media analytics manager

Huda Beauty

<div>Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world&rsquo;s fastest-growing beauty brands. As a company, we are fueled by purpose and not profit; this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Summary: The Senior Manager, Social Media Analytics leads the social analytics function, overseeing the performance measurement of all social media activities and delivering strategic insights that drive engagement, brand equity, and business impact.
This role combines deep analytical expertise with a strong understanding of social trends, platform algorithms, and content performance. You will manage a team of analysts and collaborate cross-functionally with Social Strategy, Paid Media, Creative, Influencer, and Brand Marketing teams to influence decision-making and shape content strategy through data.
Essential Duties and Responsibilities:
Analytics Strategy &amp; Leadership<ul>
<li>
Lead the development and execution of the social analytics roadmap.</li>
<li>Manage and mentor a team of analysts, fostering a culture of data-driven decision-making.</li>
<li>Act as the primary analytics partner to senior leadership across Social, Brand, and Paid Media.</li>
</ul>
Data Analysis and Reporting<ul>
<li>
Oversee the creation of dashboards and reports that consolidate data from multiple platforms.</li>
<li>Deliver recurring (weekly, monthly, campaign-based) performance reports with actionable insights.</li>
<li>Translate data into strategic recommendations that influence content, media, and brand decisions.</li>
</ul>
Social Listening and Competitive Intelligence<ul>
<li>
Lead social listening efforts using tools like Sprinklr, Dash Hudson, or Brandwatch.</li>
<li>Identify emerging trends, competitive shifts, and cultural moments that inform brand activation.</li>
<li>Conduct benchmark analysis against competitors and industry leaders.</li>
</ul>
Campaign Evaluation<ul>
<li>
Define success metrics in partnership with social and paid teams.</li>
<li>Evaluate campaign effectiveness and recommend optimizations to improve ROI.</li>
<li>Integrate organic and paid performance data for unified measurement.</li>
</ul>
Audience Insights<ul>
<li>
Develop audience profiles using behavioral, demographic, and psychographic data.</li>
<li>Identify new segments and opportunities for targeted engagement.</li>
<li>Provide insights to inform influencer strategy, creative direction, and platform prioritization.</li>
</ul>
Cross-Functional Collaboration<ul>
<li>
Present insights to senior stakeholders and guide teams in applying data to creative and strategic decisions.</li>
<li>Collaborate with Brand, Creative, E-commerce, and PR to ensure alignment on KPIs and reporting.</li>
<li>Champion a data-first culture across the marketing and social ecosystem.</li>
</ul>
Requirements<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business, Data Analytics, or related field.</li></ul><ul>
<li>8+ years of experience in social media analytics or digital insights, with at least 2 years in a leadership role.</li>
<li>Proficiency in analytics platforms (e.g., Power BI).</li>
<li>Advanced Excel and data visualization skills.</li>
<li>Strong understanding of platform algorithms, engagement metrics, and KPIs.</li>
<li>Excellent analytical, presentation, and communication skills.</li>
<li>Proven ability to translate complex data into clear, actionable insights.</li>
<li>Experience working in a fast-paced, cross-functional environment.</li>
</ul>
Benefits<ul>
<li>
Monthly &ldquo;Self Love Days&rdquo; &ndash; at company discretion</li>
<li>Premium Medical/Dental/Vision coverage for employee plus dependents</li>
<li>Monthly coaching sessions with our in-house Success Coach</li>
<li>Employee discounts on all Huda Beauty products</li>
<li>Quarterly product gifting</li>
</ul>
Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.</div>

Senior Manager, Social Media Analytics

AutoNation

<div>We are seeking a Web Analytics Manager to lead the design, implementation, and optimization of our digital analytics programs. This role will manage analytics initiatives across web, mobile, and paid media channels, ensuring accurate data collection, actionable insights, and alignment with business objectives. The ideal candidate has hands-on experience with Adobe Analytics, Google Analytics, and data visualization tools, paired with the ability to manage cross-functional teams and drive performance improvements.
Key Responsibilities:<ul><li>
Lead the implementation, configuration, and governance of enterprise-level analytics tools including SQL- based reporting, Adobe Analytics, Adobe Launch, Customer Journey Analytics (CJA), and Google Analytics 4.</li><li>
Manage data collection, validation, and quality assurance processes to ensure accurate, reliable analytics data.</li><li>
Develop and maintain dashboards and reports in Tableau, Power BI, or similar tools to provide actionable insights to business stakeholders.</li><li>
Collaborate with marketing, product, and engineering teams to define KPIs, measurement frameworks, and data-driven strategies that optimize customer experiences and campaign performance.</li><li>
Conduct funnel analysis, conversion tracking, and segmentation analysis to identify opportunities for improved engagement and conversion rates.</li><li>
Ensure compliance with GDPR, CCPA, and internal data governance policies.</li><li>
Provide guidance and mentorship to junior analytics team members, supporting their professional growth and skills development.</li><li>
Translate analytics findings into clear recommendations for business and technical stakeholders, balancing strategic insights with tactical action.</li></ul>
Required Qualifications:<ul><li>
5+ years of experience in digital analytics or data analysis roles, ideally with a mix of hands-on implementation and team management.</li><li>
Strong proficiency with Adobe Analytics, Customer Journey Analytics, Adobe Launch / DTM, Google Analytics 4, GTM, and Tealium.</li><li>
Experience with data visualization and BI tools such as Tableau or Power BI.</li><li>
Proficient in SQL, Python, or similar programming/data manipulation languages.</li><li>
Demonstrated ability to manage cross-functional projects and mentor junior team members.</li><li>
Knowledge of SEO, paid media, and web optimization principles is a plus.</li><li>
Excellent communication skills; able to translate complex analytics into actionable business insights.</li></ul>
Preferred Qualifications:<ul><li>
Experience with A/B testing, personalization, or attribution modeling.</li><li>
Prior exposure to enterprise marketing technology stacks and large-scale analytics implementations.</li><li>
Familiarity with data governance, compliance, and privacy regulations.</li></ul><h2 class="jobSectionHeader">
Exciting Benefits and Perks Await You:</h2><ul><li>
Competitive compensation and 401k matching</li><li>
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.</li><li>
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear</li><li>
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers</li><li>
Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide</li></ul>
AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve. 
AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.</div>

Web Analytics Manager

Henkel

<div><div><h4 class="jobSectionHeader">About this Position
</h4>In this position, you will lead the development and execution of media strategies across MEA markets. You&rsquo;ll act as an entrepreneurial, results-driven Media Manager collaborating with internal teams, agencies, and regional partners to deliver consumer-centric, cross-channel campaigns. Working closely with shopper and brand marketing teams, you&rsquo;ll drive brand equity and business growth through impactful and integrated media solutions. 
<h4 class="jobSectionHeader">What you&acute;ll do
</h4><ul><li>Manage media buying strategy and execution, including oversight of media offers, deal negotiations, and managing media agency relationships, ensuring cost-effective and impactful media investments.</li><li>
Partner with media agencies to manage media planning, buying, optimization, and performance tracking.</li><li>
Manage the development and execution of media strategies across all channels (TV, digital, social, OOH, etc.) to support brands and business objectives as per Modern Marketing principles.</li><li>
Ensure alignment of media plans with brand (ATL) and commercial/shopper teams (Retail Media/BTL).</li><li>
Ensure robust tracking of media KPIs such as reach, conversion, and sales uplift, supporting data-driven decisions.</li><li>
Champion innovation and test-and-learn media opportunities within our internal Experimentation@Scale process.</li><li>
Manage relationships with external media partners such as Google, Meta, TikTok etc.</li><li>
Manage media tools such as Henkel Media Center (HMC) &amp; Henkel Open and deliver performance reports, competitive analysis, post-buy reviews, and ad hoc insights for stakeholders.</li>
</ul><h4 class="jobSectionHeader">What makes you a good fit
</h4><ul><li>5 to 8 years of experience in media strategy, planning, and execution, ideally within FMCG.</li><li>
Proven track record managing integrated campaigns across all channels.</li><li>
Strong experience in integrated communication planning</li><li>
Ability to manage cross-functional teams and agencies with clarity and influence.</li><li>
Deep understanding of MEA markets&rsquo; media landscape, consumer behaviour, and retail environment.</li><li>
Analytical mindset with experience using media analytics, MMM, and other measurement tools.</li><li>
Strategic thinker with strong commercial acumen and attention to detail.</li><li>
Fluency in English, both spoken and written</li>
</ul><h4 class="jobSectionHeader">Some perks of joining Henkel
</h4>At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.</div></div>

Media Manager, Henkel Consumer Brands MEA

IPG Mediabrand

Location: London, England, United Kingdom Location: London, England, United Kingdom Agency: Mediahub - United Kingdom Ref#: 19057 Type of Contract: RegularWHO ARE WE:We are Mediahub, the industry's best kept secret. This year we got our first Campaign School Report, coming in at number one for building the most ethnically diverse team in the industry. COMvergence rank us as the UK's fastest growing media agency for the second year running.We bring a challenger mindset to everything we do. Brands choose to work with us to disrupt category norms.We offer the best of both worlds. A start-up culture backed by Mediabrands.Just some of the brands we work with - New Balance, Pinterest, Celebrity Cruises, Activision, Esprit, Bicester Collection.You will be joining an agency that is for everyone.We live by our values:<ul><li>Anticipate tomorrow - we are challengers, we are proactive in thinking about what needs to happen today in order to make tomorrow better</li><li>Hustle from the heart - we move fast, take ownership, and look out for each other</li><li>Perform with pride - we take pride and care in what we do, and we strive for excellence</li><li>Believe you can - believe in yourself to make a difference; believe in each other to do great things</li><li>Stay curious -we have fun on the journey of discovery</li></ul> Role Overview As the Analytics Director, you will lead and oversee the analytics function for our clients on a global scale. Your role will involve managing the delivery of everything from Dashboards to advanced analytics projects, collaborating with Media teams, data science and engineering teams, and driving innovation in data solutions. You will ensure that analytics outputs align with business objectives and deliver measurable value to clients. This position requires a strategic thinker with a deep understanding of analytics and its application within the business context.We seek a passionate, ambitious, and curious leader who thrives in a dynamic and collaborative environment. The ideal candidate will have a strategic mindset, strong business acumen, and the ability to innovate and drive change within the analytics function. You should be committed to delivering exceptional client service and be ready to take on new challenges that push the boundaries of traditional analytics. Responsibilities <ul><li>Team Leadership: Manage a team of analysts, providing guidance, mentoring, and ensuring the delivery of high-quality analytics outputs across key projects.</li><li>Project Management: Oversee the specification and delivery of critical analytics projects, ensuring they meet client requirements and deadlines. Work closely with Lead Analysts to maintain project alignment with business objectives.</li><li>Client Relationship Management: Act as a key point of contact for clients, working alongside the Group Analytics Director to nurture and expand client relationships. Own the analytics output for assigned accounts and campaigns.</li><li>Test and Learn Programmes: Deploy and oversee test and learn programmes, ensuring they deliver demonstrable incremental value for clients through initiatives such as onsite conversion rate optimisation (CRO) and digital ad platform enhancements.</li><li>Data Solutions Development: Collaborate with Engineering and Data Science teams to advance data solutions, including econometrics, investment planning, clustering, and modelling.</li><li>Innovation in Analytics: Contribute to shaping the organisation's data analytics offering by exploring and applying new techniques in marketing, consumer research, predictive analytics, and machine learning.</li><li>Stakeholder Communication: Serve as a bridge between client business users and the data engineering team, ensuring clear communication and understanding of analytics findings and recommendations.</li></ul> Desired Skills & Experience <ul><li>Experience: Significant years of relevant experience, preferably in managing the delivery of complex analytics projects within a global brand or agency environment. </li><li>Technical Skills: Proficiency in SQL databases and dashboarding software such as Power BI or Tableau is important. Familiarity with programming languages such as Python or R and their associated data analysis libraries (e.g., NumPy, Pandas, scikit-learn) is a plus.</li><li>Statistical Expertise: Strong understanding of statistics, including descriptive statistics, regression, probability, sampling, and hypothesis testing.</li><li>Communication: Excellent written and verbal presentation skills, with the ability to translate complex analytical concepts into actionable business insights for non-technical audiences.</li><li>Domain Knowledge: Good understanding of the media industry and the ability to balance brand and performance media investment allocations effectively</li></ul>Employee TransparencyAt IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.The PerksWe aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued - and that you are rewarded for your fantastic work. So, we also offer a range of benefits:<ul><li>Flexi-leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year</li><li>Free breakfast and free lunch</li><li>Early finish Fridays</li><li>Core Hours (Mon-Thurs, flexible start/finish times)</li><li>Interest free season ticket loan</li><li>Paid time off for Volunteering</li><li>Group Income Protection</li><li>Life Assurance</li><li>Private Medical Insurance or Health Cash Plan (dependent on level)</li><li>Group Personal Pension Plan with matched contributions from 3-6%</li><li>Generous Parental Leave & Pay</li><li>Employee Assistance Programme</li><li>Free eye tests</li><li>Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!</li></ul><img src="https://www.jobg8.com/Tracking.aspx?vAeLusD9WE1T5VgaI7TX3%2bBfmd3V3QQ9b" width="0" height="0" />

Positions: Analytics Director - Mediahub - United Kingdom

Tapestry

<div></div><div><div><div><div><div>Kate Spade
</div></div></div></div><div><div><div><div>New York City, NY, US
</div></div></div></div><div></div><div><div><div><div>Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home d&eacute;cor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. 


Kate Spade New York is part of the Tapestry portfolio &ndash; a global house of brands committed to stretching what&rsquo;s possible. 


A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. 
<div></div>
<div>
The Manager, Digital Marketing Analytics &amp; Performance Planner will play a critical role in Kate Spade&rsquo;s customer centricity efforts. This position is responsible for the creation of actionable marketing insights, channel forecasting, reporting and measurement. The goal of these activities is to advance the company&rsquo;s knowledge of the consumer journey and quantify the impact of marketing efforts. This role blends analytical rigor with strategic planning to drive measurable growth, improve ROI, and inform marketing decisions through actionable insights.</div> 
<div></div>
<div>
The ideal candidate will possess a balance of technical skills, curiosity, and proficiency in data visualization. They will help solve business problems, examining results to identify patterns and insights within structured and unstructured data. They will propose analytical strategies and solutions that challenge and expand the thinking of the entire team.</div> 
<div></div>
<div>
The successful individual will leverage their proficiency in marketing data analytics to...</div> 
<div></div>
<div>
Analytics &amp; Optimization</div>
<ul>
<li>Monitor and analyze performance metrics across owned, earned &amp; paid digital marketing channels, including paid search, display, paid social, and email marketing.</li>
<li>Prepare &amp; deliver reporting. Aggregate data and insights across multiple stakeholders, vendors, and agencies, and consolidate into a clear, consistent, and easily digestible view.
</li><li>Collaborate with Tapestry partners to build and maintain dashboards and reporting tools using platforms like Google Analytics, GA4, Tableau, or similar.</li>
<li>Apply predictive modeling and machine learning techniques to forecast marketing outcomes.</li>
<li>Collaborate with cross-functional internal &amp; external partners to strategically apply learnings to media activations, including recommendations for shifts in spend levels across creatives, partners/platforms optimizations, channels and/or time period adjustments.</li>
<li>Leverage a strong understanding of customer segmentation &amp; analytics in order to identify opportunities in our media mix and audience targeting, in partnership with Customer Analytics Manager.</li></ul> 
<div></div>
<div>
Forecast Planning &amp; Testing</div>
<ul>
<li>Drive Annual, Quarterly, Monthly &amp; Daily level marketing channel performance forecasting with Agency partners and cross functional teams
</li></ul><ul><li>Support test &amp; learn strategy across paid &amp; owned channels, extracting insights, opportunities, and actions from test results.</li> 
</ul>
<div></div><div>Data Management &amp; Insights</div>
<ul>
<li>Collect, clean, and analyze data from various marketing channels to identify trends and opportunities.</li>
<li>Ensure data accuracy, consistency, and compliance with privacy regulations.</li>
<li>Present insights and recommendations to senior leadership to inform strategic decisions.</li>
</ul><ul><li>Act as a subject matter expert in marketing measurement science, specifically MMM + MTA unified-model measurement and media KPIs.</li>
<li>Remain aware of data inconsistencies and work with IT, Tapestry Data Labs, Tapestry COE and/or the brand&rsquo;s Agency of Record to ensure data efficacy &amp; quality.</li> 
</ul>
<div></div><div>Team &amp; Vendor Collaboration</div>
<ul>
<li>Manage relationships with external agencies and vendors to ensure campaign effectiveness.</li>
<li>Coordinate with finance and operations teams to manage budgets and ensure efficient spend.</li></ul> 
<div></div>
<div>
The accomplished individual will possess...</div>
<ul>
<li>5+ years&rsquo; experience working with marketing data, applied statistics, and data mining or an equivalent combination of work experience and education will be considered</li>
</ul><ul><li>Proficiency in tools such as Google Analytics, Adobe Analytics, SQL, Excel, MMM/MTA, and data visualization platforms.</li>
</ul><ul><li>Experienced working in a direct-to-consumer business, preferably with multiple channels of distribution.
</li><li>Strong understanding of digital marketing channels, including paid search, social media, email, and SEO.</li>
<li>Proven track record of being able to work independently with the business stakeholders with minimal direction and proactively engage with them.</li>
<li>Excel at making complex concepts simple and easy to understand by those around you. Strong communication and data visualization skills i.e., translating complex concepts into layman&rsquo;s terms and influence both peers and senior leadership.</li></ul> 


Our Competencies for All Employees 

<ul>
<li>Courage: Doesn&rsquo;t hold back anything that needs to be said; provides current, direct, complete, and &ldquo;actionable&rdquo; positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.</li>
<li>Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.</li>
<li>Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.</li>
<li>Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn&rsquo;t upset when things are up in the air; doesn&rsquo;t have to finish things before moving on; can comfortably handle risk and uncertainty.</li>
<li>Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.</li>
<li>Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.</li>
<li>Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.</li></ul> 


Our Competencies for All People Managers
<ul>
<li>Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.</li>
<li>Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.</li>
<li>Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.</li></ul> 


Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. 


Americans with Disabilities Act (ADA) 
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com

Visit Kate Spade at www.katespade.com. 


Work Setup: HYBRID 


BASE PAY RANGE $95,000.00 TO $110,000.00 Annually

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please 


#LI-HYBRID #LI-MC2
</div></div></div></div><div><div><div><div>Req ID: 123311 
</div></div></div></div> 
Nearest Major Market: Manhattan
 
Nearest Secondary Market: New York City
 
Job Segment: Marketing Manager, Channel Marketing, Performance Management, SEO, Marketing, Human Resources</div>

Manager, Analytics and Performance

Dentsu aegis network

Key Responsibilities <ul> <li>Lead agency-wide media operations, ensuring alignment in processes, compliance, and operational excellence.</li> <li>Own digital excellence in trading operations, including bidding tools, strategy frameworks, and testing new optimization technologies.</li> <li>Oversee campaign setup, trafficking, naming conventions, and account stewardship, ensuring consistency across teams.</li> <li>Manage measurement and analytics teams, overseeing campaign performance reporting, insights generation, and visualization/dashboarding.</li> <li>Identify what is working (and what is not) across campaigns, providing clear direction for optimization and process improvement.</li> <li>Lead crisis management through strong operational processes and innovative solutions.</li> <li>Collaborate with trading and product teams to implement new bidding technologies and optimization strategies.</li> <li>Establish governance and best practices for campaign analytics, trafficking, and reporting standards.</li> <li>Ensure integration of campaign insights into planning, trading, and client reporting.</li> </ul>

Media Measurement & Optimization Director

Homzmart

<div>Company Description 
Homzmart is an end to end community that connects home professionals with homeowners who can browse home designs, furniture, accessories and products and also can find reviews, referring professionals, take advice from professionals and read articles about home improvement. 
Job Description 
The Performance &amp; Analytics Manager plays a key role in leading Homzmart&rsquo;s data-driven performance management and forecasting initiatives. The role oversees the full analytics lifecycle &mdash; from data strategy and KPI alignment to predictive modeling and performance optimization &mdash; ensuring that every decision across the business is backed by accurate, actionable insights.
Key Responsibilities
Data Strategy &amp; Governance<ul><li>
Own and continuously enhance Homzmart&rsquo;s analytics framework, ensuring a single source of truth for all business KPIs.</li><li>
Define, document, and standardize metric definitions across commercial, marketing, and operations functions.</li><li>
Drive the integrity and consistency of all data sources and dashboards used for business reviews and decision-making.</li></ul>
Business Performance Analytics<ul><li>
Partner with senior leadership to monitor and analyze company performance across GMV, Items, AOV, and operational efficiency.</li><li>
Deliver daily, weekly, and monthly performance reporting packs with actionable insights and trend analysis.</li><li>
Conduct post-campaign, regional, and category performance reviews to identify growth opportunities and operational gaps.</li><li>
Translate analytical findings into clear business narratives to support strategic planning.</li></ul>
Forecasting &amp; Predictive Modeling<ul><li>
Lead the development of Homzmart&rsquo;s forecasting models to project GMV, item sales, and marketing-driven outcomes.</li><li>
Build machine learning models integrating seasonality, pricing, discounting, and external market factors such as currency and inflation.</li><li>
Develop scenario-based forecasting tools to simulate business performance under different budget or campaign settings.</li></ul>
Cross-Functional Collaboration<ul><li>
Work closely with product, sales, and technology teams to align marketing efforts with overall business objectives.</li><li>
Communicate performance insights and recommendations effectively to all relevant stakeholders.</li><li>
Build and maintain analytics frameworks that monitor production performance, warehouse capacity, and SLA achievement.</li><li>
Deliver actionable insights to improve operational planning, reduce bottlenecks, and optimize fulfillment efficiency.</li></ul>
Automation &amp; Tooling<ul><li>
Automate recurring reports and streamline manual workflows using Python, SQL, and BI tools.</li><li>
Ensure that all analytics outputs are scalable, well-documented, and aligned with Homzmart&rsquo;s data standards.</li></ul>
Leadership &amp; Stakeholder Enablement<ul><li>
Mentor junior analysts and upskill cross-functional teams on data literacy and analytical best practices.</li><li>
Act as a bridge between business and technical teams, ensuring alignment on data priorities and performance goals.</li><li>
Foster a proactive, insight-driven culture across the organization.</li></ul> 
Key Achievements in Role<ul><li>
Built Homzmart&rsquo;s machine learning forecasting engine for GMV and SKU-level projections.</li><li>
Unified KPI definitions and automated performance dashboards across commercial and marketing teams.</li><li>
Introduced new analytical frameworks for production, fulfillment, and campaign evaluation.</li><li>
Supported strategic planning with predictive insights linking business targets to marketing and operational outcomes.</li></ul> 
Qualifications<ul><li> 
Bachelor&rsquo;s degree in Economics, Statistics, Data Science, or related field.</li><li>
4&ndash;6 years of experience in Analytics, Business Intelligence, or Performance Management, preferably in e-commerce or digital business.</li><li>
Strong command of:<ul><li>
SQL (data modeling, query optimization)</li><li>
Business Intelligence tools (e.g., Amazon QuickSight, Google Looker Studio, or similar)</li><li>
Excel / Google Sheets (analytical modeling and automation)</li></ul></li><li>
Solid business understanding of e-commerce KPIs, growth levers, and performance tracking.</li><li>
Excellent communication and data storytelling skills.</li><li>
Proven track record of driving significant improvements in marketing performance and ROI.</li><li>
Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics, Adjust).</li><li>
Experience with A/B testing and conversion rate optimization (CRO) methodologies.</li><li>
Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable insights.</li><li>
Ability to work independently and as part of a team in a fast-paced environment.</li></ul> 
Additional Information 
Preferred Skills<ul><li>
Advanced Python proficiency for data modeling, feature engineering, and automation (Pandas, Polars, Streamlit, ML frameworks)</li><li>
Experience with predictive modeling and demand forecasting using machine learning.</li><li>
Familiarity with data visualization design and dashboard scalability.</li><li>
Strong business acumen with the ability to translate analytics into strategic recommendations.</li></ul>
Success Indicators<ul><li>
Company KPIs fully standardized and aligned across all departments.</li><li>
Automated reporting ecosystem with minimal manual intervention.</li><li>
Forecasting accuracy continuously improves across business cycles.</li><li>
Data-driven culture embedded in decision-making across teams.</li></ul></div>

Performance & Analytics Manager

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