new media strategist

REVISION

<div>Title Options
Paid Media Strategist
Role Overview
The Digital Media Strategist combines strategic paid media planning with hands‑on campaign coordination. This role partners closely with internal teams and external agency partners to translate brand goals into actionable media plans, manage day‑to‑day execution readiness, and support ongoing optimization through meaningful performance insights.
Key Responsibilities
Media Planning &amp; Strategy<ul><li>
Translate brand priorities, promotional moments, and product launches into clear channel‑specific briefs.</li><li>
Partner with agencies to develop integrated, full‑funnel paid media plans; review recommendations for alignment with objectives and budget.</li><li>
Contribute to audience strategies, test design, channel selection, and flighting.</li><li>
Support the evolution of paid media frameworks across awareness, consideration, and conversion initiatives.</li></ul>
Campaign Execution &amp; Coordination<ul><li>
Manage campaign readiness workflows including brief creation, creative routing, legal/regulatory reviews, asset delivery, and tracking setup.</li><li>
Coordinate with Brand, Creative, eCommerce, and Analytics to ensure campaign assets, messaging, and onsite experiences align with media requirements.</li><li>
Partner with agency teams to confirm trafficking, QA, pixel/UTM accuracy, and go‑live sequencing.</li><li>
Support retail media or franchisee alignment as needed (e.g., page readiness, POS support, and localized messaging accuracy).</li></ul>
Performance Monitoring &amp; Optimization<ul><li>
Track pacing, delivery, frequency, and early performance signals across paid channels.</li><li>
Partner with agencies to recommend tactical optimizations related to bidding, audience refinement, creative rotation, and placements.</li><li>
Support KPI development and ensure reporting consistency across all channels.</li></ul>
Reporting &amp; Insights<ul><li>
Assist in developing recurring performance reports by summarizing highlights, variances, and actionable next steps.</li><li>
QC performance data and collaborate with analytics partners to validate insights and trends.</li><li>
Contribute to insights‑driven recommendations that inform upcoming campaigns and long‑term paid media strategy.</li></ul>
Testing &amp; Continuous Improvement<ul><li>
Execute A/B and multivariate tests for creative, copy, placements, and audiences.</li><li>
Document test outcomes and ensure learnings are shared and applied across future campaigns.</li><li>
Track platform innovations, market shifts, and competitive activity; develop POVs to guide strategic evolution.</li></ul>
Cross‑Functional &amp; Operational Support<ul><li>
Maintain tight alignment with internal teams to ensure media plans reinforce broader marketing calendars and product priorities.</li><li>
Prepare campaign recaps, optimization summaries, and stakeholder presentations.</li><li>
Serve as a dependable partner to both internal teams and agency collaborators, ensuring clarity, alignment, and high‑quality execution at all times.</li></ul>
Qualifications<ul><li>
3&ndash;5 years of experience in digital media planning, activation, or performance marketing (agency or in‑house).</li><li>
Strong working knowledge of platforms: Meta, TikTok, Google Ads, Amazon Ads, and DSPs.</li><li>
Familiarity with media planning fundamentals including reach/frequency, funnel strategies, budget allocation, and KPI frameworks.</li><li>
Experience coordinating creative routing, trafficking requirements, landing page readiness, and campaign QA.</li><li>
Comfortable reviewing data, dashboards, and reporting tools; able to translate performance shifts into actionable recommendations.</li><li>
Strong organization, communication, and project management skills with the ability to manage multiple simultaneous workstreams.</li><li>
Collaborative, detail‑oriented, and eager to expand strategic ownership.</li><li>
Bachelor&rsquo;s degree in Marketing, Advertising, Communications, or related field preferred.</li></ul></div>

Paid Media Strategist

Pinnacle Interiors LLC

We&rsquo;re Hiring: Brand &amp; Social Media StrategistInterior Design &amp; Fit-Out | Dubai, UAEAs we celebrate 15 years of designing spaces across Dubai, we&rsquo;re looking for a Brand &amp; Social Media Strategist to take ownership of our digital presence and help shape the next chapter of our brand.This is a hands-on role for someone who can think strategically, move fast, and execute beautifully.What You&rsquo;ll Be DoingYou&rsquo;ll own the day-to-day brand and social output across our key platforms, working closely with the multiple functions of the team.Your responsibilities will include:<ul><li>Building and executing brand and social media strategies</li><li>Leading content creation across Instagram and LinkedIn</li><li>Creating and publishing high-quality content quickly &mdash; reels, carousels, stories, short videos, and thought-leadership posts</li><li>Translating live projects, site visits, materials, and processes into engaging content</li><li>Supporting major campaigns, including project launches and our 15-year anniversary campaign</li><li>Tracking performance and SEO results</li></ul>Who We&rsquo;re Looking ForThis role is ideal for someone who:<ul><li>Thinks like a marketer and creates like a designer</li><li>Is comfortable taking ownership and moving at pace</li><li>Has a strong visual eye and a clear storytelling instinct</li></ul>You&rsquo;ll likely have:<ul><li>A degree in Marketing, Communications, Design, or a related field</li><li>3&ndash;5+ years&rsquo; experience in branding, social media, or content roles preferably in UAE</li><li>Experience in design, architecture, real estate, or creative industries (a strong plus)</li><li>Strong aesthetic sensibility and copywriting skills</li><li>Proficiency in Canva and/or Adobe tools</li><li>Comfortable creating and editing short-form video</li><li>Strong organisational skills and attention to detail</li></ul>Why Join Us<ul><li>Be part of a design-led firm with a strong legacy in the UAE and help translate our ambitious plans into bold stories</li></ul>How to ApplyIf you&rsquo;re excited about building a design brand and can balance strategy with fast, hands-on execution, we&rsquo;d love to hear from you, hr@pinnacleinteriors.aeApply with: MANDATORY<ul><li>Your CV</li><li>Portfolio or examples of brand/social work</li></ul>Job Type: Full-timePay: AED5,000.00 - AED7,000.00 per monthApplication Question(s):<ul><li>Submit your portfolio along with the CV</li></ul>Work Location: In person

Brand & Social Media Strategist

Loyal To Cumbria

We are seeking a Paid Media & Performance Strategist to manage and optimize digital advertising campaigns across paid search, social, display, and programmatic channels. You will drive measurable growth, maximize ROI, and ensure campaigns align with business objectives. What You'll Do <ul> <li>Plan, execute, and optimize paid media campaigns across platforms like Google Ads, Meta Ads, LinkedIn, TikTok, and programmatic networks.</li> <li>Analyze campaign performance and provide data driven recommendations to improve ROI.</li> <li>Collaborate with creative and content teams to produce high performing ad creatives.</li> <li>Conduct audience segmentation, targeting, and bid strategy optimization.</li> <li>Monitor KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.</li> <li>Stay updated on paid media trends, platform updates, and industry best practices.</li> <li>Manage budgets, track spend, and ensure campaigns deliver on goals.</li> </ul> What We're Looking For <ul> <li>Bachelor's degree in Marketing, Business, or related field.</li> <li>3-5 years of experience in digital advertising, performance marketing, or paid media.</li> <li>Hands on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, or programmatic platforms.</li> <li>Strong analytical skills and ability to interpret campaign data to optimize performance.</li> <li>Excellent collaboration, communication, and project management skills.</li> </ul> Bonus Points For <ul> <li>Experience with retargeting, conversion tracking, and attribution modeling.</li> <li>Knowledge of marketing automation and CRM integration for paid campaigns.</li> <li>Familiarity with A/B testing, landing page optimization, and creative strategy.</li> </ul> Why You'll Love Working Here <ul> <li> Drive measurable growth through strategic paid campaigns</li> <li> Collaborate with creative, analytics, and marketing teams</li> <li> Flexible hybrid or remote work options</li> <li> Opportunity to innovate and experiment with advanced paid media strategies</li> </ul>

Paid Media & Performance Strategist

Brand786 LTD

Location: On-site / Hybrid / RemoteJob Type: Full-timeROLE OVERVIEWWe are looking for a YouTube Channel Manager &amp; Growth Strategist who will be responsible for managing, optimizing, and scaling the company&rsquo;s YouTube ecosystem. This role is not focused on creating long-form (hero) content, but on maximizing its impact through strategic distribution, off-shoot content, and channel growth frameworks.The ideal candidate deeply understands YouTube&rsquo;s algorithm, SEO, audience behavior, and Shorts ecosystem, and can turn a single hero video into multiple high-performing assets that drive reach, retention, and subscriptions.KEY RESPONSIBILITIESChannel Strategy &amp; Growth<ul><li>Develop and execute channel-specific growth strategies aligned with business and content goals</li><li>Define content pillars, posting cadence, and format mix (Long-form, Shorts, Community, Playlists)</li><li>Monitor channel health, growth trends, and algorithm signals</li></ul>Shorts &amp; Off-shoot Content Creation<ul><li>Create and manage short-form derivatives (YouTube Shorts, clipped moments, highlights) from hero content</li><li>Identify viral hooks, strong opening frames, and high-retention moments</li><li>Ensure Shorts are optimized for discoverability, watch time, and replay value</li></ul>YouTube SEO &amp; Optimization<ul><li>Conduct keyword research and optimize titles, descriptions, tags, hashtags, and playlists</li><li>Improve CTR through thumbnail and title optimization</li><li>Optimize videos for browse, suggested, and search traffic</li></ul>Channel Management &amp; Publishing<ul><li>Manage the end-to-end publishing workflow</li><li>Maintain consistency across multiple YouTube channels</li><li>Use Community posts to drive engagement and retention</li></ul>Analytics &amp; Performance Tracking<ul><li>Track KPIs including watch time, retention, CTR, Shorts performance, and subscriber growth</li><li>Translate insights into actionable improvements</li></ul>Trend &amp; Algorithm Awareness<ul><li>Stay updated with YouTube algorithm changes and platform best practices</li><li>Identify emerging formats and trends</li></ul>WHAT THIS ROLE IS NOT<ul><li>Not responsible for filming or producing hero content</li><li>Not an on-camera role</li><li>Not a general social media manager role</li></ul>REQUIRED SKILLS &amp; EXPERIENCE<ul><li>Proven experience managing and growing YouTube channels</li><li>Strong understanding of YouTube SEO and algorithms</li><li>Hands-on experience with Shorts strategy</li><li>Data-driven and analytical mindset</li></ul>PREFERRED QUALIFICATIONS<ul><li>Experience managing multiple YouTube channels</li><li>Familiarity with tools like TubeBuddy or VidIQ</li><li>Understanding of thumbnails and visual storytelling</li></ul>SUCCESS METRICS<ul><li>Subscriber and watch-time growth</li><li>Strong Shorts performance driving long-form views</li><li>Clear channel positioning and strategy execution</li></ul>Job Type: Full-timeLanguage:<ul><li>English (Required)</li></ul>Work Location: In person

YouTube Channel Manager & Growth Strategist

Netflix

<div>
 Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
 
 
 Netflix House is our first-ever permanent, year-round destination where fans can explore, taste, play, and shop their favorite Netflix stories&mdash;in real life. We are seeking a Digital Marketing Strategist to help define strategy for Netflix House&rsquo;s digital presence across the website, third-party platforms, and within the broader Netflix ecosystem. This role requires a strategic thinker with cross-functional experience who can align web strategy with performance marketing, lifecycle marketing, and analytics to drive fan engagement and revenue. You will collaborate closely with Product &amp; Tech, Revenue/Ticketing, Lifecycle/CRM, Data Science, Brand Strategy, Consumer Insights, Creative (internal and external), Legal, Ops, and more.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Work with manager to define overall marketing strategy for Netflix House website, ensuring alignment with business goals and fan experience.
 </li>
 <ul>
 <li>
 Serve as main marketing POC to Product &amp; Tech on the website roadmap, feature prioritization, and product requirements.
 </li>
 <li>
 Ensure the website is continuously optimized to reflect revenue and stakeholder priorities, including new and existing Netflix House locations. Source new content, such as user-generated content, press quotes, and user reviews.
 </li>
 <li>
 Develop and manage a learning agenda for web testing, including A/B and multivariate tests in partnership with Product.
 </li>
 <li>
 Drive landing page strategy and performance optimizations for paid campaigns and lifecycle initiatives.
 </li>
 <li>
 Serve as primary POC for Data Science and BizOps to build web reporting and measurement frameworks, analyze funnel performance, and action on insights. Create executive-level materials for stakeholders and leadership.
 </li>
 <li>
 Partner with Consumer Insights and Brand Strategy to identify and implement the most impactful messaging for the value proposition.
 </li>
 </ul>
 <li>
 Manage Netflix House business profiles across third-party platforms, partnering with Local Marketing teams on content updates, review responses, and new profile creation.
 </li>
 <li>
 Drive strategy for increasing Netflix House&rsquo;s exposure within the Netflix ecosystem (i.e. streaming, Tudum, Shop teams), collaborating with cross-functional teams on execution, measurement, and optimization.
 </li>
 <li>
 Partner with Lifecycle/CRM team to ensure web experience and email/fan lifecycle strategy are cohesive and aligned with acquisition, engagement, and conversion goals.
 </li>
 <li>
 Manage the Web Execution Lead, who handles end-to-end web execution, including asset development, CMS content uploads, and issue triaging with Product.
 </li>
 <li>
 Partner with cross-functional teams on strategic ad hoc projects across digital platforms.
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 7+ years of experience in digital marketing, specializing in web strategy for a sales-based B2C business. Experience in live experiences and entertainment (where ticket sales is the main KPI) preferred
 </li>
 <li>
 Proven success optimizing websites for conversion/sales, leading A/B testing, building learning agendas, establishing web funnel measurement and reporting frameworks
 </li>
 <li>
 Experience building web strategy from 0 to 1 and scaling digital initiatives
 </li>
 <li>
 Strong cross-functional collaboration skills, communication, attention to detail, and the ability to manage multiple priorities in a fast-paced, ambiguous environment.
 </li>
 <li>
 Willingness to be scrappy, wear many hats, and proactively contribute across functions, even outside of formal responsibilities.
 </li>
 <li>
 Familiarity with other areas of growth marketing, including Lifecycle/CRM and Performance Marketing
 </li>
 <li>
 Excellent written and verbal communication skills, with the ability to influence stakeholders at all levels. Ability to flex communication and collaboration style, working effectively with executives on strategy and high-level decisions, while also partnering closely with day-to-day executors and technical teams.
 
 
 </li>
 </ul>
 Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $115,000 - $215,000.
 
 
 Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.
 
 
 Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
 
 
 We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
</div>

Netflix House Digital Marketing Strategist

Fashionphile

<div><div>FASHIONPHILE is more than just fashion &mdash; we&rsquo;re revolutionizing the ultra-luxury fashion experience in order to create a sustainable alternative that extends the life cycle of products and makes them more accessible to a diverse customer base. As we strive to become the world's most sought-after brand in luxury re-commerce, we know it's our team members who make it all happen! We value diversity in our people, perspectives, and products. For us, it's the only way to cultivate the creativity and innovation essential to achieving our mission and supporting our customers. We do this both in-person and through our digital omni-channel experiences. If you're someone who embraces change, is authentic, and wants to make an impact this is the place for you.</div><div></div><div>
About the Opportunity:</div><div></div><div>
We are looking for a New Media Specialist to join our Marketing Team in our DTLA location. The New Media Specialist owns the end-to-end creation, editing, and execution of FASHIONPHILE&rsquo;s live and video-first content across owned marketing channels, with an emphasis on social media. This role independently plans, hosts, operates, and delivers both live and pre-recorded content, ensuring a high-quality, engaging, and on-brand experience from concept through publish. Responsibilities include:</div><div></div><ul><li>
Lead FASHIONPHILE Live Shopping initiatives, independently hosting and operating live shows, managing all pre-production and broadcast tasks, and engaging viewers in real-time.</li><li>
Produce, film, edit, and publish short-form videos for YouTube Shorts, TikTok, and Reels, FB maintaining consistency in brand voice, style, and execution for maximum reach and shareability.</li><li>
Own the full production process for long-form YouTube videos, including ideation, pre-production planning, shooting, editing, delivery, and publishing.</li></ul>
What We&rsquo;re Looking For:<ul><li>
Experience hosting or producing live shopping events, with the ability to lead and operate live shows independently</li><li>
Experience the RED cameras or advanced production equipment</li><li>
Knowledge of products that we sell. Knowledge of ultra-luxury accessories and fashion industry trends.</li><li>
Strong understanding of YouTube Creator Studio and platform analytics</li><li>
Experience supporting long-form scripting and editorial contact</li><li>
Background working with product-forward or fashion-related content</li><li>
2-4 years of experience in video production, content creation, or new media</li></ul>
What We Offer:<ul><li>
Medical, Dental and Vision Coverage</li><li>
FSA options for Medical, Dependent Care &amp; Commuter Benefits</li><li>
Paid Time off, Paid Sick Time, and Paid Holidays</li><li>
401(k) with generous match program</li><li>
Free Life Insurance and AD&amp;D</li><li>
Long Term Disability Insurance</li><li>
Employee Discount</li></ul><div> 
Compensation:</div><div> 
FASHIONPHILE reasonably expects the range to be $71,000-75,000 for this position in our DTLA Location. Offered compensation will vary based on (a) location; (b) individual candidate qualifications; and (c) individual candidate experience. This post may be updated as new market data becomes available and is accurate as of the date of this posting. FASHIONPHILE reserves the right to modify this information at any time, subject to applicable law.</div></div>

New Media Specialist

Regional Office of Sustainable Tourism

ROOST is the destination marketing organization for Essex County, Hamilton County, Saranac Lake, and Tupper Lake in New York state, leading economic growth and destination management through tourism. Media placement, data collection, analysis, and reporting are an integral part of our organization's strategy.Program of Work<ul><li>Support the planning and execution of advertising campaigns to reach and influence the right audiences to support goals.</li><li>Act as the main liaison with external partners and media vendors, managing ad placements, building media relationships, and negotiating optimal rates and space.</li><li>Coordinate with the team to ensure the appropriate creative/content is ready by flight date.</li><li>Track/adjust campaigns as necessary during flight to ensure maximum effectiveness.</li><li>Regularly analyze our datasets to identify trends and provide targeting strategies for campaigns large and small, tailored to optimize their performance.</li><li>Develop and maintain analytical tools to track and monitor the organization&rsquo;s program of work.</li><li>Provide internal website reviews, analyzing performance and identifying areas to optimize user experience and overall web performance.</li><li>Manage the execution of and assist in producing ROOST&rsquo;s annual Leisure Travel and ROI study reports.</li><li>Design and execute surveys to evaluate the impact of tourism, ranging from the annual resident and business sentiment survey to feedback and ROI studies for partner events.</li><li>Fulfill external data requests by sourcing and analyzing data, developing charts and presentations, and meeting with stakeholders to discuss needs and review available data.</li><li>Clear reporting with insights, not just metrics.</li></ul>Miscellaneous<ul><li>Work with team members to achieve set goals.</li><li>Attend regular staff meetings.</li><li>Generate daily activity reports.</li><li>Any other duties as required.</li></ul>Qualifications<ul><li>Must have:</li><li>Understanding of Google Analytics 4 (GA4), conversion tracking, server-side tracking (CAPI), and attribution modeling to measure the true ROI of ad spend.</li><li>Ability to build automated, easy-to-read dashboards using tools like Looker Studio.</li><li>Familiarity with Google Tag Manager (GTM) for pixel deployment and event tracking.</li></ul>Platform Experience<ul><li>Google Ad Placement &amp; Analytics</li><li>Google Ads Certification Meta Ads Manager (Facebook/Instagram)</li></ul>Pluses:<ul><li>Geolocation Data - e.g. Zartico, Rove, etc.</li><li>Google Ads Certification</li><li>Degree or equivalent experience in statistical analysis</li></ul>Reports to: Director of Digital StrategyPay: $58,000.00 - $62,000.00 per yearBenefits:<ul><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Professional development assistance</li><li>Vision insurance</li></ul>Work Location: Hybrid remote in Lake Placid, NY 12946

Paid Media and Data Strategist

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