation Specialist is a technical role. You will work with numerous MarTech platforms such as Google Tag Manager or Piwik Pro for web tagging, GA4/Piwik/Adobe analytics for web traffic analysis, HIPAA compliance tools like Freshpaint or Ours Privacy, as well as numerous custom solutions such as Unlock Secure Conversions and our reporting dashboards.</p>
<p><b>
Responsibilities:</b></p>
<p><b>
Tracking Technology Implementation and Support</b></p>
<ul>
<li>Serve as the primary day-to-day resource for tracking tech implementation, web tagging, and campaign tracking support.</li>
<li>Own the creation and QA/Troubleshooting of tracking phone numbers for client campaigns using platforms like CallTrackingMetrics, CallRail, Invoca, and others</li>
<li>Support CRM integrations and assist in the deployment of custom tracking solutions for clients as needed</li>
</ul>
<p><b>Client-Facing MarTech Support</b></p>
<ul>
<li>Consult with clients on tracking solutions and the best paths to measure<br>
their marketing goals</li>
<li>Serve as a subject matter expert of the web tracking landscape for internal<br>
teams and on client calls as necessary</li>
<li>Troubleshoot ad-hoc client tracking requests</li>
</ul>
<p><b>Data Wrangling &amp; Tool Use</b></p>
<ul>
<li>Investigate web and campaign traffic trends over time to discover insights on conversion paths and optimization goals</li>
<li>Interpret conversion trends for campaign team</li>
<li>Assist in reporting from a storytelling perspective</li>
</ul>
<p><b>Collaboration &amp; Continuous Improvement</b></p>
<ul>
<li>Manage multiple client priorities simultaneously, maintaining attention to detail and deadlines in a fast-paced environment.</li>
<li>Partner with internal teams (Account Management, Paid Media, SEO, MarTech) to ensure that strategy and execution are supported by technology.</li>
<li>Provide feedback on processes and help improve the way MarTech work is delivered.</li>
<li>Contribute to Unlock&rsquo;s knowledge sharing by documenting processes and best practices.</li>
</ul>
<p><b>Qualifications:</b></p>
<ul>
<li>Bachelor&rsquo;s degree in Business Analytics, or Marketing Analytics</li>
<li>Healthcare experience preferred</li>
<li>Agency or consulting experience</li>
<li>Familiarity with site analytics tools (Google Analytics 4, Piwik, Adobe Analytics) and paid media/SEO metrics</li>
<li>Familiarity with digital media platforms (Google Ads, Meta Ads, LinkedIn Ads, etc)</li>
<li>2+ years of proven experience in a marketing role</li>
<li>Proven experience working with Analytics and Tagging tools</li>
<li>Strong analytical, problem-solving, and data storytelling skills</li>
<li>Excellent communication and interpersonal skills</li>
<li>HTML and scripting experience nice to have</li>
</ul></div><div><p><b>
About Us:</b></p>
<p>
Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare - and integrated with a managed care consultancy with deep revenue strategy expertise. We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.</p></div></div>

Implementation Specialist

PepsiCo

<div>
 <strong>
  Overview
  <br/>
  <br/>
 </strong>
 This role will be responsible for supporting the design, implementation, and ongoing management of PepsiCo&rsquo;s Consumer Data Platform (CDP) and First-Party (1P) Data Collection initiatives across the AMESA region, with a primary focus on Egypt, KSA, Pakistan, and South Africa.
 <br/>
 <br/>
 As a key link between PepsiCo&rsquo;s 1P data collection systems and our marketing agency partners, this role will ensure that the data we capture is effectively activated, optimized, and transformed into actionable insights&mdash;driving smarter marketing strategies and stronger consumer connections.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 We are looking for a dynamic and experienced Marketing Senior Specialist to join our team and support PepsiCo&rsquo;s digital transformation across the AMESA region. This role will be central in driving data acquisition, loyalty initiatives, CRM programs, and MarTech capabilities, ensuring our markets are future-ready and insights-driven.
 <br/>
 <br/>
 <strong>
  Key Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Data Acquisition Management: Lead and oversee data acquisition initiatives across 7 markets (KSA, Egypt, Pakistan, Sub-Saharan Africa, Kuwait, Oman, UAE), ensuring consistency, quality, and compliance.
  </li>
  <li>
   Customer Data &amp; Analytics (cDNA): Lead the expansion of data activation across social, programmatic, and CRM channels in multiple markets, strengthening consumer connections through smart, data-driven strategies.
  </li>
  <li>
   Loyalty &amp; CRM: Manage and optimize Loyalty and CRM reporting and analysis programs across AMESA markets, delivering actionable insights that fuel consumer engagement and retention.
  </li>
  <li>
   MarTech Capabilities: Partner with global and regional teams to scale and enhance MarTech solutions, enabling advanced personalization, targeting, and measurement across the AMESA sector.
  </li>
  <li>
   Cross-Functional Collaboration: Collaborate with key stakeholders across Digital, Media, Sales, and Insights teams to integrate DX capabilities (e.g., Media2Shelf, Consumer Insights), ensuring business objectives are supported by data and technology.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   3-5 years of experience in data analysis/engineering role with proven track record working with Salesforce
   <br/>
   <br/>
  </li>
 </ul>
 Marketing Cloud (ExactTarget) for AMPScripts or similar platform such as Responsys, Silverpop, Adobe
 <br/>
 <br/>
 Campaign, Eloqua, etc
 <br/>
 <br/>
 <ul>
  <li>
   2+ yrs of overall Digital Marketing experience
  </li>
  <li>
   Ensure successful rendering across a wide variety of basic infrastructure in Salesforce Marketing Cloud or similar platforms:
   <br/>
   <br/>
  </li>
 </ul>
 Data Extensions, Queries, Triggered Send Definitions, and Microsites
 <br/>
 <br/>
 <ul>
  <li>
   Experience working within a brand environment, with collaboration with agencies and marketers
  </li>
  <li>
   Knowledge of AMESA digital landscape is a plus
  </li>
 </ul>
</div>


Marketing Senior Analyst

Mastercard

<div><p><b>Our Purpose</b></p><p></p><p><i>
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we&rsquo;re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.</i></p><p></p><p><b>
Title and Summary</b></p><p></p>
Director, Customer Acquisition &amp; Engagement, Martech &amp; Automation<p></p>
Overview<br>
Marketing Services (MS), Mastercard&rsquo;s marketing strategy and execution arm, delivers scalable, digital, and data-driven marketing solutions leveraging MarTech and unique data to accelerate campaign performance. Our vision: be the partner of choice for Issuers and Merchants through automated, lifecycle-driven campaigns and CRM capabilities that drive profitable customer engagement and Mastercard preference.<br>
<br>
EEMEA seeks a Marketing Automation Solutions Lead with expertise in digital marketing, CRM, and campaign management. The ideal candidate understands card portfolio growth drivers and KPIs, and has experience with CRM automation tools, customer engagement platforms, and lifecycle campaign orchestration to deliver measurable results.<br>
<br>
Role &amp; Responsibilities<br>
<ul><li>Drive MS revenue by designing and implementing scalable, technology-enabled marketing solutions, including B2B2C product packages integrating D&amp;S and MarTech capabilities.</li></ul>
-Define and deploy digital and CRM-driven go-to-market strategies for Spend -Optimization campaigns (activation, retention, e-commerce, cross-border, merchant partnerships).<br>
<ul><li>Support P&amp;L management for EEMEA MS Spend Optimization, tracking KPIs (Revenue, Margin, Expenses).</li><li>Contribute to product strategy, planning, budgeting, and rollout for campaigns/projects.</li><li>Monitor issuer KPIs and recommend actions to improve portfolio performance.</li><li>Collaborate with Product, Sales, and BD teams to develop data-driven lifecycle campaign strategies.</li><li>Create pricing models for MS products/services, including pay-for-performance options.</li><li>Develop automated lifecycle management strategies leveraging CRM, marketing automation, and personalization tools.</li><li>Partner with technology providers for omnichannel campaign automation.</li><li>Provide expertise on MarTech platforms (CRM, email marketing, campaign management).</li><li>Build scalable, automated marketing solutions for issuers to drive portfolio growth.</li><li>Conduct competitive analysis and share innovative solutions across digital marketing and CRM.</li><li>Act as a trusted advisor on CRM and MarTech strategies.</li><li>Suggest implementation approaches, timelines, and cost analyses for successful delivery.</li></ul><br>
Experience<br>
<ul><li>10+ years in marketing, product management, CRM, consulting, or digital transformation, ideally in financial services/payments.</li><li>Proven success in designing and scaling CRM-driven lifecycle marketing programs (activation, engagement, retention, reactivation, e-commerce, cross-border).</li><li>Strong product/solution management background; ability to translate business objectives into tech-enabled marketing solutions.</li><li>Deep knowledge of CRM, marketing automation, personalization platforms; experience selecting and leveraging MarTech/AdTech partners.</li><li>Solid understanding of MarTech, AdTech, mobile, and performance marketing ecosystems.</li><li>Commercial acumen with P&amp;L experience; ability to build pricing models and ROI frameworks.</li><li>Skilled in cross-functional collaboration within complex, matrixed environments.</li><li>Expertise in digital marketing channels, data-driven targeting, and customer journeys.</li><li>Analytical mindset; experience tracking KPIs and driving optimization strategies.</li><li>Consulting/advisory experience is a plus.</li></ul><br>
All About You<br>
<ul><li>Positive, solution-oriented, and accountable; recognized as a trusted partner in fast-paced environments.</li><li>Highly collaborative and influential across global, multicultural teams.</li><li>Exceptional communication and presentation skills; able to engage stakeholders at all levels.</li><li>Strong commercial acumen; confident engaging senior clients and partners.</li><li>Strategic thinker; able to connect data, technology, and market trends into actionable plans.</li><li>Analytical problem-solver; decisive under pressure and comfortable with ambiguity.</li><li>Results-driven, entrepreneurial, and proactive; passionate about building and scaling solutions.</li></ul><p></p><p><b>
Corporate Security Responsibility</b></p><p><br>
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:</p><ul><li><p>
Abide by Mastercard&rsquo;s security policies and practices;</p></li><li><p>
Ensure the confidentiality and integrity of the information being accessed;</p></li><li><p>
Report any suspected information security violation or breach, and</p></li><li><p>
Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.</p></li></ul></div><p></p>

Director, Customer Acquisition & Engagement, Martech & Automation

PayJoy

<div><div><div><b>About PayJoy</b></div><div></div><div><br>
PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy&rsquo;s point-of-sale financing and credit cards, customers gain access to a modern quality of life. PayJoy&rsquo;s credit also allows our customers to seize opportunities as micro-entrepreneurs, and provide safety acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.</div><div></div><div><b><br>
This role</b></div><div></div><div><br>
The Staff Software Engineer &ndash; MarTech Systems is responsible for defining the architectural direction and making high-impact technical decisions that will shape the development of platforms for MarTech Systems, which drive global customer acquisition, activation, engagement, and retention.</div></div>
<div><div><h3 class="jobSectionHeader"><b>Responsibilities</b></h3><ul><li><ul><li>
Architect and own PayJoy&rsquo;s marketing-technology platforms, including attribution pipelines, tracking frameworks, lifecycle automation engines, personalization systems, and CRM/CDP integrations.</li><li>
Lead medium-to-large, multi-team engineering initiatives end-to-end, including problem definition, architecture design, planning, risk mitigation, execution, testing, deployment, and ongoing monitoring.</li><li>
Make high-impact technical contributions across complex distributed systems, unblocking teams and elevating system reliability, performance, and scalability.
</li><li>Define technical direction, standards, and best practices for MarTech systems, driving alignment across Engineering, Product, Marketing, and Data.</li><li>
Ensure operational excellence by establishing SLOs, improving observability, reducing incidents, managing technical debt, and maintaining high code quality.</li><li>
Represent MarTech systems in cross-functional forums, clearly communicating architectural trade-offs, risks, timelines, and business impact to senior stakeholders while influencing roadmap decisions.</li></ul></li></ul></div></div>
<div><div><h3 class="jobSectionHeader"><b>Requirements</b></h3><ul><li><ul><li>
10+ years of software engineering experience, with ownership of MarTech platforms, distributed systems, or large-scale data pipelines.</li><li>
Strong, hands-on experience in MarTech / Growth Engineering, including attribution, event tracking, analytics, marketing automation, personalization, and CRM/CDP integrations.</li><li>
Proven experience working with Adobe Experience Platform (AEP) and Adobe Experience Cloud (identity, audience management, data activation).</li><li>
Experience with Salesforce and at least one lifecycle marketing platform (Marketo or Braze).</li><li>
Ability to design end-to-end architecture, define a technical roadmap, and turn ambiguity into clear, scalable solutions.</li><li>
Hands-on experience with cloud-native architectures, APIs, event-driven systems, and data modeling (AWS preferred).</li><li>
Strong technical leadership as an individual contributor: influence, ownership, and decision-making.</li><li>
Excellent collaboration with Marketing, Product, and Data teams.</li></ul></li></ul></div></div>
<div><div><h3 class="jobSectionHeader"><b>Nice to Have</b></h3><ul><li><ul><li>
Experience integrating CPQ / contract systems (DealHub, Ironclad).</li><li>
Experience building in-house personalization engines or CMS.</li><li>
Exposure to AI/ML models for growth, targeting, or recommendations.</li><li>
Background in fintech or data- and marketing-heavy environments.</li></ul></li></ul></div></div>
<div><div><h3 class="jobSectionHeader"><b>Benefits</b></h3><ul><li><ul><li>
Company-funded health, dental, and vision insurance for employee and immediate family</li><li>
Company-funded employee life and disability insurance</li><li>
401k contribution</li><li>
Company holidays; 20 days of vacations; unlimited sick leave</li><li>
Commuter benefit ($270/month)</li></ul></li></ul></div></div>
<div><div>$310,000 - $324,000 a year</div></div>
<div><div>PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.</div><div></div><div><b><br>
PayJoy Principles</b></div><div></div><div><br>
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency &amp; Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening</div></div></div>

Staff Software Engineer - Martech (SF)

OU Health

<div><div>Position Title:</div>
Web Developer, Patient Acquisition Strategies<div></div><div>
Department:</div>
Brand and Growth Marketing<div></div><div>
Job Description:</div><div>
General Description:</div><div>
The Web Developer, Patient Acquisition Strategies is a hands-on technical expert responsible for developing, maintaining, and optimizing OU Health&rsquo;s web and marketing technology infrastructure. This role supports the Manager, Patient Acquisition &amp; Consumer Engagement in building a seamless digital ecosystem that powers patient acquisition, engagement, and conversion.</div><div></div><div>
As part of the insourced web team, the Strategist will serve as OU Health&rsquo;s primary developer and martech integrator, ensuring all systems&mdash;from CMS to CRM&mdash;work together to support measurable digital growth.</div><div></div><div>
NOTE: This position may only be performed remotely from Arkansas, Kansas, Missouri, Oklahoma, and Texas. <i>Please only apply if you live and work full-time in one of the USA states listed above, or plan to relocate to one of these states before starting your employment with OU Health.</i> <i>State locations and specifics are subject to change as our hiring requirements shift.</i></div><div></div><div>
Essential Responsibilities:</div><div><i>
Responsibilities listed in this section are core to the position. Inability to perform these responsibilities, with or without an accommodation, may result in disqualification from the position.</i></div><ul><li><div>
Build, manage, and optimize the OUHealth.com CMS (AEM, Drupal, Sitecore, or equivalent), including templates, components, and integrations.</div></li><li><div>
Configure and maintain integrations between web platforms, Salesforce, and marketing automation systems.</div></li><li><div>
Develop and manage data connections for analytics, conversion tracking, and performance dashboards.</div></li><li><div>
Support SEO, GEO and schema optimization, site speed improvements, and accessibility compliance.</div></li><li><div>
Troubleshoot and resolve technical issues across the web ecosystem.</div></li><li><div>
Implement A/B testing and personalization features to enhance digital performance.</div></li><li><div>
Collaborate with content and UX teams to translate marketing goals into functional web solutions.</div></li><li><div>
Manage technical documentation, release notes, and version control for all web and martech assets.</div></li><li><div>
Stay current on emerging tools and trends in healthcare martech and digital experience platforms.</div></li></ul><div></div><div>
General Responsibilities:</div><ul><li><div>
Performs other duties as assigned.</div></li></ul><div></div><div>
Minimum Qualifications:</div><div>
Education: Bachelor's Degree in Computer Science, Web Development, Marketing Technology, or related field required.</div><div>
Experience: Three years of experience managing websites or martech integrations in a complex organization, preferably in healthcare, required.</div><div>
License(s)/Certification(s)/Registration(s) Required: None.</div><div></div><div>
Knowledge, Skills and Abilities:</div><ul><li><div>
Advanced proficiency in front-end and back-end web development (HTML, CSS, JavaScript, PHP, SQL).</div></li><li><div>
Experience with CMS configuration and deployment (Drupal, AEM, or similar).</div></li><li><div>
Familiarity with Salesforce Marketing Cloud, CRM integration, and marketing automation APIs.</div></li><li><div>
Experience with website personalization.</div></li><li><div>
Working knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking tools.</div></li><li><div>
Advanced analytical mindset with ability to translate data into actionable insights.</div></li><li><div>
Collaborative team orientation and problem-solving skills in a fast-paced environment.</div></li></ul><div></div><div>
Current OU Health Employees - Please click <div>HERE</div> to login.</div><div>
OU Health is an equal opportunity employer. We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more. We know that a total benefits and compensation package, designed to meet your specific needs both inside and outside of the work environment, create peace of mind for you and your family.</div></div>

Web Developer, Patient Acquisition Strategies

MarTech Series

SeenThis appoints Two Agency Partners in Australia to Propel Growth <b>Adaptive streaming technology company, SeenThis, bolsters ANZ business as it expands advertising sales team</b> <p>Leading adaptive streaming technology company, SeenThis , announced the appointment of two new commercial executives in Sydney and Brisbane, expanding their team to provide a national footprint.</p><p>The company said it has appointed Brisbane-based Tara Duncan, to the position of Agency Partner. Duncan was previously Consortium Agency Sales Manager at News Corp, bringing 15 years experience in sales and agency roles to the business.</p><p>The company said her extensive experience, relationships and industry-recognition will create an immediate presence and impact within the booming Brisbane industry and broader economy. Formerly an account lead on McDonalds at OMD Brisbane, in her time at News, Tara was consistently recognised by her clients and peers as Media in Queensland Publishing Sales Person of the year.</p><p>Duncan will support a national portfolio of agency clients, whilst also focusing on adoption of SeenThis' instant-load,high quality video advertising technology across the Queensland market. With all major global holding companies represented in Brisbane, a thriving independent agency scene and a high concentration of large direct clients with in-house marketing teams, SeenThis General Manager ANZ, Adam Roberts stated:</p><p>"Tara is well-positioned to drive SeenThis's revenue growth. Her strong relationships with key decision-makers within leading agencies will enable her to capitalise on immediate and sustained revenue opportunities."</p><p>Duncan added: "I am looking forward to evangelising SeenThis unique, high-performing video streaming benefits to Queensland and national markets"</p><p>SeenThis has also hired Michael Lopes, joining from Seven West Media as an Agency Partner in Sydney, working within the ANZ commercial team across a portfolio of key holdco agency partners. The experience and relationships that Lopes has formed with clients teams at Group M and Dentsu in particular over the past three years, will see him focus on driving adoption and growth across those groups.</p><p>"I am looking forward to working with our partners at GroupM and Dentsu bringing the SeenThis streaming technology to even more client teams who are seeking performance and sustainability across their video & high impact campaigns," Lopes said.</p><p>Roberts said: "We are thrilled to welcome Tara and Michael to the team at such an exciting point in the company's journey as we continue expanding the adoption and integration of our tech across new clients, partners and platforms.They both bring a huge amount of passion and determination to the team and our growing list of clients around the country."</p><p>SeenThis's adaptive streaming technology overcomes the limitations of traditional ad-serving methods, allowing programmatic ads to be streamed instead of downloaded. This ensures high quality video content that loads instantly on any device, regardless of connection speed, while also providing significant and immediate CO2 emission reductions, as streaming banners require significantly less data than typical HTML-5 display ads.</p><p>MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.</p><p>MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.</p> Interested in our Customized Editorial Services? <p>Please fill your details and we'll get in touch with you!</p><p>To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.</p>

SeenThis appoints Two Agency Partners in Australia to Propel Growth

The Wine Group

The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, Meiomi, Cooks, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about. Visit us at www.thewinegroup.com.
<br><br>
JOB SUMMARY
<br><br>
The Marketing Technology (MarTech) Manager is an individual contributor role, responsible for driving digital transformation and optimizing the marketing technology ecosystem across the organization’s brand and direct-to-consumer channels. This role oversees the integration, management, and enhancement of platforms such as CMS, CRM, analytics, and automation tools, ensuring seamless connectivity and data flow between systems. By collaborating with cross-functional teams—including brand marketing, sales, and web development, the MarTech Manager supports campaign execution, ecommerce performance, and customer engagement, while maintaining a focus on user experience, Search Engine Optimization (SEO), and personalized content strategies.
<br><br>
In addition to managing vendor relationships and troubleshooting technical issues, the MarTech Manager develops and maintains data pipelines and dashboards to deliver actionable insights for marketing initiatives. The position requires a blend of technical proficiency, analytical skills, and strong communication to support business growth, compliance, and innovation. With a commitment to industry’s best practices and continuous improvement, the MarTech Manager plays a pivotal role in advancing the organization’s digital marketing capabilities and ensuring the success of its online presence.
<br><br>
This position is eligible for remote-based work.
<br><br>
ESSENTIAL FUNCTIONS
<br><br>
<ul>
<li>Tech Stack Management:</li>
<li>Oversee the implementation, integration, and ongoing maintenance of the marketing technology stack - including content management systems (CMS), customer relationship management (CRM) platforms, analytics, and marketing automation tools - tailored to the unique needs of the winery.</li>
<li>System Integration:</li>
<li>Ensure seamless integration of marketing systems with direct-to-consumer (DtC) platforms, ecommerce solutions, and other winery-specific tools. Support efficient data flow, automated reporting, and optimized functionality across all platforms.</li>
<li>Website Management:</li>
<li>Collaborate with web development and content teams to manage the technical infrastructure of brand websites, focusing on user experience, Search Engine Optimization (SEO), wine club integration, ecommerce functionality, and performance metrics.</li>
<li>Data Reporting & Analytics:</li>
<li>Develop and maintain data pipelines and dashboards to facilitate comprehensive reporting and analysis for marketing campaigns, ecommerce performance, and customer preferences. Partner with analytics teams to deliver actionable insights that drive wine sales and customer loyalty.</li>
<li>Cross-Functional Support:</li>
<li>Work closely with brand, sales, and DtC teams to identify and implement technology solutions that support campaign goals, enhance customer engagement, and improve the online wine buying experience.</li>
<li>Vendor & Stakeholder Management:</li>
<li>Manage relationships with technology vendors, including winery-specific CRM and ecommerce providers—and oversee tool contracts to ensure solutions meet business requirements and align with budget considerations.</li>
<li>Content & Personalization:</li>
<li>Lead strategy development for priority brands to build personalization for consumers through content and market channels.</li>
</ul>
QUALIFICATIONS
<br><br>
<ul>
<li>Bachelor’s degree in Marketing, Business, Information Technology, Computer Science, or a related field; Master’s degree is a plus but not required.</li>
<li>Minimum of 5 years of progressive experience in marketing technology or digital marketing, with demonstrated expertise in managing complex technology stacks, integrating data systems, and overseeing website infrastructure.</li>
<li>Proficiency with key marketing platforms: CMS (e.g., WordPress, Sitecore), CRM (e.g., Salesforce), analytics (e.g., Google Analytics, Adobe Analytics), and marketing automation tools (e.g., HubSpot, Marketo).</li>
<li>Strong understanding of data reporting, pipeline management, and visualization tools (e.g., Tableau, Power BI).</li>
<li>Up-to-date knowledge of marketing technology trends, data privacy, and compliance best practices.</li>
<li>Strong analytical and problem-solving skills; ability to interpret marketing data and deliver actionable insights.</li>
<li>Excellent interpersonal skills with the ability to build consensus and foster strong relationships across all levels of the organization.</li>
</ul>
PHYSICAL DEMANDS
<br><br>
<ul>
<li>Prolonged periods of sitting at desk and working on a computer.</li>
<li>Ability to occasionally lift and carry items weighing up to 10 pounds.</li>
<li>Minimal to moderate travel may be required for meetings, conferences, vendor visits, or training.</li>
</ul>
COMPENSATION
<br><br>
<ul>
<li>Hiring Salary Range Posted: $111,440 - $167,160 USD.</li>
<li>Actual compensation will be based on factors such as experience, skills, knowledge and abilities, education, and other position-related factors.</li>
</ul>
At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status, or other characteristic protected by law.
<br><br>
#LI-KR1
<br><br>
NOTICE TO THIRD PARTY AGENCIES
<br><br>
Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

Marketing Technology (MarTech) Manager

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