media planning manager

Omnicom Media Group (MENA)

<div>
 
 
 Job Summary
 
 
 
 We are seeking a dynamic and experienced Planning Manager to join our team. The successful candidate will be responsible for developing and managing media plans, ensuring operational excellence, and maintaining strong client relationships. The role requires collaboration with internal teams, agency partners, and vendors to deliver high-quality campaigns that meet client objectives.
 
 
 
 
 
 
 A typical day includes:
 
 
 
 - Provide high-standard and quality service to clients, understanding their requirements and needs.
 
 
 - Develop media plans integrating all aspects of media: TV, Print, Radio, Outdoor, Digital, Interactive, and Emerging Technologies.
 
 
 - Devise and execute both online and offline media strategies to fulfill client and brief objectives.
 
 
 - Manage and oversee media budgets, ensuring financial accuracy and efficiency.
 
 
 - Liaise with the Investment team to achieve buying commitments.
 
 
 - Supervise and provide line management for junior team members in the planning team.
 
 
 - Offer recommendations and analysis on targeting, geography, scheduling, support level, and budget allocation.
 
 
 - Ensure timely execution of campaigns and prepare post-campaign summaries and analyses.
 
 
 - Maintain media schedules and track placement of broadcast, print, internet, and OOH buys to ensure accuracy.
 
 
 - Identify and integrate emerging media opportunities into media plans.
 
 
 - Foster effective communication and integration with multiple agency partners, including creative, account management, web, promotions, media buying, and research teams.
 
 
 - Manage vendor relationships and ensure deliverables meet expected standards.
 
 
 - Construct media plans using a logical and data-driven approach, creating competitive reports with in-depth analysis and actionable insights.
 
 
 
 Client &amp; Project Management
 
 
 
 - Act as the main day-to-day contact for clients, ensuring proactive engagement and exceptional service.
 
 
 - Ensure all client requests are met in a professional and efficient manner while managing expectations effectively.
 
 
 - Maintain a deep understanding of client businesses, brands, sectors, competitors, and target audiences.
 
 
 - Lead campaign management and delivery post-client approval, working closely with Activation teams and liaising with agency partners.
 
 
 - Own weekly status reports and overall holistic campaign reporting sent to clients.
 
 
 - Work closely with the Client Lead to proactively manage short, medium, and long-term client objectives and expectations.
 
 
 - Oversee financial management, ensuring accurate tracking of POs, timely client payments, and reconciliation of billing issues.
 
 
 - Fully immerse in the company&rsquo;s tools and systems, confidently discussing them with clients and internal stakeholders.
 
 
 
 
 
 The ideal candidate will have:
 
 
 
 - 5+ years of experience in a similar media or marketing role.
 
 
 - Strong background in planning and executing both online and offline media campaigns.
 
 
 - Fluency in English (written and spoken). Arabic is plus
 
 
 - Google Certified (through the Google Certified Professional program).
 
 
 - Strong analytical and organizational skills with excellent attention to detail.
 
 
 - Ability to meet stringent deadlines and work under pressure in a fast-paced environment.
 
 
 - Effective interpersonal, communication, and negotiation skills.
 
 
 - Solid understanding of qualitative and quantitative planning, marketing research, and its application for brand building and marketing initiatives.
 
 
 - Strong project management skills with the ability to handle multiple priorities effectively.
 
 
 - Proficient in MS Office and other media planning tools.
 
 
 - Passion for outstanding client service with a proactive and problem-solving mindset.
 
 
 - Strong numerical skills with the ability to analyze and validate data.
 
 
 Confident presentation skills with the ability to articulate media plans and insights effectively.
 
</div>

Media Planning Manager

Starcom Middle East

<div>
 
 Company Description
 
 
 
 With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
 
 
 
 Overview
 
 
 
 We are seeking a highly organized and client-focused Media Manager to join our team. The ideal candidate will serve as the primary liaison between the agency and our clients, ensuring that all projects are delivered on time, within budget, and to the highest standards. This role requires excellent communication skills, strong project management abilities, and a deep understanding of marketing strategies and client needs.
 
 
 
 Responsibilities
 
 
 
 
 Responsibility &amp; Focus:
 
 
 
 <ul>
 <li>
 Lead the development and execution of media plans for clients across a variety of industries.
 </li>
 <li>
 Work along with reporting manager taking into account both the client's and the agency's key performance indicators.
 </li>
 <li>
 Ability to effectively manage multiple projects simultaneously, including setting priorities, meeting deadlines, translating strategies into innovative media, and working well under pressure.
 </li>
 <li>
 Collaborating with cross-functional teams to develop and execute effective media strategies.
 </li>
 <li>
 Manage day-to-day client relationships and communications.
 </li>
 <li>
 Build a strong rapport with clients and business partners.
 </li>
 <li>
 Mentor and guide junior planning team members.
 </li>
 <li>
 Quality control for all media planning.
 </li>
 <li>
 Overseeing team on day-to-day projects
 
 
 </li>
 </ul>
 
 Technical &amp; Product
 
 
 
 <ul>
 <li>
 Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals.( Including digital, offline)
 </li>
 <li>
 Strong analytical skills and ability to interpret data and market research
 </li>
 <li>
 Strong grasp of media industry trends and best practices
 </li>
 <li>
 Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc..)
 </li>
 <li>
 In-depth knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan,ETAM, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc..
 </li>
 <li>
 Knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager
 </li>
 <li>
 Good commercial acumen, able to understand the importance of driving ROI for both business partners and agency whilst being both efficient and effective
 </li>
 <li>
 Development of sound channel strategy and activation in line with the communication plan
 </li>
 <li>
 Development and ownership of projects related to: Media Strategy, Consumer Insights Analysis, Identifica-tion of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Budget levels by market etc.
 </li>
 <li>
 Ownership and oversight of all output from the executives/admin to ensure accuracy of the documents shared internally and externally
 </li>
 <li>
 Responsible for efficient/accurate admin for the group.
 
 
 </li>
 </ul>
 
 Business Acumen &amp; Operational Excellence
 
 
 
 <ul>
 <li>
 Deep understanding of the media industry and the role of media planning within it
 </li>
 <li>
 Proven ability to manage multiple projects, clients, and stakeholders
 </li>
 <li>
 Strong project management skills, ability to prioritize, meet deadlines, and work under pressure
 </li>
 <li>
 Knowledge of how to measure ROI from media plan
 </li>
 <li>
 Ability to manage internal teams and external vendors and agencies
 </li>
 <li>
 Quality control and adjustments if required - in this role Media Manager takes full responsibility on output of Media Executives &amp; Media Planners
 </li>
 <li>
 Conduct regular presentations to clients keeping them informed of all relevant media trends and development
 </li>
 <li>
 Strong grasp of &amp; ability to develop channel-specific strategies, media plans and reports across both Offline &amp; Online Channels
 </li>
 <li>
 Strong media knowledge of the market, consumer, and media research available
 </li>
 <li>
 A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant.
 
 
 </li>
 </ul>
 
 Innovation &amp; Analytical Mindset
 
 
 
 <ul>
 <li>
 Ability to think strategically, creatively, and analytically.
 </li>
 <li>
 Proven ability to identify new opportunities and develop effective solutions.
 </li>
 <li>
 Strong communication, presentation and negotiation skills.
 </li>
 <li>
 Ability to innovate and improve current processes.
 
 
 </li>
 </ul>
 
 People &amp; Leadership
 
 
 
 <ul>
 <li>
 Seeks others' feedback to develop self-awareness, strengths and address development area.
 </li>
 <li>
 Is able to proactively raise issues to improve effective team working and collaboration.
 </li>
 <li>
 Is able to communicate confidently in a clear, concise and articulate manner.
 </li>
 <li>
 Collaborates with stakeholders and embraces an inclusive based environment.
 </li>
 <li>
 Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
 </li>
 <li>
 Able to build relationships quickly with others and engages personally with peers and clients.
 </li>
 <li>
 Treats others with respect, listens to other perspectives, especially when they are different from own.
 </li>
 <li>
 Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
 </li>
 <li>
 Drives a culture of trust with Peers, clients and all other stakeholders.
 
 
 </li>
 </ul>
 
 Self
 
 
 
 <ul>
 <li>
 is able to take ownership for actions and deals with consequences in a mature manner.
 </li>
 <li>
 Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
 </li>
 <li>
 Displays openness to the ideas of others and leverages them when beneficial for the business.
 </li>
 <li>
 Showcases curiosity and open mindset towards new ways of doing things.
 </li>
 <li>
 Is able to set high impact objectives and goes above and beyond to exceed performance.
 </li>
 <li>
 Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
 </li>
 <li>
 Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
 </li>
 <li>
 Approaches situations and individuals with honesty, integrity and humbleness.
 </li>
 <li>
 Displays resilience and maintains drives and a positive outlook when faced with challenges.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor's degree in marketing, advertising, or a related field.
 </li>
 <li>
 5-7 years of experience in media planning or related role ( preferably working on a portfolio).
 </li>
 <li>
 Proven ability to mentor and lead a team of planning executives.
 </li>
 <li>
 Strong organizational skills, team player, ability to multitask, and work under pressure.
 </li>
 <li>
 Digital Certifications across the major platforms, including Meta (FB &amp; IG), Google, Snapchat, LinkedIn, Twitter, etc.
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 R-2531L-790
</div>

Manager - Media

<div>
 
 Company Description
 
 
 
 Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more.
 
 
 
 Overview
 
 
 
 <ul>
 <li>
 Overall development and execution of media plans across multiple clients and industries, taking into account both the client's and the agency's key performance indicators.
 </li>
 <li>
 Identifying new business opportunities and generating leads.
 </li>
 <li>
 Drive growth in various assigned areas of focus, utilizing cross-functional synergies to improve efficiency and support the client's broader goals.
 </li>
 <li>
 Identify organic growth, cross /up-selling drivers to maximize growth for the agency.
 </li>
 <li>
 Bring in cross-functional teams to develop and execute effective media strategies.
 </li>
 <li>
 Manage day-to-day client relationships and communications, including ongoing communication and relationship building to improve client satisfaction and grow their business.
 </li>
 <li>
 Play a role in shaping the overall direction and success of the media planning team.
 </li>
 <li>
 Offer mentorship and guidance to the overall team members.
 </li>
 <li>
 Represent the company in client and industry meetings and presentations.
 </li>
 <li>
 Contribute to the overall business and strategic direction of the media planning team.
 </li>
 <li>
 Oversee the development and implementation of media strategies, including day-to-day operations.
 </li>
 <li>
 Effectively manage resources and work to enhance the skills and capabilities of team members through mentoring and training.
 </li>
 <li>
 Act a client lead responsible in nurturing and building a strong rapport that fosters strong partnerships through effective communication and relevant advice.
 </li>
 <li>
 Develop educational programs to expand clients' knowledge and understanding of media strategy.
 </li>
 <li>
 Possess a comprehensive understanding of communications strategy and advertising principles.
 
 
 </li>
 </ul>
 
 Responsibilities
 
 
 
 
 Technical &amp; Product
 
 
 
 <ul>
 <li>
 Ability to comprehend clients' requirements, pose appropriate inquiries, manage their expectations and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals.
 </li>
 <li>
 Act as a consultant that understands client requirements able to devise an actionable plan built around an omnichannel approach and in accordance with the client's goals.
 </li>
 <li>
 Collaborates with various departments and teams to increase opportunities for cross-selling and discover ways to establish partnerships, such as through media, data, and content, within the organization and with clients.
 </li>
 <li>
 Has a thorough understanding of all Publicis Media products and services, and is able to clearly and confidently explain their features and benefits to clients in a proficient manner.
 </li>
 <li>
 Strong analytical skills and ability to interpret data and market research.
 </li>
 <li>
 Expert in industry trends and best practices.
 </li>
 <li>
 Strong understanding of media laws and regulations.
 </li>
 <li>
 Proficient knwoledge of digital media and emerging technologies.
 </li>
 <li>
 Proficient in the use of MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
 </li>
 <li>
 Expert level knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global Web Index (GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
 </li>
 <li>
 Expert knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
 </li>
 <li>
 Expert commercial acumen, delivering and driving ROI force for both business partners and agency whilst being both efficient and effective and in line with set internal &amp; external KPIs.
 </li>
 <li>
 Strong verbal and written communication skills, strong selling skills, strong numeracy, literacy and accuracy.
 </li>
 <li>
 Proficient project management and organizational skills.
 </li>
 <li>
 Ensure internal and external marketing of the agency's work in regional and international awards.
 </li>
 <li>
 Contribute valuable ideas, opinions and feedback and communicate in an open and candid manner.
 </li>
 <li>
 Monitor day-to-day aspects of junior employees' work to ensure high quality output.
 </li>
 <li>
 Lead by example and inspire others to undertake challenging tasks and projects.
 </li>
 <li>
 Carry out appraisals for the team and proactively manage team motivation and growth.
 </li>
 <li>
 Provide on-the-job training and learning opportunities for junior employees.
 </li>
 <li>
 Be a strong team player within Account/Planning teams, Buying and specialist teams.
 </li>
 <li>
 Undertake additional projects beyond client responsibilities as requested, such as help on new business or analysis for regional offices.
 
 
 </li>
 </ul>
 
 Business Acumen &amp; Operational Efficiency
 
 
 
 <ul>
 <li>
 Proficient understanding of the advertising and media industry and the role of media planning within it.
 </li>
 <li>
 Proven ability to manage multiple projects, clients, and stakeholders, with strong project management skills and the ability to prioritize, meet deadlines, and work under pressure.
 </li>
 <li>
 Knowledge of how to measure ROI from media plans.
 </li>
 <li>
 Ability to manage internal teams and external vendors and agencies.
 </li>
 <li>
 Strong understanding of budgeting and forecasting and a strong understanding of business strategy.
 </li>
 <li>
 Strong grasp of &amp; ability to develop channel-specific strategies, media plans and reports across both Offline &amp; Online Channels.
 </li>
 <li>
 Strong media knowledge of the market, consumer, and media research available.
 </li>
 <li>
 Expert communication abilities and ability to interpret client objectives.
 </li>
 <li>
 Strong ability to train and develop analytical skills in staff.
 </li>
 <li>
 Assist &amp; develop team members capabilitie including crafting a career growth plan for them.
 </li>
 <li>
 Work closely with Buying and Finance team to provide investment briefs, oversee implementation plans, address any issues with ongoing plans and report on media investments.
 </li>
 <li>
 Responsible for overseeing and ensuring smooth functioning of relationships with clients, suppliers, and other departments.
 </li>
 <li>
 Quality control and adjustment to ensure seamless and comlpliat operation.
 </li>
 <li>
 Proactively involved in company wide initiatives as appropriate to the role.
 </li>
 <li>
 Comprehensive knowledge of all specialist teams and ability to sell relevant services to clients.
 </li>
 <li>
 Sound understanding of trading issues and how they impact media strategy.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor's degree in marketing, advertising, or a related field.
 </li>
 <li>
 Minimum of 12 years of experience in a media planning or related role.
 </li>
 <li>
 Proven ability to lead and manage teams of planning professionals.
 </li>
 <li>
 Strong organizational skills, team player, ability to multitask, and work under pressure.
 </li>
 <li>
 Experience in business development and industry representation.
 </li>
 <li>
 Digital Certifications across the major platforms, including Meta (FB &amp; IG), Google, Snap Chat, Twitter &amp; TikTok, in addition to in depth understanding in industry developments &amp; initiatives I.e.: commerce, Metaverse, NFTs, etc... . . . .
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 R-3744 P-4250
</div>

Business Director - Media Planning

The Home Depot

<div>Position Purpose:
The Manager, Media oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Responsible for working with key stakeholders and business/initiative leaders across the enterprise to understand specific customer, business and communication goals as well as oversee the creation and execution of omni-channel plans within the context of the overall marketing mix. Analyzes industry trends, channel results and business environment to improve strategies and plan recommendations. Manages omni-channel budget and supports channel measurement, results reporting and insights. Helps direct agency planning, buying and activation for areas of responsibility. 
Key Responsibilities:<ul><li>
10% Budget Management - Budget management and stewardship of omni-channel investments</li><li>
15% Channel Expertise - Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives</li><li>
20% Direct Omni-Channel Plans - Help direct media agency and/or supervise direct reports on creation and execution of department-level omni-channel plans</li><li>
10% Reporting &amp; Learning - Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning</li><li>
25% Stakeholder Relationship Management - Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise</li><li>
20% Test &amp; Learn - Test and learn new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage</li></ul> 

Direct Manager/Direct Reports:<ul><li>
This position typically reports to Sr Manager, Media</li><li>
This position has 0 direct reports</li></ul> 

Travel Requirements:<ul><li>
Typically requires overnight travel less than 10% of the time.</li></ul> 

Physical Requirements:<ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> 

Working Conditions:<ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
</li></ul> 
Minimum Qualifications:<ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul> 

Preferred Qualifications:<ul><li>
Omni-channel agency planning/buying experience</li><li>
Previous client-side omni-channel planning experience</li><li>
Previous leadership, mentoring and/or coaching experience</li><li>
Retail/multi outlet advertising experience</li><li>
Master's Degree</li><li>
Strong leadership abilities, experience supporting/mentoring team members and proven track record of building cross-functional work relationships, both internally and with external agency and platform partners</li><li>
Highly organized with an ability to combine strategic direction with hands-on tactical execution
</li><li>Strategic thinker with demonstrated ability to conceptualize and build integrated omni-channel plans
</li><li>Strong presentation skills with ability to gain alignment on recommendations
</li><li>Must be proficient in Excel/Word/Powerpoint computer programs
</li><li>Must be able to manage and prioritize multiple tasks/responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations
</li><li>Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization</li><li>
Partners with omni-channel strategy leads and stakeholders to set strategic, long-term planning; thinks outside of the current day-to-day environment to create a vision of what the future looks like for our customers</li></ul> 

Minimum Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.</li></ul> 

Preferred Education:<ul><li>
No additional education</li></ul> 

Minimum Years of Work Experience:<ul><li>
5</li></ul> 

Preferred Years of Work Experience:<ul><li>
No additional years of experience</li></ul> 

Minimum Leadership Experience:<ul><li>
None</li></ul> 

Preferred Leadership Experience:<ul><li>
None</li></ul> 

Certifications:<ul><li>
None</li></ul> 

Competencies:<ul><li>
Decision Quality</li><li>
Collaborates</li><li>
Drives Engagement</li><li>
Ensures Accountability</li><li>
Plans and Aligns</li><li>
Communicates Effectively</li><li>
Customer Focus</li><li>
Develops Talent</li><li>
Drives Results</li><li>
Manages Conflict</li></ul></div>

Manager, Media - Programmatic Display

<div><div><h3 class="jobSectionHeader">Who We Are</h3>

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestl&eacute;, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave&trade; Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, S&atilde;o Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company &ndash; powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.</div><h3 class="jobSectionHeader">
What We Are Looking For</h3>

VML is seeking a Senior Media Manager, Omnichannel Planning to join our team and support a key health/pharmaceutical client. This role requires someone who can manage client media-related issues, foster strong client relationships, and lead media planning efforts that drive innovative and effective ideas.
<h3 class="jobSectionHeader">
What You'll Do</h3>

Media Planning:
<ul>
<li>Develop media plans that support the client's marketing objectives. Ensure media plans are executed as planned and approved, on schedule and within budget.</li>
<li>Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation.</li>
<li>Identify opportunities for content partnerships and multi-platform media partnerships.</li>
<li>Create media plan recommendations and alternatives.</li>
<li>Select media channels and determine scheduling.</li>
<li>Analyze competitive activity in the marketplace.</li>
<li>Present media plans to clients.</li>
<li>Work with the analytics team to measure media performance, make recommendations for optimization.</li>
<li>Develop recap reporting to understand and document final campaign performance against goals and critical learnings.</li>
</ul><h3 class="jobSectionHeader">Who You Are</h3>
<ul><li>An individual with outstanding verbal and written communication skills.</li>
<li>Adept at using media research and planning tools to determine audience size and determine audience attributes.</li>
<li>Someone with demonstrated success in client relationships, team management, and media planning.</li>
<li>Possesses the fortitude to stay calm under pressure.</li>
</ul><h3 class="jobSectionHeader">What You'll Need</h3>
<ul><li>3-5 years of experience with media planning and performance media. Agency experience required.</li>
<li>Health/Pharmaceutical advertising experience highly preferred</li>
<li>Client facing experience</li>
<li>A professional with demonstrated ability to manage and lead across cross functional internal teams and lead with external clients, partners and vendors</li></ul><div> 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.

When you click &quot;Submit Application&quot;, this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</div></div>

Senior Media Manager, Omnichannel Planning

<div>Position Purpose:
The Manager, Media oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Responsible for working with key stakeholders and business/initiative leaders across the enterprise to understand specific customer, business and communication goals as well as oversee the creation and execution of omni-channel plans within the context of the overall marketing mix. Analyzes industry trends, channel results and business environment to improve strategies and plan recommendations. Manages omni-channel budget and supports channel measurement, results reporting and insights. Helps direct agency planning, buying and activation for areas of responsibility. 
Key Responsibilities:<ul><li>
10% Budget Management - Budget management and stewardship of omni-channel investments</li><li>
15% Channel Expertise - Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives</li><li>
20% Direct Omni-Channel Plans - Help direct media agency and/or supervise direct reports on creation and execution of department-level omni-channel plans</li><li>
10% Reporting &amp; Learning - Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning</li><li>
25% Stakeholder Relationship Management - Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise</li><li>
20% Test &amp; Learn - Test and learn new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage</li></ul> 
Direct Manager/Direct Reports:<ul><li>
This position typically reports to Sr Manager, Media</li><li>
This position has 2 direct reports</li></ul> 
Travel Requirements:<ul><li>
Typically requires overnight travel less than 10% of the time.</li></ul> 
Physical Requirements:<ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> 
Working Conditions:<ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul> 
Minimum Qualifications:<ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul> 
Preferred Qualifications:<ul><li>
Omni-channel agency planning/buying experience</li><li>
Previous client-side omni-channel planning experience</li><li>
Previous leadership, mentoring and/or coaching experience</li><li>
Retail/multi outlet advertising experience</li><li>
Bachelor's Degree</li><li>
Strong leadership abilities, experience supporting/mentoring team members and proven track record of building cross-functional work relationships, both internally and with external agency and platform partners</li><li>
Highly organized with an ability to combine strategic direction with hands-on tactical execution</li><li>
Strategic thinker with demonstrated ability to conceptualize and build integrated omni-channel plans</li><li>
Strong presentation skills with ability to gain alignment on recommendations</li><li>
Must be proficient in Excel/Word/Powerpoint computer programs</li><li>
Must be able to manage and prioritize multiple tasks/responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations</li><li>
Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization</li><li>
Partners with omni-channel strategy leads and stakeholders to set strategic, long-term planning; thinks outside of the current day-to-day environment to create a vision of what the future looks like for our customers</li></ul> 
Minimum Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a Bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul> 
Preferred Education:<ul><li>
No additional education</li></ul> 
Minimum Years of Work Experience:<ul><li>
5</li></ul> 
Preferred Years of Work Experience:<ul><li>
No additional years of experience</li></ul> 
Minimum Leadership Experience:<ul><li>
None</li></ul> 
Preferred Leadership Experience:<ul><li>
1-3 Years</li></ul> 
Certifications:<ul><li>
None</li></ul> 
Competencies:<ul><li>
Decision Quality</li><li>
Collaborates</li><li>
Drives Engagement</li><li>
Ensures Accountability</li><li>
Plans and Aligns</li><li>
Communicates Effectively</li><li>
Customer Focus</li><li>
Develops Talent</li><li>
Drives Results</li><li>
Manages Conflict</li></ul></div>

Media Manager - Orange Apron Media

The Coca-Cola Company

<div>The Senior Manager, Connections &amp; Media is responsible&mdash;together with Brand, IMX, Content, and the cross-functional marketing community&mdash;for building and orchestrating best-in-class, end-to-end (E2E) connection plans across the most relevant paid, earned, owned, and shared touchpoints for the U.S. market. This leader translates business strategy into communications strategy and an optimal connections architecture, develops prioritized investment strategies, and ensures plans are fully integrated with core creative ideas to deliver brand and commercial objectives. The role also oversees media investment negotiations and activation in partnership with our agency ecosystem, ensuring governance, brand safety, and measurement are embedded throughout the planning and execution cycle.<div><div><div> 
Function Related Activities/Key Responsibilities:</div></div></div><h2 class="jobSectionHeader">
Connections Strategy &amp; Planning (E2E)</h2><ul><li>
Lead the development of consumer-first, audience-led connection strategies and market-appropriate plans across paid, earned, owned, and shared channels.</li><li>
Translate brand objectives into clear communications architecture, journeys, and flights that balance upper-funnel brand building with lower-funnel commerce outcomes.</li><li>
Integrate connection plans with core creative platforms and content assets, ensuring platform-specific creative and placements.</li><li>
Partner with national and field teams to de-average national assumptions where relevant and reflect local consumer, competitive, and customer dynamics.</li></ul><h2 class="jobSectionHeader">
Investment Strategy &amp; Activation Oversight</h2><ul><li>
Develop budget allocations and channel mix recommendations based on opportunity sizing, historical performance, and market signals.</li><li>
Provide strategic direction for media investment and act as day-to-day steward with agency partners across TV/CTV, audio, OOH, programmatic, social, search, and emerging formats.</li><li>
Oversee trafficking, pacing, quality control, brand safety, and compliance; surface optimization recommendations and implications for future cycles.</li><li>
Direct and/or support negotiations of paid media investments in partnership with agencies to maximize effectiveness and efficiency.</li></ul><h2 class="jobSectionHeader">
Audience, Data &amp; Insights</h2><ul><li>
Leverage 1st/2nd/3rd-party data and unified data platforms to refine audience strategies (e.g., geo-segmentation, propensity, lookalike modeling).</li><li>
Identify high-value cohorts, media consumption patterns, and retailer/shopper contexts to personalize messaging and placements.</li><li>
Craft clear, data-grounded briefs for agencies; challenge legacy assumptions and pilot new channels/formats for hard-to-reach audiences.</li></ul><h2 class="jobSectionHeader">
Measurement &amp; Analytics Integration</h2><ul><li>
Set brand- and market-level KPIs (e.g., ROAS, incremental sales lift, brand lift, foot traffic) and ensure tracking/tagging are in place.</li><li>
Partner with Marketing Analytics/Insights on MMM, MTA, lift studies, and competitive spend analyses; translate findings into optimizations.</li><li>
Lead post-mortems to diagnose strategy/creative/execution drivers, codify learnings, and feed a continuous test-and-learn loop.</li></ul><h2 class="jobSectionHeader">
Cross-Functional Alignment &amp; Integration</h2><ul><li>
Serve as the bridge between Media and Brand, IMX, Creative, PR/Comms, FLM/Commercial, and Customer/Retail teams to embed connections into broader plans.</li><li>
Translate business priorities (e.g., driving trial for a new cohort or supporting a key customer initiative) into actionable, audience-first media briefs.</li><li>
Maintain tight feedback loops during execution, sharing performance updates and rapidly reflecting budget, promo, or inventory changes in plans.</li></ul><h2 class="jobSectionHeader">
Agency &amp; Partner Management</h2><ul><li>
Provide clear strategic direction to agency teams; uphold high standards in planning rigor, creativity, and operational excellence.</li><li>
Evaluate agency performance against benchmarks and recommend resource or scope adjustments where needed.</li><li>
Identify, nurture, and leverage external partnerships, including retail media networks and platform partners.</li></ul><h2 class="jobSectionHeader">
Innovation</h2><ul><li>
Scout, pilot, and scale modern activation opportunities (e.g., CTV/addressable, dynamic DOOH, local creators/influencers, shoppable/social commerce).</li><li>
Champion AI-powered tools for budget allocation, audience expansion, and creative personalization; set hypotheses and measurement plans for each pilot.</li><li>
Document learnings from both successful and unsuccessful tests to sharpen future efforts.</li></ul><h2 class="jobSectionHeader">
Leadership &amp; Development</h2><ul><li>
Promote a culture of curiosity, accountability, and continuous improvement across internal teams and agencies.</li></ul> 
Education Requirements:<h2 class="jobSectionHeader">
Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field required; MBA or advanced degree is a plus (marketing/analytics focus preferred).</h2> 
Related Work Experience:<ul><li>
8&ndash;10+ years of progressive experience in media strategy/planning/buying with significant national and/or regional market ownership.</li><li>
Proven track record delivering measurable outcomes across omnichannel campaigns and partnering with agencies/platforms.</li><li>
Experience connecting media to e-commerce/in-store outcomes; retail media networks and shoppable formats strongly preferred.</li><li>
Has operated within highly matrixed, cross-functional organizations; CPG experience a plus.</li></ul> 
Functional
<h2 class="jobSectionHeader">Media &amp; Channel Expertise</h2><ul><li>
Deep knowledge across TV/CTV/addressable, audio, OOH, programmatic, paid social, search, and multicultural media.</li><li>
High level of acumen on digital media (including programmatic) and paid social; understands how channels integrate in a modern mix.</li><li>
Experience with integrated media partnerships and large, multi-channel campaigns.</li></ul><h2 class="jobSectionHeader">
Data &amp; Analytics Savvy</h2><ul><li>
Comfortable interpreting MMM, MTA, brand lift, test-and-control, and competitive analyses; adept at turning insights into optimizations.</li><li>
Hands-on familiarity with MarTech/AdTech stacks (e.g., CDP/DMP/DSP), clean rooms, and identity solutions to inform planning and personalization.</li><li>
Understanding of media measurement across the full funnel and application of learnings to future planning.</li></ul><h2 class="jobSectionHeader">
Leadership &amp; Collaboration</h2><ul><li>
Strong people leadership and agency management experience; inspires cross-functional teams and secures alignment.</li><li>
Exceptional collaborator with Brand, Creative, IMX, FLM/Commercial, PR/Comms, and Field/Customer teams.</li></ul><h2 class="jobSectionHeader">
Communication &amp; Project Management</h2><ul><li>
Clear, compelling communicator who simplifies technical concepts; strong storytelling that ties media to business outcomes.</li><li>
Outstanding project management and organization; manages multiple plans and timelines in a fast-paced environment.</li></ul><h2 class="jobSectionHeader">
Technical Skills &amp; Competencies</h2><ul><li>
Strategic thinking and ideation; connections planning across paid/earned/owned/shared touchpoints.</li><li>
Financial acumen and budget management; negotiation and influencing skills.</li><li>
Data-driven mindset with analytics fluency and comfort with experimentation (test-and-learn).</li><li>
Proficiency with common productivity and analytics tools (e.g., Microsoft 365, analytics dashboards/platforms).</li></ul>
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Agency Management, Communication, Connections Planning, Creativity, Digital Media, Digital Signage, Google Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Teamwork
Pay Range:
$139,600 - $157,900
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
March 24, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what&rsquo;s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors &ndash; curious, empowered, inclusive and agile &ndash; and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. 
 
Annual Incentive Reference Value Percentage:15 
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.</div>

Senior Manager, Connections & Media

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