Client Strategy & Growth Lead
- Maidenhead, United Kingdom
Posted 7 days ago
About the role
Client Strategy & Growth Lead
About the role
We’re a B2B marketing and demand generation agency helping ambitious technology and B2B businesses turn positioning, marketing and demand generation into measurable pipeline and growth.
We’re looking for a Client Strategy & Growth Lead who can become the strategic brain and senior client lead across our accounts.
This isn’t a traditional Account Manager role.
We’re not looking for someone whose job is simply to manage timelines, take briefs and send emails.
We need someone who can sit in front of a B2B client, understand their commercial objectives, challenge their thinking, identify what isn’t working and confidently recommend what we should do next.
You’ll own the client relationship and strategic direction, working with our Demand Generation & Growth Manager and specialist team to turn strategy into campaigns and measurable outcomes.
What you’ll own
Client strategy
- Develop and maintain clear growth and demand-generation strategies for clients
- Understand each client’s business model, ICP, proposition, competitive environment and commercial objectives
- Translate business objectives into practical marketing and demand-generation priorities
- Identify gaps and opportunities rather than simply executing client requests
- Lead quarterly and regular strategic reviews with clients
- Challenge assumptions and bring new ideas to the table
Client relationships
- Become the senior day-to-day strategic contact for a portfolio of B2B clients
- Build trusted relationships with founders, CEOs, CMOs and senior marketing teams
- Lead client meetings and confidently present recommendations
- Manage expectations and proactively identify risks
- Own client satisfaction and retention
- Identify opportunities to expand the relationship where there is a genuine commercial need
Campaign leadership
- Turn strategy into clear campaign briefs and priorities
- Work closely with the Demand Generation & Growth Manager and specialist team
- Ensure campaigns remain connected to commercial objectives
- Review performance and decide what should change
- Ensure the quality of strategic thinking and client output remains high
- Bring together specialists across PPC, SEO/AEO, content, design, web and outbound where appropriate
Commercial growth
- Identify opportunities to increase client value and revenue
- Support proposals and new business pitches where your strategic expertise adds value
- Help develop repeatable propositions, campaigns and approaches that can be used across the agency
- Contribute to the agency’s own positioning and growth
What we’re looking for
You’ll probably have 6–10+ years of B2B marketing, demand generation, growth, strategy or agency experience.
We’re looking for someone who:
- Thinks commercially, not just tactically
- Understands how marketing contributes to pipeline and revenue
- Is comfortable talking to senior B2B decision-makers
- Can turn a vague business problem into a clear marketing strategy
- Isn’t afraid to challenge a client when something doesn’t make sense
- Can look at campaign results and determine what needs to change
- Understands B2B demand generation, positioning, content, digital and outbound
- Can manage multiple clients without becoming reactive
- Has excellent written and verbal communication skills
- Is comfortable using AI to improve research, thinking and execution
- Takes ownership and doesn’t wait to be told what to do
Your KPIs
You’ll be accountable for:
- Client retention
- Client satisfaction
- Client growth/expansion
- Strategic quality
- Campaign performance
- Delivery quality
- Client review cadence
- Gross margin across your accounts
- Timely identification and resolution of account risks
Why join us?
You’ll have significant autonomy and the opportunity to become a key part of a growing specialist B2B marketing agency.
We’re building a business where great strategy is connected directly to great execution not strategy decks that disappear into a drawer.
You’ll have access to a specialist team across demand generation, PPC, SEO/AEO, content, design, web and outbound, while having genuine influence over how we work and where the business goes.
This is an opportunity for someone who wants to own outcomes, not just manage accounts.
Pay: £50,000.00-£55,000.00 per year
Benefits:
- Company pension
- Flexitime
- On-site parking
- Work from home
Work Location: Hybrid remote in Maidenhead