meta ads specialist

Universities Page

We are looking for a skilled and results-driven Meta Ads Specialist to manage and optimize Facebook &amp; Instagram advertising campaigns focused on lead generation.Key Responsibilities:<ul><li>Plan, create, and manage Meta (Facebook &amp; Instagram) Ads campaigns for lead generation.</li><li>Develop effective ad strategies to generate high-quality leads.</li><li>Create and test different ad creatives, copy, audiences, and campaign structures.</li><li>Monitor campaign performance and optimize ads to improve CPL (Cost Per Lead), lead quality, and conversion rates.</li><li>Conduct audience research and targeting for relevant customer segments.</li><li>Set up and manage Meta Pixel, Conversions API, and tracking where required.</li><li>Analyze campaign data and prepare regular performance reports.</li><li>Continuously test and implement new strategies to improve ROI and lead generation results.</li><li>Coordinate with the sales team to ensure effective lead follow-up and conversion.</li></ul>Requirements:<ul><li>Minimum Bachelor's degree required.</li><li>Proven experience as a Meta Ads Specialist / Facebook Ads Specialist.</li><li>Strong experience in lead generation campaigns.</li><li>Good understanding of Meta Ads Manager, audience targeting, retargeting, and campaign optimization.</li><li>Experience with lead generation is highly preferred.</li><li>Strong analytical and problem-solving skills.</li><li>Ability to manage advertising budgets and achieve performance targets.</li><li>Knowledge of tracking, analytics, and conversion optimization.</li></ul>Salary &amp; Benefits:<ul><li>Competitive Salary </li><li>Performance-based rewards</li><li>Career growth opportunities</li><li>Professional working environment</li></ul>Interested candidates can share their CVs on WhatsApp: 0311 49998274Pay: Rs40,000.00 - Rs50,000.00 per monthWork Location: In person

Meta Ads Specialist

Viral Marketing solutions

Job Title: Meta Ads Specialist/ Lead Generation SpecialistLocation: Karachi / Full time Company: Viral marketing SolutionsAbout UsViral Marketing is a growing leader in marketing, committed to driving measurable business growth through innovative digital strategies. We are seeking a results-oriented Meta Ads Specialist with proven expertise in managing and scaling high-performance campaigns across Facebook and Instagram.Role OverviewAs our Meta Ads Specialist, you will be responsible for creating, optimizing, and scaling paid campaigns that generate qualified leads and sales. You will work closely with marketing and creative teams to ensure campaigns align with business goals, and deliver transparent performance reporting to senior management.Key Responsibilities<ul><li>Plan, launch, and manage Meta Ads campaigns with a focus on ROAS and lead generation.</li><li>Conduct audience research, segmentation, and lookalike modeling.</li><li>Optimize campaigns daily across targeting, bidding, and creatives to achieve KPIs.</li><li>Implement retargeting, funnel-based strategies, and conversion tracking.</li><li>Collaborate with design/copy teams to test and scale winning ad creatives.</li><li>Deliver weekly and monthly reports with actionable insights.</li><li>Stay updated on Meta algorithm changes, ad policies, and best practices.</li></ul>Performance KPIs<ul><li>Minimum ROAS target: 3x&ndash;5x (depending on campaign type).</li><li>Achieve Cost-per-Lead (CPL) within [insert acceptable range] AED/USD.</li><li>Scale ad spend from [X amount AED/USD] per month upwards profitably.</li><li>Consistent improvement in CTR% and Conversion Rate.</li></ul>Requirements<ul><li>5+ years of experience managing Meta Ads with significant budgets.</li><li>Demonstrated success in achieving ROAS/CPL goals.</li><li>Proficiency in Meta Ads Manager, Pixel setup, Events Manager, and reporting dashboards.</li><li>Strong analytical and A/B testing skills.</li><li>Excellent communication and stakeholder management skills.</li><li>Bonus: Experience with other platforms (Google Ads, TikTok Ads, LinkedIn Ads).</li></ul>Compensation &amp; Benefits<ul><li>Competitive salary with performance-based incentives.</li><li>Opportunities for career progression in a scaling company.</li><li>Flexible/remote working options.</li><li>Collaborative and data-driven work culture.</li></ul>Job Type: Full-timePay: Rs30,000.00 - Rs60,000.00 per monthExperience:<ul><li>Meta Ads: 5 years (Required)</li></ul>Work Location: In person

Meta Ads Specialist/ Lead Generation Specialist

Brand Mappers

We are seeking an experienced Digital Marketing Specialist who is passionate about data, lead generation, and performance marketing. The successful candidate will manage and optimize our digital marketing campaigns across multiple platforms, analyze campaign performance, and continuously improve lead quality and return on investment.This position is ideal for someone who thrives in a fast-paced environment and enjoys using data to drive business growth.Key Responsibilities<ul><li>Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max).</li><li>Manage Meta (Facebook &amp; Instagram) advertising campaigns.</li><li>Monitor and improve campaign performance, lead quality, and conversion rates.</li><li>Conduct keyword research and SEO optimization.</li><li>Manage Google Analytics 4, Google Tag Manager, and Looker Studio reporting.</li><li>Analyze marketing data and provide weekly performance reports with actionable recommendations.</li><li>Work with designers and content creators to develop high-converting advertising assets.</li><li>Optimize landing pages and website user experience.</li><li>Conduct A/B testing for ads, landing pages, and marketing funnels.</li><li>Manage marketing budgets efficiently while maximizing ROI.</li><li>Stay current with digital marketing trends and platform updates.</li></ul>Qualifications<ul><li>Bachelor's degree in Marketing, Business, Communications, or a related field.</li><li>Minimum 3 years of digital marketing experience.</li><li>Strong experience with Google Ads and Meta Ads.</li><li>Experience with Google Analytics 4 (GA4) and Google Tag Manager.</li><li>Knowledge of SEO, SEM, conversion optimization, and landing page best practices.</li><li>Experience using CRM systems (HubSpot experience is an asset).</li><li>Excellent analytical and communication skills.</li><li>Ability to manage multiple projects and meet deadlines.</li></ul>Preferred Qualifications<ul><li>Google Ads Certification.</li><li>Meta Blueprint Certification.</li><li>Experience marketing educational institutions or service-based businesses.</li><li>Experience managing monthly advertising budgets exceeding $30,000.</li></ul>What We Offer<ul><li>Competitive salary based on experience.</li><li>Performance-based bonuses.</li><li>Comprehensive health benefits.</li><li>Professional development and certification support.</li><li>Collaborative and supportive work environment.</li><li>Opportunity to make a meaningful impact on student success.</li></ul>Job Types: Full-time, PermanentPay: E&pound;25,000.00 - E&pound;30,000.00 per monthWork Location: In person

Digital Marketing Specialist- Fluent English Speaker - Nightshift- From Office

Kanguru Tech Pty Ltd

Part-Time E-commerce Ads SpecialistWe are looking for an experienced Part-Time E-commerce Ads Specialist with a proven track record of managing and scaling paid advertising campaigns for e-commerce businesses. The ideal candidate should have at least 3 years of hands-on experience running profitable campaigns across Meta and Google Ads, with a strong understanding of performance marketing, conversion optimization, and ROAS-driven strategies.If you're passionate about data-driven advertising and have successfully grown online stores through paid campaigns, we'd love to hear from you.Key Responsibilities:<ul><li>Plan, launch, manage, and optimize paid advertising campaigns across:</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Google Ads (Search, Shopping, Display, Performance Max, YouTube)</li><li>Develop customer acquisition and retargeting strategies.</li><li>Optimize campaigns to maximize ROAS while maintaining target CPA/CAC.</li><li>Conduct audience research, segmentation, and lookalike audience creation.</li><li>Manage campaign budgets efficiently.</li><li>Perform A/B testing on creatives, copy, audiences, and landing pages.</li><li>Analyze campaign performance and prepare detailed reports.</li><li>Track conversions using Google Analytics 4 (GA4), Meta Pixel, Google Tag Manager, and Conversion API.</li><li>Collaborate with designers and content teams to create high-performing ad creatives.</li><li>Stay updated with advertising platform changes and industry trends.</li></ul>Required Qualifications:<ul><li>Minimum 3+ years of professional experience managing paid advertising for e-commerce brands.</li><li>Proven experience scaling profitable e-commerce campaigns.</li><li>Strong understanding of Meta Ads Manager and Google Ads.</li><li>Experience with Shopify, WooCommerce, or other e-commerce platforms.</li><li>Strong analytical skills with the ability to interpret campaign data.</li><li>Excellent communication and reporting skills.</li><li>Ability to manage multiple accounts simultaneously.</li></ul>Required Skills:<ul><li>Meta Ads (Facebook &amp; Instagram)</li><li>Google Ads</li><li>Google Analytics 4 (GA4)</li><li>Google Tag Manager</li><li>Meta Pixel</li><li>Conversion API (CAPI)</li><li>Google Merchant Center</li><li>Performance Max Campaigns</li><li>Google Shopping Ads</li><li>Dynamic Product Ads</li><li>Remarketing &amp; Retargeting</li><li>Audience Segmentation</li><li>Budget Management</li><li>Conversion Rate Optimization (CRO)</li><li>A/B Testing</li><li>Excel or Google Sheets</li></ul>Preferred Qualifications:<ul><li>Experience managing international e-commerce accounts.</li><li>Experience advertising in Australia, the United States, Canada, or the United Kingdom.</li><li>Knowledge of email marketing platforms such as Klaviyo or Mailchimp.</li><li>Familiarity with attribution models and multi-channel marketing.</li><li>Experience with AI-powered advertising tools is a plus.</li></ul>What We Offer:<ul><li>Competitive part-time salary.</li><li>Flexible working hours.</li><li>Opportunity to manage international e-commerce brands.</li><li>Performance-based bonuses and salary increments.</li><li>Long-term career growth.</li><li>Collaborative and results-driven work environment.</li></ul>Important Application Requirement (Read Carefully)Only candidates with proven professional experience managing paid advertising campaigns for e-commerce businesses should apply.Applicants must submit a portfolio demonstrating successful e-commerce advertising campaigns. Applications without relevant experience and a supporting portfolio will not be considered.Your portfolio/document should include:<ul><li>List of e-commerce brands or clients you have managed.</li><li>Website URLs of the stores.</li><li>Advertising platforms managed (Meta, Google, TikTok, etc.).</li><li>Monthly advertising budgets handled.</li><li>Campaign objectives.</li><li>Your role and responsibilities.</li><li>Key performance metrics, including:</li><li>ROAS</li><li>CPA</li><li>CAC</li><li>CTR</li><li>CPC</li><li>Conversion Rate</li><li>Revenue Generated</li><li>Screenshots or case studies (if permitted).</li></ul>Applications without a portfolio showcasing relevant e-commerce advertising experience will be automatically rejected.Work Location: Remote

Part-Time E-commerce Ads Specialist

Pro Digital Service

About Pro Digital ServicePro Digital Service is a digital growth agency that helps service-based brands grow through branding, website development, and performance marketing. We&rsquo;re expanding our marketing team and looking for a Performance Marketer who can build brands and generate qualified leads through Meta advertising.Job OverviewWe&rsquo;re looking for an experienced Performance Marketer with a strong background in Meta Ads (Facebook &amp; Instagram). This role is focused on growing our in-house brands by increasing brand awareness, generating qualified leads, and improving campaign performance.You&rsquo;ll take ownership of the complete campaign lifecycle, from strategy and audience research to creative testing, optimization, reporting, and scaling. If you enjoy making data-driven decisions and turning advertising into measurable business growth, we&rsquo;d like to hear from you.Responsibilities<ul><li>Develop Meta advertising strategies that support brand growth and lead generation.</li><li>Plan, launch, manage, and optimize Facebook and Instagram advertising campaigns.</li><li>Generate qualified leads for service-based businesses targeting the US market.</li><li>Build and manage custom audiences, lookalike audiences, and retargeting campaigns.</li><li>Conduct A/B testing for creatives, copy, audiences, placements, and campaign structures.</li><li>Optimize campaigns to improve ROAS, CPA, CPL, CAC, CTR, conversion rate, and lead quality.</li><li>Implement and manage Meta Pixel, Conversion API (CAPI), Events Manager, and conversion tracking.</li><li>Monitor campaign performance and identify opportunities for continuous improvement.</li><li>Work closely with the branding, creative, and development teams to improve campaign performance.</li><li>Prepare weekly and monthly performance reports with clear recommendations.</li><li>Stay up to date with Meta advertising trends, platform updates, and industry best practices.</li></ul>Requirements<ul><li>2&ndash;4 years of hands-on experience managing Meta Ads.</li><li>Proven experience working on in-house brands or company-owned brands.</li><li>Experience running lead generation campaigns for the US market.</li><li>Strong understanding of branding, customer acquisition, and performance marketing.</li><li>Hands-on experience with:</li><li>Meta Ads Manager</li><li>Meta Business Suite</li><li>Meta Pixel</li><li>Conversion API (CAPI)</li><li>Events Manager</li><li>Google Analytics 4 (GA4)</li><li>UTM Tracking</li><li>Experience with audience research, segmentation, retargeting, funnel optimization, and campaign scaling.</li><li>Strong analytical skills with the ability to interpret campaign data and make performance-driven decisions.</li><li>Excellent written and spoken English.</li><li>Self-motivated, organized, and able to manage multiple campaigns.</li></ul>Preferred Qualifications<ul><li>Experience in marketing service-based businesses.</li><li>Experience with CRM integrations and marketing automation.</li></ul>What We&rsquo;re Looking ForWe want someone who understands that successful Meta advertising isn&rsquo;t just about running ads. It&rsquo;s about building a recognizable brand, attracting the right audience, and generating qualified leads that turn into customers.You should be comfortable improving key performance metrics such as:<ul><li>Return on Ad Spend (ROAS)</li><li>Cost Per Lead (CPL)</li><li>Cost Per Acquisition (CPA)</li><li>Customer Acquisition Cost (CAC)</li><li>Click-Through Rate (CTR)</li><li>Conversion Rate</li><li>Lead Quality</li><li>Revenue Growth</li></ul>During the interview, shortlisted candidates may be asked to discuss previous campaigns, explain optimization strategies, and demonstrate measurable results through campaign reports, dashboards, or case studies.What We Offer<ul><li>Market Competitive Salary</li><li>Performance-Based Incentives</li><li>Career Growth Opportunities</li><li>Work on growing in-house brands targeting the US market</li><li>Collaborative and performance-focused work environment</li><li>Long-term career growth</li></ul>How to ApplySend your updated CV to info@prodigitalservice.comPlease include:<ul><li>Brands you have worked on</li><li>Industries you have experience in</li><li>Your role in managing Meta advertising</li><li>Key campaign results such as ROAS, CPL, CPA, lead volume, or revenue generated</li></ul>Subject: Performance Marketer &ndash; Your NamePay: Rs100,000.00 - Rs150,000.00 per monthWork Location: In person

Performance Marketer

Luminey

Senior Social Media Ads SpecialistLocation: Bahria Town, Lahore (On-Site) Job Type: Full-Time Working Hours: 12:00 PM &ndash; 8:00 PM (8-Hour Shift)Experience5&ndash;7 YearsJob SummaryWe are seeking a results-driven and experienced Senior Social Media Ads Specialist to lead and manage paid advertising campaigns across multiple digital platforms. The ideal candidate will have extensive expertise in performance marketing, lead generation, audience targeting, campaign optimization, and maximizing advertising ROI.Key Responsibilities<ul><li>Plan, develop, launch, and manage paid advertising campaigns across Meta (Facebook &amp; Instagram), Google Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads.</li><li>Design and execute high-converting lead generation and customer acquisition campaigns.</li><li>Continuously optimize campaigns to improve ROI, ROAS, CTR, conversion rates, and Cost Per Lead (CPL).</li><li>Conduct audience research, segmentation, A/B testing, retargeting, and remarketing campaigns to maximize performance.</li><li>Monitor and manage daily, weekly, and monthly advertising budgets effectively.</li><li>Track and analyze campaign performance using Google Analytics, Google Tag Manager, Meta Pixel, and other conversion tracking tools.</li><li>Prepare detailed performance reports with actionable insights and strategic recommendations.</li><li>Collaborate with graphic designers and content creators to produce engaging ad creatives, compelling copy, and high-converting landing pages.</li><li>Stay updated on digital marketing trends, platform algorithm changes, and advertising policies to maintain campaign effectiveness.</li></ul>Requirements<ul><li>Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.</li><li>5&ndash;7 years of hands-on experience in paid digital advertising and performance marketing.</li><li>Proven expertise in managing campaigns across:</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Google Ads</li><li>LinkedIn Ads</li><li>YouTube Ads</li><li>TikTok Ads</li><li>Strong knowledge of audience targeting, conversion tracking, lead generation, campaign optimization, and performance analysis.</li><li>Practical experience with Google Analytics, Meta Pixel, Google Tag Manager, and reporting dashboards.</li><li>Ability to manage high-budget advertising campaigns while delivering measurable business results.</li><li>Excellent analytical, communication, and problem-solving skills.</li><li>Capable of independently planning, executing, optimizing, and scaling paid advertising campaigns across multiple digital platforms.</li></ul>Work Location: In person

Social Media Ads Specialist

The Cloudbee

Job Type: Full-Time Working Hours: 5:00 PM &ndash; 1:00 AM (Local Time) Salary: Market Competitive + Performance-Based Commissions (Paid in USD)About the RoleWe are looking for an experienced Meta Ads (Facebook &amp; Instagram) Lead Generation Specialist who knows how to generate high-quality leads and deliver measurable results. If you have a proven track record of creating successful lead generation campaigns for clients in the United States, United Kingdom, and Australia, we'd love to hear from you.Requirements<ul><li>Minimum 2&ndash;3 years of hands-on experience running Meta Ads lead generation campaigns.</li><li>Strong experience targeting audiences in the US, UK, and Australian markets.</li><li>Proven ability to generate qualified leads while maintaining a strong Return on Ad Spend (ROAS).</li><li>Expert knowledge of Facebook Ads Manager, Business Manager, Pixel, Conversion API, Custom Audiences, and Lookalike Audiences.</li><li>Experience with A/B testing, campaign optimization, retargeting, and scaling successful campaigns.</li><li>Ability to analyse campaign performance and make data-driven decisions.</li><li>Strong understanding of lead funnels, landing pages, and conversion optimisation.</li><li>Excellent communication and reporting skills.</li><li>Fluent English is preferred.</li></ul>Responsibilities<ul><li>Plan, create, and manage Meta Ads campaigns focused on lead generation.</li><li>Develop and optimise audience targeting strategies.</li><li>Monitor campaign performance and continuously improve results.</li><li>Test ad creatives, copy, and landing pages to maximise conversions.</li><li>Generate consistent, high-quality leads while maintaining cost efficiency.</li><li>Prepare weekly and monthly performance reports with actionable insights.</li><li>Stay updated with the latest Meta Ads features, strategies, and industry trends.</li></ul>What We Offer<ul><li>Full-time, long-term opportunity.</li><li>Competitive salary based on experience.</li><li>Attractive performance-based commissions paid in USD.</li><li>Opportunity to work with international clients.</li><li>Supportive and growth-focused work environment.</li><li>Career advancement opportunities based on performance.</li></ul>How to ApplyPlease send us:<ul><li>Your updated CV/Resume.</li><li>Portfolio or case studies of successful Meta Ads lead generation campaigns.</li><li>Performance screenshots (CPL, ROAS, Results, etc.), if available.</li><li>A brief introduction explaining why you're the right fit for this role.</li></ul>If you're passionate about Meta Ads and consistently generate high-quality leads, we'd love to have you on our team.Pay: From Rs30,000.00 per monthWork Location: In person

Meta Ads Lead Generation Specialist (Full-Time)

Search 1971+ Meta ads specialist jobs near you this August. New roles added regularly across leading industries. Apply today.