meta ads specialist

Universities Page

We are looking for a skilled and results-driven Meta Ads Specialist to manage and optimize Facebook &amp; Instagram advertising campaigns focused on lead generation.Key Responsibilities:<ul><li>Plan, create, and manage Meta (Facebook &amp; Instagram) Ads campaigns for lead generation.</li><li>Develop effective ad strategies to generate high-quality leads.</li><li>Create and test different ad creatives, copy, audiences, and campaign structures.</li><li>Monitor campaign performance and optimize ads to improve CPL (Cost Per Lead), lead quality, and conversion rates.</li><li>Conduct audience research and targeting for relevant customer segments.</li><li>Set up and manage Meta Pixel, Conversions API, and tracking where required.</li><li>Analyze campaign data and prepare regular performance reports.</li><li>Continuously test and implement new strategies to improve ROI and lead generation results.</li><li>Coordinate with the sales team to ensure effective lead follow-up and conversion.</li></ul>Requirements:<ul><li>Minimum Bachelor's degree required.</li><li>Proven experience as a Meta Ads Specialist / Facebook Ads Specialist.</li><li>Strong experience in lead generation campaigns.</li><li>Good understanding of Meta Ads Manager, audience targeting, retargeting, and campaign optimization.</li><li>Experience with lead generation is highly preferred.</li><li>Strong analytical and problem-solving skills.</li><li>Ability to manage advertising budgets and achieve performance targets.</li><li>Knowledge of tracking, analytics, and conversion optimization.</li></ul>Salary &amp; Benefits:<ul><li>Competitive Salary </li><li>Performance-based rewards</li><li>Career growth opportunities</li><li>Professional working environment</li></ul>Interested candidates can share their CVs on WhatsApp: 0311 49998274Pay: Rs40,000.00 - Rs50,000.00 per monthWork Location: In person

Meta Ads Specialist

The Cloudbee

Job Type: Full-Time Working Hours: 5:00 PM &ndash; 1:00 AM (Local Time) Salary: Market Competitive + Performance-Based Commissions (Paid in USD)About the RoleWe are looking for an experienced Meta Ads (Facebook &amp; Instagram) Lead Generation Specialist who knows how to generate high-quality leads and deliver measurable results. If you have a proven track record of creating successful lead generation campaigns for clients in the United States, United Kingdom, and Australia, we'd love to hear from you.Requirements<ul><li>Minimum 2&ndash;3 years of hands-on experience running Meta Ads lead generation campaigns.</li><li>Strong experience targeting audiences in the US, UK, and Australian markets.</li><li>Proven ability to generate qualified leads while maintaining a strong Return on Ad Spend (ROAS).</li><li>Expert knowledge of Facebook Ads Manager, Business Manager, Pixel, Conversion API, Custom Audiences, and Lookalike Audiences.</li><li>Experience with A/B testing, campaign optimization, retargeting, and scaling successful campaigns.</li><li>Ability to analyse campaign performance and make data-driven decisions.</li><li>Strong understanding of lead funnels, landing pages, and conversion optimisation.</li><li>Excellent communication and reporting skills.</li><li>Fluent English is preferred.</li></ul>Responsibilities<ul><li>Plan, create, and manage Meta Ads campaigns focused on lead generation.</li><li>Develop and optimise audience targeting strategies.</li><li>Monitor campaign performance and continuously improve results.</li><li>Test ad creatives, copy, and landing pages to maximise conversions.</li><li>Generate consistent, high-quality leads while maintaining cost efficiency.</li><li>Prepare weekly and monthly performance reports with actionable insights.</li><li>Stay updated with the latest Meta Ads features, strategies, and industry trends.</li></ul>What We Offer<ul><li>Full-time, long-term opportunity.</li><li>Competitive salary based on experience.</li><li>Attractive performance-based commissions paid in USD.</li><li>Opportunity to work with international clients.</li><li>Supportive and growth-focused work environment.</li><li>Career advancement opportunities based on performance.</li></ul>How to ApplyPlease send us:<ul><li>Your updated CV/Resume.</li><li>Portfolio or case studies of successful Meta Ads lead generation campaigns.</li><li>Performance screenshots (CPL, ROAS, Results, etc.), if available.</li><li>A brief introduction explaining why you're the right fit for this role.</li></ul>If you're passionate about Meta Ads and consistently generate high-quality leads, we'd love to have you on our team.Pay: From Rs30,000.00 per monthWork Location: In person

Meta Ads Lead Generation Specialist (Full-Time)

Devspark Labs

Job Description &ndash; User Acquisition Manager &amp; ASO Specialist Position: User Acquisition Manager &amp; ASO Specialist Experience: 3&ndash;4 Years Industry: Gaming / Mobile Games Employment Type: Full-Time Location: Lahore, Pakistan Work Mode: OnsiteWe are looking for an experienced and data-driven User Acquisition Manager &amp; ASO Specialist with 3&ndash;4 years of hands-on experience in the gaming industry. The candidate should have strong expertise in paid user acquisition, campaign optimization, App Store Optimization (ASO), analytics, and performance marketing. Experience managing campaigns for mobile games across platforms such as Meta, Google Ads, TikTok, and other ad networks will be highly preferred.Key Responsibilities: User Acquisition &amp; Performance Marketing<ul><li>Plan, launch, manage, and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, and relevant gaming ad networks.</li><li>Manage campaign budgets and optimize spending to achieve CPI, CPA, ROAS, LTV, retention, and revenue targets.</li><li>Develop and test different ad creatives, messaging, audiences, and campaign structures.</li><li>Monitor user acquisition funnels and identify opportunities to improve conversion and retention.</li></ul>App Store Optimization (ASO)<ul><li>Develop and execute ASO strategies for Google Play Store and Apple App Store.</li><li>Optimize app titles, descriptions, keywords, metadata, screenshots, icons, and promotional assets.</li><li>Conduct keyword research and competitor analysis to improve organic app visibility.</li><li>Monitor and improve App Store Conversion Rate (CVR) and organic user acquisition.</li><li>Conduct A/B testing of store listings, screenshots, icons, and other visual assets.</li></ul>Analytics &amp; Reporting<ul><li>Monitor and analyze key performance metrics including:</li><li>CPI (Cost Per Install)</li><li>CPA (Cost Per Acquisition)</li><li>ROAS (Return on Ad Spend)</li><li>LTV (Lifetime Value)</li><li>Retention Rate</li><li>ARPU / ARPPU</li><li>Conversion Rate</li><li>Organic vs. Paid Installs</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor's degree in Marketing, Business, Digital Marketing, Computer Science, or a related field.</li><li>3&ndash;4 years of professional experience in User Acquisition, Performance Marketing, ASO, or Growth Marketing.</li><li>Proven experience in the mobile gaming industry is required.</li><li>Hands-on experience managing paid user acquisition campaigns for mobile games.</li><li>Strong understanding of Google Ads, Meta Ads, TikTok Ads, and mobile advertising platforms.</li><li>Strong knowledge of ASO, keyword research, app store rankings, and conversion optimization.</li><li>Experience with mobile attribution and analytics platforms such as AppsFlyer, Adjust, Firebase, or similar tools.</li><li>Strong understanding of gaming KPIs including CPI, ROAS, LTV, retention, ARPU, and ARPPU.</li><li>Experience with A/B testing and performance optimization.</li></ul>What We Offer<ul><li>Competitive salary package based on experience and performance.</li><li>Performance-based incentives and growth opportunities.</li><li>Opportunity to work on international mobile gaming products.</li><li>Professional and collaborative work environment.</li><li>Exposure to large-scale user acquisition and performance marketing campaigns.</li><li>Career growth opportunities in the gaming and digital marketing industry.</li></ul>Work Location: In person

User Acquisition Manager & ASO Specialist

Simcoe IT

Job Title: Performance Marketing Specialist (Paid Lead Gen / US SMB Market)Role OverviewWe are looking for a data-driven, growth-oriented Performance Marketing Specialist to take full ownership of our paid lead generation campaigns. In this role, you will strategize, launch, optimize, and scale paid acquisition funnels across Meta, Google, and TikTok.Key ResponsibilitiesPaid Campaign Strategy &amp; ExecutionMulti-Channel Management: Plan, build, and optimize paid lead generation campaigns across Meta (Facebook/Instagram), Google Ads (Search, Performance Max, YouTube), and TikTok.Audience Targeting: Define and build precise audience segments, lookalikes, and custom retargeting pools tailored to the US consumer/business market.Budget Optimization: Allocate and shift ad spend dynamically based on performance metrics to maximize ROAS (Return on Ad Spend) and minimize CPL (Cost Per Lead).Funnel Architecture &amp; Lead NurturingLead Magnet Strategy: Collaborate on creating and deploying high-converting lead magnets (e.g., ebooks, templates, webinars, quizzes) that attract high-intent prospects.Post-Click Optimization: A/B test landing pages and lead forms to improve conversion rates (CR).Data, Tracking &amp; CRM ManagementFunnel Tracking: Set up and maintain robust conversion tracking (Meta Pixel, Google Tag Manager, Conversion API) to ensure clean attribution.CRM Integration: Manage the seamless flow of leads from ad platforms into our CRM, ensuring proper tagging, segmentation, and lead scoring.Reporting: Maintain weekly and monthly performance dashboards tracking core KPIs: Impressions, CTR, CPL, Lead-to-Opportunity conversion rate, and CAC (Customer Acquisition Cost).Required Experience &amp; QualificationsExperience: 1-3 years of hands-on performance marketing experience, with a strict focus on lead generation for small businesses (SMBs) in the US market.Platform Mastery: Proven, deep execution experience inside Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager. (Be ready to share anonymized case studies or account structures).The Tech Stack:Ad Management &amp; Attribution: Google Tag Manager (GTM), Google Analytics 4 (GA4), and platform-native pixels.CRMs &amp; Automation: Hands-on experience with modern CRMs and automation tools like HubSpot, ActiveCampaign, GoHighLevel, or Salesforce, alongside Zapier for custom integrations.Funnel Literacy: Deep understanding of direct-response copywriting, consumer psychology, and how to structure an email nurturing sequence that actually converts.US Market Nuance: A strong grasp of US consumer behavior, cultural nuances, and timezone alignment for campaign scheduling.Core KPIs for This RoleCost Per Lead (CPL) (Quality-adjusted)Lead-to-Opportunity Conversion RateCustomer Acquisition Cost (CAC)Ad Spend Efficiency (ROAS / MER)Pay: From Rs80,000.00 per monthApplication Question(s):<ul><li>Do you have experience with Performance Marketing ?</li><li>Do you have experience with leads generations and in GHL?</li><li>Do you have experience of ads running in USA Marketing ?</li></ul>Work Location: In person

Performance Marketer

Prime Metal Buildings & Components

<div>JOB TITLE: WordPress Developer &amp; Digital Marketing Specialist
DEPARTMENT: Marekting
LOCATION: Dublin, TX
PAY: Pay is negotiable based on experience
BENEFITS: Benefits include a full health insurance policy that is 100% covered by Prime, a 50% matching 401(k) package, and a $25,000 life insurance policy. Comprehensive dental, vision and supplemental life insurance options are also available. PTO is available after 6 months. 7 paid holidays.
SUMMARY: We're looking for a talented WordPress Developer &amp; Digital Marketing Specialist to help build, maintain, and grow our online presence. This role combines front-end and back-end WordPress development with digital advertising strategy and execution. The ideal candidate is equally comfortable building custom WordPress functionality and optimizing digital marketing campaigns that generate measurable results.
DUTIES AND RESPONSIBILITIES:
<ul><li>WordPress Development
<ul><li>Develop and maintain custom WordPress websites</li>
<li>Build responsive, user-friendly pages and landing pages</li>
<li>Customize themes and plugins</li>
<li>Troubleshoot website issues and optimize performance</li>
<li>Integrate third-party tools, CRMs, and APIs</li>
<li>Maintain website security, backups, and updates</li>
<li>Improve SEO, Core Web Vitals, and page speed</li>
<li>Configure forms, tracking, and conversion events</li>
</ul></li><li>Digital Marketing
<ul><li>Create, manage, and optimize Google Ads campaigns</li>
<li>Build display and remarketing campaigns</li>
<li>Implement and manage Meta Pixel, Google Tag Manager, GA4, and other tracking tools</li>
<li>Configure conversion tracking and attribution</li>
<li>Develop audience targeting and geofencing campaigns</li>
<li>Manage PPC budgets and optimize ROI</li>
<li>Conduct keyword research and competitive analysis</li>
<li>Produce monthly reports with actionable insights</li>
</ul></li></ul>QUALIFICATIONS:
<ul><li>3+ years of WordPress development experience</li>
<li>WordPress theme and plugin development</li>
<li>WooCommerce experience is a plus</li>
<li>Google Ads certification preferred</li>
<li>Experience with:</li>
<li>Google Ads</li>
<li>Google Analytics 4 (GA4)</li>
<li>Google Tag Manager</li>
<li>Meta Ads Manager</li>
<li>Conversion tracking</li>
<li>Display advertising</li>
<li>Remarketing</li>
<li>Geofencing platforms</li>
<li>Strong understanding of SEO best practices</li>
<li>Experience with website performance optimization</li>
</ul>
COMPETENCIES:
<ul><li>Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.</li>
<li>Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.</li>
<li>Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.</li>
<li>Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.</li>
<li>Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.</li>
</ul>
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management&rsquo;s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</div>

WordPress Developer Digital Marketing Specialist

Xynotech

About the RoleWe are looking for an SEO &amp; Growth Specialist to drive digital growth for Xynotech, its group companies, and VendifAI. This role focuses on SEO, email marketing, and AI-driven content, with a strong emphasis on turning traffic into qualified leads and measurable business results.What You&rsquo;ll Be Doing<ul><li>Plan and execute email marketing campaigns and nurture flows end-to-end.</li><li>Manage technical SEO, on-page SEO, AEO, and GEO across all websites.</li><li>Optimize content for AI search engines and answer platforms, not just Google.</li><li>Create and refine marketing content using AI tools (ChatGPT, Claude, Gemini).</li><li>Track and report performance using GA4, Search Console, and Looker Studio, focusing on leads and conversions.</li><li>Work closely with the Marketing Manager to plan campaigns and hit growth targets.</li></ul>What We Look For<ul><li>3+ years of experience in SEO and email marketing.</li><li>Comfortable using AI tools in daily workflows.</li><li>Proven track record of driving leads and conversions.</li><li>Strong written English skills.</li><li>Self-driven and able to own growth outcomes.</li></ul>Nice to Have<ul><li>Experience with Mailchimp, HubSpot, or similar tools.</li><li>Basic knowledge of paid ads (Google Ads, Meta Ads).</li></ul>Work Location: Hybrid remote in Karachi

SEO & Growth Specialist

The Mortgage Talent Network

<div>Our client, a well-established residential retail mortgage lender is seeking a Senior Digital Marketing Specialist with mortgage industry experience to lead the company's digital marketing strategy. This remote role owns brand presence, lead generation, and marketing support for loan officers across the retail production channel, while ensuring all campaigns meet mortgage advertising compliance standards.
<ul><li>Develop and execute an integrated digital marketing strategy across web, email, social, SEO, and paid media (SEM/social ads).</li><li>Own the company website: content, user experience, and lead-capture/conversion optimization.</li><li>Build and manage CRM and marketing automation campaigns (e.g., Salesforce, Total Expert, Jungo, Surefire/Top of Mind) supporting
</li></ul>loan officers and referral partners.<ul><li>Design co-branded marketing collateral and campaign templates loan officers can customize for their local markets.</li><li>Ensure all marketing content complies with RESPA, TILA/Reg Z, Fair Housing, UDAAP, and NMLS advertising requirements; partner with</li></ul>
compliance/legal on review and approval.<ul><li>Plan and manage paid digital campaigns (Google Ads, Meta, LinkedIn) targeting purchase and refinance borrowers, real estate agents,
</li></ul>and referral sources.<ul><li>Manage organic and local SEO, landing pages, and content marketing (blog, guides, rate/market updates).</li><li>Oversee social media strategy, content calendar, and community engagement across company and branch/LO profiles.</li><li>Track, analyze, and report on KPIs &mdash; cost per lead, conversion rate, funded-loan attribution, and marketing ROI.</li><li>Manage the marketing budget and vendor relationships (agencies, MarTech platforms, printers, sponsorships).</li><li>Support recruiting marketing efforts to attract and onboard new loan officers.</li><li>Manage online reputation and reviews (Google, Zillow, social channels).</li><li>Administer the marketing technology stack and its integration with the CRM/LOS.</li><li>Collaborate with sales leadership and individual loan officers to build localized market campaigns and promotions.</li></ul><ul><li> 
Bachelor's degree in Marketing, Communications, Business, or related field preferred but not required; equivalent hands-on experience
</li></ul>in this role will be considered in lieu of a degree.<ul><li>Digital marketing experience with mortgage or lending industry background required, gained within the last 3-5 years.</li><li>Working knowledge of mortgage advertising compliance (RESPA, TILA/Reg Z, Fair Housing, NMLS requirements).</li><li>Hands-on experience with mortgage-specific CRM/marketing automation tools (Total Expert, Jungo, Surefire, BombBomb, or similar).</li><li>Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and SEO tools.</li><li>Strong written communication and content creation skills.</li><li>Experience supporting loan officer/producer co-branded marketing.</li><li>Comfortable appearing on camera and/or producing video content for marketing/PR purposes.</li><li>Graphic design skills (Adobe Creative Suite or Canva) a plus.</li></ul></div>

Senior Digital Marketing Specialist- Remote

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