organic search lead

Majid Al Futtaim

<div>
 
 
 JOB TITLE
 
 
 
 Search Engine Optimization Lead | MAF Retail | Head Office Egypt
 
 
 
 
 
 
 ROLE SUMMARY
 
 
 
 The role holder will be responsible of developing and implementing effective
 
 Search Engine Optimization
 
 strategies that drive organic traffic, improve search engine rankings and enhance user experience on our website to ensure that our online presence aligns with our business goals and marketing trends
 
 
 
 
 
 
 ROLE PROFILE
 
 
 <ul>
 <li>
 Develop and execute comprehensive SEO strategies to enhance organic search visibility and traffic.
 </li>
 <li>
 Conduct keyword research aligned with retail trends, campaigns and customer behavior.
 </li>
 <li>
 Optimize website structure, content, and meta data to improve search rankings and user experience.
 </li>
 <li>
 Implement link-building strategies to enhance domain authority and drive traffic.
 </li>
 <li>
 Perform regular site audits to identify technical SEO issues and report it.
 </li>
 <li>
 Collaborate with web developers to implement SEO best practices in website design and architecture.
 </li>
 <li>
 Monitor and report SEO performance using tools like Google Analytics, Google Search Console, Href and other SEO tools.
 </li>
 <li>
 Analyze data to derive actionable insights and make data-driven recommendations for improvement.
 </li>
 <li>
 Work closely with content creators to ensure that all content is optimized for search engines and aligns with user intent.
 </li>
 <li>
 Stay up to date with search engine and app store algorithms, trends, and best practices.
 </li>
 </ul>
 
 
 
 
 
 REQUIREMENTS
 
 
 <ul>
 <li>
 Bachelor's degree or diploma in e-commerce.
 </li>
 <li>
 3-6 years of experience working on the Search experience for an e-commerce company.
 </li>
 <li>
 Proficient in the following Microsoft Office and SQL.
 </li>
 </ul>
 
 
 
 
 
 WHAT WE OFFER
 
 
 <ul>
 <li>
 At Majid Al Futtaim, we&rsquo;re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We&rsquo;re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
 </li>
 <li>
 Work in a friendly environment, where everyone shares positive vibes and excited about our future.
 </li>
 <li>
 Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.
 </li>
 </ul>
 
 
</div>

Search Engine Optimization Lead

The Web Hunters

We are looking for a SEO Lead who can manage and execute SEO strategies across multiple client projects. You will be responsible for overseeing SEO roadmaps, delegating tasks, ensuring deliverables are met on time, and driving measurable results for each client. This role requires strong communication, technical skills, and the ability to handle multiple campaigns at once.Key Responsibilities:<ul><li>Client Project Management: Manage and prioritize SEO tasks across multiple client accounts.</li><li>SEO Strategy Development: Create tailored SEO strategies based on client goals and industry landscapes.</li><li>Team Coordination: Work closely with content writers, designers, developers, and outreach specialists to deliver SEO work efficiently.</li><li>On-Page SEO: Optimize content, metadata, internal linking, headings, and page structure.</li><li>Off-Page SEO: Create and manage link-building strategies, guest posts, and outreach campaigns.</li><li>Technical SEO: Identify and resolve technical issues such as crawl errors, indexing issues, page speed improvements, site structure, and schema markup.</li><li>Keyword &amp; Competitor Research: Conduct thorough research for every project, identifying ranking opportunities and relevant search intent.</li><li>Performance Tracking &amp; Reporting: Create monthly reports, track KPIs, present results to internal stakeholders or clients.</li></ul>Must-Have Skills: <ul><li>3&ndash;5+ years hands-on SEO experience (agency experience preferred).</li><li>Proven track record of improving rankings and growing organic traffic.</li><li>Strong understanding of Google Search Console, Google Analytics, and SEO tools like:</li><li>Ahrefs / SEMrush / Moz</li><li>Screaming Frog</li><li>Experience managing multiple client projects simultaneously.</li><li>Strong communication skills and ability to explain SEO concepts clearly.</li><li>Ability to create and follow structured workflows and deliverables.</li></ul>Nice-to-Have<ul><li>Familiarity with CMS environments such as WordPress, Shopify, Webflow.</li><li>Understanding of conversion rate optimization (CRO) and lead funnels.</li><li>Basic HTML/CSS knowledge for quick SEO tweaks.</li><li>Experience in training or mentoring junior SEO team members.</li></ul>Why Join Us?<ul><li>Work with diverse and fast-growing brands.</li><li>Opportunity to lead and scale the SEO department.</li><li>Creative freedom to propose and test new strategies.</li><li>Flexible work environment (remote-friendly).</li><li>Growth potential into the Head of SEO / SEO Manager.</li></ul>How to Apply<ul><li>Submit your Resume</li><li>Case studies or portfolio showing real SEO results</li><li>A brief note describing your experience managing multiple SEO projects</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Required)</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>SEO: 3 years (Preferred)</li></ul>Work Location: In person

SEO Lead

CLEAR

<div>Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 30+ million passionate members and hundreds of partners around the world, CLEAR's identity platform is transforming the way people live, work, and travel. Whether it's at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.

As CLEAR's Website &amp; SEO Lead, you'll own our website as a core growth channel driving traffic, engagement, and enrollments. You'll lead day-to-day SEO and content initiatives, grow our blog and FAQs, and ensure our site is always optimized to tell CLEAR's story. Partnering closely with the Paid Media and Creative teams, you'll use SEO and website insights to optimize campaigns and landing pages, maximizing performance across channels.

You'll bring a marketer's mindset to SEO by blending content strategy and data-driven optimization. Collaborating with Creative and Marketing, you'll execute website strategies that improve the customer journey and strengthen CLEAR's presence in the search landscape. Your work will directly shape how customers find, experience, and enroll with CLEAR driving measurable growth and impact. 


What you'll do:
<ul>
<li>Own website strategy &amp; management: Oversee CLEAR's website as a marketing channel ensuring content, UX, and performance align with business goals.</li>
<li>Lead SEO marketing initiatives: Drive organic growth by improving search visibility through keyword research, on-page optimization, and enhanced results (e.g., FAQs, how-to guides, events).</li>
<li>Build a content engine: Develop and scale a blog strategy that strengthens our thought leadership and fuels enrollments by garnering organic search engine and LLM-referral traffic.</li>
<li>Implement structured data: Leverage structured data Schema Markup to increase appearances in SERP Features and visibility in LLMs, statically for individual pages and programmatically where feasible.</li>
<li>Maintain content quality &amp; governance: Ensure all web content follows SEO best practices, brand guidelines, and provides a clear, consistent user experience.</li>
<li>Partner with paid media: Collaborate on campaign landing pages and site optimizations that improve customer journeys and maximize ROAS and conversion rates.</li>
<li>Support launches &amp; campaigns: Work cross-functionally with Product, Creative, and Marketing to execute site enhancements for campaigns, product launches, and always-on programs.</li>
<li>Manage site health &amp; best practices: Monitor site speed, metadata, and overall performance to ensure a smooth user experience and strong search visibility.</li>
<li>Track &amp; optimize performance: Leverage Google Tag Manager and analytics tools (GA4, Search Console, Looker) to track key website events, run A/B tests, and turn insights into continuous improvements.</li>
<li>Analyze and improve customer journeys: Evaluate how visitors move through the site and enhance their experience by making pages faster, easier to use, and aligned with Google's performance standards.</li>
<li>Site testing &amp; personalization: Launch testing and personalization initiatives on the sitewide or individual page level, leveraging insights from said initiatives to improve the production site's conversation rate.</li>
<li>Search innovation: Balance today's SEO best practices with the future of AI-powered discovery, helping CLEAR remain visible and relevant as customer search behaviors evolve.</li></ul> 


How you'll measure success:
<ul>
<li>Demonstrate tangible improvements in website traffic, user engagement, and overall SEO performance and share progress with leadership.</li>
<li>Expand CLEAR's content footprint through a blog and FAQ strategy that drives engagement and thought leadership.</li>
<li>Execute A/B tests and optimizations that measurably improve enrollments across the website.</li>
<li>Develop strong partnerships with Marketing and Creative teams by collaborating effectively to deliver website strategies, campaigns, and content that support CLEAR's growth goals.</li></ul> 


What you're great at:
<ul>
<li>A passion for improving the customer experience through innovative web and SEO strategies.</li>
<li>Proven success managing websites as core marketing channels with a track record of enhancing site performance to meet business goals.</li>
<li>Proficiency in WebFlow and Webflow Optimize (FKA Intellimize) or similar website-building platforms.</li>
<li>Skilled in Google Analytics, Google Search Console, Google Tag Manager, and data visualization tools like Looker.</li>
<li>Proficiency with Google Suite (Docs, Sheets, Slides) for reporting, analysis, and collaboration.</li>
<li>A solid understanding of HTML, CSS, and JavaScript, with the ability to collaborate effectively with developers on website enhancements.</li>
<li>GEO/AEO/AIO initiatives and strategies to drive visibility in LLMs and Google AI Overviews</li>
<li>The ability to balance short-term wins with long-term strategic growth.</li>
<li>Exceptional communication and collaboration skills, especially in working closely with Product, Creative, and Marketing teams.</li>
<li>A self-starter with a data-driven mindset, continuously striving to drive improvement and change, while owning and leading SEO and website strategy.</li></ul> 


How You'll be Rewarded:

At CLEAR, we help YOU move forward - because when you're at your best, we're at our best. You'll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning &amp; development with stipends and reimbursement programs.

We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match. The base salary range for this role is $130,000-$160,000, depending on levels of skills and experience.

The base salary range represents the low and high end of CLEAR's salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR's total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units

CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.

#LI-Onsite</div>

SEO and Website Lead

Bybit

<div>
 
 
 Why join Bybit
 
 
 
 Bybit is one of the world&rsquo;s leading crypto exchanges. You&rsquo;ll help millions of traders discover our products through organic search, shaping how the next wave of users finds, learns, and grows with Bybit in every market we serve. Our environment is fast, global, and deeply collaborative. Benefits commonly include flexible work, international opportunities and strong recognition programs.
 
 
 
 
 
 
 The role
 
 
 
 We&rsquo;re looking for an
 
 SEO Lead
 
 to own Bybit&rsquo;s end-to-end SEO strategy across markets. You&rsquo;ll set the vision, lead a small but high-impact team, and partner with Content, Product, Web, Brand, and Regional Marketing to drive measurable growth in non-paid traffic, sign-ups, and revenue.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 
 Own the SEO strategy
 
 (technical, content, and off-page) for Bybit.com and key web properties across priority markets.
 </li>
 <li>
 
 Define channel KPIs
 
 and build the operating cadence: monthly forecasts, dashboards, and post-mortems tied to clicks, impressions, ranking distribution, sign-ups and product activations.
 </li>
 <li>
 
 Lead SEO roadmap &amp; experiment backlog:
 
 IA improvements, internal linking, schema, Core Web Vitals, site performance, hreflang/internationalization, programmatic SEO, and SERP feature optimization.
 </li>
 <li>
 
 Partner with Content &amp; Regional teams
 
 to ship high-quality, compliant content at scale (learn &amp; earn, product explainers, market education, glossary, landing pages).
 </li>
 <li>
 
 Drive technical excellence
 
 with Engineering/Web: crawl budget, canonicalization, redirects, sitemaps, log-file insights, JS rendering, and A/B testing of on-page elements.
 </li>
 <li>
 
 Grow authority
 
 via safe, scalable digital PR/links and partnerships; monitor competitive gaps and EEAT signals.
 </li>
 <li>
 
 Enablement &amp; leadership:
 
 mentor SEO specialists/writers, refine playbooks, and uplevel non-SEO partners on best practices.
 </li>
 <li>
 
 Own vendor relationships
 
 and tooling; evaluate and negotiate as needed.
 </li>
 <li>
 
 Compliance &amp; risk:
 
 ensure content and tactics meet legal and regional guidelines for financial/crypto markets.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 6&ndash;10+ years in SEO with at least 2 years leading a team or cross-functional pod.
 </li>
 <li>
 Proven results growing organic traffic and conversions at a global or multi-locale product company (ideally fintech/crypto, trading, or high-reg domains).
 </li>
 <li>
 Deep technical SEO chops (CWV, rendering, international SEO, large-site architecture) and hands-on fluency with GA/Looker (or equivalent), GSC, log-file tools, and crawlers.
 </li>
 <li>
 Strong content instincts and ability to brief, QA, and measure content at scale.
 </li>
 <li>
 Comfortable in fast-moving, experiment-driven environments; crisp communicator who can influence product and exec stakeholders.
 </li>
 <li>
 Programmatic SEO experience; SQL basics; experience launching in
 
 SEA, MENA, LATAM, and Europe (e.g., Germany, France, Spain, Italy, Netherlands, Poland, UK)
 
 ; familiarity with compliance in financial content.
 </li>
 <li>
 Excellent written and verbal communication skills in both English and Chinese to be able to effectively communicate with Chinese-speaking clients and stakeholders.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 We can provide:
 
 
 
 &bull; Shift Allowance: We recognize your commitment and flexibility, and offer an allowance for remuneration.
 
 
 &bull; Bonus &amp; Incentives: Our performance-based bonuses and incentives keep you continually engaged
 
 
 &bull; Medical Insurance: Health is wealth &mdash; We prioritize your well-being, and provide comprehensive medical insurance coverage.
 
 
 &bull; Study Growth Fund: We invest in your learning and growth, providing a study fund to advance your skills and career.
 
 
 &bull; Internal Mobility: Grow with us - Your long-term development is important to us. We offer internal job opportunities to help build your career path.
 
</div>

bunq

<div>
 At bunq, we're not just building a banking app; we're reshaping how people around the world experience financial freedom. As a Website &amp; SEO Lead, you&rsquo;ll be instrumental in making bunq and tricount the first and most trusted choices for potential users searching online. Collaborate with our dynamic team to build a world-class web experience that drives massive organic growth and turns searchers into happy users.
 
 
 
 Take Ownership
 
 
 
 As Website &amp; SEO Lead, you&rsquo;ll turn search into growth, driving visibility, trust, and conversion at scale.
 
 
 <ul>
 <li>
 Own and scale SEO strategies that drive discovery across markets, languages, and user needs.
 </li>
 <li>
 Make our websites lightning-fast, crystal-clear, and built to convert, from first click to final action.
 </li>
 <li>
 Lead a high-performing team and work across product, design, and marketing to deliver real growth.
 </li>
 <li>
 You know how to build SEO strategies that drive meaningful traffic across markets, languages, and user segments.
 </li>
 <li>
 You&rsquo;ve run large-scale websites and know how to make them fast, intuitive, mobile-friendly, and accessible, ideally with hands-on experience in Framer.
 </li>
 <li>
 You turn data into action, using analytics tools to optimize performance and conversion at every step.
 </li>
 <li>
 You lead with clarity, give great feedback, and align teams across product, design, and marketing.
 </li>
 <li>
 You&rsquo;re fluent in English and can communicate complex ideas effectively across global teams.
 
 
 </li>
 </ul>
 Curious to see how we make life easy? - try the bunq app, it only takes 5 minutes to sign up.
 
 
 
 Your space to perform
 
 
 
 We give you the space and the tools you need to succeed 💪🏼
 
 
 🤟 Great, international colleagues who share your mindset
 
 
 👩&zwj;💻 Hybrid setup: after 3 months in-office, work 2 days remote, 3 days in-office weekly.
 
 
 🧳 Digital Nomad program: work remotely 1 week per quarter after 1 year and 3 weeks per quarter after 2 years
 
 
 📚 We support growth with bunq Academy and &euro;1500 annual learning budget
 
 
 🚴 A massive discount with Urban Sports Club for your wellbeing (in the Netherlands)
 
 
 🚴&zwj;&female;️ A Multisport gym card for your health and wellbeing (in Turkey and Bulgaria)
 
 
 🚌 Travel expenses are covered whether you come walking or by bike, bus or car (though we prefer green choices 🌳)
 
 
 💻 A MacBook so you can Get Shit Done with us
 
 
 🥦 Delicious lunches from our fabulous in-house chefs with vegan and vegetarian options
 
 
 💰 An optional pension plan with monthly contribution from bunq (in Netherlands)
 
 
 ⚕️ Private health insurance, just in case (in Turkey and Bulgaria)
 
 
 💸 Monthly contribution to your phone and internet bills
 
 
 🍻 Friday drinks and other celebrations - bunq style
 
 
</div>

Website & SEO Lead

AmaWaterways

<div>JOB TITLE: Lead, Paid Search
DEPARTMENT: Marketing
REPORTS TO: Director, Performance Media
EFFECTIVE DATE: 10/20/2025 
SUMMARY: Responsible for the strategic planning, execution, and ongoing optimization of paid search and Performance Max campaigns across Google and Bing platforms. This role requires the use of discretion and independent judgment in decision-making related to budget allocation, campaign structure, creative direction, and performance strategy. The position plays a critical role in shaping media performance, driving cross-functional alignment, and influencing broader digital marketing objectives in partnership with analytics, CRM, and content stakeholders.
DUTIES AND RESPONSIBILITIES:
<ul><li>Develop and manage comprehensive paid search and Performance Max strategies that align with broader business goals and revenue targets.</li><li>
Exercise independent judgment in campaign planning, budget forecasting, and media investment decisions to meet ROAS and customer acquisition goals.</li><li>
Lead the architecture, implementation, and optimization of paid campaigns across Google Ads (Search, PMAX, YouTube, Shopping) and Bing, ensuring best practices in structure, bidding, and creative application.</li><li>
Evaluate and interpret campaign performance data to identify strategic opportunities and formulate testing roadmaps; adjust tactics and strategy based on learnings.</li><li>
Collaborate cross-functionally with analytics, CRM, and merchandising teams to interpret complex data sources and incorporate multi-touch attribution, LTV models, and audience insights into campaign strategy.</li><li>
Independently generate and present weekly and monthly reporting, inclusive of performance trends, strategic recommendations, and testing insights for leadership review.</li><li>
Partner with SEO and content leads to align paid and organic keyword strategies, influence content roadmap, and optimize user journeys across channels.</li><li>
Influence platform-level innovation and propose new initiatives to enhance media effectiveness and customer engagement.</li><li>
Stay informed on industry trends, Google Ads platform changes, and evolving best practices; proactively recommend policy or process updates accordingly.</li><li>
May be required to work extended hours, evenings, weekends, or holidays based on business needs and campaign requirements.</li><li>
Performs other related duties as assigned by management.</li></ul>
SUPERVISORY RESPONSIBILITIES:<ul><li>
This job has no supervisory responsibilities.</li></ul>
QUALIFICATIONS:<ul><li>
Bachelor's Degree (BA) from four-year college or university, or four or more years of related experience and/or training, or equivalent combination of education and experience.</li><li>
Certificates, licenses, and registrations required:<ul><li>
Mandatory certifications: Google Ads Search Certification, Google Ads Shopping Certification, Microsoft Advertising Search Certification, and Microsoft Advertising Shopping Certification.</li><li>
Nice-to-have certifications: Google Ads Measurement Certification, Google Ads Display Certification, Google Ads Video Certification, Google Merchant Center Fundamentals, Google Analytics Certification (GA4), Microsoft Advertising Native &amp; Display Certification, and Search Ads 360 Certification.</li></ul></li><li>
Computer skills required: Microsoft Office Suite; Project Management Software, Internet Software, Spreadsheet Software, Word Processing Software, Electronic Mail Software, Presentation Software</li><li>
Other skills required:<ul><li>
Four or more years in paid search, ideally in-house or agency</li><li>
Expert in Google Ads, Performance Max, and Google Analytics</li><li>
Google Ads &amp; Microsoft certification</li><li>
Strong analytical and Microsoft Excel skills</li><li>
Excellent communication and presentation skills</li><li>
Nice-to-have:<ul><li>
Experience with feed management platforms (e.g., Feedonomics, Productsup, GoDataFeed) for optimizing product feeds for Google and Microsoft Shopping campaigns.</li><li>
Luxury travel experience a plus</li></ul></li></ul></li></ul>
COMPETENCIES:<ul><li>
Diversity - Shows respect and sensitivity for cultural differences; Promotes a harassment-free environment.
</li><li>Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.</li><li>
Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.</li><li>
Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.</li><li>
Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.</li><li>
Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.</li><li>
Customer Service - Manages difficult customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.</li><li>
Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.</li><li>
Design - Generates creative solutions; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.</li><li>
Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.</li><li>
Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention</li><li>
Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.</li><li>
Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.</li><li>
Leadership - Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.</li><li>
Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.</li><li>
Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.</li><li>
Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through virtual and/or outside activities; Supports affirmative action and respects diversity.</li><li>
Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Develops realistic action plans.</li><li>
Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.</li><li>
Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.</li><li>
Project Management - Coordinates projects; Communicates changes and progress; Completes projects on time and budget.</li><li>
Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.</li><li>
Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.</li><li>
Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.</li><li>
Safety and Security - Observes safety and security procedures; Reports potentially unsafe conditions; Uses equipment and materials properly.</li><li>
Strategic Thinking - Understands organization's strengths and weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.</li><li>
Teamwork - Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Supports everyone's efforts to succeed.</li><li>
Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.</li><li>
Visionary Leadership - Displays passion and optimism; Inspires respect and trust.</li><li>
Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.</li></ul>
PHYSICAL DEMANDS AND WORK ENVIRONMENT:<ul><li>
Occasionally required to stand</li><li>
Occasionally required to walk</li><li>
Continually required to sit</li><li>
Continually required to utilize hand and finger dexterity</li><li>
Continually required to talk or hear</li><li>
While performing the duties of this job, the noise level in the work environment is usually moderate</li><li>
The employee must occasionally lift and/or move up to 10 pounds</li><li>
Specific vision abilities required by this job include: Close vision; Color vision</li></ul></div>

Lead, Paid Search

Rippling

<div>About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. 
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365&mdash;all within 90 seconds. 
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world&rsquo;s top investors&mdash;including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock&mdash;and was named one of America's best startup employers by Forbes. 
We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.<h2 class="jobSectionHeader"> 
About the role</h2> 
The SEO + GEO opportunity and upside at Rippling is among the most impactful SEO roles across all of tech. Rippling has 30+ products (and growing), we have strong product market fit, strong domain authority, and our product touches complex regulatory laws that make for a very long tail of relevant search terms and keywords.
We&rsquo;re looking for a curious, creative, and detail oriented SEO expert who has successfully built + scaled SEO to help us take our organic search game to the next level. You will help us sure up our fundamental SEO practices - from author pages and URL structures to general blog layout and overall metric prioritization. You will help us drive high value rankings starting at the bottom of the funnel, and you will help accelerate our evolution from traditional search optimization to a future where an increasing % of traffic and search happens with AI.
You will use current best practices + build your own roadmap of experiments to improve the impact of our SEO &amp; GEO efforts. This role is equal parts builder, strategist, and innovator. You will collaborate closely with content, product marketing, engineering, and web development to bring your strategies to life, and you will obsess over the metrics of your work.<h2 class="jobSectionHeader">
What you will do</h2><ul><li>
Deep-dive our current website and SEO efforts - from the technical foundations to site structure and reporting to determine our biggest areas for opportunity</li><li>
Obsess over creating winning content that ranks at the top of SERPs for our highest value keywords</li><li>
Think beyond content quality to improve SEO rankings via site layout, internal linking, backlinks, product pages, and more</li><li>
Determine which keywords and search terms we should prioritize ranking for in the first place with deep analysis and intuition about where the market is headed</li><li>
Think outside of the box to build backlinks and improve reputation for Rippling&rsquo;s products</li><li>
Determine our go-forward content, editing, and tracking strategy - your opinions and efforts will inform the technology we use, and the people (and/or agencies) that drive our SEO + GEO success forward</li><li>
Build strong points of view on how we can stay ahead of trends in AI search behavior, algorithmic shifts, and evolving SERP features to drive our GEO strategy</li><li>
Evolve our strategy based on performance, persona insights, and new Rippling products. You will constantly ship new experiments, own the success metrics, track reporting, and closely monitor to results to help the team prioritize</li><li>
Get into the details to build your own workflows, edit content, and execute a winning strategy</li><li>
Collaborate across content, design, web, engineering, PMM and more</li></ul><h2 class="jobSectionHeader">
What you will need</h2><ul><li>
At least 5 years of experience in SEO&mdash;ideally in-house in SaaS, with demonstrated direct impact driving revenue</li><li>
Deep understanding of SEO best practices - you should be able to look at our site + existing structure, and tell us what changes to make</li><li>
Strong technical SEO foundations - you should have experience building sites with strong technical SEO foundations and be able to catch potential pitfalls as Rippling continues to expand internationally and experiment across the site</li><li>
Experience with SEO and CMS tools. You know your way around Ahrefs, Clearscope, Google Search Console, and other tools that work for you</li><li>
Strong writing and editing skills. You can craft a crystal-clear and engaging story, and you have strong intuition on what makes for high quality SEO / GEO content</li><li>
A strategic and experimental content mindset. You can make bets about what content to prioritize, update, and experiment with and rigorously track results.</li><li>
Ability to prioritize based on data. You dive into data, talk to cross-functional stakeholders, and develop a clear and convincing POV. You prioritize your ideas by impact.</li><li>
Impeccable project management. You land the plane. You&rsquo;re a natural collaborator, clear communicator, and super organized.</li><li>
Curiosity and familiarity with emerging AI platforms and their role in shaping discovery. You should have experience (and ideally a few wins) optimizing for AI search</li></ul>
Nice-to-haves<ul><li>
Experience driving optimization for AI-first search engines</li><li>
Relationships with writers, link builders and other experts in SEO</li><li>
Experience optimizing B2B SaaS keywords</li><li>
You own websites on the side that rank well and drive revenue for you or clients/friends</li><li>
Experience with SEO A/B testing</li><li>
Experience successfully recovering a declining site</li></ul><h2 class="jobSectionHeader">
Additional Information</h2>
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com 
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role. 
The pay range for this role is: 
147,000 - 257,250 USD per year(US Tier 1)</div>

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