media analytics manager

Amgen

<div><h2 class="jobSectionHeader"><b>Join Amgen&rsquo;s Mission of Serving Patients</b></h2><p>
At Amgen, if you feel like you&rsquo;re part of something bigger, it&rsquo;s because you are. Our shared mission&mdash;to serve patients living with serious illnesses&mdash;drives all that we do.</p><p>
Since 1980, we&rsquo;ve helped pioneer the world of biotech in our fight against the world&rsquo;s toughest diseases. With our focus on four therapeutic areas &ndash;Oncology, Inflammation, General Medicine, and Rare Disease&ndash; we reach millions of patients each year. As a member of the Amgen team, you&rsquo;ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.</p><p>
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you&rsquo;ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.</p><p><b>
CD&amp;A - Senior Manager, Media Analytics</b></p><h2 class="jobSectionHeader"><b>
What you will do</b></h2><p>
Let&rsquo;s do this. Let&rsquo;s change the world. In this vital role you will be responsible for delivering analytics and insights to support the Omnichannel Commercial efforts within the US and Global Marketing organizations. This includes supporting quarterly business reviews, monthly reporting with insights, participating in brand campaign development and rollout, as well as ad-hoc analysis.</p><p>
The Senior Manager, Media Analytics will be responsible for developing and implementing digital campaign analytics - including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, analytics around content and channel affinity, and optimal sequencing of touchpoints. The successful candidate is a passionate champion of insights driven strategy and objective evidence-based decision making. Using a variety of methodologies, the successful candidate will be combining digital/omnichannel data analysis with a variety of insights from other sources into a story for a brand.</p><p>
This position will report to the Director of Media and Campaign Analytics within the Decision Sciences team of Commercial Data &amp; Analytics (CD&amp;A)<b> </b>group but will work day-to-day (&ldquo;dotted line&rdquo;) with those that own the brand/omnichannel marketing.</p><p><b>
Flexible Commuter role to one of Amgen's offices Deerfield, IL</b> <b>or</b> <b>Thousand Oaks, CA. You will work on-site a minimum of 2-3 days a week.</b></p><ul><li>
Establish cross-functional partnerships with marketing, GCC, PRM and broader analytics teams, to fully understand the brand&rsquo;s strategic objectives and current marketing strategies</li><li>
Provide marketing leadership with an objective and thorough perspective on campaign analytics and performance management and be seen as their go-to team member for performance insights</li><li>
Lead the development of monthly and quarterly reports through the coordination of agency resources, offshore teams and internal partners from GCC, PMR and the broader MIO team</li><li>
Interpret, summarize, and communicate analyses to drive campaign understanding and be the unbiased and objective voice for the brand</li><li>
Collaborate with brand leads to jointly align on analytical priorities that fit with establish strategic imperatives and have the potential to lead to clear and sizable brand performance improvements</li><li>
Develop and deliver analysis using complex data sources including industry syndicated data sources (media measurement and benchmarking), tactical performance data, etc. to generate an integrated, objective, and detailed understanding of brand business and critical metrics</li><li>
Merge objective insights with GCC&rsquo;s industry knowledge and expertise to developing test and learn opportunities and deploy optimizations through modifications to target audiences, publisher selection and creative deployment</li><li>
Optimally leverage the tools and team resources available to maximize output</li></ul><h2 class="jobSectionHeader"><b>
What we expect of you</b></h2><p>
We are all different, yet we all use our unique contributions to serve patients. The media analytics professional we seek is a collaborator with these qualifications.</p><p><b>
Basic Qualifications:</b></p><p>
Doctorate degree and 2 years of forecasting, analytics, sales &amp;/or marketing operations experience</p><p>
OR</p><p>
Master&rsquo;s degree and 4 years of forecasting, analytics, sales &amp;/or marketing operations experience</p><p>
OR</p><p>
Bachelor&rsquo;s degree and 6 years of forecasting, analytics, sales &amp;/or marketing operations experience</p><p>
OR</p><p>
Associate&rsquo;s degree and 10 years of forecasting, analytics, sales &amp;/or marketing operations experience</p><p>
OR</p><p>
High school diploma / GED and 12 years of forecasting, analytics, sales &amp;/or marketing operations experience</p><p><b>
Preferred Qualifications:</b></p><ul><li>
Strong understanding of consumer and HCP omnichannel performance and understanding of gaps and optimization strategies to drive improvements of campaign performance</li><li>
Create omnichannel measurement and tracking plans across the entire consumer journey with recommendations for multiple brands</li><li>
Experience working with measurement around HCP custom programs</li><li>
Deep understanding of measurement framework across the full consumer journey and can create learning plans to effectively measure and understand the relationships between leading and lagging business and media KPIs</li><li>
Ability to translate campaign and analytic results into cogent, compelling, and cohesive insights with actionable commercial recommendations</li><li>
Experience with digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is required</li><li>
Ability to think strategically to support key business decisions</li><li>
Ability to work collaboratively in team-based environment across different functional groups</li><li>
Demonstrated analytical skills&mdash;understands the strengths and limitations of different analytical approaches and their findings</li><li>
Excellent oral, written and presentation skills with ability to explain complex concepts and controversial findings clearly to a variety of audiences, including senior management</li><li>
Skilled in handling multiple responsibilities, priorities, tasks and projects simultaneously</li></ul><p><b>
What you can expect of us</b></p><p>
As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we&rsquo;ll support your journey every step of the way.</p><p>
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.</p><p>
In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:</p><ul><li>
A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts</li><li>
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan</li><li>
Stock-based long-term incentives</li><li>
Award-winning time-off plans</li><li>
Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.</li></ul><h2 class="jobSectionHeader"><b>
Apply now and make a lasting impact with the Amgen team.</b></h2><h2 class="jobSectionHeader"><b>
careers.amgen.com</b></h2><p>
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.</p><h2 class="jobSectionHeader"><b>
Application deadline</b></h2><p>
Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.</p><h2 class="jobSectionHeader"><b>
Sponsorship</b></h2><p>
Sponsorship for this role is not guaranteed.</p><p></p><p>
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.</p><p>
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.</p><p>
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.</p></div>

CD&A - Senior Manager, Media Analytics

PepsiCo

<div>Overview:
<div>
In this role, you will play a key role in shaping the future of media measurement strategy for PepsiCo, esp. with focus on building an understanding role of media as key Growth Driver thru ROI and related analytics. You will be a trusted advisor to marketing and media leaders across key markets for PepsiCo&rsquo;s - enabling a range of internal and external stakeholders to leverage media mix as competitive advantage, leveraging measurement, insights, as well as process &amp; technology. You will be responsible for providing thought leadership and advice to set a vision for driving PepsiCo media and content effectiveness thru data-driven strategy. You will also play a key role in developing cross-portfolio, cross-markets media investment optimizations capability, driving the vision through a set of focused, tangible and results-oriented activities. You will work with the Marketing and Insights leadership team globally and within AMESA sector to identify best practices in the industry and across all PepsiCo&rsquo;s brands, providing support to codify and scale best in-class methods that inspire continuous improvement in marketing effectiveness and ROIs.</div><div></div><div><br>
You will be expected to demonstrate expertise in application of mix models, attribution analytics, performance measurements through application of Data science and advanced analytics. You should have clear understanding of media domain &ndash; with end to end understanding from planning, execution to measurement of media effectiveness.</div><div></div><div><br>
This role is responsible for owning the end-to-end delivery of ROIe studies across key anchor markets in the MENA &amp; Pakistan region. The position plays a critical role in turning media performance data into actionable insights that help drive smarter media investment decisions.</div>
Responsibilities:
<ul><li>Lead end-to-end execution of ROIe studies for priority markets in the MENA &amp; PAK region, from study design through delivery and readouts</li><li>Translate ROIe findings into clear, practical recommendations for Media and Brand teams</li><li>Act as a trusted advisor to Media and Brand teams on best-in-class media practices, leveraging ROIe learnings</li><li>Partner closely with Media teams to support and influence optimal media mix decisions</li><li>Enable teams with insights and frameworks that help maximize media effectiveness and ROI</li><li>Collaborate with cross-functional stakeholders to ensure insights are aligned with business objectives</li></ul>
Qualifications:
<ul><li>An experienced Media/Insight or Analytics professional with experience in a leading consumer goods company. 10 years+ experience</li><li>
Education: Master&rsquo;s degree in Statistics, Machine Learning, Mathematics, Computer Science, Economics, or any other related quantitative field. An equivalent of the same in working experience is also acceptable for the position</li><li>
Strong leadership and influencing profile in line with Insights Leader of the future definition: Motivates action through fact-based, inspirational material; Has a track record of identifying and championing new processes for improving fact-based decision making. Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios; Is an exceptional story-teller.
</li><li>Familiar with data science concepts and solid understanding of market mix models,
</li><li>Strong collaborator: Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets; will be willing and able to embrace Responsive Ways of Working</li><li>
Knowing the Business Cold: Can easily see how insights/research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisions</li><li>
High degree of familiarity with CPG and Food &amp; Beverage industry data sources, including Nielsen/IRi (POS and HH panel), GlobalData, Kantar Worldpanel, etc.</li><li>
Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually. Prior experience of working with Media team on media analytics and operations will be a great assest</li><li>
Consulting experience: Experience in delivering insights and recommendations to leadership on Media performance and optimization
</li><li>Operational experience from business servicing sector and/or consulting experience would be a plus
</li><li>Fluent English &ndash; obligatory</li></ul></div>

Media Insights & Analytics Assoc Manager

Evident Scientific

<div></div><div><div><div><div><div>Job ID #: 2262
</div></div></div></div><div><div><div><div>Company: Evident
</div></div></div></div><div><div><div><div>Posting Date: Feb 18, 2026
</div></div></div></div><div><div><div><div><p><b>Working Location: </b><b>Massachusetts, Boston; Remote</b></p><br>
<p></p>
<p>Are you looking for a company that cares about people&rsquo;s lives and health, including yours? At EVIDENT, we help make people&rsquo;s lives healthier, safer and more fulfilling, every day.</p><br>
<p></p>
<p><b><i>Let&rsquo;s inspire healthier lives, together.</i></b></p>
<div><div><div><h2 class="jobSectionHeader"><b>
Job Description</b></h2>
</div><div><p>
At EVIDENT, we're dedicated to making lives healthier and safer every day. As the Global Marketing Analytics Manager, you'll be at the forefront of transforming data into actionable insights that propel our digital marketing strategies. Your role will involve spearheading the maturation of our analytics stack, automating functionality to share with global team members and ensuring our marketing efforts are data-driven and impactful.</p><br>
<p></p>
<p>
Prefer this position to be based in the Eastern Time Zone, remote or hybrid.</p></div></div><p></p><div><div><h2 class="jobSectionHeader"><b><br>
Job Duties</b></h2>
</div><div><div>
Key Responsibilities:<br>
<ul><li>Data Analysis &amp; Reporting:</li></ul>
o Act as the analytics expert for digital marketing teams, helping them leverage data to enhance their strategies.<br>
o Conduct thorough analysis of Adobe Analytics data to identify key trends, patterns, and optimization opportunities.<br>
o Create and deliver detailed performance reports that highlight key performance indicators (KPIs) and offer actionable insights.<br>
o Utilize advanced analytics techniques such as segmentation, cohort analysis, and attribution modeling to uncover valuable insights and guide site optimization and testing.<br>
<ul><li>Data-Driven Decision Making:</li></ul>
o Work closely with marketing teams to translate data insights into actionable recommendations that improve campaign performance.<br>
o Provide data-driven support for strategic decisions, including media planning, content optimization, and customer segmentation.<br>
<ul><li>Team Leadership &amp; Development:</li></ul>
o Serve as the go-to analytics expert, guiding digital marketers and decision-makers in using data effectively to boost their efforts.<br>
o Foster a data-driven culture within the team by developing analytics training programs and knowledge-sharing processes.<br>
<ul><li>Modernizing and Automating Analytics Practices &amp; Management:</li></ul>
o Manage the current Google 4 analytics/Google Tag Manager environment and processes connected to a lead collection process on a third-party software.<br>
o Ensuring leads are properly routed and directed per forwarding requirements for sales and distributor follow up. Manage processes between existing systems and an SFDC CRM to build full funnel reporting and attribution.<br>
o Ensure data accuracy and consistency by establishing and maintaining robust data collection processes, working with the team to turn current manual processes into more automated, repeatable steps.<br>
o Develop and oversee data layer specifications and tagging strategies to capture essential data points accurately.</div></div></div><div><div><h2 class="jobSectionHeader"><b>
Job Requirements</b></h2>
</div><div><ul><li>Bachelor's degree in Marketing, Analytics, Statistics, or a related field.</li><li>7+ years of hands-on experience with Google Analytics or similar web analytics tools. Familiarity with Adobe Analytics is a plus.</li><li>Proven experience in setting up and optimizing the collection of analytical data from multiple sources, including GA4, multiple manual input sources and SFDC.</li><li>Deep understanding of digital marketing concepts, including SEO, SEM, social media, and email marketing.</li><li>Strong ability to analyze complex data sets and derive meaningful insights.</li><li>Excellent communication and presentation skills for effectively conveying findings to both technical and non-technical audiences.</li></ul>
Preferred Qualifications:<br>
<ul><li>Experience with data visualization tools like Tableau or Looker Studio and the ability to use these tools to create reporting dashboards for marketing team members, general users and executive teams.</li><li>Knowledge of SQL and other programming languages.</li><li>Experience with tag management solutions such as Google Tag Manager.</li></ul>
Behavioral Skills:<br>
<ul><li>Strategic Thinker: Strong problem-solving and analytical skills. Capable of developing and executing data-driven digital marketing strategies that align with business goals and audience needs.</li><li>Detail-Oriented: Meticulous in planning, executing, and optimizing based on data-driven insights.</li><li>Adaptable: Thrives in a fast-paced, global environment with evolving priorities.</li><li>Strong Communicator: Effectively conveys complex findings to diverse audiences.</li><li>Results-Driven: Focused on achieving measurable outcomes and enhancing performance.</li><li>Team Player: Works collaboratively with cross-functional teams to create a supportive and productive work environment.</li></ul><p><br>
Pay range: Base salary 95K-120K, plus 7.5% annual bonus target and benefits.</p><p><br>
Evident Scientific is an Equal Opportunity/Affirmative Action Employer.</p><p><br>
Why EVIDENT?<br>
Join EVIDENT and be part of a dynamic team committed to advancing growth and innovation across life sciences and industrial sectors. You&rsquo;ll have the opportunity to lead transformative digital marketing strategies and work with a talented team dedicated to making a difference. If you're ready to leverage your expertise in a role that impacts global clients and drives excellence, EVIDENT is the place for you.</p><br>
<p></p>
<p>
#LI-Remote</p></div></div></div><p><b><i>
We realize work isn&rsquo;t just a job to you.</i></b></p>
<p>It&rsquo;s a big part of your life, but not the only part. That&rsquo;s why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks &mdash; so you can be ready for where life can take you.</p>
<p>EVIDENT is passionate about the solutions it creates for the life sciences, and industrial equipment industries. For more than 100 years, Olympus has focused on making people&rsquo;s lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world. Olympus has manufactured microscopes since the company&rsquo;s founding in 1919. Today, EVIDENT is a leading manufacturer of optical and digital microscope systems for life science solutions. EVIDENT&rsquo;s Life Sciences division supplies microscope systems for biological use in clinical, research, and educational applications. For more information, Click Here.</p>
<p>It is the policy of EVIDENT to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.</p><br>
<p></p>
<p>Posting Notes: || United States (US) || Massachusetts (US-MA) || Needham ||</p></div></div></div></div></div><p></p>

Manager, Marketing Analytics (Global) (Evident MIS)

National Basketball Association

<div>WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.
<p>_________________
</p><p><b><i>This is a temporary position with an expected duration not to exceed (10) months
</i></b></p><p></p><p><b>Position Summary
</b><br>
This position sits within the Marketing Analytics team, whose mission is to drive fan growth through data-driven decision-making. The ideal candidate is a strategic thinker with strong technical skills and a passion for turning complex data into clear, actionable insights&mdash;especially through visual storytelling. This role will focus on translating insights from our internal Marketing Mix Model (MMM) into compelling narratives that inform media strategy and investment decisions. Additionally, this person will support the broader Marketing Analytics team with deep-dive analysis, attribution setup, and testing strategy.
</p><p></p><div><b>Major Responsibilities
</b><br>
<ul><li>Partner with the NBA&rsquo;s Data Science team to interpret and visualize MMM insights, quantifying the impact of paid, owned, and earned media on fan engagement and viewership.
</li><li>Design and deliver clear, visually engaging dashboards and presentations that translate performance trends into strategic recommendations for senior stakeholders.
</li><li>Support the development of media measurement frameworks, including incrementality testing and attribution modeling.
</li><li>Create and manage campaign tracking infrastructure (e.g., UTM links) to ensure accurate performance attribution across channels.
</li><li>Contribute to test design and post-campaign analysis to evaluate marketing effectiveness and inform future planning.
</li><li>Collaborate with cross-functional teams to ensure insights are actionable and aligned with business goals.
</li></ul></div><p></p><div><b>Required Education/Professional Experience
</b><br>
<ul><li>1&ndash;3 years of experience in media analytics, marketing science, or business intelligence role (ideally in a media, sports, or direct-to-consumer environment).
</li></ul></div><p></p><div><b>Required Skills/Knowledge Attributes
</b><br>
<ul><li>Hands-on experience with MMM, MTA, or incrementality testing.
</li></ul></div><ul><li>Strong proficiency in SQL and experience working with large, complex datasets.
</li><li>Expertise in data visualization tools such as Tableau, Power BI, or Looker.
</li><li>Familiarity with marketing and analytics platforms such as DBT, Amplitude, Braze, Kochava, Nielsen, or SimilarWeb.
</li><li>Track record of managing/analyzing paid media performance (i.e. Search, social)
</li><li>Excellent communication skills with a demonstrated ability to translate data into business insights and influence decision-making.
</li><li>Experience with Python or R is a plus.
</li></ul><p></p><p><b>Salary Range:
</b></p><p>$3,000 - $3,450 bi-weekly
</p><p></p><p><b>Job Posting Title:
</b></p>Project
<p></p><p>We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
</p><p></p><p>The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA&rsquo;s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
</p><p></p><p><b>About the NBA
</b></p><p>The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital&rsquo;s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA&rsquo;s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.</p></div>

Project Employee, Media Analytics Analyst

Generac Power Systems

<div><p><b>We are Generac, a leading energy technology company committed to powering a smarter world.
</b></p><p></p><p>Over the 60 plus years of Generac&rsquo;s history, we&rsquo;ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
</p><p></p><p>The Senior Marketing Analytics Engineer leads complex analytical initiatives, from defining data strategy to deploying predictive models that drive business effectiveness. This role partners across marketing, engineering, and executive leadership to influence strategic decisions, guide experimentation design, and scale self-service analytics. It combines deep technical skills with strong business acumen and mentorship.
</p><p></p><p><b>Major Responsibilities:
</b></p><p></p><p><b>Strategic Collaboration &amp; Influence:
</b></p><ul><li><p>Act as a thought partner to leaders, identifying opportunities for analytics to improve ROI and customer engagement.
</p></li><li><p>Lead requirements gathering for complex, cross-functional initiatives.
</p></li></ul><p></p><p><b>Architecture &amp; Reporting Strategy:
</b></p><ul><li><p>Architect scalable reporting frameworks and advanced data models across the ecosystem.
</p></li><li><p>Oversee the delivery of high-impact dashboards and insights for executive-level reporting.
</p></li></ul><p></p><p><b>Advanced Modeling &amp; Experimentation:
</b></p><ul><li><p>Develop sophisticated machine learning models (e.g., media mix, propensity scoring, LTV prediction).
</p></li><li><p>Design and validate complex experiments, including holdout designs and causal inference approaches.
</p></li></ul><p></p><p><b>Data Infrastructure Leadership:
</b></p><ul><li><p>Partner with data engineering to design robust ETL processes and scalable infrastructure.
</p></li><li><p>Drive improvements in data architecture for marketing analytics, including real-time data integrations.
</p></li></ul><p></p><p><b>Process Optimization &amp; Automation:
</b></p><ul><li><p>Lead initiatives to automate data processes and enhance operational efficiency.
</p></li><li><p>Standardize KPIs and promote data governance best practices across teams.
</p></li></ul><p></p><p><b>Mentorship &amp; Enablement:
</b></p><ul><li><p>Provide technical mentorship to junior team members.
</p></li><li><p>Champion a culture of self-service analytics by developing training and tools for business users.
</p></li></ul><p></p><p><b>Minimum Job Requirements
</b></p><ul><li><p>Bachelor&rsquo;s degree in data science, Computer Science, Statistics, Analytics, or a related field is required. Master&rsquo;s degree in a quantitative field is preferred.
</p></li><li><p>5+ years in analytics, with significant experience in data strategy and predictive analytics. Demonstrated experience in media mix modeling, multi-touch attribution, incrementality testing, and A/B testing.
</p></li></ul><p></p><p><b>Technical Skills:
</b></p><ul><li><p>Expert-level SQL and Python (or R).
</p></li><li><p>Deep experience with data modeling, cloud platforms (e.g., Databricks), and large-scale data systems.
</p></li><li><p>Advanced proficiency in BI tools and statistical modeling packages.
</p></li></ul><p></p><p><b>Leadership &amp; Communication:
</b></p><ul><li><p>Strong stakeholder management, including influencing without authority.
</p></li><li><p>Proven experience translating analytics into business strategy and executive narratives.
</p></li></ul><p></p><p><b>Preferred Job Requirements:
</b></p><ul><li><p>Master&rsquo;s degree in a quantitative field
</p></li></ul><p></p><p><b>Physical Demands </b>: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
</p><p></p><p><i>&ldquo;We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.&rdquo;</i></p></div>

Senior Marketing Analytics Engineer - Paid Media

The Emirates Group

<div><h5 class="jobSectionHeader"><b>Job Purpose
</b></h5><p>At Emirates Group our Enterprise Data &amp; Analytics department (ED&amp;A) is a centralized unit that provides data and analytics support to Emirates Group businesses. This allows our businesses to make better decisions by using data and analytics to understand our customers, operations, and markets. The ED&amp;A is an essential part of Emirates Group's digital transformation strategy. The unit is helping Emirates Group to become a more data-driven organization and to make better decisions by using data and analytics.
</p><p>In the Manager Analytics and Insights role, you will lead the Enterprise Analytics insights team to deliver analysis and Business Intelligence products for a diverse range of business stakeholders. Work closely with internal customers to understand their challenges and opportunities and develop data driven solutions that help business leaders understand their data and how it can be used to identify opportunities and solve complex problems. Employ a variety of business and technical skills to deliver bespoke products rapidly that ensures data and information provide valuable context in each decision. Provide technical leadership within their team to design solutions that are reliable, scalable and empower business to access the data they need, when they need it most.
<br>
<br>
As a strategic role of the Analytics Center of Enablement, this role will facilitate in translating business needs into a future‑proof semantic layer strategy and self-service framework, working collaboratively within a cross‑functional team across the wider department. The role will also play a key part in setting up the supporting function for the broader Insights and Enablement teams.<br>
</p><p><br>
<b>In this role, you will:
</b></p><div><ul><li>Lead and manage the implementation of the framework for a best-in-class analytics function for the Enterprise by defining the core competencies required to execute this function, building and leading the teams integration into the business and managing stakeholder engagement to ensure buy in to this model.
</li><li>Define the analytical objectives of the enterprise both cross-functionally, and in each functional line of business. Lead the team to execute this strategy.
</li><li>Lead the centralised functions that deliver timely, reliable and certified analysis for the business in accordance with the balanced scorecard / enterprise analytics framework prescribed by the Head of Centre of Excellence (CoE).
</li><li>Lead the business through the creation of the program of work that delivers the basis upon which a data driven organisation can emerge and thrive. Create transparency across all aspects of the business covering revenue, cost, operations, people, industry and external factors to provide an enterprise decision support capability that crosses traditional analytical silo.
</li><li>Pioneer the trial and adoption of new methodologies, technologies and capabilities in the pursuit of analytical excellence including, but not limited to, exception reporting, predictive, forecasting and customer analytics.
</li><li>Define and oversee the implementation of the framework for the standardisation of analytics quality for the Enterprise, including data quality, content certification and visualisation standards.
</li><li>Act as a governing function, the role actively promotes the adoption of these standards through the creation of policies and guidelines, as well as the deployment of toolkits and support to ensure adherence to this program.
</li><li>Cultivates the Enterprise ambition of embedding a federated Insights &amp; Analytics (I&amp;A) community to enable the scaled and sustained excellence in all I&amp;A disciplines across functional lines of business.
</li><li>Create a culture of inclusion across business functions by actively endorsing and participating in community building activities that reinforce this ambition.
</li></ul></div><h5 class="jobSectionHeader"><b>Qualification
</b></h5><p><b>To be considered for the role, you must meet the below requirements:
</b></p><div><div><ul><li>Degree or Honours (12+3 or equivalent) from an internationally recognised university with emphasis on business, marketing and sales.
</li><li>Experience in the airline or service industry as a functional head developing and implementing strategies.
</li><li>Experience and knowledge in one or more of the following areas will be an advantage: customer analysis, financial analysis and data mining.
</li><li>Strong experience in dashboarding and data visualisation tools (e.g. Power BI, QlikView, Tableau or similar).
</li><li>Solid expertise in data modelling and data warehousing technologies (e.g. Databricks, Azure Data Factory, Snowflake or equivalent platforms).
</li><li>Advanced proficiency in SQL.
</li><li>Working knowledge of Python and/or R for data analysis and transformation.
</li><li>Demonstratable evidence at strategic thinking and result oriented capability.
</li><li>Ability to handle multiple and complex situations simultaneously taking into considerations the diverse culture within the group.
</li>Strong analytical skills with proven ability to analyse reports of high quality.<br>
<li>
</li></ul></div></div><p></p><p><b>Leadership Role: </b>Yes
</p><h5 class="jobSectionHeader"><b>Salary &amp; benefits
</b></h5><p>Join us in a management role and enjoy an attractive tax-free salary. On top of our generous travel benefits, including discounted flights and hotel stays around the world, this managerial role also has an excellent leave and healthcare package. That&rsquo;s on top of transport benefits, life insurance and more. Find out what it&rsquo;s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers</p></div>

Manager Analytics and Insights

Smith Center

<div><p><b>Job Title: </b>Manager, CRM and Analytics</p><p><b>
Department: </b>Marketing</p><p><b>
Reports to: </b>Director, Digital Marketing and CRM</p><p><b>
Status: </b>Full-Time, Exempt</p><p><b>
Work Location: </b>Fully Onsite | The Smith Center for the Performing Arts</p><p></p><p><b><br>
Summary of Duties and Responsibilities</b></p><p>
The Manager, CRM and Analytics will play a key role in driving patron engagement and revenue growth at The Smith Center for the Performing Arts. This position manages data-driven audience segmentation, reporting, and customer relationship management (CRM) initiatives. Working across key systems, including Prospect2 and Tessitura, the manager supports targeted email marketing campaigns and leverages patron data to convert prospects into buyers, build buyer loyalty, and re-engage lapsed audiences.</p><p>
 <b>Essential Duties and Responsibilities</b></p><ul><li>
Build and manage audience list segments within Prospect2 and Tessitura for all targeted email and digital marketing campaigns.</li><li>
Set up campaign tracking protocols and dashboards to evaluate performance, providing actionable insights and optimization recommendations.</li><li>
Support the implementation and testing of email automations, campaign tagging, and tracking systems to improve measurement accuracy and efficiency.</li><li>
Execute CRM strategies for audience lifecycle development, including:<ul><li>
Converting prospects into first-time buyers.</li><li>
Transitioning new buyers into multi-ticket and season buyers.</li><li>
Designing and executing reactivation efforts for lapsed patrons.</li><li>
Develop and implement tracking metrics to measure campaign effectiveness, retention, and customer progression.</li></ul></li><li>
Produce regular reports and presentations for senior management to guide decision-making and marketing strategies.</li><li>
Collaborate with the Director, Digital Marketing and CRM to monitor key performance indicators (KPIs) for campaigns, retention, and audience growth, and make recommendations to optimize engagement and ROI.</li><li>
Collaborate with the marketing and ticketing teams to ensure data integrity, maximize platform capabilities, and streamline audience segmentation.</li><li>
Stay current in CRM, data analytics, and digital marketing best practices to ensure The Smith Center remains at the forefront of patron engagement and audience development strategies.</li><li>
Perform other duties as assigned within the scope of the position.</li></ul><p><b>
 </b><b>Required Education and Experience</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Business Analytics, Data Science, or a related field, or equivalent experience.</li><li>
Experience with Tessitura or comparable CRM platforms, data analytics, audience segmentation, or digital marketing; experience in performing arts, nonprofit, or entertainment industry preferred.</li><li>
Proficiency in data visualization tools such as Power BI or advanced reporting techniques beyond Tessitura&rsquo;s native capabilities.</li><li>
Proven experience in data segmentation, list building, CRM strategy, or digital campaign reporting.</li><li>
Familiarity with email marketing platforms; experience with Prospect2 preferred.</li></ul><p><b>
Required Skills &amp; Qualifications</b></p><p>
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are general guidelines based on the minimum experience, knowledge, skill, and or ability required. Individual abilities may result in some deviation from these guidelines. To perform effectively in this position, the incumbent must have:</p><ul><li>
Strong analytical and problem-solving skills with the ability to interpret complex data sets and translate insights into actionable strategies.</li><li>
Superior attention to detail, particularly in maintaining data accuracy and integrity.</li><li>
Ability to balance detail-oriented data work with big-picture thinking.</li><li>
Proficiency in pulling data and presenting findings in Excel or creating dashboards in Tessitura.</li><li>
Excellent written and verbal communication skills, with the ability to present findings clearly and collaborate across marketing and ticketing teams.</li><li>
Highly organized with strong time management skills and the ability to balance multiple priorities, projects, and deadlines in a dynamic, fast-paced environment.</li><li>
Detail-oriented self-starter with the ability to work both independently and collaboratively to achieve departmental and organizational goals.</li><li>
High level of professionalism, discretion, and accountability when handling sensitive patron and organizational data.</li><li>
Excellent critical reasoning and decision-making skills.</li><li>
Ability to think proactively and identify solutions to maximize department effectiveness.</li><li>
Capability to work effectively under pressure and meet deadlines.</li></ul><p>
 <b>Computer Skills</b></p><ul><li>
Advanced proficiency in Microsoft Office 365, including Excel for data manipulation and reporting, and PowerPoint for preparing presentations and visual summaries.</li><li>
Experience with Tessitura or similar CRM platforms, including Tessitura Analytics and Prospect2.</li><li>
Proficient in Google Analytics, with the ability to analyze campaign performance and develop actionable recommendations for improvement.</li><li>
Ability to write queries, extract and format data, and generate segmented mailing lists and reports.</li><li>
Strong understanding of data privacy and digital compliance standards to ensure responsible and ethical use of patron data.</li></ul><p><b>
 </b><b>Other Skills and Abilities</b></p><ul><li>
Demonstrated ability to build and maintain long-term, trust-based work relationships across all departments.</li><li>
Desire and ability to accept all levels of challenges.</li><li>
Ability to deal with a range of styles and behaviors in a tactful, positive, and professional manner.</li><li>
Ability to demonstrate a positive, helpful attitude at all times.</li><li>
Exhibit a professional appearance.</li><li>
Maintain a dependable, professional, and courteous office environment.</li><li>
Flexibility to work evenings, weekends, and holidays as needed.</li></ul><p><b>
 </b><b>Physical Job Requirements</b></p><p><b>
 </b>The physical requirements and demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.</p><ul><li>
This position will require sitting for extended periods, standing, bending, and walking, as well as using fine motor skills, such as finger dexterity for typing.</li><li>
Occasionally lifting, carrying, moving, pushing, and pulling up to 40 lbs. or more.</li><li>
Ability to occasionally reach, bend, twist, stoop, stack, crouch, kneel, and balance when performing job duties in varying work areas such as confined spaces.</li><li>
Ability to operate a computer keyboard and mouse, and to handle other office equipment.</li><li>
Ability to physically stand, walk, and climb stairs on a consistent basis.</li><li>
A candidate must have the physical and mental capacity to effectively perform all essential functions described.</li><li>
Vision abilities include close vision, distance vision, and the ability to adjust focus to effectively use mobile devices, and electronic devices such as tablets, iPads, and computer screens.</li><li>
This position could be exposed to loud noises, and frequent phone conversations, and requires average to above average visual acuity and hearing.</li><li>
Most of this job will be performed indoors in a climate-controlled environment.</li></ul><p><b>
Certificates, Licenses, Registrations</b></p><p>
Must be able to qualify for licenses and permits if required by federal, state, and local regulations during the course of employment.</p><p>
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be constructed as an exhaustive list of all the responsibilities, duties, and skills required for the position.</p><p>
All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.</p><p><b>
 </b><b>With a career at The Smith Center for the Performing Arts, you really benefit! We offer:</b></p><ul><li>
Creative and collaborative work culture</li><li>
Competitive compensation</li><li>
Comprehensive health, dental, and vision insurance plans</li><li>
Employee Assistance Program- including counseling, wellness programs, and financial support services.</li><li>
Flexible Spending Account (FSA) &amp; Health Savings Account (HSA) options to help you save on eligible medical expenses with pre-tax dollars.</li><li>
Generous Paid Time Off Plan</li><li>
Paid Holidays and Personal Holiday Time</li><li>
401(k) retirement savings plan eligibility on your start date with employer match</li><li>
Employer-paid disability insurance coverage</li><li>
Supplemental benefits are offered such as accident, critical illness, hospital indemnity coverage, pet insurance, and employee-only discounts.</li><li>
Safe and paid parking on-site</li><li>
Training and career growth opportunities</li><li>
Exclusive early access, employee discounts, and complimentary tickets to world-class performances and events.</li><li>
Discounts on Starbucks products and merchandise</li></ul><p><b>
Limitations and Acknowledgments</b></p><p>
The Americans with Disabilities Act requires that reasonable accommodations be made for qualified individuals to help perform the required duties and tasks of the position. Reasonable accommodation is available for qualified individuals with disabilities upon request.</p><p>
The Smith Center for the Performing Arts (TSC) is an Equal Opportunity Employer that complies with the laws and regulations set forth under EEOC.</p><p><b>
Diversity, Equity, and Inclusion Mission Statement</b></p><p>
At The Smith Center for the Performing Arts (TSC) diversity, equity, and inclusion are at the core of who we are. Our commitment to these values is unwavering. They are central to our mission and to our impact on the community. We know that having varied perspectives helps generate better ideas to solve the complex problems of a changing&mdash;and increasingly diverse&mdash;world. We believe that a variety of opinions, approaches, perspectives, and talents are the cornerstones of a strong and flexible organization.</p><p>
TSC strives to champion diversity, equity, and inclusion for all.</p></div><p></p>

Manager, CRM and Analytics

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