online marketing specialist

RADCARE

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 Job Title: Digital Marketing Specialist
 
 
 
 Location: Riyadh, Saudi Arabia
 
 
 Department: Marketing
 
 
 Reports to: Head of Marketing / Marketing Manager
 
 
 
 Job Purpose
 
 
 
 The Digital Marketing Specialist will be responsible for planning, executing, and optimizing online marketing campaigns to promote the medical centre&rsquo;s services. This role focuses on driving patient engagement, enhancing online presence, increasing referrals, and ensuring brand consistency across all digital platforms while complying with Saudi healthcare marketing regulations.
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and implement digital marketing strategies to promote diagnostic imaging, radiotherapy, laboratory, and outpatient services.
 </li>
 <li>
 Manage the centre&rsquo;s website, ensuring updated content, SEO optimization, and smooth user experience.
 </li>
 <li>
 Plan and execute paid online campaigns (Google Ads, social media ads, healthcare directories).
 </li>
 <li>
 Manage social media platforms (Twitter/X, LinkedIn, Instagram, Snapchat, TikTok, Facebook) and create engaging content tailored to Saudi healthcare audience.
 </li>
 <li>
 Monitor online reputation and respond professionally to patient reviews and inquiries.
 </li>
 <li>
 Create and optimize email marketing campaigns for patient education and service promotions.
 </li>
 <li>
 Collaborate with design, sales, and clinical teams to produce patient-centric content (blogs, infographics, videos).
 </li>
 <li>
 Track, analyze, and report performance metrics (traffic, conversions, ROI) to guide decision-making.
 </li>
 <li>
 Stay updated with healthcare marketing trends and digital best practices in Saudi Arabia.
 </li>
 <li>
 Ensure all campaigns comply with Saudi Ministry of Health and cultural regulations.
 </li>
 </ul>
 
 
 Qualifications &amp; Experience
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Digital Media, Communications, or related field.
 </li>
 <li>
 3&ndash;5 years of experience in digital marketing, preferably in healthcare or medical services.
 </li>
 <li>
 Strong knowledge of SEO/SEM, Google Analytics, Google Ads, and social media management tools.
 </li>
 <li>
 Experience with content creation, graphic design tools (Canva, Adobe Suite), and video editing (preferred).
 </li>
 <li>
 Proven track record in running successful digital campaigns with measurable results.
 </li>
 <li>
 Bilingual: Fluent in Arabic and English (written and spoken).
 </li>
 <li>
 Familiarity with Saudi healthcare marketing guidelines and data privacy requirements is a plus.
 </li>
 </ul>
 
 
 Key Competencies
 
 
 <ul>
 <li>
 Creativity and innovation in digital content creation.
 </li>
 <li>
 Strong analytical and reporting skills.
 </li>
 <li>
 Excellent communication and collaboration abilities.
 </li>
 <li>
 Patient-centered mindset with sensitivity to cultural values.
 </li>
 <li>
 Ability to manage multiple projects and meet deadlines.
 </li>
 </ul>
 
 
</div>

Digital Marketing Specialist

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