online marketing manager

Al-Futtaim

<div>Job Requisition ID: 180336
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group&rsquo;s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day 


Overview of the role 
We are currently looking for a Senior Marketing Manager &ndash; Automall to lead the marketing strategy, demand generation agenda and customer acquisition engine for Automall in the UAE. The role will be responsible for strengthening the Automall brand, driving qualified leads, improving digital conversion and supporting the next phase of channel-led growth across used-car retail, partnerships, referrals, export opportunities and customer lifecycle engagement. 
This is a senior commercial marketing role requiring strong ownership of performance marketing, campaign planning, CRM-led engagement, agency management, stakeholder influence and data-led optimization. The successful candidate will work closely with Sales, Buying, Pricing, Digital, CRM, Finance, Operations and external partners to translate business priorities into measurable marketing outcomes. 

<div>
What you will do 
<ul><li>Define and lead the annual Automall marketing strategy, campaign calendar and channel plan aligned to sales priorities, stock movement, customer acquisition targets and new business growth channels.</li><li>Own performance marketing across paid search, paid social, marketplaces, display, retargeting and other digital acquisition channels to generate quality leads and improve conversion efficiency.</li><li>Strengthening Automall&rsquo;s customer proposition as a trusted used-car business through brand campaigns, content, creative messaging, offer communication and customer engagement initiatives.</li><li>Develop marketing support for new growth channels including non-GCC sales, Japanese imports, export-led customer acquisition, driving school partnerships, Blue referral programmes, Orient Insurance opportunities and affinity or corporate channels.</li><li>Work with CRM and Digital teams to build lifecycle communication journeys that improve nurturing, enquiry follow-up, referral conversion, repeat engagement and post-purchase customer engagement.</li><li>Partner with Sales, Operations and agencies to ensure campaigns are executable, offers are clear, leads are routed effectively and showroom or digital teams are aligned on campaign mechanics.</li><li>Manage marketing analytics, budget tracking, campaign reporting and agency deliverables, ensuring marketing spending is linked to measurable traffic, leads, conversion, sales and margin contribution.</li></ul></div> 

<div>
Required skills to be successful 
<ul><li>Strong experience in marketing strategy, annual planning and campaign management across digital, social, search, CRM, marketplace and offline channels.</li><li>Proven performance marketing capability with hands-on understanding of lead generation, funnel optimization, media ROI, cost per lead and cost per acquisition.</li><li>Strong understanding of customer acquisition, CRM journeys, customer segmentation, lifecycle marketing and digital conversion.</li><li>Ability to manage agencies, media budgets, creative development, campaign calendars and performance reporting.</li></ul></div> 


About the team 
Automall is part of Al-Futtaim Automotive and operates within a dynamic used-car retail environment. The business is evolving from a core used-car retail and trade model into a broader used-car ecosystem, with growth opportunities across digital channels, export, non-GCC specification sales, referral programmes, insurance-linked customer acquisition and strategic partnerships. 
The role will work in a matrix environment across Automall Sales, Buying, Pricing, Operations, Digital, CRM, Finance, Legal, Blue, Orient Insurance, external agencies and partnership stakeholders. The team is commercially focused, fast-paced and highly collaborative, with a strong emphasis on measurable marketing outcomes and customer acquisition. 

<div>
What equips you for the role 
<ul><li>Degree-level qualification in Marketing, Business, Commerce, Digital Marketing, Communications or a related discipline.</li><li>Minimum 10+ years of relevant marketing experience, ideally with strong exposure to performance marketing, customer acquisition, campaign strategy and commercial marketing.</li><li>Experience leading marketing plans that directly support sales, leads, conversion, digital engagement and revenue outcomes.</li><li>Automotive, used cars, retail, marketplace, e-commerce, financial services or consumer digital experience would be highly preferred.</li><li>Practical understanding of UAE automotive, mobility, retail, digital marketplaces, social media, paid media and CRM-led customer journeys would be an advantage.</li><li>Ability to balance brand thinking with performance discipline, data-led decision making and fast-paced campaign execution.</li><li>Comfortable working in a matrix environment, managing ambiguity and constructively challenging agencies and stakeholders to improve outcomes.</li><li>Strong stakeholder management skills with the ability to influence Sales, Digital, CRM, Finance, Operations and external partner teams.</li><li>Excellent written, verbal and presentation skills with a data-led, customer-focused and outcome-driven approach.</li><li>Commercial mindset with the ability to link marketing activity to sales outcomes, stock movement, conversion and revenue contribution.</li></ul></div> 
About Al-Futtaim Automotive 
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa. 
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world&rsquo;s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM. 
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial &amp; construction equipment. 
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.</div>

Senior Marketing Manager

Confidential

Hi!  We are an international iGaming company with over 8 years of experience that creates and markets our own entertainment products. We are actively looking for an Affiliate Marketing Manager.  Together with us, you will work with thousands of partners around the world who have an online audience — owners of websites, mobile apps, YouTube and Telegram channels, bloggers, and influencers. Your task with us will be to find and engage them.  Join our team!  Key Responsibilities:<ul><li>Analyzing online sources to find potential partners;</li><li>Onboarding new affiliates, informing about the product and working with objections;</li><li>Development of the current partner base, building trusting relationships with them;</li><li>Preparation and assistance in launching advertising campaigns;</li><li>Participation in team projects of the company and the department.  </li></ul>Requirements:<ul><li>Higher National Diploma - HND;</li><li>Initiative and strong work ethic;</li><li>At least one year of experience in sales, a call centre, customer acquisition or a similar role;</li><li>Ability to write catchy, concise, grammatically correct messages;</li><li>Willingness to stay in touch even outside the working hours;</li><li>Ability to find a common language with people and convince them;</li><li>Fluent oral and written English;</li><li>Stable Internet connection, personal phone and laptop;</li><li>Willingness to learn and eagerness for continuous professional growth.  </li></ul>It will be an advantage to have:<ul><li>Knowledge of any foreign languages;  </li></ul>Conditions:<ul><li>Fully remote work;</li><li>A 7-hours + 1-hour lunch break;</li><li>Flexible start time between (в зависимости от ГЕО);</li><li>Company-funded individual training in affiliate marketing;</li><li>Paid annual leave and sick leave;</li><li>Opportunities for rapid career progression to Team Lead and Head-level roles;</li><li>A young, professional team and a friendly working environment;</li><li>A strong corporate culture with training sessions, team-building activities and workshops;</li><li>Opportunities to attend international industry conferences;</li><li>A stable salary with regular performance-based reviews, plus a substantial bonus part with transparent KPIs—always paid on time and with no fines.  </li></ul>If you are ambitious, growth-oriented, and ready for new challenges - we look forward to hearing from you and your CV!

Affiliate Manager

SMS Realty 

Digital Marketing Manager &ndash; AI, Performance Marketing, SEO/AEO/GEOLocation: Dubai, UAE Department: Marketing Experience: 2&ndash;3 Years Employment: Full-TimeAbout the RoleWe are looking for a hands-on Digital Marketing Manager with strong AI expertise to join our team in Dubai.This is not a traditional Digital Marketing or SEO role. We are specifically looking for someone who actively uses Artificial Intelligence (AI) in digital marketing and understands how AI is changing paid advertising, search, content creation, lead generation and customer acquisition.The ideal candidate should have practical experience across:AI Marketing | Performance Marketing | Google Ads | Meta Ads | SEO | AEO | GEO | GA4 | Lead Generation | Marketing AutomationYou should be equally comfortable building AI prompts and workflows, creating and optimizing campaigns, analysing GA4 data, improving Google rankings, and increasing brand visibility across AI search platforms.Key ResponsibilitiesAI-Powered Digital Marketing<ul><li>Use ChatGPT, Claude, Gemini and other Generative AI tools for marketing strategy, content, research, advertising and campaign optimization.</li><li>Build AI-powered marketing workflows, prompts, automations and SOPs.</li><li>Use AI to improve ad copy, creatives, landing pages, lead generation and conversion rates.</li><li>Research, test and implement new AI marketing and automation tools.</li><li>Explore AI-driven personalization, predictive analytics and marketing automation.</li><li>Keep the company ahead of emerging developments in AI Search and AI Marketing.</li></ul>Performance Marketing &amp; Lead Generation<ul><li>Independently manage Google Ads, Meta Ads and LinkedIn Ads.</li><li>Manage Google Search, Display, YouTube and Performance Max campaigns.</li><li>Plan and optimize campaigns based on CPL, CPA, CAC, ROAS and conversion rates.</li><li>Manage advertising budgets, bidding strategies, audiences and retargeting.</li><li>Conduct structured A/B testing across creatives, headlines, copy, audiences and landing pages.</li><li>Use AI-powered bidding, targeting and optimization tools to improve campaign performance.</li><li>Focus strongly on generating qualified leads and measurable business results, not simply impressions or traffic.</li></ul>SEO &ndash; Search Engine Optimization<ul><li>Manage Technical SEO, On-Page SEO and Off-Page SEO.</li><li>Conduct keyword research, competitor research and content-gap analysis.</li><li>Improve organic rankings, website traffic and conversions.</li><li>Work on Core Web Vitals, indexing, crawlability, internal linking and site structure.</li><li>Use tools including Google Search Console, GA4, SEMrush and/or Ahrefs.</li><li>Develop SEO content strategies aligned with commercial search intent.</li></ul>AEO &ndash; Answer Engine Optimization<ul><li>Optimize content for Featured Snippets, People Also Ask and voice/answer-based searches.</li><li>Create answer-first content including FAQs, definitions and structured informational pages.</li><li>Implement and optimize Schema Markup / Structured Data.</li><li>Improve the brand&rsquo;s visibility for direct-answer search results.</li></ul>GEO &ndash; Generative Engine OptimizationA key part of this position is understanding the next generation of search.<ul><li>Improve company and brand visibility across ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot and other AI/LLM platforms.</li><li>Understand how brands, websites and content are discovered, retrieved and referenced by AI systems.</li><li>Structure website content for AI crawlers, LLM retrieval and generative search.</li><li>Monitor how our brands appear in AI-generated answers and identify visibility gaps.</li><li>Work with entities, authoritative sources, structured content and machine-readable information.</li><li>Use or evaluate GEO/AEO monitoring platforms such as Profound, Otterly.AI, Peec AI or similar tools.</li></ul>Analytics, Strategy &amp; Reporting<ul><li>Track performance across Paid Media + SEO + AEO + GEO.</li><li>Build dashboards covering leads, conversions, CPL, CPA, CAC, ROAS, organic rankings and AI-search visibility.</li><li>Use GA4, Google Search Console, Google Ads Manager and Meta Ads Manager to make data-driven decisions.</li><li>Present monthly performance reports with clear insights and recommendations.</li><li>Identify what is working, what is not working and what needs to be changed.</li><li>Manage external agencies/freelancers where required.</li></ul>What We&rsquo;re Looking ForMinimum 2&ndash;3 years of hands-on Digital Marketing experience, preferably with direct responsibility for both paid and organic acquisition.Candidates should have strong practical knowledge of:<ul><li>Artificial Intelligence / Generative AI for Marketing</li><li>ChatGPT / Claude / Gemini</li><li>Google Ads</li><li>Meta Ads Manager</li><li>Performance Marketing</li><li>Lead Generation</li><li>SEO &ndash; Technical, On-Page &amp; Off-Page</li><li>AEO &ndash; Answer Engine Optimization</li><li>GEO &ndash; Generative Engine Optimization</li><li>Google Analytics 4 (GA4)</li><li>Google Search Console</li><li>SEMrush / Ahrefs</li><li>Conversion Tracking &amp; Optimization</li><li>Marketing Automation</li></ul>Preferred SkillsExperience with any of the following will be an advantage:<ul><li>HubSpot, Salesforce, Marketo or similar CRM/marketing automation platforms</li><li>AI agents and automated marketing workflows</li><li>Prompt engineering</li><li>LLMs and AI search</li><li>RAG, embeddings and AI crawlers</li><li>Landing-page and conversion-rate optimization</li><li>Google Tag Manager</li><li>Looker Studio</li><li>Google Ads / GA4 / HubSpot certifications</li></ul>ImportantWe are specifically looking for an AI-focused Digital Marketing professional.This position may not be suitable for candidates whose experience is limited to social-media posting, basic content creation or traditional SEO.You should be able to demonstrate how you have practically used AI + Performance Marketing + SEO/Search to improve marketing efficiency, generate leads or increase conversions.ApplyIf you are passionate about AI-powered Digital Marketing, Performance Marketing and the future of Search, we would like to hear from you.Location: Dubai, UAE Experience: 2&ndash;3 Years Contact: +971 54 724 0363 HR DepartmentWork Location: In person

Digital Marketing Manager – AI & Performance Marketing

SMS Realty

# Digital Marketing Manager (Remote)&ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentPay: AED1,500.00 - AED3,000.00 per monthWork Location: Remote

Digital Marketing Specialist

# Digital Marketing Manager &ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentWork Location: In person

Digital Marketing Manager – AI, Performance Marketing & Search

Date posted: August 6, 2026Job description:# Digital Marketing Manager &ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentWork Location: In personWork Location: In person

Digital Marketing Manager – AI, Performance Marketing & Search _ freelancer

Delivery Hero

<div>Company Description 
instashop, headquartered in Dubai, is the leading online local marketplace in the UAE and Egypt . Since joining the Delivery Hero family in 2020, the global leader in online food delivery and q-commerce, instashop has been setting the standard for excellence and convenience in the region.
With a dynamic and motivated team fueled by passion and innovation, every day at instashop is an opportunity for growth and success. We champion inclusivity, diversity and collaboration, creating an environment where everyone&rsquo;s achievements are celebrated and where success is the only way forward. As we continue to grow, our team keeps expanding across the UAE, Egypt and Greece, and we&rsquo;re always on the lookout for new talents to join us on our success journey. 
Job Description 
We are looking for a curious and analytical Business Analyst who can work with large datasets, translate business questions into structured analyses, and turn insights into actionable recommendations.
The role will work closely with Commercial, Marketing, Operations, Product, and other teams to evaluate performance, identify opportunities, and support data-driven decisions.
Strong hands-on SQL skills are essential, along with an interest in using AI to make analytics faster and more scalable.<ul><li>
Analyse business performance across growth, customer behaviour, revenue, profitability, marketing, and operations.</li><li>
Independently write and optimise SQL queries to extract and analyse large datasets.</li><li>
Conduct deep dives to identify trends, performance gaps, growth opportunities, and key business drivers.</li><li>
Analyse customer behaviour across acquisition, retention, churn, frequency, cohorts, and segmentation.</li><li>
Support business cases, forecasting, scenario modelling, and impact estimation for new initiatives.</li><li>
Build dashboards and recurring reports using BI and visualisation tools.</li><li>
Partner with cross-functional teams to define KPIs and provide clear, commercially relevant recommendations.</li><li>
Ensure accuracy and reliability of analytical outputs.</li></ul>
AI in Analytics<ul><li>
The candidate should actively use AI as part of the analytics workflow, including:</li><li>
Accelerating SQL development, debugging, and analysis.</li><li>
Structuring analytical approaches and generating hypotheses.</li><li>
Automating repetitive reporting and analytical tasks.</li><li>
Improving insight generation, documentation, and stakeholder communication.</li></ul>
AI should enhance analytical thinking, not replace it. 
Qualifications 
<ul><li>
3-5 years of experience in Business Analytics, Data Analytics, Strategy Analytics, Growth Analytics, or a related field.</li><li>
Strong hands-on SQL skills.</li><li>
Strong Excel / Google Sheets skills.</li><li>
Experience with BI tools such as Tableau, Power BI, Looker, Metabase, or similar.</li><li>
Strong analytical, problem-solving, and structured thinking skills.</li><li>
Ability to translate data into clear business recommendations.</li><li>
Comfortable working with multiple stakeholders in a fast-paced environment.</li><li>
Practical exposure to generative AI tools in analytical workflows.</li></ul>
Nice to Have<ul><li>
Experience in e-commerce, marketplaces, quick commerce, retail, fintech, or consumer technology.</li><li>
Exposure to Python.</li><li>
Understanding of A/B testing and experimentation.</li><li>
Experience with customer lifecycle, marketing, pricing, retention, churn, or unit economics.</li></ul></div>

Business Analyst - instashop

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