online marketing manager

Optix Pakistan Pvt Ltd

<ul><li>Develop and execute digital marketing campaigns across multiple online channels.</li><li>Manage and optimize paid advertising campaigns</li><li>Plan, create, and schedule content for social media platforms.</li><li>Monitor and improve website performance, SEO, and user experience.</li></ul>Pay: From Rs85,000.00 per monthWork Location: In person

Senior Digital Marketing Executive

Firdous Garments

Experience: 2&ndash;5 Years (Clothing/Fashion Industry Preferred)We are looking for a results-driven Digital Marketing Professional to manage all digital marketing activities and drive online sales growth.Responsibilities:<ul><li>Manage and optimize Facebook, Instagram, TikTok, Google, and YouTube Ads.</li><li>Plan and execute digital marketing campaigns to increase sales and brand awareness.</li><li>Handle social media management, content planning, posting, and community engagement.</li><li>Manage and optimize website performance, product uploads, banners, landing pages, and conversion rates.</li><li>Perform SEO (On-Page, Off-Page &amp; Technical SEO) to improve Google rankings.</li><li>Monitor and manage advertising budgets to achieve maximum ROAS and ROI.</li><li>Analyze campaign performance and prepare weekly/monthly reports.</li><li>Coordinate with designers, photographers, and content creators for marketing campaigns.</li><li>Manage influencer marketing and promotional activities.</li></ul>Requirements:<ul><li>2&ndash;5 years of digital marketing experience, preferably in a clothing/fashion brand.</li><li>Strong expertise in Meta Ads, Google Ads, SEO, Social Media Management, and E-commerce Marketing.</li><li>Experience managing Shopify, WooCommerce, or similar e-commerce websites.</li><li>Proven track record of handling ad budgets and driving online sales.</li><li>Strong analytical and communication skills.</li></ul>KPIs: Sales Growth, ROAS, Website Traffic, Conversion Rate, Lead Generation, and Social Media Growth.Note: Candidates must share previous fashion/clothing brand work, ad spend handled, and sales results achieved.Pay: Rs60,000.00 - Rs100,000.00 per monthWork Location: In person

Digital Marketing Executive

Intern digital marketing

Digital Marketing Manager (Full-Time, Onsite)Location: Ahsanabad, Near Gulshan Maymar, KarachiJob Type: Full-Time (In-Person) Working Days: Monday to Friday (5 Days a Week)Working Hours: 8:00 AM &ndash; 5:00 PM OR 9:00 AM &ndash; 6:00 PMAbout the Role:We are looking for an experienced and results-driven Digital Marketing Manager to join our team. The ideal candidate should have a strong background in digital advertising, campaign management, lead generation, and client proposal development. Requirements Minimum 3&ndash;4 years of experience in Digital Marketing. Proven experience managing Meta (Facebook &amp; Instagram) Ads campaigns. Strong hands-on experience with Google Ads, SEO, social media. Willing to take challenge projects. Experience in creating project pitches, marketing proposals, and client presentations. Ability to plan, execute, and optimize digital marketing campaigns. Knowledge of lead generation strategies and conversion optimization. Strong analytical and reporting skills. Excellent communication and presentation skills. Ability to work independently and manage multiple projects. Key Responsibilities Plan, launch, and optimize Meta Ads campaigns. Manage and monitor Google Ads campaigns for lead generation and brand awareness. Develop marketing strategies to achieve business goals.Create professional project pitches and proposals for prospective clients. Analyze campaign performance and provide actionable insights. Conduct keyword research, audience targeting, and competitor analysis. Prepare monthly performance reports and recommendations. Coordinate with the design and content teams to execute marketing campaigns. Preferred Skills Google Analytics &amp; Google Tag Manager knowledge.Experience with CRM and marketing automation tools. Understanding of SEO and conversion tracking. Strong problem-solving and decision-making abilities.BenefitsPackage between 20 k to 35k per month. Professional growth opportunities. Friendly and collaborative work environment.Weekend off (Saturday &amp; Sunday).Job Location: Ahsanabad, Near Gulshan Maymar, KarachiJob Type: Full-Time, Onsite Only Apply now if you have a passion for digital marketing and a proven track record of delivering results through Meta, digital marketing, SEO, social media and Google Ads campaigns.Pay: Rs20,000.00 - Rs50,000.00 per monthWork Location: In person

Digital Marketing Manager

Pivotize Consulting

Job SummaryWe are looking for an experienced and proactive Senior Social Media Executive to manage and grow our digital presence across multiple social media platforms. The ideal candidate should have strong social media management skills, a good understanding of trends, AI tools, and the ability to create basic visual content using Canva and CapCut.KEY RESPONSIBILITIES<ul><li>Manage and oversee company social media accounts across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other relevant platforms.</li><li>Plan, schedule, and ensure timely publishing of content according to the marketing calendar.</li><li>Identify and leverage trending topics, formats, and industry-relevant content opportunities.</li><li>Coordinate with graphic designers, video editors, and marketing teams for campaign execution.</li><li>Create basic social media graphics, stories, reels, and short-form content when required.</li><li>Monitor audience engagement, messages, comments, and overall brand reputation.</li><li>Ensure consistency and quality across all social media platforms.</li><li>Track social media performance and prepare monthly reports with actionable insights.</li><li>Stay updated with platform algorithm changes, social media trends, and emerging digital marketing practices.</li><li>Utilize AI tools for content planning, research, optimization, reporting, and workflow efficiency.</li><li>Support event, exhibition, conference, and corporate marketing campaigns through effective social media management.</li></ul>REQUIREMENTS<ul><li>2&ndash;3 years of experience in Social Media Management.</li><li>Strong understanding of Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and emerging social platforms.</li><li>Excellent written and verbal English communication skills.</li><li>Strong understanding of social media trends, audience behavior, and platform best practices.</li><li>Hands-on experience with social media scheduling and management tools.</li><li>Proficiency in Canva for basic graphic designing and social media creatives.</li><li>Strong working knowledge of CapCut for basic video editing, reels, shorts, and promotional content.</li><li>Familiarity with AI tools such as ChatGPT, Claude, Gemini, Canva AI, and other productivity tools.</li><li>Basic understanding of social media analytics and performance reporting.</li><li>Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.</li><li>Experience in B2B marketing, exhibitions, conferences, events, or corporate communications will be preferred.</li></ul>Position: Full-Time Experience: 2&ndash;3 Years Location: Gulshan Iqbal, Block 9Pay: Rs50,000.00 - Rs60,000.00 per monthApplication Question(s):<ul><li>What is your current salary?</li><li>What is your expected salary?</li><li>What is your notice period?</li><li>Are you able to commute to Block 9, Gulshan-e-Iqbal?</li></ul>Work Location: In person

Senior Social Media Executove

OmalbyKomal

Job Description &ndash; Performance MarketerPosition: Performance Marketer Department: Marketing Industry: Women's Fashion &amp; Textile Clothing Reports To: Business Head / CEOJob SummaryThe Performance Marketer is responsible for planning, executing, optimising, and analyzing digital marketing campaigns to drive online sales, customer acquisition, and return on advertising spend (ROAS). This role focuses on data-driven marketing across paid digital channels, working closely with the creative, e-commerce, and brand teams to maximise campaign performance and achieve business growth.Key Responsibilities Performance Marketing<ul><li>Plan, launch, and optimize paid advertising campaigns across Meta (Facebook &amp; Instagram), Google Ads, TikTok, and other relevant platforms.</li><li>Manage campaign budgets to maximize ROI and achieve sales targets.</li><li>Monitor campaign performance and optimize targeting, creatives, and audience segmentation.</li><li>Conduct A/B testing on ad creatives, copy, landing pages, and campaign strategies.</li></ul>E-commerce Growth<ul><li>Drive website traffic, online conversions, and revenue growth.</li><li>Collaborate with the e-commerce team to improve conversion rates and customer experience.</li><li>Support promotional campaigns, seasonal launches, and sales events through targeted digital marketing.</li></ul>Analytics &amp; Reporting<ul><li>Track and analyze key performance metrics such as ROAS, CPA, CAC, CTR, CPC, conversion rate, and customer lifetime value.</li><li>Prepare weekly and monthly campaign performance reports with actionable insights.</li><li>Use analytics tools to evaluate campaign effectiveness and recommend improvements.</li></ul>Audience &amp; Customer Acquisition<ul><li>Build and manage customer audiences for prospecting, retargeting, and remarketing campaigns.</li><li>Develop strategies to improve customer acquisition, retention, and repeat purchases.</li><li>Optimize customer journeys across multiple digital touchpoints.</li></ul>Collaboration<ul><li>Work closely with the creative team to develop high-performing ad creatives, videos, and marketing content.</li><li>Coordinate with the brand, merchandising, and product teams to align campaigns with product launches and promotions.</li><li>Liaise with external agencies and platform representatives when required.</li></ul>Market Research<ul><li>Monitor competitor activities, digital trends, and emerging marketing technologies.</li><li>Stay updated on platform algorithm changes and digital marketing best practices.</li><li>Identify new growth opportunities and recommend innovative campaign strategies.</li></ul>Required Qualifications<ul><li>Bachelor's degree in Marketing, Business Administration, Digital Marketing, Media Sciences, or a related field.</li><li>2&ndash;4 years of experience in performance marketing, preferably within the fashion, retail, e-commerce, or consumer goods industry.</li></ul>Required Skills<ul><li>Strong hands-on experience with Meta Ads Manager and Google Ads.</li><li>Knowledge of TikTok Ads and other digital advertising platforms.</li><li>Understanding of Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.</li><li>Experience with conversion tracking and campaign attribution.</li><li>Strong analytical and problem-solving skills.</li><li>Proficiency in Microsoft Excel and reporting tools.</li><li>Excellent communication and presentation skills.</li><li>Ability to manage multiple campaigns and meet deadlines.</li></ul>Preferred Skills<ul><li>Experience in fashion, apparel, retail, or lifestyle brands.</li><li>Knowledge of Shopify or other e-commerce platforms.</li><li>Experience with email marketing and CRM campaigns.</li><li>Basic understanding of graphic design and creative performance optimisation.</li></ul>Key Performance Indicators (KPIs)<ul><li>Return on Ad Spend (ROAS)</li><li>Cost Per Acquisition (CPA)</li><li>Customer Acquisition Cost (CAC)</li><li>Website traffic and conversion rate</li><li>Online sales and revenue growth</li><li>Click-Through Rate (CTR)</li><li>Cost Per Click (CPC)</li><li>Customer retention and repeat purchase rate</li><li>Campaign ROI and budget efficiency</li><li>Timely execution of promotional and seasonal campaigns</li></ul>Working Environment<ul><li>Fast-paced women's fashion and e-commerce environment.</li><li>Performance-driven role with a focus on continuous optimisation, innovation, and business growth.</li></ul>Work Location: In person

Performance Marketer

Gulf Trading

Job Title: Senior Account Manager &ndash; Digital, ATL &amp; BTLCompany: Gulf Trading Corporation (GTC)Location: KarachiJob Type: Full-timeAbout GTCGulf Trading Corporation (GTC) is a leading distribution and brand management company managing multiple international brands in the fragrance, personal care, and beauty categories. With a growing portfolio of regional and international brands, GTC is looking for an experienced marketing professional who can independently lead brand campaigns across Digital, ATL, and BTL platforms.Job SummaryWe are looking for an experienced Senior Account Manager who has strong hands-on experience in brand strategy, campaign planning, digital marketing, ATL media, BTL activations, retail branding, and on-ground execution.The ideal candidate should be capable of managing multiple brands, leading campaign planning from concept to execution, coordinating with internal teams and external partners, and ensuring that every campaign is delivered with strong brand impact, timely execution, and measurable results.Key ResponsibilitiesLead complete marketing strategy and campaign planning for assigned brands across Digital, ATL, and BTL platforms.Develop 360-degree marketing plans including social media, influencer campaigns, outdoor media, retail branding, mall activations, events, trade marketing, and promotional campaigns.Prepare campaign briefs, creative directions, content calendars, activation plans, launch plans, and execution timelines.Work closely with creative, content, media buying, digital, sales, retail, and operations teams to ensure smooth campaign execution.Manage ATL campaigns including billboards, outdoor branding, radio, cinema, print, and other traditional media where required.Manage BTL activities including mall activations, retail visibility, POSM, sampling, store branding, kiosks, events, and consumer engagement activities.Oversee digital marketing campaigns including social media content, paid ads, influencer collaborations, online brand visibility, and campaign reporting.Coordinate with vendors, agencies, production teams, influencers, media partners, malls, and retail partners.Ensure all brand communication is aligned with brand positioning, target audience, campaign objectives, and visual identity.Monitor campaign performance, prepare reports, analyze results, and suggest improvements for future campaigns.Conduct market visits, competitor analysis, retail checks, and consumer trend reviews.Manage campaign budgets, timelines, deliverables, and execution quality.Ensure strong brand presence across modern trade, retail stores, digital platforms, events, and consumer touchpoints.RequirementsMinimum 4&ndash;6 years of relevant experience in account management, brand management, marketing, advertising, or campaign management.Strong experience in handling Digital, ATL, and BTL campaigns.Proven ability to plan and execute 360-degree marketing campaigns.Experience in managing multiple brands, campaigns, vendors, and agencies.Strong understanding of social media, influencer marketing, outdoor media, retail branding, activations, and events.Excellent communication, presentation, negotiation, and coordination skills.Ability to lead projects independently from planning to execution.Strong creative understanding with the ability to write clear briefs and evaluate creative ideas.Must be organized, responsible, deadline-driven, and detail-oriented.Experience in FMCG, beauty, fragrance, personal care, lifestyle, or retail brands will be preferred.Preferred Skills360-degree campaign planningBrand strategy and positioningDigital and social media campaign managementATL and outdoor media planningBTL activation and event executionRetail branding and POSM managementVendor, agency, and influencer coordinationBudgeting and campaign reportingStrong leadership and team coordinationIdeal Candidate ProfileThe ideal candidate should be confident, experienced, and proactive, with the ability to take ownership of brand campaigns and deliver strong execution across all marketing channels. We are looking for someone who understands both strategy and on-ground execution, and can work in a fast-paced brand environment.Share your resume at marketing@gulftradingcorporation.comWork Location: In person

Senior Account Manager – Digital, ATL & BTL

Oxford University Press

Location: 
Karachi, PK, 74900
 
Salary: 
Based on skills and experience
 
Division: 
Education
 
Department: 
Marketing
 
About the Role
 
The incumbent will spearhead the development and execution of integrated marketing strategies, ensuring alignment with digital marketing goals to drive comprehensive brand growth and achieve strategic objectives. Oversee various marketing channels, manage budgets, and maintain adherence to brand guidelines, ensuring an optimal online presence and maximizing ROI for the entire product portfolio. Direct digital initiatives such as website management, social media management, content strategy, and user experience leadership, fostering innovation and seamless customer experiences to position the OUPP brand at the forefront of industry trends.
 
About You
 
The ideal candidate will have: 
MBA/MS (Marketing) or MS (Media Sciences/Mass Communication)
 
Proven expertise in digital marketing strategies, techniques, and tools.
 
Strong analytical skills and keen observation
 
Proficient in digital media applications, digital content development and MS Office Suite.
 
Impeccable English language skills
 
We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.
 
Job Category: 
Marketing & Communications

Manager Digital Marketing

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