paid acquisition manager

Vani Kabir Multiverse

We are looking for a data-driven Performance Marketing Manager to lead our paid acquisition strategy. You will be responsible for planning, executing, and optimising campaigns across multiple channels to drive traffic, conversions, and ROI. You will manage budgets, analyse performance metrics, and continuously test creative assets to scale growth efficiently.Key Responsibilities<ul><li>Campaign Management: End-to-end management of paid campaigns on major platforms (e.g., Google Ads, Meta/Facebook, LinkedIn, TikTok).</li><li>Strategy &amp; Planning: Develop performance strategies to meet CPA, ROAS, and revenue targets.</li><li>Budgeting: Manage monthly ad spend, allocating budget to the highest-performing channels.</li><li>Testing &amp; Optimisation: Run A/B tests on ad creatives, copy, and landing pages to improve conversion rates.</li><li>Analytics &amp; Reporting: Monitor KPIs daily and provide weekly/monthly performance reports with actionable insights.</li><li>Collaboration: Work with design and content teams to produce high-performing ad assets.</li></ul>Requirements<ul><li>Experience: 3-5+ years in performance marketing or paid acquisition.</li><li>Technical Skills: Expert knowledge of Google Ads Manager, Meta Ads Manager, and Google Analytics (GA4).</li><li>Analytical Mindset: Strong proficiency in Excel/Google Sheets and ability to interpret data to make decisions.</li><li>Education: Bachelor&rsquo;s degree in Marketing, Business, or a related field (or equivalent experience).</li></ul>Nice to Have<ul><li>Experience with SEO or Email Marketing.</li><li>Familiarity with CRM tools (HubSpot, Salesforce) or visualisation tools (Looker, Tableau).</li><li>Certification in Google Ads or Meta Blueprint.</li></ul>Job Types: Full-time, PermanentPay: ₹35,000.00 - ₹75,000.00 per monthBenefits:<ul><li>Leave encashment</li><li>Paid sick time</li><li>Paid time off</li></ul>Work Location: In person

Performance Marketing Manager

Rosada Unicorn Pvt Ltd

Job Title: Performance Marketing Executive / Digital Marketing Specialist (Shopify)AboutRosada is a premium D2C kids &amp; baby lifestyle brand loved by parents and celebrated by celebrities, with features popular TV shows. Rosada offers a wide range of kids&rsquo; and baby lifestyle products, from bags and bedding to decor accessories.Job Summary &ndash; Performance Marketing Manager (D2C)We are seeking a highly results-driven Performance Marketing Manager with 5+ years of experience in D2C marketing to lead our paid acquisition strategy across Meta and Google platforms. This role will be responsible for driving revenue growth, optimising the entire marketing funnel, managing a high-performing team, and ensuring strong ROI across all performance campaigns.Key Responsibilities<ul><li>Lead and manage paid marketing campaigns across Meta (Facebook &amp; Instagram) and Google Ads (Search, Display, YouTube, Shopping).</li><li>Plan, execute, and optimise full-funnel strategies including acquisition, retargeting, and retention.</li><li>Analyse campaign performance and take data-driven decisions to improve ROAS, CAC, CTR, and conversion rates.</li><li>Oversee Shopify store performance including conversion rate optimisation, landing pages, and tracking setups.</li><li>Collaborate with SEO, content, and design teams to align paid efforts with organic growth.</li><li>Lead, mentor, and scale the performance marketing team.</li><li>Manage budgets, forecast revenue, and report weekly/monthly performance to leadership.</li><li>Implement advanced tracking via Google Analytics, pixels, and conversion APIs.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field</li><li>Minimum 5+ years of experience in D2C / eCommerce performance marketing.</li><li>Proven expertise in Meta Ads and Google Ads with a strong sales-driven mindset.</li><li>Hands-on experience with Shopify, CRO tools, and funnel optimisation.</li><li>Strong analytical skills with experience in GA4, dashboards, and reporting.</li></ul>Benefits<ul><li>Work on high-growth eCommerce brands</li><li>Opportunity to specialize in Shopify marketing and performance optimization</li><li>Competitive salary with performance-based incentives</li><li>Learning and career advancement opportunities</li></ul>Job Type: Full-timePay: ₹70,000.00 - ₹150,000.00 per monthWork Location: In person

Digital Marketing Specialist

Zinai Digital

We need someone who actually knows how to spend ads budget without lighting it on fire. This role owns paid acquisition across search, display, and social. Strategy, execution, optimisation, reporting. Not just button-clicking.This is a contract-based position tied to a specific client engagement. Continuation of the role is dependent on the duration of the client contract.Key Responsibilities<ul><li>Plan, launch, and manage paid campaigns on Google Ads and Meta Ads Manager</li><li>Optimse campaigns to improve CPA, ROAS, and conversion rates</li><li>Conduct keyword research, audience targeting, and competitive analysis</li><li>Collaborate with creative and content teams on ad copy and creatives</li><li>Set up and maintain accurate conversion tracking, pixels, and events</li><li>Monitor budgets, bids, and performance on an ongoing basis</li><li>Execute A/B testing across ads, audiences, and landing pages</li><li>Prepare regular performance reports with clear insights and recommendations</li></ul>Required Skills &amp; Experience<ul><li>2&ndash;3 years of hands-on experience managing paid advertising campaigns</li><li>Proven experience handling monthly ad budgets of ₹1&ndash;1.5 lakh</li><li>Strong knowledge of Google Search, Display, Call, and Performance Max</li><li>Strong knowledge of Meta Ads across Facebook and Instagram</li><li>Proven experience improving campaign efficiency and performance metrics</li><li>Working knowledge of GA4, Google Tag Manager, and Meta Pixel</li><li>Ability to analyze data and communicate results effectively</li></ul>Contract Terms<ul><li>This role is offered on a contract basis</li><li>The contract is client-dependent and aligned with a specific account</li><li>If the client engagement ends, the contract will conclude accordingly</li></ul>Key Performance Indicators (KPIs)<ul><li>Cost per acquisition (CPA)</li><li>Return on ad spend (ROAS)</li><li>Conversion rate improvements</li><li>Budget utilization and efficiency</li><li>Revenue and lead quality impact</li></ul>Who Should ApplyProfessionals who are results-driven, detail-oriented, and comfortable working in a contract-based, performance-focused environment.Job Types: Full-time, Contractual / Temporary Contract length: 12 monthsPay: From ₹26,000.00 per monthWork Location: In person

Performance Marketing Specialist

ShipperHQ

<div><h1 class="jobSectionHeader">Sr. Growth Marketing Manager
</h1>About Us:
ShipperHQ is a trusted leader in the e-commerce shipping space, with over 15 years of experience helping merchants deliver better checkout experiences. Founded in 2009, we power shipping logic and checkout optimization for thousands of brands, from DTC disruptors to enterprise retailers, in 150+ countries. Based in Austin with a global team, we&rsquo;re a fast-moving, product-led company shaping the future of e-commerce logistics.
We&rsquo;re looking for a Senior Growth Marketing Manager with hands-on expertise running paid ads and driving digital growth. This is a high-impact role &ndash; ideal for someone who can lead strategy and execute. You&rsquo;ll own paid acquisition and growth initiatives across the funnel, working cross-functionally to turn campaigns into pipeline and revenue.
Your Impact:<ul><li>
Develop and execute integrated marketing strategies across digital, paid, and organic channels to drive demand and customer acquisition.</li><li>
Own and optimize paid media campaigns across search, social, and sponsored content to maximize ROI.</li><li>
Drive pipeline and revenue through a wide variety of growth initiatives, including partner &amp; co-marketing, sponsored content, and influencer marketing.</li><li>
Lead lifecycle marketing efforts, including email automation, nurture campaigns, and CRM strategies, to improve customer engagement and retention.</li><li>
Collaborate with Sales to refine the MQL to SQL conversion process and improve pipeline efficiency.</li><li>
Drive website conversion rate optimization (CRO) to increase lead generation and engagement.</li><li>
Partner with Product and Content teams to create compelling campaigns supporting demand generation and product adoption.</li><li>
Define and track key performance metrics, applying data insights to refine marketing efforts.</li></ul>
What We&rsquo;re Looking For:<ul><li>
7+ years of marketing experience in B2B SaaS, with a strong background in growth marketing and paid acquisition.</li><li>
3+ years in a senior role, with a track record of driving measurable growth.</li><li>
Proven ability to manage and optimize multi-channel marketing campaigns, including paid search &amp; social, organic social, influencer marketing, and SEO.</li><li>
Experience with CRM and lifecycle marketing, ideally in HubSpot or similar platforms.</li><li>
Strong analytical mindset&mdash;comfortable interpreting data, identifying trends, and making data-driven decisions.</li><li>
Tech-savvy and adaptable&mdash;able to leverage AI tools and automation to enhance marketing performance.</li><li>
A self-starter who thrives in a fast-paced environment, takes ownership, and drives initiatives forward.</li></ul>
Why ShipperHQ?
This is a highly fast-paced environment where no two days will look alike. For the right candidate, with the right attitude, there are fantastic opportunities for career progression. We are an agile, fast-moving team that likes to roll up our sleeves and solve some of the biggest issues in shipping. You will learn more at ShipperHQ in a year than you would in 3 years at other companies because of our collaborative learning culture that fosters continuous growth and innovation.
Benefits and Perks:<ul><li>
Collaborate with a motivated team, directly tying your results to organizational success</li><li>
22 days of PTO plus public holidays</li><li>
401k Match</li><li>
Medical, Dental, and Vision Insurance</li><li>
Maternity and Paternity Leave</li><li>
This is a hybrid, full-time position working out of our Austin, TX office</li><li>
Compensation is based on experience</li></ul>
At ShipperHQ, we&rsquo;re proud to be a team that&rsquo;s as diverse as the merchants we serve. As a member of the e-commerce community, we take responsibility to empower shops large and small to grow and thrive through the power of technology to heart. With honesty, responsiveness, and innovation at the center of all we do, we remain committed to hiring the right people for the job, regardless of race, background, religion, or eccentricity.
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Sr. Growth Marketing Manager

WebCastle Media Pvt Ltd.

Founded in 2008, WebCastle is a globally trusted digital solutions company with offices in India, the UAE, and the USA. We partner with businesses worldwide to deliver high-impact web, marketing, and technology solutions. As we scale rapidly and manage increasingly larger advertising budgets for our clients, we are expanding our performance marketing team.Role OverviewWe are looking for a Performance Marketing Manager who can plan, execute, and optimise high-impact paid campaigns while driving measurable business outcomes. This role is ideal for a data-driven marketer who thrives in a fast-paced, growth-focused environment and has hands-on experience managing large-scale performance campaigns.What the Ideal Candidate Looks LikeYou are a results-oriented performance marketer with deep expertise in paid acquisition, funnel optimisation, and conversion tracking. You are comfortable working with large budgets, analysing performance data, and continuously experimenting to scale profitable campaigns.Key RequirementsYou should have:<ul><li>3+ years of experience in paid customer acquisition, managing daily ad budgets exceeding ₹2L</li><li>Strong expertise in Meta Ads with Conversions/Sales as the primary objective</li><li>Strong expertise in Google Ads with Conversions/Sales as the primary objective</li><li>Experience working with WordPress, ClickFunnels, or similar page builders</li><li>Hands-on experience implementing and validating Meta Pixel and Google Ads conversion tracking</li><li>Proficiency in Google Sheets, Looker Studio, or Excel for reporting and analysis</li><li>Excellent written and verbal communication skills</li><li>Strong ability to extract insights from historical and real-time performance data</li><li>A mindset open to continuous learning, experimentation, and optimisation</li></ul>Roles &amp; Responsibilities<ul><li>Plan, launch, and manage conversion- and sales-focused campaigns across Meta Ads and Google Ads</li><li>Create daily, weekly, and monthly performance reports with insights, learnings, and recommendations</li><li>Continuously optimise campaigns for cost efficiency, scalability, and performance, while maintaining target CPA</li><li>Take ownership of landing pages and funnels to improve relevance, conversion rates, and overall campaign performance</li><li>Drive growth through continuous audience, creative, and funnel A/B testing</li><li>Collaborate closely with clients, creative teams, web developers, and internal marketing teams</li><li>Execute weekly and monthly acquisition plans across multiple channels while managing budgets effectively</li><li>Consistently deliver on user acquisition and revenue targets</li><li>Develop creative briefs, ad copies, and video ad scripts aligned with campaign objectives</li><li>Communicate campaign performance, account health, and strategic recommendations to internal stakeholders regularly</li></ul>Bonus Points If You Have<ul><li>Experience working in a Marketing Agency</li><li>Hands-on experience with YouTube Ads optimised for sales conversions</li><li>Prior experience in client-facing roles</li><li>Basic knowledge of coding or web development</li><li>Copywriting experience for ad creatives, briefs, and video scripts</li></ul>What&rsquo;s Necessary<ul><li>A strong interest in staying updated with industry best practices, platform updates, and emerging trends</li></ul>Job Type: Full-timePay: ₹30,000.00 - ₹35,000.00 per monthWork Location: In person

BookLeaf Publishing

Position Title: Performance Marketer - Media Buyer Location: Onsite (New Delhi) Experience: 2-4 years in performance marketing Salary- upto 45kAbout UsBookLeaf Publishing is an independent publishing house operating across India and the US, helping authors bring their stories to life. We process 1,200+ new books monthly from our catalog of 18,000+ titles and were featured on Shark Tank India Season 4. We're a fast-growing, tech-driven team focused on scaling author acquisition through data-driven marketing.Role OverviewWe're looking for a sharp, analytical Media Buyer who lives and breathes Meta advertising. You'll own our paid acquisition strategy, optimize every rupee spent, and work closely with our creative and automation teams to drive cost-efficient author sign-ups at scale.Key ResponsibilitiesCampaign Management<ul><li>Plan, launch, and scale Meta ad campaigns (Facebook &amp; Instagram) focused on author acquisition</li><li>Structure campaigns for optimal performance across different funnel stages (awareness, consideration, conversion)</li><li>Manage monthly ad budgets efficiently while hitting CAC targets</li><li>Conduct A/B testing across audiences, creatives, placements, and messaging</li></ul>Technical Setup &amp; Tracking<ul><li>Set up and manage Meta Pixel, Conversions API, and custom event tracking</li><li>Troubleshoot pixel firing issues and ensure accurate attribution across the funnel</li><li>Work with our tech team to implement proper UTM tracking and integrate with our CRM/backend systems</li><li>Monitor data discrepancies between Meta and backend analytics</li></ul>Performance Optimization<ul><li>Own CAC targets and continuously optimize to improve efficiency</li><li>Analyze campaign performance daily and make data-driven optimization decisions</li><li>Identify winning audiences and scale them profitably</li><li>Manage campaign budgets to maximize ROAS while maintaining volume</li></ul>Creative Collaboration<ul><li>Understand what makes direct response creative work - hook, problem, solution, CTA</li><li>Brief designers and video editors based on performance insights</li><li>Identify winning creative patterns and provide feedback for iterations</li><li>Stay updated on current ad trends and creative formats that drive conversions</li></ul>Required QualificationsMust-Have Experience<ul><li>2-4 years of hands-on experience running Meta ads with proven results</li><li>Deep technical knowledge of Meta Pixel implementation and Conversions API</li><li>Strong track record of CAC optimization and scaling campaigns profitably</li><li>Experience managing monthly budgets of ₹5+ lakhs</li><li>Understanding of conversion funnels and customer journey mapping</li></ul>Technical Skills<ul><li>Expert-level knowledge of Meta Ads Manager and Business Manager</li><li>Hands-on experience with pixel troubleshooting and event debugging</li><li>Comfortable working with Google Tag Manager (bonus)</li><li>Strong analytical skills - comfortable with spreadsheets and data analysis</li><li>Understanding of attribution models and iOS 14+ changes</li></ul>Creative Eye<ul><li>Can identify high-performing ad creative (hooks, angles, messaging)</li><li>Understands UGC content, testimonials, and direct response principles</li><li>Ability to analyze creative performance and provide actionable feedback</li></ul>Nice to Have<ul><li>Experience in D2C, edtech, or service-based businesses</li><li>Familiarity with Google Ads</li><li>Experience with automation tools (Zapier, n8n, Make)</li><li>Background in working with lead generation campaigns</li><li>Understanding of CRM integration and lead tracking systems</li></ul>What We're Looking For<ul><li>Data-driven mindset: You make decisions based on numbers, not gut feelings</li><li>Ownership mentality: You take full responsibility for performance and outcomes</li><li>Fast learner: You stay updated with platform changes and adapt quickly</li><li>Strong communicator: You can explain complex data insights simply</li><li>Resourceful problem-solver: You figure things out and don't wait for perfect conditions</li></ul>Job Type: Full-timePay: ₹20,000.00 - ₹45,000.00 per monthBenefits:<ul><li>Leave encashment</li></ul>Work Location: In person

Media Buyer

Talentxo

Performance Marketing Lead (B2C, FinTech) Location: Mumbai (Onsite, 5 Days a Week) Experience Required: 3 to 6 years Notice Period: Maximum 30 days Job Type: Full-Time Industry: B2C FinTech Product CompanyAbout the Role We are hiring a Performance Marketing Lead with hands-on experience in customer acquisition for B2C FinTech lending or personal loan products. The ideal candidate has strong control over digital performance channels and mobile attribution platforms, with the ability to scale paid acquisition across multiple channels.Key Responsibilities<ul><li>Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, WhatsApp</li><li>Drive customer acquisition for digital lending or personal loan products</li><li>Build, manage, and track mobile acquisition funnels to drive installs and conversions</li><li>Run attribution and cohort analysis using tools such as Appsflyer, Branch, or Mixpanel</li><li>Conduct continuous A/B testing across ads, creatives, audience segments, and landing pages</li><li>Work with internal teams to optimize user funnel from acquisition to repayment</li><li>Analyze campaign ROI, CAC, funnel metrics, and borrower quality indicators</li><li>Explore new channels for acquisition including influencers, partnerships, and offline integrations</li></ul>Mandatory Requirements<ul><li>Minimum 2.5 years of performance marketing experience in B2C FinTech product companies</li><li>Strong experience running Google Ads, Meta Ads, YouTube, WhatsApp campaigns</li><li>Experience with Appsflyer, Branch, Mixpanel, or equivalent analytics tools</li><li>Proven experience in customer acquisition for lending or personal loan products</li><li>Ability to work onsite in Mumbai, 5 days a week</li></ul>Preferred Experience (Not Mandatory)<ul><li>Experience with automation and AI-based marketing platforms</li><li>Experience with creative automation tools</li><li>Exposure to offline acquisition channels</li></ul>Job Type: Full-timePay: ₹2,000,000.00 - ₹3,000,000.00 per yearWork Location: In person

Performance Marketing Lead

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