organic search lead

SM Group

POSITION OVERVIEWWe&rsquo;re looking for an SEO Lead to join the D2C growth team in Bangalore. The ideal candidate will own organic traffic growth end-to-end combining hands-on execution with strategic thinking to build SEO into a high-impact acquisition channel. This role involves in-house execution, agency coordination, content requirement generation, and performance analysis, working directly with the Growth Lead on strategic direction.RESPONSIBILITIESOrganic Traffic Growth<ul><li>Own the organic traffic number target 20x current baseline over 18 months</li><li>Build and execute the keyword strategy across product, category, and informational pages</li><li>Identify and prioritize high-intent, commercially viable keyword clusters for menswear</li><li>Drive ranking improvements across head terms and long-tail opportunities</li></ul>Technical SEO &amp; Site Health<ul><li>Audit and maintain technical SEO health: crawlability, indexation, site speed, schema markup, canonicalization</li><li>Manage SEO considerations during and post Shopify migration redirects, URL structure, indexation integrity</li><li>Coordinate with the Tech team on implementation of technical fixes and platform-level SEO requirements</li></ul>Content Coordination<ul><li>Generate content briefs and requirements based on keyword gaps and search intent mapping</li><li>Coordinate with the Content team to ensure SEO requirements are integrated into the editorial calendar</li><li>Own on-page optimization: meta tags, internal linking architecture, content structure, heading hierarchy</li></ul>Agency Management<ul><li>Manage SEO agency relationship: brief, review deliverables, hold accountable to timelines and outcomes</li><li>Translate agency recommendations into actionable internal tasks with clear ownership</li><li>Evaluate agency performance and recommend continuation, scope changes, or replacement</li></ul>Analysis &amp; Insights<ul><li>Build and maintain SEO dashboards: traffic, rankings, CTR, indexed pages, backlink health</li><li>Generate weekly/monthly performance reports with clear insights and recommended actions</li><li>Conduct competitive SEO analysis identify gaps and opportunities vs. key menswear competitors</li><li>Connect SEO performance to business metrics: contribution to revenue, CAC impact, channel mix shift</li></ul>REQUIREMENTSMust Have<ul><li>2&ndash;5 years in SEO with at least 1 year in e-commerce (D2C or marketplace)</li><li>Demonstrated organic traffic growth show us the before/after with your contribution clearly defined</li><li>Proficiency with SEO tools: Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog</li><li>Strong grasp of technical SEO: site architecture, crawl optimization, schema, Core Web Vitals</li><li>Experience managing or coordinating with external SEO agencies</li><li>Ability to work independently take strategic direction and execute without daily oversight</li></ul>Strong Preference<ul><li>Experience with Shopify SEO understands platform constraints and workarounds</li><li>Experience with large-catalog SEO (1,000+ product pages)</li><li>Familiarity with fashion/apparel search behavior and seasonal keyword dynamics</li><li>Basic understanding of content production workflows &mdash; can write a brief that a writer can execute without back-and-forth.</li></ul>WHAT THIS ROLE IS NOT<ul><li>Not a content writer role you generate briefs and requirements, you don&rsquo;t write 2,000-word articles</li><li>Not a reporting-only role insights must lead to action, not just dashboards</li><li>Not an agency-dependent role you own the outcome regardless of what the agency delivers</li><li>Not a siloed function SEO and connects to CRM, Merchandising, and Performance Marketing</li></ul>Interested candidates can share cv at vbhuti@smgroup.work marking cc team.hiringdesk@gmail.com or call +91 8850220484Job Type: Full-timePay: ₹45,000.00 - ₹50,000.00 per monthBenefits:<ul><li>Provident Fund</li></ul>Application Question(s):<ul><li>What is your current ctc, expectation and notice period? *</li><li>Do you carry experience into Retail Brand?</li></ul>Work Location: In person

SEO Lead

Corecentrix Business Solution 

We&rsquo;re Hiring: Associate SEO Lead (On-site)Location: Johar Town, Lahore (On-site) Department: SEO / Digital Marketing Job Type: Full-timeRole PurposeDrive organic search performance and improve website visibility, traffic, and conversions through effective SEO strategies. Monitor team performance, support goal fulfilment, and collaborate with the Team Lead on continuous improvement planning.Key Responsibilities (KRAs)SEO Strategy &amp; Performance<ul><li>Conduct keyword research to identify high-value opportunities aligned with business goals</li><li>Analyse performance using tools like Google Analytics, Search Console, Ahrefs, and SEMrush</li><li>Optimise landing pages and websites to improve organic visibility and conversions</li><li>Perform competitive analysis and identify differentiation opportunities</li><li>Monitor search engine algorithm updates and industry trends</li><li>Create monthly client reports aligned with strategic targets</li></ul>Technical &amp; On-Page SEO<ul><li>Implement structured data (schema.org) to improve rich snippets and SERP visibility</li><li>Optimise for local SEO, citations, and geo-targeted content</li><li>Conduct A/B testing to improve engagement and conversion rates</li><li>Continuously refine SEO strategies based on performance data</li></ul>Off-Page SEO &amp; Authority Building<ul><li>Develop and execute link-building strategies with authoritative websites</li><li>Implement entity-based SEO to strengthen brand and topical authority</li></ul>AI-Driven Search Optimisation (Modern SEO)<ul><li>AEO (Answer Engine Optimisation): Optimise content for direct answers and AI-driven platforms</li><li>GEO (Generative Engine Optimisation): Optimise digital assets for AI generative engines</li><li>SGO (Search Generative Optimisation): Adapt strategies for AI-generated search summaries</li><li>AIO (AI Optimisation): Integrate AI tools into SEO workflows and ranking systems</li><li>VSO (Voice Search Optimisation): Optimize for conversational and voice-based queries</li></ul>Collaboration &amp; Leadership<ul><li>Collaborate with the Team Lead on improvement planning and goal tracking</li><li>Provide SEO guidance to internal teams for best-practice implementation</li><li>Support cross-functional teams (SEO, Quality &amp; Research)</li><li>Ensure consistent SEO practices across departments</li></ul>Required Competencies<ul><li>Technical SEO proficiency</li><li>Analytical thinking &amp; data analysis</li><li>Keyword research &amp; content optimisation</li><li>Link building &amp; off-page SEO</li><li>Reporting &amp; documentation</li><li>Communication &amp; collaboration</li><li>Leadership &amp; client management</li><li>UX optimisation</li><li>Strategic thinking &amp; problem-solving</li><li>Time management, creativity &amp; adaptability</li><li>Continuous learning mindset</li><li>E-commerce SEO knowledge</li><li>Social media integration (nice to have)</li></ul>Job Context<ul><li>Work Mode: On-site</li><li>Internal Collaboration: SEO Team, Quality &amp; Research Team</li><li>Travel: Not required</li></ul>Job Type: Full-timePay: From Rs70,000.00 per monthApplication Question(s):<ul><li>Are you willing to work on-site in the night shift from 7:00 PM to 4:00 AM? If not, you will not be shortlisted for this role.</li><li>Do you have at least 2 years of experience?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Work Location: In person

Associate SEO Lead

nineDots.io

<div>
 
 
 SEO Lead &ndash; Growth &amp; Performance
 
 
 <ul>
 <li>
 SEO-Led Demand &amp; Growth Ownership
 </li>
 </ul>
 
 
 
 
 A scaling, consumer-facing global platform is strengthening its growth engine and is hiring a Growth Lead to take full ownership of demand generation from Bahrain. This role exists to build predictable, high-intent demand at scale, with SEO as the core growth lever and performance marketing used deliberately to accelerate outcomes.
 
 
 
 
 
 
 This role is based in Bahrain and is open to Bahraini nationals only.
 
 
 
 
 
 
 
 The Role:
 
 
 
 This role owns the top of the funnel end to end. You are responsible for how demand is created, how markets are expanded, and how growth compounds over time.
 
 
 
 
 
 SEO is not a channel here. It is the foundation of long-term growth. Performance marketing exists to support and accelerate it, not replace it.
 
 
 
 
 
 You will operate as the central brain for growth, setting priorities, building systems, and making clear, data-backed decisions across organic, paid, and funnel quality.
 
 
 
 
 
 
 What You&rsquo;ll Be Doing:
 
 
 
 &bull; Owning the global SEO growth strategy across cities, countries, institutions, properties, and search-driven hub pages.
 
 
 &bull; Defining what pages must exist, where scale is required, and how coverage expands market by market.
 
 
 &bull; Building and maintaining the full keyword and demand universe across regions.
 
 
 &bull; Designing and owning programmatic SEO systems, including templates, frameworks, and expansion logic.
 
 
 &bull; Setting rules for internal linking, indexation, and depth of coverage to ensure scalable, systematic growth.
 
 
 &bull; Owning performance marketing strategy across search-led paid channels, including spend direction and landing page strategy.
 
 
 &bull; Managing and scaling performance execution via agencies and, over time, internal capability.
 
 
 &bull; Owning demand quality across the funnel, from traffic through to booking signals.
 
 
 &bull; Working closely with product and revenue leaders to improve landing pages, flows, and conversion efficiency.
 
 
 &bull; Owning growth dashboards and reporting, identifying what works, what wastes budget, and where to double down.
 
 
 &bull; Making fast, confident growth decisions backed by data, not vanity metrics.
 
 
 
 
 
 
 What You&rsquo;ll Need to Succeed:
 
 
 
 &bull; 6+ years&rsquo; experience in SEO-led or search-driven growth roles.
 
 
 &bull; Proven experience scaling SEO systematically across multiple markets.
 
 
 &bull; Strong understanding of performance marketing, particularly search-led paid channels.
 
 
 &bull; Experience owning growth outcomes, not just managing channels.
 
 
 &bull; Comfortable leading agencies and evolving teams as the function matures.
 
 
 &bull; Highly analytical, structured, and outcome-focused.
 
 
 &bull; Able to operate independently with founder-level ownership and accountability.
 
 
 
 
 
 
 What&rsquo;s in It for You:
 
 
 
 &bull; Full ownership of a global growth engine with SEO at its core.
 
 
 &bull; A senior role with real authority over strategy, priorities, and execution.
 
 
 &bull; The opportunity to build compounding growth systems, not short-term campaigns.
 
 
 &bull; Direct influence on demand quality, funnel health, and business outcomes.
 
 
 &bull; Bahrain-based role within a scaling international platform.
 
 
 
 
 
 
 Next Steps:
 
 
 
 If you are a Bahraini growth leader who believes SEO should be the foundation of scalable demand, and you want ownership rather than channel-level responsibility, this role is worth exploring. Apply or get in touch in confidence to learn more.
 
</div>

Peerbits Solution Pvt Ltd

Job DescriptionJob DetailsDesignation : Team Lead SEOLocation : AhmedabadReporting To : CEOKey Responsibilities:Digital Strategy Development:<ul><li>Develop and implement effective digital marketing strategies aligned with company goals and objectives.</li><li>Identify emerging trends, technologies, and opportunities to stay ahead in the digital landscape.</li></ul>Paid Advertising:<ul><li>Oversee and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media advertising) to maximize ROI.</li><li>Analyze campaign performance data to refine strategies and drive improvements.</li></ul>SEO and Content Strategy:<ul><li>Develop and execute SEO strategies to improve organic search rankings and drive targeted traffic.</li><li>Execute technical SEO best practices, including site speed optimization, mobile responsiveness, and XML sitemap creation.</li><li>Plan and Execute link-building efforts to increase the website's domain authority and enhance search rankings.</li><li>Collaborate with content teams to create high-quality, SEO-optimized content that aligns with marketing objectives.</li></ul>Email Marketing:<ul><li>Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.</li><li>Implement strategies to grow and engage the email subscriber base.</li></ul>Social Media Management:<ul><li>Manage and enhance the company's social media presence across multiple platforms.</li><li>Develop and execute social media campaigns to increase brand awareness and engagement.</li></ul>Data Analysis and Reporting:<ul><li>Utilize data analytics tools to track, measure, and report on key performance metrics.</li><li>Provide regular reports and insights to the management team to inform decision-making.</li></ul>Website Management:<ul><li>Oversee website performance and user experience, working with web development teams to implement improvements.</li><li>Ensure website content is up-to-date and aligns with marketing goals.</li></ul>Stay Updated on SEO Trends:<ul><li>Stay abreast of the latest SEO trends, algorithm updates, and industry best practices to continually improve strategies.</li></ul>Key Result Areas<ul><li>Effective Branding activities</li><li>Efficient ranking of website</li><li>Lead Generation Strategies in alignment with Business Plan across all geographies</li><li>Branding, Corporate Communication &amp; Social Media Management</li><li>Result Orientation</li></ul>Key Performance Indicators<ul><li>Effective Leads</li><li>Company Recognition as Brand</li></ul>Requirements:<ul><li>Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.</li><li>Proven experience in digital marketing, including successful management of digital campaigns.</li><li>In-depth knowledge of digital marketing channels, strategies, and tools.</li><li>Strong time management skills.</li><li>Analytical mindset with the ability to interpret data and make data-driven decisions.</li><li>Exceptional communication and presentation skills.</li><li>Proficiency in digital marketing software and analytics tools.</li><li>Creative thinking and problem-solving abilities.</li><li>Results-oriented and a commitment to achieving objectives.</li></ul>Desirable Skills<ul><li>Excellent Communications</li><li>Proactive &amp; Positive Attitude</li><li>Time Management</li><li>Multitasking</li><li>Project Management</li><li>Convincing &amp; Presentation skills</li></ul>Behavioral Characteristics<ul><li>Inspire, high energy, passionate, motivate others, and engage their commitment</li><li>Collaborative approach for Team Building</li><li>Cooperative, collaborative decision-making</li><li>Extroverted, warm, enthusiastic, empathetic</li><li>Go getter &amp; sense of business acquisition</li><li>Leadership based on ability to motivate others</li></ul>Job Type: Full-timePay: ₹60,000.00 - ₹70,000.00 per monthWork Location: In person

Pepper

<div>
 
 Growth Lead - SEO (Individual Contributor | India Market)
 
 
 
 Location / Time Zone:
 
 India &ndash; 10:30 AM to 7:30 PM IST
 
 
 
 Experience:
 
 8&ndash;12 years
 
 
 
 
 
 About Pepper
 
 
 
 
 
 Pepper is building a new category of content and SEO growth platform&mdash;where strategy, content, technology, automation, and AI come together to drive measurable business outcomes for our customers.
 
 
 
 
 
 Over the last five years, Pepper has built:
 
 <ul>
 <li>
 A network of
 
 150,000+ content creators
 
 , working with the top 5% talent
 </li>
 <li>
 A customer base of
 
 2,500+ global brands
 
 , including large enterprises and fast-scaling B2B companies
 </li>
 <li>
 A
 
 SaaS-enabled content marketing platform
 
 that powers content creation, workflow orchestration, and distribution at scale
 </li>
 </ul>
 
 
 
 
 Now, we're building an
 
 Agentic AI SEO Platform
 
 &mdash;one that automates execution on foundational SEO tasks, so we can drive scalable organic growth for our customers. This role sits at the heart of that evolution.
 
 
 
 
 
 The Opportunity
 
 
 
 
 
 We are looking for a
 
 Growth Lead - SEO
 
 to drive organic growth outcomes for Pepper's customers while helping shape how our AI platform scales SEO execution across our client portfolio.
 
 
 
 
 
 
 This is not a leadership role. This is an Individual Contributor role.
 
 
 
 
 
 
 We're not looking for someone who wants to:
 
 <ul>
 <li>
 Manage large teams
 </li>
 <li>
 Sit in strategy meetings all day
 </li>
 <li>
 "Guide" others while their own SEO skills rust
 </li>
 </ul>
 
 
 
 
 We're looking for someone who:
 
 <ul>
 <li>
 Still gets their hands dirty with data, every single day
 </li>
 <li>
 Has personally grown websites&mdash;not "overseen growth," but
 
 done it
 
 </li>
 <li>
 Sees AI automation as a multiplier for scaling client outcomes
 </li>
 <li>
 Wants to figure out what works across multiple customer websites when execution is handled by machines
 </li>
 </ul>
 
 
 
 
 You'll work directly on SEO systems for our customers, partner with product and AI teams, and shape how we operationalize SEO through technology&mdash;without managing a team.
 
 
 
 
 
 What You'll Do at Pepper
 
 
 
 
 
 1. Own Organic Growth for Pepper Customers (Hands-On)
 
 <ul>
 <li>
 Drive end-to-end SEO outcomes for customer websites&mdash;traffic, rankings, revenue impact
 </li>
 <li>
 Work across multiple customer accounts, identifying patterns and opportunities at scale
 </li>
 <li>
 Execute and iterate, not just strategize and delegate
 </li>
 <li>
 Be accountable for measurable client results you personally influence
 </li>
 </ul>
 
 2. Go Deep on Data &amp; Analytics (Across Customer Portfolio)
 
 <ul>
 <li>
 Live in Google Search Console, GA4, Ahrefs, Screaming Frog&mdash;across multiple client properties
 </li>
 <li>
 Analyze performance patterns across customer websites to identify scalable growth levers
 </li>
 <li>
 Turn raw data into actionable insights that drive client outcomes&mdash;not slide decks
 </li>
 </ul>
 
 3. Shape the Agentic AI SEO Platform for Customer Scale
 
 <ul>
 <li>
 Partner with Pepper's product, automation, and AI teams to define
 
 what
 
 gets automated and
 
 how
 
 across our customer base
 </li>
 <li>
 Identify which SEO workflows can scale through AI for multiple clients&mdash;and which require human judgment
 </li>
 <li>
 Test, break, and refine AI-assisted SEO execution on real customer websites
 </li>
 <li>
 Help build the system that makes SEO predictable and scalable for Pepper's entire customer portfolio
 </li>
 </ul>
 
 4. Execute Technical &amp; Content-Led SEO for Customers
 
 <ul>
 <li>
 Own technical SEO for client websites: crawling, indexation, site architecture, Core Web Vitals, migrations
 </li>
 <li>
 Drive content strategy through an SEO lens for customers: keyword research, topical authority, content gap analysis
 </li>
 <li>
 Implement programmatic and long-tail SEO strategies for client growth
 </li>
 <li>
 Push customer results beyond traffic metrics into commercial and revenue impact
 </li>
 </ul>
 
 5. Experiment Relentlessly (With Customer Outcomes in Mind)
 
 <ul>
 <li>
 A/B test titles, schema, content formats, internal linking structures across client sites
 </li>
 <li>
 Document what works. Kill what doesn't. Scale what succeeds across the customer base.
 </li>
 <li>
 Build playbooks that drive repeatable results for Pepper's customers
 </li>
 </ul>
 
 
 
 
 What We're Looking For
 
 
 
 
 
 Must-Haves
 
 <ul>
 <li>
 
 8&ndash;12 years of SEO experience
 
 , with demonstrable, measurable impact on organic growth
 </li>
 <li>
 
 Significant in-house or client-side experience
 
 &mdash;agency-only backgrounds are a harder fit; we need someone who's
 
 owned outcomes
 
 , not just delivered reports
 </li>
 <li>
 Proven track record of
 
 personally growing websites
 
 &mdash;bring the receipts
 </li>
 <li>
 Deep expertise in:
 </li>
 <li>
 Technical SEO (indexation, rendering, site speed, structured data, log file analysis)
 </li>
 <li>
 Content-led SEO (topical clusters, SERP analysis, content optimization)
 </li>
 <li>
 SEO analytics and measurement tied to business outcomes
 </li>
 <li>
 Expert-level proficiency with:
 </li>
 <li>
 GA4, Google Search Console, Ahrefs, SEMrush
 </li>
 <li>
 Screaming Frog, Clearscope (or similar)
 </li>
 <li>
 Comfortable with large datasets; SQL is a plus
 </li>
 </ul>
 
 
 
 
 What Will Set You Apart
 
 <ul>
 <li>
 Experience working with or building SEO platforms, automation, or AI-assisted workflows
 </li>
 <li>
 Comfort operating in ambiguity and zero-to-one environments
 </li>
 <li>
 Experience scaling SEO strategies across multiple client websites or brands
 </li>
 <li>
 Strong POV on where SEO is heading&mdash;and what execution looks like when AI handles the basics
 </li>
 <li>
 Bias toward action: "Let's test it" &gt; "Let's discuss it"
 </li>
 <li>
 
 IC by choice, not by circumstance
 
 &mdash;you want to stay hands-on because that's where you do your best work
 </li>
 </ul>
 
 
 
 
 Who This Role Is NOT For
 
 
 
 
 <ul>
 <li>
 Someone who wants to "move into leadership" and manage a team
 </li>
 <li>
 Someone whose best SEO work is behind them
 </li>
 <li>
 Someone who's great at SEO theory but hasn't personally executed in years
 </li>
 <li>
 Someone who thinks being an IC at 8&ndash;12 years is a step backward
 </li>
 </ul>
 
 
 
 
 How We Work
 
 
 
 
 
 This role operates in
 
 India Standard Time
 
 (10:30 AM &ndash; 7:30 PM IST).
 
 
 
 
 
 We value:
 
 <ul>
 <li>
 
 Ownership over hierarchy
 
 </li>
 <li>
 
 Outcomes over activity
 
 </li>
 <li>
 
 Clear thinking over SEO jargon
 
 </li>
 <li>
 
 Experimentation over playbook execution
 
 </li>
 </ul>
 
 
 
 
 Benefits at Pepper
 
 <ul>
 <li>
 Paid menstrual leave
 </li>
 <li>
 Comprehensive medical insurance
 </li>
 <li>
 COVID-19 insurance coverage
 </li>
 </ul>
 
 
 
 
 To Apply
 
 
 
 
 
 Skip the generic cover letter. Tell us:
 
 
 
 
 <ol>
 <li>
 
 One website you personally grew organically
 
 &mdash;what was the before, what was the after, and what did
 
 you
 
 do?
 </li>
 <li>
 
 One SEO experiment you ran
 
 that taught you something unexpected.
 </li>
 <li>
 
 Why IC?
 
 What makes you want to stay hands-on at this stage of your career?
 </li>
 </ol>
 
 
 
 
 
 If you're excited about driving organic growth for enterprise customers&mdash;powered by AI, automation, and deep analytical rigor&mdash;and you want to be the one doing the work, not managing people who do it, this is your seat at the table.
 
 
</div>

Growth Lead - SEO (India)

<div>
 
 Job Description
 
 
 
 
 Position Overview
 
 
 
 At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company&rsquo;s success. We are looking for an AI Search Technical SEO Lead within PNC's Marketing organization.
 
 
 Position Overview: Shaping the Future of Digital Discovery
 
 
 The landscape of information retrieval is undergoing a seismic shift. As users migrate from traditional keyword-based queries to conversational interactions with Large Language Models (LLMs), the definition of visibility is evolving. PNC Bank is seeking a forward-thinking AI Search Technical Lead to spearhead our adaptation to this new era. This pivotal role sits within the Digital Growth Marketing organization, positioned strategically adjacent to the SEO Content and SEO Strategy teams.
 
 
 In the rapidly emerging field of Generative Answer search, this position represents a unique opportunity to define how a major financial institution interacts with the next generation of search technologies. The successful candidate will be primarily focused on ensuring that PNC&rsquo;s web properties are structured, coded, and optimized for peak performance across two distinct ecosystems: traditional search engines like Google and Bing, and the emerging generative search engines including Gemini, ChatGPT, and Perplexity.
 
 
 This is not a traditional technical SEO role; it is a technical discipline focused on AEO (Answer Engine Optimization). We are looking for a practitioner who understands that the future of search requires more than just keywords&mdash;it requires a fundamental understanding of how machines parse, process, and retrieve data. You will bridge the gap between technical web development and digital marketing, utilizing a blend of data analysis, trending insights, and a "test and learn" aptitude to secure PNC&rsquo;s authority in the age of AI.
 
 
 
 The Evolution From SEO To AEO
 
 
 
 As the digital marketplace floods with AI SEO positions, PNC distinguishes this role by focusing heavily on technical infrastructure and entity authority. The transition to Generative Engine Optimization (GEO) or AEO means that our digital assets must be intelligible not just to humans, but to the complex algorithms driving LLMs.
 
 
 In this role, you will move beyond standard link-building and metadata optimization. You will focus on how PNC&rsquo;s digital footprint&mdash;from our main site to our insights blog to our branch and ATM listings &mdash;feeds into the knowledge graphs that power AI responses. This requires a deep understanding of how generative engines construct answers and a proactive approach to structuring data so it is cited as the primary source of truth.
 
 
 By joining the Digital Growth Marketing organization, you will play a critical architect role. You will ensure that when a user asks an AI agent about financial advice, banking products, or market insights, PNC provides the authoritative answer. This position demands a professional who can navigate the ambiguity of a nascent field while delivering concrete, measurable improvements in visibility.
 
 
 
 Key Responsibilities And Strategic Impact
 
 
 
 The AI Search Technical Lead will be responsible for a comprehensive scope of work that touches every aspect of our technical search strategy. You will be tasked with translating complex technical requirements into actionable marketing strategies.
 
 
 <ul>
 <li>
 Advanced AEO Platform Management
 
 
 </li>
 </ul>
 To succeed in modern AEO, one must master the tools that track visibility in a fragmentation search landscape. You will maintain and optimize tracking in core AEO platforms, specifically acting as the primary owner for Profound, Conductor, and Semrush. Your role goes beyond mere usage; you will collaborate with these platforms as consultant partners, pushing for feature enhancements that benefit PNC and utilizing their advanced capabilities to monitor our share of voice in AI-generated responses.
 
 
 <ul>
 <li>
 Technical Architecture and Schema Implementation
 
 
 </li>
 </ul>
 A critical component of this role involves creating and implementing Schema code across PNC.com and other PNC web properties. Structured data is the language of LLMs. You will design robust JSON-LD implementations that maximize visibility in Large Language Models (LLMs) by explicitly defining entities, relationships, and context for search crawlers. This ensures that our financial products, articles, and corporate information are machine-readable and primed for rich result inclusion.
 
 
 <ul>
 <li>
 Cross-Functional Collaboration for AI Visibility
 
 
 </li>
 </ul>
 AI visibility is not solely a technical challenge; it is a reputational one. You will collaborate closely with Affiliate and Content partners&mdash;including the SEO team, External Communications, and PR&mdash;to ensure content is deployed in optimal spaces for maximum AI visibility. This includes advising on off-page strategies that influence how LLMs associate the PNC brand with specific financial topics, ensuring our citations appear in the high-authority sources that feed training data.
 
 
 <ul>
 <li>
 Executive Reporting and Strategy
 
 
 </li>
 </ul>
 The impact of AI search is a high-priority topic for leadership. You will report and present progress on AI search visibility to executive stakeholders and partners. This requires the ability to distill complex technical concepts&mdash;such as token usage, retrieval-augmented generation (RAG) optimization, and semantic search&mdash;into clear business metrics that demonstrate ROI.
 
 
 <ul>
 <li>
 Continuous Improvement and Testing
 
 
 </li>
 </ul>
 The algorithms powering Gemini, ChatGPT, and Perplexity change rapidly. You will ensure ongoing collaboration with internal and external teams to drive continuous improvement in AI-driven search and content strategies. This involves setting up controlled experiments to test how different content structures affect citation rates in generative responses.
 
 
 
 Technical Qualifications And Required Expertise
 
 
 
 This is a technical leadership role. While it sits within marketing, the successful candidate must have 5+ years of experience in technical SEO and possess a strong understanding of technical SEO and web development. We are looking for someone who can look "under the hood" of a website to understand how its construction affects its discoverability.
 
 
 
 Core Technical Competencies
 
 
 
 <ul>
 <li>
 Web Development Fundamentals: Familiarity with basic web design and HTML, JavaScript, and CSS is essential. You must understand how these languages intersect to create&mdash;or hinder&mdash;the optimal discoverability of a website. You should be able to audit code for rendering issues that might prevent AI crawlers from accessing content.
 </li>
 <li>
 Data Analysis: The ability to analyze large datasets to identify trending topics and performance anomalies is critical. You must be comfortable with data visualization and interpretation to guide strategy.
 </li>
 <li>
 Test and Learn Aptitude: Given the nascent nature of AI search, there are no established playbooks. You must possess the curiosity and scientific rigor to formulate hypotheses, run tests, and operationalize the results.
 
 
 </li>
 </ul>
 Recommended Technology Familiarity
 
 
 To hit the ground running, candidates should have hands-on experience with the following enterprise-grade tools:
 
 
 <ul>
 <li>
 CMS Platforms: Experience with Adobe Experience Manager (AEM) or similar enterprise Content Management Systems is highly recommended, as you will need to understand the constraints and capabilities of our publishing environment.
 </li>
 <li>
 Technical Auditing: Proficiency with the ScreamingFrog SEO crawler to perform deep technical audits of site architecture and response codes.
 </li>
 <li>
 Search Intelligence: Expertise in Conductor Web Intelligence for enterprise-level visibility tracking.
 </li>
 <li>
 Performance Analytics: Deep knowledge of Google Search Console for search performance data, as well as Google or Adobe Analytics for user behavior tracking.
 </li>
 <li>
 Server-Side Analysis: Familiarity with Log File analysis tools to understand exactly how search and LLM bots are crawling the site, allowing you to optimize crawl budgets and identify accessibility barriers.
 
 
 </li>
 </ul>
 PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.
 
 
 PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
 
 
 
 Job Description
 
 
 
 <ul>
 <li>
 Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees.
 </li>
 <li>
 Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
 </li>
 <li>
 Determining the optimal analytic approach and supporting development, implementation and enhancements.
 </li>
 <li>
 Assists peers with guidance on analytic approaches related to more complex solutions.
 </li>
 <li>
 Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.
 </li>
 <li>
 Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.
 
 
 </li>
 </ul>
 PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
 
 
 <ul>
 <li>
 Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
 </li>
 <li>
 Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
 
 
 
 Preferred Skills
 
 
 
 Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning
 
 
 
 Competencies
 
 
 
 Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies
 
 
 
 Work Experience
 
 
 
 Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
 
 
 
 Education
 
 
 
 Bachelors
 
 
 
 Certifications
 
 
 
 No Required Certification(s)
 
 
 
 Licenses
 
 
 
 No Required License(s)
 
 
 
 Pay Transparency
 
 
 
 Base Salary: $65,000.00 &ndash; $161,000.00
 
 
 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.
 
 
 
 Application Window
 
 
 
 Generally, this opening is expected to be posted for two business days from 01/07/2026, although it may be longer with business discretion.
 
 
 
 Benefits
 
 
 
 PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
 
 
 In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
 
 
 To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.
 
 
 
 Disability Accommodations Statement
 
 
 
 If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include &ldquo;accommodation request&rdquo; in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
 
 
 At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
 
 
 
 Equal Employment Opportunity (EEO)
 
 
 
 PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
 
 
 This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
 
 
 
 California Residents
 
 
 
 Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
</div>

AI Search Technical SEO Lead (AEO / GEO)

Mattermost

<div><div><div>At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world&rsquo;s most critical teams.</div>
<div></div>
<div>We&rsquo;re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success.</div>
<div></div>
<div>To learn more, visit www.mattermost.com</div></div><div>

We are not hiring a traditional SEO specialist.

We are hiring an AI-native digital operator who treats AI as infrastructure &mdash; not novelty &mdash; and owns the website as a performance engine.

If you casually experiment with AI, this is not the role. 
If you design AI workflows, build automations, and continuously optimize digital systems, keep reading.
<h2 class="jobSectionHeader">
The Role</h2>

You will own Mattermost.com from a digital performance perspective.

This is a hands-on builder role. You execute daily while continuously improving the system behind the execution.

You will:
<ul>
<li>Build and maintain pages in WordPress
</li>
<li>Launch landing pages quickly and efficiently
</li>
<li>Continuously optimize SEO and search visibility
</li>
<li>Automate repeatable workflows
</li>
<li>Design AI-assisted systems that reduce manual effort
</li>
<li>Treat the website as a growth engine, not a brochure
</li>
</ul><h2 class="jobSectionHeader">Core Responsibilities</h2>
<h3 class="jobSectionHeader">1. WordPress Ownership (Required)</h3>
<ul>
<li>Build and update landing pages, blog posts, campaign assets, and conversion flows in WordPress
</li>
<li>Maintain template consistency, schema integrity, tagging structure, and UX standards
</li>
<li>QA releases for speed, mobile readiness, accessibility, and conversion logic
</li>
<li>Collaborate with design and engineering while confidently building within templates independently
</li>
<li>Troubleshoot HTML/CSS issues without hand-holding
</li>
<li>Deep WordPress proficiency is non-negotiable.
</li>
</ul><h3 class="jobSectionHeader">2. AI-Native SEO &amp; Automation</h3>

You will architect workflows &mdash; not simply &ldquo;use AI.&rdquo;

Examples of expected ownership:
<ul>
<li>AI-assisted keyword clustering and competitive research
</li>
<li>Structured prompt frameworks for content briefs and optimization
</li>
<li>Automated SEO audits
</li>
<li>AI-assisted schema and metadata generation
</li>
<li>Workflow automation using tools like n8n, Zapier, Make, APIs, or similar
</li>
<li>AI-driven analysis of CRO tests and search performance
</li>
<li>Integration of AI tools into repeatable systems
</li>
</ul>You should be able to clearly articulate:
<ul>
<li>The AI tools you actively use
</li>
<li>The workflows you&rsquo;ve built
</li>
<li>The automations you&rsquo;ve shipped
</li>
<li>How AI improved speed, quality, or measurable performance
</li>
</ul>We expect experimentation, iteration, and systems thinking.
<h3 class="jobSectionHeader">
3. CRO, UX &amp; Conversion Systems</h3>
<ul>
<li>Own optimization of demo flows, navigation, and campaign landing pages
</li>
<li>Use analytics and AI to identify friction and drop-offs
</li>
<li>Design and test experiments continuously
</li>
<li>Partner with demand generation and performance marketing teams to ensure conversion efficiency
</li>
</ul><h3 class="jobSectionHeader">4. Analytics &amp; Digital Infrastructure</h3>
<ul>
<li>Ensure tagging accuracy in GA4 and GTM
</li>
<li>Maintain and improve reporting workflows (Looker Studio or similar)
</li>
<li>Automate reporting and insight generation where possible
</li>
<li>Partner across Salesforce, Pardot, 6sense, and related systems to ensure digital continuity
</li>
</ul>You think in systems &mdash; not one-off fixes.
<h2 class="jobSectionHeader">
Required Qualifications</h2>
<ul>
<li>3&ndash;6 years of B2B SaaS experience in SEO, digital growth, or web operations
</li>
<li>Deep WordPress proficiency (required)
</li>
<li>Strong technical SEO expertise (schema, internal linking, crawl logic, indexing)
</li>
<li>Hands-on GA4 and GTM experience
</li>
<li>Demonstrated use of AI tools beyond basic experimentation
</li>
<li>Experience building automation workflows (n8n, Zapier, Make, APIs, etc.)
</li>
<li>Proven measurable SEO, GEO, AEO, or conversion growth impact
</li>
<li>This role may require the candidate to obtain and maintain a U.S. security clearance in the future.
 
As such, applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance.
</li>
</ul><h2 class="jobSectionHeader">What Will Make You Stand Out</h2>
<ul>
<li>You&rsquo;ve built repeatable AI workflows
</li>
<li>You understand structured prompting and prompt iteration
</li>
<li>You proactively research and test emerging tools
</li>
<li>You continuously optimize your own processes
</li>
<li>You show intellectual curiosity and strong ownership
</li>
<li>You are deeply committed to mastering AI-driven digital execution
</li>
</ul><h2 class="jobSectionHeader">What This Role Is Not</h2>
<ul>
<li>Not purely content writing
</li>
<li>Not agency coordination
</li>
<li>Not light-touch SEO support
</li>
<li>Not surface-level AI usage
</li>
</ul>This is a builder role.

If you believe AI is a daily operating system &mdash; not a trend &mdash; and you want to build digital infrastructure that powers mission-critical organizations, we&rsquo;d love to meet you.

Why Mattermost
 
We&rsquo;re on a mission to transform how teams work securely and efficiently. We value innovation, speed, and curiosity, and you&rsquo;ll be empowered to explore AI-driven approaches that define the future of digital marketing.

Mattermost takes a market-based approach to pay, and compensation may vary depending on your location in Canada. The successful candidate&rsquo;s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.</div><div><div> 
Posting Range
$95,000 - $120,000 USD</div></div><div><div>
Mattermost is an EEO Employer, we are a remote-first, open-source company.</div>
<div></div>
<div>We are continually working to expand our hiring in more countries and regions, ensuring compliance with local laws and regulations, which takes time.</div>
<div></div>
<div>Mattermost values your unique perspective&mdash;we welcome all applicants. We encourage individuals from all backgrounds to apply and are committed to assessing candidates based on their skills and qualifications. We do not tolerate discrimination against staff or applicants based on race, religion, national origin, age, disability, pregnancy status, veteran status, or other personal characteristics.</div>
<div></div>
<div>If you require accommodations during the interview process, please let us know&mdash;we&rsquo;re happy to assist.</div></div></div>

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