paid acquisition manager

Switch Communications

Position: Digital Marketing SpecialistKey Responsibilities:<ul><li>Plan, execute, and optimize paid acquisition campaigns on Google Display Network (GDN), Meta Platforms, TikTok.</li><li>Drive subscriber growth and monetization for Digital Apps in Pakistan and globally.</li><li>Manage and scale telco subscription campaigns, conversion-focused, and app monetization campaigns.</li><li>Monitor and improve core KPIs: CPA, CPI, subscription conversion rates, and in-app revenue metrics.</li><li>Conduct A/B testing on landing pages, app flows, and subscription journeys to reduce drop-offs and improve conversion rates.</li><li>Analyze user funnels to identify bottlenecks and growth opportunities across web and app.</li><li>Handle tracking and attribution via GA4, Firebase, Meta Pixel, TikTok Pixel, and Google Tag Manager.</li><li>Collaborate with internal teams (content, UGC, design) to ensure seamless and timely campaign execution.</li></ul>Qualifications &amp; Skills:<ul><li>2&ndash;4 years of hands-on performance marketing experience with proven exposure to telco subscription campaigns.</li><li>Demonstrated experience in app monetization strategies.</li><li>Bachelor&rsquo;s degree in marketing or a related field.</li><li>Strong experience running conversion, sales, and awareness focused campaigns across Google, Meta, TikTok.</li><li>Solid grip on analytics, A/B testing, and performance tracking tools.</li><li>Experience managing budgets up to $30K/month while maintaining strong ROAS.</li><li>Strong understanding of subscription funnels, monetization strategies, user acquisition, and retention dynamics.</li></ul>Benefits:<ul><li>Market-competitive salary.</li><li>EOBI &amp; Provident Fund.</li><li>Annual increments.</li><li>OPD, IPD &amp; entitled leaves.</li></ul>Location: Onsite | IslamabadTo apply: Send your resume to mahnoor.sayed@switch.com.pk with the subject line &quot;Digital Marketing Specialist&quot;.Job Type: Full-timePay: Rs130,000.00 - Rs180,000.00 per monthExperience:<ul><li>campaign management &amp; app installs: 2 years (Required)</li></ul>Work Location: In person

Digital Marketing Specialist

Perfected Claims

<div>About Perfected
When corporations cause harm, someone has to answer for it. At Perfected, we guide people through complex legal journeys with one clear goal: to hold corporations accountable and help communities reclaim their power.
We start with people&mdash;their stories, their pain, their hope&mdash;and we stand with them every step of the way. Our work is rooted in transparency, empathy, and advocacy. Every message, every design, and every interaction is built to help individuals understand their rights, feel supported, and take action with confidence. We partner with law firms across the country to bring clarity to chaos, amplify community voices, and create human-centered experiences that make justice feel within reach. 
Location Note
This role is available in-person at the company's office in St. Thomas, USVI; or, as a remote-based position. All remote work must be performed in a state or territory in which Perfected Claims LLC or Strategic Campaign Sourcing LLC is registered to do business (AL, CA, CO, FL, GA, HI, IL, KY, LA, MA, ME, MI, NV, NJ, NY, NC, OH, PA, SC, TN, TX, VI, VA, WI). 
About the Role
The Performance Marketing Manager leads the paid acquisition engine that drives awareness, education, and qualified lead generation for Perfected.
In this role, you will design and operate paid marketing programs that reach individuals affected by corporate negligence and connect them with trusted pathways to pursue legal support and accountability. Your work will ensure the right audiences are reached with clear, responsible messaging that informs, educates, and converts individuals seeking justice.
You own paid media end-to-end, including campaign setup, targeting strategies, budgets, scheduling, and optimization across key placements and channels. You are both analytical and entrepreneurial&mdash;someone who thrives in campaign execution, enjoys testing and iteration, and can translate performance insights into clear recommendations that improve acquisition efficiency and scale impact. 
What You&rsquo;ll Do
Paid Campaign Strategy &amp; Execution<ul><li>
Lead the strategy, planning, and execution of paid acquisition campaigns for mass tort initiatives across key channels including Meta, Google, YouTube, programmatic platforms, and emerging digital opportunities.</li><li>
Develop scalable campaign frameworks that enable rapid launch, testing, and optimization of new mass tort initiatives while maintaining flexibility to support highly targeted and niche audience strategies.</li><li>
Design sophisticated audience targeting approaches that identify and reach individuals within defined and often narrow mass tort populations.</li><li>
Own campaign setup and execution including targeting, bidding strategies, scheduling, and budget allocation.</li></ul>
Performance Optimization &amp; Experimentation<ul><li>
Monitor live campaign performance and make real-time adjustments to targeting, creative, bidding, and budgets to maximize lead quality and acquisition efficiency.</li><li>
Analyze core acquisition metrics including cost per acquisition, conversion rate, and lead quality to inform optimization decisions.</li><li>
Lead structured experimentation across messaging, creative, audience segments, and landing page experiences to continuously improve performance.</li><li>
Translate campaign performance into clear, actionable insights that improve ongoing and future initiatives.</li></ul>
Landing Page Direction &amp; Collaboration<ul><li>
Define conversion goals, audience intent, and messaging priorities for campaign landing pages based on acquisition objectives.</li><li>
Partner closely with creative, copy, and product teams to ensure landing page experiences align with campaign goals and user expectations.</li><li>
Propose and prioritize landing page tests based on campaign performance insights and audience behavior.</li></ul>
Scaling &amp; Systems<ul><li>
Build repeatable systems and playbooks for campaign setup, management, and optimization to enable efficient scaling.</li><li>
Stay current on platform changes, emerging channels, and best practices to continuously improve performance and support marketing team education.</li><li>
Collaborate cross-functionally to ensure campaigns align with organizational growth and priority initiatives.</li><li>
Contribute to building a scalable growth marketing engine by identifying tools, systems, and potential team capabilities that will support ongoing expansion.</li></ul> 
What You Bring<ul><li>
5&ndash;8 years of experience in performance marketing, paid media, or digital acquisition roles.</li><li>
Strong experience managing paid campaigns across platforms such as Meta, Google Ads, YouTube, and programmatic platforms.</li><li>
Proven ability to manage paid media budgets, audience targeting, bidding strategies, and ongoing campaign optimization.</li><li>
Deep understanding of marketing analytics, performance dashboards, and conversion tracking (Google Analytics, Looker, or similar tools) to drive data-informed decision making.</li><li>
Experience developing and optimizing landing pages and conversion funnels, with familiarity working across CRM systems and lead pipelines.</li><li>
Strong analytical thinking and the ability to translate complex performance data into clear insights and actionable recommendations.</li><li>
Experience operating in fast-paced, growth-oriented environments.</li><li>
Experience in high-intent lead generation environments such as legal services, healthcare, financial services, or similar industries is a plus.</li></ul> 
Core Attributes<ul><li>
Driven Self-Starter: You don&rsquo;t wait for permission to move things forward. You take ownership of execution and outcomes, are comfortable operating with autonomy, building systems where they don&rsquo;t yet exist, and bringing clarity to early-stage environments.</li><li>
Analytical Thinker: You know the best decisions come from understanding the data. You enjoy digging into performance insights, asking the right questions, and uncovering what&rsquo;s truly driving results.</li><li>
Curious Experimenter: You are energized by testing, learning, and refining. Trying new ideas, exploring emerging channels, and continuously refining what works is your autopilot.</li><li>
Collaborative Partner: You believe the best work happens when diverse perspectives are included, and you take pride in being a supportive, ego-free collaborator who can take action on feedback from multiple angles.</li><li>
Mission Driven: You connect deeply to the mission of helping people seek justice, and you&rsquo;re motivated by seeing that purpose reflected in strong marketing results and real-world impact.</li></ul> 
Physical Requirements<ul><li>
Frequent need for oral, written, and auditory communication.</li><li>
Ability to sit for long periods of time.</li><li>
Prolonged periods working on a computer.</li><li>
Frequent repetitive hand and wrist motions.</li><li>
Excellent near vision to see details on a computer screen, including color differentiation.</li><li>
Ability to work in a fast paced and sometimes stressful services environment.</li><li>
Occasional need for travel.</li></ul> 
Benefits at a Glance<ul><li>
Time Off: PTO (15 days, earned on an accrual basis; increases at 3rd and 5th anniversary), sick leave (10 days, earned on an accrual basis), paid holidays (14) and floating holidays (2 days).</li><li>
Health &amp; Wellness: Comprehensive medical, dental, and vision coverage.</li><li>
Flexible Spending &amp; Savings: FSA and HSA options to help manage healthcare costs.</li><li>
Protection &amp; Security: Short- and long-term disability and basic life insurance.</li><li>
Future Planning: 401(k) retirement plan with a 5% company match.</li><li>
Work-Life Support: Employee Assistance Program (EAP) through SupportLinc to provide confidential counseling and other wellbeing resources.</li></ul> 
Salary: $90,000 - $120,000 per year 
This position summary should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions, and perform any other related duties as may be required. Strategic Campaign Sourcing LLC has the right to revise this position description at any time.
Strategic Campaign Sourcing LLC is an equal opportunity employer.
If you need an accommodation during the application process due to a disability, you may call us at 340-423-7199 and ask for Human Resources; however, please note that we only accept accommodation requests at this number. We do not accept applications or questions about the status of an application by phone.
7vnZcTHd5k</div>

Performance Marketing Manager

DermStreet LLC

Title: Paid Media Manager, Ecommerce (Google, Meta &amp; Similar Channels)Company: DermStreetLocation: RemoteType: Full-timeAbout DermStreetDermStreet is an e-commerce company focused on helping customers discover and purchase premium skincare and beauty products online. We are building a performance-driven growth engine and view paid media as a major lever for scaling revenue efficiently.About the RoleWe are hiring a hands-on Paid Media Manager to lead paid acquisition for DermStreet across Google, Meta &amp; similar channels. This is a performance-driven ecommerce role for someone who knows how to scale revenue, protect ROAS, and turn data into action.You will own strategy, execution, optimization, budget allocation, testing, reporting, and creative direction based on performance data. This is not a role for someone who only manages agencies or reports on results. We are looking for someone who can work directly in-platform and drive growth.Our primary focus is growing revenue while maintaining strong ROAS.Responsibilities<ul><li>Own paid acquisition strategy and execution across Google Ads, Meta Ads, and similar performance channels</li><li>Plan, launch, manage, and optimize campaigns focused on ecommerce growth, revenue, and ROAS</li><li>Manage spend, pacing, and budget allocation across campaigns, products, audiences, and funnels</li><li>Build and refine campaign structures across:</li><li>Google Search, Shopping, Performance Max, Demand Gen</li><li>Meta Facebook / Instagram campaigns</li><li>Additional growth channels as relevant</li><li>Monitor account performance daily and make hands-on optimizations to improve efficiency and scale</li><li>Develop and manage testing across audiences, creatives, offers, landing pages, and campaign structure</li><li>Lead the creative strategy process based on performance, including identifying winning hooks, briefing new concepts, and driving iteration</li><li>Partner on sourcing and testing UGC-style creative when relevant</li><li>Analyze performance and present clear insights, recommendations, and next steps</li><li>Help improve attribution, tracking, and reporting so decisions are based on reliable data</li><li>Identify opportunities to unlock growth without sacrificing efficiency</li></ul>Requirements<ul><li>Strong hands-on experience managing Google Ads and Meta Ads for ecommerce brands</li><li>Must have personally managed at least:</li><li>$1M+ in annual spend on Google Ads</li><li>$1M+ in annual spend on Meta Ads</li><li>Proven track record of growing ecommerce revenue while maintaining strong ROAS</li><li>Deep experience with campaign setup, optimization, bidding, audience strategy, creative testing, and scaling</li><li>Strong analytical skills and ability to turn data into action</li><li>Comfortable owning performance and making budget decisions</li><li>Strong communicator who can clearly explain what is working, what is not, and what should happen next</li><li>Highly organized, proactive, and detail-oriented</li></ul>Nice to Have<ul><li>Agency experience, especially managing multiple accounts or large ecommerce budgets</li><li>Experience with Microsoft Ads / Bing</li><li>Experience with AppLovin / Axon</li><li>Experience sourcing, briefing, or managing UGC</li><li>Familiarity with attribution, GA4, and conversion tracking best practices</li></ul>Compensation U.S.-based candidates: $110,000&ndash;$130,000 annually, depending on experienceScreening Questions<ul><li>Have you personally managed at least $1M annually on Google Ads?</li><li>Have you personally managed at least $1M annually on Meta Ads?</li><li>How many years of hands-on ecommerce paid media experience do you have?</li><li>Do you have agency experience? If yes, briefly describe it.</li></ul>Pay: $110,000.00 - $130,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Application Question(s):<ul><li>Have you personally managed at least $1M annually on Google Ads?</li></ul><ul><li>Have you personally managed at least $1M annually on Meta Ads?</li></ul><ul><li>How many years of hands-on ecommerce paid media experience do you have?</li><li>Do you have agency experience? If yes, briefly describe it.</li></ul>Work Location: Remote

Paid Media Manager, Ecommerce (Google, Meta & Similar Channels)

LOX CLUB

Lox Club is looking for a Creative Growth Lead to own and scale our acquisition channels. This is a creative-led growth role where you&rsquo;ll be writing copy, briefing ads, launching campaigns, and managing creators directly.You will drive paid acquisition, organic content, and brand partnerships with direct accountability for CAC and performance. We&rsquo;re looking for someone equally comfortable scripting 20 ad concepts and analyzing performance data.Key ResponsibilitiesCreative Strategy &amp; Execution<ul><li>Own the end-to-end creative pipeline, from ideation to launch to analysis.</li><li>Continuously identify winning hooks, formats, and angles, and iterate quickly.</li><li>Script and brief a high volume of new ad concepts per week.</li><li>Operate an efficient feedback loop.</li></ul>Performance Management<ul><li>Direct accountability for CAC, ROAS, and scaling spend velocity.</li><li>Manage and optimize paid acquisition (Meta-first), including spend, performance, and scaling.</li><li>Balance creative intuition with performance data to drive decisions.</li></ul>Copywriting<ul><li>Write high-converting hooks, captions, scripts, and ad copy.</li><li>Continuously refine messaging based on performance insights.</li></ul>Production Management<ul><li>Manage and direct creative output across a team of editors, UGC creators, and freelancers.</li><li>Ensure high velocity, strong quality, and consistent output.</li></ul>Organic Social<ul><li>Manage organic social.</li><li>Scale organic winners through paid campaigns.</li></ul>Partnerships &amp; Content<ul><li>Identify and execute partnerships that drive both acquisition and content.</li><li>Source creators and influencers for organic and paid campaigns.</li></ul>Lifecycle &amp; Retention<ul><li>Own and optimize lifecycle touch points (email, SMS, onboarding flows) to improve conversion and retention.</li></ul>Qualifications<ul><li>2-5 years in performance marketing, creative strategy, or a hybrid role.</li><li>High agency - ownership mindset, scrappiness, and speed.</li><li>Strong creative instincts and taste - you know what feels native, compelling, and right for Lox.</li><li>Experience running or contributing to paid social (Meta preferred).</li><li>You&rsquo;ve made ads, not just managed them.</li><li>Deep understanding of TikTok and Instagram content dynamics.</li><li>Strong copywriting.</li><li>Comfortable managing creators, editors, and freelancers.</li><li>Ability to balance creative thinking with performance data.</li><li>Experience at a consumer app or DTC brand preferred.</li><li>Experience scaling paid ad spend preferred.</li></ul>Why Lox Club<ul><li>Opportunity to be an integral part of an innovative company.</li><li>Lead a talented team and make a direct impact on people's lives.</li><li>Competitive salary and benefits package.</li><li>Fun team activities and trips.</li><li>Opportunities for professional growth and advancement.</li></ul>We celebrate inclusion and are committed to equal opportunity employment. Qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability, or any other protected category.To apply, please submit this form: https://forms.gle/z52FmnMZcUvrPnzS9Pay: From $85,000.00 per yearBenefits:<ul><li>Flexible schedule</li><li>Health insurance</li><li>Paid time off</li></ul>Work Location: Remote

Creative Growth Lead

Ruby Labs

<div><h1 class="jobSectionHeader">About us</h1>
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/<h1 class="jobSectionHeader">
About the role</h1>
We are looking for a Head of User Acquisition to take full ownership of execution quality, operational processes, and performance delivery within the User Acquisition Department.
This is a hands-on leadership role, you will manage a team of 3&ndash;6 User Acquisition Managers across different seniority levels and will be fully accountable for the team&rsquo;s KPIs, execution discipline, ROI, and results.
You are expected to build strong operational processes, maintain high execution quality, and actively participate in performance management. This role requires deep hands-on expertise - not theoretical leadership.
This is a high-impact, high-responsibility role. Results, efficiency, and ROI are the primary measures of success.<h1 class="jobSectionHeader">
Key Responsibilities</h1><ul><li>
Team Leadership &amp; Development 
Lead, mentor, and develop a team of User Acquisition Managers. Ensure continuous growth in knowledge, execution quality, and performance across the team.</li><li>
Hands-On Performance Management 
Stay deeply involved in daily operations. Be able to step into ad accounts at any moment to diagnose issues, optimize performance, launch campaigns, and demonstrate best practices.</li><li>
Budget Ownership at Scale 
Manage and oversee $1M+ monthly advertising budgets across all networks, ensuring disciplined spend allocation, controlled scaling, and performance stability.</li><li>
Facebook as a Core Channel 
Be exceptionally strong in Facebook Ads or Google Ads, taking full responsibility for Facebook Ads as the primary acquisition channel.</li><li>
Analytics, Insights &amp; Data-Driven Decisions 
Work deeply with performance data and analytics to identify insights, inefficiencies, and growth opportunities. Collaborate closely with the Analytics team to stay continuously informed about funnel performance, attribution, cohort behavior, and overall acquisition efficiency.</li><li>
Process &amp; Reporting Setup 
Build, document, and enforce clear UA processes, reporting standards, and performance review cadences. Ensure transparency and full control over daily, weekly, and monthly results.</li><li>
Creative Ideation Process 
Build and manage a structured process for sourcing, testing, and iterating creative ideas. Work closely with Creative Managers to continuously identify and scale top-performing creatives.</li><li>
Operational Excellence 
Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring.</li><li>
KPI Ownership 
Take full responsibility for team KPIs, including efficiency and ROI metrics. Results and outcomes are the primary measure of success.</li></ul><h1 class="jobSectionHeader">
Qualifications</h1><ul><li>
Senior User Acquisition professional with leadership experience.</li><li>
Proven hands-on management of $1M+ monthly advertising budgets.</li><li>
Deep, practical expertise in Facebook Ads or Google Ads, with ownership of Facebook Ads as the primary acquisition channel.</li><li>
Proven experience managing multiple paid acquisition sources beyond Facebook and Google is a strong plus.</li><li>
Strong analytical mindset with the ability to work deeply with data to extract insights.</li><li>
Experience collaborating closely with Analytics teams to guide decision-making.</li><li>
Focused on high-ROI, efficient scaling, not just spend growth.</li><li>
Comfortable working directly inside ad accounts, not only at the reporting level.</li><li>
Experienced in training, coaching, and developing UA teams.</li><li>
Structured, disciplined, and highly accountable.</li><li>
Able to operate effectively in a fast-paced, high-pressure environment.</li><li>
Clear, direct communicator focused on results.</li></ul><h1 class="jobSectionHeader">
Location</h1>
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately &plusmn; 4 hours of CET. This ensures optimal collaboration and communication during working hours.<h1 class="jobSectionHeader">
Benefits</h1>
Discover the perks of being part of our vibrant team! We offer:<ul><li>
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
</li><li>Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
</li><li>Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
</li><li>Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
</li><li>Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0</li></ul>
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!<h1 class="jobSectionHeader">
Interview Process</h1>
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:<ul><li>
Recruiter Screening (40 minutes)</li><li>
Technical Interview (60 minutes)</li><li>
Final Interview (60 minutes)</li></ul><h1 class="jobSectionHeader">
Life at Ruby Labs</h1>
At Ruby Labs, we move fast, aim high, and expect the same from our team. We&rsquo;re not here to play small&mdash;we&rsquo;re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you&rsquo;re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more&mdash;more responsibility, more growth, and more success.
#LI-Remote</div>

Head of User Acquisition

CrecenTech

We&rsquo;re hiring a high-impact AI-Native Growth Marketer to lead end-to-end growth across three fast-scaling brands: CrenceTech (IT Services), StaffViz (B2B SaaS), and StreamlineHCI (Healthcare Solutions).This is not a traditional marketing role. We&rsquo;re looking for someone who operates AI-first by default&mdash;building systems, automations, and scalable growth engines powered by AI.You will own lead generation, paid acquisition, organic growth, and go-to-market execution, using AI to maximize output, efficiency, and results.What You&rsquo;ll Do1. Own End-to-End Growth Strategy<ul><li>Design and execute AI-powered go-to-market (GTM) strategies</li><li>Build ICPs, personas, and messaging using AI tools</li><li>Launch campaigns across multiple markets and industries</li></ul>2. Drive Paid Lead Generation<ul><li>Manage campaigns across:</li><li>LinkedIn Ads</li><li>Google Ads (Search &amp; Performance Max)</li><li>YouTube Ads</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Continuously optimize CPL, ROAS, and conversion rates</li><li>Use AI to generate, test, and scale ad creatives and copy</li></ul>3. Build AI-Driven Organic Growth Engine<ul><li>Develop SEO strategy using AI tools (Surfer, Ahrefs, etc.)</li><li>Create scalable content systems (not just individual pieces)</li><li>Automate content production, publishing, and optimization</li></ul>4. Lead AI-Powered Outbound &amp; Lead Gen<ul><li>Build outbound pipelines using tools like Apollo, Clay, Lemlist</li><li>Create hyper-personalized email &amp; LinkedIn outreach at scale</li><li>Implement AI-based lead scoring and enrichment</li></ul>5. Automate Everything Possible<ul><li>Design workflows using Make, Zapier, or n8n</li><li>Reduce manual effort through AI agents and automation pipelines</li><li>Build systems that scale with minimal human input</li></ul>6. Analyze &amp; Optimize Performance<ul><li>Track full-funnel metrics using GA4, Search Console, CRM dashboards</li><li>Continuously improve performance using data and AI insights</li></ul>Must-Have: AI-First MindsetThis role is strictly for candidates who actively use AI in their daily work.You should be able to demonstrate:<ul><li>AI-driven GTM planning</li><li>Automated marketing workflows</li><li>AI-generated content and campaigns</li><li>Scalable systems (not manual execution)</li></ul>Tools &amp; Tech StackAI &amp; LLMs: ChatGPT, Claude, Gemini, Perplexity Automation: Make, Zapier, n8n Paid Ads: LinkedIn Ads, Google Ads, Meta Ads, YouTube SEO: Surfer SEO, Ahrefs, SEMrush Lead Gen: Apollo, Clay, Lemlist, Instantly Analytics: GA4, Looker Studio, CRM toolsRequirements<ul><li>3&ndash;6 years of experience in growth or digital marketing</li><li>Proven results in paid campaigns and lead generation</li><li>Hands-on experience with AI tools in marketing workflows</li><li>Experience building automation pipelines</li><li>Strong understanding of SEO, paid ads, and outbound strategy</li><li>Excellent English communication and copywriting skills</li></ul>Nice to Have:<ul><li>Experience in B2B SaaS, IT services, or healthcare marketing</li><li>Prior work with AI-driven marketing systems</li></ul>Compensation &amp; Benefits<ul><li>Competitive base salary (based on experience)</li><li>3% commission on every closed deal (uncapped)</li><li>Fully remote &ndash; work from anywhere</li><li>Access to AI tools and marketing budgets</li><li>Opportunity to scale growth across multiple global brands</li></ul>Work Location: In person

AI-Powered Growth & Lead Generation Specialist

BNP Media

Job OverviewThe Associate Director, Digital Growth &amp; Innovation leads the strategy, investment planning, and performance optimization of BNP Media&rsquo;s digital audience growth initiatives across its portfolio of brands, with a focus on scalable audience acquisition and conversion.This role owns digital growth performance end to end, including budget allocation, channel strategy, and ongoing optimization of campaigns, user journeys, and conversion experiences. A key responsibility is developing and executing a rolling 24+ month roadmap of initiatives, experiments, and investments to drive sustained audience growth and subscription revenue, with direct accountability for performance across BNP&rsquo;s paid subscription brands.The Associate Director also plays a leadership role in advancing BNP&rsquo;s digital growth capabilities by identifying new opportunities, improving channel efficiency, and optimizing paywall and regwall strategies.In addition, this role partners closely with the Audience Development team, serving as a strategic advisor across the broader brand portfolio. This position includes one direct report.Responsibilities&middot; Develop and implement a comprehensive audience revenue growth strategy, balancing both new subscriber acquisition and retention efforts.&middot; Formulate and optimize marketing plans aimed at acquiring and retaining subscribers.&middot; Identify opportunities to improve conversion rates and renewal rates through targeted campaigns.&middot; Drive growth for paid subscription revenue streams across BNP&rsquo;s paid titles by refining pricing models and promotional strategies.&middot; Develop and execute pricing and retention strategies to improve customer lifetime value and reduce churn.&middot; Partner with finance and operations to forecast subscription revenue and manage marketing expenses efficiently.&middot; Lead the execution of a multi-year digital marketing roadmap, focusing on paid subscriber growth and retention.&middot; Oversee digital acquisition and retention campaigns across email, paid media, social, SEO, SEM, and on-site engagement tactics.&middot; Optimize renewal touchpoints and customer journey flows to increase retention rates.&middot; Analyze response rates, churn, LTV, and performance to continuously refine strategies.&middot; Maintain financial tracking reports and work with the Operations Manager to reconcile acquisition and retention expenses.&middot; Establish and track KPIs for both acquisition and retention, delivering actionable insights and performance reporting.&middot; Work closely with content, events, webinars, and other internal teams to leverage cross-promotional opportunities for subscriptions and renewals.&middot; Monitor industry trends and competitor strategies in subscription growth, pricing, and customer retention.What Makes You a Great Fit for This Role&middot; Proven experience owning digital growth performance, including budget management and channel optimization&middot; Strong understanding of digital acquisition, conversion funnels, and lifecycle optimization&middot; Experience managing and optimizing paid media and digital marketing investments&middot; Demonstrated ability to improve website conversion, paywall and regwall performance, and user experience&middot; Experience developing and executing growth experiments and scaling successful initiatives&middot; Strong analytical skills with the ability to translate data into actionable insights and decisions&middot; Ability to work cross-functionally and influence teams without direct ownership of execution&middot; Experience with subscription, paid audience, or recurring revenue models preferred&middot; Strong leadership, communication, and organizational skillsSuccess in This Role&middot; Effectively planning and managing digital growth investments to maximize efficiency and impact&middot; Driving continuous improvement in acquisition, conversion, and retention performance&middot; Building and executing a long-term growth roadmap (24+ months) that delivers sustainable results&middot; Identifying and scaling new growth opportunities beyond traditional tactics&middot; Improving paywall and regwall performance, including conversion rates, user flows, and overall audience monetization effectiveness&middot; Establishing clear visibility into performance and ensuring data-driven decision making&middot; Successfully influencing cross-functional teams to deliver against growth objectivesPay: $65,000.00 - $70,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Employee assistance program</li><li>Employee discount</li><li>Flexible schedule</li><li>Flexible spending account</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Professional development assistance</li><li>Referral program</li><li>Vision insurance</li></ul>Application Question(s):<ul><li>Describe your experience with audience growth and retention. </li><li>What do you know about BNP Media? Organic responses only. </li></ul>Experience:<ul><li>Audience Growth Strategy: 3 years (Required)</li><li>Paid Subscription Growth: 3 years (Required)</li><li>Digital Acquisition: 2 years (Required)</li><li>Media/Publishing: 3 years (Required)</li></ul>Work Location: Remote

Associate Director, Digital Growth & Innovation Audience Experience & Growth

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